Website Visitor Identification — Introduction

Website visitor identification is a lead generation process that allows B2B companies to identify anonymous website visitors based on IP addresses or other tracking methods.

This technology has long been a neglected marketing opportunity that few people knew about. In the past, Google Analytics contained a report showing which Internet networks the website visits originated from, but it attracted only a few marketers’ attention since the data was very rough and unreliable. Meanwhile, various software tools have emerged that adopted and professionalized website visitor recognition. One such tool is LeadRebel.

The Google discontinued respective in late 2019, which spurred the growth of our industry even further. Nowadays, website visitor recognition enjoys high popularity as a marketing method. In the wake of increasingly strict cookie tracking requirements, it is being embraced as an alternative to visitor tracking and retargeting.

Many marketers ask themselves the same question over and over again: Who visits my website? Quite surprisingly, though, many are unaware that a direct answer to this question even exists. Rather than trying to accomplish this by using indirect methods like audience analysis and segmentation, LeadRebel lets you see which employees from which companies came to your website.

This guide tries to answer the most frequent questions about technology, the industry, and LeadRebel.

Overview

1. Website Visitor Detection: FAQ
2. The three main benefits of website visitor detection
3. For whom does website visitor identification make sense?
4. ​​How do I find out exactly which person was on my website?
5. How does website visitor detection work?
6. Factors affecting website visitor recognition
7. What do I have to do to see who visited my website?
8. Website visitor identification: legal side
9. How do I integrate website visitor recognition into my sales process?
10. Helpful LeadRebel features
11. Effects of website visitor recognition on your marketing and sales activities
12. What tools should you use alongside website visitor recognition software?
13. Identifying website visitors – conclusion

Website Visitor Detection: FAQ

What is website visitor identification?

Website visitor recognition refers to the technology that allows you to identify visitors to your website by collecting and analyzing their IP address, cookies or other identifiers.

Can I see which person exactly visited my website?

Yes, you can! Unfortunately, this is only available for US traffic due to various regulations around the world. However, if you do business in the USA and have US traffic, it is definitely possible, and LeadRebel will show you exactly which person has visited your website.

What data can be collected through website visitor identification?

By using website visitor recognition, you can collect information about your visitors, such as their geographic location, the companies they work for, how often they visit your website, and the pages they visit. This information can be used to improve your marketing strategy by creating personalized messages, customizing your website content and improving your audience analysis.

Is Website Visitor Identification GDPR Compliant?

Website visitor identification is GDPR compliant when done in accordance with data protection regulations. The General Data Protection Regulation (GDPR) contains strict rules to protect the personal data of EU citizens. If you collect personal information from visitors to your website, you must ensure that you do so in a transparent, legitimate and lawful manner. You must inform your website visitors about the collection of personal data and ensure that you have obtained their consent to do so.

Top 3 Benefits of Website Visitor Recognition

Before we dive in, here are three key benefits of website visitor identification for you to better grasp what this marketing and sales method has to offer:

• You know which companies have visited your website and their intentions
• Are aware of the relevant people to talk to at these companies
• You can integrate the software seamlessly into your sales process due to its outstanding flexibility and powerful export functions

It sounds like a lead machine, and it is! Read on to learn whether website visitor recognition is a suitable solution for you.

For Whom Does Website Visitor Recognition Make Sense?

Software that identifies website visitors doesn’t add up for every business. Based on our experience, such a software tool is a game-changer for the following organizations:

• Industry: B2B. Why? Because website visitor tracking only works at the business level. You can’t and may not apply this technology for recognizing individual users. As such, there are hardly any advantages this method can offer to B2C companies.

• A reasonably functioning website is essential.

• Traffic: at least 50 website visitors per day, better more.

• The company should have a sales team. Ideally, one person is in charge of going through all the leads at least once a day and distributing them to the sales team that takes care of them.

• This distribution process must be automated for recognition software to become an integral part of this automated process.

These are just five factors we believe are critical to the successful deployment of website visitor tracking.

How Do You Know Which Person Visited My Website?

Well, the good news is, you do not need to know which member of company XY visited your company’s website. LeadRebel, like similar software solutions, is not permitted to tell you who precisely the individual was that browsed your pages. This would be untenable in terms of data privacy as well as from an ethical standpoint.

The good news is: You do not need this information at all. Why? Simply by using visitor recognition software, you learn that company XY has an intention to buy.

You also already know which department is responsible for purchasing your products or services. Using LeadRebel’s “Search for employees” function, you can find out who works for company XY.

In other words: You know which company is interested in which product, which department is responsible for ordering your products or services, and— thanks to LeadRebel—who works in this department along with their contact details.

That is why it does not matter which particular person visited your website but taking the above factors into account is sufficient.

How Does Website Visitor Tracking Work?

You need to embed the tracking code on the website provided to you right after registering to use our software. Once the code is included, we will receive traffic information from your website for analysis.

Website visitor tracking is mainly based on the visitors’ IP addresses. The tracker captures IP addresses and matches them using internal and external databases to identify which network the visitor came from. The next step is to look up the network name from the internal (or external) database to find a company matching the network. To this end, LeadRebel, like comparable software providers, maintains an extensive company database that LeadRebel moderators manually curate should automatically aggregated data sets be insufficient.

The result of this largely automatic process is displayed on your dashboard as a list of organizations that have visited your website. This is (almost) the whole science behind website visitor recognition.

The tools differ in the use of cookies, though. As mentioned above, the use of cookies by website operators is becoming more and more restricted. LeadRebel uses a few optional cookies, but they do not limit the functioning of the software if they get blocked.

Factors Influencing Website Visitor Recognition

What do you need for our software to identify your website visitors? There are several “ingredients” that determine the success or failure of this technique.

• Traffic: Having a website online alone is not enough; it must attract visitors too. The more visitors your website has, the more the software will recognize. If you find yourself with insufficient website visitors, this article may help you with generating more traffic. As a rule of thumb, you should have more than 50 visitors per day. Of course, the methodology works just as well with less. Yet, you should ask yourself why your website draws such a small audience.

• A significant share of B2B visitors to the website: A fountain of traffic will not benefit you much if it does not come from B2B sources, that is, from corporate networks. We cannot and must not assign visits from private households. Business-to-business traffic can come in different shapes and sizes: Some companies receive mostly business visitors, while others have hardly any corporate visits. As a consequence, our software detects between 5 % and 30 % of website visitors. Using the tool at LeadRebel, we enjoy a detection rate of about 20 %, which means that 20 out of 100 users are recognized as companies. Please keep in mind that these ratios are subject to weekly and seasonal fluctuations. This means LeadRebel will detect fewer website visitors on weekends and during the vacation season than on weekdays and off vacations.

Geographic origin and company size also matters

• Geographic origin: The recognition rate differs with the country from which the website is being visited. The highest recognition rates are achieved with B2B traffic coming from the EU or the USA. In emerging markets, recognition rates are typically lower.

• Company size: Needless to say, large companies are more easily recognized than small ones. Here, some skeptics might object that knowing that someone from Apple or Microsoft has visited your homepage will not benefit you much. While this is true, the good news is that the recognition rate among mid-sized companies is quite impressive, and even many smaller companies operate their own networks. Discovering self-employed individuals, of course, is a trickier task.

Interim conclusion:

Being a B2B company with a high percentage of business-to-business traffic and more than 50 visitors per day, preferably from SMEs in the EU or the US, you must use the website visitor recognition software. Why “must”? As a matter of fact, most of your competitors already utilize such software and thus have a strategic advantage over you.

What Do I Need to Do to See Who Has Visited My Website?

Above, we have already touched on factors influencing website visitor recognition. They are the foundation for working effectively with LeadRebel but are only part of the overall process.

What you should do and pay attention to:

• Ensure that you have enough traffic coming to your website.

• Sign up for LeadRebel.

• Embed the tracking code on your website. If you are using a popular CMS, ensure that any plugins do not block the tracking code.

• Share the software with your colleagues.

• Add the text module provided by LeadRebel to your privacy policy. It helps you use visitor recognition software in a GDPR-compliant way.

That’s it! You are all set to see who is visiting your website.

Legal Aspects of Website Visitor Recognition

At LeadRebel, we had a detailed legal audit conducted on the use of our software. This proves that you can confidently use LeadRebel as part of your sales process. Verdict: Our software is GDPR-compliant.

The critical element here is that we are not collecting any personal data of website visitors. Instead, we work exclusively with company data that are publicly available anyway. The IP addresses that we analyze are solely used to identify the corporate network the traffic is coming from and not the individual user.

Also, you are in good company. Website visitor recognition methods are widespread and used by many companies, including enterprises with rigorous compliance requirements. They all want to know who is visiting their websites.

When using LeadRebel, keep in mind to add the provided text module to your privacy policy. Cookies placed by LeadRebel are detected and classified by most cookie scanners automatically. You may also briefly mention using LeadRebel for website visitor recognition by including a note in your cookie banner.

How Do I Integrate Website Visitor Recognition Into My Sales Process?

There is no one-size-fits-all solution to this, as each company has its own unique sales process depending on its industry, company size, and various other factors. It all comes down to seamless software integration into your workflow, another strong point of LeadRebel. Using our software purely for informational purposes is not a good idea. You will harvest the biggest payoff when you proactively target leads and try approaching customers.

Find out how we use LeadRebel for our own sales activities, along with three case studies from our customers.

Below is a summary of our in-house process:

• Edit leads: Skim through recognitions, purge or block list non-interest visits, tag interesting website visits, and export them to CRM.

• Find your point of contact: There is a feature for it in LeadRebel. If no suitable contacts can be found, we search the website or LinkedIn ourselves.

• Three steps to get in touch: 1. Initial contact on LinkedIn (go here for our guide regarding LinkedIn B2B customer acquisition); 2. Contact by email (insider tips on email marketing campaigns); 3. Call the respective contacts (if you prefer not to do it yourself, contact one of the B2B telemarketing companies).

• Outcome: Out of 1000 website hits, we identify on average 200 organizations. After filtering out all irrelevant visits, 100 companies remain; about 20 respond after being approached, and five sign up. By this activity, our conversion rate increases by 0.5 %, which is not that bad compared to a typical conversion rate of 2 %.

That’s how we do it. However, you should incorporate website visitor recognition into your sales process based on your requirements. To accomplish this, consider the following:

General

• You ought to have someone who analyzes the identified website visitors and distributes the data to your sales team. This is enough if this activity is performed once a day (depending on the number of leads captured daily).

• Reach out to these contacts indirectly (like we do) or call them straight up. The latter is often more effective because the one-hour rule applies here: prospects are most responsive within an hour of inquiry (or visit). Suppose the contact is made within an hour, there is a high probability that the visitors are still considering the offer.

• Do not mention to the customer that you have identified them as visitors to your website; many dislike to hear that. If someone complains about “your spying methods,” just apologize and acknowledge the complaint. As we have explained, the procedure is harmless in terms of data privacy law (concerning competition law aspects, everyone should decide for themselves and clarify which strategy is acceptable in more detail. Please refer to our checklist for outbound sales).

• Use a CRM system. Not even the best website visitor recognition software can replace CRM — nor can LeadRebel. If you cannot find your CRM on the integration list, please feel free to contact us at info@leadrebel.io.

• If you prefer working with email marketing, do your best to automate the process. To do so, Zapier is particularly well suited, but you can also use our native API to integrate with CRM and email marketing software. This way, you combine the benefits of website visitor recognition software with other lead generation solutions. A good overview of such applications can be found here and here.

• Integrate your website visitor recognition into your sales funnel and measure KPIs.

• Follow standard rules and best practices for B2B lead generation.

Helpful LeadRebel features

• You can export leads from LeadRebel in various ways (e.g., Excel, PDF, or zip file), either individually or in bulk as a list. Then, simply email the leads to yourself (or your coworkers) or export them right into your CRM of choice.

• Work with tags. You can assign a staff member’s email to a tag label. For example, if the email address stefan@beispiel.com is given to the tag “Stefan,” any leads tagged in this way will be sent directly to “Stefan” once you choose to forward those leads by email.

• Use the Person of Interest (POI) function. This feature allows you to define the roles of the employees you are targeting as potential buyers (e.g., Sales Manager, Marketing Manager, CMO). If you define POIs, they will be displayed at the top of the list when you search for employees in a company.

• Automate with Zapier. With the LeadRebel app available on the Zapier platform, you can connect our software to hundreds of services ranging from Gmail to Salesforce.

• LeadRebel will show you the LinkedIn profiles and emails of employees in a company saving you time-consuming research.

• You can add all the visitors which are irrelevant for you to the blacklist. This is a great way to clean up your dashboard over time from recurring entries that are not in your focus, be it competitors, offices, or other sources.

Impact of Website Visitor Identification on Your Marketing and Sales Activities

Our article on sales funnels clearly illustrates the impact that software like LeadRebel can have on your KPIs. Let’s compare two sales funnels, one with and one without website visitor recognition software:

Traditional funnel based on the following assumptions:

• 2000 visitors per month
• 2 % traffic conversion rate (i.e., 2 % of visitors send a request and register for a free demo)
• 5 % lead conversion rate (rate of active visitors who became paying customers)

Traditional funnel: 2000 visitors * 2 % * 5 % = 2 customers/month

Now we deploy LeadRebel with the following assumptions:

• 2000 visitors per month
• 20 % of visitors are recognized by LeadRebel
• 50 % of discovered website visitors are relevant and can be addressed directly
• 2 % lead conversion rate (rate of relevant visitors converted into paying customers)

LeadRebel tunnel: 2000 visitors * 20 % * 50 % * 2 % = 4 customers/month

You have already doubled the customer acquisition rate with a lead conversion rate of “just” 2 %.

Needless to say, it takes much work and requires solid sales skills (both online and offline) to achieve it. But as you can see for yourself, combined with LeadRebel, your efforts directly leverage lead conversion rates because you are able to focus on the relevant visitors.

Let us recap the main advantages of website visitor identification:

• You know which companies are visiting your website.

• You know what companies are interested in.
  Was it product A or service B? How long did these visitors remain on the respective page? With this, you can directly target the visitors.

• You know what is happening during a visit.
  You can watch a video recording of it. What did the visitors click on? Which sections caught their interest?

• You have a point of contact.
  You no longer have to search for contacts at potential customers manually. On LeadRebel, they are just a click away.

• Will steadily receive “warm” leads.
  Continually extract leads from your visitor stream at a much lower price than, say, Google Ads.

• You watch the competition.
  Capture competitor traffic and can detect threats promptly.

So You should ideally complement LeadRebel with other tools for maximum impact.

What Are the Tools That Should Be Used to Complement Website Visitor Identification Software?

For marketers and salespeople, it is exceedingly helpful to know which businesses have visited their company websites. But visitor identification software alone won’t get you very far. There are numerous tools available to help you better evaluate the results and target your prospects. Here’s a quick rundown of which tools you can use to automate your lead generation and sales funnel:

5 useful tools to automate your lead generation

• CRM. Whether it’s Salesforce, Hubspot, or any other CRM. Thanks to the API, you can conveniently import the leads from LeadRebel into your CRM and process them there. Additionally, many CRMs allow for data enrichment and feature automatic email sequences, which can help you automate your sales process even further.

• Email Marketing Software. Tools like Mailchimp, ActiveCampaign, and Sendpulse are another great addition to visitor recognition software. Take a look at Mailchimp, ActiveCampaign, or Sendpulse. By using them, you can segment the detected leads according to various criteria and create automatic email sequences to power your lead generation.

• Buy Leads. In this article, we have described where and at what price you can buy leads. You can, for instance, purchase a record of potential customers in your target market and import them into your CRM. Then, you approach the potential customers and measure in LeadRebel who responded to your pitch and how. Next, you export the visits to CRM and enrich the existing records with information from LeadRebel. With such in-depth information, you can now talk to your potential buyers again in a very targeted way.

• Use company data records. Similarly, you can also purchase company records from local or global providers such as Echobot, Bureau van Dijk and Ocean.io. We have compiled a list of 50 B2B databases for you.

• Use LinkedIn Sales Navigator. LinkedIn is a beneficial tool for B2B lead generation if you know how to leverage it. If you need even more data about your website visitors, make use of LinkedIn Sales Navigator.

There are plenty of other tools and software solutions that you can combine with website visitor identification software. We will be happy to advise you on this matter. Just contact info@leadrebel.io.

Website Visitor Identification — Conclusion

Website visitor identification technology is a powerful weapon in your marketing and sales arsenal. But this marketing method is not a silver bullet. What you need is a functioning website, enough B2B traffic, and the desire to integrate this lead source into your sales process in order to utilize it for your company.

Appropriately used, website visitor identification software like LeadRebel turns into a veritable lead powerhouse that can meet the lead nurturing demands of many B2B companies. It generates “warm” leads and empowers your sales team to convert your visitors to new customers successfully. Sign up now to get a free trial account.

Translated by FabForward Consultancy

The post Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide appeared first on Leadrebel Blog.

The proliferation of AI and automation tools has significantly increased the volume and frequency of email outreach and marketing campaigns. While marketers are integrating AI to reach target inboxes efficiently, the surge in automated outbound messages is often seen as a “white noise”—undifferentiated and frequent irrelevant communication that prospects tend to ignore, failing businesses to bridge the initial contact. Notably, 91% of all such outreach emails are ignored. And hence, intent-based marketing is gaining prominence globally.

Post-COVID, McKinsey found that 71% of B2B consumers expect companies to offer personalized communications, and 79% become frustrated when this doesn’t happen. The study iterates that companies can achieve up to 40% higher revenues by addressing client intent rather than using generic messaging. Consequently, 39% of businesses now spend more than half of their marketing budget on intent data, reporting an average ROI realization within six months.

Before dwelling on Intent-data, every email marketer must consider the above statistics, especially as AI-generated email campaigns and automated funnels crowd the marketplace, often generating “white noise” without practical conversions.

In this article, we will statistically explore the reasons behind declining response rates, examine several key performance indicators (KPIs) such as click-through and conversion rates, and illustrate how intent-based Marketing are emerging as a more effective strategy.

AI-Only Approach Fails to Meet KPIs – Case Study

A recent study by Sam Koch, published in the Journal of Business and Artificial Intelligence, investigates the performance of AI-augmented cold outreach compared to traditional human-led and hybrid approaches.

The study spanned over three (3) months, involving a B2B client offering sales development services to SAAS and private equity firms. The targeted prospects were sales development leaders at B2B software companies with an average annual revenue of $5 to $50 million. The goal was to study three distinct approaches with 2,000 prospects each and compare the performance and cost:

• Human-Alone Method: Traditional cold outreach conducted solely by human sales representatives.
• AI-Automated Tools: Fully automated AI-driven cold outreach campaigns.
• Hybrid Approach: A combination of human sales representatives utilizing AI-powered tools.

The key performance indicators (KPIs) evaluated in this study:

• Prospecting Cost: The cost associated with researching and identifying potential leads.
• Personalization Cost: Customizing outreach messages to stand out from the competition.
• Human Resource Cost: The labor cost of sales representatives.

Results: The study’s findings revealed significant differences in the performance of the three approaches:

• Human Alone Method: $350 cost per booked appointment.
• AI Automated Tools: $250 cost per booked appointment.
• Hybrid approach (Human utilizing AI tools as necessary): $141 cost per booked appointment.

(Refer to the journal for further outcomes from the study: Journal of Business and Artificial Intelligence)

This study demonstrates that while AI and automated outreach tools can significantly enhance lead generation and customer engagement, particularly in high-tech B2B companies, their success is still dependent on human expertise to refine the Gen-AI messages, monitor the output and AI models, fine-tuning and for effective data curation. 

AI Cold Outreach – Addressing the ‘White Noise’ Problem

Bloomberg reports that the Gen-AI market is projected to grow significantly, reaching $1.3 trillion globally by 2032. This trend is driving an increasing number of AI-based startups, SaaS products, and automation agencies, which are rising to help businesses integrate AI tools into their operations. 

However, as AI integration in business outreach activities scales rapidly to improve efficiency and reduce operational costs, it contributes to the “white noise” problem. The result? 91% of outreach emails are ignored!

Most AI-automated cold outreach campaigns often flood inboxes with spammy content, prompting ISPs like Google (Gmail) and Microsoft (Outlook) to restrict domains and damage deliverability.

Read More: Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements

AI Cold Outreach — Negative Impact on Marketing KPIs:

AI-driven cold outreach often fails to deliver positive results, negatively affecting key marketing KPIs:

• Low Response Rates: Only about 9% of cold emails get a response due to generic, unengaging content.
• High Bounce Rates and Spam Issues: Misidentification by AI tools can lead to high bounce rates and spam emails.
• Generic Content: Monotonous AI-generated messages fail to engage recipients, reducing conversion rates.
• Difficulty in Extracting Insights: Overwhelming content volume makes it hard to find actionable insights, affecting campaign optimization.
• Negative Perception and Satisfaction: Poorly tailored outreach creates a negative brand image and reduces customer satisfaction and retention.

Given the challenges posed by AI-driven cold outreach, intent-based marketing is emerging as a promising alternative to solve these issues. 

Intent-Based Marketing — Solution to Automated Cold Outreach Issues:

Today, 98% of B2B marketers consider intent data as an essential ingredient for lead generation. In addition, 48% of B2B teams that implement intent data report a high level of success in their marketing strategies. Therefore, intent-based marketing is taking over AI-automated outreach tools as the popular go-to strategy while addressing the “white noise” problem.

Image reference: Intentifydemand 

Understanding Intent-Based Marketing

As the name suggests, an Intent-based strategy is built on a solid understanding of the purchase interests and the intent of potential customers to create highly targeted and personalized outreach content. 

Five Key Components of Intent-based Marketing Outreach:

Every intent strategy is built on five pillars: Gathering intent data, classifying intent signals (active or passive), Creating a target account profile, Content & messaging, and Advertisements.

• Intent Data:

  This constitutes behavioral data about users’ web content consumption, such as search queries and page visits. The goal is to understand what users are searching for, who visits specific pages, and what sections are the most viewed on a page. Tools like leadrebel.io help marketers track and gather behavioral, technographic, search and query data, forming the foundations for intent-based marketing and targeting. 

• Intent Signal Classification:

  User intent is categorized as active or passive based on purchasing tendencies for a targeted approach. Active intent is characterized by proactive measures prospects take to acquire in-depth knowledge about a product or service, signalling a positive intent to purchase or convert. Passive intent is mostly informational, hinting at the research phase with no urgent compulsion to decide (sales funnel’s awareness stage).

Machine learning models can often be used at this step to classify large data sets for segmenting audiences based on their journey (awareness, consideration, etc.) and to score the intent signals into active or passive, or high, moderate, neutral, and negative scores.

• Target Account List (TAL) or profile:

  A TAL is like building the target customer persona, a comprehensive document outlining the ideal client profile. This profile helps understand how target customers interact across social media platforms, brands, and digital ads. 

• Content, Messaging and Ads:

  Based on the intent data, signal, and customer profile, content (written, audio, or video) is built to target the specific interests and needs of the audience. This includes blog entries, whitepapers, product evaluations, and other content.

Such customized outreach content is scheduled according to prospect behavior to reach their inboxes, mimicking human-like interactions and frequency. 

• Ads and Campaign Optimization:

  Intent-based ads are designed with a mix of display, video, or audio formats, customized to the service or the product, and resonating with the specific inquiries of the audience. Intent data helps to understand prospects’ social media preferences and to optimize ads using A/B testing and real-time monitoring for better engagement and campaign KPIs.

These five components form the basis for an intent-based marketing outreach. Now, let’s dive deep into the types and methods of Intent (Signals or Triggers) data, as well as the means of collection.   

Intent Signals / Trigger Data Collection – Deep Dive:

Before delving into how intent signals are recognized, collected, and managed, let’s first understand their importance across organizations. 

A survey of 200 senior B2B marketers from large companies (500+ employees) in the USA and UK revealed that 99% utilize intent data through various tools (first, second, or third-party). Among them, 80% have established intent collection strategies that have been operational for over 2 years, with 37% maintaining strategies for over 5 years.

This highlights a mature approach among organizations to predict B2B user engagement and purchasing patterns through robust intent signal mechanisms. 

Types of Intent Data

Intent signals are typically sourced from five key types of data:

1. Search Intent: Derived from keyword and query analysis.
2. Web Browsing Intent: Tracked through analytics and cookies.
3. Digital Interactions: Includes clicks, downloads, and other engagements.
4. Firmographics: Demographic data of businesses for targeted marketing.
5. Predictive Modeling: Using historical data to forecast future behaviors.

Let’s review each of these in detail — why they matter, the data collection methods, and the usage of user intent:

1. Search Intent (Keywords and queries):

According to ThinkwithGoogle, B2B prospects conduct an average of 12 searches before visiting a specific brand, underscoring the critical role of search intent in the buyer’s journey. This stat is important as it leaves a trail of the customer’s search and interactions before arriving on a web page.

Research indicates that 71% of prospective buyers begin their journey by searching online with general queries to find solutions or information. And by the time they land on a brand’s website, they have already completed about 57% of their decision-making process.

This ‘Search phase’ is crucial as it provides deep insights into where users stand in the buying cycle and their likelihood of making a purchase.

Let us explore specific Intent Signals/Triggers that should be tapped during the “Search phase.”

A. Informational Search Queries: These initial queries reflect early-stage interest, such as “how to improve SEO” or “benefits of organic marketing.”

Tracking methods:

• Google Analytics or Search Console: GA4 allows brands to monitor the keywords driving traffic to your site, and the search console helps you identify the search terms that bring users to the site and how the pages rank for those terms.
• SEO Tools: Popular platforms like SEMrush, Ahrefs, or Moz offers insights into the specific informational keywords that the target audience is using, along with information on keyword volume, difficulty, and competitive analysis.

Why they matter: These queries indicate users are in the research phase, seeking information rather than making immediate purchasing decisions. Marketers can leverage this insight to create targeted content like blogs and guides.

B. Navigational Search Queries: Users perform these searches when they have a specific website or page in mind, such as “LinkedIn login” or “LeadRebel blog.”

Image Reference: Monsterinsights 

Why they matter? Navigational queries suggest familiarity with a brand or its competitors, highlighting the importance of brand visibility and user experience.

Tracking methods:

• Google Analytics (Acquisition reports) or Google Search Console is used to identify the navigational search terms that land on the site. 
• Tools like Mention or Brand24 can detect mentions of a brand across the web and provide insights into navigational searches.

C. Internal Search Queries: These searches occur within a website, indicating specific user interests like “features” or “contact support.”

Why they matter: Internal search queries provide direct insights into user preferences and can reveal opportunities for content optimization and improved navigation. For example, if users repeatedly search for “pricing,” the pricing section/page can be more accessible or featured prominently.

Tracking methods:

• Google Analytics: Site search (View Settings) tracking enables to monitor what users are searching for on a website. 
• Tools and plugins like Swiftype or Algolia offer detailed analytics on internal search queries.

D. Transactional Search Queries: These queries demonstrate a clear intent to purchase or act and often use terms like “buy,” “best,” “discount,” or “compare,” or phrases like “best SEO tools” or “cheap web hosting.”

Image reference: SEMrush

Why they matter: High purchase intent signals that users are at the decision-making stage, making it crucial for brands to optimize landing pages and content with strong CTAs.

Tracking methods:

• Google Ads Keyword Planner: This tool can help identify transactional keywords with high intent, such as “buy,” “discount,” “best,” and “compare.”
• E-commerce Analytics: For e-commerce sites, Shopify Analytics or WooCommerce Analytics can track what users search for when looking to purchase.
• SEO Tools for PPC: SEMrush, Ahrefs, and similar platforms offer insights into high-intent keywords and the competitive landscape for PPC campaigns.

Brands can target these queries with optimized landing pages or posts, with strong calls-to-action (CTAs) to convert visitors into customers. For example, if a potential customer searches for “best email marketing software,” a landing page comparing the product favorably against its competitors can drive conversions.

Capturing intent signals through these four types of Search queries—informational, navigational, internal, and transactional—brands can create more personalized content that aligns with a customer’s search intention.

2. Web browsing Intent data (Cookies and tracking content)

In 2022, a global survey among marketers managing customer acquisition strategies revealed that 37% of brands rely exclusively on website-based first-party data for personalizing customer experiences, up from 31% in 2021. This underscores the growing importance of user-driven data in global business strategies.

Apart from first-party data, tracking page visits provides valuable insights into customer behavior through the use of cookies, which monitor user activity across sessions. 

However, it’s crucial to adhere strictly to data privacy regulations and obtain user consent before using this data for targeting purposes. 

Let’s break down the web tracking strategies with examples:

A. Content and on-site engagement:

Understanding what content users consume and how they interact with it reveals their intent. Marketers employ various methods to track this:

• On-site user tracking: Measures how users interact with different types of content (blogs, videos, product pages) on a website. Tools like Hotjar offer heatmaps and session recordings to see how users interact across webpages, help track users’ paths, and identify high-intent behaviors.

Metrics (KPIs) for on-site tracking include scroll speeds, link clicks, hotspots, number of downloads, and reviews.

Image reference: hotjar

• Tracking External content sites: This data provides insights into user behavior beyond a brand’s website, helping to understand user interests and intent across the web. Tools like LeadRebel and Bombora aggregate intent data from various B2B content sites to offer insights into user interests and behavior patterns.
• Tracking Social Media and Communities: Through social listening, organizations can track mentions and user engagements to gain insights into specific topics and discussions that resonate strongly with the target audience. Hootsuite and Sprout Social offer social media analytics and listening capabilities that help users understand their specific interests.

B. Tracking Browsing Behavior with Cookies:

Websites often use cookies to track user activity and preferences. There are two main types:

• First-party Cookies: Set by brands on their own websites, these track sessions, pages visited, and user journeys. This data helps in tasks like cart abandonment tracking and personalized recommendations. 
• Third-party Cookies: These are set by domains other than the brands to track user behavior across different sites.  

Image reference: cookieyes.com

The goal is to understand user’s interests and intent and target them with ads and products. Google Ads is a classic example of using third-party cookies to serve targeted recommendations.

Although effective for targeting, third-party cookies are subject to restrictions like Google Chrome’s phase-out plan by Q3 2024, emphasizing the shift towards first-party data and privacy-preserving technologies like Google’s Privacy Sandbox.

Integrating CRM systems with cookie data further improves personalization efforts and offers insights to build Customer personas or TAL profiles. A Salesforce or Hubspot CRM system integrated with browsing data can identify a lead who has repeatedly visited pricing pages and bump them up the lead scoring system to trigger a sales follow-up.

3. Intent from Digital interactions:

While ‘Web Browsing Intent’ provides a broad overview of user behavior and interests, ‘Digital Interactions Intent’ focuses on specific, deliberate engagements with content or features. 

For instance, a browser cookie can capture user page visits and content categories browsed, offering a generalised user intent. However, tracking digital interactions such as downloads, form submissions, button clicks, video plays, or other feature interactions provides granular, event-based data that signifies deeper user engagement or intent.

Image Reference: Tracking Digital Interactions – File downloads and Clicks

Consider this example: frequent visits to product category pages indicate interest but not immediate purchase intent. Conversely, downloading a product brochure or requesting a demo demonstrates high interest and potential buying readiness. 

Therefore, triggering an email campaign based on a user’s download of a specific eBook or completing a survey is highly effective compared to a content recommendation engine, which suggests articles on a “Technology” if a user frequently visits tech-related pages.

Tracking Digital Interaction signals:

• CRM Systems: Platforms like Salesforce, HubSpot, and Zoho track and manage customer interactions across various touchpoints. HubSpot CRM, for example, integrates seamlessly with email marketing, social media, and websites to provide a comprehensive view of user interactions and preferences.

• Marketing Automation Platforms: Marketo, ActiveCampaign, and Pardot automate marketing processes and track user interactions across various channels. Marketo, for example, allows marketers to automate email campaigns triggered by user actions. Actions, for instance, could be visiting a product page or downloading a resource.

Image Reference: ActiveCampaign

• Web Analytics Tools: Google Analytics and similar web page analytic tools can also provide detailed insights on clicks, page visits, and download events to help understand content performance and user engagement. 

Once interaction data and action signals are captured, Conversion Rate Optimization (CRO) tools can optimize user experiences and increase conversions through systematic testing and analysis of user interactions.

4. Firmographic Data in ABM

In an Account-Based Marketing (ABM) strategy, firmographic data enables marketers to focus on high-value prospects by analyzing specific company attributes. This data includes industry type, company size, annual revenue, number of employees, and geographical location.

Why Firmographic data matters? 

While intent signals (from Search, Browsing, and Actions) help marketers understand and predict user interests and engagement readiness, firmographic data allows for segmentation and targeting based on company demographics. It also assists in defining the ideal customer profile and identifying high-value targets for B2B sales.

For example, identifying a mid-sized tech company searching for “best CRM software” indicates potential buying intent, contrasting with a new-age startup that may rely more on free tools.

Tools for identifying Firmographic data:

• CRM systems: Salesforce, HubSpot, and Zoho centralize and manage firmographic data alongside customer interactions, storing various profiles and high-profile prospects.

• ABM Platforms: Specialized platforms like Demandbase, Terminus, and 6sense excel in identifying high-value target accounts and aggregating firmographic data for precise targeting.

Image Reference: Demandbase for Salesforce

• Data Enrichment Tools: Platforms like ZoomInfo, Clearbit, and Dun & Bradstreet add context and enrich existing CRM data with further firmographic information. For example, Clearbit is a popular tool used across marketing teams to enhance their lead and customer data with firmographic details and help build a clearer picture of target accounts.

• Sales Intelligence tools: Platforms such as LinkedIn Sales Navigator, InsideView, and DiscoverOrg offer detailed insights into companies and key contacts. These tools help identify decision-makers and influencers within target accounts, enabling more informed and personalized outreach efforts. 

For example, LinkedIn Sales Navigator can offer insights into a company’s hierarchy, recent activities, and key personnel, helping to create more informed and personalized outreach efforts.

• Business Information Services: Hoovers, Crunchbase, and PitchBook provide comprehensive company profiles and market intelligence, covering financials, leadership, industry positioning, acquisitions, funding rounds, and other significant business events.

Reference: Crunchbase from Techcrunch

In practice, leveraging firmographic data often involves combining CRM systems, ABM platforms, data enrichment tools, and sales intelligence services. These tools collectively facilitate the identification of target accounts, data enrichment, and personalized marketing and sales strategies tailored to resonate with high-potential prospects.

5. PM of historical intent-based Marketing data

PM (Predictive modelling) uses historical and real-time data to forecast future behaviors and decisions. By identifying patterns and trends within existing customer data, marketers can predict the actions of new prospects who demonstrate similar behaviors, enabling more efficient and effective targeting strategies.

Why does Predictive modelling matter? With historical data available, marketers can choose to engage potential customers before they even express clear intent through their actions.

However, predictive modelling requires high specificity and advanced tools to predict the behaviors of individuals when compared to other intent signals. Accuaracy of which can depend on understanding and reacting to the actual behaviors and company demographics. 

Tools for Predictive Modelling:

• Predictive Analytics Platforms: These platforms use high computational machine learning and AI models to analyze vast amounts of data and recognize user patterns to predict future customer behavior. Lattice Engines is an excellent example of a Predictive platform that helps build lookalike models to target new prospects resembling existing best customers.

• Customer Data Platforms (CDP): CDPs aggregate data from various sources onto a unified platform. Tools like Segment collect data from web, mobile, and in-store interactions to create lookalike models, targeting new online users like top spending customers.

• Machine Learning and AI Tools: These tools leverage AI to deliver predictive insights. Salesforce CRM Einstein, for instance, analyses past customer interactions to predict future behavior, automating lookalike modelling and suggesting the next best actions for sales and marketing teams.

• Marketing Automation Platforms with Predictive Features: These platforms employ predictive lead scoring to assess historical customer data and identify new leads likely to convert. Like AI models, they also use this data to create lookalike profiles, identifying new prospects who resemble your best customers.

Image reference: dnb.com, Customer Data Platform

In essence, predictive intent and lookalike modelling provide foresight into potential customer behaviors by analyzing patterns in past interactions and using them to anticipate future actions. This proactive approach focuses on identifying new prospects statistically likely to exhibit behaviors similar to those of your best customers.

Proven Benefits of Intent-based Marketing:

Intent Data Trends (2022) shows that 17% of B2B sales and marketing professionals have improved their lead conversion rates by 30% using intent data, reflecting a 33% year-over-year increase. Globally, over 90% of marketers have observed excellent results from intent-based marketing through data collection, including better prospect building, enhanced content creation, and more effective campaign integration. 

The following report from InboxInsight graphically presents how an intent-based marketing strategy can yield better outreach results:

Intent-based marketing excels in conversions and engagement by precisely targeting the right audience with the right message at the right time. However, an AI-driven cold strategy can also be effective for initial contact and relationship building. 

Therefore, synergising the two methods to leverage both strengths is a better approach. This comprehensive approach drives better ROI, KPIs, and Customer satisfaction while reducing the white-noise problem.

The post Intent-based Marketing – Case Studies, Metrics, and Effective Strategies appeared first on Leadrebel Blog.

What is website visitor tracking? Web tracking is collecting, storing, and sharing information about website visitors’ activities on specific website or throughout the web. The goal of website visitor tracking is to gather more information about potential customers, their behavior, analyze their needs. Based on that website operators can improve conversion rates, create more targeted content, analyze the visitors and reach out to them via various channels.

Running a website is a tricky business;  with all the technological advancements today,  you must stay ahead of your visitors’ needs. To provide your customers with the best products and services, you need to be aware of their behavior. For that, tracking your website traffic is one of the best modern-day innovations available. It enables business owners, advertising agencies, and entrepreneurs to see in real-time what potential customers who are already on their website are spending most of their time on. What can be done to make them stay even longer, and what steps can be taken to increase conversion?

The data collected using website visitor tracking tools can be used to identify user behavior and amend campaign strategies accordingly. In other words, the outcome of any action taken digitally by your visitors can be used for your benefit to ensure effectiveness.

Website visitor tracking: FAQ

How can I track website visitors?

Website visitors can be tracked using various website visitor tracking software, like LeadRebel, Google Analytics, Hotjar, Matomo, Kissmetrics etc. Each of these tools provides possibility to see statistics about your website visitors. In addition, LeadRebel also shows you, which companies have visited your website.

Can you tell who visited your website?

When using tools like LeadRebel, you can see, which companies have visited your website, what they did on your website and gain some additional information about these companies. You can’t see though, which persons exactly have visited your website. Though theoretically possible, it is incompatible with data privacy laws.

Can you see how many visitors a website gets?

Every major website visitor tracking software shows you, how many visitors your website had. Besides that, you can see a difference between amount of unique users and repeated visitors.

Do websites track your IP address?

Yes, website track your IP address. This is how internet works. There are some tools though, which can hide your IP address.

What is the best website tracker?

There are lots of great tools for website visitor tracking, like: Google Analytics, Matomo, LeadRebel, Hotjar, Kissmetrics etc. You can find below our suggestions for various use cases.

Importance of website visitor tracking

For the best customer experience, web analytics plays a significant role in understanding the user’s journey. Understanding web analytics can help marketers and website owners improve their content, products, and services. Optimizing their web analytics will boost the overall conversion rate. There are multiple reasons why website owners opt-in for website visitor tracking:

●     To get more and more web traffic, figuring out and fixing all the issues that users may find unpleasant is a start. Issues may vary based on different industries: an e-commerce website might lack product information, the image quality or lead time could be why visitors leave the website. The reason why a visitor abandons the website can be pointed out using website tracking. The level of ease or hardship in checking out a product or payment method can also be a contributing factor.

●     Website owners use tracking tools to get an insight into the analytics. Being able to track users based on their age, gender or demographics can help strategists make better business decisions for the future. For example, tracking tools such as monitoring the competitor’s keywords can show you which ones are doing better than the rest regarding generating most of the traffic or the backlinks. 

●     Tracking is considered most useful for advertising agencies. They use the data to develop the most appropriate ad campaigns based on the user’s age, likes/dislikes, gender, and other factors. Helpful information such as user interest, history, location, etc., can significantly benefit. Also,  tracking can help monitor which aspects are doing better and which ones need to be tailored once the ad is live.

Website Visitor Tracking and Sales Funnel

All those points combined improve your conversion rates. As we mentioned in our previous articles (see key SaaS KPIs, website visitor identification, how we are using LeadRebel) one of main functions of LeadRebel is to reduce costs of B2B leads by increasing conversion rates throughout the sales funnel. The math is rather easy, If you spend 5000 USD for 50 leads per month and each leads costs you 100 USD, you can add another 10 leads per month via LeadRebel, for only 29 USD/month. So you increase you lead count by 20%, for only 0,6% increase in costs.

Now, you can use one tool, to increase/improve your results in one place in your sales funnel and get such great results. But you can also use several tools, which improve your conversion rates in other places throughout your sales funnel and get even better results.

Website visitor tracking software

Apart from Google Analytics,  many platforms offer real-time website tracking software to help make the customer experience better and generate maximum revenue. They can help you figure out the good and bad aspects of your website and identify which platform most of your traffic is coming from and how the visitors travel through your website. The user’s consent is essential to begin the tracking process; otherwise, no tool in the world can show you live data on third-party sites. Tracking software can show you the most influential information about user behavior, analytics, and visitors’ identity in the form of weekly or monthly reports. Depending on the software, some provide a general overview, and others can offer in-depth insight to boost your ROI. 

How does website visitor tracking software work

Suppose you’re looking to track people visiting your website with all the supporting information about their age, location, gender, and interests. In that case, you will need software that’s more than just an analytics platform. However, the question is how this tracking is executed and the tricky, complex yet advanced method that makes it all possible. Some might believe that we need to be tech-savvy to get the hang of this process. But, all you need is a basic understanding of technology. There are two main things involved in tracking, i.e., Script and rDNS (Reverse Domain Name System).

With rDNS, the tracker gets you the location of each visitor in real-time. In simple words, software tracking works just like looking up a phone number in an address book.

On the other hand, Script is installed on your website to get all the information about a visitor. The software then connects the dots to develop the history of a particular visitor. Moreover, some companies already use website visitors’ data for marketing reasons, making it available to businesses such as advertising agencies. The whole process makes things easier when understanding user behavior and offering better products/services.

Syncing and storing the data

Many software offers visitor tracking in real-time, but there is no way to store the data automatically. Getting software also provides regular reports that could reference all future campaign strategies etc. Without any such feature, saving the complete information for future reference can be quite complex.

Some advanced visitor tracking tools integrated with CRM let you create a new organization section where all the data related to that particular company is saved unlimited time. It can be revisited and referred to while designing a new campaign strategy. Teams can be assigned to monitor the stats using the same CRM account for an effective outcome. This is one of the most foolproof ways of syncing and storing data extracted from website visitor tracking software.

GDPR and website visitor tracking

Getting insights into your website traffic via tracking sounds impressive and can adjust It is compliant protects It offers ut security concerns have grown. The visitor’s sensitive information needs to be ensured by the data controller, who determines the purposes and how personal data is processed. This is why GDPR has been put in place.  

Explicit permission from the user is necessary as per GDPR before tracking and collecting information, regardless of the intention and purpose.

Is website visitor tracking software GDPR compliant?

€20 million or 4% of the company’s total annual turnover could be fined if you don’t follow the guidelines set by GDPR while tracking user information on your website. Honestly, no data gathered using tracking software is worth this much hassle. Hence, compliance with GDPR is the first step when moving towards website visitor tracking. Introduced in 2018, this body protects the identity of EU-based internet users by ensuring that companies collecting your information are transparent about it. Website visitor tracking tools should include having terms of use, privacy, and cookies policy that summarize how website visitors’ data is gathered and for what intent.

As long as the tracking software follows the guidelines and is compliant with GDPR rules and regulations, the tracking is safe and secure. 

Popular visitor tracking software

Once you’re all set with your website, the next step is to get software that provides you with insight into how your content is doing. What’s attracting the audience, and what is not up to the mark? Which section of the website should be improved, and which part of the world is your website is most popular? All this information is decisive for enhanced customer satisfaction if gathered and used lawfully in compliance with GDPR. Let’s take a deeper look at some of the leading website visitor tracking software based on the categories of what they mainly collect, i.e., analytics, visitor identity, and behavior.

Visitor identity tracking tools

1. Act-On
2. Leady
3. netFactor VisitorTrack
4. LeadRebel

Thanks to the modern innovation and constantly evolving digital world, there are a significant number of website tracking software that can be opted-in if you’re looking to track your visitor’s identity, such as their IP, demographics, contact information, etc.

1. Act-On

Not only does this growth automation platform offer detailed information on your visitor’s identity, but it also ensures an enhanced customer journey based on these reports. The tool can integrate with multiple websites so that you can manage more than one account on a single platform. If you want to make the best use of your marketing efforts, this tool is the right pick for you.

Pricing

With professional and enterprise plans, you can enjoy advanced features at a minimum of $900 per month.

2. Leady

This is a lead generation tool that can provide you with an insight into every visitor’s identity for marketing purposes; in compliance with GDPR, leady reports to you all the details about your corporate visitors. Apart from lead generation, leady offers assistance with SaaS and multiple integrations.  

Pricing

With a 14-day free trial, leady offers multiple plans based on your business requirements.

3. netFactor VisitorTrack

Wouldn’t it be fantastic if you knew the details about your website visitors that you can use in the future to figure out their preferences to promote a marketing campaign? This tool provides you with that opportunity. It tells you what your visitors are looking for across the web.

Pricing

If you’re ready to give it a try, sign up for a free trial period to explore its features. Once you’re sure about the tool, get in touch with the team to get a quote.

4. LeadRebel

LeadRebel is a SaaS startup based in Switzerland and Germany. It provides a software for B2B lead generation. LeadRebel software analyzes website’s visitors, shows, which companies have visited the website, identifies respective contact persons and their contact information. Our innovative solution is simplifying and automatizing lead generation process.

Pricing

14 days for a free trial, after that €29 per month. 

Analytics tools

To keep track of your web analytics, there are several tools that you can rely on. One can learn so much from a traditional website tracking tool to use the data for more conversion and ROI eventually.

1. Google Analytics
2. Matomo
3. Kissmetrics

1. Google Analytics

Google Analytics is one of the most commonly used tools for basic and advanced level analytics tracking. This tool can help track the numbers of potential customers that click on a particular campaign for ad campaigns. It offers segmentation of demographics and the devices from which your website is visited, and whether they are returning visitors or just landed on your website for the first time.

Pricing

It is a free tool with all the essential features; however, the pricing may vary depending on your business requirements if you’re looking for customization.

2. Matomo

Matomo is the best alternative to Google Analytics. Not only does it offer all the powerful features, but it also ensures the safety and protection of your visitor’s data. In compliance with all the laws and regulations of DGPR and CCPA, this tool offers complete control over your data. It is capable of adjusting to your business needs by customization as well.

Pricing

You can try the tool for free and try some of the features it offers. For a pricing quote, get in touch with the team.

3. Kissmetrics

What sets this tool apart from the rest of the software is built specifically for eCommerce and SaaS businesses. Using this tool, you can track a user’s journey and make necessary improvements based on the weekly/monthly tracking reports. If you’re running multiple websites for a medium to large level business, this tool is the right choice for your analytics tracking needs.

Pricing

You can request a demo based on your SaaS or e-commerce business needs and get a pricing quote as well.

Behavior Tracking Tools

Understanding your website visitors’ behavior is the key to improving your content. Using a tool that explicitly tracks user behavior is the right approach when you’re trying to figure out what the users are looking for on your website or which content elements they are spending most of their time on. Website clicks, bounce rates, and scroll times show a complete picture of each unique experience.  

1. VWO
2. Crazy Egg
3. UserTesting

1. VWO

As the tagline says, “Fast-growing companies use VWO for their A/B testing” and do so with the maximum productive outcome at a low rate. VWO lets users enjoy features such as conversion funnels, on-page surveys, and session recordings. It is an enterprise solution, more suitable for larger organizations with multiple websites that simultaneously need tracking.

Pricing

As far as the pricing for this enterprise tracking tool is concerned, there are three plans that you can pick from; Growth, Pro, and Enterprise. A 21-day free trial is also available.

2. Crazy Egg

This is the kind of tool that helps you get a deep insight into your visitor’s behavior in an affordable manner. Usually, advanced tools with valuable features are costly, which is not suitable for many small or medium-level businesses. Crazy egg helps the website owner better understand the visitor behavior that drives other website metrics.

This tool helps track user behavior by using heatmaps, confetti reports, list reports, and scroll maps.

Pricing

With some valuable features and multiple options for the plans, they offer a 30-day free trial, so you can explore the tool and make better decisions.

3. UserTesting

UserTesting is known for its customer experience features. It is designed to help small, medium, or large businesses create and launch their products and capture more context about your customer by getting the insights more quickly with visualizations, transcripts, metrics, and analysis. 

It is presented in the form of monthly or weekly reports, which can then be used for marketing campaigns in the future.

The UserTesting “human insight platform” aims to complete the “empathy gap” and allow businesses to show their customer-centric approach by helping to fix the website’s UX problems. UserTesting connects website owners with their actual audience for effective qualitative web analytics tracking and provides a comprehensive insight. UserTesting offers a testing panel with an integrated user database to allow businesses to target a specific audience using filters such as demographics and other custom criteria. 

Pricing

With three plans, i.e., Essentials, Advanced, and Ultimate, you can pick the one that’s best suited to your business needs. Get in touch with the team for a quote.

Website visitor tracking: Conclusion

Without a doubt, website visitor tracking software provides colossal assistance in identifying customer satisfaction opportunities. However, go for tailored tracking tools best suited for your business needs. Whether you run a single website or manage multiple accounts within a large-level organization, getting the right tool is highly recommended.

If you enjoyed this post about Website visitor tracking, you’ll find these articles useful:

• Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide
• 20+ Best B2B Email List Providers in 2022 | B2B Email List
• Best Calls to Action for B2B Lead Generation
• Top 10 White Label Marketing And Sales Software Agencies
• B2B Lead Generation Software

The post Website Visitor Tracking | How Can I Track Website Visitors? appeared first on Leadrebel Blog.