The proliferation of AI and automation tools has significantly increased the volume and frequency of email outreach and marketing campaigns. While marketers are integrating AI to reach target inboxes efficiently, the surge in automated outbound messages is often seen as a “white noise”—undifferentiated and frequent irrelevant communication that prospects tend to ignore, failing businesses to bridge the initial contact. Notably, 91% of all such outreach emails are ignored. And hence, intent-based marketing is gaining prominence globally.

Post-COVID, McKinsey found that 71% of B2B consumers expect companies to offer personalized communications, and 79% become frustrated when this doesn’t happen. The study iterates that companies can achieve up to 40% higher revenues by addressing client intent rather than using generic messaging. Consequently, 39% of businesses now spend more than half of their marketing budget on intent data, reporting an average ROI realization within six months.

Before dwelling on Intent-data, every email marketer must consider the above statistics, especially as AI-generated email campaigns and automated funnels crowd the marketplace, often generating “white noise” without practical conversions.

In this article, we will statistically explore the reasons behind declining response rates, examine several key performance indicators (KPIs) such as click-through and conversion rates, and illustrate how intent-based Marketing are emerging as a more effective strategy.

AI-Only Approach Fails to Meet KPIs – Case Study

A recent study by Sam Koch, published in the Journal of Business and Artificial Intelligence, investigates the performance of AI-augmented cold outreach compared to traditional human-led and hybrid approaches.

The study spanned over three (3) months, involving a B2B client offering sales development services to SAAS and private equity firms. The targeted prospects were sales development leaders at B2B software companies with an average annual revenue of $5 to $50 million. The goal was to study three distinct approaches with 2,000 prospects each and compare the performance and cost:

• Human-Alone Method: Traditional cold outreach conducted solely by human sales representatives.
• AI-Automated Tools: Fully automated AI-driven cold outreach campaigns.
• Hybrid Approach: A combination of human sales representatives utilizing AI-powered tools.

The key performance indicators (KPIs) evaluated in this study:

• Prospecting Cost: The cost associated with researching and identifying potential leads.
• Personalization Cost: Customizing outreach messages to stand out from the competition.
• Human Resource Cost: The labor cost of sales representatives.

Results: The study’s findings revealed significant differences in the performance of the three approaches:

• Human Alone Method: $350 cost per booked appointment.
• AI Automated Tools: $250 cost per booked appointment.
• Hybrid approach (Human utilizing AI tools as necessary): $141 cost per booked appointment.

(Refer to the journal for further outcomes from the study: Journal of Business and Artificial Intelligence)

This study demonstrates that while AI and automated outreach tools can significantly enhance lead generation and customer engagement, particularly in high-tech B2B companies, their success is still dependent on human expertise to refine the Gen-AI messages, monitor the output and AI models, fine-tuning and for effective data curation. 

AI Cold Outreach – Addressing the ‘White Noise’ Problem

Bloomberg reports that the Gen-AI market is projected to grow significantly, reaching $1.3 trillion globally by 2032. This trend is driving an increasing number of AI-based startups, SaaS products, and automation agencies, which are rising to help businesses integrate AI tools into their operations. 

However, as AI integration in business outreach activities scales rapidly to improve efficiency and reduce operational costs, it contributes to the “white noise” problem. The result? 91% of outreach emails are ignored!

Most AI-automated cold outreach campaigns often flood inboxes with spammy content, prompting ISPs like Google (Gmail) and Microsoft (Outlook) to restrict domains and damage deliverability.

Read More: Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements

AI Cold Outreach — Negative Impact on Marketing KPIs:

AI-driven cold outreach often fails to deliver positive results, negatively affecting key marketing KPIs:

• Low Response Rates: Only about 9% of cold emails get a response due to generic, unengaging content.
• High Bounce Rates and Spam Issues: Misidentification by AI tools can lead to high bounce rates and spam emails.
• Generic Content: Monotonous AI-generated messages fail to engage recipients, reducing conversion rates.
• Difficulty in Extracting Insights: Overwhelming content volume makes it hard to find actionable insights, affecting campaign optimization.
• Negative Perception and Satisfaction: Poorly tailored outreach creates a negative brand image and reduces customer satisfaction and retention.

Given the challenges posed by AI-driven cold outreach, intent-based marketing is emerging as a promising alternative to solve these issues. 

Intent-Based Marketing — Solution to Automated Cold Outreach Issues:

Today, 98% of B2B marketers consider intent data as an essential ingredient for lead generation. In addition, 48% of B2B teams that implement intent data report a high level of success in their marketing strategies. Therefore, intent-based marketing is taking over AI-automated outreach tools as the popular go-to strategy while addressing the “white noise” problem.

Image reference: Intentifydemand 

Understanding Intent-Based Marketing

As the name suggests, an Intent-based strategy is built on a solid understanding of the purchase interests and the intent of potential customers to create highly targeted and personalized outreach content. 

Five Key Components of Intent-based Marketing Outreach:

Every intent strategy is built on five pillars: Gathering intent data, classifying intent signals (active or passive), Creating a target account profile, Content & messaging, and Advertisements.

• Intent Data:

  This constitutes behavioral data about users’ web content consumption, such as search queries and page visits. The goal is to understand what users are searching for, who visits specific pages, and what sections are the most viewed on a page. Tools like leadrebel.io help marketers track and gather behavioral, technographic, search and query data, forming the foundations for intent-based marketing and targeting. 

• Intent Signal Classification:

  User intent is categorized as active or passive based on purchasing tendencies for a targeted approach. Active intent is characterized by proactive measures prospects take to acquire in-depth knowledge about a product or service, signalling a positive intent to purchase or convert. Passive intent is mostly informational, hinting at the research phase with no urgent compulsion to decide (sales funnel’s awareness stage).

Machine learning models can often be used at this step to classify large data sets for segmenting audiences based on their journey (awareness, consideration, etc.) and to score the intent signals into active or passive, or high, moderate, neutral, and negative scores.

• Target Account List (TAL) or profile:

  A TAL is like building the target customer persona, a comprehensive document outlining the ideal client profile. This profile helps understand how target customers interact across social media platforms, brands, and digital ads. 

• Content, Messaging and Ads:

  Based on the intent data, signal, and customer profile, content (written, audio, or video) is built to target the specific interests and needs of the audience. This includes blog entries, whitepapers, product evaluations, and other content.

Such customized outreach content is scheduled according to prospect behavior to reach their inboxes, mimicking human-like interactions and frequency. 

• Ads and Campaign Optimization:

  Intent-based ads are designed with a mix of display, video, or audio formats, customized to the service or the product, and resonating with the specific inquiries of the audience. Intent data helps to understand prospects’ social media preferences and to optimize ads using A/B testing and real-time monitoring for better engagement and campaign KPIs.

These five components form the basis for an intent-based marketing outreach. Now, let’s dive deep into the types and methods of Intent (Signals or Triggers) data, as well as the means of collection.   

Intent Signals / Trigger Data Collection – Deep Dive:

Before delving into how intent signals are recognized, collected, and managed, let’s first understand their importance across organizations. 

A survey of 200 senior B2B marketers from large companies (500+ employees) in the USA and UK revealed that 99% utilize intent data through various tools (first, second, or third-party). Among them, 80% have established intent collection strategies that have been operational for over 2 years, with 37% maintaining strategies for over 5 years.

This highlights a mature approach among organizations to predict B2B user engagement and purchasing patterns through robust intent signal mechanisms. 

Types of Intent Data

Intent signals are typically sourced from five key types of data:

1. Search Intent: Derived from keyword and query analysis.
2. Web Browsing Intent: Tracked through analytics and cookies.
3. Digital Interactions: Includes clicks, downloads, and other engagements.
4. Firmographics: Demographic data of businesses for targeted marketing.
5. Predictive Modeling: Using historical data to forecast future behaviors.

Let’s review each of these in detail — why they matter, the data collection methods, and the usage of user intent:

1. Search Intent (Keywords and queries):

According to ThinkwithGoogle, B2B prospects conduct an average of 12 searches before visiting a specific brand, underscoring the critical role of search intent in the buyer’s journey. This stat is important as it leaves a trail of the customer’s search and interactions before arriving on a web page.

Research indicates that 71% of prospective buyers begin their journey by searching online with general queries to find solutions or information. And by the time they land on a brand’s website, they have already completed about 57% of their decision-making process.

This ‘Search phase’ is crucial as it provides deep insights into where users stand in the buying cycle and their likelihood of making a purchase.

Let us explore specific Intent Signals/Triggers that should be tapped during the “Search phase.”

A. Informational Search Queries: These initial queries reflect early-stage interest, such as “how to improve SEO” or “benefits of organic marketing.”

Tracking methods:

• Google Analytics or Search Console: GA4 allows brands to monitor the keywords driving traffic to your site, and the search console helps you identify the search terms that bring users to the site and how the pages rank for those terms.
• SEO Tools: Popular platforms like SEMrush, Ahrefs, or Moz offers insights into the specific informational keywords that the target audience is using, along with information on keyword volume, difficulty, and competitive analysis.

Why they matter: These queries indicate users are in the research phase, seeking information rather than making immediate purchasing decisions. Marketers can leverage this insight to create targeted content like blogs and guides.

B. Navigational Search Queries: Users perform these searches when they have a specific website or page in mind, such as “LinkedIn login” or “LeadRebel blog.”

Image Reference: Monsterinsights 

Why they matter? Navigational queries suggest familiarity with a brand or its competitors, highlighting the importance of brand visibility and user experience.

Tracking methods:

• Google Analytics (Acquisition reports) or Google Search Console is used to identify the navigational search terms that land on the site. 
• Tools like Mention or Brand24 can detect mentions of a brand across the web and provide insights into navigational searches.

C. Internal Search Queries: These searches occur within a website, indicating specific user interests like “features” or “contact support.”

Why they matter: Internal search queries provide direct insights into user preferences and can reveal opportunities for content optimization and improved navigation. For example, if users repeatedly search for “pricing,” the pricing section/page can be more accessible or featured prominently.

Tracking methods:

• Google Analytics: Site search (View Settings) tracking enables to monitor what users are searching for on a website. 
• Tools and plugins like Swiftype or Algolia offer detailed analytics on internal search queries.

D. Transactional Search Queries: These queries demonstrate a clear intent to purchase or act and often use terms like “buy,” “best,” “discount,” or “compare,” or phrases like “best SEO tools” or “cheap web hosting.”

Image reference: SEMrush

Why they matter: High purchase intent signals that users are at the decision-making stage, making it crucial for brands to optimize landing pages and content with strong CTAs.

Tracking methods:

• Google Ads Keyword Planner: This tool can help identify transactional keywords with high intent, such as “buy,” “discount,” “best,” and “compare.”
• E-commerce Analytics: For e-commerce sites, Shopify Analytics or WooCommerce Analytics can track what users search for when looking to purchase.
• SEO Tools for PPC: SEMrush, Ahrefs, and similar platforms offer insights into high-intent keywords and the competitive landscape for PPC campaigns.

Brands can target these queries with optimized landing pages or posts, with strong calls-to-action (CTAs) to convert visitors into customers. For example, if a potential customer searches for “best email marketing software,” a landing page comparing the product favorably against its competitors can drive conversions.

Capturing intent signals through these four types of Search queries—informational, navigational, internal, and transactional—brands can create more personalized content that aligns with a customer’s search intention.

2. Web browsing Intent data (Cookies and tracking content)

In 2022, a global survey among marketers managing customer acquisition strategies revealed that 37% of brands rely exclusively on website-based first-party data for personalizing customer experiences, up from 31% in 2021. This underscores the growing importance of user-driven data in global business strategies.

Apart from first-party data, tracking page visits provides valuable insights into customer behavior through the use of cookies, which monitor user activity across sessions. 

However, it’s crucial to adhere strictly to data privacy regulations and obtain user consent before using this data for targeting purposes. 

Let’s break down the web tracking strategies with examples:

A. Content and on-site engagement:

Understanding what content users consume and how they interact with it reveals their intent. Marketers employ various methods to track this:

• On-site user tracking: Measures how users interact with different types of content (blogs, videos, product pages) on a website. Tools like Hotjar offer heatmaps and session recordings to see how users interact across webpages, help track users’ paths, and identify high-intent behaviors.

Metrics (KPIs) for on-site tracking include scroll speeds, link clicks, hotspots, number of downloads, and reviews.

Image reference: hotjar

• Tracking External content sites: This data provides insights into user behavior beyond a brand’s website, helping to understand user interests and intent across the web. Tools like LeadRebel and Bombora aggregate intent data from various B2B content sites to offer insights into user interests and behavior patterns.
• Tracking Social Media and Communities: Through social listening, organizations can track mentions and user engagements to gain insights into specific topics and discussions that resonate strongly with the target audience. Hootsuite and Sprout Social offer social media analytics and listening capabilities that help users understand their specific interests.

B. Tracking Browsing Behavior with Cookies:

Websites often use cookies to track user activity and preferences. There are two main types:

• First-party Cookies: Set by brands on their own websites, these track sessions, pages visited, and user journeys. This data helps in tasks like cart abandonment tracking and personalized recommendations. 
• Third-party Cookies: These are set by domains other than the brands to track user behavior across different sites.  

Image reference: cookieyes.com

The goal is to understand user’s interests and intent and target them with ads and products. Google Ads is a classic example of using third-party cookies to serve targeted recommendations.

Although effective for targeting, third-party cookies are subject to restrictions like Google Chrome’s phase-out plan by Q3 2024, emphasizing the shift towards first-party data and privacy-preserving technologies like Google’s Privacy Sandbox.

Integrating CRM systems with cookie data further improves personalization efforts and offers insights to build Customer personas or TAL profiles. A Salesforce or Hubspot CRM system integrated with browsing data can identify a lead who has repeatedly visited pricing pages and bump them up the lead scoring system to trigger a sales follow-up.

3. Intent from Digital interactions:

While ‘Web Browsing Intent’ provides a broad overview of user behavior and interests, ‘Digital Interactions Intent’ focuses on specific, deliberate engagements with content or features. 

For instance, a browser cookie can capture user page visits and content categories browsed, offering a generalised user intent. However, tracking digital interactions such as downloads, form submissions, button clicks, video plays, or other feature interactions provides granular, event-based data that signifies deeper user engagement or intent.

Image Reference: Tracking Digital Interactions – File downloads and Clicks

Consider this example: frequent visits to product category pages indicate interest but not immediate purchase intent. Conversely, downloading a product brochure or requesting a demo demonstrates high interest and potential buying readiness. 

Therefore, triggering an email campaign based on a user’s download of a specific eBook or completing a survey is highly effective compared to a content recommendation engine, which suggests articles on a “Technology” if a user frequently visits tech-related pages.

Tracking Digital Interaction signals:

• CRM Systems: Platforms like Salesforce, HubSpot, and Zoho track and manage customer interactions across various touchpoints. HubSpot CRM, for example, integrates seamlessly with email marketing, social media, and websites to provide a comprehensive view of user interactions and preferences.

• Marketing Automation Platforms: Marketo, ActiveCampaign, and Pardot automate marketing processes and track user interactions across various channels. Marketo, for example, allows marketers to automate email campaigns triggered by user actions. Actions, for instance, could be visiting a product page or downloading a resource.

Image Reference: ActiveCampaign

• Web Analytics Tools: Google Analytics and similar web page analytic tools can also provide detailed insights on clicks, page visits, and download events to help understand content performance and user engagement. 

Once interaction data and action signals are captured, Conversion Rate Optimization (CRO) tools can optimize user experiences and increase conversions through systematic testing and analysis of user interactions.

4. Firmographic Data in ABM

In an Account-Based Marketing (ABM) strategy, firmographic data enables marketers to focus on high-value prospects by analyzing specific company attributes. This data includes industry type, company size, annual revenue, number of employees, and geographical location.

Why Firmographic data matters? 

While intent signals (from Search, Browsing, and Actions) help marketers understand and predict user interests and engagement readiness, firmographic data allows for segmentation and targeting based on company demographics. It also assists in defining the ideal customer profile and identifying high-value targets for B2B sales.

For example, identifying a mid-sized tech company searching for “best CRM software” indicates potential buying intent, contrasting with a new-age startup that may rely more on free tools.

Tools for identifying Firmographic data:

• CRM systems: Salesforce, HubSpot, and Zoho centralize and manage firmographic data alongside customer interactions, storing various profiles and high-profile prospects.

• ABM Platforms: Specialized platforms like Demandbase, Terminus, and 6sense excel in identifying high-value target accounts and aggregating firmographic data for precise targeting.

Image Reference: Demandbase for Salesforce

• Data Enrichment Tools: Platforms like ZoomInfo, Clearbit, and Dun & Bradstreet add context and enrich existing CRM data with further firmographic information. For example, Clearbit is a popular tool used across marketing teams to enhance their lead and customer data with firmographic details and help build a clearer picture of target accounts.

• Sales Intelligence tools: Platforms such as LinkedIn Sales Navigator, InsideView, and DiscoverOrg offer detailed insights into companies and key contacts. These tools help identify decision-makers and influencers within target accounts, enabling more informed and personalized outreach efforts. 

For example, LinkedIn Sales Navigator can offer insights into a company’s hierarchy, recent activities, and key personnel, helping to create more informed and personalized outreach efforts.

• Business Information Services: Hoovers, Crunchbase, and PitchBook provide comprehensive company profiles and market intelligence, covering financials, leadership, industry positioning, acquisitions, funding rounds, and other significant business events.

Reference: Crunchbase from Techcrunch

In practice, leveraging firmographic data often involves combining CRM systems, ABM platforms, data enrichment tools, and sales intelligence services. These tools collectively facilitate the identification of target accounts, data enrichment, and personalized marketing and sales strategies tailored to resonate with high-potential prospects.

5. PM of historical intent-based Marketing data

PM (Predictive modelling) uses historical and real-time data to forecast future behaviors and decisions. By identifying patterns and trends within existing customer data, marketers can predict the actions of new prospects who demonstrate similar behaviors, enabling more efficient and effective targeting strategies.

Why does Predictive modelling matter? With historical data available, marketers can choose to engage potential customers before they even express clear intent through their actions.

However, predictive modelling requires high specificity and advanced tools to predict the behaviors of individuals when compared to other intent signals. Accuaracy of which can depend on understanding and reacting to the actual behaviors and company demographics. 

Tools for Predictive Modelling:

• Predictive Analytics Platforms: These platforms use high computational machine learning and AI models to analyze vast amounts of data and recognize user patterns to predict future customer behavior. Lattice Engines is an excellent example of a Predictive platform that helps build lookalike models to target new prospects resembling existing best customers.

• Customer Data Platforms (CDP): CDPs aggregate data from various sources onto a unified platform. Tools like Segment collect data from web, mobile, and in-store interactions to create lookalike models, targeting new online users like top spending customers.

• Machine Learning and AI Tools: These tools leverage AI to deliver predictive insights. Salesforce CRM Einstein, for instance, analyses past customer interactions to predict future behavior, automating lookalike modelling and suggesting the next best actions for sales and marketing teams.

• Marketing Automation Platforms with Predictive Features: These platforms employ predictive lead scoring to assess historical customer data and identify new leads likely to convert. Like AI models, they also use this data to create lookalike profiles, identifying new prospects who resemble your best customers.

Image reference: dnb.com, Customer Data Platform

In essence, predictive intent and lookalike modelling provide foresight into potential customer behaviors by analyzing patterns in past interactions and using them to anticipate future actions. This proactive approach focuses on identifying new prospects statistically likely to exhibit behaviors similar to those of your best customers.

Proven Benefits of Intent-based Marketing:

Intent Data Trends (2022) shows that 17% of B2B sales and marketing professionals have improved their lead conversion rates by 30% using intent data, reflecting a 33% year-over-year increase. Globally, over 90% of marketers have observed excellent results from intent-based marketing through data collection, including better prospect building, enhanced content creation, and more effective campaign integration. 

The following report from InboxInsight graphically presents how an intent-based marketing strategy can yield better outreach results:

Intent-based marketing excels in conversions and engagement by precisely targeting the right audience with the right message at the right time. However, an AI-driven cold strategy can also be effective for initial contact and relationship building. 

Therefore, synergising the two methods to leverage both strengths is a better approach. This comprehensive approach drives better ROI, KPIs, and Customer satisfaction while reducing the white-noise problem.

The post Intent-based Marketing – Case Studies, Metrics, and Effective Strategies appeared first on Leadrebel Blog.

Cold email marketing campaigns can be a powerful tool for businesses to reach out to potential customers and generate leads. However, executing a successful cold email campaign requires more than just a list of email addresses and a generic message.

Choosing the right software for cold email campaigns can be overwhelming, with many options available. From basic tools for sending mass emails to more advanced software with features such as CRM integration and analytics, there is a solution for every business. Evaluating each software’s effectiveness and return on investment is crucial to finding the right fit.

This article will discuss the top 10 best software for B2B cold email marketing campaigns. Each tool will be explained in detail, including its features and pricing. By the end of this article, you will better understand which software is the best for your business needs.

Key Takeaways

• Cold email marketing campaigns require personalization and targeting to be successful.
• The right software can automate campaigns while tailoring each email to the recipient.
• Choosing the right software requires evaluating effectiveness and return on investment.

Understanding Cold Email Marketing

Cold email marketing is an important strategy for B2B marketing because it can help companies reach many potential customers quickly and cost-effectively. By targeting specific industries or job titles, companies can ensure that their emails are reaching decision-makers who have the power to make purchasing decisions.

One of the benefits of cold email marketing is that it allows companies to build relationships with potential customers before making a sales pitch. By providing valuable information or resources, companies can establish themselves as thought leaders in their industry and gain the trust of potential customers.

Choosing the Right Software

When it comes to choosing the right software for a cold email marketing campaign, there are several key features to look for. In this section, we will discuss the most important factors to consider when deciding.

Key Features to Look For

Look for software that provides the following features:

• Personalization: The ability to personalize emails is crucial for a successful cold email campaign. Make sure the software allows you to customize emails with recipient-specific information.
• Automation: Automating your cold email campaign can save time and increase efficiency. Look for software that allows you to schedule emails, set up follow-up sequences, and automate other tasks.
• Analytics: Analytics allows you to track the performance of your campaign and make data-driven decisions. Look for software that provides detailed analytics on open rates, click-through rates, and other important metrics.
• Ease of Use: The software should be user-friendly and easy to navigate. Look for software with a simple and intuitive interface.

Software Usability

Another essential factor to consider is the usability of the software. The software should be easy to use, even for those with limited technical expertise. Look for software that provides:

• Customizable Templates: The software should offer customizable templates that can be easily edited and personalized.
• Drag-and-Drop Editor: A drag-and-drop editor allows you to create emails without coding knowledge.
• Intuitive Interface: The software should have an intuitive interface that is easy to navigate.

Integration Capabilities

Finally, consider the integration capabilities of the software. The software should integrate easily with your existing systems and tools. Look for software that provides:

• CRM Integration: The software should integrate with your CRM system to ensure that leads are properly tracked and managed.
• API Integration: API integration allows you to connect the software with other tools and systems.
• Third-Party Integration: The software should be able to integrate with other third-party tools, such as social media platforms and analytics tools.

Top 10 Software Tools for Cold Email Campaigns

Cold email marketing campaigns are an effective way to reach out to potential customers but managing them can be time-consuming and challenging. Fortunately, there are many software tools available that can help optimise the process. Here are the top 10 software tools for cold email campaigns:

Lemlist

Lemlist tackles the biggest challenges of cold email outreach with powerful features that personalise at scale your workflow. Lemlist’s AI-powered generation tool combats writer’s block, suggesting high-converting email drafts. Personalize outreach like never before by automatically inserting details like the recipient’s LinkedIn profile picture or building custom landing pages for maximum engagement. It even simplifies lead generation by finding email addresses directly from LinkedIn, saving you hours of prospecting time. But with any powerful tool, there’s a learning curve.

Lemlist’s interface can be initially challenging to navigate, according to user reviews. Additionally, the cost can add up quickly, especially for teams that need to send emails from multiple inboxes. However, Lemlist’s robust training materials and integration with popular CRMs like HubSpot, Salesforce, and Pipedrive can significantly enhance your sales and outreach efforts, making it a worthwhile investment for those who want to take their cold emailing to the next level.

Pricing: Lemlist’s cheapest plan costs $39/month and they offer a free trial.

Instantly

One of the user-friendly cold email marketing tools designed to maximize results. Its modern and intuitive interface makes crafting and managing campaigns a breeze, even for those new to email marketing. But Instantly goes beyond simplicity. Under the hood, you’ll find powerful features like their advanced ESP matching that helps ensure your emails land in inboxes, not spam folders. Moreover, their unique pricing caters to agencies managing a multitude of email accounts, without charging per account – a major cost advantage. And when you need help, their responsive and professional support team is there to guide you.

Instantly is constantly innovating, and their recent addition of a B2B sales leads database promises even more targeted outreach (although this feature is still under testing). While the pricing might not be ideal for those with a massive lead pool, Instantly offers a powerful and user-friendly solution for agencies and businesses looking to take their cold email campaigns to the next level. For integrations with your CRM and other tools, Zapier provides a workaround, but native integrations would be a welcome addition in the future.

Pricing: Instantly is available from $37/month and offers a free trial.

Smartlead

Here is the most hyped cold email marketing tool on the market right now. Ideal for businesses scaling their outbound strategy, Smartlead’s aggressive pricing lets you reach more prospects without breaking the bank. But affordability isn’t their only perk. Users consistently praise Smartlead’s highly responsive customer service, ensuring you’re never left on an island during campaign creation.

Plus, agencies love their built-in management features, streamlining collaboration and keeping your outreach organized. While Smartlead is a young player on the scene, translating to a slightly smaller integrations list and the occasional bug, their development team is constantly improving. With their focus on affordability, exceptional support, and helpful agency features, Smartlead is a powerful tool for businesses ready to scale their cold email outreach without sacrificing value.

Pricing: Starts from $39/month and a free trial is also available.

Quickmail

Quickmail is another user-friendly platform packed with powerful features to elevate your sales game. This tool boasts robust reporting with detailed analytics, allowing you to track campaign performance and optimize future efforts. In addition, email account rotation keeps your sender reputation sparkling, while native integrations with HubSpot and Pipedrive ensure optimal CRM integration for agencies.

QuickMail’s multi-channel capabilities empower you to automate connection requests on LinkedIn and send targeted text messages, keeping your prospects engaged across various platforms. While the user interface might feel slightly dated, and the inbox warm up feature relies on a third-party tool, QuickMail’s comprehensive feature set, intuitive design, and stellar customer support makes it a top contender for businesses and agencies alike.

Pricing: Quickmail’s pricing starts at $49/month and includes a free trial.

Gmass

This tool perfectly integrates with your existing Gmail account, allowing you to craft and send personalized outreach campaigns directly from your familiar interface. But Gmass goes beyond convenience. It boasts advanced features typically found in pricier software, including A/B testing to optimize your email subject lines and content, and a built-in spam checker to ensure your messages land in inboxes, not junk folders.

Gmass users consistently rave about the tool’s detailed reporting, providing valuable insights into your campaign’s performance. However, it’s important to acknowledge that Gmass isn’t without its drawbacks. Being a comprehensive tool, it can have a steeper learning curve compared to simpler options. Several users, and our own tests confirm this, report that the initial setup and interface require some familiarization. Despite this initial hurdle, Gmass can be a powerful asset for those looking to elevate their cold email outreach within the Gmail environment.

Pricing: Free plan available.

Reply.io

Reply.io offers a powerful suite of tools specifically designed for cold email marketing. Beyond just automated emails, Reply.io goes multichannel, allowing you to integrate LinkedIn automation, send follow-up SMS and Whatsapp messages, and even place calls directly within the app – all from a single platform. They also boast strong customer support, consistently praised for their responsiveness and helpfulness.

Reply.io offers native integrations with popular options like HubSpot, Close, and Salesforce. However, with a robust feature set, Reply.io can have a bit of a learning curve. Additionally, some of the more advanced features, like LinkedIn automation and the ability to connect multiple email accounts, require upgrading to a paid plan. Overall, Reply.io is a feature-rich platform that can significantly boost your sales efficiency, but it’s important to weigh the initial learning curve and potential upgrade costs against the benefits.

Pricing: Paid plans start at $60/month per user with an initial free trial.

Woodpecker

Woodpecker helps you to run your cold email outreach with a user-friendly interface that won’t leave you in a technical rut. Like most top contenders, it offers A/B testing to optimise your messaging, detailed reports to track campaign performance, and flowless integration with popular CRMs like HubSpot and Pipedrive. But what truly sets Woodpecker apart is its focus on personalization. Craft multi-layered email sequences that adapt to your recipients’ engagement.

Woodpecker can send a tailored follow-up addressing their specific interests. This level of automation empowers you to nurture leads with laser focus. While the cost can add up for managing many email addresses, and some users report occasional limitations in customer support, Woodpecker’s user-centric design and powerful personalization features make it a strong choice for businesses looking to craft high-converting cold email campaigns.

Pricing: Woodpecker’s entry-level plan costs $39/month and a free trial is also available.

SalesHandy

SalesHandy stands out as a budget-friendly cold email marketing tool packed with features to maximize your outreach impact. At just $36 per month, it boasts the most affordable entry point compared to other sales engagement platforms. It empowers you to craft personalized, high-performing emails with features like spintax, which automatically generates variations of sentences to increase uniqueness and potentially bypass spam filters.

In addition, A/B testing lets you optimize your email content for the best results. While SalesHandy excels in email outreach, it’s important to consider a few limitations. Currently, it lacks multi-channel capabilities, so if you need a platform for phone calls or social media outreach, you might need to look elsewhere. Overall, if you’re on a tight budget and prioritize powerful cold email automation, SalesHandy offers a compelling feature set at an unbeatable price.

Pricing: Saleshandy’s pricing starts at $36/month with a free trial.

MailShake

MailShake might be the cold email hero you’ve been searching for. Boasting robust integrations with popular CRMs like Pipedrive, HubSpot, and Salesforce, MailShake optimises your workflow by keeping all your outreach data centralised. Their unique calendar view offers unparalleled transparency, allowing you to meticulously plan and visualize your email sending schedule. Furthermore, agencies will love the comprehensive reporting features that simplify client onboarding and performance tracking.

However, it’s important to consider MailShake’s pricing structure. Managing multiple email accounts can become expensive, and the lack of a free trial and yearly commitment can be a hurdle for new users. Additionally, the interface might feel somewhat dated, especially with the recent addition of features like dialers and tasks. Despite these drawbacks, MailShake’s focus on deliverability, powerful integrations, and insightful reporting make it a compelling option for agencies and businesses seeking a comprehensive cold email marketing solution.

Pricing: MailShake starts at $58/month with a yearly commitment.

Hunter Campaigns

Hunter Campaigns is a powerful tool that makes email marketing a breeze, even for beginners. With a generous free plan that lets you send unlimited emails and manage an unlimited number of leads; you can dive in and experience its user-friendly interface firsthand. It integrates with the rest of the Hunter.io suite for email finding and verification, creating a one-stop solution for all your prospecting needs. Plus, it boasts rich integrations with HubSpot, with options to connect Salesforce, Pipedrive, and Zoho CRMs, ensuring your outreach efforts stay organized and data flows effortlessly.

Need to connect even more tools or handle complex CRM workflows? No problem – Hunter Campaigns integrates with Zapier, giving you the flexibility to create powerful automations. And for the tech-savvy marketer, it offers a highly reliable API, praised by developers for its ease of use. While it doesn’t currently offer features like advanced email warm-up, A/B testing, or spintax, and only integrates with Gmail/Google Workspace and Outlook email accounts, Hunter Campaigns makes up for it with its affordability, user-friendliness, and powerful integrations, making it a perfect fit for businesses looking to scale their cold email outreach efforts efficiently.

Pricing: Hunter’s paid plans start at $49/month.

Evaluating Effectiveness and ROI

Metrics for Success

It is crucial to track and analyze certain metrics to evaluate the effectiveness of a cold email marketing campaign. These metrics can help determine the campaign’s success and identify areas for improvement. Some of the key metrics to track include:

• Open rates: This is the percentage of recipients who opened the email. A higher open rate indicates that the subject line and sender name effectively grabbed the recipient’s attention.
• Click-through rates: This is the percentage of recipients who clicked on a link within the email. A higher click-through rate indicates that the email content and call-to-action were compelling.
• Conversion rates: This is the percentage of recipients who completed the desired action, such as making a purchase or filling out a form. A higher conversion rate indicates that the email effectively persuaded the recipient to act.

Analyzing Campaign Performance

Marketers can use various tools and techniques to analyze the performance of a cold email marketing campaign. One approach is to A/B test different email elements, such as the subject line, sender name, email content, and call-to-action. By testing different variations and measuring the results, marketers can identify the most effective elements and optimize their campaigns.

Another approach is to use analytics tools to track and analyze the key metrics mentioned above. Many email marketing platforms offer built-in analytics tools, while others may require third-party integrations or manual tracking. By regularly reviewing and analyzing these metrics, marketers can gain insights into the performance of their campaigns and make data-driven decisions to improve their ROI.

Budgeting for Software

When budgeting for cold email software, it’s essential to consider both the short-term and long-term costs. While a cheaper option may seem attractive in the short term, it may not offer the features and scalability you need as your business grows.

It’s also important to consider the ROI of the software. Will it help you generate more leads and sales? Will it save you time and effort compared to manual email outreach? These are important factors to consider when evaluating the cost of the software.

Another consideration is the cost of implementation and training. Some software providers offer free trials or demos, which can help determine if the software is a good fit for your business before making a financial commitment.

Customer Support and Service

Remember to evaluate the customer support and service offered by each tool. Look for tools and resources that offer responsive customer support, such as tutorials and user guides. You can also read reviews and testimonials from other users to get a sense of their experiences with each tool.

The Bottom-Line

With a variety of software options catering to different needs and budgets, there’s a perfect fit for every B2B cold email campaign. Don’t let your outreach efforts fall flat – explore these tools and find the one that suits best to your process and boosts your response rates. Ready to take your cold emailing to the next level? Explore these top software picks and start crafting impactful cold emails that generate real results.

The post 10 Best Software for Cold Email Marketing Campaigns appeared first on Leadrebel Blog.

In 2024, 16% of marketing emails failed to reach their intended inboxes. According to EmailToolTester.com, and 15 Email Service Providers (ESPs), an average of 10.5% of these emails landed in spam folders, while the remaining 6% bounced back.

While marketers are constantly trying to personalise campaigns and test different email service providers (ESPs) to reach inboxes, ISPs (Gmail and Outlook) on the other side are continually updating their spam filters and enforcing stricter policies on what gets delivered.

Even if emails escape these spam filters, they might still end up in the “Promotions” tab. In 2024, about 37.74% of delivered emails landed in Promotions, while only 57.8% could make it to the Primary Inbox.

While many articles on the Internet offer advice on improving email deliverability, they often overlook the recent updates and evolving policies of Internet Service Providers (ISPs). A case study from Seventh Sense highlights how conventional techniques like Mail merge can backfire in 2024 due to ISPs directly flagging large-volume email campaigns as spam.

Therefore, Seventh Sense devised a solution to adjust their email sending frequency to match human rates, resulting in a remarkable 93% improvement in email deliverability. This resulted in a 178% increase in website page visits from email marketing. 

This post will help you explain the latest updates from ISPs like Gmail and Outlook. We’ll break down how spam filters evolve and give you practical tips to optimise your bulk email campaigns for better deliverability.

ISP Email Deliverability Updates — Timeline:

To better understand the impact of recent ISP email deliverability updates, let us first understand the timeline of Bulk Email Marketing Guidelines. We will focus on the legacy (conventional) practices (pre-2022) by the marketers and then explore in detail the current updated guidelines (2023-24) from various ISPs. 

Legacy Bulk Email Marketing – ISP Guidelines (2021-22):

• Google (G-Suite/Gmail): Google had announced a stronger focus on AI for spam filtering in Gmail. This stressed the need for marketers to prioritise content relevance, implement authentication protocols such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC), and avoid spammy tactics.
• Microsoft (Outlook): Microsoft Outlook emphasised the importance of a good Sender (domain) Reputation for reaching inboxes. A positive domain reputation means lesser bounce rates and better engagement metrics (opens, clicks) while following permission-based email practices.

In essence, between 2021 and 22, ISPs placed an onus on marketers to understand and adopt authentication protocols, avoid spammy content, and maintain a strong sender reputation. 

Post-2022 saw ISPs take proactive measures for bulk email marketing and campaigns. This proactive shift is evident in Google’s enforcement of mandatory authentication protocols and Gmail’s introduction of engagement-based inbox tabs (promotional and social), aiming to drive most marketing emails to Promotional or Spam boxes.

Updated ISP Guidelines (2023-24): Microsoft and Google Bulk Email Marketing Enforcements

Responding to the ever-evolving cyber threats, specifically via spam Emails, the recent updates and guidelines from various ISPs have underscored the importance of a comprehensive, multi-layered protection approach for email security. 

Fundamentally, this means a shift from solely relying on the sender’s reputation to establishing robust defence mechanisms, spanning from the network’s edge to post-delivery actions. For example, Microsoft Defender for Office 365 exemplifies this approach with its powerful multi-layer protection stack, ensuring that every phase of email handling is secure. Take a look:

By this multi-level spam defence strategy, Microsoft Defender for Office 365 has ensured protection against various email-based threats. A recent Forrester report highlights how Microsoft’s Defender stack has decreased the time to investigate threats by 92% and an overall 95% reduction in time to block malicious links.

Understanding these technological changes, email campaign marketers must align with the measures while optimising their email campaigns to maximise reach and engagement.

Now that we have explored the ISP security stack let’s understand the updated norms from ISPs for bulk Email Deliverability:

1. 1. Who gets classified as a Bulk Sender? According to Google, a bulk sender is any email sender that sends close to 5,000 messages or more to personal Gmail accounts within 24 hours. Messages sent from the same primary domain also count to the 5,000 limit. If senders meet the above criteria at least once, they are permanently considered bulk senders, and this status does not have an expiration date.
   2. Spoofing and ISP guidelines: Spoofing is when a sender sends an email with @Gmail (From header), but the mail was not sent from @gmail. This is a common form of email abuse by spammers. In their recent update, Google mandates that Bulk senders that spoof gmail.com will start getting notifications about temporary failures. (explained in next section) 
   3. Spam rates and ISP guidelines: ISPs expect the senders to limit daily spam rates below 0.1% and should prevent spam rates from ever reaching 0.3% or higher. Otherwise, the bulk sender remains ineligible for mitigation and won’t be eligible for any actions that could help improve their deliverability. 
   4. One-Click Unsubscribe and ISP guidelines: Starting June 1, 2024, all bulk senders must implement one-click unsubscribe in all their commercial and promotional messages, while the Transactional messages are excluded from this clause. The Unsubscribe headers must meet RFC 8058 requirements. The goal is to restrict and maintain a low spam rate and improve delivery.
   5. DMARC and Authentication guidelines for bulk sensors: Senders must ensure that their “From:” header is identical to the SPF or DKIM domains. At least one of these must be aligned to avoid temporary error codes. Regarding DMARC, ISPs recommend that all senders fully align DMARC to SPF and DKIM. This is soon to become a mandatory requirement for senders.
   6. What happens when ISPs reject the Sender’s Emails? ISPs (Google and Microsoft) send a message with the rejection code and a reason for the rejection. For more information on Microsoft Outlook SMTP Error codes, refer to Postmaster.live.com, and for Google error codes, you can refer to Postmaster tools.

ISP Enforcements for Non-Compliance of Bulk Email Sender Guidelines (Starting April 2024):

Starting in April 2024, Google begun gradually rejecting non-compliant email traffic. Initially, senders shall start getting temporary errors. These should be considered as reminders to comply with ISP guidelines.

However, starting June 2024, the enforcement of these requirements begun strictly for all Bulk senders:

• DMARC record with a minimum policy of none (p=none).
• One-click unsubscribe in marketing messages (excluding transactional messages)
• Mitigations are unavailable when user-reported spam rates exceed 0.3% or if the sender has not met the authentication or one-click unsubscribe requirements.

Image reference: Google Sender Guidelines Link

Note: The Non-compliance ISP guidelines apply to Google / Gmail, while there is no specific mention of any new requirements or actions Microsoft took in 2023/24 as comparable to Google and Yahoo’s upcoming ISP enforcements for Non-compliance.

Improve Email Deliverability by Optimising Email Campaigns (ISP Guidelines 2024):

So far, we have discussed the guidelines and the consequences of non-compliance. Now, let us explore how, as an email marketer or a user of an Email Service Provider (ESP) promoting your brand online, you can ensure your messages land in the inbox.

To simplify, let us first categorise all ISP guidelines into Authentication, User Privacy and Engagement, and Email-Content Optimization. 

A. Authentication & Reputation:

• DMARC Alignment with SPF and DKIM: Use DMARC Analyzer or MxToolbox to set up and monitor DMARC, SPF, and DKIM records. These tools provide insights and reports and ensure proper configuration and alignment with ISP’s guidelines.

• Maintain a Good Sender Reputation: Services like Sender Score (by Validity) let you monitor the domain sender’s reputation. Regularly check your domain and IP reputation and address any issues promptly.

Image reference: https://www.theseventhsense.com/blog/email-marketing-frequency-best-practices

B. E-Mail List Hygiene & User Engagement:

• Keep Spam Complaints Below 0.1%: Use email verification tools like ZeroBounce or NeverBounce to clean your email list regularly. Hunter.io and similar email verifiers can be helpful in checking email validity. You can also monitor complaint rates using your ESP’s analytics and remove inactive or unengaged subscribers.

• Offer a One-Click Unsubscribe Option with Clear Link: Ensure your ESP provides a one-click unsubscribe feature. Test your emails to see if the unsubscribe link is prominent and functional.

• Process Unsubscribe Requests Within 1-2 Days: Automate the unsubscribe process using your ESP’s built-in features. Regularly audit the process to ensure compliance with the 1-2 day timeframe.

C. E-Mail Content and Design Optimization:

• Ensure Emails Comply with RFC 5322 Standards: Use email testing tools like Litmus or Email on Acid to check for RFC 5322 compliance. These tools can also be tested across multiple email clients to ensure consistency.

• Avoid Impersonating Gmail “From:” Headers: Ensure the “From:” address is clearly associated with your brand to avoid severe penalties and deliverability issues.

• Avoid Common Spam Triggers in Content: Before sending, spam check tools like SpamAssassin or Mail-Tester let you analyse emails for common spam triggers. Avoid excessive use of exclamation marks, all caps, and misleading subject lines, an easy trap to land into a spam box.

Image reference: https://www.theseventhsense.com/blog/email-marketing-frequency-best-practices

D. Increase the relevancy of your emails:

1. Make sure you send relevant emails to a relevant audience: Targeting the right audience is key. If your offer is highly relevant to the targeted audience, the interaction with your emails (open, click, and reply rates) will be high, which will send a positive signal to ISPs. This, in turn, will increase the deliverability rates of your future emails.

2. Use tools for better targeting: While we are going to write a separate article about this topic, it is important to use audience recognition and creation tools, as well as signal generation tools, like LeadRebel, apollo.io, Clay, Builtwith, etc., to generate a high-quality audience for your campaigns and ensure content-audience fit. Techniques like website-visitor recognition will help you narrow down your audience to highly relevant prospects, resulting in a very high interaction rate.

Additional Considerations to Improve Email Deliverability:

• Monitoring and analysing Email Bounce rates: Bounce reports are often provided by the ESP. Monitoring them to identify and address the causes of hard bounces (e.g., invalid email addresses) and soft bounces (e.g., temporary delivery issues) can offer insights into campaign performance.  You may also use tools like Mailgun and SendGrid, which can offer detailed bounce analytics.

• Finding the optimal frequency for sending emails: Sending too many emails can often overwhelm subscribers and lead to higher unsubscribe rates and spam complaints while sending too few can result in low engagement.

Image reference: https://www.theseventhsense.com/blog/email-marketing-frequency-best-practices

• An effective way is to use A/B testing to determine the optimal frequency for your audience. By monitoring open rates, click-through rates, and unsubscribe rates, you can find a balance that maintains high engagement without overwhelming recipients. 
• According to HubSpot, most companies successfully send emails 1-3 times per week.

• Understanding user engagement metrics: Engagement metrics such as open rates, click-through rates, and conversion rates provide insights into how well the emails were received. Tools like Google Analytics and the analytics dashboards of ESPs like Mailchimp or SendGrid can offer and track these metrics.

By leveraging these tools and strategies, marketers can significantly enhance email deliverability and align with best policies and updated (2024) ISP guidelines.

Source Links:

Google / Gmail’s Updated guidelines for Bulk Email deliverability: 

1. Prevent spoofing, phishing, and spam (Gmail security precautions recommended for all users): https://support.google.com/a/topic/9061731?sjid=13424071737467088473-AP
2. Google Bulk email sending guidelines & tools: https://support.google.com/a/topic/7279058?hl=en&ref_topic=28609&sjid=14246194665660467212-AP
3. Email sender guidelines FAQ (latest updates about our Email sender guidelines (previously called Bulk sender guidelines): https://support.google.com/a/answer/14229414?hl=en&ref_topic=7279058&sjid=14246194665660467212-AP
4. Guidelines for ESPs, Sender requirement updates, and Monitoring tools: https://support.google.com/a/answer/81126?hl=en

Microsoft / Outlook Bulk Email deliverability guidelines:

1. Email Protection Basics in Microsoft 365: Bulk Email https://techcommunity.microsoft.com/t5/microsoft-defender-for-office/email-protection-basics-in-microsoft-365-bulk-email/ba-p/3445337
2. Troubleshooting email delivery issues for senders while reaching Outlook.com users: https://postmaster.live.com/pm/troubleshooting.aspx
3. ISP Deliverability Guide: Microsoft OLC (Updated for 2023): ISP Deliverability Guide: Microsoft OLC (Updated for 2023) (spamresource.com)

The post Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements appeared first on Leadrebel Blog.

How to Find Employees of a Company: Introduction

In today’s fast-paced business world, discovering the right individuals within specific organizations is pivotal for success. Whether you’re aiming to sell products or services, extend employment offers, or simply network with professionals in a specific company, knowing how to find employees of a company is essential. Luckily, the digital age offers an array of tools and strategies to aid in this endeavor. In this comprehensive guide, we will delve into the various methods available for locating employees of a company.

Ways to Find Employees of a Company

1. LinkedIn: LinkedIn is a powerhouse for professional networking, with millions of global users. To pinpoint employees of a particular company, use the platform’s robust search features. Filter your search based on company name, location, job title, and other criteria for precise results. Additionally, LinkedIn often provides insights into mutual connections, facilitating introductions.

2. Company Website: A straightforward yet effective method is to visit the official website of the target company. Many organizations maintain an “About Us” or “Our Team” page that lists team members along with their contact details, making it an invaluable direct source for initiating contact.

3. Social Media: Companies maintain active profiles on various social media platforms, such as Facebook, Twitter, and Instagram. Exploring these profiles can yield valuable insights into the company’s culture and personnel. Some employees also mention their workplace on their personal social media accounts.

4. Professional Associations: Many professionals are members of industry-specific associations or groups. These associations often provide directories or member lists that serve as treasure troves for identifying employees of a specific company. They may also host events conducive to networking.

5. Networking Events: Attending industry-specific conferences, trade shows, and networking events offers an excellent opportunity to meet employees of target companies in person. You can establish meaningful connections and gain firsthand insights into the company’s needs and priorities.

Effective Approaches to Find Employees

Now that we’ve explored various ways to find employees, let’s delve into different approaches to effectively connect with them:

1. Personalized Outreach: When reaching out to employees, whether via email, LinkedIn messages, or other means, personalize your communication. Clearly articulate why you’re reaching out and how your proposal or offer can directly benefit them or their company. Personalization demonstrates your genuine interest and understanding of their needs.

2. Leverage Mutual Connections: Use your existing network to facilitate introductions with employees of your target company. If you share mutual connections on LinkedIn or have acquaintances in common, consider requesting introductions or recommendations. Mutual connections can establish immediate trust.

3. In-Depth Research: Prior to initiating contact, conduct thorough research about the company and the specific individual’s role within it. Understanding the company’s history, culture, and recent achievements can provide valuable talking points and demonstrate your genuine interest.

4. Emphasize Value Proposition: Clearly communicate the value you bring to the table, whether it’s a groundbreaking product, innovative service, or an enticing job opportunity. Highlight how your solution can address a pressing problem or fulfill a critical need for the employee or the company as a whole.

5. Balanced Persistence with Respect: While persistence can be an asset, it’s vital to respect boundaries and avoid becoming intrusive. If an employee expresses disinterest or requests more time, gracefully step back while maintaining a positive reputation. Building rapport over time can often yield better results than a single, persistent push.

Review of Tools to Find Employees of a Company

1. Apollo.io (Sales Intelligence Platform):

Apollo.io is a comprehensive sales intelligence and engagement platform that streamlines the process of locating employees of a specific company. You can conduct searches based on parameters such as company name, job title, and location.

Key Features: Apollo.io provides detailed contact information, including email addresses and phone numbers. Its user-friendly interface facilitates seamless integration of data into your outreach campaigns.

Use Cases: Apollo.io caters to sales and marketing professionals seeking to identify and connect with key decision-makers within target companies.

2. Hunter.io (Email Finding Tool):

Hunter.io is a specialized tool designed to find email addresses associated with a particular domain. This tool is instrumental for reaching out to employees via email, providing a direct line of communication.

Key Features: Hunter.io offers bulk email verification, ensuring the accuracy of your email addresses. It also integrates with other popular outreach tools.

Use Cases: Hunter.io is indispensable for email-based outreach, making it a preferred choice for sales and marketing teams.

3. ZoomInfo (B2B Database Platform):

ZoomInfo is a comprehensive B2B database platform that offers a wealth of company and contact information. It simplifies the search for employees of a specific company through filters such as company name, job title, industry, and more.

Key Features: ZoomInfo provides accurate and up-to-date information, making it a valuable resource for sales, marketing, and recruitment efforts. It offers integration options with CRM systems.

Use Cases: ZoomInfo caters to a wide range of industries and professionals, making it versatile for various business needs.

4. Lusha (Contact Information Finder):

Lusha is a convenient browser extension designed to discover contact information, including email addresses and phone numbers, for professionals listed on platforms like LinkedIn and others.

Key Features: Lusha seamlessly integrates with your browser, providing contact information when you visit a LinkedIn profile or company website. It offers a quick and easy way to access contact details.

Use Cases: Lusha is especially useful for sales and business development professionals looking to streamline their contact research.

5. LinkedIn Navigator (Premium LinkedIn Service):

LinkedIn Navigator is a premium subscription service offered by LinkedIn. It grants access to advanced search and networking features on the platform, making it a valuable tool for sales, recruitment, and business development professionals.

Key Features: LinkedIn Navigator offers expanded search filters, including company size and seniority level. It also provides enhanced messaging capabilities, allowing you to send InMail messages to individuals outside your network.

Use Cases: LinkedIn Navigator is tailored for professionals seeking to engage with specific companies, target decision-makers, and expand their network.

6. Adapt.io (B2B Data Platform)

Adapt.io is a comprehensive data platform that has over 175 M+ contact profiles. With advanced search and filtering capabilities, you can quickly find verified email addresses, phone numbers, technology used, and more for each contact profile.

Key features: Adapt has an email finder tool, LinkedIn email finder, enrichment tools, and API for scaling prospecting. It also integrates with sales and marketing tools like Hubspot, Salesforce, etc.

Use cases: Adapt is used by sales and marketing teams to find their ideal buyers, build outreach lead lists, and enrich CRM with fresh data.

7. LeadRebel (Website Visitor Recognition):

LeadRebel is a website visitor identification software and shows you, which companies are visiting your website. Besides showing visitor companies it also can search for employees of a company and provides you their contact details, positions within the company and social media (LinkedIn and Xing) profiles.

You can export these employees in your sales and marketing tools, or personally reach out to them.

8. Dfeelings – (Analytics and Digital Marketing Solutions):

While not a dedicated employee search tool, Dfeelings offers advanced analytics and marketing solutions to help businesses identify key audiences and optimize their outreach strategies. Our services empower companies to turn data into actionable insights, driving better engagement and growth

How to Find Employees of a Company: Summary

Mastering the art of finding employees of a company is a critical skill in the business world, whether you’re pursuing sales, recruitment, or networking opportunities. By harnessing the diverse methods outlined in this guide, along with effective approaches and the use of powerful tools, you can successfully connect with employees of your target companies. Begin by leveraging platforms like LinkedIn, explore company websites, tap into social media, and engage with professional associations. Customize your outreach with personalized messages, thorough research, and a compelling value proposition.

In addition to these strategies, a selection of potent tools is available to streamline your efforts. Apollo.io, Hunter.io, ZoomInfo, Lusha, and LinkedIn Navigator each offer unique capabilities for identifying and engaging with employees. These tools empower you to navigate the complexities of business networking efficiently and achieve your objectives.

In conclusion, knowing how to find employees of a company is a valuable skill that can significantly impact your professional endeavors. By combining the right methods, approaches, and tools, you can unlock opportunities, establish meaningful connections, and ultimately drive success in your business ventures.

Image source: https://www.qualee.com/blog/employee-retention-policy-a-complete-guide

The post How to Find Employees of a Company: Tools, Strategies, and Expert Tips appeared first on Leadrebel Blog.

Introduction

Marketing automation refers to the use of software and technologies to automate various marketing tasks and processes. It involves leveraging technology to streamline, manage, and automate repetitive marketing activities, aiming to increase efficiency, save time, and improve overall marketing effectiveness. If you want to learn about what is marketing automation and which tools can help you to automate your marketing, you are at right spot!

Marketing automation systems are designed to facilitate and automate multiple aspects of marketing, such as lead generation, lead nurturing, email marketing, social media management, customer segmentation, campaign management, and analytics. These systems often integrate with customer relationship management (CRM) platforms to centralize and manage customer data.

Examples of Marketing Automation

Here are some key components and features commonly found in marketing automation:

• Lead Generation: Marketing automation helps capture leads through various channels like landing pages, forms, and social media, and allows for automated lead scoring and qualification based on predefined criteria.
• Email Marketing: Automation tools enable the creation, scheduling, and sending of personalized emails to specific segments or individual leads, based on their behavior or stage in the customer journey.
• Lead Nurturing: It involves delivering targeted content and personalized messages to prospects over time, based on their engagement and interactions with the brand, to move them closer to making a purchase.
• Campaign Management: Automation systems allow marketers to plan, execute, and manage multichannel marketing campaigns, including email, social media, and advertising, with the ability to track and measure campaign performance.
• Customer Segmentation: Automation tools help segment customers based on demographics, behavior, interests, and other factors, enabling more personalized and targeted marketing efforts.
• Social Media Management: Some automation platforms offer features to schedule and publish social media posts, monitor social media activity, and engage with audiences across different social platforms.
• Analytics and Reporting: Marketing automation provides insights into the performance of campaigns, customer behavior, conversion rates, and other metrics, allowing marketers to optimize their strategies based on data-driven decisions.

The goal of marketing automation is to streamline marketing processes, enhance customer engagement, and drive more efficient and effective marketing efforts, ultimately leading to increased sales, customer satisfaction, and business growth.

Best Practices of Marketing Automation

Implementing marketing automation effectively requires following certain best practices to maximize its benefits. Here are some key best practices for marketing automation:

• Define Clear Goals: Clearly define your marketing objectives and goals before implementing automation. This helps align your automation efforts with your overall marketing strategy and ensures you’re using the right tools and tactics.
• Understand Your Audience: Develop a deep understanding of your target audience, their needs, preferences, and behaviors. This knowledge will enable you to create personalized and relevant automated campaigns that resonate with your audience.
• Segment Your Audience: Utilize customer segmentation to divide your audience into distinct groups based on characteristics such as demographics, behavior, purchase history, or engagement level. This allows for tailored and targeted automation campaigns, resulting in higher engagement and conversions.
• Focus on Quality Data: Ensure your data is accurate, complete, and up to date. Regularly clean and validate your data to maintain its quality. Reliable data is essential for effective segmentation, personalization, and accurate analytics.
• Create Compelling Content: Develop high-quality content that addresses your audience’s pain points, provides value, and is tailored to different stages of the customer journey. Engaging and relevant content increases the effectiveness of your automated campaigns.
• Map Customer Journeys: Understand the different touchpoints and interactions your customers have with your brand across various channels. Map out their journeys and identify opportunities for automation to deliver timely and relevant messages at each stage.
• Test and Optimize: Continuously test and optimize your automation campaigns. Experiment with different subject lines, content variations, and calls-to-action to identify what resonates best with your audience. Use data and analytics to measure results and make data-driven improvements.
• Nurture Leads: Use automation to nurture leads throughout their journey, delivering personalized content and offers based on their interests and behaviors. Lead nurturing builds trust, establishes relationships, and increases the likelihood of conversion.
• Monitor and Analyze: Regularly monitor the performance of your automation campaigns. Track key metrics, such as open rates, click-through rates, conversions, and ROI. Analyze the data to identify areas for improvement and make data-driven decisions.
• Integrate with CRM: Integrate your marketing automation platform with your customer relationship management (CRM) system to streamline data flow and ensure a seamless customer experience. This integration enables better lead management, tracking, and sales alignment.
• Provide Opt-Out Options: Respect your audience’s preferences by providing easy opt-out options. Ensure compliance with data privacy regulations, such as GDPR or CCPA, and honor unsubscribe requests promptly.
• Continuous Learning and Adaptation: Stay updated with industry trends, new features, and best practices in marketing automation. Continuously learn, adapt, and optimize your strategies to stay ahead of the curve.

By following these best practices, you can harness the power of marketing automation to streamline your marketing efforts, deliver personalized experiences, and drive meaningful results for your business.

What not to Do during Marketing Automation

While implementing marketing automation, it’s essential to be aware of certain pitfalls to avoid. Here are some things you should not do during marketing automation:

• Neglecting Strategy: Avoid jumping into automation without a clear strategy in place. Failing to define your goals, target audience, and overall marketing plan can lead to disjointed and ineffective automation efforts.
• Over-Automation: Be cautious not to automate every aspect of your marketing without considering the human touch. Automation should enhance your marketing efforts, but it’s important to maintain a balance and ensure there’s still a personal connection with your audience.
• Poor Data Quality: Relying on inaccurate or incomplete data can severely impact the effectiveness of your automation. Regularly clean and validate your data to maintain its quality, as poor data can lead to misguided personalization, inaccurate segmentation, and ineffective campaigns.
• Lack of Personalization: Avoid sending generic or impersonal messages to your audience. Personalization is a key aspect of successful automation. Tailor your content, offers, and communications based on customer preferences, behaviors, and interests to create meaningful connections.
• Neglecting Testing: Failing to test your automation workflows and campaigns can result in errors, broken links, or incorrect personalization. Always test your automation sequences thoroughly before launching them to ensure everything is functioning as intended.
• Ignoring Analytics: Neglecting to monitor and analyze the performance of your automation campaigns can hinder your ability to make data-driven improvements. Regularly review key metrics and analytics to identify areas for optimization and enhance the effectiveness of your campaigns.
• Overlooking Customer Preferences: Respect your customers’ preferences and avoid bombarding them with excessive or irrelevant automated messages. Provide options for opting out or adjusting communication preferences and ensure compliance with data privacy regulations.
• Lack of Human Touch: While automation streamlines processes, it’s important not to lose the human touch. Balance automated communications with personal interactions and human engagement, especially when dealing with complex or sensitive customer queries or requests.
• Inconsistent Messaging: Maintain consistency in your messaging across different channels and touchpoints. Avoid sending conflicting or contradictory messages to your audience, as it can lead to confusion and damage your brand’s reputation.
• Failing to Adapt and Evolve: Marketing automation requires continuous learning and adaptation. Don’t become complacent with your automation workflows. Stay updated with industry trends, experiment with new strategies, and adapt your automation efforts to meet evolving customer expectations.

By avoiding these common pitfalls, you can ensure that your marketing automation efforts are effective, customer-centric, and contribute to the overall success of your marketing initiatives.

8 Popular Marketing Automation Tools

Before we continue with our list, we would like to give you short introduction to our software LeadRebel and how it can help you with marketing automation. LeadRebel is a software for website visitor recognition. It shows you, which companies have visited your website, what are they interested in. With help of our software, you can generate Leads “out of thin air”, send them into your CRM or marketing automation solution and create a fully automated flow within your marketing or sales activities.

Here are 8 popular marketing automation tools widely used in the industry:

1. HubSpot: HubSpot offers a comprehensive marketing automation platform that includes features such as lead generation, email marketing, social media management, CRM integration, analytics, and more.

2. Mailchimp: While primarily known as an email marketing platform, Mailchimp also offers marketing automation features like triggered emails, customer segmentation, and customer journey mapping.

3. ActiveCampaign: ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It includes features such as advanced email segmentation, lead scoring, behavior tracking, and dynamic content personalization.

4. Keap: Keap is a popular small business marketing automation tool that combines CRM, email marketing, and automation features to help businesses streamline their sales and marketing processes.

5. GetResponse: GetResponse provides a user-friendly marketing automation platform that includes email marketing, landing page creation, automation workflows, webinar hosting, and CRM integration.

6. Klaviyo: Klaviyo specializes in email marketing and automation for e-commerce businesses. It provides powerful segmentation, personalized email campaigns, and integrations with popular e-commerce platforms.

7. Customer.io: Customer.io focuses on sending behavior-based, personalized messages to users through email, SMS, and push notifications. It enables targeted campaigns, A/B testing, and advanced automation.

8. Omnisend: Omnisend is a marketing automation platform designed specifically for e-commerce businesses. It offers features such as email marketing, SMS marketing, automation workflows, segmentation, and personalized messaging.

These tools vary in terms of features, pricing, and target audience, so it’s important to assess your specific business needs and requirements before selecting the most suitable marketing automation tool for your organization.

What is Marketing Automation? Summary

We hope, after reading our article, you have better understanding of what is marketing automation. In conclusion, marketing automation offers significant benefits for businesses by streamlining marketing processes, improving efficiency, and enhancing customer engagement. By following best practices such as defining clear goals, understanding the target audience, and continuously testing and optimizing campaigns, organizations can leverage automation to deliver personalized experiences and drive meaningful results. However, it’s important to avoid common mistakes like neglecting strategy, over-automating, and disregarding data quality and customer preferences.

By selecting the right marketing automation tool for your specific needs and maintaining a balance between automation and human connection, businesses can effectively harness the power of automation to achieve their marketing objectives and foster business growth.

Image source: https://www.flickr.com/photos/146633608@N06/29332362966

The post What is Marketing Automation appeared first on Leadrebel Blog.

Thanks for having interest in LeadRebel! We want to make sure that our software provides you with maximum value. Using data, which was provided by LeadRebel, and integrating it into your sales and/or marketing activities, is of high importance, since only in this case can you maximize the value provided by our software.

In this guide we are presenting you with four possible ways to integrate LeadRebel into your daily workflow.

Basic Rules on How to Use LeadRebel Data Efficiently

• Keep your dashboard clean:
  • Blacklist irrelevant visitors and visits (icon under the company name on dashboard)
  • Select countries and industries in the filter, which are relevant for your business.
  • Put on the blacklist: companies, countries, industries, subpages, which are irrelevant for you.
  • Think about setting a minimum amount of time on your website as one of the criteria. You can set the filter here: blacklist.
  • Use tags, comments, and favorite functions to keep information transparent to yourself and your team.
• Use information from each visit to recognize what product or service your visitor is interested in. You can find relevant information when you click on a company (visit detail view) or when you click on a video-recording icon.

         Here is a sample video:

• Use this information during your sales and marketing activities. Offer your potential customers the exact product or service they are interested in.

Outbound Sales 

Outbound sales is one of the most widely utilized use cases among our customers. Benefits of using cold calling in combination with LeadRebel:

• You can contact your prospect on the same day of the visit, while the lead is still warm.
• You can get direct feedback from the potential customer regarding your product or service.
• You can easily customize your pitch based on the visitor behavior on the website.
• You can use human touch and your charisma during the call, instead of relying solely on digital communication.

To setup successful outbound sales campaigns based on LeadRebel data, you should consider the following steps:

1. Connect LeadRebel to your CRM. If your CRM isn’t directly connected to LeadRebel yet, consider using Zapier to connect LeadRebel to your CRM via drag & drop, code-free method. If you don’t use any CRMs yet, think about using one. HubSpot is a good CRM with a generous free account.

• If you prefer not to use any CRMs, send LeadRebel data to your sales team using the following methods:
  • Excel export of selected data
  • 
  • PDF export of selected data.
  • Add your sales reps as users in the settings (settings -> other) so that they can directly access your companies’ dashboard.
  • Add your sales reps email addresses to a daily reporting list (settings -> other).
  • Create a tag for each sales rep (settings -> other) and add his/her email address to this tag. You can then use this tag on companies in your dashboard, and send your sales reps these leads using the “send per mail” function.
  • If you have a large sales team, where each sales rep has their own region or countries to cover, you can upload an excel file with emails and relevant zip codes and countries for each sales rep, also under (settings -> other).

• Example of exporting leads from LeadRebel to HubSpot: 

• What to consider when calling to potential customers from LeadRebel:

• Don’t mention that you have seen them on LeadRebel. People don’t like to hear that.
  • Don’t bother with finding the right person who was on the website. Just contact the right department within the company.

• If you already have a sales team, you can add leads from LeadRebel as extra “warmer” additions to your existing lead pipeline. If you don’t have a sales team, consider outsourcing the work to an outbound agency. We have had good experience with TREND Service GmbH (Germany). For this article we gathered 35 telemarketing companies, which can support you and approach your leads.

Email Marketing

Email marketing is another broadly used method of reaching out to leads generated by LeadRebel. The benefits of using email marketing in combination with LeadRebel:

• Easy to integrate and automate.
• Cheap.
• Easy to track results and measure KPIs.

Using Email Marketing in Combination with LeadRebel, Step by Step Instruction

1. Select email marketing software. You might already use one. If not, consider using ActiveCampaign,Sendpulse, Woodpecker or Mailshake (the last two are especially good for cold mailing campaigns).

• Integrate your email platform with LeadRebel. We have some native integrations; for the rest feel free to use Zapier .

• Create a mail list, where the company emails will be exported to.

• Create an automation. For example, you can offer your potential customers a lead magnet (if you don’t know what that is, you can find some information here: https://www.zendesk.de/blog/lead-magnet/ . Based on their response (or non-response) you can automatically follow-up a couple of times or directly send your lead magnet.

• Example of an automation: 

• Track results for your campaign in the dashboard of your email-marketing software.

Direct Mailing

Some large customers are using direct mailing based on LeadRebel data. The benefits of direct mailing:

• Nearly 100% opening rate.
• Higher trustworthiness of the company behind direct mailing (compared to email marketing).
• Less competition.
• Legally the least problematic way of outbound sales and marketing.

How to Use Direct Mailing in Combination with LeadRebel

1. Find a provider that can support you with sending the direct mailings (if you can’t cover this part of the job inhouse). We recommend the following provider in Germany: mailingdruck24.de. There are many more good providers as well.

• Read this article (currently only available in German, but using browser translation should do the trick).

• Analyze, tag, filter, and export the suitable visitors from your website. Every visitor company on LeadRebel has a full address.

• Create mailing templates. You can create several templates for A/B testing or to target different segments. For example, you can create product-based segments. If your company offers, let’s say, 5 products, you can create 5 segments, with one mail draft for each segment.

• Send over the exported excel file with companies and respective addresses, as well as your mail drafts to the mailing provider.

This is it. You can create follow-up sequences using more direct mailing. Or you can follow up by phone, LinkedIn, etc. The choice is yours.

Audience Building

Audience building means creating a list of companies and uploading it to paid ads platforms, like LinkedIn or Google Ads. You can gather your visitor companies over time, select the most relevant ones, and upload them, for example, to LinkedIn. Then you can create ad campaigns specifically for the uploaded companies.

By using this feature on LinkedIn, you can target very narrowly not only specific companies, but even their employees working in specific departments.

Google doesn’t allow this kind of deep targeting, but you can still create a custom audience and compare results to other audiences.

How to Build and Export a Custom Audience Based on LeadRebel

1. First, gather enough companies in your dashboard. Building a LinkedIn audience only makes sense for 300 or more companies. So, don’t rush, let recognized companies pour in, then you are ready to create an audience.

• Integrate LinkedIn API, or export a list of companies for LinkedIn or for Google Ads, such as a CSV file.

• In the case of LinkedIn API integration, you can simply select companies in your dashboard and export them to a new audience.

• To setup and upload data for Google Ads follow this guide, for LinkedIn feel free to check out this video guide.

• Example of export into LinkedIn:

• Once you have exported your website visitors into, f. e. LinkedIn, you can set up a campaign and specifically target the visitors of your website.

• Basically, it works as retargeting, but instead of targeting everyone who was the on the website, regardless of which company or country, you can select the companies you want to target on your own.

Summary

We hope this information helps you to use the data provided by LeadRebel more efficiently. We are going to continuously update this list and add more use cases. Feel free to send us your suggestions: info@leadrebel.io .

The post How to Use Data from LeadRebel for Your Sales and Marketing appeared first on Leadrebel Blog.

Finding B2B customers can be a daunting task, especially if you are new to the business. It is important to know how to find and engage with potential customers to increase your sales and profits.

The good news is that there are a variety of ways to find B2B customers. Here are five of the most popular methods:

Get More B2B Customers on Social Media

Social media is a great way to connect with potential customers. By creating targeted content and engaging with your target audience, you can increase your visibility and build relationships that can eventually lead to sales. Here are some tips for generating B2B leads on social media platforms like LinkedIn and Facebook.

Finding B2B Customers on LinkedIn

1. Connect with the right people: Use LinkedIn’s search features to find and connect with potential customers who fit your target demographic.

2. Create a company page: Create a company page to showcase your products and services and share relevant content with your followers.

3. Participate in groups: Join and participate in industry-specific or customer-specific groups to build relationships and generate leads.
4. Leverage content marketing: Share content such as blog posts, videos, and infographics on LinkedIn to generate leads.

5. Use sponsored content: Invest in sponsored content to reach a wider audience and generate more leads.

Finding B2B Customers on Facebook

1. Create a business page: Create a business page on Facebook to promote your products and services.
2. Advertise: Invest in paid advertising to reach a wider audience and generate leads.
3. Engage with customers: Respond to comments and messages on your page to build relationships with your customers and generate leads.
4. Leverage user-generated content: Encourage customers to share their experiences with your products and services on Facebook to generate leads.
5. Run contests: Offer prizes and discounts to customers who take part in your contests to generate leads.

You can learn more about lead generation on social media on following blogs and websites: Social Media Examiner, Hootsuite, Neil Patel Digital, HubSpot Blog.

Networking Events

Networking events are a great way to meet potential customers in person. Attending conferences, seminars, and trade shows can help you make connections and build relationships with potential customers. What to consider:

1. Research the type of networking events that are available in your area and target those that focus on your particular industry or target market. Consider attending both local and national events that are related to your business.
2. Create a list of people you want to target and reach out to them ahead of time to let them know you will be attending the event. This will give you an opportunity to start a dialogue before the event and set up meetings during the event.
3. Consider joining any industry associations or groups that host networking events. This will give you access to a more targeted group of people and help you to identify potential leads and customers.
4. Prepare a list of questions that you can ask at the event to learn more about the attendees and their business needs.
5. Follow up with attendees after the event and continue developing relationships with those you met.
6. Utilize social media to connect with other attendees and share insights and ideas from the event.
7. Track the leads and customers you find and measure the success of the networking event.

Finding B2B customers via Cold Calling

1. Cold calling is one of the oldest methods of finding prospects and is still widely used today. Cold calling can be time consuming but can be a great way to identify potential customers.
2. Make sure you have a clear goal in mind: Before you start cold calling, you need to be sure you know what you are trying to accomplish. Are you looking to make a sale, set up a meeting, or collect leads? Knowing what you are trying to achieve will help you craft a better cold call.
3. Research your prospects: You need to make sure you know who you are calling and what they do. Take the time to research their company, their products, and their needs. This will help you create a more targeted cold call.
4. Have a plan: Don’t just jump into a cold call without a plan. You should have a script prepared and practice it ahead of time. This will help you sound more confident and organized on the phone.
5. Be prepared for objections: You should have a list of objections prepared and practice responding to them. This will help you stay on track during the call and increase your chances of success.
6. Follow up: Cold calling is just the first step. You need to make sure you follow up with your prospects. This will help build relationships and increase your chances of closing a sale.

Finding B2B Customers via Email Marketing

Email marketing is a great way to stay in touch with existing customers and to reach out to potential leads. You can use email marketing to create targeted campaigns, send out newsletters, and build relationships with customers.

1. Develop an effective email list: Start by building an email list of potential customers. Make sure that your list is specific to your target audience and includes people who are likely to be interested in your products and services.
2. Create great content: When it comes to email marketing, content is key. You need to create engaging and informative emails that your customers will find valuable. Make sure to include calls to action, relevant images, and compelling subject lines.
3. Optimize your emails: If you want to increase your open and click-through rates, make sure to optimize your emails for mobile devices. This means making sure that the email displays correctly on any device, including smartphones and tablets.
4. Automate your campaigns: Automation is a great way to streamline your email marketing efforts. Use automation to send out welcome emails, follow-up emails, and other automated messages that can help nurture your leads and convert them into customers.
5. Track and analyze your results: Tracking your email marketing efforts is essential for improving your campaigns. Keep track of your open and click-through rates to better understand what resonates with your customers.

Here are some popular email marketing platforms: Mailchimp, ActiveCampaign, SendGrid.

Get More Customers via Referrals

Referrals are a great way to find potential customers. Ask your existing customers for referrals or partner with other businesses to reach a wider audience.

1. Leverage existing relationships: Reach out to your existing customers, partners, and vendors and ask them to refer your business to their contacts.
2. Offer incentives: Offer incentives such as discounts and freebies to customers who refer your business to others.
3. Use social media: Leverage social media platforms such as Facebook, Instagram, and Twitter to spread the word about your referral program.
4. Create referral materials: Create referral materials such as flyers, brochures, and business cards to help customers easily spread the word about your business.
5. Foster relationships: Foster relationships with potential customers and encourage them to refer your business.
6. Track your progress: Track your progress by tracking the number of referrals and customers you receive from each referral program.
7. Make it easy to refer: Make it as easy as possible for customers to refer your business. This could include a referral link or a referral code.

Finding B2B Customers: Summary

No matter which method you choose, it is important to remember that building relationships with potential customers is key. Take the time to get to know them and understand their needs and interests. This will help you create more effective campaigns and increase your chances of making a sale.

Using a combination of these five methods can help you find more B2B customers and increase your sales. With the right strategies and tactics, you can create a successful B2B customer acquisition strategy.

Image source: https://www.flickr.com/photos/91261194@N06/51614423478

The post Finding B2B customers: Five Basic and Most Popular Ways to Get More B2B Customers appeared first on Leadrebel Blog.

B2B Email list providers

Running a business in 2022 is going to be so much more challenging yet extremely thrilling and profitable. The market for the B2B industry is thriving, trying to reach the highest levels. As a business owner in today’s age, you need to be on top of a few things. First and foremost, you need to establish a connection with your potential customers and then make the right move of introducing the product/services to them. Getting your hands on the contact information to reach out to your prospects is one of the essential elements.

The importance of B2B leads

The process of finding leads and keeping in touch with them over time to communicate the latest updates of your company is ongoing. You need your leads for marketing, branding, and retargeting as well. One of the most common uses of email lists is for cold email prospecting. Not only does it save you a lot of time, but the chances of response or feedback are higher because the email lists that are bought are genuine with accurate and updated contact information. With quick access to all your contacts, you can shoot a pre-designed email template to all of them in one go and get the job done.

Types of Email lists

Depending on particular business requirements, you can buy email lists with specific contact details and information. There are lists with social media details, phone number, email address, mailing address, LinkedIn, and other professional platforms details. However,  certain ethical aspects need to be kept in mind while creating, selling and buying these lists, as people do not like to be contacted randomly for sales purposes. Also, ensure that the lists sync with your business goals, meaning the lists should be relevant to your business for a maximum positive outcome.

The question remains whether the B2B email lists are worth the time, effort, and money and if they are, which email providers should you rely on based on your industry and other business requirements?  

Benefits of B2B Email Lists

Apart from some obvious advantages of buying B2B email lists, such as saving time and having a better reach, here are some lesser-known benefits to help expand your business by finding a higher number of prospects.

●  With an email database, the chances of hitting the right note and converting a few prospects into a high revenue-generating customer are very likely.

●  With more and more options in the market, your customers may move to another service provider at any time. Therefore, you must always have more than 4-5 high-value customers, and email lists have proven to be helpful in this regard.

●  Companies can skip the research phase and jump right onto the cold emailing step.

●  Ultimately, the goal is to generate more money than the last quarter, and finding suitable prospects to pitch your products and services can make things better for you revenue-wise.

Who are the best B2B email list providers in 2022?

The internet is loaded with good, bad, and some shady information about marketing, sales, and where to get helpful information about B2B lead generation. When finding genuine and authentic email providers, you must consider your specific business requirements.

Here’s a list of 20 leading B2B email providers in 2022 to get you the updated contact information for your potential customers.

1. Lusha
2. Aeroleads
3. Cognism
4. ZoomInfo
5. InfoUSA
6. Visitor Queue
7. Snov.io
8. Adapt.io
9. CloudLead
10. MegaLeads
11. CallBox
12. BrightSpeed
13. UpLead
14. Lead411
15. Blue Mail Media
16. Thomson Data
17. MedicoLeads
18. EasyLeadz
19. InfoDepots
20. Ziff Davis Performance Marketing
21. Dropcontact
22. ReachStream

1.   Lusha

Lusha is one of the few B2B email providers that give you access to a 60+ million contact database. You can make categories and divide prospects according to your business needs at a certain time. Lusha provides easy integration with HubSpot, ZOHO, and Salesforce.

Lusha Ratings

• Features: Average features (3.5/5)
• Ease of Use: Easy to use (5/5)
• Pricing: Acceptable value for money (4/5)
• Reviews: OK review scores (4.3/5)

2.   Aeroleads

With an 8.1 out of 10 rating among other email-providing platforms, Aeroleads make a great choice if you’re looking to get phone numbers and the email addresses of prospects. They provide a Google Chrome extension to help you find verified emails from the database in real-time.  

AeroLeads Ratings

• Features: Feature-rich (5/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Acceptable for money (4/5)
• Reviews: OK review scores (4.1/5)

3.   B2B email list providers: Cognism

With over 400 million compliant B2B contacts, Cognism lets you reach out to your prospects globally. What’s unique about this platform is that apart from offering contact details, it offers other valuable information such as job titles, company size, location, industry, and technology stack.

Cognism Ratings

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Good value for money (5/5)
• Reviews: OK review scores (4.7/5)

4.   ZoomInfo

Their pricing is a bit higher than the competitors; however, the lists they provide are fully in-sync with business industries. Hence the chances of conversion are very high. ZoomInfo offers a fully-loaded suite of applications where you can have tailor-made audience lists.

ZoomInfo Ratings

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Acceptable value for money (4/5)
• Reviews: OK review scores (4.4/5)

5.   InfoUSA

They have been in the business since 1972; hence their experience can help thrive your business. Their data-driven strategic services can prove to be highly effective in making your email leads profitable. Request a free trial and get a sneak peek into some fantastic platform features.

Data Axle USA Ratings

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Data Axle USA has not provided pricing information for this product or service
• Reviews: OK review scores (4/5)

6.   Visitor Queue

They guarantee to increase your revenue by 10-20 percent. Visitor Queue offers the details about users who visit your website at a particular time. Based on the visitor’s activity on your website, the platform lets you track every user who shows interest in your business.

Visitor Queue Ratings

• Features: Average features (3/5)
• Ease of Use: Super easy to use (5/5)
• Pricing: Average value for money (3/5)
• Reviews: OK review scores (4.4/5)

7.   B2B email list providers: Snov.io

Here is another sales CRM that delivers productive outcomes with the database relevant to your company. What’s unique about this platform is that it scrapes data from different online sources to provide you with the most efficient details about the prospect. Email verifier ensures that every email you get is valid and updated.

Snov Ratings

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Good value for money (5/5)
• Reviews: OK review scores (4.5/5)

8.   Adapt.io

With over 100+ million contacts in their database, the chances that you’ll get the most relevant email listings to increase your revenue ultimately is relatively high. They have a 99% accuracy rate when it comes to their database. You can add up to 20 filters to come up with the listing of your preference.

Adapt Ratings

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Good value for money (5/5)
• Reviews: OK review scores (4.6/5)

9.   B2B email list providers: Cloudlead

They specialize in providing data that is tailored to your business needs. Each email or other information provided to you is verified, 100% valid, and updated. Lead enrichment and cleansing features keep your contact list powerful and accurate. 

CloadLead Ratings

• Features: Above-average features (4/5)
• Ease of Use: Super easy to use (5/5)
• Pricing: Acceptable value for money (4/5)
• Reviews: OK review scores (4.8/5)

10.  MegaLeads

If you’re on a budget and would like to ensure at least 97% accuracy on your B2B email lists, MegaLeads is the ideal platform for you. Explore your options and begin with their 200 free leads. Also, you can cancel your subscription at any time without a hassle. MegaLeads is simple, convenient, and budget-friendly.

MegaLeads Ratings

• Features: Average features (3/5)
• Ease of Use: Average ease of use (3/5)
• Pricing: Average value for money (3/5)
• Reviews: Fine review scores (3/5)

11. B2B email list providers: Callbox

Automated prospecting by Callbox helps find and reach out to your potential customers. If you want to keep things uncomplicated and straightforward for lead generation sources, Callbox should be your pick.  Callbox offers the best sales opportunities so you can focus on other aspects of your business.

Callbox Ratings

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Acceptable value for money (4/5)
• Reviews: OK review scores (4.5/5)

12.  BrightSpeed

Their data is gathered from multi-channeled sources and provided to you after going through multiple verification stages. Apart from providing the contact information, they also give you a list of prospects in order of most relevant to least relevant.

13.  B2B email list providers: Uplead

With up to 54 million contact details in their database, Uplead can offer you the most powerful and effective email lists for your business. The team at Uplead goes through millions of documents to extract valuable contact information for you.

Uplead Ratings

• Features: Feature-rich (5/5)
• Ease of Use: Super easy to use (5/5)
• Pricing: Good value for money (5/5)
• Reviews: Perfect review scores (4.8/5)

14.  B2B email list providers: Lead411

Don’t lose revenue because of bad data. Opt-in for Lead411 to help you reach out to the best prospects. They let you use filters to come up with a listing that is well-aligned with your business.

Lead411 Ratings

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Acceptable value for money (4/5)
• Reviews: OK review scores (4.5/5)

15.  Blue mail media

They have access to more than 70 million B2B profiles globally. So, if you’re looking for potential customers beyond boundaries among small to medium level businesses, this platform can be of great help.

Blue Mail Media Ratings

• Features: Average features (3/5)
• Ease of Use: Average ease of use (3/5)
• Pricing: Blue Mail Media Inc. has not provided pricing information for this product or service
• Reviews: OK review scores (4.29/5)

16. Thomson Data

Other than exceptionally well-sorted email listings, something that Thomson Data stands out for is its top-notch customer service. They are considered to be the industry leaders with years of experience and strategic databases.

17.  Medicoleads

Specifically serving the healthcare industry, Medicoleads has access to the contact details of a million healthcare professionals worldwide. They help you build a customized medical database to target your audience among doctors, nurses, pharmacists, etc.

18.  B2B email list providers: EasyLeadz

Here’s an easy way to get the leads of the top management to grow your business.  Create your lists based on factors such as job role, industry, location, and technology stack. Email addresses can be found via LinkedIn using EasyLeadz.

EasyLeadz Ratings:

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Good value for money (5/5)
• Reviews: OK review scores (4.6/5)

19. InfoDepots

Get insightful data that is capable of giving you a competitive advantage against leading businesses in a similar industry as yours. InfoDepots acquires complex data and simplifies it into user-friendly lists.

20. Ziff Davis Performance Marketing

They have an experienced team that works tirelessly to come up with top-tier email listings to scale up your sales pipelines. With powerful features like data cleansing and outbound automation, Salesify provides marketing, sales, and bant (budget, authority, need, timing) qualified leads.

21. Dropcontact

Dropcontact enriches, cleans, consolidates, and corrects B2B data directly in CRMs (Pipedrive, Hubspot, Salesforce…) without any human intervention. The solution runs exclusively on proprietary algorithms and test servers. Unlike all enrichment solutions, Dropcontact does not have a database of contacts. That’s why  Dropcontact is the only 100% RGPD compliant solution. Dropcontact also finds emails and enriches business contacts from your file (XLS, CSV…) thanks to a very easy drag-and-drop or via the Dropcontact API.

Dropcontact Ratings:

• Features: Above-average features (4/5)
• Ease of Use: Above-average ease of use (4/5)
• Pricing: Good value for money (5/5)
• Reviews: OK review scores (4.8/5)

22. ReachStream

With an opt-in database of over 22 million leads, ReachStream provides people and company profiles with 20+ verified and up-to-date contact and company insights. ReachStream helps you connect with ideal prospects and build prospecting lists using custom filters like job title, industry, technology, company name, employee size, revenue size, and location.

ReachStream Ratings

• Features: Feature rich (5/5)
• Ease to use: Fast and easy to use  (5/5) 
• Pricing: Affordable and value for money  (5/5)
• Reviews: OK review scores  (4.3/5)

Best B2B Email List Providers: Conclusion

On a closing note, access to a relevant email database can turn things around for your business. The above-mentioned best B2B email list providers can expand your customer base while saving you valuable time, effort, and money.

If you enjoyed this post about B2B email list providers, you’ll find these articles useful:

• Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide
• 10 Best Live Chat Tools to Boost Your Lead Generation
• Best Calls to Action for B2B Lead Generation
• Top 10 White Label Marketing And Sales Software Agencies
• Website Visitor Identification Software

Image Source: People vector created by pikisuperstar – www.freepik.com

The post 20+ Best B2B Email List Providers in 2022 | B2B Email List appeared first on Leadrebel Blog.

Best cold email software

Hundreds and thousands of dollars are spent every year on marketing. Every organization, big or small, has a set budget that they utilize in practicing traditional techniques and exploring new horizons in the industry. Yet, no matter how advanced the process has become, cold email marketing remains one of the most effective tools in acquiring new leads in almost every industry. Your cold email marketing can ensure growth and a high conversion rate if approached effectively and strategically.

Best Practices for Cold Email Software Marketing

The best cold email software enables you to contact “cold” mailing lists and helps you to improve your cold outreach or sales process by using several cold email features, including email tracking, follow-up templates, and much more.

Every company, organization, or individual entrepreneur should scale up its outreach campaigns. And for that, a tools for cold emailing is an essential part. The proper approach is to target specific audiences that would genuinely be interested in what you’re offering. There are a handful of techniques and must-dos in cold email marketing that companies should consider for a productive outcome, regardless of which platform they’re using.

Powerful Subject Line

The subject line is your chance to make a great first impression. It can enhance your chances of an exceptional conversion rate and decide if a person will open your email or trash it right away. Therefore, make yourself stand out among hundreds of other newsletters a person receives daily.

Personalized emails

Who doesn’t like an email directly addressed to us with a bit of personalized touch? A recipient-centric email has better chances of following up than a generic one that sounds robotic. An easy-to-read copy with a friendly tone is highly unlikely to get ignored.

Unique yet relatable CTA

A great email without an impactful closing is of no good. A compelling call to action is essential if you intend the reader to act. You can ask them to learn more about your business, sign up for a trial, or get directly in touch with the company.

Best cold email software list:

1. Woodpecker
2. MailRush.io
3. SalesHandy
4. Mailshake
5. Close.io
6. Streak
7. Reply
8. Gmass
9. Outreach
10. Lemlist
11. Hunter

1. Woodpecker

Woodpecker has been designed while considering all the pros and cons, tips, and tricks of sending cold emails and earning follow-ups. This software can be integrated with many traditional email platforms, such as Google or Microsoft. Apart from being convenient, many companies have declared Woodpecker a secure platform.

External and internal communication, i.e., sharing files or collaborating among teams, is another helpful feature of this cold email marketing platform. The pricing starts at US$40 a month and goes up with your add-ons.

Pros and cons

One of the most significant advantages of this app is that there is little manual work to do, as most of the tasks are automated. Moreover, the software offers regular updates to keep up with other advancements in marketing, CMS, and business tools.

On the other hand, it is slightly pricey, which may not suit startups or SMEs. The number of follow-ups is limited to just seven.

2. MailRush.io

MailRush has many powerful features to help you figure out a productive strategy for every email targeting the prospect. In addition, it offers a modern and advanced framework that lets you track engagement metrics, such as CTR, open rate, and bounce rate.

The incredible built-in AI of the software identifies if an email address is invalid or doesn’t exist anymore. With a 14-day free trial, you can explore the features and pick your suitable package, starting from as low as $19 a month.

Pros and cons

Unlike many other similar platforms, this one is unique as it offers a drag-and-drop email template option along with quick 24/7 chat, call, and email support.

However, certain useful features cannot be enjoyed at standard rates. You will have to pay extra for add-ons.

3. Best cold email software: SalesHandy

SalesHandy is specially designed for sales teams to keep track of their marketing activities. This platform offers the convenience of sharing automated emails and provides engagement rate stats daily/monthly. Its compatibility with Gmail, Outlook, and almost any other email provider makes it a great pick. The pricing starts at US$9 a month, and with the enterprise package, you’ll get a dedicated account manager.

Pros and Cons

One of the best things about SalesHandy is that the three features are free forever, including email scheduling, unlimited email open tracking, and Gmail integration. However, the tool comes with an email limit that only lets you send a set number of emails per day.

4. Mailshake

Unique about this tool is that you can divide your emails into categories based on your goals and strategies. For example, sales email, cold email, link building, or PR email could be the most popular categories. The popularity of this software knows no bounds, and its effectiveness and productivity are exemplified by successful marketing campaigns of companies like Forbes and HubSpot.

They offer monthly and yearly packages starting from US$59.

Pros and cons

The platform offers multiple prebuilt templates for different types of emails and prospects that you can pick from. As far as the cons are concerned, emails cannot be tagged, and feature updates are not offered regularly.

5. Best cold email software: Close.io

Some time ago, no one would have thought of automated emails that are personalized and designed according to a potential customer’s interests and preferences. With tools like Close.io, you can send cold emails in bulk, make calls, and track all communication with this software. The pricing starts at US$29 a month with limited features.

Pros and cons

Multiple emails can already be sent using the basic package. However, there are limitations, such as no custom activity can be made, and there are only five built-in email templates.

6. Best cold email software: Streak

This tool is your ultimate companion if you dream about running your entire business from your inbox. The convenience and easy adaptability it provides is its most vital selling point. You can reach out to your potential leads while resolving tickets and seamlessly fulfilling other sales representative responsibilities. Streak manages the sales funnel, tracks cold calling and engagements. It offers a free plan with limited features, with paid packages starting at US$19 per month and user.

Pros and cons

Multiple filters help you sort your emails, leading to a more productive outcome. However, the basic plan with the lowest cost doesn’t offer any integration, making it useless.

7. Best cold email software: Reply

As the name suggests, this platform has some of the most powerful features that increase the chances of a follow-up on your cold emails. You can A/B test the emails and put them under specific categories as per your requirements. A one-in-all platform eases reaching a prospect to collect follow-ups and conversions. You can track your client’s activities as well. Limited features are offered during the free trial. However, the cheapest paid plan is US$49 a month.

Pros and cons

The app offers unlimited and valuable features, but the interface is quite complicated. Therefore, it is targeted towards more advanced users and large companies.

8. Gmass

Opt-in for this tool for a great set of unique features plus a convenient interface. It offers test mode, multiple integrations, scheduling, tracking, reports, email list builders, and follow-up emails and campaigns. For individual users, pricing starts from US$12.95 a month with unlimited use.

Pros and cons

If you’re new at this, instructions are made available every step of the way, which makes the experience seamless. However, Gmass limits daily emails to almost 200, and the tool only allows up to 8 follow-ups.

9. Best cold email software: Outreach

Ideal tool for sales and marketing teams as it offers emails, voice, and social interactions. Apart from A/B testing, as many other platforms provide, this tool comes with reply detection and custom scheduling. The pricing structure is pretty much like the other ones, but you can benefit from a 14-day free trial.

Pros and cons

This tool can serve you beyond expectations with multiple handy features for the whole sales and marketing team. Still, it can get a bit overwhelming and complicated.

10. Lemlist

Being the creative person behind a business, you’d like to spend the most time being the entrepreneur and less time creating campaigns and making cold calls. That’s what this tool helps you with. It is sales automation and cold email software in one, making it one of the leading ones.  The easy dashboard and seamless user face will blow your mind. For a single user, the paid packages start from US$19 a month.

Pros and cons

Valuable features such as media library, event-triggered emails, and A/B testing are offered. However, the only drawback of this platform is that you can’t use it for multiple purposes, as it’s delicately designed for cold emails.

10. Hunter

Cold email isn’t only about sending emails. Building and segmenting a list of prospects, finding the right email addresses, cleaning your email lists, crafting personalized email sequences, measuring the performance, and adjusting campaigns are all parts of a successful cold email campaign – and Hunter helps you in every step. 

Hunter is known as an email finder tool, but the recent development of their cold email features makes it one of the most complete cold outreach tools. Users can manage all the inboxes from one dashboard, rotate their email accounts for enhanced deliverability, keep prospect’s data up to date, track the performance of their campaigns, and integrate with the most popular CRMs.

They offer a free package with limited credits. Their premium subscription starts at $49/month, and you can get a 30% discount on yearly subscriptions.

Pros and cons

Pros:

1. Abundance of Data: Hunter.io provides a large amount of available data.
2. Communication Automation: Enables automation of communication processes.
3. Campaign Planning: Facilitates planning and execution of communication campaigns.
4. Cold Emailing: Supports working on cold email strategies.
5. Email Finding: Helps in finding emails associated with website domains.
6. Email Verifier: Offers an email verification tool.
7. Accurate Contact Info: Provides accurate and detailed contact information.
8. Fast and Detailed Contact Info: Offers fast, detailed, and valid contact information.
9. Immediate Problem Resolution: Responds promptly and offers immediate solutions when issues arise.

Cons:

1. Lack of Mail Tracking Software: Missing mail tracking software, which would help the communications team keep track of dialogues.
2. Possibly Higher Price: Some users may find the pricing a bit high.
3. Limited Free Inquiry Quotas: The platform might offer limited free inquiry quotas.
4. Desire for More Information: Users might wish for more phone numbers, titles, or information related to small and medium-sized enterprises (SMEs).

Hunter is an all-in-one cold outreach software that supports users at every step of their outreach process. It is a GDPR-compliant solution for sending mass emails. You can use their templates while crafting emails and integrate with Hubspot, Pipedrive, Zapier, and more. The only drawback is its inability to scrape LinkedIn data, which Hunter mitigates by scraping publicly available data from the web.

Best cold email software: Conclusion

Although cold emails are one of the most effective ways for lead generation, using wrong approaches or inappropriate tools can mess things up. Hence, decide carefully.

Looking for more marketing information? You’ll find plenty of insights in these articles:

• Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide
• Top 10 White Label Marketing And Sales Software Agencies
• 15 Powerful B2B Cold Email Templates to Generate Warm Leads
• Email Marketing Campaign: 13 Hot Insider Tips
• Sales Automation 2021: Processes, Strategies, Tools

The post Best Cold Email Software (Pricing + Pros & Cons) appeared first on Leadrebel Blog.

Cold email template B2B

Cold email is an effective sales strategy. It works by using an email to reach out to the prospect and encouraging the recipient to talk to a salesperson over the phone, where they can then sell their product/service. The average office worker gets over 120 emails a day and 59 percent of email recipients say they receive sales emails that are irrelevant.

What is a cold email template for B2B?

A cold email template (B2B) is a repeatable message used by B2B sales reps for personalized cold email campaigns.

15 best B2B cold email examples:

1. Ask a  relevant question
2. Get down to the benefits
3. Ask for an introduction
4. Use a little useful flattery
5. Target the website visitors
6. Use some testimonials
7. Show concern
8. Responding to a kind gesture
9. The competitor comparison
10. Ask if they are still interested
11. Email after you missed their call
12. Convincingly ask for the decision-makers
13. The ‘ Don’t be pushy ‘ email
14. Mention some recent event/news
15. Be very direct

Don’t have time to read all the templates right now or just want to have them ready to reference in your mail whenever you need them? Download the best cold outreach templates for free:

1. Ask a relevant question

A question-based B2B cold email must be specific and relevant to your lead.

Hi [First Name],

Want to see how you can instantly [benefit of your product]?

I know you’re busy working to [result that your product/service helps with], so I’ll make this quick.

I’m the lead [role at your company], and I’ve got a few suggestions to help you immediately generate some quick wins with [area your lead is working on]. Here they are:

• [Tip 1]

• [Tip 2]

You might not have the time to do this though, and that’s where [your company] can help. Would you like a quick 15-minute session during the next week so I can walk you through the tips and discuss this further?

Regards,

{XYZ}

2. Get down to the benefits

Skip the small talk

Hello {first name},

My name is {your name}, and I am a co-founder of the startup {company}. I attended a recent seminar where you talked about time-saving software. Would you mind checking our new software? It saves about 10 hours each week for our clients after they added it to their tech stacks. 

Let me know if we can schedule a quick 10-minute call to talk about it in detail. 

{your name}

3. Cold email template B2B: Ask for an introduction

Connect with the right/concerned person or department

Hi {name}

My name is {XYZ } from {company}. I wanted to reach out to {the person you want to connect with} from {person’s business}. I know you are connected with their business, and I am very thankful you can help me with a request. Would you mind me asking you to introduce me to them to discuss ways our software can specifically help their business? 

I appreciate the help.

Best, 

{XYZ }

4. Use a little useful flattery

An honest compliment on something your lead created can be a good idea.

Hi [First Name],

I saw your content on [platform]. I loved it so much I shared it with my [team, boss, friend].

You guys are doing great things. I like how you [ specific compliment on something lead or lead’s company published or did]. And I know you’re busy, so I’ll make this quick:

We’ve spent over 2 hours creating a personalized demo for [company] on how to [achieve result]. I would love for you to have a look and let us know if you find it useful at all?

Best of luck, 

{XYZ }

5. Target the website visitors

Everyone is ready to talk about their web traffic and the way to increase it. Website visitor identification technology is a powerful weapon in your marketing and sales arsenal and is a good way to use it in your email too.

Hi [First Name],

You recently visited [your website] and [took this action].

If you’re interested in [content topic/product page visited] then I can recommend the following additional resources:

• [additional resource 1]

• [additional resource 2]

Our company also offers [product/service] which could help you [achieve this specific result].

Let us know if you are available any day next week for a free consultation or demo. 

Thanks!

Best regards, 

{XYZ }

If you really want to use this method but don’t know where to gather information about your website visitors, you can ask for help from B2B Lead Generation Software – LeadRebel.

6. Use some testimonials

Mentioning customer testimonials to your leads is always reassuring.

Hi {name},

My name is {XYZ } from {company}. If you are like most {lead roles}, you know how difficult to grapple with {pain points your company solves}. 

Get rid of the stress with our {product or service you offer}. 

Here is what our clients say about us: 

{customer testimonial}

Do you want to experience the same benefit for your business? Click here to book a demo or schedule a meeting.

Good Day, 

{XYZ }

7. Cold email template B2B: Show concern

It is a good idea to provide solutions to your leads’ problems.

Hi {name},

My name is {abc} from {company}, and we can help with any bottleneck or issue you might be having with Google’s latest algorithmic updates. Working around these issues can be time-consuming, so we have developed a way that lets you fix your troubles without much expense. 

If you have 15-20 minutes of your time, we will gladly fix your problem, preferably next week. Send us a message ASAP. 

Best Wishes, 

{abc}

8. Responding to a kind gesture

Who does not like a thankful gesture? 

Hi {name},

My name is {XYZ} from {company}. 

I enjoyed your post on our site and found it useful. It gave me some practical ideas to use in our business. Let me return the favor by giving you something useful for your business, too.

Check this article {link here} out.

I hope you will find it useful, too. 

Thanks. 

Regards, 

{XYZ}

9. The competitor comparison 

This email gives you the chance to show leads why you’re different/better than a competitor they’re using. 

Hi [First Name],

So I was browsing your website and saw that you are using [competitor’s product]. How is it working out for you? I work for [your company].

Our [product] is similar to [your competitor’s product], only our customers’ report we’re better with [key USP and differentiators]. Which might work better for [lead’s company].

I would love to hop on a quick call with you and see if we could make [lead’s] company] better.

How does [date and time] work for you?

Regards,

{abc}

Of course, if you need to send an email in this manner, you need to know their email address too. Listed here are 10 Easy Ways to Find Anyone’s Email Addresses, helping you to get in touch with them!

10. Ask if they are still interested 

It’s human psychology that they love being reassured or given importance to.

Hi {name},

Hope all is well with you. I write to check how things are going with your campaign, {name of the campaign}. We were close to forging a potential partnership a couple of months ago but were unable to formalize it. We would love to engage with you again and help with your {department} campaigns. 

If you have time to reconnect with us this week, do not hesitate to do so. 

Regards, 

{abc}

11. Cold email template B2B: Email after you missed their call

Reach politely after you miss someone’s approach call. 

Hi {name},

My name is {abc} from {company}. Sorry, I missed your phone this morning. I called you because {leave a short reason}. In my voice mail, I mentioned my intention to call you again at {time} on {date}. Of course, you may reach me any time before then. My number is {phone number}. 

Hope to talk to you soon. 

Regards, 

{abc}

12. Convincingly ask for the decision-makers

Be direct and politely ask for the concerned person you are looking for.

Hi {name},

My name is {XYZ} from {company}. 

Quick question: Who is in charge of your marketing team’s budget at {prospect’s company}? We offer a marketing tool you may want to look into before the quarter ends. It may just be the best tool to help them achieve their target KPIs and save your business time and money. 

I know you are busy, so for now, here are a couple of highlights from our tool: 

• A user-friendly dashboard that measures results efficiently
• Increased store revenue with our text message coupons. 

If you want to know more benefits NOW, click this link. 

Regards, 

{XYZ}

13. Cold email template B2B: The ‘ Don’t be pushy ‘ email  

Salespeople are famous for being too “Pushy”. Let’s be honest, no one likes that.

Hi [First Name],

I just found you through your [site/social media profile].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [expert/job role] at [xyz company] and realized you could reach page 1 faster by implementing these 2 tips:

• [Tip 1]

• [Tip 2]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings

Regards

(ABC)

Use these fresh tips for your Email Marketing Campaign: how to optimize the campaign, raise conversion rate, generate more leads and sell more.

14. Mention some recent event/news 

This tactic works very well in attention-grabbing. 

Hi {first name},

Just saw the news about the {event} you hosted. 

When events like that take place in the industry, {value prop} becomes a concern or priority. I thought of asking you if you might be interested to know how we assisted {XYZ} in their own sponsored event. If you want to know more, feel free to give me a quick phone call. 

Looking forward to hearing from you. 

{your name} 

15. Cold email template B2B: Be very direct

Be straightforward, get to the point but never be rude. 

Hey {first name},

My name is {XYZ} from {company}. I have a lead-generating idea that I can explain to you within 15 minutes. With our strategy, you can double the traffic to your site in less than a week. Last month, we helped our client {SaaS competitor} almost double their monthly acquisition rate. 

If you are interested, you can ask for a free demo. We also offer a one-month free trial. Head on to our website {link here} to get started. 

Best Regards, 

{XYZ}

Conclusion: Best subject lines for cold emails

On a concluding note, while these templates are helpful, you must be able to improvise according to the situation based on things such as;

82 percent of experts send subject lines with 60 characters or less which leads to better conversion. Also, make sure that you and your marketing team are targeting the appropriate person. Always proofread your email with Grammarly and other apps for spell checking etc. Remember, short paragraphs and sentences go a long way.

Using GIFS and emojis is also a good idea to lighten things up. And using a personalized approach instead of a robotic tone is super essential.

Image Source: https://www.freepik.com/vectors/business

The post 15 Powerful B2B Cold Email Templates to Generate Warm Leads appeared first on Leadrebel Blog.