Keeping high conversions has been a great struggle for many businesses. There are many aspects influencing conversion rates, so it’s important to use the right conversion rate optimization tools to increase the efficiency of your optimization efforts.

Turning visitors into customers and views into leads is what every marketing team strives for, but without the right conversion rate optimization tools, it all can seem like a mammoth task. 

In this article, we have collected the 10 best CRO tools, which can help you optimize conversions and increase the sales made on your website. CRO tools help you identify why visitors might not be converting into leads or customers, help you identify changes that will increase conversions, and help test changes before implementing them.

What is a conversion rate?

A conversion rate records the percentage of users who have ‘converted’ in other words completed a desired action, like clicking on an advertisement. This rate is calculated by taking the total number of users who ‘converted’ and dividing that by the total number of users who visited a site, listed through an advertisement, etc. Basically the higher your conversion rate is, the more effective is your content. 

A conversion can refer to various actions a user takes, such as opening an email you sent, filling out a form on your website, signing up for a giveaway, and even buying a product. 

While purchasing a product or service is a great conversion, the other actions are also very valued since they bring a user one step closer to becoming a customer. As a user fills out a form or signs up for a giveaway they provide personal information, which is then used to target them more effectively. 

Main advantages of using tools for conversion rate optimization

Conversion rate optimization is a win-win situation, the customers have a great experience which makes them happy, and you in return get more ‘converts’ which makes you happy. Nonetheless, let’s take a closer look at the main advantages of conversion rate optimization (CRO): 

Understand your customers better

A truly successful business is a truly passionate one, one that’s obsessed with catering to its customers and finding solutions to their needs. With an effective CRO tool, you’ll be able to fully understand every aspect of your customer’s journey, product/service experience, and more.

Decrease acquisition costs

If you are investing big money to increase the traffic on your site, conversion rate optimization will make every penny worth it, it will help maximize value from the invested money. The more you tailor your user’s experience the less it will cost your organization to gain new customers. 

Leverage current website traffic

Many have a false thought of driving fresh traffic to their site for new conversions, however, with the right CRO tools you can focus on optimizing your website for your current users and making the most of your existing marketing and campaigns. Fundamentally, rather than attracting first-time users, strive to hold onto returning visitors. 

Increase the current customer lifetime value

Thanks to CRO tools you can identify which customer journeys are profitable and which you need to work on. CRO analytics tools help their users identify the most loyal customers, with a list of these customers you can target them with individual messages to keep their customer journey positive and fueled. 

Make your website experience more functional

During a conversion rate optimization audit, you’ll be able to identify areas where users are getting stuck or confused, which could be fixing navigation buttons or instructions on how to fill out a form. By just fixing these misunderstood functions and website bugs, you’ll notice how your customer experience and conversion rate improve.

10 best conversion rate optimization tools

In the list below we tried to gather the best conversion rate tools, everything from testing tools, web analytic tools, and customer journey mapping tools, etc. Here are some of the best CRO tools for testing new changes.

HelloBar

HelloBar is a WordPress plugin that allows you to create popups and alert bars that turn traffic into customers. Thanks to the plugin you can significantly minimize making assumptions and have higher chances of converting call-to-actions, basing your decisions on effective A/B testing and precise visual data. 

Two amazing qualities of HelloBar are its customizability and compatibility. That being it’s super easy to integrate the plugin with other websites since it has such a straightforward interface. If we talk about customizability, there are various ways you can edit your touch onto the design and see it convert like crazy. 

Instapage

Wondering how to create a powerful landing page that generates new high levels of leads and helps you improve your conversion rates? Instapage is probably the number one solution for you, with its extremely easy-to-use page builder, you’ll have professional and conversion-friendly pages within minutes. 

Once you have created the perfect pages, integrate other InstaPage CRO features, such as the analysis tool and the heat mapping tool to optimize pages based on client behavior and needs. The best part is that you don’t need advanced coding skills to get the best outcomes. 

ConvertBox

ConvertBox is a CRO tool that’s ideal for creating highly targeted opt-in forms and running split-tests to boost conversions fast. The plugin’s main aim is to offer a personalized experience to clients and traffic, the intelligent targeting features allow you to personalize messages based on a number of factors, plus you get various custom fields and layouts. 

ConvertBox’s smart system collects and analyzes multiple variables which you then receive in a type of report helping you accurately target specific customer segments. Most importantly, you can track this all in real-time, meaning fixing changes on the go is possible. 

OptinMonster

Looking to increase your newsletter signups, content engagement, and product sales? Check out OptinMonster, a lead-generation tool with just the right features, the plugin is compatible with several platforms, plus you get regular updates with cool features added. 

You can change the appearance of your lead generation assets within minutes, OptinMonster offers several features to do so and has a vast library of customizable templates for opt-ins and popups. 

Google Analytics

Google Analytics is probably the most well-known and popular web analytics tool out there, and most importantly free to use. As a Google tool, it seamlessly integrates with other Google tools like Ads, Studio, Analytics, etc, when comprehensively interrogated you can receive the perfect map website performance. 

A great thing about Google Analytics is automatic data collection, with automatic website reports you get to focus on answering questions as to why or why don’t pages convert, and you can uncover audiences’ behavior and useful insights. 

CrazyEgg

Another powerful conversion optimization tool for agencies and ecommerce stores, CrazyEgg implements mouse-tracking tech to map customer interactions with your website. Thanks to their technologies you get visual data of where your traffic comes from, what parts of a page get the most clicks, and what parts need to be addressed. 

If insights are not enough for you, Crazy Egg visitor sessions are all recorded, from start to finish, with every click and every move. For an in-depth analysis, you can watch these sessions and see exactly how visitors interact with pages. 

SurveyMonkey

If you have been searching for the perfect platform to conduct surveys, SurveyMonkey is the go-to. With over 200 survey templates and 13 question types, accessible tools, and customizable elements, the platform has impressive data-reporting visuals.

SurveyMonkey tool’s easy interface, robust data analytic capabilities, and survey setup and customizability are hard to match. 

UsabilityHub

UsabilityHub is a research platform designed to help businesses with their landing pages and to make sure they are fully optimized for conversions when it comes to design. The creators of UsabilityHub developed custom surveys based on defined logic conditions, which provide a clear idea of what users like and what they don’t. 

You can use the tools provided to tweak everything about your site, starting from the visual elements to the copy. Overall, the relatively inexpensive costs you pay for UsabilityHub get you a high-speed, powerful conversion optimization platform. 

LeadRebel

This list wouldn’t be complete without our own software: LeadRebel! If you have at least some basic experience in online marketing, then you know that conversion rate of any given website is in a low single digit range. If 3% of your traffic converts into some kind of leads or purchases, it is already a good rate. For vast majority of websites, traffic conversion rate is lower.

LeadRebel can easily fix this problem by recognizing up to 30% of your website visitors companies, showing you detailed information about companies, which visited your website and thus generating warm leads “to go”. That would give you an opportunity to convert 10 times more of your website visitors, then by “traditional” inbound methods.

Optimizely

Optimizely’s Intelligence Cloud is built for enterprises, it offers flexibility and control over large business needs, and provides first-class digital optimization tools that will accelerate your revenue. 

Optimizely is primarily designed for high-traffic websites but is known to work both on low-traffic sites as well. With innovative split and multi-page capabilities, you can run experiments on the same page simultaneously, saving you time and effort. 

Conversion Rate Optimization Tools: Conclusion

Turn your lead generation efforts into big conversions, all you’ll need for that is the right conversion rate optimization tools. Every successful CRO starts with the right tools. If you choose from the listed 10 best conversion rate tools, you can be sure of success, however, remember to choose wisely depending on your website’s main needs and issues. 

Image source: https://www.flickr.com/photos/91261194@N06/49723528776

The post Conversion Rate Optimization Tools: 10 Software Which Improve Your Website’s Conversion Rate appeared first on Leadrebel Blog.

There are many use cases for lead software within B2B (business-to-business) companies. Depending on the use case there is a wide range of lead software: Some of them collect and display company data. Other programs automate sales. All software products aim to make sales workflow for B2B companies more effective.

However, with the variety of programs on the market, it is difficult to keep track. That is why we have summarized the most popular lead software categories and present one program per category. This makes it easier for you to find the right tool.

Types of Lead Software: Overview

• Our tip: Website visitor detection and traffic analysis software
• Software for workflow & social media automation
• Software creating lookalike audiences
• Lead software to find records
• Program for simplified sales promotion

The type of lead software you choose depends on your business goals, scope, budget, and the nature of your business. Some programs integrate with your existing CRM (customer relationship management) program, others use their own lead nurturing tools.

Tip: Use the free demo versions or free trials of the tools presented to find out whether the specific lead software meets your needs.

What Does Lead Software Do?

B2B companies used to generate leads with cold calls or classic advertising. Today, lead generation has moved online, as almost all B2B decision makers begin the research process for a new acquisition on the web.

Manually intercepting each one of these interested parties in the right place and addressing them today means unnecessary personnel effort. This is where lead software comes in.

Lead software automates (some or almost all steps) the process of generating leads online. They also prepare information on when and how you can contact a prospective customer.

A comprehensive lead generation tool transforms your website into an information hub. Thanks to the processed data, you can learn how and when to address a lead so that you increase your chances of closing a sale.

Lead Software Categories:

1. Website visitor detection using traffic analysis
2. Workflow & social media automation
3. Create lookalike audiences
4. Find and group/categorize records
5. Tool for sales promotion and sales prospecting

Lead Software Category 1: Website Visitor Detection Using Traffic Analysis

Featured Lead Software: LeadRebel

LeadRebel is a SaaS (Software as a Service) for B2B lead generation and new customer acquisition. It analyzes your web traffic and supports the sales team: they can easily access processed data within the program, which shows the salesperson information about where the prospect is on the interest scale.

For this purpose, the data on your website is identified, analyzed, and compared with the internal database by LeadRebel. The program then provides usable contact information. In this way, valuable leads are continuously made available to sales.

A large company database and the use of AI (artificial intelligence) algorithms make it possible to identify commercial website visitors. LeadRebel offers an export option for leads.

Thanks to LeadRebel tracking you can:

• See this information for each visitor: company name, address, phone number, email, company description, company category and size, list of employees.
• Develop a targeted strategy for how you want to contact the visitor.
• Use the software in combination with other programs (e.g., CRM).
• Provide your sales team with warm leads and hot prospects.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B sales teams and marketers from the DACH region.

Lead Software Category 2: Workflow & Social Media Automation

Featured Lead Software: TexAu

TexAu is a growth automation platform that enables businesses to scale faster using the real power of automation and data.

Social media marketing, web design, LinkedIn, SEO, SEA, Google Ads, Facebook—let’s face it: Keeping up with every aspect of online marketing takes a tremendous amount of time and money. How is it possible to quickly find out what really brings satisfying results without using expensive resources?

This is where TexAu comes into play. TexAu saves its user’s time.

With over 120 automations and countless integrations, we aim to make it easier for entrepreneurs to seize business growth opportunities.

With TexAu you can seamlessly extract data from different social media platforms, enrich it, connect it to your favorite CRM, and share it with tools you already use every day.

You can extract information from Facebook groups, interact with Instagram users, group posts by hashtags, and specifically search for email addresses of potential customers. Users also appreciate that the features allow them to interact directly with the competition’s social media followers.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B companies that want an active social media presence, but do not want to hire a social media agency or an employee.

Category 3: Create Lookalike Audiences

Featured Lead Software: Echobot Target

Echobot Target is currently considered the largest B2B database. The program is designed to help marketers increase sales opportunities and lead generation by identifying the right time to approach customers. Users can use AI to segment the data according to visitor needs. The program allows you to easily create lookalikes.

What are B2B lookalikes?

B2B lookalikes are similar in profile to “hot leads” or the existing “dream company” with high revenue potential.

In this case, B2B lookalikes are generated by AI. The program uses an existing reference list and key attributes of companies (e.g., grouped by prospects, existing customers, or leads) and filters the database for other suitable companies.

High-quality data is therefore the basis for B2B lookalikes. With an ICP (ideal customer profile), you can ensure that the company list fits and churns out the right lookalikes.

Before the software can be used effectively, a user must upload a list to the tool or to the ad managers of LinkedIn and Co. Another option is to create lookalikes based on a Facebook or LinkedIn audience.

Price: Available from 299 USD per month.

Who is this program valuable for? For B2B marketers who do not want to spend time analyzing data themselves, and searching for companies that match the ideal customer.

Lead Software Category 4: Find and Group Records

Featured Lead Software: Ocean.io

Ocean.io is a company from Denmark that not only builds its own database, but also actively includes the CRM of a company. B2B companies can leave the qualification and assignment of inbound leads to Ocean.io’s automated data flow.

The program discovers new customers and finds any company that matches the customer’s profile—whether created in your own CRM or not. CRM data analysis is the underlying technology here. It effectively groups accounts, and generates perfectly segmented, similar audiences.

Price: Available from $54 per month per user.

Who is this program valuable for? For sales and marketing teams who want to target their sales focus.

Category 5: Tool for Sales Promotion and Sales Prospecting

Featured Lead Software: Overloop

Overloop is a sales automation platform that offers users various sales promotion opportunities. The tool makes it possible to find potential customers and contact information. The program also aims to reduce the time you spend on manual data entry.

The lead software Overloop (formerly Prospect.io) covers four areas:

• Build lists:

You can search website domains for all emails issued by the company.

The tool includes a Chrome extension for browsing LinkedIn that directly displays email addresses of potential clients.

• Automate outbound:

Once a list has been created (for example with the add-ons above) you can have Overloop automatically follow up a lead.

• Increase productivity:

For example, manual data entry is no longer necessary due to software integration.

• Analyze and improve campaigns:

The lead software analyzes the effectiveness of email campaigns: opening, click and response rate, bounce rate, and conversion tracking. Thanks to these facts and figures, Overloop makes it possible to answer questions with data.

Price: Available from $79 per month.

Who is this program valuable for? For B2B sales teams of small and medium-sized companies who want to automate sales promotions.

Conclusion: Have You Found the Right Lead Software?

Lead software is valuable if you want to automate parts of your lead generation process. It relieves sales teams by independently performing hard work that previously had to be done manually. The right program is also a big help in identifying, following up, and nurturing existing leads.

Is now the right moment to use lead software? Over time, the use of lead software should cost neither energy nor time, but rather become a tool that accelerates and rationalizes all tasks that arise daily. For it to be worthwhile, the tool should integrate seamlessly into your entire sales process. If your goal is for the lead software to be a relieving factor for your team, then try LeadRebel free of charge for 14 days.

The post Find the Right Lead Software appeared first on Leadrebel Blog.

Intro: of money and time

The LeadRebel story began in 2019. At that time, we received a seed investment and were able to develop our product. We also put the money into many different marketing and sales channels. It was a trial-and-error strategy and boy did we make a lot of errors. There was a PR campaign that didn’t work. We tried three Google Ads agencies. We hired and fired salespeople. But at the same time, we took the first right steps that later boosted our growth. In doing so, we discovered some sources for free B2B leads.

In the first two years of our existence, we successfully burned the seed capital  and have had to “bootstrap”, means finance our growth with our revenue. And that completely changed the way we approach lead generation. Instead of buying the leads (e. g. via performance marketing), we must literally generate, create, find the leads. The small budget has made us disciplined and inventive.

It is important to understand that there are generally no free leads. You pay either with money or with time. We used to pay money for our leads, now we pay with our time.

In this article, I’m sharing our know-how with you, not for self-adulation (a little that too), but mostly in the hope that some of these strategies will lead you to our sign-up page and all the budget you save elsewhere flows to us .

Long story short: Here is our strategy for (almost) free B2B lead generation.

Not all leads are equal

In this article we write about “warm” or “quasi warm” leads! These are not to be confused with “cold” leads, where you only buy or procure the addresses. In this article, leads mean real prospective buyers or at least those who are highly likely to be interested in your services or products.

Generate free B2B leads with free traffic

By free traffic we mean traffic generated through search engine optimization and content marketing. There are two age-old but often overlooked tactics for generating outreach. I intentionally mentioned content marketing and SEO together. Without content, link building makes no sense and without links, content stays somewhere in the morgue of Google search.

For us, Google Ads is the second largest cost driver after salaries. Right from the start we invested quite a lot of money in Google Ads, and that was right at first because we didn’t have any other traffic. The ads campaigns are still running but are playing a smaller and smaller role – and “free” traffic a bigger and bigger one!

Most of our competitors invest heavily in Google Ads and other paid marketing channels, while we laboriously, step by step, improve our positioning in Google (and other search engines). And the result can be seen.

These are the impressions from our website in the last 16 months:

And this is the actual organic traffic since 2020:

We have marked the periods when, for various reasons, we did not engage in active content marketing and SEO.

We currently pay almost nothing for SEO and content marketing. We invest time in content and link building. Most of our leads now come from SEO and content marketing. Many leads come from countries where no marketing campaigns have been run at all.

The average Google positions of our top 10 keywords have improved from 12 at the end of 2021 to 3.6 as of November 2022. That means, on average, each of our top keywords is in the top 5 of Google results.

Free B2B leads through SEO and content marketing: our recommendations

We (and numerous other websites) have written a lot about search engine optimization and content marketing. You can find some suggestions here:

5 Simple SEO Techniques for Local Businesses

SEO And SEM | B2B Search Marketing or SEO For B2B Companies

B2B Marketing Trends You Can Count on 2022

Instead of explaining the basics, I’ll give you a few tips here:

• Content needs to be written regularly. Search engines love fresh content.
• Consciously write list articles, like, “10 best this…”, “20 helpful that…”. Even if it’s not always particularly informative. Such articles attract SEO staff from those companies who would like to be part of this list. In return, you get a backlink from their website, and you don’t have to do anything for it. So, a kind of inbound link building strategy.
• Use freelance platforms for low-cost copywriters and translators.
• You can build links manually (recommended) or buy them cheaply (but please be very careful and in small quantities, because the search engines are not stupid).
• Update your old articles and add new pieces of text.
• Don’t stop! Otherwise, your organic traffic will start to drop after 2 months at the latest.

Free B2B leads through SEO and content marketing: the bottom line

Search engine optimization is suitable as a medium and long-term strategy for lead generation. You need time and patience here and often almost no money. After the start of the activities, at least 3 months will pass before the first results can be seen. But then it goes uphill quickly – unless you stop producing content and setting links.

The cost of leads coming from SEO can vary greatly depending on whether you do the SEO and content yourself or outsource it. If you have the time and know-how to create good content and build the backlinks, then the leads that come this way cost nothing (or only your time).

Cheap B2B leads through email marketing

Email marketing is not part of our standard repertoire. Admittedly, we tried it on a small scale and the results were interesting, but legally it is a gray area. So, everyone should decide for themselves whether this method is suitable for inexpensive B2B lead generation.

For a long time, we thought that e-mail marketing was useless. But we were wrong. Even on the small scale that we’ve been running our campaigns on, we’ve found that this lead generation technique consistently delivers good leads.

There are countless tools for email marketing, we have already listed them. Many of these tools do not allow cold mailing at all, the most well-known example being Mailchimp. They not only delete the campaigns, even the entire accounts if they catch someone cold mailing. However, there are tools that have established themselves in the niche for cold mailing.

Email marketing: our approach

We used apollo.io ourselves. The tool costs $19 per month per person. We had one user account (so it stayed at 19 euros per month). The software enables a global search for suitable companies and contacts. There are tens of millions of entries – a real gold mine for B2B salespeople.

To make life difficult for the users and drive them into the higher subscriptions (these are then significantly more expensive than 19 euros/month 12), there is a nasty and notorious limitation in the industry: the selection option is limited to 25 entries per list (i.e., 25 companies or individuals). It all goes like this:

• You want to create a new email campaign.
• First, you need an email list.
• So you go to Apollo.io and look for appropriate contacts: e.g., country: Germany, industry: marketing, size: between 20 and 100 employees, position of the contact person: managing director, etc. There are many criteria, and the target group can be specified very precisely.
• Suppose you are now presented with a list of 3000 people whom you would like to write to.
• And now comes the limitation: you can only select 25 people at a time and add them to the mailing campaign (at Apollo they call it sequences). Mean, right? 
• 3000 divided by 25 = 120, so you need to check 120 times on the selection and add the selection of the sequences.
• But we are stingy and have time! So that’s exactly what we do. After half an hour you’re done, and you have a nice mailing list.
• The rest belongs to the formalities: how best to set up email marketing campaigns, how to message people, etc.

Cost per lead in email marketing

Lead prices that come this way tend to zero. In our test, around 0.5% of all those addressed became interested parties, i.e., leads. So, let’s calculate:

• 5,000 addresses per month
• 0.5% conversion rate
• The cost of apollo is 19 euros
• Workload approx. 3-4 hours per month
• 19 euros divided by 25 are 0.76 euros per warm lead!

With Google Ads, how much do you currently pay per lead? Exactly …. With ads, we pay a hundred times of that per lead.

This calculation applies at least to our industry. Of course, if you build reactors for nuclear power plants, then you get different numbers .

All in all, email marketing is an old, much hated, legally dubious lead generation strategy that still works amazingly well and generates cheap B2B leads.

Inexpensive B2B leads through website visitor recognition

Website visitor recognition technology and solutions have been around for many years. Strangely enough, there are still many marketing professionals who have never heard of this possibility. If you are one of them, you are now enlightened. Yes, you can and are allowed to see which companies have visited your website. And yes, it is very helpful for your marketing and sales teams.

There are four types of marketers who are new to website visitor detection:

1. The already mentioned ignorant ones (from now on ignorance is no longer an excuse)
2. The GDPR fanatics; Without understanding what the GDPR regulates or prohibits, this group is generally against anything to do with data or tracking. Exception (what a paradox): Google Analytics. This tool continues to be used diligently.
3. Those who cannot pay 29 euros per month.
4. The ones who “want to but can’t” because they don’t have traffic.

There is another bonus group: those who want to recreate the tool themselves. What can go wrong here…

Everyone else should already be familiar with the wonderful lead multiplication engine called Leadrebel (as well as other website visitor detection tools).

Benefits of Website Visitor Identification

The above techniques, especially search engine optimization, have provided you with reach and traffic, and in some cases free B2B leads. The website visitor recognition builds on this. Now you can see who actually visited your website after all your efforts and act accordingly. Here is a brief overview of how you can use LeadRebel to generate cheap B2B leads:

1. You can see which companies have visited your website
2. You will see the corresponding contact details of these companies
3. You can use an employee search function to find the relevant contact persons in the respective company
4. You can export the leads to any CRM and marketing tool

From here the sales start. You probably know the best way to engage with leads, and a lot has been written about it on our blog as well.

Website visitor identification cost per lead

The lead costs are also in the cent range here. In the standard package of LeadRebel (89 euros per month) you receive up to 900 potential leads per month. Let’s say only 300 leads are recognized and classified as eligible. If you divide 89 euros per month by 300, you get about 30 cents per lead. That means:

You pay 30 cents per interested company, i.e., for a lead including all company information and the references to it, including which product or service the company is interested in. In addition, these 30 cents (just an example, it can be less) also contain information about potential contacts.

The workload on your part when using LeadRebel is mainly in the analysis of daily visitors and the selection of interesting companies. This can take a few minutes to an hour a day.

Free B2B leads through partnerships

The fourth and potentially most important way to get free leads is by partnering with other companies. For us, this technique is one of the most important drivers of leads, although we still have a lot to learn here.

The importance of partnership is self-explanatory: a partner company sells your product and gets something in return. Often it is about the commission. But there are other reasons too. such as for example, many of our partners work as SaaS consultants in the B2B sector and would like to offer their own customers better SaaS products. And this is where we come in. For many, the commission is irrelevant.

What to look out for in partnerships

By building a large partner network, you can generate an additional channel for free B2B leads. However, there are certain points you should pay attention to:

• Partner search and onboarding is time consuming.
• This is almost a separate business area, in which you either invest a lot of time yourself or must designate employees for it.
• In return, leads can be generated quickly in this way. Unlike SEO, you don’t have to wait for your actions to take effect. Sometimes it is enough to find a big partner and the new customers come.
• The more partners, the less time for each individual partner. Partner support plays an important role and that takes time. If you have too many partners and you cannot look after each one individually, this can lead to the low quality of the partner-network.
• The partners tend to “fall asleep”, i. H. At first, they are hooked, but over time interest has waned, especially when all the partner company’s customers are already provided with your solution.
• The leads that come from this pipeline are only free before acquisition. A commission bill follows, and this can account for a good chunk of your margin.
• The leads from the partnership pipeline are less reliable than from other pipelines. It could be 20 leads one month, 5 the next. It’s hard to control the number.

Generating Free B2B Leads: Conclusion

B2B leads don’t always have to cost money. There are many ways to get free B2B leads. I have listed four of them in this article. But there are many more options! But as everywhere, the same applies here: You either pay with money or with your time!

Image source: https://www.deutsche-startups.de/2020/02/12/tipps-leads-kaeufer/

The post Generate Free B2B Leads: Four Ways to Get Free B2B Leads appeared first on Leadrebel Blog.

Data scraping plays a bigger and bigger role. Continue reading to find out more about best scraping tools, web scraping, how it functions, and why it’s so crucial for data analytics. It has become an important component of how businesses work, innovate, and grow. 

For a business to succeed, data analysis and transformation into insightful knowledge are essential. The data may be prepared for additional analysis and integration after this process. It helps discover incomplete and erroneous data and then update, change, or delete it. It also helps find and remove faulty entries from databases.

What is data scraping?

Data extraction from the output of one computer program by another is referred to as data scraping. Web scraping is a practice of utilizing an application to extract useful information from a website. This is a popular example of data scraping. 

Web scraping is a method for more efficiently extracting historical data. This data may then be fed into a machine-learning database for model training. Businesses can regularly collect a significant amount of the required information through data scraping and using various online tools. 

Main advantages of using data scraping for B2B Marketing

Data scraping by using various automation tools offer many advantages for B2B marketers, including:

Time and cost efficiency 

With web scraping, you can have your computer complete all those tedious duties for you in a matter of seconds. This gives marketers more time to focus on other more creative tasks. Web scraping is far less expensive than engaging in a manual process of data mining. B2B scraping tools offer the needed services at a reasonable price. 

Automation 

Through machine learning, many data-scraping services are automated. Automation has many benefits, including efficiency, speed, and accurate results. It’s quicker and more efficient to run an algorithm across a huge dataset than to manually analyze all data on the page.

Tracking performance and competitors 

Another benefit of data scraping is better product analysis. It enables you to keep track of listings and sales information to see how well certain goods are doing. Never before has it been so simple to keep track of your business! 

Web scraping allows you to discover what you could apply and incorporate into your product or campaign to get better results by giving you the most recent modifications made by your rivals. Additionally, you may examine their audience to find future clients, forecast current trends, and make use of them to maintain your competitive edge.

Data accuracy 

Web scraping is a quick technique that is also quite accurate. Data scraping is a technique for obtaining data from numerous websites to use for different purposes. Therefore, it’s important to make sure the data is correct.

Better data-driven investment decisions

The concept of web scraping is not new to the investment community. To reduce the chance of failure, hedge funds may use the web scraping technique to gather alternative data. It aids in the identification of prospective investment possibilities and unanticipated hazards. 

Investments are difficult because they often need several steps before a well-informed decision can be made. To enhance decision-making, investment businesses use big data to increase the accuracy of analytical results. 

How B2B marketers can use data scraping

Data scraping can come in handy just about anywhere where you can analyze data and implement insights into your further actions. Here are some key examples of how data scraping is being used by B2B marketers:

• Gathering data. You can collect all types of data in one location, which is one of the major benefits of data scraping. You may gather scattered, unstructured data from several sources in one location via crawling, organize it, and then merge it into a single feed.
• Enhanced research. The most basic application of data scraping is to obtain information from a single source. The quickest approach to downloading information from a web page with important data in an organized manner is by using the best scraping tools. 
• Email marketing. Small B2B companies frequently send identical emails to everyone on their list, regardless of whether they are customers or still in the sales funnel because they tend to disregard their customer data. Lack of fundamental segmentation results in extremely poor open and read rates. 
• Analytics. Data about consumer behavior is crucial from a management standpoint. The collection and analysis of data can reveal important aspects to focus on in further campaigns or other marketing efforts.
• Making effective predictions. Collecting a lot of behavioral data is crucial for marketers who want to add value to their data and then use predictive analytics to get a competitive edge. Today, an organization’s success depends not only on the big data wave but also on its capacity to improve upon existing marketing efforts and provide more integrated outcomes.

10 Best scraping tools

Here are the top 10 B2B scraping tools to automate the tedious and time-consuming task of manual data gathering and entry:

Skrapp 

Skrapp is a pre-built solution that aids in locating verified B2B email addresses of individuals that are important to your company. This tool will assist you in developing the email list for your subsequent outreach effort, whether through Linkedin, business websites, or in-app features. The monthly fee for the basic pack with 1,000 emails is $49.

LeadFuze 

LeadFuze uses AI to find specific leads in particular sectors and job types. The service gives you comprehensive data in addition to the essentials, including confirmed emails, contact details, social media profiles, and more. Individual sales representatives, recruiters, or entrepreneurs who want to begin prospecting for new clients or hiring new employees would find the beginning bundle to be ideal. It cost $132.30 per month.

Linked Helper

With Linked Helper you can easily find targeted B2B clients on LinkedIn, and get the business data to turn these potential clients into customers. 

This tool also allows you to collect data about companies and people by using a keyword search and filters. Based on this data you can personalize your messages for better results. You can manage your connections in one place – through integrated CRM and import datasets for ad targeting and account-based marketing efforts.

Minelead

With the Minelead email finder extension for Chrome or the email finder Firefox add-on, you can effortlessly perform real-time email lookups with just one click. This allows you to discover employee emails of companies instantly. Find emails seamlessly while browsing the web, by simply visiting a website and using the Minelead email finder extension located in your browser’s toolbar. Rest assured, this process is both user-friendly and dependable.

ScrapingBee 

Another well-known data extraction tool is ScrapingBee. It displays your website as if it were a real browser, allowing you to use the most recent Chrome version to manage thousands of headless instances. Therefore, they assert that dealing with headless browsers like other online scrapers wastes time and consumes CPU and RAM. Plans for ScrapingBee start at $29/m.

Findymail

Findymail positions itself first and foremost as an email finder but its chrome extension has interesting scraping capabilities. With it, you can scrape emails (and other relevant data) from Linkedin Sales Navigator and Apollo. That makes it a really useful tool to have in your outbound sales arsenal.

Orbitly

With the help of Orbitly, a potent email extractor, you may locate social media accounts and the emails of potential consumers or clients that fit your target demographic. Reverse email lookup, mail merges, and data transfer to a CSV file are among the features. You may select a plan based on the number of credits you need because of the cost and price options ranging from $15 to $5000.

Data Miner

Data Scraper is a Chrome plugin that allows you to scrape data from any HTML website on the internet. Any page may be used to extract tables and lists. Then you may upload them to Microsoft Excel or Google Sheets. The basic membership option with 500 free page-scrape credits per month lets you use Dataminer Scraper for nothing. Additionally, there are premium programs with additional scraping features.

Scraper

When you need to rapidly collect data into spreadsheet form for online study, Scraper is a very basic (but constrained) data mining add-on that can help. It is designed to be a simple-to-use tool for experienced users who are familiar with XPath.

Web Scraper

​​An easy-to-use web data extraction tool is called Web Scraper – Free Web Scraping. In only a few minutes, a web scraper can extract huge amounts of data from a website. No further plugins need to be installed to configure which data should be extracted.

Instant Data Scraper 

An automatic data extraction program called Instant Data Scraper employs heuristic AI to determine which information on an HTML page is most important. This data may also be saved to Excel or CSV files. Website-specific scripts are not necessary for Instant Data Scraper.

Best scraping tools: Conclusion

One data set can be used to derive different inferences that may impact the overall profitability of the business. There are some ways in which B2B data can be used to impact sales and revenue, meaning B2B businesses should use data scraping and analytics to improve certain processes, future efforts, and competitive advantage.

Data scraping tools simplify the process of data extraction from websites, allowing B2B marketers to turn a heavy, time-consuming task into a quick automated data-gathering process.

image source: https://www.aretove.com/the-essentials-for-data-driven-business

The post 11 Best scraping tools for B2B marketers appeared first on Leadrebel Blog.

LinkedIn offers a great opportunity to increase brand awareness and recognition, especially for B2B businesses. There are now around 58 million companies that have built their brand communities on LinkedIn, which makes it the right place for finding and generating B2B leads.

In this guide, you’ll find best practices and tips for effective lead generation on LinkedIn in 2022.

What is Lead Generation

Lead generation is one of the most important aspects of the sales funnel that consists of converting your target audiences into potential clients. The sales cycles and closing deals take a lot of time and effort for B2B businesses. 

On LinkedIn, you’re connecting with professional audiences at scale. This helps to drive meaningful engagements in result-oriented environments. To generate high-quality leads B2B businesses must focus on the content that’s being shared across different social channels.

The main benefits of using lead generation 

With a powerful strategy and clear objectives, lead generation can offer your business great growth opportunities and benefits. Here are the key advantages of lead generation on LinkedIn:

Increased brand awareness and visibility

The more people know about our brand, the better your reputation, revenue potential, and overall brand value will be. It’s essential to raise exposure and awareness for your brand. Lead generation helps to educate and inform individuals in your target market about your product and its benefits. 

Better resource allocation

When dealing with prospects who are already interested in your products, you can use minimum resources on other aspects of the sales funnel. Lead generation doesn’t require huge investments compared to paid advertising and managing marketing campaigns.

More business opportunities

When you engage in lead-generating activities, you will come into contact with people working in various businesses and industries. Even if you are unable to make a deal with them, you can benefit from their referrals. Creating networks is very profitable in the long run and opens up new prospects for you.

More sales and revenue

The capacity of your brand to reach target prospects can be maximized when lead generation is done properly. To do this, you must use the proper messaging, offers, and content to get their attention. 

The potential for revenue growth is excellent, particularly when you focus on the interests and pain points that matter to your audience. Utilizing lead-generating tools increases a company’s likelihood of turning leads into paying customers, increasing revenue and profit margins. 

Better lead quality

You should create content with a specific audience in mind for effective lead generation. From the website and email copy to the social media and blog articles, everything you post on LinkedIn and other social media for your brand should be tailored to these particular audiences. This will help you to raise the quality of your leads, which then results in a boost in sales and conversions.

Why LinkedIn is good as a B2B Lead Generation Platform

A study conducted by HubSpot in 2021

LinkedIn is the right platform for attracting good prospects and building connections with them. Here are the benefits of using LinkedIn for generating leads:

• A dedicated professional networking platform. LinkedIn is a platform where you connect with professionals across different industries. When searching for professionals on LinkedIn, you can filter the results based on the job title, capabilities, location, etc. This helps in performing a more targeted search based on your buyer persona. 
• A large number of active users. LinkedIn boasts of having millions of members which is quite a number! Most of them are active users who log in every day and engage with others. 
• Cost-effective. While it is possible to generate leads on LinkedIn for free you can also choose the paid options. Running ads on LinkedIn is quite cost-effective compared to other social media platforms, as you get a better conversion rate, increasing the ROI. 
• Well-suited for B2B lead generation. The majority of the businesses are on LinkedIn. Its strong professional targeting functionality and analytics help to connect your brand with the right audiences. 

5 key reasons why cold writing on LinkedIn is not effective 

The main reasons to avoid cold writing on LinkedIn in 2022 include the following:

1. Short attention span. We live in the world of short-form content, that’s why we need to follow trends and leverage the benefits of creating this type of content. The general audience got used to quick 15-second videos or a constant scrolling of short posts on Instagram or Facebook feeds. It’s really hard to stand out, but still possible.
2. Makes it hard to reach the needed goals. Cold writing may not be as effective as you would want it to be. Without a clear CTA and relevance to your target audience, the content won’t bring you any results. 
3. Messages easily get lost among others. There is so much content being shared every minute on LinkedIn, so if yours is generic and doesn’t offer any value to readers, they won’t pay much attention to it. 
4. Cold writing is usually perceived as spam. Cold writing is easy to identify and usually ineffective if not used with the right strategies and tools. With this type of content, you not only lose the trust of your audience but also lose interactions and engagement, which are important for further growth on the platform.

Best practical tips for lead generation on LinkedIn

Here are some tips to help you leverage LinkedIn’s unique functionality for effective lead generation for B2B. 

Take the most out of Conversation Ads

Creating Conversation Ads in LinkedIn Campaign Manager

You may communicate directly with professionals on LinkedIn with Conversation Ads. These messages are good for reaching out to potential customers since they incorporate personalized content and CTA buttons. To achieve the best results, Conversation Ads should be created with less formal and interesting content.

Use LinkedIn’s matched audiences 

The matched audiences feature on LinkedIn offers targeting choices that combine professional and business data. Retargeting, contact targeting, account targeting, and lookalike targeting are all examples of matched audiences. You can target an email contact list that you submit by using content targeting. Running account-based marketing campaigns is made possible by account targeting.

Did you know, that you can export your leads from LeadRebel to LinkedIn audiences? This enables you to generate an audience from the companies, who have visited your website!

Utilize LinkedIn to its full potential with Sales Navigator

Sales Navigator on LinkedIn

The goal of LinkedIn’s Sales Navigator is to make it easier for advertisers to track and interact with their LinkedIn leads. It can help you locate decision-makers, learn more about your existing leads, and even propose new leads to clients. 

With the help of the PointDrive tool in Sales Navigator, you have access to a wide range of powerful options for monitoring lead engagement and distributing personalized multimedia material.

If you are looking for similar websites, offering contact databases, feel free to check out this article: https://blog.leadrebel.io/b2b-leads-databases/

Post consistently to keep your audience updated

LinkedIn is where professionals find the most recent insights and updates on their industry. By integrating polls, videos, longer written articles, and shorter daily posts on various topics relevant to your target audience’s interests, you can add variety to your content on LinkedIn. 

If you post frequently, you’ll establish yourself as a regular on their page, and familiarity facilitates starting new conversations. To ensure that you’re posting what people want to read, follow your page analytics to figure out what resonates with them the most and focus on creating similar content.

Join and engage with other users in LinkedIn Groups

List of Groups in a LinkedIn Profile

You should join LinkedIn Groups to interact with other professionals and discuss topics related to your field. Joining groups enables you to network with potential clients and demonstrate your expertise by responding to their inquiries and sharing pertinent resources. 

You can share your updates and articles to promote discussions on relevant subjects. Your potential clients can notice what you say and start to perceive you as a source of insightful information. 

But don’t pitch your products immediately after joining a group. Instead, focus on connecting with the prospects and building relationships. And after examining prevalent industry pain points and how leads want these issues resolved, offer hyper-targeted value propositions.

Lead Generation on LinkedIn: Conclusion

LinkedIn users are focused on improving their professional and commercial objectives. Because lead generation and other marketing strategies are so simple to apply on LinkedIn, it has become the preferred platform for B2B marketers. Businesses should make lead creation through LinkedIn a priority to increase revenues and be open to more opportunities. 
To find out more about lead generation on LinkedIn check out LinkedIn Marketing Solutions Guide with key insights for B2B marketers.

The post Lead Generation on LinkedIn: The Short Guide for 2022 appeared first on Leadrebel Blog.

Lead generation for B2B shops that is successful, is often the results of trial and error. It’s possible that what works for one set of leads won’t work for another. In this case, you perform a lot of A/B testing on the email drip campaigns you send out and the landing pages your designers work on. It is only one part of the process to learn how to get B2B sales leads. The primary objective is to come up with the strategy that works best with these leads for business development.

Most marketers say that generating traffic and leads is their biggest challenge. Hence, you’ll need a strong lead generation process if you want to increase sales. Marketers and sales representatives can follow a proven framework based on processes.

In order to increase conversions, marketers are implementing different strategies to generate B2B leads. To find out what works, you will need a bit of experimentation. But if you are not sure about where to begin, the best tip is that your target audience’s preferences will determine the methods you use so keep a close check on these. In order to generate good leads, it’s important to figure out which B2B lead generation strategies are best for your specific business needs.

Lead Generation for B2B Shops

Before jumping to the techniques, let’s shed some light on B2B lead generation.

To generate B2B leads, the first step is finding the contact information of potential customers. Cold outreach, social media, or responses to inquiries are used by reps to contact leads with a list of high-quality leads.

Reps measure the likelihood of leads buying when they interact with them. Their goal is to gauge where leads are in the buying process so that they can find a way to persuade them.

As a result of a series of meetings with multiple vendors, the prospect finally picks you as the vendor to work with. Now the customer success department takes on the matter and begins onboarding.

Lead Generation Techniques

In order to help you generate B2B leads, we have compiled a list of techniques that can help you convert prospects into leads and those leads will eventually turn into valuable assets.

1.    A/B Tests on Key Pages 

Tracking where visitors’ eyes landed first on a website while browsing can help you make big decisions – whether it’s a headline, CTA, an incentive such as a free trial, etc. The company uses a heat map tool to determine which was the element that made a visitor stay on the website for a longer period and act. As a result of the findings, you can be confident that tweaking their homepage would lead to more B2B sales leads. Experimenting with the new background image, the search bar, or a different font can lead to a huge spike in conversions. Not only does this work while working on a website, but you can do this for your web copy, ads, email campaigns, and CTAs.

2.    Lead Generation for B2B Shops: Automated Email Marketing

In today’s drastically evolving digital world, no one can send emails to hundreds of prospects on daily basis. It is unlikely that you have the time to sit around sending out emails every day as a B2B marketer. Also, this is not something you should have to do especially when there are so many automation tools. You can generate traffic for your business with little effort by using email marketing automation. Once you get familiar with the tool, it only takes you or your team a short amount of time to set up segments, write emails, and determine when they should be sent. Subscribers to your newsletter, for example, will participate in lead nurturing campaigns. When a returning customer abandons his cart, he may receive an e-mail with a discount code. Find some pro tips about email marketing in this article.

3.    Case Studies and Testimonials

Most online buyers rely on the views and testimonials of previous users of particular products and services. Specifically talking about B2B buyers, who are highly analytical, risk-averse, and often need the approval of multiple ROI-minded decision-makers before making a purchase. Those who are interested in your product or service are basically on the verge of buying it. All they need is a bit of reassurance. Are there any strategies you can use to convince them to convert? Providing evidence of your product’s benefits is one way to demonstrate the value of your product. The use of case studies is a great way to demonstrate the value of your products and services. Take advantage of your website’s case studies by sharing them on multiple social media platforms. Make your credibility skyrocket by blatantly promoting them.

4.    Interactive Social Media 

One of the best ways to learn about your prospects is to see which platforms they are most active on. Coming up with the appropriate strategy based on their preferences can be an effective process. You can use this knowledge to create highly targeted social advertising campaigns. Segment your target personas so you can create a message or offer that resonates with them. Asking customers to share their experience with your product/service as a review, and keeping your social media platform fun and interactive using polls and quizzes improves the lead generation process in B2B industries.

To learn more about how social networks can be used for lead generation for B2B shops, read this articles: B2B Leads: Successful Lead Generation on LinkedIn, B2B Lead Generation on Facebook, How does it work?  B2B Lead Generation on Instagram

5.    Content Optimization 

The smart google algorithm considers multiple factors before deciding at which spot to put your website in the google search. All types of digital content are picked up by Google and other search engines as well, including press releases, blog posts, guest articles, images, other graphics, motion pictures, and infographics. Optimize your content form with relevant keywords to ensure your target audience can find it for ranking purposes. Optimize your content for long-tail keywords – the ones with more than three words can help you achieve extremely high B2B purchase intent and therefore increase sales with minimal SEO effort.

6.    Know Your Audience

Every business requires comprehensive market research to generate leads. To formulate a strategy that works for your target audience, you must first determine who you are trying to reach. When your audience needs information on a matter that you specialize in, they should turn to you instead of your competitors. It is possible to establish yourself as an industry leader and advisor by providing market research reports. The research provides crucial data on the demographics and other factors about your audience as well. You can optimize your content for mobile and desktop users based on these findings.

7.    Webinars and Online Events

The post-COVID world is a completely different place for B2B lead generation. The trends have changed hence, having a webinar is a fantastic way for your brand to showcase its expertise. Hire experts or pick someone from your team to deliver educational content that is engaging and entertaining as well. That can help attract more people to attend. The more interesting and engaging the session, the more conversion you will experience at the end of it. Even if they don’t convert, you can use the information to nurture them. Webinars are typically pre-recorded and shareable after production. Don’t limit yourself to just sharing information. Be creative and turn it into a Q&A session, expert interview, or product demo.

8.    Lead Generation for B2B Shops: Infographics and Visuals 

A page loaded with written content will fail to attract more audiences. They might not even read it till the end, therefore, content that is visually appealing performs exceptionally well. Original infographics have been cited as the best-performing visual content by over 40% of marketers in B2B. A common misconception is that you need to come up with a new copy each time, but the reality is that repurposing content has proved equally effective. Turn your blog paragraph into a video, social media posts can become an image text for the website and so much more. Use infographics to present survey results, steps in a process, or other useful or educational information. This effort may even lead to getting backlinks from blog posts that feature your site.

9.    Ask for Referrals 

Leading brands are asking their customers for referrals these days. The B2B lead generation industry is aware of the fact that word of mouth is the best form of promotion and nothing can beat that. Offering some kind of incentive for referring a friend motivates people to take part in that. For example, in exchange for three referrals, recipients could receive a free month off their next subscription. There is a good chance that they’ll know someone who would make a great prospect for your business. Asking customers to refer to their friends is especially beneficial for website development and Shopify marketing.

10. Affiliate Marketing

Paring up with industry leaders who have a stronghold in the market can help you make a buzz. Affiliate marketing can prove to be the best link-building strategy for your B2B lead generation. Working with influencers is another way to generate views, engagement, and followers. In order to achieve this, they produce content that attracts their audience. Providing tips, tutorials, and product unboxings are examples of this in the B2C industry. Through a partnership with them, you will be able to reap the benefits of their hard work.

In conclusion, prospects are likely to convert more readily when brands craft personalized gifts for them. Strategize your B2B lead generation plan based on the above-mentioned pointers. You must, however, remember that overthinking and over-optimizing your lead generation doesn’t drive results. Make sure you work with your teammates to come up with some strategies and tactics that could work, and then put them into action.

Lead Generation for B2B Shops – Summary

We have outlined 10 suggestions for more B2B leads for your shop or website. You can use one or several this techniques in combination with LeadRebel in order to achieve maximal results. Whichever combination of mentioned techniques you are going to select, you will be in need of optimizing your funnel’s conversion rates. And what is the best tool to do that? Right! Go to LeadRebel-signup. See you on the other side

Image source: https://www.flickr.com/photos/182229932@N07/48340797921

The post 10 Lead Generation Techniques for B2B Shops appeared first on Leadrebel Blog.

What is website visitor tracking? Web tracking is collecting, storing, and sharing information about website visitors’ activities on specific website or throughout the web. The goal of website visitor tracking is to gather more information about potential customers, their behavior, analyze their needs. Based on that website operators can improve conversion rates, create more targeted content, analyze the visitors and reach out to them via various channels.

Running a website is a tricky business;  with all the technological advancements today,  you must stay ahead of your visitors’ needs. To provide your customers with the best products and services, you need to be aware of their behavior. For that, tracking your website traffic is one of the best modern-day innovations available. It enables business owners, advertising agencies, and entrepreneurs to see in real-time what potential customers who are already on their website are spending most of their time on. What can be done to make them stay even longer, and what steps can be taken to increase conversion?

The data collected using website visitor tracking tools can be used to identify user behavior and amend campaign strategies accordingly. In other words, the outcome of any action taken digitally by your visitors can be used for your benefit to ensure effectiveness.

Website visitor tracking: FAQ

How can I track website visitors?

Website visitors can be tracked using various website visitor tracking software, like LeadRebel, Google Analytics, Hotjar, Matomo, Kissmetrics etc. Each of these tools provides possibility to see statistics about your website visitors. In addition, LeadRebel also shows you, which companies have visited your website.

Can you tell who visited your website?

When using tools like LeadRebel, you can see, which companies have visited your website, what they did on your website and gain some additional information about these companies. You can’t see though, which persons exactly have visited your website. Though theoretically possible, it is incompatible with data privacy laws.

Can you see how many visitors a website gets?

Every major website visitor tracking software shows you, how many visitors your website had. Besides that, you can see a difference between amount of unique users and repeated visitors.

Do websites track your IP address?

Yes, website track your IP address. This is how internet works. There are some tools though, which can hide your IP address.

What is the best website tracker?

There are lots of great tools for website visitor tracking, like: Google Analytics, Matomo, LeadRebel, Hotjar, Kissmetrics etc. You can find below our suggestions for various use cases.

Importance of website visitor tracking

For the best customer experience, web analytics plays a significant role in understanding the user’s journey. Understanding web analytics can help marketers and website owners improve their content, products, and services. Optimizing their web analytics will boost the overall conversion rate. There are multiple reasons why website owners opt-in for website visitor tracking:

●     To get more and more web traffic, figuring out and fixing all the issues that users may find unpleasant is a start. Issues may vary based on different industries: an e-commerce website might lack product information, the image quality or lead time could be why visitors leave the website. The reason why a visitor abandons the website can be pointed out using website tracking. The level of ease or hardship in checking out a product or payment method can also be a contributing factor.

●     Website owners use tracking tools to get an insight into the analytics. Being able to track users based on their age, gender or demographics can help strategists make better business decisions for the future. For example, tracking tools such as monitoring the competitor’s keywords can show you which ones are doing better than the rest regarding generating most of the traffic or the backlinks. 

●     Tracking is considered most useful for advertising agencies. They use the data to develop the most appropriate ad campaigns based on the user’s age, likes/dislikes, gender, and other factors. Helpful information such as user interest, history, location, etc., can significantly benefit. Also,  tracking can help monitor which aspects are doing better and which ones need to be tailored once the ad is live.

Website Visitor Tracking and Sales Funnel

All those points combined improve your conversion rates. As we mentioned in our previous articles (see key SaaS KPIs, website visitor identification, how we are using LeadRebel) one of main functions of LeadRebel is to reduce costs of B2B leads by increasing conversion rates throughout the sales funnel. The math is rather easy, If you spend 5000 USD for 50 leads per month and each leads costs you 100 USD, you can add another 10 leads per month via LeadRebel, for only 29 USD/month. So you increase you lead count by 20%, for only 0,6% increase in costs.

Now, you can use one tool, to increase/improve your results in one place in your sales funnel and get such great results. But you can also use several tools, which improve your conversion rates in other places throughout your sales funnel and get even better results.

Website visitor tracking software

Apart from Google Analytics,  many platforms offer real-time website tracking software to help make the customer experience better and generate maximum revenue. They can help you figure out the good and bad aspects of your website and identify which platform most of your traffic is coming from and how the visitors travel through your website. The user’s consent is essential to begin the tracking process; otherwise, no tool in the world can show you live data on third-party sites. Tracking software can show you the most influential information about user behavior, analytics, and visitors’ identity in the form of weekly or monthly reports. Depending on the software, some provide a general overview, and others can offer in-depth insight to boost your ROI. 

How does website visitor tracking software work

Suppose you’re looking to track people visiting your website with all the supporting information about their age, location, gender, and interests. In that case, you will need software that’s more than just an analytics platform. However, the question is how this tracking is executed and the tricky, complex yet advanced method that makes it all possible. Some might believe that we need to be tech-savvy to get the hang of this process. But, all you need is a basic understanding of technology. There are two main things involved in tracking, i.e., Script and rDNS (Reverse Domain Name System).

With rDNS, the tracker gets you the location of each visitor in real-time. In simple words, software tracking works just like looking up a phone number in an address book.

On the other hand, Script is installed on your website to get all the information about a visitor. The software then connects the dots to develop the history of a particular visitor. Moreover, some companies already use website visitors’ data for marketing reasons, making it available to businesses such as advertising agencies. The whole process makes things easier when understanding user behavior and offering better products/services.

Syncing and storing the data

Many software offers visitor tracking in real-time, but there is no way to store the data automatically. Getting software also provides regular reports that could reference all future campaign strategies etc. Without any such feature, saving the complete information for future reference can be quite complex.

Some advanced visitor tracking tools integrated with CRM let you create a new organization section where all the data related to that particular company is saved unlimited time. It can be revisited and referred to while designing a new campaign strategy. Teams can be assigned to monitor the stats using the same CRM account for an effective outcome. This is one of the most foolproof ways of syncing and storing data extracted from website visitor tracking software.

GDPR and website visitor tracking

Getting insights into your website traffic via tracking sounds impressive and can adjust It is compliant protects It offers ut security concerns have grown. The visitor’s sensitive information needs to be ensured by the data controller, who determines the purposes and how personal data is processed. This is why GDPR has been put in place.  

Explicit permission from the user is necessary as per GDPR before tracking and collecting information, regardless of the intention and purpose.

Is website visitor tracking software GDPR compliant?

€20 million or 4% of the company’s total annual turnover could be fined if you don’t follow the guidelines set by GDPR while tracking user information on your website. Honestly, no data gathered using tracking software is worth this much hassle. Hence, compliance with GDPR is the first step when moving towards website visitor tracking. Introduced in 2018, this body protects the identity of EU-based internet users by ensuring that companies collecting your information are transparent about it. Website visitor tracking tools should include having terms of use, privacy, and cookies policy that summarize how website visitors’ data is gathered and for what intent.

As long as the tracking software follows the guidelines and is compliant with GDPR rules and regulations, the tracking is safe and secure. 

Popular visitor tracking software

Once you’re all set with your website, the next step is to get software that provides you with insight into how your content is doing. What’s attracting the audience, and what is not up to the mark? Which section of the website should be improved, and which part of the world is your website is most popular? All this information is decisive for enhanced customer satisfaction if gathered and used lawfully in compliance with GDPR. Let’s take a deeper look at some of the leading website visitor tracking software based on the categories of what they mainly collect, i.e., analytics, visitor identity, and behavior.

Visitor identity tracking tools

1. Act-On
2. Leady
3. netFactor VisitorTrack
4. LeadRebel

Thanks to the modern innovation and constantly evolving digital world, there are a significant number of website tracking software that can be opted-in if you’re looking to track your visitor’s identity, such as their IP, demographics, contact information, etc.

1. Act-On

Not only does this growth automation platform offer detailed information on your visitor’s identity, but it also ensures an enhanced customer journey based on these reports. The tool can integrate with multiple websites so that you can manage more than one account on a single platform. If you want to make the best use of your marketing efforts, this tool is the right pick for you.

Pricing

With professional and enterprise plans, you can enjoy advanced features at a minimum of $900 per month.

2. Leady

This is a lead generation tool that can provide you with an insight into every visitor’s identity for marketing purposes; in compliance with GDPR, leady reports to you all the details about your corporate visitors. Apart from lead generation, leady offers assistance with SaaS and multiple integrations.  

Pricing

With a 14-day free trial, leady offers multiple plans based on your business requirements.

3. netFactor VisitorTrack

Wouldn’t it be fantastic if you knew the details about your website visitors that you can use in the future to figure out their preferences to promote a marketing campaign? This tool provides you with that opportunity. It tells you what your visitors are looking for across the web.

Pricing

If you’re ready to give it a try, sign up for a free trial period to explore its features. Once you’re sure about the tool, get in touch with the team to get a quote.

4. LeadRebel

LeadRebel is a SaaS startup based in Switzerland and Germany. It provides a software for B2B lead generation. LeadRebel software analyzes website’s visitors, shows, which companies have visited the website, identifies respective contact persons and their contact information. Our innovative solution is simplifying and automatizing lead generation process.

Pricing

14 days for a free trial, after that €29 per month. 

Analytics tools

To keep track of your web analytics, there are several tools that you can rely on. One can learn so much from a traditional website tracking tool to use the data for more conversion and ROI eventually.

1. Google Analytics
2. Matomo
3. Kissmetrics

1. Google Analytics

Google Analytics is one of the most commonly used tools for basic and advanced level analytics tracking. This tool can help track the numbers of potential customers that click on a particular campaign for ad campaigns. It offers segmentation of demographics and the devices from which your website is visited, and whether they are returning visitors or just landed on your website for the first time.

Pricing

It is a free tool with all the essential features; however, the pricing may vary depending on your business requirements if you’re looking for customization.

2. Matomo

Matomo is the best alternative to Google Analytics. Not only does it offer all the powerful features, but it also ensures the safety and protection of your visitor’s data. In compliance with all the laws and regulations of DGPR and CCPA, this tool offers complete control over your data. It is capable of adjusting to your business needs by customization as well.

Pricing

You can try the tool for free and try some of the features it offers. For a pricing quote, get in touch with the team.

3. Kissmetrics

What sets this tool apart from the rest of the software is built specifically for eCommerce and SaaS businesses. Using this tool, you can track a user’s journey and make necessary improvements based on the weekly/monthly tracking reports. If you’re running multiple websites for a medium to large level business, this tool is the right choice for your analytics tracking needs.

Pricing

You can request a demo based on your SaaS or e-commerce business needs and get a pricing quote as well.

Behavior Tracking Tools

Understanding your website visitors’ behavior is the key to improving your content. Using a tool that explicitly tracks user behavior is the right approach when you’re trying to figure out what the users are looking for on your website or which content elements they are spending most of their time on. Website clicks, bounce rates, and scroll times show a complete picture of each unique experience.  

1. VWO
2. Crazy Egg
3. UserTesting

1. VWO

As the tagline says, “Fast-growing companies use VWO for their A/B testing” and do so with the maximum productive outcome at a low rate. VWO lets users enjoy features such as conversion funnels, on-page surveys, and session recordings. It is an enterprise solution, more suitable for larger organizations with multiple websites that simultaneously need tracking.

Pricing

As far as the pricing for this enterprise tracking tool is concerned, there are three plans that you can pick from; Growth, Pro, and Enterprise. A 21-day free trial is also available.

2. Crazy Egg

This is the kind of tool that helps you get a deep insight into your visitor’s behavior in an affordable manner. Usually, advanced tools with valuable features are costly, which is not suitable for many small or medium-level businesses. Crazy egg helps the website owner better understand the visitor behavior that drives other website metrics.

This tool helps track user behavior by using heatmaps, confetti reports, list reports, and scroll maps.

Pricing

With some valuable features and multiple options for the plans, they offer a 30-day free trial, so you can explore the tool and make better decisions.

3. UserTesting

UserTesting is known for its customer experience features. It is designed to help small, medium, or large businesses create and launch their products and capture more context about your customer by getting the insights more quickly with visualizations, transcripts, metrics, and analysis. 

It is presented in the form of monthly or weekly reports, which can then be used for marketing campaigns in the future.

The UserTesting “human insight platform” aims to complete the “empathy gap” and allow businesses to show their customer-centric approach by helping to fix the website’s UX problems. UserTesting connects website owners with their actual audience for effective qualitative web analytics tracking and provides a comprehensive insight. UserTesting offers a testing panel with an integrated user database to allow businesses to target a specific audience using filters such as demographics and other custom criteria. 

Pricing

With three plans, i.e., Essentials, Advanced, and Ultimate, you can pick the one that’s best suited to your business needs. Get in touch with the team for a quote.

Website visitor tracking: Conclusion

Without a doubt, website visitor tracking software provides colossal assistance in identifying customer satisfaction opportunities. However, go for tailored tracking tools best suited for your business needs. Whether you run a single website or manage multiple accounts within a large-level organization, getting the right tool is highly recommended.

If you enjoyed this post about Website visitor tracking, you’ll find these articles useful:

• Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide
• 20+ Best B2B Email List Providers in 2022 | B2B Email List
• Best Calls to Action for B2B Lead Generation
• Top 10 White Label Marketing And Sales Software Agencies
• B2B Lead Generation Software

The post Website Visitor Tracking | How Can I Track Website Visitors? appeared first on Leadrebel Blog.

Which B2B strategy is better for the marketing industry to get maximum outcomes can be tricky. And the answer may differ based on many factors that must be considered before jumping to any conclusion. Your business goals, what kind of team you work with, who your target audience is, and what brand values you have may influence your B2B lead generation strategy. So, it’s time to weigh both sides, the pros and cons of SEO and SEM, to determine which is best for your specific business needs. 

What is Search Engine Optimization 

SEO business marketing strategy is still a bit isolated because some people may believe it is just about the keywords that help a website rank higher on the search engine. However, it is so much more than that. It would be fair to call it the cluster of strategies that define your overall organic efforts for a website. SEO improves your chances of organic search engine results visibility to a great extent. Apart from that, many other factors combined to define a specific web page’s usefulness increase the organic results accordingly.  

SEO And SEM For B2B Companies: Benefits of SEO 

The marketing industry has changed a lot over the past many years, but something that remains constant is the priority to continue generating a steady flow of qualified leads. SEO may take a little while but turns out to be the most organic way of getting to your audience. By targeting the right audience, SEO lead generation not only captures leads but passes them off to the sales team to proceed further and keep the process going. Assisting in the customer journey until a purchase takes place is also offered by SEO.

Leveraging SEO for B2B Lead Generation

The general perspective is that SEO helps the website content be noticeable enough to generate leads. At the same time, lead generation itself is a whole different task which aims at acquiring new information. However, with the constantly evolving marketing world, we need to move along and come up with modern ways of integrating strategies. And one thing is for sure that the SEO can turn out to be a hero in the process.  

User Intent

Advanced SEO lead generation is based on the understanding of user intent. What does an internet user look for when using a specific keyword? They are either interested in getting any information regarding the product/service or looking to buy it. All you need to do is type a particular keyword and see what ranks at the top to figure that out. That specific information is what people are after and who can use it to improve a particular landing page of your website. Make it more about the customer and provide all required information that a visitor came for looking. 

A B2B lead generation strategy should be aligned with the customer journey, and for that, we must keep up with evolving trends and expectations. The most important thing to consider while creating the content for a website or a marketing campaign is that a customer on a digital marketplace often turns to search engines when ready to make a purchase, and it simply means your content for the sales funnel should be search engine optimized for the user’s buying journey.

Optimizing the content based on the user’s unique buying behavior is more critical in the lead generation process than any other step in marketing, and that is where SEO helps to make your content stand out. 

Things to consider for using SEO for lead generation 

• Hands-on knowledge of the brand and the related keyword is the most important and helpful step. SEO tools can be used to make the process seamless and quick, such as Google Keyword Planner, Surferseo, etc. 
• Google your keywords and figure out whether the search results show an inform or purchase intent, and create a detailed report for reference. 
• Remember that the keywords with ‘inform intent’ represent users at the top-of-the-funnel and those with a strong ‘purchase intent’ are at the bottom.
• Forget about the new content for a while and just focus on optimizing your existing one. There would be content created for a specific period, so you must make sure it still addresses the user intent behind the keyword. You can always get a help from a website visitor identification software, so you can easily create useful content for your visitors.
• Don’t leave any gaps. Some pages may have the wrong content for a particular keyword, followed by the right content/keyword.
• Keep creating new content because google loves refreshing ideas while crawling, and for that, a blog is the best option. 
• Add different formats on your websites such as graphics, PDFs, line cards, or safety data sheets.
• Internal links on the website make things easier for the user and for Google; hence, the chances of ranking higher are better. 
• We live in the age of backlinks that do so much more than traditional efforts for ranking. So why not try that? 

What is Search Engine Marketing 

Most people may not see a significant difference in SEO and SEM, but the marketing experts know that the latter is a more vast form of improving brand visibility over the internet. Generally, an SEM strategy includes SEO, social platforms marketing, and PPC as well. To keep things simple, we referred to SEM as paid advertising. The foundation of search engine marketing is based on the concept that every time a user clicks on the ad, the business is charged a specific amount of money by the search engine, leading to brand awareness, lead generation, and conversion. 

SEO And SEM For B2B Companies: Benefits of SEM 

On the contrary to SEO, search engine marketing offers a guaranteed opportunity to rank higher in a competitive environment where bigger and older brands have a monopoly. The SEM strategy depends entirely on the budget a company is willing to spend on marketing, and the more they spend, the greater their chance of ranking above their competitor’s organic search results. It shows that no matter how good an SEO strategy is, high budget and desired web content should come together to rank at the top. 

Another obvious benefit of SEM pay-per-click is that the Ad campaigns start getting clicks the instant they go live. However, SEO requires more time to drive in potential lead generation. Furthermore, any kind of strategic change in an SEM campaign is easy to make, such as changing the target audience segment, budget, or even the campaign’s structure. 

Things to consider for using SEM for lead generation 

The right time to start spending money on ad campaigns is when your website has excellent content fully optimized with appropriate keywords. 

Apart from google ads, try your hand on LinkedIn because it reaches people who are actively looking for products like yours. Here is the best tips for generating organic and paid B2B Leads on LinkedIn.

SEM campaigns are different than those of SEO; hence your research needs to be revised. Semrush can offer great assistance regarding that. 

Moreover, valuable tools such as Spyfu can help you with the competitor analysis for their ranking keywords. You can learn more about what you can achieve from website visitor identification guide.

Start generating B2B leads with SEM

SEM is crucial for B2B lead generation and marketing without a second thought. SEO effectively promotes the content through appropriate keywords but may not drive leads and search engine marketing. Whereas SEM places your website at the top of specific keyword searches that help the business target potential leads. 

Data is the king 

Knowing what’s working well for your aid ads is essential for B2B lead generation. SEM analytics help identify the number of leads as the return of your marketing efforts. The key is to be patient and give it some time because most clicks take up to 30 days for conversions. Use SEM analytics offers reports of data that has been performing exceptionally. Understanding and utilizing the correct data is the key to driving B2B lead generation. 

SEO And SEM For B2B Companies: SEM best practices

Once you have the data, using it in the right way can make all the difference. Marketing experts know that each set of audiences is different; hence the content should address their needs accordingly. Segmentation is the most appropriate approach to make the best use of effective and targeted ads. Identify the pain points using engaging content and follow the best SEM practices. 

Picking the right keywords according to the brand’s core value and optimizing the landing page to drive leads is the way to ensure better lead generations. 

Optimized content

The page where you’re redirecting your leads must have some valuable information. Use the type of language your audience can relate to. For example, informative content such as tips and tricks, free trial/shipping, or special offers has proven effective in the past. However, you can always get help from analytics and heat maps to see which section of the website a visitor spends the most time on. This will ultimately help make improvements and boost B2B lead generation. 

Combine B2B SEM with SEO for Better Lead Generation

There is always an opportunity for most businesses to use SEO and SEM to achieve B2B leads.

B2B search engine marketing can drive traffic and leads in the short term while strengthening organic ranking for less competitive keywords via search engine optimization.

Which one you choose to maintain at a given time depends on the individual demands of your B2B business.

If you are a small business and looking for inspirations for your marketing strategy, if you like to know how digital marketing helps small companies, you can visit our partner blog.

Image Sources: Technology vector created by upklyak – www.freepik.com

The post SEO And SEM | B2B Search Marketing Or SEO For B2B Companies appeared first on Leadrebel Blog.

CTA forms

One of the biggest mistakes marketers make is that they focus too much on the content of an email, blog, or another platform, but there is simply no effort or thought put into the call to action. This will undo all your efforts toward a positive outcome. Creating a strong call to action is essential to turn your website visitors into leads and ensure growing website engagement in general. But the real question still stands; how do you come up with the perfect one that attracts a bigger audience, makes your web content stand out, and fulfills the real purpose of selling more products/services? 

What is a call to action?

A call to action means asking visitors to act. It can either be to buy the product or services, sign up for a newsletter, or something else. Come up with content that’s tempting enough to encourage website traffic to take things to the next level. A CTA can be on any web page such as a landing page, blog post, newsletter, or web banner, depending on the requirement or nature of the content.

What are CTA forms?

CTA stands for Call To Action. So what is a Call To Action? A Call To Action is a marketing term and a written directive on a website that tells potential customers to take some desired action.

How to come up with effective CTA forms? 

Theories, A/B testing, and psychological elements can help create the perfect call to action suitable for a specific website or B2B cold email template too. The product and service buying cycle of a company, along with their ideal customer’s pain points, have a massive influence on using a certain CTA.

How do you know you created the perfect CTA? First, marketers should remember that a company selling SEO tools will have a different CTA than one offering huge discounts on skincare products. Because the former will have CTA forms asking visitors to sign up for a free demo, try the free course, etc., but the latter will have the direct approach such as Buy Now, Order Here, or Shop now. 

The following are the factors that should be considered for a persuasive yet engaging and unique call to action: 

Action words in CTA forms

Some people may get confused between asking the visitor to take action and being bossy. That’s where you need to be cautious because if the CTA is not engaging enough or if you’re being too pushy, it is highly likely that you will lose a customer. Your goal is to encourage the visitor for action, not bully them into it. So ensure that there are no surprises, and use words such as:

• Explore 
• Join 
• Start 
• Sign up 
• Begin 
• Hop on 
• Learn

Eye-catching design

Now that we’ve established that content is the king, let’s move on to talk a bit about design. The heart loves what the eyes find pleasing. The question you should be asking yourself while designing a CTA for any website is ‘how do I make it stand out?’ There are certain things to keep in mind if you’re aiming for something out of the box: 

• Make the color combination stand out. It means that you must avoid using a similar color as the background and theme of your webpage. 
• People often, in the effort to keep things subtle and sober, make it dull. Avoid that. 
• Don’t be afraid to play with colors. Be bold. The ultimate goal is to grab people’s attention and and to be pleasing to the eye.
• Inject pops of color to help make it attention-grabbing for your visitors.

A/B testing

Nothing can ever be a hundred percent final when it comes down to people’s psychology and cognitive behavior. To make the best out of research studies and other resources, it’s best to try different content variations and designs to become popular among your target audience. Here are some options for A/B testing a CTA: 

• Changing a single element of the CTA, such as the color combination of the text and button. 
• Change the language or text used in the CTA, long-form content to short-form content or vice versa. 
• You can publish both of them together, each variation for a particular set of audiences. 
• Change the location of your CTA, such as moving it from the bottom of the blog post to the center. 

Instant gratification in CTA forms

Things don’t always have to be complex to stand out. Simple content often leaves more impact on a larger audience, as it is relatable for more people. Offering by providing the captions/phrases people want to see is always a great approach. When you’re selling something online, even a slight delay in offering people what they want can harm your conversion rate. 

Make it tempting 

What temps you the most when it comes to online content? Apart from the fear of missing out, it’s curiosity for most people. Your content should evoke a desire to ensure conversion, and you’ll find most visitors willing to click on your CTA, giving the lead generation you aim for. Offer brief answers to what people like to know but keep the curiosity alive. That’ll make people click on the CTA form to learn more. 

Offer Marketing Incentive 

Something that cannot be denied and has a guaranteed outcome is when your CTA offers any kind of incentive. People will most likely click on something that offers something in return. When the marketing incentive is enticing, it’s a no-brainer for the visitor to simply accept it. 

However, to find relevant deals, it’s essential to know the target audience’s pain point. For example, a food delivery website offering free meals on the first sign-up is most likely to get many engagements. 

Best Examples of B2B Lead Generation Call To Action 

We can get inspiration from the many leading businesses that are winning the CTA game. Not only do they keep the creativity alive, but they make content and designs that are just appropriate for their target audience. If you need to know more about your website audience, you can always get help from this ultimate website visitor identification guide.

Let’s have a look at a few of them to set the right standards for a successful and most engaging call to action. 

LeadRebel and CTA forms

LeadRebel is a website visitor identification software that offers insight into the stats for better strategies and marketing goals. Now the thing is that there are several options when it comes to this kind of tool, so why would someone go for LeadRebel, and how do they stand out among so much competition? 

Their CTA hits the right spot considering their buyer persona. There’s no fluffy content, just the straightforward, to-the-point details of what they offer and how this tool can make things better for data-driven B2B marketers by improving their website.

Their claims of being a useful tool are not empty. they offer credibility to their content by writing on Visitor recognition case studies:  “Don’t take our word for it, see what our customers say about LeadRebel.”

All these elements make for the perfect case, leading to an impressive CTA “Sign up for free for Website visitor recognition”. Apart from instant gratification, the CTA tells the visitors exactly what this website and software are all about.

OptinMonster and CTA forms

OptinMonster is a conversion optimization software, so it’s kind of a given that they will have a banger CTA.

Talk about the perfect balance between being persuasive and not too pushy. The ideal blend of stunning writing and eye-catching visuals makes it even better. It’s set up in such a smart way that anyone interested in growing their business using the right approach as per their target audience will like to read about OptinMoster has to offer. 

“Get OptinMonster Now” just hits the right strings for those who are looking for valuable insights into their website traffic and conversion. The takeaway from this example is that this CTA attracts B2B customers because of the following aspects:

1. Promise to grow your email list
2. Commitment to get more leads for your business
3. To fulfill the objective of increasing sales

Where Should You Add Call To Action On The Website?

The correct placement of CTA is as important as the content and design. One can add a call to action anywhere on the website. Let’s, however, talk about three of the best and most rewarding spots that will prove to be very fruitful for your conversion rate. 

Homepage
The homepage is the most visited and the first thing anyone will see when they land on your website, so making the most out of it should be your aim. So, add your best CTA to the homepage to capitalize most of your web traffic. Place it somewhere in the middle or start of the page, so your visitors don’t have to scroll through the page to find what they are looking for. 

Most visited page on the web
The Most visited pages can be different for every website defending its niche. It’s essential to figure out what your visitors are more inclined toward and then put the CTA form there to make the most out of it.

Bottom of a blog post
This can easily be one of the most appropriate spots to add your CTA form. Once someone has just finished reading your blog, they should be asked to act. With modern marketing techniques such as guest blogs, this is the ideal placement to attract your website visitors and capitalize them via B2B marketing. 

Image Sources: Business vector created by jcomp – www.freepik.com, Sale vector created by stories – www.freepik.com.

The post Best Calls-to-Action for B2B Lead Generation appeared first on Leadrebel Blog.

B2B lead generation blogs are informational B2B websites displaying innovative and valuable tips on B2B Marketing and lead generation.

Proper and effective lead generation is a very important aspect in today’s world of marketing. It ensures a steady business growth rate. It arouses interest in your products or services, prompting them to enquire about them and finally make a purchase. Lead generation is typically done through advertising using various channels. However, sometimes you can generate leads from non-paid sources such as referrals and search engine results generated organically. Research says 81% of marketers use email marketing to generate most of their leads.

While email marketing is a major lead generation strategy, you utilize many more channels to improve your business, such as content marketing, social media marketing, paid adverts, and website optimization.

Best Lead Generation Blogs in 2021

1. Eight lead generation trends in 2021
2. Types of Lead Generation Techniques you Need to Consider for 2021
3. Leadrebel Blog – B2B Lead Generation Blog
4. B2B Lead Generation for 2021: 11 Proven Strategies
5. 8 Lead Generation Ideas for 2021
6. Top 25 Lead Generation Companies of 2021
7. B2B Lead Generation – 11 Tips and Strategies for 2021
8. B2B Lead Generation Blogs: Six Lead Generation Trends to Watch in 2021
9. 6 Kick-Ass B2B Lead Generation Strategies For 2021
10. B2B Lead Generation Tactics & Examples For 2021
11. The 5 Best B2B Lead Generation Strategies You Need to Explore in 2021 (with Case Studies)
12.  B2B Lead Generation Blogs: 75 B2B Lead Generation Ideas and Tips
13. How to generate leads for your business
14. B2B Lead Generation Blogs: B2B Lead Generation Strategies You Should Know for 2021
15. Lead Generation Strategies: A Guide for Businesses and Agencies

With the rapid changes in technology, lead generation and marketing blogs are also evolving constantly. Digitalization has given a rise to new techniques and strategies to generate more sales leads. The constant developments in sales and marketing have made B2B lead generation campaigns more effective. With the rise of advanced lead generation tools and targeted lead generation services, you can now automate your entire lead generation process.

Various lead generation blogs are authored by experts who leave no stone unturned in the lead generation sphere. Bringing you constant news, updates, latest resources, new ideas, and much more.

Following are the 15 best B2B lead generation blogs you must keep up with, in 2021 for insightful updates of the industry: 

1: Eight lead generation trends in 2021

By: Daniel Bailey

Written by one of the most established authors from this genre, Eight lead generation trends in 2021 by Marketing Donut throws light on eight lead generation trends of 2021 including 

1. Account-based marketing
2. Marketing and sales integration
3. On-page lead qualification
4. Prioritizing lead quality over quantity
5. Multimedia-driven thought leadership
6. Augmenting page experience
7. Collaboration with B2B marketing experts
8. Automating workflows in the lead generation process

2: Types of Lead Generation Techniques you Need to Consider for 2021

By: Sankarnarayan. R

This blog covers how lead generation works, types of lead generation, inbound lead generation, case studies, etc. The founder and mastermind behind ColorWhistle is Sankarnarayan, a professional with over fourteen years of experience and a passion for website design services and digital marketing services. Thanks to his love for marketing and thoughtfulness of sharing his experiences, we get to know a lot about the modern and constantly evolving lead generation world. 

3.  Leadrebel Blog – B2B Lead Generation Blog

   By: LeadRebel 

This blog touches base with the importance of B2B lead generation tools, lead generation, and services, strategies, and tips to create targeted content. It also mentioned that lead generation is crucial to the growth of your business as it allows you to engage with your target market. Through this engagement, you can learn how to effectively market to these individuals, turning them from potential leads into loyal customers.

LeadRebel blog also provides the most powerful guide of website visitor identification.  

4: B2B Lead Generation for 2021: 11 Proven Strategies

By: Srishti Singh

The blog very efficiently covers B2B lead generation and the difference between B2B and B2C lead generation along with effective B2B Lead Generation strategy pointers that can significantly impact the overall campaign. It also covers eleven in-depth strategies that help in generating successful leads. 

5: 8 Lead Generation Ideas for 2021 

By: Eyal Katz

According to the blog “58% of marketers reported that quality leads were their highest priority in the past year, but 61% also felt sourcing those high-quality leads is the biggest challenge to business success.”
 

Apart from that, it covers 8 B2B Lead Generation Ideas for 2021;

1. Make Your Outreach Personal with Data
2. Content Marketing is Still King
3. Voice & Search Marketing
4. Social Selling
5. Sales + Marketing = ABM FTW
6. Start a Podcast
7. Video Video Video
8. Social Media Marketing

6: B2B Lead Generation Blogs: Top 25 Lead Generation Companies of 2021

Published By: Yash Chawlani

The biggest takeaway from this highly detailed and informative blog post is that if you choose a lead generation agency, you might also need lead generation software and have both work for you. This blog gives a good idea about the companies that will help you in your lead generation process.

7: B2B Lead Generation – 11 Tips and Strategies for 2021

By: Marcus Svensson

According to this blog, using a combination of inbound and outbound is the most effective way to establish the pipeline. Although outbound is a quick way of connecting with leads, the inbound can establish credibility. It ultimately results in more qualified leads. Here are the best lead generation strategies in B2B marketing, as per Marcus Svensson.

1. Content Marketing

2. Social Media Marketing

3. PPC – Pay-Per-Click

4. Get More Social Shares

5. Turning “Out of Stock” Into an Opportunity

6. Use the Godfather-Strategy to Build Your Email List

7. Using FOMO to Increase Your Conversion Rate

8. Use Intent Popups or Slide-in Opt-ins on Key Pages

9. Asking Questions to Get a 50% Conversion Rate

10. Gain Trusted Backlinks

11. Get Creative with Cold Emails

8: B2B Lead Generation Blogs: Six Lead Generation Trends to Watch in 2021

By: Dhruv Mehta

The blog covers the following prominent trends in the lead generation process, promises that they will be vital to maintain your competitiveness and drive lead growth.

1. Personalized Outreach with User Data
2. Leverage Live Chat for a Personalized Experience
3. Utilize Voice Search for Local SEO and Lead Generation
4. Integrate Video in Marketing Strategies
5. Leverage User Analytics for Future Campaigns
6. Ensuring Alignment of Marketing and Sales

9: 6 Kick-Ass B2B Lead Generation Strategies For 2021

By: Charu Mitra

The blog highlights the following point:

1. Create Valuable Content & Leverage Chatbot Conversations
2. Promote Your Lead Magnets on LinkedIn
3. Target Top-of-Funnel Keywords With Facebook Retargeting Ads
4. Create a Referral Rewards System and Other Lead Magnets
5. Leverage SEO
6. Conduct an Audit of Your Website To Improve Conversion Rate Optimization

10: B2B Lead Generation Tactics & Examples For 2021

By: SequoiaCX

This very in-depth blog covers more than 25 tips and tricks with examples to increase your B2B lead generation. 

1. Consistently write and publish high-quality blogs for your brand

2. Create ebooks, walkthroughs, and checklists as conversions to generate leads

3. Create “tools” or “calculators” as conversions to generate leads

4. Create and share instructional videos to post on YouTube and your website

5. Create on-demand videos or webinars

6. Create templates that can be easily modified

7. Create audio content that can be shared

8. Craft hyper-niched landing pages

9. Publish and promote your B2B case studies

10. Publish and promote your B2B testimonials

Check for more tips on their website. 

11: The 5 Best B2B Lead Generation Strategies You Need to Explore in 2021 (with Case Studies) 

By: Najam Ahmed 

According to the blog the Top 5 B2B Lead Generation Strategies are:

1. Email Marketing
2. Content Marketing
3. Pay-per-Click
4. Social Media Marketing
5. Intent-based Pop-ups

12: B2B Lead Generation Blogs: 75 B2B Lead Generation Ideas and Tips

By: Jayson DeMers

Not only does this blog cover valuable tips on how a business can use B2B marketing, but it also offers in-depth content and traffic-based B2B Lead Generation Ideas. Some of them are:

1. What Is B2B Lead Generation?
2. Content and traffic-based B2B Lead Generation Ideas
3. Maintain an amazing onsite blog.
4. Optimize for search engines (SEO).
5. Offer premium blog posts.
6. Conduct, publish and offer original research.
7. Sell or offer an eBook.
8. Host a webinar.
9. Take signups for an online course.
10. Host a podcast.

13: How to generate leads for your business

By: Eamonn Curley

Generating leads can be one of the most arduous duties of any business. One needs good stats and facts about their market, target audience, and the right tools to have the best outcome. This post by Eamonn Curley can be helpful in this regard. The following main points are covered in the blog:

1. What is lead generation? 
2. What are the different lead generation channels? 
3. Factors to consider for lead generation
4. How to generate leads: 9 different strategies you can use

14: B2B Lead Generation Blogs: B2B Lead Generation Strategies You Should Know for 2021

Technology has no limits, and it never stops evolving. To keep up with this advancement, any business needs to stay up to date with the latest B2B lead generation strategies. The newest blog focusing on the modern-day world covers the following 13 aspects:

1. Curate ever-green yet quality content
2. Be strategic about gating content
3. Exchange content for the email address or personal information
4. Personalize your content
5. Build communities and personalize your social space
6. Optimize your call-to-action and landing pages
7. Trace the actions of visitors on your website
8. Convince your customers for honest online reviews
9. Be present online
10. Pump up your video marketing game
11. Embrace social media automation
12. Mobile optimization
13. Use market automation tools

15: Lead Generation Strategies: A Guide for Businesses and Agencies

By: Victoria Liaonenka

If you are a business owner or running an agency, this blog will be one of the best resources emphasizing Lead Generation Strategies for Marketing. As per Victoria, you can use the following tools to up your B2B game:

1. Social Media Ads
2. Pay-Per-Click (PPC)
3. Local Media Ads and Listings
4. SEO
5. Listings in Agency Directories
6. Marketing Contract Aggregators
7. Influencers
8. Referrals
9. Webinars 
10. Video marketing, etc

With 2022 approaching, B2B Lead Generation market trends are ready to take the industry by storm as more than half of the companies are expected to generate more revenue than last year. 

If you enjoyed this post about Local SEO for small business, you’ll find these articles useful:

• Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide
• How to plan an effective video marketing campaign guide
• 10 B2B Lead Generation Tools and Software
• B2B Growth Hacking – Tips and Tricks for More Growth
• Website Visitor Identification Software

Image: Computer vector created by stories – www.freepik.com; Business vector created by vectorjuice – www.freepik.com Photo by Matthew Guay on Unsplash.

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