Thanks for having interest in LeadRebel! We want to make sure that our software provides you with maximum value. Using data, which was provided by LeadRebel, and integrating it into your sales and/or marketing activities, is of high importance, since only in this case can you maximize the value provided by our software.

In this guide we are presenting you with four possible ways to integrate LeadRebel into your daily workflow.

Basic Rules on How to Use LeadRebel Data Efficiently

• Keep your dashboard clean:
  • Blacklist irrelevant visitors and visits (icon under the company name on dashboard)
  • Select countries and industries in the filter, which are relevant for your business.
  • Put on the blacklist: companies, countries, industries, subpages, which are irrelevant for you.
  • Think about setting a minimum amount of time on your website as one of the criteria. You can set the filter here: blacklist.
  • Use tags, comments, and favorite functions to keep information transparent to yourself and your team.
• Use information from each visit to recognize what product or service your visitor is interested in. You can find relevant information when you click on a company (visit detail view) or when you click on a video-recording icon.

         Here is a sample video:

• Use this information during your sales and marketing activities. Offer your potential customers the exact product or service they are interested in.

Outbound Sales 

Outbound sales is one of the most widely utilized use cases among our customers. Benefits of using cold calling in combination with LeadRebel:

• You can contact your prospect on the same day of the visit, while the lead is still warm.
• You can get direct feedback from the potential customer regarding your product or service.
• You can easily customize your pitch based on the visitor behavior on the website.
• You can use human touch and your charisma during the call, instead of relying solely on digital communication.

To setup successful outbound sales campaigns based on LeadRebel data, you should consider the following steps:

1. Connect LeadRebel to your CRM. If your CRM isn’t directly connected to LeadRebel yet, consider using Zapier to connect LeadRebel to your CRM via drag & drop, code-free method. If you don’t use any CRMs yet, think about using one. HubSpot is a good CRM with a generous free account.

• If you prefer not to use any CRMs, send LeadRebel data to your sales team using the following methods:
  • Excel export of selected data
  • 
  • PDF export of selected data.
  • Add your sales reps as users in the settings (settings -> other) so that they can directly access your companies’ dashboard.
  • Add your sales reps email addresses to a daily reporting list (settings -> other).
  • Create a tag for each sales rep (settings -> other) and add his/her email address to this tag. You can then use this tag on companies in your dashboard, and send your sales reps these leads using the “send per mail” function.
  • If you have a large sales team, where each sales rep has their own region or countries to cover, you can upload an excel file with emails and relevant zip codes and countries for each sales rep, also under (settings -> other).

• Example of exporting leads from LeadRebel to HubSpot: 

• What to consider when calling to potential customers from LeadRebel:

• Don’t mention that you have seen them on LeadRebel. People don’t like to hear that.
  • Don’t bother with finding the right person who was on the website. Just contact the right department within the company.

• If you already have a sales team, you can add leads from LeadRebel as extra “warmer” additions to your existing lead pipeline. If you don’t have a sales team, consider outsourcing the work to an outbound agency. We have had good experience with TREND Service GmbH (Germany). For this article we gathered 35 telemarketing companies, which can support you and approach your leads.

Email Marketing

Email marketing is another broadly used method of reaching out to leads generated by LeadRebel. The benefits of using email marketing in combination with LeadRebel:

• Easy to integrate and automate.
• Cheap.
• Easy to track results and measure KPIs.

Using Email Marketing in Combination with LeadRebel, Step by Step Instruction

1. Select email marketing software. You might already use one. If not, consider using ActiveCampaign,Sendpulse, Woodpecker or Mailshake (the last two are especially good for cold mailing campaigns).

• Integrate your email platform with LeadRebel. We have some native integrations; for the rest feel free to use Zapier .

• Create a mail list, where the company emails will be exported to.

• Create an automation. For example, you can offer your potential customers a lead magnet (if you don’t know what that is, you can find some information here: https://www.zendesk.de/blog/lead-magnet/ . Based on their response (or non-response) you can automatically follow-up a couple of times or directly send your lead magnet.

• Example of an automation: 

• Track results for your campaign in the dashboard of your email-marketing software.

Direct Mailing

Some large customers are using direct mailing based on LeadRebel data. The benefits of direct mailing:

• Nearly 100% opening rate.
• Higher trustworthiness of the company behind direct mailing (compared to email marketing).
• Less competition.
• Legally the least problematic way of outbound sales and marketing.

How to Use Direct Mailing in Combination with LeadRebel

1. Find a provider that can support you with sending the direct mailings (if you can’t cover this part of the job inhouse). We recommend the following provider in Germany: mailingdruck24.de. There are many more good providers as well.

• Read this article (currently only available in German, but using browser translation should do the trick).

• Analyze, tag, filter, and export the suitable visitors from your website. Every visitor company on LeadRebel has a full address.

• Create mailing templates. You can create several templates for A/B testing or to target different segments. For example, you can create product-based segments. If your company offers, let’s say, 5 products, you can create 5 segments, with one mail draft for each segment.

• Send over the exported excel file with companies and respective addresses, as well as your mail drafts to the mailing provider.

This is it. You can create follow-up sequences using more direct mailing. Or you can follow up by phone, LinkedIn, etc. The choice is yours.

Audience Building

Audience building means creating a list of companies and uploading it to paid ads platforms, like LinkedIn or Google Ads. You can gather your visitor companies over time, select the most relevant ones, and upload them, for example, to LinkedIn. Then you can create ad campaigns specifically for the uploaded companies.

By using this feature on LinkedIn, you can target very narrowly not only specific companies, but even their employees working in specific departments.

Google doesn’t allow this kind of deep targeting, but you can still create a custom audience and compare results to other audiences.

How to Build and Export a Custom Audience Based on LeadRebel

1. First, gather enough companies in your dashboard. Building a LinkedIn audience only makes sense for 300 or more companies. So, don’t rush, let recognized companies pour in, then you are ready to create an audience.

• Integrate LinkedIn API, or export a list of companies for LinkedIn or for Google Ads, such as a CSV file.

• In the case of LinkedIn API integration, you can simply select companies in your dashboard and export them to a new audience.

• To setup and upload data for Google Ads follow this guide, for LinkedIn feel free to check out this video guide.

• Example of export into LinkedIn:

• Once you have exported your website visitors into, f. e. LinkedIn, you can set up a campaign and specifically target the visitors of your website.

• Basically, it works as retargeting, but instead of targeting everyone who was the on the website, regardless of which company or country, you can select the companies you want to target on your own.

Summary

We hope this information helps you to use the data provided by LeadRebel more efficiently. We are going to continuously update this list and add more use cases. Feel free to send us your suggestions: info@leadrebel.io .

The post How to Use Data from LeadRebel for Your Sales and Marketing appeared first on Leadrebel Blog.

Account Based Marketing Guide: Introduction

In our last article about ABM we gave some quick introduction into the topic. Recap: Account-Based Marketing (ABM) is a strategy that has gained significant popularity in recent years, particularly among B2B marketers. It is a targeted marketing approach that focuses on building relationships with a specific set of high-value accounts, instead of targeting a broad audience. In this article we would like to present more in-depth account based marketing guide.

ABM involves creating personalized marketing campaigns for each account, which can include personalized content, targeted ads, and customized outreach. The goal is to engage with key decision-makers and stakeholders within the target accounts, and ultimately drive revenue growth and customer loyalty.

Best Practices for Account Based Marketing

Implementing ABM requires a thoughtful approach and careful consideration of several factors. Here are some best practices to consider when doing ABM:

1. Identify the right accounts – The success of ABM depends on selecting the right accounts to target. Consider factors such as revenue potential, industry, and fit with your company’s offerings.
2. Understand your target accounts – Once you have identified your target accounts, do your research to understand their pain points, challenges, and buying behaviors. This will help you create personalized content and messaging that resonates with them.
3. Align sales and marketing efforts – ABM is most effective when sales and marketing teams work together to engage with target accounts. Ensure that both teams are aligned on goals, messaging, and tactics.
4. Create personalized content – ABM involves creating customized content and messaging for each target account. This can include personalized emails, targeted ads, and customized landing pages.
5. Measure and optimize – Like any marketing strategy, ABM requires measurement and optimization to ensure success. Track metrics such as engagement, conversion rates, and revenue generated, and adjust your approach as needed.

Here are some additional considerations for implementing ABM:

1. Focus on building relationships – ABM is about building long-term relationships with high-value accounts. Focus on providing value, solving their pain points, and building trust.
2. Use multiple channels – ABM requires a multi-channel approach to reach and engage with target accounts. Consider using channels such as email, social media, direct mail, and events.
3. Leverage data and technology – ABM requires a data-driven approach to identify and engage with target accounts. Use data and technology to personalize content and messaging and measure engagement and conversion.
4. Align ABM with overall marketing strategy – ABM should be aligned with your overall marketing strategy and goals. Ensure that your ABM efforts are integrated with other marketing channels and tactics.

Implementing ABM requires careful consideration of several factors, including identifying the right accounts, understanding their pain points, aligning sales and marketing efforts, creating personalized content, measuring and optimizing, and building long-term relationships. By following these best practices and considerations, marketers can implement ABM successfully and achieve their marketing goals.

Use-Cases and Real-Life Examples of Account Based Marketing

Here are some real-life examples of companies successfully implementing Account-Based Marketing (ABM):

1. Adobe – Adobe used ABM to target a specific set of accounts in the financial services industry. They created highly personalized content and campaigns, including interactive microsites and personalized videos, to engage with their target accounts. This approach resulted in a 22% increase in pipeline and a 16% increase in deal size.
2. Terminus – Terminus is a leading ABM software provider that uses its own ABM platform to drive its own marketing efforts. They targeted a select group of high-value accounts in the technology industry, and used personalized ads, targeted emails, and personalized landing pages to engage with them. This resulted in a 200% increase in pipeline and a 33% increase in closed deals.
3. Demandbase – Demandbase is another ABM software provider that successfully implements its own ABM strategies. They targeted a select group of accounts in the B2B technology industry, and used personalized content, targeted ads, and personalized direct mail to engage with them. This resulted in a 40% increase in pipeline and a 70% increase in engagement with target accounts.
4. Cisco – Cisco used ABM to target specific accounts in the telecommunications industry. They created personalized content and campaigns, including targeted emails, ads, and direct mail, to engage with their target accounts. This approach resulted in a 40% increase in engagement with target accounts and a 30% increase in closed deals.
5. Microsoft – Microsoft used ABM to target specific accounts in the healthcare industry. They created personalized content and campaigns, including targeted emails, ads, and direct mail, to engage with their target accounts. This approach resulted in a 90% increase in engagement with target accounts and a 60% increase in closed deals.

These examples demonstrate the power of ABM when executed correctly. By targeting a select group of high-value accounts and creating highly personalized content and campaigns, companies can increase engagement, generate more pipeline, and close more deals.

Software and Tools for Account Based Marketing

To implement ABM successfully, marketers often use a variety of software and tools. Here are some of the best software for account-based marketing:

1. Terminus – Terminus is an all-in-one ABM platform that helps marketers identify, engage, and close high-value accounts.
2. Demandbase – Demandbase is a comprehensive ABM platform that offers account targeting, personalization, and measurement capabilities.
3. 6Sense – 6Sense is an AI-powered ABM platform that uses intent data to identify and engage with target accounts.
4. RollWorks – RollWorks is an ABM platform that offers account targeting, personalized ads, and sales enablement features.
5. Madison Logic – Madison Logic is an ABM platform that offers account-based advertising, content syndication, and lead generation capabilities.
6. Uberflip – Uberflip is a content marketing platform that enables marketers to create personalized content experiences for each target account.
7. Outreach – Outreach is a sales engagement platform that can be used to personalize outreach to target accounts and measure engagement.
8. HubSpot – HubSpot is a marketing automation platform that offers ABM features such as account scoring, targeting, and reporting.
9. Marketo – Marketo (now part of Adobe) is a marketing automation platform that includes ABM features such as account-based targeting and engagement scoring.

These software platforms can help marketers implement ABM successfully and achieve their marketing goals. But what are some of the most common use cases for account-based marketing? Here are several examples:

1. Targeting high-value accounts – ABM is particularly effective for targeting a specific set of high-value accounts, such as enterprise clients or strategic partners.
2. Account-based advertising – ABM can be used to create personalized ads and content for each target account, increasing the chances of engagement and conversion.
3. Sales enablement – ABM can be used to align marketing and sales efforts, ensuring that both teams are targeting the same accounts and engaging with the same decision-makers.
4. Personalization – ABM enables marketers to create personalized experiences for each target account, increasing the chances of engagement and conversion.
5. Cross-selling and upselling – ABM can be used to identify opportunities for cross-selling and upselling to existing accounts, increasing revenue and customer loyalty.

Common Mistakes during Account Based Marketing

While implementing an Account-Based Marketing (ABM) strategy, it is important to be aware of some common mistakes that can hinder success. Here are some things not to do while doing ABM:

1. Don’t focus on too many accounts – One of the biggest mistakes in ABM is trying to target too many accounts at once. This can dilute your resources and result in less effective engagement. It’s better to focus on a smaller number of high-value accounts and create personalized campaigns for them.
2. Don’t forget to align sales and marketing – ABM requires close alignment between sales and marketing teams. Failing to align these teams can result in inconsistent messaging and poor execution.
3. Don’t create generic content – ABM requires highly personalized content and messaging. Avoid creating generic content that is not tailored to the needs and pain points of your target accounts.
4. Don’t neglect existing customers – While ABM typically focuses on targeting new accounts, it’s important not to neglect your existing customers. ABM can also be used to deepen relationships with current customers and drive upsell and cross-sell opportunities.
5. Don’t ignore data – ABM requires a data-driven approach. Failing to track engagement and measure results can result in ineffective campaigns and wasted resources.
6. Don’t use irrelevant channels – ABM requires a highly targeted approach, including using the right channels to reach your target accounts. Avoid using channels that are irrelevant to your target audience or that they are unlikely to use.
7. Don’t forget to measure and optimize – ABM requires continuous measurement and optimization to ensure success. Failing to track and optimize campaigns can result in missed opportunities and wasted resources.

In summary, to avoid the worst practices in ABM, it’s important to focus on a smaller number of high-value accounts, align sales and marketing teams, create highly personalized content, don’t neglect existing customers, use a data-driven approach, use relevant channels, and measure and optimize continuously. By avoiding these common mistakes, marketers can increase their chances of success with ABM.

LeadRebel & Account Based Marketing

LeadRebel is a marketing automation software that can help with Account-Based Marketing (ABM) in several ways. Here are some of the ways LeadRebel can help with ABM:

1. Account Identification – LeadRebel uses data analysis to identify the companies visiting your website, so you can prioritize high-value accounts and create personalized campaigns for them.
2. Lead Scoring – LeadRebel uses lead scoring to help you prioritize accounts based on their level of engagement and readiness to purchase. This can help you focus on accounts that are most likely to convert.
3. Sales Enablement – LeadRebel provides your sales team with notifications and insights about target accounts, so they can follow up with the right message at the right time.
4. Analytics and Reporting – LeadRebel provides detailed analytics and reporting on your ABM campaigns, so you can measure the effectiveness of your campaigns and optimize them for better results.

Overall, LeadRebel can help you implement an effective ABM strategy by providing you with the tools to identify and engage with high-value accounts, create personalized content and campaigns, prioritize leads, and measure and optimize your results.

Account Based Marketing Guide: Summary

In conclusion to our account based marketing guide: ABM is a powerful strategy that can help B2B marketers build strong relationships with high-value accounts and drive revenue growth. By using the right software and tools, marketers can implement ABM successfully and achieve their marketing goals.

The post Account Based Marketing Guide & How LeadRebel Can Help You with ABM appeared first on Leadrebel Blog.

There are many B2B lead generation agencies out there, but how do you choose the right one? Many companies struggle to find suitable leads. This is where agencies come into play: Imagine knowing exactly who wants your products and solutions, whether they are the right decision-maker and whether they are planning a purchase in the foreseeable future.

The right agency will help you to find exactly these people. We looked for the best agencies for lead generation in Germany, Austria, and Switzerland. Here are the top 5.

Top 5 Agencies for Lead Generation: DACH Edition

1. Lewis Communications GmbH (DE)
2. Lead generation agency: Vogel Communications (DE)
3. Agency Löwenstark (CH)
4. Lead engine lead generation agency (AT)
5. Saupe Communication lead generation agency (DE)

1. Lewis Communications GmbH (DE)

The Lewis Communications GmbH team consists of communication specialists who live and breathe PR. Lewis works with clients who want to generate good long-term leads and work with storytelling. Stories enable a new understanding of products – and thus also of the consuming end customer. This system appeals to existing customers and opens new markets. The agency focuses on understanding target groups and purchasing decisions. The team combines creativity and logical-analytical thinking for targeted and powerful campaigns. Since it was founded (1995), the strategy experts have developed precisely the tools and experience required by customers in the various segments.

B2B Lead Generation Services:

• Gated content: Creation of white papers, webinars, etc.
• Landing pages: design, development, and optimization, as well as AB split testing
• Lead generation: Campaign implementation – from setup to reporting
• CRM marketing: Support in structuring and addressing customer data
• Marketing Automation: Converting Marketing Leads to Sales Leads

2. Lead generation agency: Vogel Communications (DE)

Vogel Communications works with the specialist agencies Vogel Corporate Media and Integr8 for B2B lead generation. The lead generation agency is in direct contact with the target group via the respective editorial offices and can therefore recommend suitable measures to the customer. In this way, the lead seeker benefits from the combination of up-to-date market knowledge and the dynamic agency network.

Vogel’s customers want to find out which topics move their customers, how they can get the attention of the right people and how they can use it to generate high-quality leads for your sales force. Vogel believes that which lead generation method is right depends on your target audience, capacity, and lead quality requirements. Own channels and external platforms are suitable for this:

• B2B lead generation in specialist portals
• B2B lead generation on your website

Vogel supports companies in setting up or expanding their B2B marketing. The heart of the platform is the B2B industrial marketing blog. True to the motto “Pragmatic like the industry”, Vogel’s blog posts and white papers deal with topics and trends relating to B2B marketing in industrial target sectors.

The services of the Vogel Communications Group:

• lead generation
• content marketing
• Social Media Marketing
• B2B market research
• Brand Awareness
• Company Profile / Content Hub
• marketing strategies

3. Löwenstark Agency (CH)

Go hunting for more leads and sales with an agency! The Löwenstark digital FULL service includes search engine optimization at all levels, target group-oriented search engine marketing, affiliate marketing with strong partners and user-friendly websites online marketing.

According to the methods for acquiring new customers in online marketing are just as important as in the conventional marketing mix. That’s why the agency imparts knowledge, stands by the customer’s operational side, and develops agile ideas that accelerate success on the web. Löwenstark shows you the quickest and easiest way to win your leads and convince them of yourself.

For lead generation, the team relies on the following 4 anchors:

• Sales funnels
• Optimal data maintenance
• Increase market shares
• Intelligent sales control

The agency has several locations throughout the DACH region and offers the following range of services:

4. Lead engine lead generation agency (AT)

According to Leadengine, lead generation can complement or replace online deals. In this way, the customer can achieve long-term or short-term acquisition goals. This agency develops individual approaches through the combined use of inbound marketing measures and classic methods of acquiring new customers.

LeadEngine works with a step-by-step system: At the beginning, an in-depth analysis is carried out by experienced lead generation specialists. Existing processes are checked and potential for optimization identified. This is followed by the strategy & processes, profitability, and implementation. LeadEngine implements the sub-projects for which the customer lacks the know-how or the resources

The lead generation team at LeadEngine offers a comprehensive campaign service:

• sales-focused lead generation
• inbound marketing
• Building a database
• search engine optimization
• Google Ads campaigns
• Conversion Rate Optimization
• Email Marketing, Marketing Automation
• Social Media Marketing
• Telemarketing

5. Saupe Communication lead generation agency (DE)

The Saupe Communication team knows the important issues that marketing in the B2B area entails. The team understands that a long, sluggish sales cycle brings challenges and how much can depend on a single investment.

This is where the B2B marketing agency comes in. The team is well prepared to support the customer in this process. Thanks to many years of experience in B2B marketing, Saupe develops a convincing concept that is precisely tailored to the target group of potential customers and to the respective stage of the sales cycle, lead generation and lead nurturing. The tools that the agency uses for your B2B marketing set signals that awaken customer awareness.

Bundled expertise in B2B marketing and lead generation under one roof:

• Contact person for all disciplines that make up a solid B2B marketing
• Development of meaningful designs to visualize the technical competencies, the product advantages and the USP.
• Use of all online marketing tools to generate high-quality traffic
• Conversion from lead to prospective buyer with the AIDA method.

In this way, potential customers are addressed effectively, and you are remembered by the customer. The B2B advertising agency therefore relies on the combination of good design and successful marketing so that customer success is always the focus.

Other articles that may be of interest to you:

If you were wondering how much a lead costs on average in your industry, then read the article on the cost of acquiring a new customer

Privacy is very important when it comes to email marketing. Read this article about GDPR and how it impacts marketing and sales.

This article shows you which measures you should take in combination with LeadRebel for maximum success.

Image source: https://www.publicdomainpictures.net/en/view-image.php?image=282221&picture=email-marketing

The post The Best Agencies for Lead Generation: DACH Edition appeared first on Leadrebel Blog.

What is sales funnel?

During a purchase all customers go through a certain journey, from the determination of their needs to the purchase decision, this journey consists of several stages, all of which are referred to as the sales funnel.

Let’s take a simple example:

During internet research an entrepreneur reads about the effectiveness of search engine optimization and the impact on the long-term increase in sales. Then he inquiries about suitable providers in his area, sends several inquiries, receives several answers, and after few discussions he decides on a specific company. This entire customer journey can be described as a sales funnel.

Why is sales funnel so important?

You can only improve and optimize something if you understand it. Sales funnel consists of several stages and optimizing each stage has an impact on the overall result. You can also quantify your sales process much more easily and define KPIs for the individual steps. In this article we try to explain all parts of the sales funnel in as much detail as possible, provide KPIs for the individual steps and explain the importance of LeadRebel for your sales funnel.

Structure: The stages within the sales funnel

The sales funnel is a process that consists of four stages: perception, interest, decision, action. Here you are reminded of the legendary film where Alec Baldwin explains the idea of the sales funnel in quite detail.

So, think of AIDA: Awareness, Interest, Decision and Action. Each of these steps requires a certain level of expertise from you. Depending on the size of the company, different people are responsible for the individual stages, different external service providers and, of course, different software and success metrics. Let’s go through each step in more detail:

• perception
• interest
• decision
• action

Perception

There are different starting points. In one, customers know exactly what they need and may already be actively looking for the appropriate solution. In other cases, customers don’t even know they have a specific need. For example, nobody had a need for iPads before they came along. As Steve Jobs said: “Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would have told me a faster horse’. Regardless of where you pick up the customers, they first must become aware of you.

So, the goal here is to increase awareness of your product or brand, be it through PR, search engine optimization, social media, etc. This also applies to products/services that are new and that customers are not yet explicitly looking for. For example, many marketers don’t even know that there is a way to identify their website visitors. Accordingly, you are not specifically looking for such software. But we must meet these customers where they are.

Once the target audience has spotted you, you need to stay on their radar. In most cases, there is no purchase the first time. So, customers need to keep seeing you, hearing from you, so that when it comes to deciding, you’re the first port of call.

The aim here is (if we are talking about the website) to generate as much traffic as possible. So, we define the first KPI: Traffic. Of course, traffic is not just traffic, it can be highly relevant or completely irrelevant. The fine tuning will be done later.

Interest

Interested visitors come to your website more often, stay longer, look at more pages, often start the ordering process and change their mind during the process. In this step it is important to convince the website visitors with the relevant content and interesting offers. The relevant KPIs are length of stay, number of repeated sessions, number of pages viewed per visit, etc. Most analytics tools as well as LeadRebel offer options for optimal tracking of these KPIs.

Decision

At some point customers must decide for or against your products and services. At this point, customers can still be influenced, be it with particularly good customer service, pricing, special offers or a targeted build-up of pressure.

The number of qualified inquiries, registrations, trials, and other comparable customer actions can be used as a KPI.

Action

At the end of the process, the purchase decision is made. If a customer decides against your product, he is not yet lost. A customer can be reactivated via so-called lead nurturing, for example with the help of regular newsletters or information about special offers, etc.

The KPI here is the number of purchases, orders, subscriptions, etc.

An example of a sales funnel

Let’s take a fictional software company. This company generates web traffic primarily using Google ads and search engine optimization. Typical traffic is 2,000 visitors per month. 2% of these visitors contact the company and make an inquiry. Of these 2% (i.e., 40 inquiries), 5% are converted into customer projects. So that means 2 new customers per month:

2000 * 2% * 5% = 2, which means that 0.1% of all website visitors become customers.

In this fictitious example, we can now tweak various points and try to increase the number of customers won each month.

Increase in traffic

Suppose that on average a visit costs 1 euro (as a mix of free SEO traffic and paid Google Ads traffic, where a click costs 2-4 euros). If you want to double the monthly traffic, the company must dig deep into their pockets. Since SEO traffic would be difficult to influence in the short term, you now spend more per click on average, e.g., B. 1.5 euros/click. If the number of acquired customers is to be doubled, 4,000 visitors must come to the website, on average a click would increase by 50%, so a company now spends 6,000 euros per month on traffic. If one paying customer previously cost 1,000 euros, it now costs 1,500 euros. You can do it; But you don’t have to.

Optimize conversion rate of traffic

In our example, only 2% of the visitors showed active interest. What if you increase this number through various measures? There are numerous ways to optimize conversions: A/B testing, better content, call-to-action optimization, chatbots, etc. But suppose the company increased the website conversion rate from 2% to 3%. Then the company gets 60 monthly inquiries instead of 40! 1% increase in conversion rate increased the number of inquiries by 50%. While increasing conversions sounds easier than it is, the leverage is more obvious than just driving traffic.

And the last step

Turning inquiries into customers. In the original example we spoke of 5%. What if you increase that rate to 10%? Here at LeadRebel the rate is 30%! This means that every third trial registration turns into a subscription. But let’s take 10% for the sake of simplicity (which is already an excellent result in many industries). In this case, out of 2000 visitors and a 2% conversion rate, 4 visits are converted into customers. That corresponds to an increase of 100%!

What if you optimize the KPIs across the sales funnel at all three points, we calculate with 4,000 visitors, 3% conversion rate and 10% conversion of inquiries into customers:

4000 * 3% * 10% = 12, a sixfold increase!

It is a theoretical example and in reality, the numbers do not increase linearly (more traffic does not always have the same quality, processing 60 leads is more difficult than 40 and supporting and onboarding 12 customers is significantly more complex than 2. But the core message remains – if you optimize the KPIs across the sales funnel, you have multiple leverage.

LeadRebel in your sales funnel

But where does LeadRebel come into play here? The answer is clear: in the second stage, where you convert visitors into conversions. In reality, the 3% conversion rate is pretty good, not every website can guarantee such a high rate. But even in this case you lose 97% of the visitors and they remain at the level of perception or interest at best (at worst these visitors forget about your existence).

LeadRebel is THE answer to this problem. By knowing which companies have visited your website, you can proactively contact them. A calculation example:

Traditional funnel: 2000 * 2% * 5% = 2 customers/month

Now we make the following assumptions:

• Traffic stays at 2000 visitors/month
• For example, LeadRebel recognizes 20% of visitors, so at the end of each month you have 400 recognized companies.
• Around 50% of this will likely be irrelevant, e.g., B. educational or government institutions, your competition, your suppliers, or existing customers. So, there are still 200 contactable companies
• You contact them and get a worst-case 1% activation rate, so you can convert visitors into customers. That equates to two customers.
• In addition to that, you still have your 2 customers per month, resulted from inbound marketing.

With LeadRebel alone, you doubled the number of monthly customers, and that for only 89 euros/month. If you remember, it has the same effect as triple the Google Ads budget.

Sounds interesting? Then read on.

Build sales funnels

For each stage of the sales funnel, there are dozens of methods to help you grow the funnel. However, it makes no sense to tackle all possibilities at once. Instead, you evaluate the options one at a time, what works stays, what doesn’t gets dropped from the list (or you can try a second time, with a different approach). Here are some ways you can achieve your own goals in each phase:

Sales funnel: achieve visibility

• SEO
• Ads (Google, LinkedIn, Facebook, etc.)
• Social media
• Content marketing
• Public relations
• Referrals / affiliate programs
• Banner ads
• Street advertising
• Word of mouth
• Virality
• Advertising in print media
• etc.

Sales funnel: Build interest

• Retargeting (one-time visitors are targeted with advertising via different channels)
• Offer interesting content
• Helpful tools and solutions
• Cultivate interest with newsletters, pushes, mail marketing, etc.
• Webinars, free training sessions
• Product trials, demo sessions
• etc.

Sales funnel: Influencing decisions

• Conversion optimization
• Social proof (references, press, big names as customers)
• Fast response to inquiries
• Generate FOMO
• Regular and persistent follow-ups
• Short-term offers and promotions
• Face-to-face meetings (bring your own charisma into play)
• etc.

Sales Funnel: Force action

Same methods as above. If you’ve been diligent, you’ve already done most of the work up to here. Sometimes you’re just having a bad day, or someone else is having a better one. But, at the end of the day, the sales funnel is all about the math. When you are in the right market with the right product, your total efforts will yield a predictable result.

Sales funnel KPIs – how to measure success?

The results of your sales efforts must be measurable. If you work based on gut feelings, “it’s working” or “everything sucks,” you don’t notice important changes in the business or in the market until it’s too late. It may be that sales are increasing, but important KPIs are already sending warning signs. If you’re not careful and don’t react in time, sales growth will also go south at some point. On the one hand, KPIs serve as early warning indicators, on the other hand they confirm or reject a hypothesis about the effectiveness of certain channels.

Here is a list of the KPIs that we believe are important for online sales and lead generation:

1. Traffic

Self-explanatory, although the relevance of the traffic is important here. You can see the relevance based on user activity on the website, such as length of stay, number of pages per visit. By the way, on LeadRebel you can also see a video recordings of all website visits.

• Traffic to inquiries or traffic to trial conversion

If you get 1000 visitors a day and 50 of them sign up for a trial, then your conversion rate is 5%.

• Customer conversion rate inquiries/trials

If out of those 50 trials, 5 become paid customers, then your rate is 10%.

• CaC (Customer acquisition cost): Cost of your marketing and sales efforts divided by the number of customers acquired

From the example above: Before the optimization, for 2000 Euros you acquired 2 customers (if we neglect all other costs), then CaC in this example is 1000 Euros. After integrating LeadRebel and paying an additional 89 euros per month (we omit the additional costs for distribution for the sake of simplicity), the CaC is 519 euros.

• Customer Lifetime Value

It describes the contribution margin that a customer realizes throughout his “customer life”. Of course, CLV should be higher than CaC.

You can find these and more KPIs in this article: 10 important KPIs in modern sales.

Sales funnel summary

If you’ve read this article up to here, let us know and you’ll be credited with an extra week of our free trial (three weeks total). Now that you know what role the sales funnel and optimization play in modern sales, you can optimize your funnel step by step, hopefully with the help of our software.

The post Sales Funnel – How to Build a successful Sales Funnel appeared first on Leadrebel Blog.

There are many use cases for lead software within B2B (business-to-business) companies. Depending on the use case there is a wide range of lead software: Some of them collect and display company data. Other programs automate sales. All software products aim to make sales workflow for B2B companies more effective.

However, with the variety of programs on the market, it is difficult to keep track. That is why we have summarized the most popular lead software categories and present one program per category. This makes it easier for you to find the right tool.

Types of Lead Software: Overview

• Our tip: Website visitor detection and traffic analysis software
• Software for workflow & social media automation
• Software creating lookalike audiences
• Lead software to find records
• Program for simplified sales promotion

The type of lead software you choose depends on your business goals, scope, budget, and the nature of your business. Some programs integrate with your existing CRM (customer relationship management) program, others use their own lead nurturing tools.

Tip: Use the free demo versions or free trials of the tools presented to find out whether the specific lead software meets your needs.

What Does Lead Software Do?

B2B companies used to generate leads with cold calls or classic advertising. Today, lead generation has moved online, as almost all B2B decision makers begin the research process for a new acquisition on the web.

Manually intercepting each one of these interested parties in the right place and addressing them today means unnecessary personnel effort. This is where lead software comes in.

Lead software automates (some or almost all steps) the process of generating leads online. They also prepare information on when and how you can contact a prospective customer.

A comprehensive lead generation tool transforms your website into an information hub. Thanks to the processed data, you can learn how and when to address a lead so that you increase your chances of closing a sale.

Lead Software Categories:

1. Website visitor detection using traffic analysis
2. Workflow & social media automation
3. Create lookalike audiences
4. Find and group/categorize records
5. Tool for sales promotion and sales prospecting

Lead Software Category 1: Website Visitor Detection Using Traffic Analysis

Featured Lead Software: LeadRebel

LeadRebel is a SaaS (Software as a Service) for B2B lead generation and new customer acquisition. It analyzes your web traffic and supports the sales team: they can easily access processed data within the program, which shows the salesperson information about where the prospect is on the interest scale.

For this purpose, the data on your website is identified, analyzed, and compared with the internal database by LeadRebel. The program then provides usable contact information. In this way, valuable leads are continuously made available to sales.

A large company database and the use of AI (artificial intelligence) algorithms make it possible to identify commercial website visitors. LeadRebel offers an export option for leads.

Thanks to LeadRebel tracking you can:

• See this information for each visitor: company name, address, phone number, email, company description, company category and size, list of employees.
• Develop a targeted strategy for how you want to contact the visitor.
• Use the software in combination with other programs (e.g., CRM).
• Provide your sales team with warm leads and hot prospects.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B sales teams and marketers from the DACH region.

Lead Software Category 2: Workflow & Social Media Automation

Featured Lead Software: TexAu

TexAu is a growth automation platform that enables businesses to scale faster using the real power of automation and data.

Social media marketing, web design, LinkedIn, SEO, SEA, Google Ads, Facebook—let’s face it: Keeping up with every aspect of online marketing takes a tremendous amount of time and money. How is it possible to quickly find out what really brings satisfying results without using expensive resources?

This is where TexAu comes into play. TexAu saves its user’s time.

With over 120 automations and countless integrations, we aim to make it easier for entrepreneurs to seize business growth opportunities.

With TexAu you can seamlessly extract data from different social media platforms, enrich it, connect it to your favorite CRM, and share it with tools you already use every day.

You can extract information from Facebook groups, interact with Instagram users, group posts by hashtags, and specifically search for email addresses of potential customers. Users also appreciate that the features allow them to interact directly with the competition’s social media followers.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B companies that want an active social media presence, but do not want to hire a social media agency or an employee.

Category 3: Create Lookalike Audiences

Featured Lead Software: Echobot Target

Echobot Target is currently considered the largest B2B database. The program is designed to help marketers increase sales opportunities and lead generation by identifying the right time to approach customers. Users can use AI to segment the data according to visitor needs. The program allows you to easily create lookalikes.

What are B2B lookalikes?

B2B lookalikes are similar in profile to “hot leads” or the existing “dream company” with high revenue potential.

In this case, B2B lookalikes are generated by AI. The program uses an existing reference list and key attributes of companies (e.g., grouped by prospects, existing customers, or leads) and filters the database for other suitable companies.

High-quality data is therefore the basis for B2B lookalikes. With an ICP (ideal customer profile), you can ensure that the company list fits and churns out the right lookalikes.

Before the software can be used effectively, a user must upload a list to the tool or to the ad managers of LinkedIn and Co. Another option is to create lookalikes based on a Facebook or LinkedIn audience.

Price: Available from 299 USD per month.

Who is this program valuable for? For B2B marketers who do not want to spend time analyzing data themselves, and searching for companies that match the ideal customer.

Lead Software Category 4: Find and Group Records

Featured Lead Software: Ocean.io

Ocean.io is a company from Denmark that not only builds its own database, but also actively includes the CRM of a company. B2B companies can leave the qualification and assignment of inbound leads to Ocean.io’s automated data flow.

The program discovers new customers and finds any company that matches the customer’s profile—whether created in your own CRM or not. CRM data analysis is the underlying technology here. It effectively groups accounts, and generates perfectly segmented, similar audiences.

Price: Available from $54 per month per user.

Who is this program valuable for? For sales and marketing teams who want to target their sales focus.

Category 5: Tool for Sales Promotion and Sales Prospecting

Featured Lead Software: Overloop

Overloop is a sales automation platform that offers users various sales promotion opportunities. The tool makes it possible to find potential customers and contact information. The program also aims to reduce the time you spend on manual data entry.

The lead software Overloop (formerly Prospect.io) covers four areas:

• Build lists:

You can search website domains for all emails issued by the company.

The tool includes a Chrome extension for browsing LinkedIn that directly displays email addresses of potential clients.

• Automate outbound:

Once a list has been created (for example with the add-ons above) you can have Overloop automatically follow up a lead.

• Increase productivity:

For example, manual data entry is no longer necessary due to software integration.

• Analyze and improve campaigns:

The lead software analyzes the effectiveness of email campaigns: opening, click and response rate, bounce rate, and conversion tracking. Thanks to these facts and figures, Overloop makes it possible to answer questions with data.

Price: Available from $79 per month.

Who is this program valuable for? For B2B sales teams of small and medium-sized companies who want to automate sales promotions.

Conclusion: Have You Found the Right Lead Software?

Lead software is valuable if you want to automate parts of your lead generation process. It relieves sales teams by independently performing hard work that previously had to be done manually. The right program is also a big help in identifying, following up, and nurturing existing leads.

Is now the right moment to use lead software? Over time, the use of lead software should cost neither energy nor time, but rather become a tool that accelerates and rationalizes all tasks that arise daily. For it to be worthwhile, the tool should integrate seamlessly into your entire sales process. If your goal is for the lead software to be a relieving factor for your team, then try LeadRebel free of charge for 14 days.

The post Find the Right Lead Software appeared first on Leadrebel Blog.

One of the main goals of every business is to increase sales. But how can this be achieved in a company that already exists and does not have a clear sales process? We have compiled a list of 10 sales KPIs (key performance indicators) that, if analyzed correctly, will have a positive impact on your sales. This makes it possible to track the behavior of your sales staff and to optimize processes and procedures at any time. This isn’t about accumulating more sales metrics or data, you need the right ones.

What exactly is meant by this will become clear in the article – first, there are indicators that you define together with your team to evaluate the effectiveness and efficiency of the work done.

Why tracking sales KPIs is important

Key Performance Indicators (KPIs) are becoming more and more important, and nowadays it is impossible to imagine any sales process without them. Without these sales figures, it is impossible to lead a company into a positive future in a targeted manner. It is therefore important to formulate concrete goals and to specify them for every sales manager. Your employees can use these to orientate themselves and check their progress. It is important that the goals are achievable and not utopian, but they must not be too challenging.

If a sales employee is busy with a few hundred phone calls a day, they can easily lose track and be unsuccessful. On the other hand, they can also be under-challenged. KPIs are the measuring tape with which one’s own work can be measured.

Trust is good, control is better!

Everyone knows this saying only too well and you have probably heard it before. Many people mistakenly believe that working with sales figures is a kind of control over their employees. However, this is a misconception. It is about pure statistics, about the collection of data, and the analysis of the customers. The aim is to create transparency, both within the company and for all external stakeholders.

To be able to make optimizations, transparency in the company is essential. This ensures open and honest communication, and the company goals are tackled together. The day-to-day business determines the turnover of a company. We have worked out exactly how this can be optimized with 10 important sales KPIs.

The 10 most important Sales KPIs

• Number of leads
• Conversion rate
• Turnover per employee
• Acquisition costs
• Churn rate
• Number of customers
• Repurchase rate
• Customer Lifetime Value (CLV)
• Competitor analysis

Sales KPI 1: Revenue Targets

You have set sales targets based on a quarterly or annual period. So, you should periodically check your revenue to see if you’re making progress or not. A good indicator of this are reports that are created and analyzed weekly or even daily.

Sales KPI 2: Number of Leads

Here you should follow the credo ‘quality over quantity.’ What good are leads that don’t convert to customers in the end or don’t bring in any sales? A certain consistency is important. You can achieve this if you make specifications and determine how many leads you want to generate over a certain period. Then you must iteratively check whether the estimated number is realistic or not. Furthermore, the conversion rate of the leads is crucial. If there is a problem with this, it may be because your landing pages are not designed to be user-friendly enough and the call-to-actions are not appetizing enough. If your lead acquisition strategy is no longer up to date, get inspiration here, and consider hiring a custom web design company to ensure that your landing pages are visually appealing and easy to navigate, increasing the chances of converting leads into loyal customers.

Sales KPI 3: Conversion Rate

The lead yield is given as a percentage. It determines how many of the leads received have also become real customers. A conversion rate of approximately 3% is desirable and ideally should be exceeded, but not fall below. If your rate is below 3%, they should use lead nurturing and lead scoring. It is important to accompany the customer along the customer journey, and to enrich and optimize this “path” with relevant content for the respective target group. Interacting with the leads is important and should be considered. E-mail actions, for example, can be useful. We have already mentioned the target group. If your target group is not clearly defined and your sales team is not committed to it, it will be difficult to increase the conversion rate. The bait must taste good to the fish, not to the angler.

Sales KPI 4: Sales per Employee

Revenue per employee is one of the most important sales metrics for sales managers. In this way, it can be determined which employee is responsible for how much turnover. Sales KPIs serve the purpose of expressing personal and company-related goals in figures. These statistics provide information about the skills of the sales staff in individual cases. But long-term success depends on the intuition of a salesperson. The better he can put himself in the position of the target group, the more likely it is that a lead will become a customer. Therefore, it makes sense to look at sales KPIs with a particularly cautious eye, because true sales professionals trust instincts, experience, and interpersonal interactions.

Sales KPI 5: Acquisition Costs

To be able to determine acquisition costs, you need a few key figures. These result from marketing and sales costs, salaries, and other expenses that arise over a certain period. This sum is divided by the total number of customers acquired during this period. This sales KPI provides information about how well your sales marketing works and provides information about the quantity. Furthermore, with this sales indicator it is possible to understand the scalability of your company and to carry out process optimization.

6: Churn Rate

If a subscriber or customer has changed his mind after a certain time and wants to leave you, this is known as churn. The churn rate, also known as the customer churn rate, represents the percentage of all customers or subscribers who have changed their mind during use. If this rate is high, this is a first indication that your product or service is not satisfactory. Here, too, it is important to initiate optimizations and to rethink the sales process for existing customers. Especially in the subscription area, and especially with SaaS, the churn rate is decisive for the economic success of the company and should always be kept in mind.

Sales KPI 7: Number of Customers

There should not be a big discrepancy between regular customers and new customers. You should always understand how effectively you are selling your product or service. Both to new customers and to existing customers. If you tend to win a lot of new customers, this can be an indication of problematic customer retention. Conversely, this stands for a high number of returning customers. This is generally a good sign, but it may also be the case that you should reconsider your orientation when it comes to acquiring new customers.

Sales KPI 8: Repurchase Rate

Customers who buy a product or service from you at certain intervals are shown with the repeat purchase rate. Usually, a period is determined here and the so-called repurchase rate is then calculated based on this. If the rate is positive, keep going. You are selling the right products or services to the right target group. If the rate is negative, you should perhaps identify it with a new target group analysis or, if necessary, reconsider the area. When all else fails, you should reconsider your product or service.

Sales KPI 9: Customer Lifetime Value (CLV)

This key figure shows the contribution margin that a customer realizes during his entire “customer life”, discounted at the time of observation (see Wikipedia). This number is important insofar as it is decisive for the acquisition costs. Only if you put the two key figures in relation do both make sense. It doesn’t seem like much to spend 150 euros for a paying customer, but when the CLV is just 50 euros, the investment is not worth it at all. On the other hand, you can pay an average of 5,000 euros for a new customer and then make an average turnover of 50,000 euros afterward. Then the bill goes up.

Sales KPI 10: Competitor Analysis

Classic benchmarking provides for analyzing the competition and drawing conclusions about your own products and their pricing. Check what your competitors are asking their customers to do. What are their customers willing to pay for their product or service?. If prices of the competition are higher, you should try to undercut them. If this is not an alternative, there must be a clear USP (Unique Selling Proposition) that clearly differentiates your product or service from those of the competition.

Sales KPIs: Conclusion

Now you are well armed and can get to work. Create realistic KPIs tailored to your business and salespeople. Basically, it is important that the goals set are achievable and not too challenging. These should only serve as crash barriers and must be readjusted. The use of such sales KPIs is very important for the future of every company. The better these are used, implemented, and adapted to current circumstances, the more likely it will lead to sales success and thus to long-term corporate success. Check your current sales figures.

Which of these do you actively use? Which of these are realistic and useful? Do you have your target group in mind? And always consult with your sales team, because they are the ones who are responsible for the company’s success and sales in day-to-day business. Get the team on board and steer them into a strong future together.

Relevant articles:

Key SaaS KPIs and How We Optimize Them

B2B Lead Generation: The Five “Forever” Techniques for More B2B Leads

Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide

21 Sales KPIs for Sales Teams to Track in 2022

The post 10 Important Sales KPIs appeared first on Leadrebel Blog.

Intro: of money and time

The LeadRebel story began in 2019. At that time, we received a seed investment and were able to develop our product. We also put the money into many different marketing and sales channels. It was a trial-and-error strategy and boy did we make a lot of errors. There was a PR campaign that didn’t work. We tried three Google Ads agencies. We hired and fired salespeople. But at the same time, we took the first right steps that later boosted our growth. In doing so, we discovered some sources for free B2B leads.

In the first two years of our existence, we successfully burned the seed capital  and have had to “bootstrap”, means finance our growth with our revenue. And that completely changed the way we approach lead generation. Instead of buying the leads (e. g. via performance marketing), we must literally generate, create, find the leads. The small budget has made us disciplined and inventive.

It is important to understand that there are generally no free leads. You pay either with money or with time. We used to pay money for our leads, now we pay with our time.

In this article, I’m sharing our know-how with you, not for self-adulation (a little that too), but mostly in the hope that some of these strategies will lead you to our sign-up page and all the budget you save elsewhere flows to us .

Long story short: Here is our strategy for (almost) free B2B lead generation.

Not all leads are equal

In this article we write about “warm” or “quasi warm” leads! These are not to be confused with “cold” leads, where you only buy or procure the addresses. In this article, leads mean real prospective buyers or at least those who are highly likely to be interested in your services or products.

Generate free B2B leads with free traffic

By free traffic we mean traffic generated through search engine optimization and content marketing. There are two age-old but often overlooked tactics for generating outreach. I intentionally mentioned content marketing and SEO together. Without content, link building makes no sense and without links, content stays somewhere in the morgue of Google search.

For us, Google Ads is the second largest cost driver after salaries. Right from the start we invested quite a lot of money in Google Ads, and that was right at first because we didn’t have any other traffic. The ads campaigns are still running but are playing a smaller and smaller role – and “free” traffic a bigger and bigger one!

Most of our competitors invest heavily in Google Ads and other paid marketing channels, while we laboriously, step by step, improve our positioning in Google (and other search engines). And the result can be seen.

These are the impressions from our website in the last 16 months:

And this is the actual organic traffic since 2020:

We have marked the periods when, for various reasons, we did not engage in active content marketing and SEO.

We currently pay almost nothing for SEO and content marketing. We invest time in content and link building. Most of our leads now come from SEO and content marketing. Many leads come from countries where no marketing campaigns have been run at all.

The average Google positions of our top 10 keywords have improved from 12 at the end of 2021 to 3.6 as of November 2022. That means, on average, each of our top keywords is in the top 5 of Google results.

Free B2B leads through SEO and content marketing: our recommendations

We (and numerous other websites) have written a lot about search engine optimization and content marketing. You can find some suggestions here:

5 Simple SEO Techniques for Local Businesses

SEO And SEM | B2B Search Marketing or SEO For B2B Companies

B2B Marketing Trends You Can Count on 2022

Instead of explaining the basics, I’ll give you a few tips here:

• Content needs to be written regularly. Search engines love fresh content.
• Consciously write list articles, like, “10 best this…”, “20 helpful that…”. Even if it’s not always particularly informative. Such articles attract SEO staff from those companies who would like to be part of this list. In return, you get a backlink from their website, and you don’t have to do anything for it. So, a kind of inbound link building strategy.
• Use freelance platforms for low-cost copywriters and translators.
• You can build links manually (recommended) or buy them cheaply (but please be very careful and in small quantities, because the search engines are not stupid).
• Update your old articles and add new pieces of text.
• Don’t stop! Otherwise, your organic traffic will start to drop after 2 months at the latest.

Free B2B leads through SEO and content marketing: the bottom line

Search engine optimization is suitable as a medium and long-term strategy for lead generation. You need time and patience here and often almost no money. After the start of the activities, at least 3 months will pass before the first results can be seen. But then it goes uphill quickly – unless you stop producing content and setting links.

The cost of leads coming from SEO can vary greatly depending on whether you do the SEO and content yourself or outsource it. If you have the time and know-how to create good content and build the backlinks, then the leads that come this way cost nothing (or only your time).

Cheap B2B leads through email marketing

Email marketing is not part of our standard repertoire. Admittedly, we tried it on a small scale and the results were interesting, but legally it is a gray area. So, everyone should decide for themselves whether this method is suitable for inexpensive B2B lead generation.

For a long time, we thought that e-mail marketing was useless. But we were wrong. Even on the small scale that we’ve been running our campaigns on, we’ve found that this lead generation technique consistently delivers good leads.

There are countless tools for email marketing, we have already listed them. Many of these tools do not allow cold mailing at all, the most well-known example being Mailchimp. They not only delete the campaigns, even the entire accounts if they catch someone cold mailing. However, there are tools that have established themselves in the niche for cold mailing.

Email marketing: our approach

We used apollo.io ourselves. The tool costs $19 per month per person. We had one user account (so it stayed at 19 euros per month). The software enables a global search for suitable companies and contacts. There are tens of millions of entries – a real gold mine for B2B salespeople.

To make life difficult for the users and drive them into the higher subscriptions (these are then significantly more expensive than 19 euros/month 12), there is a nasty and notorious limitation in the industry: the selection option is limited to 25 entries per list (i.e., 25 companies or individuals). It all goes like this:

• You want to create a new email campaign.
• First, you need an email list.
• So you go to Apollo.io and look for appropriate contacts: e.g., country: Germany, industry: marketing, size: between 20 and 100 employees, position of the contact person: managing director, etc. There are many criteria, and the target group can be specified very precisely.
• Suppose you are now presented with a list of 3000 people whom you would like to write to.
• And now comes the limitation: you can only select 25 people at a time and add them to the mailing campaign (at Apollo they call it sequences). Mean, right? 
• 3000 divided by 25 = 120, so you need to check 120 times on the selection and add the selection of the sequences.
• But we are stingy and have time! So that’s exactly what we do. After half an hour you’re done, and you have a nice mailing list.
• The rest belongs to the formalities: how best to set up email marketing campaigns, how to message people, etc.

Cost per lead in email marketing

Lead prices that come this way tend to zero. In our test, around 0.5% of all those addressed became interested parties, i.e., leads. So, let’s calculate:

• 5,000 addresses per month
• 0.5% conversion rate
• The cost of apollo is 19 euros
• Workload approx. 3-4 hours per month
• 19 euros divided by 25 are 0.76 euros per warm lead!

With Google Ads, how much do you currently pay per lead? Exactly …. With ads, we pay a hundred times of that per lead.

This calculation applies at least to our industry. Of course, if you build reactors for nuclear power plants, then you get different numbers .

All in all, email marketing is an old, much hated, legally dubious lead generation strategy that still works amazingly well and generates cheap B2B leads.

Inexpensive B2B leads through website visitor recognition

Website visitor recognition technology and solutions have been around for many years. Strangely enough, there are still many marketing professionals who have never heard of this possibility. If you are one of them, you are now enlightened. Yes, you can and are allowed to see which companies have visited your website. And yes, it is very helpful for your marketing and sales teams.

There are four types of marketers who are new to website visitor detection:

1. The already mentioned ignorant ones (from now on ignorance is no longer an excuse)
2. The GDPR fanatics; Without understanding what the GDPR regulates or prohibits, this group is generally against anything to do with data or tracking. Exception (what a paradox): Google Analytics. This tool continues to be used diligently.
3. Those who cannot pay 29 euros per month.
4. The ones who “want to but can’t” because they don’t have traffic.

There is another bonus group: those who want to recreate the tool themselves. What can go wrong here…

Everyone else should already be familiar with the wonderful lead multiplication engine called Leadrebel (as well as other website visitor detection tools).

Benefits of Website Visitor Identification

The above techniques, especially search engine optimization, have provided you with reach and traffic, and in some cases free B2B leads. The website visitor recognition builds on this. Now you can see who actually visited your website after all your efforts and act accordingly. Here is a brief overview of how you can use LeadRebel to generate cheap B2B leads:

1. You can see which companies have visited your website
2. You will see the corresponding contact details of these companies
3. You can use an employee search function to find the relevant contact persons in the respective company
4. You can export the leads to any CRM and marketing tool

From here the sales start. You probably know the best way to engage with leads, and a lot has been written about it on our blog as well.

Website visitor identification cost per lead

The lead costs are also in the cent range here. In the standard package of LeadRebel (89 euros per month) you receive up to 900 potential leads per month. Let’s say only 300 leads are recognized and classified as eligible. If you divide 89 euros per month by 300, you get about 30 cents per lead. That means:

You pay 30 cents per interested company, i.e., for a lead including all company information and the references to it, including which product or service the company is interested in. In addition, these 30 cents (just an example, it can be less) also contain information about potential contacts.

The workload on your part when using LeadRebel is mainly in the analysis of daily visitors and the selection of interesting companies. This can take a few minutes to an hour a day.

Free B2B leads through partnerships

The fourth and potentially most important way to get free leads is by partnering with other companies. For us, this technique is one of the most important drivers of leads, although we still have a lot to learn here.

The importance of partnership is self-explanatory: a partner company sells your product and gets something in return. Often it is about the commission. But there are other reasons too. such as for example, many of our partners work as SaaS consultants in the B2B sector and would like to offer their own customers better SaaS products. And this is where we come in. For many, the commission is irrelevant.

What to look out for in partnerships

By building a large partner network, you can generate an additional channel for free B2B leads. However, there are certain points you should pay attention to:

• Partner search and onboarding is time consuming.
• This is almost a separate business area, in which you either invest a lot of time yourself or must designate employees for it.
• In return, leads can be generated quickly in this way. Unlike SEO, you don’t have to wait for your actions to take effect. Sometimes it is enough to find a big partner and the new customers come.
• The more partners, the less time for each individual partner. Partner support plays an important role and that takes time. If you have too many partners and you cannot look after each one individually, this can lead to the low quality of the partner-network.
• The partners tend to “fall asleep”, i. H. At first, they are hooked, but over time interest has waned, especially when all the partner company’s customers are already provided with your solution.
• The leads that come from this pipeline are only free before acquisition. A commission bill follows, and this can account for a good chunk of your margin.
• The leads from the partnership pipeline are less reliable than from other pipelines. It could be 20 leads one month, 5 the next. It’s hard to control the number.

Generating Free B2B Leads: Conclusion

B2B leads don’t always have to cost money. There are many ways to get free B2B leads. I have listed four of them in this article. But there are many more options! But as everywhere, the same applies here: You either pay with money or with your time!

Image source: https://www.deutsche-startups.de/2020/02/12/tipps-leads-kaeufer/

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Data scraping plays a bigger and bigger role. Continue reading to find out more about best scraping tools, web scraping, how it functions, and why it’s so crucial for data analytics. It has become an important component of how businesses work, innovate, and grow. 

For a business to succeed, data analysis and transformation into insightful knowledge are essential. The data may be prepared for additional analysis and integration after this process. It helps discover incomplete and erroneous data and then update, change, or delete it. It also helps find and remove faulty entries from databases.

What is data scraping?

Data extraction from the output of one computer program by another is referred to as data scraping. Web scraping is a practice of utilizing an application to extract useful information from a website. This is a popular example of data scraping. 

Web scraping is a method for more efficiently extracting historical data. This data may then be fed into a machine-learning database for model training. Businesses can regularly collect a significant amount of the required information through data scraping and using various online tools. 

Main advantages of using data scraping for B2B Marketing

Data scraping by using various automation tools offer many advantages for B2B marketers, including:

Time and cost efficiency 

With web scraping, you can have your computer complete all those tedious duties for you in a matter of seconds. This gives marketers more time to focus on other more creative tasks. Web scraping is far less expensive than engaging in a manual process of data mining. B2B scraping tools offer the needed services at a reasonable price. 

Automation 

Through machine learning, many data-scraping services are automated. Automation has many benefits, including efficiency, speed, and accurate results. It’s quicker and more efficient to run an algorithm across a huge dataset than to manually analyze all data on the page.

Tracking performance and competitors 

Another benefit of data scraping is better product analysis. It enables you to keep track of listings and sales information to see how well certain goods are doing. Never before has it been so simple to keep track of your business! 

Web scraping allows you to discover what you could apply and incorporate into your product or campaign to get better results by giving you the most recent modifications made by your rivals. Additionally, you may examine their audience to find future clients, forecast current trends, and make use of them to maintain your competitive edge.

Data accuracy 

Web scraping is a quick technique that is also quite accurate. Data scraping is a technique for obtaining data from numerous websites to use for different purposes. Therefore, it’s important to make sure the data is correct.

Better data-driven investment decisions

The concept of web scraping is not new to the investment community. To reduce the chance of failure, hedge funds may use the web scraping technique to gather alternative data. It aids in the identification of prospective investment possibilities and unanticipated hazards. 

Investments are difficult because they often need several steps before a well-informed decision can be made. To enhance decision-making, investment businesses use big data to increase the accuracy of analytical results. 

How B2B marketers can use data scraping

Data scraping can come in handy just about anywhere where you can analyze data and implement insights into your further actions. Here are some key examples of how data scraping is being used by B2B marketers:

• Gathering data. You can collect all types of data in one location, which is one of the major benefits of data scraping. You may gather scattered, unstructured data from several sources in one location via crawling, organize it, and then merge it into a single feed.
• Enhanced research. The most basic application of data scraping is to obtain information from a single source. The quickest approach to downloading information from a web page with important data in an organized manner is by using the best scraping tools. 
• Email marketing. Small B2B companies frequently send identical emails to everyone on their list, regardless of whether they are customers or still in the sales funnel because they tend to disregard their customer data. Lack of fundamental segmentation results in extremely poor open and read rates. 
• Analytics. Data about consumer behavior is crucial from a management standpoint. The collection and analysis of data can reveal important aspects to focus on in further campaigns or other marketing efforts.
• Making effective predictions. Collecting a lot of behavioral data is crucial for marketers who want to add value to their data and then use predictive analytics to get a competitive edge. Today, an organization’s success depends not only on the big data wave but also on its capacity to improve upon existing marketing efforts and provide more integrated outcomes.

10 Best scraping tools

Here are the top 10 B2B scraping tools to automate the tedious and time-consuming task of manual data gathering and entry:

Skrapp 

Skrapp is a pre-built solution that aids in locating verified B2B email addresses of individuals that are important to your company. This tool will assist you in developing the email list for your subsequent outreach effort, whether through Linkedin, business websites, or in-app features. The monthly fee for the basic pack with 1,000 emails is $49.

LeadFuze 

LeadFuze uses AI to find specific leads in particular sectors and job types. The service gives you comprehensive data in addition to the essentials, including confirmed emails, contact details, social media profiles, and more. Individual sales representatives, recruiters, or entrepreneurs who want to begin prospecting for new clients or hiring new employees would find the beginning bundle to be ideal. It cost $132.30 per month.

Linked Helper

With Linked Helper you can easily find targeted B2B clients on LinkedIn, and get the business data to turn these potential clients into customers. 

This tool also allows you to collect data about companies and people by using a keyword search and filters. Based on this data you can personalize your messages for better results. You can manage your connections in one place – through integrated CRM and import datasets for ad targeting and account-based marketing efforts.

Minelead

With the Minelead email finder extension for Chrome or the email finder Firefox add-on, you can effortlessly perform real-time email lookups with just one click. This allows you to discover employee emails of companies instantly. Find emails seamlessly while browsing the web, by simply visiting a website and using the Minelead email finder extension located in your browser’s toolbar. Rest assured, this process is both user-friendly and dependable.

ScrapingBee 

Another well-known data extraction tool is ScrapingBee. It displays your website as if it were a real browser, allowing you to use the most recent Chrome version to manage thousands of headless instances. Therefore, they assert that dealing with headless browsers like other online scrapers wastes time and consumes CPU and RAM. Plans for ScrapingBee start at $29/m.

Findymail

Findymail positions itself first and foremost as an email finder but its chrome extension has interesting scraping capabilities. With it, you can scrape emails (and other relevant data) from Linkedin Sales Navigator and Apollo. That makes it a really useful tool to have in your outbound sales arsenal.

Orbitly

With the help of Orbitly, a potent email extractor, you may locate social media accounts and the emails of potential consumers or clients that fit your target demographic. Reverse email lookup, mail merges, and data transfer to a CSV file are among the features. You may select a plan based on the number of credits you need because of the cost and price options ranging from $15 to $5000.

Data Miner

Data Scraper is a Chrome plugin that allows you to scrape data from any HTML website on the internet. Any page may be used to extract tables and lists. Then you may upload them to Microsoft Excel or Google Sheets. The basic membership option with 500 free page-scrape credits per month lets you use Dataminer Scraper for nothing. Additionally, there are premium programs with additional scraping features.

Scraper

When you need to rapidly collect data into spreadsheet form for online study, Scraper is a very basic (but constrained) data mining add-on that can help. It is designed to be a simple-to-use tool for experienced users who are familiar with XPath.

Web Scraper

​​An easy-to-use web data extraction tool is called Web Scraper – Free Web Scraping. In only a few minutes, a web scraper can extract huge amounts of data from a website. No further plugins need to be installed to configure which data should be extracted.

Instant Data Scraper 

An automatic data extraction program called Instant Data Scraper employs heuristic AI to determine which information on an HTML page is most important. This data may also be saved to Excel or CSV files. Website-specific scripts are not necessary for Instant Data Scraper.

Best scraping tools: Conclusion

One data set can be used to derive different inferences that may impact the overall profitability of the business. There are some ways in which B2B data can be used to impact sales and revenue, meaning B2B businesses should use data scraping and analytics to improve certain processes, future efforts, and competitive advantage.

Data scraping tools simplify the process of data extraction from websites, allowing B2B marketers to turn a heavy, time-consuming task into a quick automated data-gathering process.

image source: https://www.aretove.com/the-essentials-for-data-driven-business

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We have already written about B2B lead generation on LinkedIn, Instagram and Facebook. But there is one big player, changing digital world as we know it. In a couple of years, TikTok has managed to take over digital space. In 2021, TikTok was ranked the most downloaded app of the year. And not many professionals realize that this platform can be used as an effective channel to generate B2B leads. 

With an active user base aged 15 to 24, TikTok has become one of the key platforms for large global brands as well as small businesses. It offers a variety of features and opportunities other platforms lack.

Find out more about the best practices and tips for successful B2B lead generation on TikTok in 2022 in this short guide. 

What is lead generation

B2B lead generation is used to identify and initiate an interest of ideal customers for your products or services. B2B marketers capture the attention of leads and nurture them for sales. The process of nurturing sales includes many marketing tactics that build visibility, awareness, and interest within a target audience.

On TikTok, you are closer to a younger audience, which offers a lot of opportunities, however, may be quite challenging. The TikTok phenomenon with short-form content allows you when done right, to reach millions of users across the world. From there you can generate quality leads and get more people to buy your products or services.

The main benefits of lead generation

No business can go without lead generation, as its profit and growth highly depend on a built audience around the company’s brand. Lead generation brings visibility, credibility, trust, and interest from a target audience. 

How exactly do leads affect your business? Here’s a look at some benefits of B2B lead generation. 

Brand awareness

Brand awareness is all about how many people actually heard of your brand. It’s key for new startups and businesses of any size to gain a good reputation among the target audience, which leads to higher profit potential and brand value. 

The goal of lead generation is to position your company as a leader in the industry. When a customer needs to purchase a product or service they think of your company first. This requires creative and clear communication of the product value and uniqueness on the market. 

Boosted revenue

When done correctly, lead generation can be extremely cost-effective. With the right messages and offers across all your content, you can reach the most interested consumers. This leads to more sales and revenue. 

Nurturing leads helps to turn them into real customers and get higher conversion rates from different marketing efforts. Businesses should focus on lead generation, as it allows them to get more people interested in what they have to offer.

Efficient use of resources

Lead generation has evolved over the years and now with advanced tools powered by AI, marketers can spend less time on mundane tasks. Instead, they can get more creative with their messaging for marketing campaigns. There is no need to look for leads on your own. 

You can gather data using automation tools, which also offer powerful analytics features. By analyzing data and identifying key trends and patterns you can create more effective personalized campaigns, specifically tailored for your target audience.

More quality leads

The top priority for marketers is lead generation. This isn’t just a statistic, quality leads are the backbone of any business. You can have all the content you want, but if your target audience doesn’t engage with it and isn’t willing to buy what you are offering, then it’s a waste of time and money. 

For an effective lead generation that brings many quality leads, you need to tailor all of your content across different channels to the needs and interests of a specific audience. 

Trackable results

A great feature of lead generation is that you can track all the results and measure the success of your campaigns. You can also use your previous results to attract new prospects. Social proof is a major trust aspect, as there’s no better way to convince a new customer to consider your products than a review from a past client. 

The data you collect will also help with making well-informed decisions in the future that will lead to more growth opportunities. 

Why choose B2B lead generation on TikTok

TikTok has changed the way we perceive content. Now creating unique engaging short-form content is extremely important for a company’s further growth. Even though TikTok is more known as a platform for young audiences and funny dance challenges, the platform is taking new approaches to be more business-oriented. 

A study conducted by the Content Marketing Institute

TikTok is constantly working on introducing more features for businesses, so there are many opportunities for B2B companies. More and more companies are discovering the platform as a great way to promote products and generate leads.

Here are the key reasons why businesses should choose TikTok for B2B lead generation:

Mobile-first experience 

With the increased use of mobile apps, there is more demand for excellent mobile experiences. TikTok has managed to win the ‘mobile-friendliness’ game and made the user experience simple and smooth. And the short videos that are its main content are perfect for those who watch while at home, taking a break, or during their daily commute. 

Businesses have noticed the great potential in short videos and have jumped into trends. It’s a platform where you need to focus on creativity and effective clear communication. A key to success is entertaining, clever, and personal content. Mobile content is so important that there are entire video marketing strategies that prioritize it in their content creation process.

Access to the young audience

Unlike other platforms, TikTok understands what a younger audience needs. The algorithm is advanced and picks various videos for the recommendations that keep people hooked for hours. You can use the app to your greatest advantage and effectively advertise products to a wider audience. 

Oberlo demographic on TikTok users ages

Offers tools to make creative videos 

TikTok supports brands that create authentic and engaging content that accurately represents the brand’s value. TikTok retains users much better than any other competing platform, the audience is eager to watch new content and engage with brands. 

Some businesses have found it difficult to start a TikTok campaign and manage the company’s account, however, everyone can find their specific approach. Some focus on recreating trending videos while keeping their business authenticity present. 

Others focus on storytelling so potential customers understand them.  Whatever content you prefer as a business, brand value and uniqueness are very important! 

Key tips for effective B2B lead generation on TikTok

Get inspired and create unique videos for B2B lead generation that make you stand out from your competitors, to do that follow a few best practices:

Be authentic

First and foremost, be authentic. TikTok is a very personal platform, where to build relationships with your audience, you have to be authentic. On a business account, viewers want to see the people behind the company, their stories, and who are they buying from. 

Brands with charismatic leadership have been doing great on this platform, so make your brand more human and connect on personal levels. A brand isn’t just a faceless structure but a group of passionate individuals who are invested in the brand. Make sure to show it through the content you post on TikTok.

Focus on creating relevant engaging content

TikTok video is between 15 and 60 seconds, every second is critical for B2B lead generation. For a user to watch the whole video, it’s important to capture their attention from the very start. Valuable content will help you find your potential customers quickly. For a video, it’s recommended to first provide a problem, a product designed to solve it, and an impact the solution had – all in a few seconds.  

Another great marketing technique is the UCG tactic. It encourages users to create content as a response to yours and engage them with your brand or have them participate in a challenge you’ve started. 

TikTok UCG Flywheel

Interact with other brands and try to find an interested audience

TikTok isn’t just another way to promote your brand, it’s about building a community around your brand. That means engaging with the audience in the comment section is crucial. Be sure to always have your comments turned on and respond to user comments and questions. 

Make sure you’re also active in other brands’ comments, run discussions, and engage with other users. You can also follow hashtags and find content relevant to your industry. This is a great way to find out what your competitors are doing, which tactics they use to engage with the target audience, and analyze what’s working and what’s not.

B2B Lead Generation on TikTok: Final thoughts

TikTok is developing extremely quickly across the world. If you use the right strategies on TikTok and create content that grabs the attention of your potential customers, you’ll generate more quality B2B leads and raise your brand awareness. 

As more and more brands are coming to TikTok to communicate with their audience, you can expect many changes and new tools being developed for a better experience for businesses. 

Title image source: https://www.trustedreviews.com/news/tiktok-now-uses-ai-for-user-violations-heres-what-it-means-for-you-4154531

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LinkedIn offers a great opportunity to increase brand awareness and recognition, especially for B2B businesses. There are now around 58 million companies that have built their brand communities on LinkedIn, which makes it the right place for finding and generating B2B leads.

In this guide, you’ll find best practices and tips for effective lead generation on LinkedIn in 2022.

What is Lead Generation

Lead generation is one of the most important aspects of the sales funnel that consists of converting your target audiences into potential clients. The sales cycles and closing deals take a lot of time and effort for B2B businesses. 

On LinkedIn, you’re connecting with professional audiences at scale. This helps to drive meaningful engagements in result-oriented environments. To generate high-quality leads B2B businesses must focus on the content that’s being shared across different social channels.

The main benefits of using lead generation 

With a powerful strategy and clear objectives, lead generation can offer your business great growth opportunities and benefits. Here are the key advantages of lead generation on LinkedIn:

Increased brand awareness and visibility

The more people know about our brand, the better your reputation, revenue potential, and overall brand value will be. It’s essential to raise exposure and awareness for your brand. Lead generation helps to educate and inform individuals in your target market about your product and its benefits. 

Better resource allocation

When dealing with prospects who are already interested in your products, you can use minimum resources on other aspects of the sales funnel. Lead generation doesn’t require huge investments compared to paid advertising and managing marketing campaigns.

More business opportunities

When you engage in lead-generating activities, you will come into contact with people working in various businesses and industries. Even if you are unable to make a deal with them, you can benefit from their referrals. Creating networks is very profitable in the long run and opens up new prospects for you.

More sales and revenue

The capacity of your brand to reach target prospects can be maximized when lead generation is done properly. To do this, you must use the proper messaging, offers, and content to get their attention. 

The potential for revenue growth is excellent, particularly when you focus on the interests and pain points that matter to your audience. Utilizing lead-generating tools increases a company’s likelihood of turning leads into paying customers, increasing revenue and profit margins. 

Better lead quality

You should create content with a specific audience in mind for effective lead generation. From the website and email copy to the social media and blog articles, everything you post on LinkedIn and other social media for your brand should be tailored to these particular audiences. This will help you to raise the quality of your leads, which then results in a boost in sales and conversions.

Why LinkedIn is good as a B2B Lead Generation Platform

A study conducted by HubSpot in 2021

LinkedIn is the right platform for attracting good prospects and building connections with them. Here are the benefits of using LinkedIn for generating leads:

• A dedicated professional networking platform. LinkedIn is a platform where you connect with professionals across different industries. When searching for professionals on LinkedIn, you can filter the results based on the job title, capabilities, location, etc. This helps in performing a more targeted search based on your buyer persona. 
• A large number of active users. LinkedIn boasts of having millions of members which is quite a number! Most of them are active users who log in every day and engage with others. 
• Cost-effective. While it is possible to generate leads on LinkedIn for free you can also choose the paid options. Running ads on LinkedIn is quite cost-effective compared to other social media platforms, as you get a better conversion rate, increasing the ROI. 
• Well-suited for B2B lead generation. The majority of the businesses are on LinkedIn. Its strong professional targeting functionality and analytics help to connect your brand with the right audiences. 

5 key reasons why cold writing on LinkedIn is not effective 

The main reasons to avoid cold writing on LinkedIn in 2022 include the following:

1. Short attention span. We live in the world of short-form content, that’s why we need to follow trends and leverage the benefits of creating this type of content. The general audience got used to quick 15-second videos or a constant scrolling of short posts on Instagram or Facebook feeds. It’s really hard to stand out, but still possible.
2. Makes it hard to reach the needed goals. Cold writing may not be as effective as you would want it to be. Without a clear CTA and relevance to your target audience, the content won’t bring you any results. 
3. Messages easily get lost among others. There is so much content being shared every minute on LinkedIn, so if yours is generic and doesn’t offer any value to readers, they won’t pay much attention to it. 
4. Cold writing is usually perceived as spam. Cold writing is easy to identify and usually ineffective if not used with the right strategies and tools. With this type of content, you not only lose the trust of your audience but also lose interactions and engagement, which are important for further growth on the platform.

Best practical tips for lead generation on LinkedIn

Here are some tips to help you leverage LinkedIn’s unique functionality for effective lead generation for B2B. 

Take the most out of Conversation Ads

Creating Conversation Ads in LinkedIn Campaign Manager

You may communicate directly with professionals on LinkedIn with Conversation Ads. These messages are good for reaching out to potential customers since they incorporate personalized content and CTA buttons. To achieve the best results, Conversation Ads should be created with less formal and interesting content.

Use LinkedIn’s matched audiences 

The matched audiences feature on LinkedIn offers targeting choices that combine professional and business data. Retargeting, contact targeting, account targeting, and lookalike targeting are all examples of matched audiences. You can target an email contact list that you submit by using content targeting. Running account-based marketing campaigns is made possible by account targeting.

Did you know, that you can export your leads from LeadRebel to LinkedIn audiences? This enables you to generate an audience from the companies, who have visited your website!

Utilize LinkedIn to its full potential with Sales Navigator

Sales Navigator on LinkedIn

The goal of LinkedIn’s Sales Navigator is to make it easier for advertisers to track and interact with their LinkedIn leads. It can help you locate decision-makers, learn more about your existing leads, and even propose new leads to clients. 

With the help of the PointDrive tool in Sales Navigator, you have access to a wide range of powerful options for monitoring lead engagement and distributing personalized multimedia material.

If you are looking for similar websites, offering contact databases, feel free to check out this article: https://blog.leadrebel.io/b2b-leads-databases/

Post consistently to keep your audience updated

LinkedIn is where professionals find the most recent insights and updates on their industry. By integrating polls, videos, longer written articles, and shorter daily posts on various topics relevant to your target audience’s interests, you can add variety to your content on LinkedIn. 

If you post frequently, you’ll establish yourself as a regular on their page, and familiarity facilitates starting new conversations. To ensure that you’re posting what people want to read, follow your page analytics to figure out what resonates with them the most and focus on creating similar content.

Join and engage with other users in LinkedIn Groups

List of Groups in a LinkedIn Profile

You should join LinkedIn Groups to interact with other professionals and discuss topics related to your field. Joining groups enables you to network with potential clients and demonstrate your expertise by responding to their inquiries and sharing pertinent resources. 

You can share your updates and articles to promote discussions on relevant subjects. Your potential clients can notice what you say and start to perceive you as a source of insightful information. 

But don’t pitch your products immediately after joining a group. Instead, focus on connecting with the prospects and building relationships. And after examining prevalent industry pain points and how leads want these issues resolved, offer hyper-targeted value propositions.

Lead Generation on LinkedIn: Conclusion

LinkedIn users are focused on improving their professional and commercial objectives. Because lead generation and other marketing strategies are so simple to apply on LinkedIn, it has become the preferred platform for B2B marketers. Businesses should make lead creation through LinkedIn a priority to increase revenues and be open to more opportunities. 
To find out more about lead generation on LinkedIn check out LinkedIn Marketing Solutions Guide with key insights for B2B marketers.

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