All customer acquisition measures using software and integrated platforms should keep two issues in mind:
- If your sales pipeline & management process is well-defined, you can scale it even further with lead generation software.
- Poor sales software will slow down your sales team. If your processes do not run smoothly, even the most advanced lead generation software will not help you.
The same principles apply to any other category of sales software.
However, the right lead generation software can help salespeople do what they do best: selling.
With the right programs, employees can conduct more productive sales pitches and address potential weaknesses in their conversation upfront rather than spending hours of unnecessary administrative work afterward.
The ideal solution shortens the time spent on administrators and lets the sales team get through the day effortlessly. We will show you how.
How Does the LeadRebel Software Facilitate Lead Generation Measures?
According to one study, B2B sales representatives spend 21 % of his time working on lead research. That is 8.4 hours in a 40-hour week–more than one working day and almost one working week per month. This adds up to about two and a half months per year.
How can you reduce this time for lead research? With lead generation software that automates the qualification process as much as possible.
LeadRebel enables this automation by collecting and listing only the most useful and insightful information for sales reps.
The Functions of LeadRebel at a Glance
LeadRebel is software for B2B lead generation. The program shows you which companies have visited which pages of your website. Besides, it will display to you the related company as well as the contact information of contact persons.
These advanced features give you the ability to talk to prospects, the “hot leads,” right after surfing, whether by email or phone. That means more traffic , “warmer” leads, and more sales success — more information about how LeadRebel works can be found here.
The Software Finds Leads and Provides Accurate Contact Information
Referrals, word of mouth, data left behind by website visitors, trade shows, and networking events are excellent sources of lead generation, and so are purchased contact lists.
According to Salesforce, research has shown that worldwide within 30 minutes:
- 120 companies change their addresses,
- 75 companies change their phone numbers,
- 30 new companies are founded, and
- 20 CEOs leave their job.
This means that you quickly encounter a problem in this area: outdated data, a common problem in marketing and sales. Data from marketing lists, social media, trade fairs, and search engine marketing become inaccurate over time. Therefore, proper management is essential.
These circumstances show how vital lead generation software is. One of the best lead generation strategies is to retrieve marketing lists from a paid database that is regularly updated and integrated into your CRM solution.
These marketing lists help you find new customers and prospects and integrate customer information into the sales intelligence software. This way, you spend less time researching and more time contacting decision-makers.
Lead Generation Software Identifies New Opportunities
While referrals, recommendations, networks and purchased lists are excellent lead generation strategies, the best approach is to grow your marketing list using the web organically.
The beauty of LeadRebel is that it helps you capture information directly at your business’ point of contact: be it while visiting your landing page, downloading white papers, or opening emails.
Based on such actions, leads are evaluated, and the subsequent steps are triggered as they had already been predefined. Knowing how and when your customers interact with your brand online, you can create a one-to-one buyer journey and help your sales force to attend qualified leads personally, while other leads get maintained automatically.
Here are a few examples:
A visitor who has been visiting your site five times in the past week and accessed ten or more pages is “hotter” than one who just dropped in once.
A lead who completed your contact form and wrote a detailed message is more invested and more interested than one who just leaves a few words.
This is the kind of information your employees would never be able to collect and exploit accurately and quickly without the help of software.
Prerequisite for the Optimum Use of LeadRebel
In some circumstances, we recommend that you first optimize some points on your website before using lead generation software such as LeadRebel.
The three prerequisites to allow LeadRebel to fulfill its task optimally:
- Quantity: as much traffic as possible
- Quality: traffic from B2B sources/companies
- Relevancy: targeted audience (e.g., geographical, company size) instead of random visitors
Customer acquisition measures using software such as LeadRebel focus on your marketing activities. This, however, is only possible if all systems are running correctly and you are consistently producing high-quality traffic. You can, therefore, use measures and tools in a supportive and optimizing way, which serves as an ideal supplement and post-processing tool for LeadRebel.
We divide such additions into three areas, which you probably use and thus create traffic and have success with already. They are:
- Google Ads
- PR, directories and platforms
- Content marketing
Here is how to get the most out of your website and online marketing activities in order to gain the best results from any software. To do so, we evaluated the data available to us internally, incorporating our customer’s feedback.
1. Generating leads with Google Ads
Without Google, no one takes a step outside the door nowadays. Each of your customers searches on Google for information about products or researches certain services. The search engine gathers all the data and provides the searcher with bespoke results based on her user profile.
That is where Google Ads comes into play; with this tool, you can advertise your website. When the customer clicks on your ad and contacts you, it is considered a lead.
You can use Google Ads to attract more customers in any industry and motivate them to take action. You will find those people who already have an interest in buying from you via Google. If you understand consumers’ search patterns, you’ll get even better results.
Based on the experience of our customers, we therefore recommend an SEO-optimized Google Ads tactic. To do it, keyword research and basic knowledge of Ads ad placement are required. This measure, in fact, attracts traffic that is pretty easy to convert.
2. Generating leads with PR, directories and platforms
When content-related platforms introduce and popularize products and services, the site will attract a very relevant and interested audience, which can also be easily converted.
Here, too, initial research has top priority. Which industries are of interest in your product or services? (Free) online and association directories, as well as industry portals, allow you to filter accurately, capturing relevant leads in a suitable database. This gives you a feeling for the structure and size of the chosen customer segment.
Anyone registering their company on B2B platforms also has the option of leading a kind of ranking list: Many such portals are crawled by leading search engines and are often searched for.
The search for customers or service providers in a business directory also offers the advantage that the data are usually well maintained and prepared. This greatly facilitates the search for suitable business partners.
Anyone who decides for an entry in a well-known and wide-reaching B2B portal has an added advantage over “run-off-the-mill” Google searches. Unlike other search engines, the prospective customer comes to the portal with a targeted search query. In most cases, he already knows the portal or has high confidence in the search results. This is because these searches are usually more effective than long research.
LeadRebel helps you evaluate the data from these portals and use it for your purposes.
3. Generating Leads with Content Marketing
Modern search engine optimization is based on the high demand of users for top-notch quality content. You can leverage it for lead generation: If you meet the needs and reliably deliver great content, users will trust you–and as we know, trust is the foundation of sales success.
For these reasons, content marketing has become the “classic” of lead generation. It will generate a steady flow of traffic eventually generating leads accordingly, as the posts will appeal to people who are searching.
In addition to targeted traffic measures like Ads, blogging is the best way for B2B and B2C marketers to generate leads in the various social media marketing channels.
However, if you want to use blog posts for content marketing especially, you should optimize your blogs for lead generation:
- Write well-researched, long blog posts that add value to the reader.
- Only promote your services in the blogs if it is thematically relevant. This means no surreptitious advertising; instead, mention your services always when it really serves the customer.
- Just add a sign-up form to your blog pages so that readers can subscribe to your blog directly: make it as easy as possible for the customer.
- Create lead magnets and targeted downloads.
All publications should solve a problem of your target audience.
Interim conclusion: These three areas support your lead generation software perfectly and ensure that you can collect enough valuable data.
Customer acquisition measures in combination with LeadRebel: Post-processing
With some piece of software alone, you are not done. You also have to ensure effective execution. That is why the right post-processing is so essential. Since the potential customer is currently searching, it is worth calling him directly–even while he is still researching the product/service.
Thanks to LeadRebel, your team is perfectly prepared to pick the customer up where he is, by providing him with the information he was looking for.
Summary: Customer Acquisition Measure in Combination with LeadRebel
Lead generation software platforms collect important information about your incoming leads. The data help the team to work primarily with “hot leads” and convert them into customers. Thanks to the software, you will never miss the right time again, and you will never miss valuable opportunities for closing deals again.
The LeadRebel software helps you optimize your website as a lead generation tool. With targeted measures for customer acquisition, you first promote the traffic to your site, and then you use the tool. LeadRebel can rank leads based on the criteria you set and then assign quality leads to the most relevant seller. The data are based on company, name, location, interests, level of experience, or expertise. After qualification, you can decide how you want to save the information in the program. That way, you automatically create a new contact and the associated business information.