There are many use cases for lead software within B2B (business-to-business) companies. Depending on the use case there is a wide range of lead software: Some of them collect and display company data. Other programs automate sales. All software products aim to make sales workflow for B2B companies more effective.
However, with the variety of programs on the market, it is difficult to keep track. That is why we have summarized the most popular lead software categories and present one program per category. This makes it easier for you to find the right tool.
Types of Lead Software: Overview
- Our tip: Website visitor detection and traffic analysis software
- Software for workflow & social media automation
- Software creating lookalike audiences
- Lead software to find records
- Program for simplified sales promotion
The type of lead software you choose depends on your business goals, scope, budget, and the nature of your business. Some programs integrate with your existing CRM (customer relationship management) program, others use their own lead nurturing tools.
Tip: Use the free demo versions or free trials of the tools presented to find out whether the specific lead software meets your needs.
What Does Lead Software Do?
B2B companies used to generate leads with cold calls or classic advertising. Today, lead generation has moved online, as almost all B2B decision makers begin the research process for a new acquisition on the web.
Manually intercepting each one of these interested parties in the right place and addressing them today means unnecessary personnel effort. This is where lead software comes in.
Lead software automates (some or almost all steps) the process of generating leads online. They also prepare information on when and how you can contact a prospective customer.
A comprehensive lead generation tool transforms your website into an information hub. Thanks to the processed data, you can learn how and when to address a lead so that you increase your chances of closing a sale.
Lead Software Categories:
- Website visitor detection using traffic analysis
- Workflow & social media automation
- Create lookalike audiences
- Find and group/categorize records
- Tool for sales promotion and sales prospecting
Lead Software Category 1: Website Visitor Detection Using Traffic Analysis
Featured Lead Software: LeadRebel
LeadRebel is a SaaS (Software as a Service) for B2B lead generation and new customer acquisition. It analyzes your web traffic and supports the sales team: they can easily access processed data within the program, which shows the salesperson information about where the prospect is on the interest scale.
For this purpose, the data on your website is identified, analyzed, and compared with the internal database by LeadRebel. The program then provides usable contact information. In this way, valuable leads are continuously made available to sales.
A large company database and the use of AI (artificial intelligence) algorithms make it possible to identify commercial website visitors. LeadRebel offers an export option for leads.
Thanks to LeadRebel tracking you can:
- See this information for each visitor: company name, address, phone number, email, company description, company category and size, list of employees.
- Develop a targeted strategy for how you want to contact the visitor.
- Use the software in combination with other programs (e.g., CRM).
- Provide your sales team with warm leads and hot prospects.
Price: Available from 29 USD per month.
Who is this program valuable for? For B2B sales teams and marketers from the DACH region.
Lead Software Category 2: Workflow & Social Media Automation
Featured Lead Software: TexAu
TexAu is a growth automation platform that enables businesses to scale faster using the real power of automation and data.
Social media marketing, web design, LinkedIn, SEO, SEA, Google Ads, Facebook—let’s face it: Keeping up with every aspect of online marketing takes a tremendous amount of time and money. How is it possible to quickly find out what really brings satisfying results without using expensive resources?
This is where TexAu comes into play. TexAu saves its user’s time.
With over 120 automations and countless integrations, we aim to make it easier for entrepreneurs to seize business growth opportunities.
With TexAu you can seamlessly extract data from different social media platforms, enrich it, connect it to your favorite CRM, and share it with tools you already use every day.
You can extract information from Facebook groups, interact with Instagram users, group posts by hashtags, and specifically search for email addresses of potential customers. Users also appreciate that the features allow them to interact directly with the competition’s social media followers.
Price: Available from 29 USD per month.
Who is this program valuable for? For B2B companies that want an active social media presence, but do not want to hire a social media agency or an employee.
Category 3: Create Lookalike Audiences
Featured Lead Software: Echobot Target
Echobot Target is currently considered the largest B2B database. The program is designed to help marketers increase sales opportunities and lead generation by identifying the right time to approach customers. Users can use AI to segment the data according to visitor needs. The program allows you to easily create lookalikes.
What are B2B lookalikes?
B2B lookalikes are similar in profile to “hot leads” or the existing “dream company” with high revenue potential.
In this case, B2B lookalikes are generated by AI. The program uses an existing reference list and key attributes of companies (e.g., grouped by prospects, existing customers, or leads) and filters the database for other suitable companies.
High-quality data is therefore the basis for B2B lookalikes. With an ICP (ideal customer profile), you can ensure that the company list fits and churns out the right lookalikes.
Before the software can be used effectively, a user must upload a list to the tool or to the ad managers of LinkedIn and Co. Another option is to create lookalikes based on a Facebook or LinkedIn audience.
Price: Available from 299 USD per month.
Who is this program valuable for? For B2B marketers who do not want to spend time analyzing data themselves, and searching for companies that match the ideal customer.
Lead Software Category 4: Find and Group Records
Featured Lead Software: Ocean.io
Ocean.io is a company from Denmark that not only builds its own database, but also actively includes the CRM of a company. B2B companies can leave the qualification and assignment of inbound leads to Ocean.io’s automated data flow.
The program discovers new customers and finds any company that matches the customer’s profile—whether created in your own CRM or not. CRM data analysis is the underlying technology here. It effectively groups accounts, and generates perfectly segmented, similar audiences.
Price: Available from $54 per month per user.
Who is this program valuable for? For sales and marketing teams who want to target their sales focus.
Category 5: Tool for Sales Promotion and Sales Prospecting
Featured Lead Software: Overloop
Overloop is a sales automation platform that offers users various sales promotion opportunities. The tool makes it possible to find potential customers and contact information. The program also aims to reduce the time you spend on manual data entry.
The lead software Overloop (formerly Prospect.io) covers four areas:
- Build lists:
You can search website domains for all emails issued by the company.
The tool includes a Chrome extension for browsing LinkedIn that directly displays email addresses of potential clients.
- Automate outbound:
Once a list has been created (for example with the add-ons above) you can have Overloop automatically follow up a lead.
- Increase productivity:
For example, manual data entry is no longer necessary due to software integration.
- Analyze and improve campaigns:
The lead software analyzes the effectiveness of email campaigns: opening, click and response rate, bounce rate, and conversion tracking. Thanks to these facts and figures, Overloop makes it possible to answer questions with data.
Price: Available from $79 per month.
Who is this program valuable for? For B2B sales teams of small and medium-sized companies who want to automate sales promotions.
Conclusion: Have You Found the Right Lead Software?
Lead software is valuable if you want to automate parts of your lead generation process. It relieves sales teams by independently performing hard work that previously had to be done manually. The right program is also a big help in identifying, following up, and nurturing existing leads.
Is now the right moment to use lead software? Over time, the use of lead software should cost neither energy nor time, but rather become a tool that accelerates and rationalizes all tasks that arise daily. For it to be worthwhile, the tool should integrate seamlessly into your entire sales process. If your goal is for the lead software to be a relieving factor for your team, then try LeadRebel free of charge for 14 days.