Conversion Rate Optimization Tools: 10 Software Which Improve Your Website’s Conversion Rate
Keeping high conversions has been a great struggle for many businesses. There are many aspects influencing conversion rates, so it’s important to use the right conversion rate optimization tools to increase the efficiency of your optimization efforts.
Turning visitors into customers and views into leads is what every marketing team strives for, but without the right conversion rate optimization tools, it all can seem like a mammoth task.
In this article, we have collected the 10 best CRO tools, which can help you optimize conversions and increase the sales made on your website. CRO tools help you identify why visitors might not be converting into leads or customers, help you identify changes that will increase conversions, and help test changes before implementing them.
What is a conversion rate?
A conversion rate records the percentage of users who have ‘converted’ in other words completed a desired action, like clicking on an advertisement. This rate is calculated by taking the total number of users who ‘converted’ and dividing that by the total number of users who visited a site, listed through an advertisement, etc. Basically the higher your conversion rate is, the more effective is your content.
A conversion can refer to various actions a user takes, such as opening an email you sent, filling out a form on your website, signing up for a giveaway, and even buying a product.
While purchasing a product or service is a great conversion, the other actions are also very valued since they bring a user one step closer to becoming a customer. As a user fills out a form or signs up for a giveaway they provide personal information, which is then used to target them more effectively.
Main advantages of using tools for conversion rate optimization
Conversion rate optimization is a win-win situation, the customers have a great experience which makes them happy, and you in return get more ‘converts’ which makes you happy. Nonetheless, let’s take a closer look at the main advantages of conversion rate optimization (CRO):
Understand your customers better
A truly successful business is a truly passionate one, one that’s obsessed with catering to its customers and finding solutions to their needs. With an effective CRO tool, you’ll be able to fully understand every aspect of your customer’s journey, product/service experience, and more.
Decrease acquisition costs
If you are investing big money to increase the traffic on your site, conversion rate optimization will make every penny worth it, it will help maximize value from the invested money. The more you tailor your user’s experience the less it will cost your organization to gain new customers.
Leverage current website traffic
Many have a false thought of driving fresh traffic to their site for new conversions, however, with the right CRO tools you can focus on optimizing your website for your current users and making the most of your existing marketing and campaigns. Fundamentally, rather than attracting first-time users, strive to hold onto returning visitors.
Increase the current customer lifetime value
Thanks to CRO tools you can identify which customer journeys are profitable and which you need to work on. CRO analytics tools help their users identify the most loyal customers, with a list of these customers you can target them with individual messages to keep their customer journey positive and fueled.
Make your website experience more functional
During a conversion rate optimization audit, you’ll be able to identify areas where users are getting stuck or confused, which could be fixing navigation buttons or instructions on how to fill out a form. By just fixing these misunderstood functions and website bugs, you’ll notice how your customer experience and conversion rate improve.
10 best conversion rate optimization tools
In the list below we tried to gather the best conversion rate tools, everything from testing tools, web analytic tools, and customer journey mapping tools, etc. Here are some of the best CRO tools for testing new changes.
HelloBar is a WordPress plugin that allows you to create popups and alert bars that turn traffic into customers. Thanks to the plugin you can significantly minimize making assumptions and have higher chances of converting call-to-actions, basing your decisions on effective A/B testing and precise visual data.
Two amazing qualities of HelloBar are its customizability and compatibility. That being it’s super easy to integrate the plugin with other websites since it has such a straightforward interface. If we talk about customizability, there are various ways you can edit your touch onto the design and see it convert like crazy.
Wondering how to create a powerful landing page that generates new high levels of leads and helps you improve your conversion rates? Instapage is probably the number one solution for you, with its extremely easy-to-use page builder, you’ll have professional and conversion-friendly pages within minutes.
Once you have created the perfect pages, integrate other InstaPage CRO features, such as the analysis tool and the heat mapping tool to optimize pages based on client behavior and needs. The best part is that you don’t need advanced coding skills to get the best outcomes.
ConvertBox is a CRO tool that’s ideal for creating highly targeted opt-in forms and running split-tests to boost conversions fast. The plugin’s main aim is to offer a personalized experience to clients and traffic, the intelligent targeting features allow you to personalize messages based on a number of factors, plus you get various custom fields and layouts.
ConvertBox’s smart system collects and analyzes multiple variables which you then receive in a type of report helping you accurately target specific customer segments. Most importantly, you can track this all in real-time, meaning fixing changes on the go is possible.
Looking to increase your newsletter signups, content engagement, and product sales? Check out OptinMonster, a lead-generation tool with just the right features, the plugin is compatible with several platforms, plus you get regular updates with cool features added.
You can change the appearance of your lead generation assets within minutes, OptinMonster offers several features to do so and has a vast library of customizable templates for opt-ins and popups.
Google Analytics is probably the most well-known and popular web analytics tool out there, and most importantly free to use. As a Google tool, it seamlessly integrates with other Google tools like Ads, Studio, Analytics, etc, when comprehensively interrogated you can receive the perfect map website performance.
A great thing about Google Analytics is automatic data collection, with automatic website reports you get to focus on answering questions as to why or why don’t pages convert, and you can uncover audiences’ behavior and useful insights.
Another powerful conversion optimization tool for agencies and ecommerce stores, CrazyEgg implements mouse-tracking tech to map customer interactions with your website. Thanks to their technologies you get visual data of where your traffic comes from, what parts of a page get the most clicks, and what parts need to be addressed.
If insights are not enough for you, Crazy Egg visitor sessions are all recorded, from start to finish, with every click and every move. For an in-depth analysis, you can watch these sessions and see exactly how visitors interact with pages.
If you have been searching for the perfect platform to conduct surveys, SurveyMonkey is the go-to. With over 200 survey templates and 13 question types, accessible tools, and customizable elements, the platform has impressive data-reporting visuals.
SurveyMonkey tool’s easy interface, robust data analytic capabilities, and survey setup and customizability are hard to match.
UsabilityHub is a research platform designed to help businesses with their landing pages and to make sure they are fully optimized for conversions when it comes to design. The creators of UsabilityHub developed custom surveys based on defined logic conditions, which provide a clear idea of what users like and what they don’t.
You can use the tools provided to tweak everything about your site, starting from the visual elements to the copy. Overall, the relatively inexpensive costs you pay for UsabilityHub get you a high-speed, powerful conversion optimization platform.
This list wouldn’t be complete without our own software: LeadRebel! If you have at least some basic experience in online marketing, then you know that conversion rate of any given website is in a low single digit range. If 3% of your traffic converts into some kind of leads or purchases, it is already a good rate. For vast majority of websites, traffic conversion rate is lower.
LeadRebel can easily fix this problem by recognizing up to 30% of your website visitors companies, showing you detailed information about companies, which visited your website and thus generating warm leads “to go”. That would give you an opportunity to convert 10 times more of your website visitors, then by “traditional” inbound methods.
Optimizely’s Intelligence Cloud is built for enterprises, it offers flexibility and control over large business needs, and provides first-class digital optimization tools that will accelerate your revenue.
Optimizely is primarily designed for high-traffic websites but is known to work both on low-traffic sites as well. With innovative split and multi-page capabilities, you can run experiments on the same page simultaneously, saving you time and effort.
Conversion Rate Optimization Tools: Conclusion
Turn your lead generation efforts into big conversions, all you’ll need for that is the right conversion rate optimization tools. Every successful CRO starts with the right tools. If you choose from the listed 10 best conversion rate tools, you can be sure of success, however, remember to choose wisely depending on your website’s main needs and issues.
Image source: https://www.flickr.com/photos/91261194@N06/49723528776