Introduction: Rise of the Machines

In recent years, there has been an enormous amount of hype around artificial intelligence and its potential to transform a wide range of industries. One area where AI has shown particular promise is in the development of chatbots and virtual assistants that can engage with customers, provide information, and even make recommendations. One such chatbot is ChatGPT, a language model based on the GPT-4 architecture that can carry out sophisticated conversations with users. Combination of LeadRebel & ChatGPT can be a powerful tool in your lead generation activities.

But ChatGPT is more than just a chatbot – it is a powerful tool that can be used by businesses to attract and engage customers. One way that this is achieved is through LeadRebel, a website visitor recognition software that allows companies to see which organizations have visited their website. By using data from LeadRebel, ChatGPT can identify potential customers and target them with personalized messaging.

In this article, we will explore the capabilities of ChatGPT and the benefits of using LeadRebel to drive customer engagement. We are going to show you, how we are using ChatGPT in combination with LeadRebel, how we generate new Leads without any additional costs or efforts and how we are going to enhance our software with help of ChatGPT.

We will also discuss the potential for this technology to revolutionize the way that businesses interact with their customers and the impact that it could have on the wider industry. So, let’s dive in and see what ChatGPT and LeadRebel can do for your business.

Table of contents:

• ChatGPT – The AI-Powered Chatbot Revolutionizing B2B Lead Generation
• …And what is LeadRebel?
• ChatGPT + LeadRebel = LeadRebel Bot
• Use Cases. Getting High on Own Supply
• What’s Next for LeadRebel & ChatGPT?
• What Risks and Difficulties are Involved?
• What about GDPR?
• LeadRebel & ChatGPT: Summary and Future Outlook

ChatGPT – The AI-Powered Chatbot Revolutionizing B2B Lead Generation

ChatGPT is a highly advanced language model trained on vast amounts of natural language data, utilizing sophisticated machine learning algorithms. Based on the GPT-4 architecture, ChatGPT has the ability to understand human language and generate natural-sounding responses in real-time. This makes it an ideal tool for businesses seeking to engage with customers, build relationships, and generate leads.

But how does ChatGPT work, and how can it be utilized in B2B lead generation?

At its core, ChatGPT is a chatbot that can conduct natural conversations with users. It is engineered to understand the context of a conversation, recognize intent, and provide appropriate responses based on that information. This makes it an extremely adaptable tool that can be utilized in a wide range of scenarios.

One of the areas where ChatGPT has demonstrated its potential is in B2B lead generation. By utilizing data from LeadRebel, ChatGPT can identify potential customers who have visited a company’s website and engage with them in a personalized manner. This can help establish relationships and generate leads by providing valuable information, answering questions, and offering solutions to issues.

For example, if a potential customer visits a B2B company’s website and displays an interest in a specific product or service, ChatGPT can utilize that information to engage with them in real-time. By asking questions, providing information, and offering solutions, ChatGPT can build a rapport with the customer and increase the likelihood of converting them into a lead.

In addition to lead generation, ChatGPT can also be utilized to offer customer support, respond to frequently asked questions, and even automate certain business processes. This can help save time and resources while improving the customer experience.

Overall, ChatGPT is a powerful tool that B2B companies can utilize to engage with customers, establish relationships, and generate leads. By harnessing the power of AI and machine learning, businesses can remain ahead of the curve and take advantage of the latest technological advancements in the industry.

…And what is LeadRebel?

If you’re reading this blog but haven’t yet heard about our product, let us introduce ourselves: we are LeadRebel, a B2B lead generation software. Our platform identifies the companies behind your website visitors, providing you with detailed information about their behavior during their visit, and insights into each company and its employees. And yes, we are doing it in GDPR-conform way.

LeadRebel’s core function involves working with data, and by combining our data with ChatGPT, we can achieve incredible results.

ChatGPT + LeadRebel = LeadRebel Bot

This may seem like a small step for us, but it’s a significant step for humanity – or at least for those of us who are passionate about lead generation, sales, and digital marketing. While we are excited about this achievement, we are already planning for more significant and sophisticated advancements in merging LeadRebel with AI technologies. Our ultimate goal is to create the Swiss Knife of B2B lead generation. For you, it is big step, because your traffic conversion rate will never be the same.

We are excited to introduce the LeadRebel bot, a powerful combination of ChatGPT and LeadRebel technology. Our bot can provide the following benefits:

1. Standard ChatGPT functionality (can be used without LeadRebel): You can pre-trained the model with information about your company, product, service, pricing, support, and anything else related to your business. This means that ChatGPT can answer practically any question your potential customers may have on your website. While AI-based chatbots have been around for a while, the elegance, creativity, wording, and charm of ChatGPT-based bots are unique. Additionally, our bot requires minimal training and is foolproof.
2. Personalization based on LeadRebel: Our bot can grab various variables from LeadRebel, such as the visitor’s location, language, visited subpages, company, industry, and more. Using this information, our chatbot optimizes its answers based on these variables, providing personalized responses to your potential customers.

Customization of Responses using LeadRebel & ChatGPT

One example of personalization our LeadRebel bot can offer is greeting visitors with “Greetings to <city>, it looks like you have great weather out there!” This can create a more personalized experience for your visitors and make them feel more welcome on your site. While there is a chance that the bot might get it wrong due to IP registration issues, in most cases, it will be accurate and intrigue your visitors. And while this level of personalization may seem creepy to some, we believe it can improve engagement and conversion rates when used correctly.

In next step our LeadRebel bot can personalize the conversation by recognizing the industry of the visitor, for example it can be mechanical engineering, or real estate or… you name it. This allows the chatbot to provide tailored responses that are specific to the visitor’s needs. For example, if the visitor is in the mechanical engineering industry, the bot could highlight the advantages of your product by saying “We are one of the most cost-efficient suppliers for mechanical engineering in <country>.” This approach can demonstrate your expertise in the industry and increase the likelihood of converting the visitor into a customer.

And of course, the bot can also “see” on which page potential customer is. Is it pricing page? Bot will include some references to pricing in its answers. Maybe is it “about us” page? Bot can say couple of words about your companies’ unique story, without customer even asking for that.

Bot can also consider the source of the visit. The source can be LinkedIn, Google ads, email marketing campaign, or some popular publication about your company. The bot say: “Thank you for following our company on LinkedIn”, or “We are glad that you ready about us on <referral website>”.

Also LeadRebel can “feed” description of the company to ChatGPT so that the answers of the bot are even more detailed and optimized.

Use Cases. Getting High on Own Supply

Whatever we develop, we of course do it for you and for bright future of humanity. But in first place, we are doing it for our own company. We have created this bot to generate more leads, to whom we will sell, well, this exact bot (in combination with LeadRebel core of course). And guess what? It is working, even in this initial, beta version of the software. So here, how we get high on own supply

via GIPHY

Use Case 1: Nice Guy from Poland

The visitor already knows our product, his company is in trial, so he simply looks around to find out more information about the software. Conversation is pretty straightforward. Note, in this case the company of visitor wasn’t recognized by LeadRebel.

Greetings to Warsaw, I’m LeadRebel bot, based on ChatGPT. Feel free to ask me any question about LeadRebel! How can I help you?

17.04.2023 13:01:02

just looking

17.04.2023 13:01:02

Alright, no problem. Feel free to reach out to me anytime if you have any questions. Have a nice day!

17.04.2023 13:01:04

my colleagues are working with You

17.04.2023 13:01:29

That’s great to hear! Can you please tell me your name and email address so I can help you better?

17.04.2023 13:01:31

H****.o****@s*****.pl

17.04.2023 13:01:49

Thank you, H.! How can I help you with LeadRebel? Do you have any questions about our software, or do you need any assistance with your LeadRebel account?

17.04.2023 13:01:51

thank You I will check and learn about Your platform.

17.04.2023 13:02:22

Sure, H.! Let me know if you have any questions or would like any assistance with learning about LeadRebel. You can always reach out to us at info@leadrebel.io if you need further help as well.

As you see from the conversation, we got contact details of the visitor. Of course, not everyone is going to give his/her contact data, but users with high interest in the product sometimes do. This is all we need. Our sales talked with the potential customer, gave some additional information about LeadRebel. At the end of the trial, customer was converted in paid account. Thanks H.!

Use Case 2: Person Name + Company = Lead

In this case, LeadRebel was able to recognize the company. Visitor gave us his name. What else do you need to find the right person? (of course, if the company isn’t very big). Also note, chat switched right away to German, once visitor greeted on German. Can your sales reps do it?

Greetings to Stuttgart, I’m LeadRebel bot, based on ChatGPT. Feel free to ask me any question about LeadRebel! How can I help you?

17.04.2023 17:27:13

Hallo

17.04.2023 17:27:13

Guten Tag! Wie kann ich Ihnen helfen? Bitte sagen Sie mir zu Beginn Ihren Namen und Ihre E-Mail-Adresse.

17.04.2023 17:27:16

F.

17.04.2023 17:27:22

Hallo F.! Wie kann ich Ihnen in Bezug auf LeadRebel helfen?

17.04.2023 17:27:24

Was kostet die Version über PREMIUM hinaus.

17.04.2023 17:27:47

Die Kosten von LeadRebel über die PREMIUM-Version hinaus richten sich nach Ihren individuellen Anforderungen und verwenden. Es gibt keine festen Preise; wir bieten stattdessen ein maßgeschneidertes Angebot an. Wenn Sie also mehr Anforderungen oder Anfragen haben, empfehle ich Ihnen, das Kontaktformular auf unserer Website auszufüllen, um ein Angebot zu erhalten, das Ihren Bedürfnissen entspricht. Hier ist der Link zum Kontaktformular: https://leadrebel.io/#contact Könnte ich Ihnen bei der Buchung von kostenlosen Demos oder der Registrierung für eine kostenlose Testversion von LeadRebel behilflich sein?

Visitor didn’t show much interest here. Based on the data from conversation, we found the person and reached out, but the talks went nowhere. Well, life is hard for sales.

Use Case 3: Grumpy Visitor Worried about GDPR

In this conversation, LeadRebel has recognized the company and of course the city. We have good starting position, but the visitor is in bad mood.

Greetings to Århus, I’m LeadRebel bot, based on ChatGPT. Feel free to ask me any question about LeadRebel! How can I help you?

19.04.2023 17:00:55

Why is the front on your site so light grey that it is almost unreadable?

19.04.2023 17:00:55

Before I answer your question, can you please tell me your name? Also, if you have any questions about LeadRebel, I’ll be happy to help!

19.04.2023 17:00:58

So I didn’t mean front but font

19.04.2023 17:01:16

Thank you for clarifying that! LeadRebel uses a legible and modern font, but we are always striving to improve the performance and user experience of the platform. If you have any suggestions or feedback on the font, please feel free to reach out to our support team at info@leadrebel.io. Would you like to know anything else about LeadRebel or possibly try out our software with a free trial?

19.04.2023 17:01:22

My head is almost imploding because of how unreadable the font is. I would recommend making it darker

19.04.2023 17:02:39

Thank you for your feedback, we truly appreciate it! We understand the importance of legibility and ease of use of the platform; therefore we will take your suggestion into consideration and work on improving our font color. If you have any other questions or concerns regarding LeadRebel, please feel free to reach out to our support team or try out our free trial.

19.04.2023 17:02:45

Can your service be used by us to identify who visits our website?

19.04.2023 17:03:45

Yes, that is exactly what LeadRebel does! Our software is perfect for B2B lead generation, providing you with detailed information on the companies that visited your website, including their address, website, social media profiles, contact data and employees. This allows you to identify warm leads and follow up with potential customers. Would you like to try out LeadRebel with a free trial or perhaps schedule a demo?

19.04.2023 17:03:51

I have colleagues in our legal department who are worried if these services are not fully GDPR compliant. Are they?

19.04.2023 17:05:14

Yes! LeadRebel is fully GDPR compliant, and we respect your data and privacy. We make every effort to follow all GDPR guidelines. Our software only processes publicly available web data, and we provide clear and transparent information on how we collect and process personal data. We also have a privacy policy available on our website that explains exactly what data we collect and how we use it. If you have any more questions regarding GDPR compliance, please do not hesitate to reach out to our support team at info@leadrebel.io.

The conversation goes for a while, nothing special.

First thing we did, we made the font on our website darker. +1 point for UX.

Then we started to search for the person, who was chatting with us. Even though the company is international, having had some business experience with Denmark, we had no doubts that we talked to a Dane (don’t get us wrong, I personally really like Denmark  ).

In second step, we decided, that it was middle aged man (don’t ask why, just gut feeling, has nothing to do with AI).

Third step, we know who our target audience is: in 90% of cases marketing manager or head of marketing.

We found 2 persons, fitting those three criteria (whole search took about 5 minutes). And simply approached both. The deal is still in the pipeline.

As you see, lead generation is easy and fun, costs close to nothing and needs no real time investment, when you combine visitor recognition with AI bot.

What’s Next for LeadRebel & ChatGPT?

The initial version of LeadRebel bot will be released on 12^th of May. But this is just a first step. Our goal is to enable data driven customization of as many elements on any given website, as possible. With help of LeadRebel and ChatGPT your website will turn into traffic conversion and lead generation machine. It stops being some static, primitive version of itself, and turns into dynamic, everchanging and all-seeing eye of Sauron, sucking in leads like a black hole.

What Risks and Difficulties are Involved?

Where there are opportunities, there are also risks. On top of that, there are some typical problems associated with ChatGPT, which can be annoying.

• One of the issues is stability, as ChatGPT might experience downtime. This doesn’t happen very often, but it can occur occasionally. That means the bot can go offline and stop responding mid-conversation, resulting in a request-timeout. We have observed such disruptions occurring once every several days, and it can take several minutes to half an hour or so before the bot is back online. Obviously, this is not the best way to impress potential customers.
• Another risk to consider is legal implications. For instance, Italy has banned ChatGPT, and other European countries are still trying to figure out how to regulate the wild growth of AI technologies and the associated data privacy issues. It’s challenging to predict how these regulations will affect our industry in the short term, but in the long term, they may benefit the industry.
• Difficulties with prompting is another challenge, especially when using ChatGPT or similar technologies. Creating the right input for the AI is critical to ensure that it provides helpful answers. When third-party data sources like LeadRebel are involved, creating clear and efficient prompts becomes even more critical and challenging. The AI must be able to handle lots of input at once and integrate it into the answers without making the conversation awkward and artificial.

For example, if you ask the AI to optimize an answer based on the website visitor’s city, industry, country, language, and browsing behavior, while also including one or several calls to action, the AI is given too many constraints, and it may not use the input effectively. In such cases, one or more input factors may be disregarded, which could be harmful to your marketing efforts since the AI might leave out crucial factors and focus on less important ones. For instance, instead of considering a customer’s industry or interest on the website, the AI might choose to focus on the visitor’s country and city in its answer, even though they may be less relevant.

Creating the right prompts may require some time, effort, and trial-and-error testing until ChatGPT starts providing optimal content.

What about GDPR?

Many of you may be wondering about GDPR and data privacy in general. While I am not a lawyer, I can logically conclude that LeadRebel does not transfer any additional personal data to ChatGPT.

It is important not to transfer IP to ChatGPT since it counts as personal data, at least in Germany. However, the rest of the information (country, city, company, industry of the visitor) does not count as personal data because you cannot identify a person solely based on this information (well, there are indeed some villages or dying cities, somewhere in Siberia, having just one inhabitant, but ok, let’s not be that captious).

This means that since LeadRebel is GDPR compliant, we are not transferring any additional data to ChatGPT. Therefore, the combination of the two may seem creepy or big-brother-like, but it is still GDPR compliant.

LeadRebel & ChatGPT: Summary and Future Outlook

ChatGPT, as well as other upcoming AI projects, have the potential to revolutionize many industries, if not all. This year we have seen major breakthroughs in AI technologies. There are many positive sides to this development, but also many possible dangers and risks.

However, for online marketers, salespeople, and digital innovators, a whole new world full of opportunities has been created. LeadRebel can be one of the tools you might need in this digital Klondike. By combining LeadRebel and ChatGPT, your possibilities in terms of conversion optimization, lead capturing, data mining, and general sales and marketing optimization are as numerous as never before.

At LeadRebel, we are working hard to turn our website, and subsequently, your website, into an all-seeing eye of Sauron, with the noble goal of improving the user’s experience on the website, providing all necessary information immediately, and creating a Tinder-like instant match between the customer and potential provider, while avoiding the month-long search and research process.

The post Turn your website into all-seeing Eye of Sauron by combining LeadRebel with ChatGPT appeared first on Leadrebel Blog.

Account Based Marketing Guide: Introduction

In our last article about ABM we gave some quick introduction into the topic. Recap: Account-Based Marketing (ABM) is a strategy that has gained significant popularity in recent years, particularly among B2B marketers. It is a targeted marketing approach that focuses on building relationships with a specific set of high-value accounts, instead of targeting a broad audience. In this article we would like to present more in-depth account based marketing guide.

ABM involves creating personalized marketing campaigns for each account, which can include personalized content, targeted ads, and customized outreach. The goal is to engage with key decision-makers and stakeholders within the target accounts, and ultimately drive revenue growth and customer loyalty.

Best Practices for Account Based Marketing

Implementing ABM requires a thoughtful approach and careful consideration of several factors. Here are some best practices to consider when doing ABM:

1. Identify the right accounts – The success of ABM depends on selecting the right accounts to target. Consider factors such as revenue potential, industry, and fit with your company’s offerings.
2. Understand your target accounts – Once you have identified your target accounts, do your research to understand their pain points, challenges, and buying behaviors. This will help you create personalized content and messaging that resonates with them.
3. Align sales and marketing efforts – ABM is most effective when sales and marketing teams work together to engage with target accounts. Ensure that both teams are aligned on goals, messaging, and tactics.
4. Create personalized content – ABM involves creating customized content and messaging for each target account. This can include personalized emails, targeted ads, and customized landing pages.
5. Measure and optimize – Like any marketing strategy, ABM requires measurement and optimization to ensure success. Track metrics such as engagement, conversion rates, and revenue generated, and adjust your approach as needed.

Here are some additional considerations for implementing ABM:

1. Focus on building relationships – ABM is about building long-term relationships with high-value accounts. Focus on providing value, solving their pain points, and building trust.
2. Use multiple channels – ABM requires a multi-channel approach to reach and engage with target accounts. Consider using channels such as email, social media, direct mail, and events.
3. Leverage data and technology – ABM requires a data-driven approach to identify and engage with target accounts. Use data and technology to personalize content and messaging and measure engagement and conversion.
4. Align ABM with overall marketing strategy – ABM should be aligned with your overall marketing strategy and goals. Ensure that your ABM efforts are integrated with other marketing channels and tactics.

Implementing ABM requires careful consideration of several factors, including identifying the right accounts, understanding their pain points, aligning sales and marketing efforts, creating personalized content, measuring and optimizing, and building long-term relationships. By following these best practices and considerations, marketers can implement ABM successfully and achieve their marketing goals.

Use-Cases and Real-Life Examples of Account Based Marketing

Here are some real-life examples of companies successfully implementing Account-Based Marketing (ABM):

1. Adobe – Adobe used ABM to target a specific set of accounts in the financial services industry. They created highly personalized content and campaigns, including interactive microsites and personalized videos, to engage with their target accounts. This approach resulted in a 22% increase in pipeline and a 16% increase in deal size.
2. Terminus – Terminus is a leading ABM software provider that uses its own ABM platform to drive its own marketing efforts. They targeted a select group of high-value accounts in the technology industry, and used personalized ads, targeted emails, and personalized landing pages to engage with them. This resulted in a 200% increase in pipeline and a 33% increase in closed deals.
3. Demandbase – Demandbase is another ABM software provider that successfully implements its own ABM strategies. They targeted a select group of accounts in the B2B technology industry, and used personalized content, targeted ads, and personalized direct mail to engage with them. This resulted in a 40% increase in pipeline and a 70% increase in engagement with target accounts.
4. Cisco – Cisco used ABM to target specific accounts in the telecommunications industry. They created personalized content and campaigns, including targeted emails, ads, and direct mail, to engage with their target accounts. This approach resulted in a 40% increase in engagement with target accounts and a 30% increase in closed deals.
5. Microsoft – Microsoft used ABM to target specific accounts in the healthcare industry. They created personalized content and campaigns, including targeted emails, ads, and direct mail, to engage with their target accounts. This approach resulted in a 90% increase in engagement with target accounts and a 60% increase in closed deals.

These examples demonstrate the power of ABM when executed correctly. By targeting a select group of high-value accounts and creating highly personalized content and campaigns, companies can increase engagement, generate more pipeline, and close more deals.

Software and Tools for Account Based Marketing

To implement ABM successfully, marketers often use a variety of software and tools. Here are some of the best software for account-based marketing:

1. Terminus – Terminus is an all-in-one ABM platform that helps marketers identify, engage, and close high-value accounts.
2. Demandbase – Demandbase is a comprehensive ABM platform that offers account targeting, personalization, and measurement capabilities.
3. 6Sense – 6Sense is an AI-powered ABM platform that uses intent data to identify and engage with target accounts.
4. RollWorks – RollWorks is an ABM platform that offers account targeting, personalized ads, and sales enablement features.
5. Madison Logic – Madison Logic is an ABM platform that offers account-based advertising, content syndication, and lead generation capabilities.
6. Uberflip – Uberflip is a content marketing platform that enables marketers to create personalized content experiences for each target account.
7. Outreach – Outreach is a sales engagement platform that can be used to personalize outreach to target accounts and measure engagement.
8. HubSpot – HubSpot is a marketing automation platform that offers ABM features such as account scoring, targeting, and reporting.
9. Marketo – Marketo (now part of Adobe) is a marketing automation platform that includes ABM features such as account-based targeting and engagement scoring.

These software platforms can help marketers implement ABM successfully and achieve their marketing goals. But what are some of the most common use cases for account-based marketing? Here are several examples:

1. Targeting high-value accounts – ABM is particularly effective for targeting a specific set of high-value accounts, such as enterprise clients or strategic partners.
2. Account-based advertising – ABM can be used to create personalized ads and content for each target account, increasing the chances of engagement and conversion.
3. Sales enablement – ABM can be used to align marketing and sales efforts, ensuring that both teams are targeting the same accounts and engaging with the same decision-makers.
4. Personalization – ABM enables marketers to create personalized experiences for each target account, increasing the chances of engagement and conversion.
5. Cross-selling and upselling – ABM can be used to identify opportunities for cross-selling and upselling to existing accounts, increasing revenue and customer loyalty.

Common Mistakes during Account Based Marketing

While implementing an Account-Based Marketing (ABM) strategy, it is important to be aware of some common mistakes that can hinder success. Here are some things not to do while doing ABM:

1. Don’t focus on too many accounts – One of the biggest mistakes in ABM is trying to target too many accounts at once. This can dilute your resources and result in less effective engagement. It’s better to focus on a smaller number of high-value accounts and create personalized campaigns for them.
2. Don’t forget to align sales and marketing – ABM requires close alignment between sales and marketing teams. Failing to align these teams can result in inconsistent messaging and poor execution.
3. Don’t create generic content – ABM requires highly personalized content and messaging. Avoid creating generic content that is not tailored to the needs and pain points of your target accounts.
4. Don’t neglect existing customers – While ABM typically focuses on targeting new accounts, it’s important not to neglect your existing customers. ABM can also be used to deepen relationships with current customers and drive upsell and cross-sell opportunities.
5. Don’t ignore data – ABM requires a data-driven approach. Failing to track engagement and measure results can result in ineffective campaigns and wasted resources.
6. Don’t use irrelevant channels – ABM requires a highly targeted approach, including using the right channels to reach your target accounts. Avoid using channels that are irrelevant to your target audience or that they are unlikely to use.
7. Don’t forget to measure and optimize – ABM requires continuous measurement and optimization to ensure success. Failing to track and optimize campaigns can result in missed opportunities and wasted resources.

In summary, to avoid the worst practices in ABM, it’s important to focus on a smaller number of high-value accounts, align sales and marketing teams, create highly personalized content, don’t neglect existing customers, use a data-driven approach, use relevant channels, and measure and optimize continuously. By avoiding these common mistakes, marketers can increase their chances of success with ABM.

LeadRebel & Account Based Marketing

LeadRebel is a marketing automation software that can help with Account-Based Marketing (ABM) in several ways. Here are some of the ways LeadRebel can help with ABM:

1. Account Identification – LeadRebel uses data analysis to identify the companies visiting your website, so you can prioritize high-value accounts and create personalized campaigns for them.
2. Lead Scoring – LeadRebel uses lead scoring to help you prioritize accounts based on their level of engagement and readiness to purchase. This can help you focus on accounts that are most likely to convert.
3. Sales Enablement – LeadRebel provides your sales team with notifications and insights about target accounts, so they can follow up with the right message at the right time.
4. Analytics and Reporting – LeadRebel provides detailed analytics and reporting on your ABM campaigns, so you can measure the effectiveness of your campaigns and optimize them for better results.

Overall, LeadRebel can help you implement an effective ABM strategy by providing you with the tools to identify and engage with high-value accounts, create personalized content and campaigns, prioritize leads, and measure and optimize your results.

Account Based Marketing Guide: Summary

In conclusion to our account based marketing guide: ABM is a powerful strategy that can help B2B marketers build strong relationships with high-value accounts and drive revenue growth. By using the right software and tools, marketers can implement ABM successfully and achieve their marketing goals.

The post Account Based Marketing Guide & How LeadRebel Can Help You with ABM appeared first on Leadrebel Blog.

In our last article we gave an overview of the possibilities of ChatGPT for B2B lead generation. Since then, a lot has happened. The development of AI follows the well-known pattern of “first slowly, then all at once”. ChatGPT 4 was launched on 03/14/23. In short, the new version is significantly more powerful. It was trained with 100 trillion parameters (vs. 175 billion for model 3). ChatGPT 4 can “understand” the images, is more difficult to trick and “retrain” and can process 8 times more words than the previous version, namely 25,000 words per query. The ChatGPT API was also launched in March. So, if you are considering generating B2B leads with ChatGPT, the current version has even more to offer.

What is ChatGPT?

ChatGPT stands for “Chatbot Generative Pre-Trained Transformer”. It is a product of OpenAI. It is a chatbot that communicates human-like with the user via text input and output. This technology is significantly more powerful than all previous attempts to build AI-based chatbots and the number of use cases is growing every day.

The author of this article has been dealing with AI-based chatbots for a long time and is familiar with various previous technologies. They could be trained with great effort, but even then, the result was rather poor. With ChatGPT, a breakthrough has been made to bring AI to a new level.

Of the numerous use cases that this product offers, we are interested in B2B lead generation. That’s what we’re going to focus on in this article.

Use Case 1: Generate Content

Our blog readers know that content marketing is one of the best sources of B2B leads. If you want to generate more B2B leads with ChatGPT, content creation is the best place to start. You can solve various tasks, e.g.:

• Have an article written on a specific topic
• Generate ideas for the next blog posts
• Create a product description for your website
• Generate newsletters

The number of possibilities is unlimited. For most use cases you don’t even need external software, you can access OpenAI Chat directly. The Plus version costs 20 euros per month.

It is still doubtful whether the ChatGPT can replace the professional copywriter (in case of doubt, this article is written by a human being ). Although the technology can analyze and describe the complex scientific topics, the software does not have your own experience, your very personal view of your field and, above all, your style. But for smaller and simpler in-between topics, you can easily use the software. So go ahead and “cheat” and see if anyone can tell the difference.

An example:

And the result:

What to watch out for:

• Sometimes ChatGPT can generate wrong answers.
• The knowledge of the software is limited to the events that happened up to 2021.

Currently, ChatGPT is best used for the general descriptive tasks and less for the fact-based articles.

Use Case 2: Chatbot

Chatbots have been in use for many years. The first hype came somewhere in 2015-2016. Since then, numerous support and customer chats have been switched to chatbots, saving millions of hours of work. But it wasn’t enough for a big breakthrough. Well, no one will voluntarily converse with a chatbot instead of talking to support or an account manager.

The previous chatbots could be roughly divided into three categories:

• Path-based chatbots. The simplest chatbots where you can configure a question-and-answer path. such as B. ask a question 1, to which there are answers yes and no, if yes – question 2, if no – question 3 etc.
• FAQ chatbots. In this case, a list of questions and answers is pre-generated and when a customer asks a question, e.g., B. refers to prices, the chatbot selects an answer from the list of potential answers that best fits the question (here there may already be the simplest AI or machine learning algorithms so that the chatbot can analyze the question).
• AI-based chatbots. Such bots have been around for a long time and are often used. For example, Microsoft Azure’s solution was one of the most capable. But it also had to be laboriously optimized and trained and was not exactly cheap.

ChatGPT puts all old versions of chatbots to shame. The ability of this technology to understand the context, access the large amount of data and generate human-like answers is hard to beat.

An example from an OpenAI based chatbot (but in this example a “sarcastic” bot is used ):

The advantages of a ChatGPT bot are obvious:

• The model is already pre-trained based on numerous data. You only must enrich the bot with the necessary and more detailed information about your own product.
• The way the questions are answered is difficult to distinguish from a human answer.
• ChatGPT understands the context very well and analyzes the question in such a way that the customer does not have to rephrase it several times.
• You can predefine the length and level of detail of an answer.
• The API makes it easy to integrate the technology with common tools and software.

With all these benefits, you can take B2B lead generation on your website to the next level with the help of a chatbot and inform (and amuse) the customers in such a way that they will decide on your offer.

If you don’t want to mess with the ChatGPT API yourself, you can use Zapier to connect your current chatbot to OpenAI without coding, just drag and drop.

By the way: LeadRebel plans to release a first version of the bot in April, which is based on ChatGPT and at the same time analyzes the data of the website visitors and generates very targeted answers.

Use Case 3: Enrich B2B Data with ChatGPT

Clean and up-to-date lead data plays a huge role in sales. The author of this article keeps getting cold calls where he is addressed as “Erich Honecker”. This means that somewhere, in some godforsaken corner of the internet, there is a cheap database of phone numbers and fake names.

There are many such databases in the B2B industry as well. The data from the previous century, the t-online e-mail addresses of managing directors who founded the company 30 years ago and have now risen to international corporations.

The problem is currently being solved by a variety of lead sellers and corporate database providers. Prices vary from tens of thousands per specific amount to tens of euros per month.

However, if you want to enrich, manage, and improve your data yourself, ChatGPT is available (more correctly, these are other offerings from OpenAI, but for the sake of simplicity we will ignore this difference). The technology can automatically extract the data (e.g., from the imprint). In contrast to web scrapers, you don’t have to write any code or develop clever algorithms that can read differently structured websites.

An example:

In this example, it is a short text that is manageable anyway. In the next example we make the task for ChatGPT a bit more complex: add a bit more text, but generate additional output, such as company description, search terms and company branch:

The advantage of data mining with the help of ChatGPT:

• The unstructured data is easy to read. This is also where the biggest advantage over various web scrappers These need to understand the structure of a website and the data should be well labeled (e.g., the phone number needs to be preceded by “Phone”, or “Tel:” or one of the many variations, while ChatGPT understands the context like a human and accordingly acts).
• ChatGPT can “conjure up” new information from very limited data. E.g., classify a company in a certain industry, create a detailed company description, although there were only a few lines of information. In this sense, ChatGPT supplements the data based on its own “imagination” and the data with which the technology was previously enriched.

But there are also a few disadvantages:

• Processing may take a few seconds. Sometimes ChatGPT “thinks” too long.
• The software’s imagination can sometimes make up incorrect information and the company description can be inaccurate. However, this factor can be preset, f. e. allow more or less creativity.

The only task you would now have would be to integrate OpenAI’s API and find the source for the data (e.g., LinkedIn, commercial register, imprint, etc.).

In this way you can generate even more B2B leads with ChatGPT or enrich the existing leads with data or refresh the old data.

More B2B Leads with ChatGPT: Conclusion

The possibilities of ChatGPT in many fields, including B2B lead generation, are numerous. We will actively follow the topic, integrate it into our own business processes and present the new use cases to you.

The post (Yet) More B2B Leads with ChatGPT appeared first on Leadrebel Blog.

ChatGPT is everywhere nowadays, but many overlook it when it comes to lead generation, particularly B2B lead generation with ChatGPT. By simply understanding and utilizing the advanced capabilities of ChatGPT, businesses can power a dynamic lead generator that will help them generate leads efficiently and effectively. 

ChatGPT, which stands for “Chat Generative Pre-training Transformer’, is a powerful AI model that can understand and generate human language, sentences, and conversations, which makes it a robust tool for businesses, the model contributes to lead generation and sales conversion efforts. 

The goal of this article is to show businesses how they can use ChatGPT to generate B2B leads, and more information on how this model works, its benefits, and its extent. 

What is ChatGPT and How Does it Work?

ChatGPT is a specialized large language model chatbot developed by OpenAI based on GPT-3.5. It is considered one of the most advanced NLP models to date. Thanks to its remarkable ability to interact in conversational dialogue form and deliver responses that sound human-like. 

Now that we have established that, let’s take a look at the abbreviation and what it means. GPT denotes ‘Generative Pre-training Transformer’, where pre-trained suggests that it is based on a database of text/words, which gives it the power to understand the various patterns and structures of a natural language. 

Hence this is what powers the conversational types of responses. The structure adapts to the context of the query and can efficiently process long data sequences. The layers that it’s made up of, prioritize words and phrases in each input, which helps the software understand the context and meaning better. 

10 Use Cases for B2B Lead Generation with ChatGPT

Whilst the use of AI technologies in marketing and lead generating continues to grow, striving businesses need to stay ahead of the curve and take advantage of this technology’s opportunities. Here are 10 use cases of ChatGPT.

1. Better understanding your target audience 

Understanding your target audience should come even before you introduce ChatGPT. As you define a clear understanding of your target audience you then collect their characteristics, needs, and pain points, which is already the first step toward a more effective lead generation and marketing process. 

With the data in your hands, you can introduce ChatGPT to generate content that addresses their pain points, using a language and tone that appeals to them and creating offers that are tailored to their needs. 

2. Creating chatbots

A very popular and key way of using ChatGPT for B2B lead generation is by creating chatbots that will interact with potential leads and customers and collect details about their needs and interests. This information is then used to provide leads with qualitative and relevant information about services and products. 

Considering the advanced technologies of ChatGPT’s natural language capabilities, the chatbots will interact in such a ‘human’ way that it will increase the chances of lead conversion. You can also use tools like Landbot.io or ​​Collect.chat to create chatbots that can be integrated with social media and other communication channels.

3. Utilizing ChatGPT for content ideas generation

Other than using ChatGPT for chatbots, one of the most straightforward ways to use it is to write blog posts. Simply by providing ChatGPT with a topic and a few sentences regarding that topic, it can produce a whole well-written and engaging article or post. Therefore, it not only saves you time and effort but generates content that scores new B2B leads. 

Content generation doesn’t stop at blog posts, there are plenty of other ways to use ChatGPT. For example, generating social media posts, you just need to provide information about your target audience and a few ideas, and you’ll receive high-engaging social media content. 

Emails also fall into this category, with just a few details provided, your target audience will receive effective email campaigns. You can easily combine ChatGPT with other content management or marketing tools like Hubspot, Hootsuite, and Mailchimp, etc.

4. Database cleaning and list management

ChatGPT isn’t only great at texts and conversations, in fact, it will help you prepare, update, and manage a database for outbound lead generation. Additionally, you can choose separate templates and data in a spreadsheet and ChatGPT will generate text from those templates. 

Moreover, with ChatGPT, you will be able to do the following:

• Extract certain information from various sheets
• Classify text sentiment
• Summarize long texts automatically
• Format or fix text
• Automatically format lead names in lists

5. Optimizing your website and landing pages

A well-designed website and optimized landing pages will automatically raise your leads into sales rates. If you have a business page, it should be visually appealing, easy to navigate, and provide well-written content. That’s where ChatGPT comes in, it will generate website and landing page versions that are tailored for your audience and will drive them into converting from leads to sales.  

How is ChatGPT better at generating content than a human? Many wonder about this, well it’s simple, as a technology, the model can withhold many sources of information, whereas humans tend to skip or forget certain details. 

ChatGPT optimizes your website by using persuasive techniques and language, using a conversational tone, including clear calls to action, and optimizing for SEO. To improve your results, you can additionally use other optimization tools like Hotjar, Screaming Frog, Google Marketing Platform, and more.

6. Measuring and analyzing results

By tracking and analyzing the performance of your ChatGPT-generated content and campaigns you’ll have an understanding of the effectiveness of your efforts and what areas are lacking. In addition to that, ChatGPT will be doing its own type of tracking and analyzing, and with those results, it will adjust and improve as much as technologies allow. You can use ChatGPT with other analytics tools like Google Analytics and others.

7. Cold calling

It seems like you can’t use ChatGPT for calling, and while that is true, the model can still be a huge help when it comes to cold calling. ChatGPT will create highly-personalized scripts for your prospects over the phone, separate opening lines, potential objections and how to handle them, and various closing statements based on the phone call. 

ChatGPT is so powerful that you can create fake roleplaying scenarios, where ChatGPT takes the role of the prospect, and during these scenarios rule out any misunderstandings and find new possible questions and answers to them. 

To optimize cold calling you can use software like Myphoner, a sales CRM, specifically designed for lead tracking, segmentation, and includes basic calling features.

8. Finalizing sales

In the closing stages of a deal or conversation, where the objective is to finalize the sale and get the customer to take action, ChatGPT will help with:

• Producing a persuasive script
• Emails and messages to consult on details and close sales 
• Generate custom contracts and proposal templates
• Speed up the sales process with propositions on how to overcome sales difficulties 

When you’re using sales tools like Demandbase, you can integrate messages produced by ChatGPT and then analyze their efficiency and find the most effective ones. With the sales tools you can complete all stages of the sales process.

9. For research purposes

When you are looking for a detailed answer to a question, and every other website is stating another version of the same thing, just use ChatGPT to conduct research. All you need to do is type in what you want to research and explore what ChatGPT has to offer. 

You can always get more specific with your questions or ask to get an improved response. This concept works the same in a conversation between ChatGPT and customers, customers get their answers fast and specific which turns them into B2B leads. 

10. Social media chatbot

Even though you might have a great chatbot on your website, people these days are turning away from traditional websites and turning to social media platforms for content, answers, and sales. ChatGPT will interact with users on social platforms, answer their questions, and handle inquiries. You may also use chatbot builders like SnatchBot, which can be integrated with social media channels like Facebook Messenger, Telegram, Viber, and more.

Key benefits of using ChatGPT for B2B lead generation

The web is filled with a bunch of AI technologies, companies rely on them to provide next-level products and services, here are the benefits you’ll notice when using ChatGPT.

Expertise in a wide range of language inputs

ChatGPT has the ability to not only understand but also respond to a wide range of language inputs, even those thought of as complex or weird. The software has been trained and programmed on a large human language database, meaning it will generate a response to a diverse range of user inputs. 

This is the type of feature that makes it ideal for chatbots, chatbots have thousands of inquiries and requests coming in through, and ChatGPT will handle those easily and trouble-free. 

The skill to learn and improve over time

After implementing ChatGPT software into place, it will gain more experience with user inputs, and over time adjust to them by enhancing its responses to meet the user’s needs better. Basically, your chatbot will become more and more efficient over time, leaving your users with a greater experience. 

Enabling rapid application development 

As we have established ChatGPT is perfect for chatbots, but that benefit doesn’t stop there, these chatbots are extremely easy and quick to create. While some businesses have time to wait others need to rapidly develop and deploy chatbot applications in order to meet changing customer needs or market demands. 

B2B Lead Generation with ChatGPT: Conclusion

ChatGPT is currently one of the most discussed topics in business. It has a huge potential and offers quick solutions through its conversational approach. Above we mentioned 10 lead generation use cases of ChatGPT you can implement into your business operations now to optimize certain processes. By progressively introducing ChatGPT to your B2B lead generation strategy, you will see better results and opportunities to be ahead of your competitors.

image source: https://www.flickr.com/photos/158561476@N06/44126021631

The post B2B Lead Generation with ChatGPT: 10 Use Cases appeared first on Leadrebel Blog.

Keeping high conversions has been a great struggle for many businesses. There are many aspects influencing conversion rates, so it’s important to use the right conversion rate optimization tools to increase the efficiency of your optimization efforts.

Turning visitors into customers and views into leads is what every marketing team strives for, but without the right conversion rate optimization tools, it all can seem like a mammoth task. 

In this article, we have collected the 10 best CRO tools, which can help you optimize conversions and increase the sales made on your website. CRO tools help you identify why visitors might not be converting into leads or customers, help you identify changes that will increase conversions, and help test changes before implementing them.

What is a conversion rate?

A conversion rate records the percentage of users who have ‘converted’ in other words completed a desired action, like clicking on an advertisement. This rate is calculated by taking the total number of users who ‘converted’ and dividing that by the total number of users who visited a site, listed through an advertisement, etc. Basically the higher your conversion rate is, the more effective is your content. 

A conversion can refer to various actions a user takes, such as opening an email you sent, filling out a form on your website, signing up for a giveaway, and even buying a product. 

While purchasing a product or service is a great conversion, the other actions are also very valued since they bring a user one step closer to becoming a customer. As a user fills out a form or signs up for a giveaway they provide personal information, which is then used to target them more effectively. 

Main advantages of using tools for conversion rate optimization

Conversion rate optimization is a win-win situation, the customers have a great experience which makes them happy, and you in return get more ‘converts’ which makes you happy. Nonetheless, let’s take a closer look at the main advantages of conversion rate optimization (CRO): 

Understand your customers better

A truly successful business is a truly passionate one, one that’s obsessed with catering to its customers and finding solutions to their needs. With an effective CRO tool, you’ll be able to fully understand every aspect of your customer’s journey, product/service experience, and more.

Decrease acquisition costs

If you are investing big money to increase the traffic on your site, conversion rate optimization will make every penny worth it, it will help maximize value from the invested money. The more you tailor your user’s experience the less it will cost your organization to gain new customers. 

Leverage current website traffic

Many have a false thought of driving fresh traffic to their site for new conversions, however, with the right CRO tools you can focus on optimizing your website for your current users and making the most of your existing marketing and campaigns. Fundamentally, rather than attracting first-time users, strive to hold onto returning visitors. 

Increase the current customer lifetime value

Thanks to CRO tools you can identify which customer journeys are profitable and which you need to work on. CRO analytics tools help their users identify the most loyal customers, with a list of these customers you can target them with individual messages to keep their customer journey positive and fueled. 

Make your website experience more functional

During a conversion rate optimization audit, you’ll be able to identify areas where users are getting stuck or confused, which could be fixing navigation buttons or instructions on how to fill out a form. By just fixing these misunderstood functions and website bugs, you’ll notice how your customer experience and conversion rate improve.

10 best conversion rate optimization tools

In the list below we tried to gather the best conversion rate tools, everything from testing tools, web analytic tools, and customer journey mapping tools, etc. Here are some of the best CRO tools for testing new changes.

HelloBar

HelloBar is a WordPress plugin that allows you to create popups and alert bars that turn traffic into customers. Thanks to the plugin you can significantly minimize making assumptions and have higher chances of converting call-to-actions, basing your decisions on effective A/B testing and precise visual data. 

Two amazing qualities of HelloBar are its customizability and compatibility. That being it’s super easy to integrate the plugin with other websites since it has such a straightforward interface. If we talk about customizability, there are various ways you can edit your touch onto the design and see it convert like crazy. 

Instapage

Wondering how to create a powerful landing page that generates new high levels of leads and helps you improve your conversion rates? Instapage is probably the number one solution for you, with its extremely easy-to-use page builder, you’ll have professional and conversion-friendly pages within minutes. 

Once you have created the perfect pages, integrate other InstaPage CRO features, such as the analysis tool and the heat mapping tool to optimize pages based on client behavior and needs. The best part is that you don’t need advanced coding skills to get the best outcomes. 

ConvertBox

ConvertBox is a CRO tool that’s ideal for creating highly targeted opt-in forms and running split-tests to boost conversions fast. The plugin’s main aim is to offer a personalized experience to clients and traffic, the intelligent targeting features allow you to personalize messages based on a number of factors, plus you get various custom fields and layouts. 

ConvertBox’s smart system collects and analyzes multiple variables which you then receive in a type of report helping you accurately target specific customer segments. Most importantly, you can track this all in real-time, meaning fixing changes on the go is possible. 

OptinMonster

Looking to increase your newsletter signups, content engagement, and product sales? Check out OptinMonster, a lead-generation tool with just the right features, the plugin is compatible with several platforms, plus you get regular updates with cool features added. 

You can change the appearance of your lead generation assets within minutes, OptinMonster offers several features to do so and has a vast library of customizable templates for opt-ins and popups. 

Google Analytics

Google Analytics is probably the most well-known and popular web analytics tool out there, and most importantly free to use. As a Google tool, it seamlessly integrates with other Google tools like Ads, Studio, Analytics, etc, when comprehensively interrogated you can receive the perfect map website performance. 

A great thing about Google Analytics is automatic data collection, with automatic website reports you get to focus on answering questions as to why or why don’t pages convert, and you can uncover audiences’ behavior and useful insights. 

CrazyEgg

Another powerful conversion optimization tool for agencies and ecommerce stores, CrazyEgg implements mouse-tracking tech to map customer interactions with your website. Thanks to their technologies you get visual data of where your traffic comes from, what parts of a page get the most clicks, and what parts need to be addressed. 

If insights are not enough for you, Crazy Egg visitor sessions are all recorded, from start to finish, with every click and every move. For an in-depth analysis, you can watch these sessions and see exactly how visitors interact with pages. 

SurveyMonkey

If you have been searching for the perfect platform to conduct surveys, SurveyMonkey is the go-to. With over 200 survey templates and 13 question types, accessible tools, and customizable elements, the platform has impressive data-reporting visuals.

SurveyMonkey tool’s easy interface, robust data analytic capabilities, and survey setup and customizability are hard to match. 

UsabilityHub

UsabilityHub is a research platform designed to help businesses with their landing pages and to make sure they are fully optimized for conversions when it comes to design. The creators of UsabilityHub developed custom surveys based on defined logic conditions, which provide a clear idea of what users like and what they don’t. 

You can use the tools provided to tweak everything about your site, starting from the visual elements to the copy. Overall, the relatively inexpensive costs you pay for UsabilityHub get you a high-speed, powerful conversion optimization platform. 

LeadRebel

This list wouldn’t be complete without our own software: LeadRebel! If you have at least some basic experience in online marketing, then you know that conversion rate of any given website is in a low single digit range. If 3% of your traffic converts into some kind of leads or purchases, it is already a good rate. For vast majority of websites, traffic conversion rate is lower.

LeadRebel can easily fix this problem by recognizing up to 30% of your website visitors companies, showing you detailed information about companies, which visited your website and thus generating warm leads “to go”. That would give you an opportunity to convert 10 times more of your website visitors, then by “traditional” inbound methods.

Optimizely

Optimizely’s Intelligence Cloud is built for enterprises, it offers flexibility and control over large business needs, and provides first-class digital optimization tools that will accelerate your revenue. 

Optimizely is primarily designed for high-traffic websites but is known to work both on low-traffic sites as well. With innovative split and multi-page capabilities, you can run experiments on the same page simultaneously, saving you time and effort. 

Conversion Rate Optimization Tools: Conclusion

Turn your lead generation efforts into big conversions, all you’ll need for that is the right conversion rate optimization tools. Every successful CRO starts with the right tools. If you choose from the listed 10 best conversion rate tools, you can be sure of success, however, remember to choose wisely depending on your website’s main needs and issues. 

Image source: https://www.flickr.com/photos/91261194@N06/49723528776

The post Conversion Rate Optimization Tools: 10 Software Which Improve Your Website’s Conversion Rate appeared first on Leadrebel Blog.

What is sales funnel?

During a purchase all customers go through a certain journey, from the determination of their needs to the purchase decision, this journey consists of several stages, all of which are referred to as the sales funnel.

Let’s take a simple example:

During internet research an entrepreneur reads about the effectiveness of search engine optimization and the impact on the long-term increase in sales. Then he inquiries about suitable providers in his area, sends several inquiries, receives several answers, and after few discussions he decides on a specific company. This entire customer journey can be described as a sales funnel.

Why is sales funnel so important?

You can only improve and optimize something if you understand it. Sales funnel consists of several stages and optimizing each stage has an impact on the overall result. You can also quantify your sales process much more easily and define KPIs for the individual steps. In this article we try to explain all parts of the sales funnel in as much detail as possible, provide KPIs for the individual steps and explain the importance of LeadRebel for your sales funnel.

Structure: The stages within the sales funnel

The sales funnel is a process that consists of four stages: perception, interest, decision, action. Here you are reminded of the legendary film where Alec Baldwin explains the idea of the sales funnel in quite detail.

So, think of AIDA: Awareness, Interest, Decision and Action. Each of these steps requires a certain level of expertise from you. Depending on the size of the company, different people are responsible for the individual stages, different external service providers and, of course, different software and success metrics. Let’s go through each step in more detail:

• perception
• interest
• decision
• action

Perception

There are different starting points. In one, customers know exactly what they need and may already be actively looking for the appropriate solution. In other cases, customers don’t even know they have a specific need. For example, nobody had a need for iPads before they came along. As Steve Jobs said: “Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would have told me a faster horse’. Regardless of where you pick up the customers, they first must become aware of you.

So, the goal here is to increase awareness of your product or brand, be it through PR, search engine optimization, social media, etc. This also applies to products/services that are new and that customers are not yet explicitly looking for. For example, many marketers don’t even know that there is a way to identify their website visitors. Accordingly, you are not specifically looking for such software. But we must meet these customers where they are.

Once the target audience has spotted you, you need to stay on their radar. In most cases, there is no purchase the first time. So, customers need to keep seeing you, hearing from you, so that when it comes to deciding, you’re the first port of call.

The aim here is (if we are talking about the website) to generate as much traffic as possible. So, we define the first KPI: Traffic. Of course, traffic is not just traffic, it can be highly relevant or completely irrelevant. The fine tuning will be done later.

Interest

Interested visitors come to your website more often, stay longer, look at more pages, often start the ordering process and change their mind during the process. In this step it is important to convince the website visitors with the relevant content and interesting offers. The relevant KPIs are length of stay, number of repeated sessions, number of pages viewed per visit, etc. Most analytics tools as well as LeadRebel offer options for optimal tracking of these KPIs.

Decision

At some point customers must decide for or against your products and services. At this point, customers can still be influenced, be it with particularly good customer service, pricing, special offers or a targeted build-up of pressure.

The number of qualified inquiries, registrations, trials, and other comparable customer actions can be used as a KPI.

Action

At the end of the process, the purchase decision is made. If a customer decides against your product, he is not yet lost. A customer can be reactivated via so-called lead nurturing, for example with the help of regular newsletters or information about special offers, etc.

The KPI here is the number of purchases, orders, subscriptions, etc.

An example of a sales funnel

Let’s take a fictional software company. This company generates web traffic primarily using Google ads and search engine optimization. Typical traffic is 2,000 visitors per month. 2% of these visitors contact the company and make an inquiry. Of these 2% (i.e., 40 inquiries), 5% are converted into customer projects. So that means 2 new customers per month:

2000 * 2% * 5% = 2, which means that 0.1% of all website visitors become customers.

In this fictitious example, we can now tweak various points and try to increase the number of customers won each month.

Increase in traffic

Suppose that on average a visit costs 1 euro (as a mix of free SEO traffic and paid Google Ads traffic, where a click costs 2-4 euros). If you want to double the monthly traffic, the company must dig deep into their pockets. Since SEO traffic would be difficult to influence in the short term, you now spend more per click on average, e.g., B. 1.5 euros/click. If the number of acquired customers is to be doubled, 4,000 visitors must come to the website, on average a click would increase by 50%, so a company now spends 6,000 euros per month on traffic. If one paying customer previously cost 1,000 euros, it now costs 1,500 euros. You can do it; But you don’t have to.

Optimize conversion rate of traffic

In our example, only 2% of the visitors showed active interest. What if you increase this number through various measures? There are numerous ways to optimize conversions: A/B testing, better content, call-to-action optimization, chatbots, etc. But suppose the company increased the website conversion rate from 2% to 3%. Then the company gets 60 monthly inquiries instead of 40! 1% increase in conversion rate increased the number of inquiries by 50%. While increasing conversions sounds easier than it is, the leverage is more obvious than just driving traffic.

And the last step

Turning inquiries into customers. In the original example we spoke of 5%. What if you increase that rate to 10%? Here at LeadRebel the rate is 30%! This means that every third trial registration turns into a subscription. But let’s take 10% for the sake of simplicity (which is already an excellent result in many industries). In this case, out of 2000 visitors and a 2% conversion rate, 4 visits are converted into customers. That corresponds to an increase of 100%!

What if you optimize the KPIs across the sales funnel at all three points, we calculate with 4,000 visitors, 3% conversion rate and 10% conversion of inquiries into customers:

4000 * 3% * 10% = 12, a sixfold increase!

It is a theoretical example and in reality, the numbers do not increase linearly (more traffic does not always have the same quality, processing 60 leads is more difficult than 40 and supporting and onboarding 12 customers is significantly more complex than 2. But the core message remains – if you optimize the KPIs across the sales funnel, you have multiple leverage.

LeadRebel in your sales funnel

But where does LeadRebel come into play here? The answer is clear: in the second stage, where you convert visitors into conversions. In reality, the 3% conversion rate is pretty good, not every website can guarantee such a high rate. But even in this case you lose 97% of the visitors and they remain at the level of perception or interest at best (at worst these visitors forget about your existence).

LeadRebel is THE answer to this problem. By knowing which companies have visited your website, you can proactively contact them. A calculation example:

Traditional funnel: 2000 * 2% * 5% = 2 customers/month

Now we make the following assumptions:

• Traffic stays at 2000 visitors/month
• For example, LeadRebel recognizes 20% of visitors, so at the end of each month you have 400 recognized companies.
• Around 50% of this will likely be irrelevant, e.g., B. educational or government institutions, your competition, your suppliers, or existing customers. So, there are still 200 contactable companies
• You contact them and get a worst-case 1% activation rate, so you can convert visitors into customers. That equates to two customers.
• In addition to that, you still have your 2 customers per month, resulted from inbound marketing.

With LeadRebel alone, you doubled the number of monthly customers, and that for only 89 euros/month. If you remember, it has the same effect as triple the Google Ads budget.

Sounds interesting? Then read on.

Build sales funnels

For each stage of the sales funnel, there are dozens of methods to help you grow the funnel. However, it makes no sense to tackle all possibilities at once. Instead, you evaluate the options one at a time, what works stays, what doesn’t gets dropped from the list (or you can try a second time, with a different approach). Here are some ways you can achieve your own goals in each phase:

Sales funnel: achieve visibility

• SEO
• Ads (Google, LinkedIn, Facebook, etc.)
• Social media
• Content marketing
• Public relations
• Referrals / affiliate programs
• Banner ads
• Street advertising
• Word of mouth
• Virality
• Advertising in print media
• etc.

Sales funnel: Build interest

• Retargeting (one-time visitors are targeted with advertising via different channels)
• Offer interesting content
• Helpful tools and solutions
• Cultivate interest with newsletters, pushes, mail marketing, etc.
• Webinars, free training sessions
• Product trials, demo sessions
• etc.

Sales funnel: Influencing decisions

• Conversion optimization
• Social proof (references, press, big names as customers)
• Fast response to inquiries
• Generate FOMO
• Regular and persistent follow-ups
• Short-term offers and promotions
• Face-to-face meetings (bring your own charisma into play)
• etc.

Sales Funnel: Force action

Same methods as above. If you’ve been diligent, you’ve already done most of the work up to here. Sometimes you’re just having a bad day, or someone else is having a better one. But, at the end of the day, the sales funnel is all about the math. When you are in the right market with the right product, your total efforts will yield a predictable result.

Sales funnel KPIs – how to measure success?

The results of your sales efforts must be measurable. If you work based on gut feelings, “it’s working” or “everything sucks,” you don’t notice important changes in the business or in the market until it’s too late. It may be that sales are increasing, but important KPIs are already sending warning signs. If you’re not careful and don’t react in time, sales growth will also go south at some point. On the one hand, KPIs serve as early warning indicators, on the other hand they confirm or reject a hypothesis about the effectiveness of certain channels.

Here is a list of the KPIs that we believe are important for online sales and lead generation:

1. Traffic

Self-explanatory, although the relevance of the traffic is important here. You can see the relevance based on user activity on the website, such as length of stay, number of pages per visit. By the way, on LeadRebel you can also see a video recordings of all website visits.

• Traffic to inquiries or traffic to trial conversion

If you get 1000 visitors a day and 50 of them sign up for a trial, then your conversion rate is 5%.

• Customer conversion rate inquiries/trials

If out of those 50 trials, 5 become paid customers, then your rate is 10%.

• CaC (Customer acquisition cost): Cost of your marketing and sales efforts divided by the number of customers acquired

From the example above: Before the optimization, for 2000 Euros you acquired 2 customers (if we neglect all other costs), then CaC in this example is 1000 Euros. After integrating LeadRebel and paying an additional 89 euros per month (we omit the additional costs for distribution for the sake of simplicity), the CaC is 519 euros.

• Customer Lifetime Value

It describes the contribution margin that a customer realizes throughout his “customer life”. Of course, CLV should be higher than CaC.

You can find these and more KPIs in this article: 10 important KPIs in modern sales.

Sales funnel summary

If you’ve read this article up to here, let us know and you’ll be credited with an extra week of our free trial (three weeks total). Now that you know what role the sales funnel and optimization play in modern sales, you can optimize your funnel step by step, hopefully with the help of our software.

The post Sales Funnel – How to Build a successful Sales Funnel appeared first on Leadrebel Blog.

There are many use cases for lead software within B2B (business-to-business) companies. Depending on the use case there is a wide range of lead software: Some of them collect and display company data. Other programs automate sales. All software products aim to make sales workflow for B2B companies more effective.

However, with the variety of programs on the market, it is difficult to keep track. That is why we have summarized the most popular lead software categories and present one program per category. This makes it easier for you to find the right tool.

Types of Lead Software: Overview

• Our tip: Website visitor detection and traffic analysis software
• Software for workflow & social media automation
• Software creating lookalike audiences
• Lead software to find records
• Program for simplified sales promotion

The type of lead software you choose depends on your business goals, scope, budget, and the nature of your business. Some programs integrate with your existing CRM (customer relationship management) program, others use their own lead nurturing tools.

Tip: Use the free demo versions or free trials of the tools presented to find out whether the specific lead software meets your needs.

What Does Lead Software Do?

B2B companies used to generate leads with cold calls or classic advertising. Today, lead generation has moved online, as almost all B2B decision makers begin the research process for a new acquisition on the web.

Manually intercepting each one of these interested parties in the right place and addressing them today means unnecessary personnel effort. This is where lead software comes in.

Lead software automates (some or almost all steps) the process of generating leads online. They also prepare information on when and how you can contact a prospective customer.

A comprehensive lead generation tool transforms your website into an information hub. Thanks to the processed data, you can learn how and when to address a lead so that you increase your chances of closing a sale.

Lead Software Categories:

1. Website visitor detection using traffic analysis
2. Workflow & social media automation
3. Create lookalike audiences
4. Find and group/categorize records
5. Tool for sales promotion and sales prospecting

Lead Software Category 1: Website Visitor Detection Using Traffic Analysis

Featured Lead Software: LeadRebel

LeadRebel is a SaaS (Software as a Service) for B2B lead generation and new customer acquisition. It analyzes your web traffic and supports the sales team: they can easily access processed data within the program, which shows the salesperson information about where the prospect is on the interest scale.

For this purpose, the data on your website is identified, analyzed, and compared with the internal database by LeadRebel. The program then provides usable contact information. In this way, valuable leads are continuously made available to sales.

A large company database and the use of AI (artificial intelligence) algorithms make it possible to identify commercial website visitors. LeadRebel offers an export option for leads.

Thanks to LeadRebel tracking you can:

• See this information for each visitor: company name, address, phone number, email, company description, company category and size, list of employees.
• Develop a targeted strategy for how you want to contact the visitor.
• Use the software in combination with other programs (e.g., CRM).
• Provide your sales team with warm leads and hot prospects.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B sales teams and marketers from the DACH region.

Lead Software Category 2: Workflow & Social Media Automation

Featured Lead Software: TexAu

TexAu is a growth automation platform that enables businesses to scale faster using the real power of automation and data.

Social media marketing, web design, LinkedIn, SEO, SEA, Google Ads, Facebook—let’s face it: Keeping up with every aspect of online marketing takes a tremendous amount of time and money. How is it possible to quickly find out what really brings satisfying results without using expensive resources?

This is where TexAu comes into play. TexAu saves its user’s time.

With over 120 automations and countless integrations, we aim to make it easier for entrepreneurs to seize business growth opportunities.

With TexAu you can seamlessly extract data from different social media platforms, enrich it, connect it to your favorite CRM, and share it with tools you already use every day.

You can extract information from Facebook groups, interact with Instagram users, group posts by hashtags, and specifically search for email addresses of potential customers. Users also appreciate that the features allow them to interact directly with the competition’s social media followers.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B companies that want an active social media presence, but do not want to hire a social media agency or an employee.

Category 3: Create Lookalike Audiences

Featured Lead Software: Echobot Target

Echobot Target is currently considered the largest B2B database. The program is designed to help marketers increase sales opportunities and lead generation by identifying the right time to approach customers. Users can use AI to segment the data according to visitor needs. The program allows you to easily create lookalikes.

What are B2B lookalikes?

B2B lookalikes are similar in profile to “hot leads” or the existing “dream company” with high revenue potential.

In this case, B2B lookalikes are generated by AI. The program uses an existing reference list and key attributes of companies (e.g., grouped by prospects, existing customers, or leads) and filters the database for other suitable companies.

High-quality data is therefore the basis for B2B lookalikes. With an ICP (ideal customer profile), you can ensure that the company list fits and churns out the right lookalikes.

Before the software can be used effectively, a user must upload a list to the tool or to the ad managers of LinkedIn and Co. Another option is to create lookalikes based on a Facebook or LinkedIn audience.

Price: Available from 299 USD per month.

Who is this program valuable for? For B2B marketers who do not want to spend time analyzing data themselves, and searching for companies that match the ideal customer.

Lead Software Category 4: Find and Group Records

Featured Lead Software: Ocean.io

Ocean.io is a company from Denmark that not only builds its own database, but also actively includes the CRM of a company. B2B companies can leave the qualification and assignment of inbound leads to Ocean.io’s automated data flow.

The program discovers new customers and finds any company that matches the customer’s profile—whether created in your own CRM or not. CRM data analysis is the underlying technology here. It effectively groups accounts, and generates perfectly segmented, similar audiences.

Price: Available from $54 per month per user.

Who is this program valuable for? For sales and marketing teams who want to target their sales focus.

Category 5: Tool for Sales Promotion and Sales Prospecting

Featured Lead Software: Overloop

Overloop is a sales automation platform that offers users various sales promotion opportunities. The tool makes it possible to find potential customers and contact information. The program also aims to reduce the time you spend on manual data entry.

The lead software Overloop (formerly Prospect.io) covers four areas:

• Build lists:

You can search website domains for all emails issued by the company.

The tool includes a Chrome extension for browsing LinkedIn that directly displays email addresses of potential clients.

• Automate outbound:

Once a list has been created (for example with the add-ons above) you can have Overloop automatically follow up a lead.

• Increase productivity:

For example, manual data entry is no longer necessary due to software integration.

• Analyze and improve campaigns:

The lead software analyzes the effectiveness of email campaigns: opening, click and response rate, bounce rate, and conversion tracking. Thanks to these facts and figures, Overloop makes it possible to answer questions with data.

Price: Available from $79 per month.

Who is this program valuable for? For B2B sales teams of small and medium-sized companies who want to automate sales promotions.

Conclusion: Have You Found the Right Lead Software?

Lead software is valuable if you want to automate parts of your lead generation process. It relieves sales teams by independently performing hard work that previously had to be done manually. The right program is also a big help in identifying, following up, and nurturing existing leads.

Is now the right moment to use lead software? Over time, the use of lead software should cost neither energy nor time, but rather become a tool that accelerates and rationalizes all tasks that arise daily. For it to be worthwhile, the tool should integrate seamlessly into your entire sales process. If your goal is for the lead software to be a relieving factor for your team, then try LeadRebel free of charge for 14 days.

The post Find the Right Lead Software appeared first on Leadrebel Blog.

We already touched on the importance of web traffic in the sales funnel article. Web traffic is just as important to the successful use of LeadRebel. Experience has shown that good results can only be obtained from 50 visitors per day. Unfortunately, not everyone can boast about that amount of traffic. On the other hand, there are customers who can see thousands of visitors a day on their website. Still, more is always possible. So why should you forgo more traffic?

In this article, we’ve highlighted 25 ways to increase traffic that can easily be implemented into your workflow to increase traffic and generate more leads and sales. As is so often the case: if you do everything, you end up doing nothing. Each of these methods requires expertise and time. Patience is therefore very important for success in the long term.

25 sources for more traffic:

• More traffic through search engine optimization
• Increase traffic through content marketing
• More traffic through Google Ads
• Increase traffic with Bing Ads
• More traffic through social media ads
• Social media as a traffic source
• LinkedIn as a traffic source
• Increase traffic with guest articles
• Affiliate marketing / partner programs as a traffic source
• Display advertising for more traffic
• Increase traffic with newsletters
• Increase traffic with the help of newsletter sponsorship
• More traffic from forum and blog comments
• More traffic through social media groups
• More traffic via Quora, Gutefrage and Co.
• Email marketing as a traffic source
• Directories as a traffic source
• Small search engines
• Link exchange as a traffic source
• Partnering with other websites/companies
• More traffic through technical measures on the website
• More traffic through a variety of optimized landing pages
• YouTube and other video platforms for more traffic
• Increase traffic with offline measures
• More traffic from listing articles (like this one)

1. Increase traffic through search engine optimization

One of the most important sources of traffic is search engine optimization. As already mentioned, patience is required before more traffic is recorded. This is because the first results of search engine optimization only become visible after a few months with the usual metrics. These are Google Analytics and Google Search Console. However, this should be preceded by extensive keyword research in order to increase traffic. Many make the mistake of not using a keyword map that allows focus keywords to be sorted by URL, avoiding cannibalization and redundancies, for example. Nothing is as fatal as duplicate content.

2. Increase traffic through content marketing

Content is king. That’s what they say in the marketing world. However, if you want to generate more traffic, you should remember to provide your readers with a benefit or added value. This is the only way to create trust and ultimately lead to readers becoming customers. The more relevant content you produce regularly, the more likely you are to increase traffic. Content marketing is a particularly good source of traffic when current content is published on a time-controlled basis. Keeping an overview is the key to more traffic. It is therefore crucial to keep and maintain an editorial calendar.

3. More traffic through Google Ads

The paid ads that appear in positions 1-4 in Google search come under the term SEA (Search Engine Advertisement). This traffic source offers the possibility to increase traffic over a certain period with Google Ads campaigns. The catch is the high click price that you must accept if you want to appear above or below the normal Google search. Of course, this leads to more traffic relatively quickly if you have the right keywords in the campaign, but you should also switch off the campaign if previous experience shows that a weak month is announced. This is often the case at Christmas time.

4. Increase traffic through Bing Ads

Another underestimated source of more traffic is Bing Ads. Bing has a similar method to Google. Here it is called Microsoft Advertising. You can set up campaign analysis to understand whether more traffic was generated by the Bing Ads or not. Particularly noteworthy is the time zone function, which can incur considerable costs if it is not used to generate more traffic. It makes no sense to reach the target group at the wrong time with the ad. So, it is important for more traffic to reach the target group at the right time.

5. More traffic through social media ads

To generate more traffic with the help of social media ads, you should know beforehand how the individual channels work and what criteria must be observed. In general, the goal is to use ads to raise awareness of the company and thus increase traffic. However, the click prices for advertising on common social networks such as Facebook, Instagram, and Twitter, and especially on LinkedIn, have increased enormously. Regarding LinkedIn, we go into point 7 separately, and describe how this can generate more traffic.

6. Social media as a source of traffic

As already mentioned, the click prices on common social media channels are extremely high, so you must pay in advance until the investment in ads amortizes, and more traffic can be generated. But there is another way—organically. It is not only important to consider the individual requirements of the respective networks, but also those of your target group or buyer persona. What is the buyer persona looking for? Which networks does the buyer persona reach best? Which content is relevant for the buyer persona? Important points to look out for with any network are: the tonality of the posts, the timing, the format of the content, the frequency, and the length of the posts. This offers another opportunity to increase traffic and thus generate more leads and sales.

7. LinkedIn as a traffic source

Especially in the B2B sector, LinkedIn should be one of the first points of contact for more traffic. So-called business targeting options make it possible to address certain job titles up to ABM (Account Based Marketing). This targeting increases the quality of your traffic. LinkedIn also offers three different types of ads: sponsored content, InMail, and text ads. Video content is new and drives more traffic. These ad formats are a predefined traffic source, especially for brand building and for conveying your own brand history and time on the market. A free company page on LinkedIn increases your awareness and strengthens your brand, so that more traffic is generated.

8. Increase traffic through guest articles

Guest articles offer another alternative to increase traffic. There are basically two variants. Either you write guest articles and publish them on relevant sites for more traffic, or you place guest articles from third parties on your company blog and generate more traffic with high-quality content. With the first variant, high-quality content can give you a traffic boost. Especially when the site operators ensure that your guest article gets plenty of traffic. With the latter alternative, however, the backlinks in the articles are at the expense of the link juice. Both variants offer an interesting source of traffic and should not be ignored. A balance is important here.

9. Affiliate marketing / partner programs as a traffic source

With affiliate marketing, it depends on the offer you want to promote. Therefore, there is no general solution for more traffic. The principle of affiliate marketing is quite simple: a product is recommended to a customer, which he then buys. The seller then gives part of the revenue in the form of a commission. This can often be monitored via a specific platform. However, many providers also have their own partner program and tracking tools. Relevant products or services for the target group can increase the quality of your posts and increase traffic. Because the higher you climb in the ranking, the more likely there is traffic.

10. Display advertising for more traffic

The general difference to SEA lies in the intention of the user. Users who use search networks do so with a specific purpose. Users who see the Display Network, on the other hand, have no intention. So, it can be said that display advertising creates demand, and search networks are more likely to respond to existing demand. If you want to use display advertising as another traffic source, your goal should not be to sell, but rather to promote brand awareness. Conversely, a strong brand always leads to more traffic.

11. Increase traffic with newsletters

If newsletters are sent out regularly and in high quality to the readers, this promotes contact. Not only that, but also the page visits are increasing rapidly and are quickly recognizable in the analytics metrics. Still, newsletters must also be well thought out and planned well so that they also generate more traffic. In the best case, they should be coordinated with the posts in your own blog and highlight current topics that may interest the readers. With up-to-date content, for example from your own company, you always ensure that information is exchanged. You will be remembered by existing customers and arouse the interest of potential customers. Here, too, the address is important, and you should always segment according to interest to be able to generate more traffic.

12. Increase traffic with the help of newsletter sponsorship

If you are now well positioned with your newsletter, and have a certain reach and subscriptions, sponsorship can be another alternative for more traffic. However, you should rely on sponsors with whom you have or can create synergies. Because the perception and trust of the readers also depends on which sponsors you advertise with, for example via co-branding. If the right sponsor is placed in the newsletter, this leads to a positive reaction from the reader and will increase traffic in the long term.

13. More traffic from forum and blog comments

In the age of social media, forums and blogs don’t get the recognition they deserve because they are supposedly outdated. First, it is important to choose the right forums. That means forums that are relevant to your target audience. Then you must be really active and create a regular presence in the forums through posts or productive answers. The same applies to blog comments. This is another point of contact with your readers and potential customers. When you reply to the comments below your blog posts, you are engaging with a potential customer. In doing this, you can ensure more traffic from returning customers or even from recommendations.

14. More traffic via social media groups

Group marketing is still a good source of traffic today. Especially on Facebook where you can present yourself as an expert and thus generate customers. However, there is also a danger here. You should be clear beforehand about who you want to generate as a fan and who you do not. If you are prepared for a shitstorm, they can be nipped in the bud with a certain amount of expertise. Negative experiences can thus be converted into positive ones with a degree of sensitivity. This is how you generate trust and, conversely, more traffic.

15. More traffic via Quora, Gutefrage and Co.

Similar to what is explained in point 13, platforms and forums such as Quora or Gutefrage.net can generate more traffic, provided you position yourself on relevant topics and reach the target group. Here, too, it is important to be present regularly and to publish interesting content and leave high-quality comments. In order to increase traffic, it is crucial not only to use these platforms, but also to use these channels regularly and to make meaningful contributions. The readers must be able to take away added value from your contributions.

16. Email Marketing as a Traffic Source

Generating more traffic through email marketing isn’t organic to begin with. However, it is possible to get organic traffic using this method. Consider a double opt-in procedure to be on the safe side. Incentives are a hit among traffic sources. For example, readers can download PDFs in exchange for subscribing to the newsletter. Initially, it is important to analyze the strengths and weaknesses of your previous email marketing campaigns to verify the traffic source. You can then make optimizations and check what increases your traffic and what doesn’t.

17. Directories as a traffic source

Directories are real traffic magnets. These often have monthly visitor numbers of over 1 million. By being placed in these directories, you can increase traffic quickly and easily. It is important that you appear in a relevant directory. Beyond the actual listing, partnering with a directory can get the maximum amount of traffic. If you work in the B2B sector and offer a service that can add value to an array of companies, directories are a good source of traffic.

18. Small search engines for traffic increase

Just because Google has been the market leader for 20 years doesn’t mean that it is the only source you can use to increase your traffic. There are countless search engines that you can use to get more traffic. Don’t be afraid to use DuckDuckGo or even Ecosia. In the case of Ecosia, you are also doing the environment a favor.

19. Link exchange as a traffic source

In link exchange, two companies or websites link to each other and influence each other positively. You should make sure that the page you link to is relevant to the topic, otherwise it will be difficult to generate more traffic. In addition, link exchange is a free advertising opportunity for both sides—so, a win-win. In off-page SEO, these links are used to climb the ranking, and thus increase traffic.

20. Affiliates with other websites/companies

A widespread method for more traffic is partnerships. In pairs you are always stronger and better able to support each other. To increase traffic, both companies should also be compatible and able to benefit from each other. There can be discounts or commissions for the mutual brokerage of services or products. In addition to traffic, the partnership itself can also be advertised. For well-known companies, the radiance of the brand can increase the trust of potential customers and increase traffic. List your partners on your website.

21. More traffic through technical measures on the website

Basically, if Google can’t find your website, there won’t be any traffic. The same applies to technical errors that your website may have. For example, optimizing the 404 pages or using 301 redirects can increase your traffic. Fast loading times can decide how long visitors stay on the site, and ultimately whether it is a sale or no sale. The Google Search Console should be integrated and used regularly. Your entire website should be responsive. This means that the content is also displayed attractively on mobile devices, such as smartphones or tablets. These optimizations are not done in one go. It’s an iterative process that consistently leads to more traffic.

22. More traffic through a variety of optimized landing pages

Here, too, it is important to optimize until you achieve the desired result. It is important for landing pages that they are not overloaded and only contain what you are aiming for. You should use pictures and have a clear call-to-action that leads to your sales route. To generate more traffic, it is advisable to set up A/B tests and compare them. Which landing page drives more traffic? These questions can be answered relatively quickly after a short analysis and increase traffic.

23. YouTube and other video platforms for more traffic

Use the advertising opportunities on YouTube. This includes the display ads in search results and video ads. In both cases, you should make sure that your ad is addressing the right target group. There is great potential to generate more traffic here, simply because YouTube is the second largest search engine in Germany after Google.

24. Increase traffic with offline measures

We have already touched on online advertising under point 10. You can also increase your traffic in a different way, offline. For example, through guest lectures at marketing events or through trade fair stands. After you have given a lecture, the audience can further be persuaded online and thus become customers, or even enter their e-mail address in a list on site. Even if the trade fair business has not been active in recent years, this will change again in the future as soon as normality returns. This gives you another source of traffic.

25. Get more traffic from listing articles (like this one)

Listing articles work… That’s why this type of article has long been misused for SEO purposes, along the lines of 10 craziest selfies, 15 most expensive divorces, etc. (preferably full of banner ads). No one has ever died from clickbait titles, but don’t overdo it. Ultimately, you also want to convert your traffic and provide value to your visitors/readers, not simply attract clicks to your website.

How to increase traffic: summary

There are many ways to increase traffic to your website. But don’t squander your time and resources in all possible directions. Pick multiple methods that best complement each other (e.g., content marketing and SEO) and give them your full attention. If you combine the successes in this area with LeadRebel, you are unbeatable!

The post 25 Sources of More Traffic – Top Strategies to Increase Your Web Traffic appeared first on Leadrebel Blog.

Intro: of money and time

The LeadRebel story began in 2019. At that time, we received a seed investment and were able to develop our product. We also put the money into many different marketing and sales channels. It was a trial-and-error strategy and boy did we make a lot of errors. There was a PR campaign that didn’t work. We tried three Google Ads agencies. We hired and fired salespeople. But at the same time, we took the first right steps that later boosted our growth. In doing so, we discovered some sources for free B2B leads.

In the first two years of our existence, we successfully burned the seed capital  and have had to “bootstrap”, means finance our growth with our revenue. And that completely changed the way we approach lead generation. Instead of buying the leads (e. g. via performance marketing), we must literally generate, create, find the leads. The small budget has made us disciplined and inventive.

It is important to understand that there are generally no free leads. You pay either with money or with time. We used to pay money for our leads, now we pay with our time.

In this article, I’m sharing our know-how with you, not for self-adulation (a little that too), but mostly in the hope that some of these strategies will lead you to our sign-up page and all the budget you save elsewhere flows to us .

Long story short: Here is our strategy for (almost) free B2B lead generation.

Not all leads are equal

In this article we write about “warm” or “quasi warm” leads! These are not to be confused with “cold” leads, where you only buy or procure the addresses. In this article, leads mean real prospective buyers or at least those who are highly likely to be interested in your services or products.

Generate free B2B leads with free traffic

By free traffic we mean traffic generated through search engine optimization and content marketing. There are two age-old but often overlooked tactics for generating outreach. I intentionally mentioned content marketing and SEO together. Without content, link building makes no sense and without links, content stays somewhere in the morgue of Google search.

For us, Google Ads is the second largest cost driver after salaries. Right from the start we invested quite a lot of money in Google Ads, and that was right at first because we didn’t have any other traffic. The ads campaigns are still running but are playing a smaller and smaller role – and “free” traffic a bigger and bigger one!

Most of our competitors invest heavily in Google Ads and other paid marketing channels, while we laboriously, step by step, improve our positioning in Google (and other search engines). And the result can be seen.

These are the impressions from our website in the last 16 months:

And this is the actual organic traffic since 2020:

We have marked the periods when, for various reasons, we did not engage in active content marketing and SEO.

We currently pay almost nothing for SEO and content marketing. We invest time in content and link building. Most of our leads now come from SEO and content marketing. Many leads come from countries where no marketing campaigns have been run at all.

The average Google positions of our top 10 keywords have improved from 12 at the end of 2021 to 3.6 as of November 2022. That means, on average, each of our top keywords is in the top 5 of Google results.

Free B2B leads through SEO and content marketing: our recommendations

We (and numerous other websites) have written a lot about search engine optimization and content marketing. You can find some suggestions here:

5 Simple SEO Techniques for Local Businesses

SEO And SEM | B2B Search Marketing or SEO For B2B Companies

B2B Marketing Trends You Can Count on 2022

Instead of explaining the basics, I’ll give you a few tips here:

• Content needs to be written regularly. Search engines love fresh content.
• Consciously write list articles, like, “10 best this…”, “20 helpful that…”. Even if it’s not always particularly informative. Such articles attract SEO staff from those companies who would like to be part of this list. In return, you get a backlink from their website, and you don’t have to do anything for it. So, a kind of inbound link building strategy.
• Use freelance platforms for low-cost copywriters and translators.
• You can build links manually (recommended) or buy them cheaply (but please be very careful and in small quantities, because the search engines are not stupid).
• Update your old articles and add new pieces of text.
• Don’t stop! Otherwise, your organic traffic will start to drop after 2 months at the latest.

Free B2B leads through SEO and content marketing: the bottom line

Search engine optimization is suitable as a medium and long-term strategy for lead generation. You need time and patience here and often almost no money. After the start of the activities, at least 3 months will pass before the first results can be seen. But then it goes uphill quickly – unless you stop producing content and setting links.

The cost of leads coming from SEO can vary greatly depending on whether you do the SEO and content yourself or outsource it. If you have the time and know-how to create good content and build the backlinks, then the leads that come this way cost nothing (or only your time).

Cheap B2B leads through email marketing

Email marketing is not part of our standard repertoire. Admittedly, we tried it on a small scale and the results were interesting, but legally it is a gray area. So, everyone should decide for themselves whether this method is suitable for inexpensive B2B lead generation.

For a long time, we thought that e-mail marketing was useless. But we were wrong. Even on the small scale that we’ve been running our campaigns on, we’ve found that this lead generation technique consistently delivers good leads.

There are countless tools for email marketing, we have already listed them. Many of these tools do not allow cold mailing at all, the most well-known example being Mailchimp. They not only delete the campaigns, even the entire accounts if they catch someone cold mailing. However, there are tools that have established themselves in the niche for cold mailing.

Email marketing: our approach

We used apollo.io ourselves. The tool costs $19 per month per person. We had one user account (so it stayed at 19 euros per month). The software enables a global search for suitable companies and contacts. There are tens of millions of entries – a real gold mine for B2B salespeople.

To make life difficult for the users and drive them into the higher subscriptions (these are then significantly more expensive than 19 euros/month 12), there is a nasty and notorious limitation in the industry: the selection option is limited to 25 entries per list (i.e., 25 companies or individuals). It all goes like this:

• You want to create a new email campaign.
• First, you need an email list.
• So you go to Apollo.io and look for appropriate contacts: e.g., country: Germany, industry: marketing, size: between 20 and 100 employees, position of the contact person: managing director, etc. There are many criteria, and the target group can be specified very precisely.
• Suppose you are now presented with a list of 3000 people whom you would like to write to.
• And now comes the limitation: you can only select 25 people at a time and add them to the mailing campaign (at Apollo they call it sequences). Mean, right? 
• 3000 divided by 25 = 120, so you need to check 120 times on the selection and add the selection of the sequences.
• But we are stingy and have time! So that’s exactly what we do. After half an hour you’re done, and you have a nice mailing list.
• The rest belongs to the formalities: how best to set up email marketing campaigns, how to message people, etc.

Cost per lead in email marketing

Lead prices that come this way tend to zero. In our test, around 0.5% of all those addressed became interested parties, i.e., leads. So, let’s calculate:

• 5,000 addresses per month
• 0.5% conversion rate
• The cost of apollo is 19 euros
• Workload approx. 3-4 hours per month
• 19 euros divided by 25 are 0.76 euros per warm lead!

With Google Ads, how much do you currently pay per lead? Exactly …. With ads, we pay a hundred times of that per lead.

This calculation applies at least to our industry. Of course, if you build reactors for nuclear power plants, then you get different numbers .

All in all, email marketing is an old, much hated, legally dubious lead generation strategy that still works amazingly well and generates cheap B2B leads.

Inexpensive B2B leads through website visitor recognition

Website visitor recognition technology and solutions have been around for many years. Strangely enough, there are still many marketing professionals who have never heard of this possibility. If you are one of them, you are now enlightened. Yes, you can and are allowed to see which companies have visited your website. And yes, it is very helpful for your marketing and sales teams.

There are four types of marketers who are new to website visitor detection:

1. The already mentioned ignorant ones (from now on ignorance is no longer an excuse)
2. The GDPR fanatics; Without understanding what the GDPR regulates or prohibits, this group is generally against anything to do with data or tracking. Exception (what a paradox): Google Analytics. This tool continues to be used diligently.
3. Those who cannot pay 29 euros per month.
4. The ones who “want to but can’t” because they don’t have traffic.

There is another bonus group: those who want to recreate the tool themselves. What can go wrong here…

Everyone else should already be familiar with the wonderful lead multiplication engine called Leadrebel (as well as other website visitor detection tools).

Benefits of Website Visitor Identification

The above techniques, especially search engine optimization, have provided you with reach and traffic, and in some cases free B2B leads. The website visitor recognition builds on this. Now you can see who actually visited your website after all your efforts and act accordingly. Here is a brief overview of how you can use LeadRebel to generate cheap B2B leads:

1. You can see which companies have visited your website
2. You will see the corresponding contact details of these companies
3. You can use an employee search function to find the relevant contact persons in the respective company
4. You can export the leads to any CRM and marketing tool

From here the sales start. You probably know the best way to engage with leads, and a lot has been written about it on our blog as well.

Website visitor identification cost per lead

The lead costs are also in the cent range here. In the standard package of LeadRebel (89 euros per month) you receive up to 900 potential leads per month. Let’s say only 300 leads are recognized and classified as eligible. If you divide 89 euros per month by 300, you get about 30 cents per lead. That means:

You pay 30 cents per interested company, i.e., for a lead including all company information and the references to it, including which product or service the company is interested in. In addition, these 30 cents (just an example, it can be less) also contain information about potential contacts.

The workload on your part when using LeadRebel is mainly in the analysis of daily visitors and the selection of interesting companies. This can take a few minutes to an hour a day.

Free B2B leads through partnerships

The fourth and potentially most important way to get free leads is by partnering with other companies. For us, this technique is one of the most important drivers of leads, although we still have a lot to learn here.

The importance of partnership is self-explanatory: a partner company sells your product and gets something in return. Often it is about the commission. But there are other reasons too. such as for example, many of our partners work as SaaS consultants in the B2B sector and would like to offer their own customers better SaaS products. And this is where we come in. For many, the commission is irrelevant.

What to look out for in partnerships

By building a large partner network, you can generate an additional channel for free B2B leads. However, there are certain points you should pay attention to:

• Partner search and onboarding is time consuming.
• This is almost a separate business area, in which you either invest a lot of time yourself or must designate employees for it.
• In return, leads can be generated quickly in this way. Unlike SEO, you don’t have to wait for your actions to take effect. Sometimes it is enough to find a big partner and the new customers come.
• The more partners, the less time for each individual partner. Partner support plays an important role and that takes time. If you have too many partners and you cannot look after each one individually, this can lead to the low quality of the partner-network.
• The partners tend to “fall asleep”, i. H. At first, they are hooked, but over time interest has waned, especially when all the partner company’s customers are already provided with your solution.
• The leads that come from this pipeline are only free before acquisition. A commission bill follows, and this can account for a good chunk of your margin.
• The leads from the partnership pipeline are less reliable than from other pipelines. It could be 20 leads one month, 5 the next. It’s hard to control the number.

Generating Free B2B Leads: Conclusion

B2B leads don’t always have to cost money. There are many ways to get free B2B leads. I have listed four of them in this article. But there are many more options! But as everywhere, the same applies here: You either pay with money or with your time!

Image source: https://www.deutsche-startups.de/2020/02/12/tipps-leads-kaeufer/

The post Generate Free B2B Leads: Four Ways to Get Free B2B Leads appeared first on Leadrebel Blog.

Data is the basic building block for successful B2B sales. Unfortunately, all too often important customer/company data is lost, forgotten, or stored in different places. Very often, the data is outdated. In this article, you will learn how you can use B2B data enrichment to bring your data records into shape, boost your sales and which 5 software for B2B lead enrichment can support you.

What is B2B data enrichment?

B2B data enrichment, also known as B2B lead enrichment, means the improvement and enrichment of existing data sets. The profile of a customer or prospect is enriched in the CRM system with further relevant insights and information (f. e. industry, contact details, social media channels etc.). Outdated data is updated.

The goal of B2B data enrichment is to be able to constantly access complete and correct data records, which are necessary for efficient work.

Why is B2B lead enrichment important?

Lead-Scoring

Generating as many quality leads as possible is the goal of lead generation. But how does your sales department recognize qualified leads and prioritize them?

This is where lead scoring plays a role. It enables you to prioritize high-quality leads. But the name and email address alone are not sufficient for the lead scoring process, or for an assessment of the relevance of the leads. More data is needed to give your sales reps the ability to track the most relevant leads and increase their chances of making a sale.

A software for B2B data enrichment can provide you with this. The more you know about the leads, the easier the lead scoring process and identifying quality leads becomes. Lead scoring itself is a form of data enrichment.

Account-based marketing

A strategy used by B2B companies to target potential customers or interested parties with personalized, high-quality content. The more data available about the customer, the higher the chances of success. With B2B data enrichment, highly targeted campaigns become possible and can be coordinated across channels. With the collected industry or company-specific data, interested parties can be offered real added value.

Optimal communication with customers

One of the goals of B2B data enrichment is optimal communication with the customer. Not just in terms of marketing campaigns. For this purpose, the collected data sets must be up-to-date and complete. Records are a combination of company information and contact information. The company data includes, among others: address, website, social media channels, financial figures. It can be helpful to know the situation of your customers to be able to address them at the right time.

But if you want to contact them personally, you also need contact details. This is personal data of relevant contact persons. When collecting contact data, ensure compliance with the GDPR.

Where does the data for B2B lead enrichment come from?

The first step consists of merging data that already exists internally so that you can get an overview of gaps. In the next step, you have the option of purchasing missing data externally. Digital tools from sales intelligence providers help your company to make sales more efficient, partly automated. Such software saves a lot of research time and guarantees that the data obtained is mostly complete and correct.

Some CRM systems offer an already integrated solution for data enrichment for a fee. But there are also individual software solutions that you can integrate into your existing CRM system with the appropriate interface (API). After that, data is automatically updated and enriched in the background.

There are also different types of B2B lead enrichment. You can either have existing lists enriched to fill gaps or exchange outdated data. You can also give your software provider criteria for a target group (for a campaign) and the relevant data will be compiled.

B2B lead Enrichment and GDPR

The question legitimately arises as to whether personal data enrichment is GDPR-compliant. The answer is not clear, because it depends on where the data comes from and what data is enriched. If it is publicly accessible data related to business, there is a legitimate interest in storing this data. If it is a private e-mail address, it may only be saved with express consent.

Benefits of B2B lead enrichment briefly

• Complete and correct B2B data
• Cost Savings:
  • No lost sales caused by incorrect data
  • Personnel cost savings, since manual data maintenance is no longer necessary and there is more time for profitable work
• Increased customer satisfaction through needs-based advice from the right contact person
• More successful marketing campaigns thanks to personalized messages

How to find the right software for B2B lead enrichment

First you should ask yourself which data you want to enrich. What is relevant data for your lead scoring?

As soon as it is clear which data your company needs, it is a matter of finding a suitable provider. This should meet certain requirements:

1. Can the provider deliver the required data?
2. Is the data up to date?
3. Does the provider offer suitable connection options/interfaces (API) for automation and integration into your CRM system?
4. Does it meet all legal requirements? (GDPR)

Software that can help you with B2B data enrichment

LeadRebel

https://leadrebel.io/de/api/

• Fast and easy integration thanks to API
• GDPR Compliant
• High-quality company data, starting with 0.05 cents per call
• Enrichment of existing company database
• Data mining for marketing campaigns

Zoominfo

https://www.zoominfo.com/features/data-enrichment

• Real-time analytics and traffic to better understand shopper intent
• Automated B2B lead enrichment
• Various integration options
• 95% data accuracy guarantee for more than 85 million contacts

Zoominfo is known in the industry for its “proud” prices. Pricing isn’t visible on the website, but the most basic package is said to be just under $15,000.

Apollo

• Precise identification of target groups thanks to an extensive B2B database with over 220 million contacts
• Automated yet personalized contact for inbound and outbound campaigns
• Optimized internal coordination through automated processes
• API interface

In terms of pricing, Apollo offers a cheap entry point. The smallest package is just $7/month per user and the next package is $15/month per user. But: these packages are quite limited in terms of the number of credits and various options. On the other hand, if you want to deal with the tool professionally, you pay at least 5000 USD per year and an additional 150 euros per user per month.

Echobot

https://www.echobot.de/en/data-enrichment/

• Precise data coverage with data provided such as: company and contact details, technologies, trigger events, financial figures
• GDPR-compliant way of working
• Continuous and automated enrichment and cleansing of existing datasets
• Database contains more than 20 million European companies and more than 60 million contacts

Clearbit

https://clearbit.com/platform/enrichment

• Numerous marketing applications for prospecting, targeted marketing, or personalized buyer journeys
• Current live data
• No data enrichment outsourcing. Clearbit manages all enrichment internally
• Easy integration thanks to API interface
• More than 100 million B2B contacts

Clearbit costs start at $0.36/API request/month.

B2B lead enrichment: conclusion

B2B data enrichment offers your company the opportunity to better understand your prospects and customers and their purchase intentions. This allows sales strategies to be developed to specifically address customers. Targeted marketing becomes child’s play. Customer satisfaction and your chances of success will increase with more effective marketing campaigns. A software for B2B lead enrichment also saves costs and time that you can invest in profitable work. Errors caused by incomplete or outdated records are eliminated and become a thing of the past. Find a B2B lead enrichment software that suits you and rely on consistently complete data sets.

Image source: https://sproutsocial.com/insights/what-is-an-api/

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