25 Sources of More Traffic – Top Strategies to Increase Your Web Traffic
We already touched on the importance of web traffic in the sales funnel article. Web traffic is just as important to the successful use of LeadRebel. Experience has shown that good results can only be obtained from 50 visitors per day. Unfortunately, not everyone can boast about that amount of traffic. On the other hand, there are customers who can see thousands of visitors a day on their website. Still, more is always possible. So why should you forgo more traffic?
In this article, we’ve highlighted 25 ways to increase traffic that can easily be implemented into your workflow to increase traffic and generate more leads and sales. As is so often the case: if you do everything, you end up doing nothing. Each of these methods requires expertise and time. Patience is therefore very important for success in the long term.
25 sources for more traffic:
- More traffic through search engine optimization
- Increase traffic through content marketing
- More traffic through Google Ads
- Increase traffic with Bing Ads
- More traffic through social media ads
- Social media as a traffic source
- LinkedIn as a traffic source
- Increase traffic with guest articles
- Affiliate marketing / partner programs as a traffic source
- Display advertising for more traffic
- Increase traffic with newsletters
- Increase traffic with the help of newsletter sponsorship
- More traffic from forum and blog comments
- More traffic through social media groups
- More traffic via Quora, Gutefrage and Co.
- Email marketing as a traffic source
- Directories as a traffic source
- Small search engines
- Link exchange as a traffic source
- Partnering with other websites/companies
- More traffic through technical measures on the website
- More traffic through a variety of optimized landing pages
- YouTube and other video platforms for more traffic
- Increase traffic with offline measures
- More traffic from listing articles (like this one)
1. Increase traffic through search engine optimization
One of the most important sources of traffic is search engine optimization. As already mentioned, patience is required before more traffic is recorded. This is because the first results of search engine optimization only become visible after a few months with the usual metrics. These are Google Analytics and Google Search Console. However, this should be preceded by extensive keyword research in order to increase traffic. Many make the mistake of not using a keyword map that allows focus keywords to be sorted by URL, avoiding cannibalization and redundancies, for example. Nothing is as fatal as duplicate content.
2. Increase traffic through content marketing
Content is king. That’s what they say in the marketing world. However, if you want to generate more traffic, you should remember to provide your readers with a benefit or added value. This is the only way to create trust and ultimately lead to readers becoming customers. The more relevant content you produce regularly, the more likely you are to increase traffic. Content marketing is a particularly good source of traffic when current content is published on a time-controlled basis. Keeping an overview is the key to more traffic. It is therefore crucial to keep and maintain an editorial calendar.
3. More traffic through Google Ads
The paid ads that appear in positions 1-4 in Google search come under the term SEA (Search Engine Advertisement). This traffic source offers the possibility to increase traffic over a certain period with Google Ads campaigns. The catch is the high click price that you must accept if you want to appear above or below the normal Google search. Of course, this leads to more traffic relatively quickly if you have the right keywords in the campaign, but you should also switch off the campaign if previous experience shows that a weak month is announced. This is often the case at Christmas time.
4. Increase traffic through Bing Ads
Another underestimated source of more traffic is Bing Ads. Bing has a similar method to Google. Here it is called Microsoft Advertising. You can set up campaign analysis to understand whether more traffic was generated by the Bing Ads or not. Particularly noteworthy is the time zone function, which can incur considerable costs if it is not used to generate more traffic. It makes no sense to reach the target group at the wrong time with the ad. So, it is important for more traffic to reach the target group at the right time.
5. More traffic through social media ads
To generate more traffic with the help of social media ads, you should know beforehand how the individual channels work and what criteria must be observed. In general, the goal is to use ads to raise awareness of the company and thus increase traffic. However, the click prices for advertising on common social networks such as Facebook, Instagram, and Twitter, and especially on LinkedIn, have increased enormously. Regarding LinkedIn, we go into point 7 separately, and describe how this can generate more traffic.
6. Social media as a source of traffic
As already mentioned, the click prices on common social media channels are extremely high, so you must pay in advance until the investment in ads amortizes, and more traffic can be generated. But there is another way—organically. It is not only important to consider the individual requirements of the respective networks, but also those of your target group or buyer persona. What is the buyer persona looking for? Which networks does the buyer persona reach best? Which content is relevant for the buyer persona? Important points to look out for with any network are: the tonality of the posts, the timing, the format of the content, the frequency, and the length of the posts. This offers another opportunity to increase traffic and thus generate more leads and sales.
7. LinkedIn as a traffic source
Especially in the B2B sector, LinkedIn should be one of the first points of contact for more traffic. So-called business targeting options make it possible to address certain job titles up to ABM (Account Based Marketing). This targeting increases the quality of your traffic. LinkedIn also offers three different types of ads: sponsored content, InMail, and text ads. Video content is new and drives more traffic. These ad formats are a predefined traffic source, especially for brand building and for conveying your own brand history and time on the market. A free company page on LinkedIn increases your awareness and strengthens your brand, so that more traffic is generated.
8. Increase traffic through guest articles
Guest articles offer another alternative to increase traffic. There are basically two variants. Either you write guest articles and publish them on relevant sites for more traffic, or you place guest articles from third parties on your company blog and generate more traffic with high-quality content. With the first variant, high-quality content can give you a traffic boost. Especially when the site operators ensure that your guest article gets plenty of traffic. With the latter alternative, however, the backlinks in the articles are at the expense of the link juice. Both variants offer an interesting source of traffic and should not be ignored. A balance is important here.
9. Affiliate marketing / partner programs as a traffic source
With affiliate marketing, it depends on the offer you want to promote. Therefore, there is no general solution for more traffic. The principle of affiliate marketing is quite simple: a product is recommended to a customer, which he then buys. The seller then gives part of the revenue in the form of a commission. This can often be monitored via a specific platform. However, many providers also have their own partner program and tracking tools. Relevant products or services for the target group can increase the quality of your posts and increase traffic. Because the higher you climb in the ranking, the more likely there is traffic.
10. Display advertising for more traffic
The general difference to SEA lies in the intention of the user. Users who use search networks do so with a specific purpose. Users who see the Display Network, on the other hand, have no intention. So, it can be said that display advertising creates demand, and search networks are more likely to respond to existing demand. If you want to use display advertising as another traffic source, your goal should not be to sell, but rather to promote brand awareness. Conversely, a strong brand always leads to more traffic.
11. Increase traffic with newsletters
If newsletters are sent out regularly and in high quality to the readers, this promotes contact. Not only that, but also the page visits are increasing rapidly and are quickly recognizable in the analytics metrics. Still, newsletters must also be well thought out and planned well so that they also generate more traffic. In the best case, they should be coordinated with the posts in your own blog and highlight current topics that may interest the readers. With up-to-date content, for example from your own company, you always ensure that information is exchanged. You will be remembered by existing customers and arouse the interest of potential customers. Here, too, the address is important, and you should always segment according to interest to be able to generate more traffic.
12. Increase traffic with the help of newsletter sponsorship
If you are now well positioned with your newsletter, and have a certain reach and subscriptions, sponsorship can be another alternative for more traffic. However, you should rely on sponsors with whom you have or can create synergies. Because the perception and trust of the readers also depends on which sponsors you advertise with, for example via co-branding. If the right sponsor is placed in the newsletter, this leads to a positive reaction from the reader and will increase traffic in the long term.
13. More traffic from forum and blog comments
In the age of social media, forums and blogs don’t get the recognition they deserve because they are supposedly outdated. First, it is important to choose the right forums. That means forums that are relevant to your target audience. Then you must be really active and create a regular presence in the forums through posts or productive answers. The same applies to blog comments. This is another point of contact with your readers and potential customers. When you reply to the comments below your blog posts, you are engaging with a potential customer. In doing this, you can ensure more traffic from returning customers or even from recommendations.
14. More traffic via social media groups
Group marketing is still a good source of traffic today. Especially on Facebook where you can present yourself as an expert and thus generate customers. However, there is also a danger here. You should be clear beforehand about who you want to generate as a fan and who you do not. If you are prepared for a shitstorm, they can be nipped in the bud with a certain amount of expertise. Negative experiences can thus be converted into positive ones with a degree of sensitivity. This is how you generate trust and, conversely, more traffic.
15. More traffic via Quora, Gutefrage and Co.
Similar to what is explained in point 13, platforms and forums such as Quora or Gutefrage.net can generate more traffic, provided you position yourself on relevant topics and reach the target group. Here, too, it is important to be present regularly and to publish interesting content and leave high-quality comments. In order to increase traffic, it is crucial not only to use these platforms, but also to use these channels regularly and to make meaningful contributions. The readers must be able to take away added value from your contributions.
16. Email Marketing as a Traffic Source
Generating more traffic through email marketing isn’t organic to begin with. However, it is possible to get organic traffic using this method. Consider a double opt-in procedure to be on the safe side. Incentives are a hit among traffic sources. For example, readers can download PDFs in exchange for subscribing to the newsletter. Initially, it is important to analyze the strengths and weaknesses of your previous email marketing campaigns to verify the traffic source. You can then make optimizations and check what increases your traffic and what doesn’t.
17. Directories as a traffic source
Directories are real traffic magnets. These often have monthly visitor numbers of over 1 million. By being placed in these directories, you can increase traffic quickly and easily. It is important that you appear in a relevant directory. Beyond the actual listing, partnering with a directory can get the maximum amount of traffic. If you work in the B2B sector and offer a service that can add value to an array of companies, directories are a good source of traffic.
18. Small search engines for traffic increase
Just because Google has been the market leader for 20 years doesn’t mean that it is the only source you can use to increase your traffic. There are countless search engines that you can use to get more traffic. Don’t be afraid to use DuckDuckGo or even Ecosia. In the case of Ecosia, you are also doing the environment a favor.
19. Link exchange as a traffic source
In link exchange, two companies or websites link to each other and influence each other positively. You should make sure that the page you link to is relevant to the topic, otherwise it will be difficult to generate more traffic. In addition, link exchange is a free advertising opportunity for both sides—so, a win-win. In off-page SEO, these links are used to climb the ranking, and thus increase traffic.
20. Affiliates with other websites/companies
A widespread method for more traffic is partnerships. In pairs you are always stronger and better able to support each other. To increase traffic, both companies should also be compatible and able to benefit from each other. There can be discounts or commissions for the mutual brokerage of services or products. In addition to traffic, the partnership itself can also be advertised. For well-known companies, the radiance of the brand can increase the trust of potential customers and increase traffic. List your partners on your website.
21. More traffic through technical measures on the website
Basically, if Google can’t find your website, there won’t be any traffic. The same applies to technical errors that your website may have. For example, optimizing the 404 pages or using 301 redirects can increase your traffic. Fast loading times can decide how long visitors stay on the site, and ultimately whether it is a sale or no sale. The Google Search Console should be integrated and used regularly. Your entire website should be responsive. This means that the content is also displayed attractively on mobile devices, such as smartphones or tablets. These optimizations are not done in one go. It’s an iterative process that consistently leads to more traffic.
22. More traffic through a variety of optimized landing pages
Here, too, it is important to optimize until you achieve the desired result. It is important for landing pages that they are not overloaded and only contain what you are aiming for. You should use pictures and have a clear call-to-action that leads to your sales route. To generate more traffic, it is advisable to set up A/B tests and compare them. Which landing page drives more traffic? These questions can be answered relatively quickly after a short analysis and increase traffic.
23. YouTube and other video platforms for more traffic
Use the advertising opportunities on YouTube. This includes the display ads in search results and video ads. In both cases, you should make sure that your ad is addressing the right target group. There is great potential to generate more traffic here, simply because YouTube is the second largest search engine in Germany after Google.
24. Increase traffic with offline measures
We have already touched on online advertising under point 10. You can also increase your traffic in a different way, offline. For example, through guest lectures at marketing events or through trade fair stands. After you have given a lecture, the audience can further be persuaded online and thus become customers, or even enter their e-mail address in a list on site. Even if the trade fair business has not been active in recent years, this will change again in the future as soon as normality returns. This gives you another source of traffic.
25. Get more traffic from listing articles (like this one)
Listing articles work… That’s why this type of article has long been misused for SEO purposes, along the lines of 10 craziest selfies, 15 most expensive divorces, etc. (preferably full of banner ads). No one has ever died from clickbait titles, but don’t overdo it. Ultimately, you also want to convert your traffic and provide value to your visitors/readers, not simply attract clicks to your website.
How to increase traffic: summary
There are many ways to increase traffic to your website. But don’t squander your time and resources in all possible directions. Pick multiple methods that best complement each other (e.g., content marketing and SEO) and give them your full attention. If you combine the successes in this area with LeadRebel, you are unbeatable!