Lead Generation for B2B Shops
Lead generation for B2B shops that is successful, is often the results of trial and error. It’s possible that what works for one set of leads won’t work for another. In this case, you perform a lot of A/B testing on the email drip campaigns you send out and the landing pages your designers work on. It is only one part of the process to learn how to get B2B sales leads. The primary objective is to come up with the strategy that works best with these leads for business development.
Most marketers say that generating traffic and leads is their biggest challenge. Hence, you’ll need a strong lead generation process if you want to increase sales. Marketers and sales representatives can follow a proven framework based on processes.
In order to increase conversions, marketers are implementing different strategies to generate B2B leads. To find out what works, you will need a bit of experimentation. But if you are not sure about where to begin, the best tip is that your target audience’s preferences will determine the methods you use so keep a close check on these. In order to generate good leads, it’s important to figure out which B2B lead generation strategies are best for your specific business needs.
Lead Generation for B2B Shops
Before jumping to the techniques, let’s shed some light on B2B lead generation.
To generate B2B leads, the first step is finding the contact information of potential customers. Cold outreach, social media, or responses to inquiries are used by reps to contact leads with a list of high-quality leads.
Reps measure the likelihood of leads buying when they interact with them. Their goal is to gauge where leads are in the buying process so that they can find a way to persuade them.
As a result of a series of meetings with multiple vendors, the prospect finally picks you as the vendor to work with. Now the customer success department takes on the matter and begins onboarding.
Lead Generation Techniques
In order to help you generate B2B leads, we have compiled a list of techniques that can help you convert prospects into leads and those leads will eventually turn into valuable assets.
1. A/B Tests on Key Pages
Tracking where visitors’ eyes landed first on a website while browsing can help you make big decisions – whether it’s a headline, CTA, an incentive such as a free trial, etc. The company uses a heat map tool to determine which was the element that made a visitor stay on the website for a longer period and act. As a result of the findings, you can be confident that tweaking their homepage would lead to more B2B sales leads. Experimenting with the new background image, the search bar, or a different font can lead to a huge spike in conversions. Not only does this work while working on a website, but you can do this for your web copy, ads, email campaigns, and CTAs.
2. Lead Generation for B2B Shops: Automated Email Marketing
In today’s drastically evolving digital world, no one can send emails to hundreds of prospects on daily basis. It is unlikely that you have the time to sit around sending out emails every day as a B2B marketer. Also, this is not something you should have to do especially when there are so many automation tools. You can generate traffic for your business with little effort by using email marketing automation. Once you get familiar with the tool, it only takes you or your team a short amount of time to set up segments, write emails, and determine when they should be sent. Subscribers to your newsletter, for example, will participate in lead nurturing campaigns. When a returning customer abandons his cart, he may receive an e-mail with a discount code. Find some pro tips about email marketing in this article.
3. Case Studies and Testimonials
Most online buyers rely on the views and testimonials of previous users of particular products and services. Specifically talking about B2B buyers, who are highly analytical, risk-averse, and often need the approval of multiple ROI-minded decision-makers before making a purchase. Those who are interested in your product or service are basically on the verge of buying it. All they need is a bit of reassurance. Are there any strategies you can use to convince them to convert? Providing evidence of your product’s benefits is one way to demonstrate the value of your product. The use of case studies is a great way to demonstrate the value of your products and services. Take advantage of your website’s case studies by sharing them on multiple social media platforms. Make your credibility skyrocket by blatantly promoting them.
4. Interactive Social Media
One of the best ways to learn about your prospects is to see which platforms they are most active on. Coming up with the appropriate strategy based on their preferences can be an effective process. You can use this knowledge to create highly targeted social advertising campaigns. Segment your target personas so you can create a message or offer that resonates with them. Asking customers to share their experience with your product/service as a review, and keeping your social media platform fun and interactive using polls and quizzes improves the lead generation process in B2B industries.
To learn more about how social networks can be used for lead generation for B2B shops, read this articles: B2B Leads: Successful Lead Generation on LinkedIn, B2B Lead Generation on Facebook, How does it work? B2B Lead Generation on Instagram
5. Content Optimization
The smart google algorithm considers multiple factors before deciding at which spot to put your website in the google search. All types of digital content are picked up by Google and other search engines as well, including press releases, blog posts, guest articles, images, other graphics, motion pictures, and infographics. Optimize your content form with relevant keywords to ensure your target audience can find it for ranking purposes. Optimize your content for long-tail keywords – the ones with more than three words can help you achieve extremely high B2B purchase intent and therefore increase sales with minimal SEO effort.
6. Know Your Audience
Every business requires comprehensive market research to generate leads. To formulate a strategy that works for your target audience, you must first determine who you are trying to reach. When your audience needs information on a matter that you specialize in, they should turn to you instead of your competitors. It is possible to establish yourself as an industry leader and advisor by providing market research reports. The research provides crucial data on the demographics and other factors about your audience as well. You can optimize your content for mobile and desktop users based on these findings.
7. Webinars and Online Events
The post-COVID world is a completely different place for B2B lead generation. The trends have changed hence, having a webinar is a fantastic way for your brand to showcase its expertise. Hire experts or pick someone from your team to deliver educational content that is engaging and entertaining as well. That can help attract more people to attend. The more interesting and engaging the session, the more conversion you will experience at the end of it. Even if they don’t convert, you can use the information to nurture them. Webinars are typically pre-recorded and shareable after production. Don’t limit yourself to just sharing information. Be creative and turn it into a Q&A session, expert interview, or product demo.
8. Lead Generation for B2B Shops: Infographics and Visuals
A page loaded with written content will fail to attract more audiences. They might not even read it till the end, therefore, content that is visually appealing performs exceptionally well. Original infographics have been cited as the best-performing visual content by over 40% of marketers in B2B. A common misconception is that you need to come up with a new copy each time, but the reality is that repurposing content has proved equally effective. Turn your blog paragraph into a video, social media posts can become an image text for the website and so much more. Use infographics to present survey results, steps in a process, or other useful or educational information. This effort may even lead to getting backlinks from blog posts that feature your site.
9. Ask for Referrals
Leading brands are asking their customers for referrals these days. The B2B lead generation industry is aware of the fact that word of mouth is the best form of promotion and nothing can beat that. Offering some kind of incentive for referring a friend motivates people to take part in that. For example, in exchange for three referrals, recipients could receive a free month off their next subscription. There is a good chance that they’ll know someone who would make a great prospect for your business. Asking customers to refer to their friends is especially beneficial for website development and Shopify marketing.
10. Affiliate Marketing
Paring up with industry leaders who have a stronghold in the market can help you make a buzz. Affiliate marketing can prove to be the best link-building strategy for your B2B lead generation. Working with influencers is another way to generate views, engagement, and followers. In order to achieve this, they produce content that attracts their audience. Providing tips, tutorials, and product unboxings are examples of this in the B2C industry. Through a partnership with them, you will be able to reap the benefits of their hard work.
In conclusion, prospects are likely to convert more readily when brands craft personalized gifts for them. Strategize your B2B lead generation plan based on the above-mentioned pointers. You must, however, remember that overthinking and over-optimizing your lead generation doesn’t drive results. Make sure you work with your teammates to come up with some strategies and tactics that could work, and then put them into action.
Lead Generation for B2B Shops – Summary
We have outlined 10 suggestions for more B2B leads for your shop or website. You can use one or several this techniques in combination with LeadRebel in order to achieve maximal results. Whichever combination of mentioned techniques you are going to select, you will be in need of optimizing your funnel’s conversion rates. And what is the best tool to do that? Right! Go to LeadRebel-signup. See you on the other side 😉
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