10 B2B Lead Generation Tools and Software
Setting up an effective lead generation pipeline is a challenge. But once you do, you will be able to scale faster and sell in a more targeted way. With these ten B2B lead generation tools, you will be well-equipped for 2021.
Lead Generation Software: 2021 Edition
Make best out of LinkedIn with: LinkedIn Sales Navigator
If you are a LinkedIn power user, it may be beneficial to invest in LinkedIn Sales Navigator.
Prices start at €49.58/month. You can test the Sales Navigator free of charge for 7 days. There are three paid versions; an app is also available.
LinkedIn developed this utility for sales and customer relations professionals to utilize the business network in a targeted manner throughout the various stages of the sales cycle:
- Pinpoints leads using 20 search criteria
- Shows all updates and profile changes as soon as you follow a lead
- Automatically receive lead recommendations and see who has viewed your profile
- Contact the lead directly via private messages
- Save leads directly into your CRM from LinkedIn
Lead generation software: Pipedrive
Over 95,000 companies of all sizes use Pipedrive, a user-friendly and effective CRM software for lead generation.
Various Pipedrive plans are available. You can test the free version for 14 days. Paid versions are available starting at $12.50/month for the Essential package, $24.90/month for the Advanced package, and $49.90/month for the Professional package. The lead booster option costs $39/month and can be added to any package.
The CRM automates all lead interactions. You can retrieve new contacts directly from the data of newly launched marketing campaigns. Tracking and follow-up can also be automated to increase the chance of making a sale.
The user-friendly dashboard displays all lead data in one place. Pipedrive further supports the user in choosing the right time to make contact. The new Lead Booster is an additional feature that automatically generates more leads based on algorithms.
B2B lead generation with: LeadRebel
LeadRebel is a lead generation tool designed specifically for global B2B companies. It analyzes your web traffic and supports the sales team by keeping them fed with a steady flow of “warm” leads.
Pricing: 14 days for a free trial, after that €29 per month.
With LeadRebel tracking, you can:
- See which company visited your website and what actions were performed on the pages
- For each visitor, you can see the following information: company name, address, telephone number, email, company description, the company category and size, list of employees
- Work out a selective strategy to contact the visitor
- Search for employees in a company
- Provide your sales team with warm leads and prospects
The employee data shown on LeadRebel also come from open sources and can easily be found by searching the Internet. It can be integrated with various other programs.
Software for sales and marketing intelligence: Echobot TARGET
Echobot is one of the leading providers of cloud software for sales and marketing intelligence in German-speaking countries. Small, medium, and large companies use the tool.
You can try Echobot for free. The provider offers a flat rate for €299 per month.
The program lets you query data from over 12 million companies. You can filter them according to your personal criteria and thus focus on the right companies. Also, paying subscribers appreciate the latest news feature, e.g., displaying a change of manager in the respective company in a kind of newsfeed. Buy signals within the program indicate the companies’ demands, and the lead alert informs about new sales opportunities.
Lead generation software: SALESmanago
Salesmanago is a marketing automation and lead generation sowftare for small, medium, and large enterprises in the e-commerce, B2C, and B2B sectors. This cross-channel tool helps create effective B2C and B2B campaigns.
You can start with the free version. Likewise, you can use the free trial version to test the features of the paid version, which costs $55.78/month.
The tool is regarded as a complex email automation tool for email marketing, live chat, and mobile marketing. The company, based in Poland, claims it offers “360° customer view, omnichannel communication, and artificial intelligence.”
- Monitoring website visitors
- RFM analysis and automation: segmentation and creation of automated actions based on the lead’s behavior
- Mobile Marketing Automation: Monitor user behavior within the app
- Algorithms to optimize the display of recommended products based on user behavior
- Content optimization: A/B/X testing of contact forms, landing pages, product recommendations
Lead generation tool: Marketo Marketing Automatisation
Marketo is one of the world’s largest providers of marketing automation software. The program’s objective is to set up and use each step of the buyer’s journey best possible. The tool promotes and facilitates engagement.
The price point is about $900 per month, one of the most expensive options on the market of B2B lead generation suites. An app is available, too.
Marketo is a comprehensive solution that includes lead scoring, lead management, email marketing, and marketing analytics. You can scale and customize Marketo to meet your business needs by selecting the individual functions that your company needs at its given stage. In terms of B2B lead generation, it is considered one of the best end-to-end solutions in the world.
Lead generation software: Intercom
Intercom is a real-time conversation tool for businesses large and small. It increases the conversation rate on the company website using direct messages, chats, and chatbots.
No free version is available, but a 14-day trial version with all functions is. The price for the full version is $39/month for small businesses; larger companies pay $499/month.
Thanks to Intercom, you communicate directly with leads on the website. You can create rules for when and where to present messages to visitors. For example, if a prospect spends more than 60 seconds on your pricing page or views the page a second time, a live chat window appears suggesting appropriate packages to the prospect.
Intercom is a multifaceted product that can collect and analyze product feedback, manage objections, and collect leads.
Improve your website’s conversions with: Hotjar
Hotjar is an analytics software that eliminates all guesswork about your visitors’ behavior using pinpoint tracking. The software is suitable for startups and SMEs, digital marketers, CRO specialists, and web and UX designers.
You can test the software for free. The full version comes at €39.00/month.
By using heat maps, the tool will show you a visualization of all user interactions from different angles. Their main objective is to empower you to make the right changes to your website and landing pages, improving the conversion rate and usability.
Lead generation software: Hunter.io
Hunter.io is the “hound” among the B2B lead generation tools. It is a tool that lets you search and verify email addresses. It is suitable for individuals, SMEs, companies, and teams.
Up to 50 requests per month are free of charge. 500 queries a month are available for $49 for 30 days, and just under $400 a month gets you 30,000 queries and premium features.
Hunter is essentially an online data source. You can use the tool to find the correct email address based on the first name, last name, and website.
After the completed search, the email addresses that you can use for lead generation will be displayed. It is also possible to show all valid email addresses of a company that are publicly available on the web. Thanks to bulk functions, Hunter can also handle multiple emails, company names, and domains simultaneously.
- Chrome extension, which displays names while browsing
- Add-on for Google Sheets
- CRM integration
Lead generation software: Ampry
Ampry labels itself as an on-site engagement platform. This is a lead generation tool for content marketers and e-commerce businesses. Ampry only works if there is already traffic on the website. You can use the free version for 7 days. After that, it costs $39 to $199 per month. If you want to improve the conversion rate of your website, use Ampry. The tool helps design and integrate user-friendly pop-ups and notifications for corporate websites. It aims to make the visitor feel attracted by the perfect message at the right time and thus be more likely to buy. Examples include social proof, discount codes, and testimonials.