Social media has evolved far beyond a platform for sharing updates and connecting with friends. In this fast paced digital era, it has become a powerful platform for businesses looking to expand their reach, engage with their audience, and most importantly, generate leads. Active social media lead generation strategies help you to akquire more and higher quality customers, without huge additional budget.

In this ever-competitive landscape, mastering the art of social media lead generation is no longer just an option; it’s a necessity. In this blog, we will talk about seven proven strategies that can work wonders for your business. So, let’s explore these strategies and unlock the secrets to effective social media lead generation.

1. Optimize Your Profiles

The foundation of social media lead generation starts with creating compelling and informative profiles across platforms like Facebook, Twitter, LinkedIn, TikTok and Instagram.

Your profile should resonate with your target audience, clearly communicate your value proposition, and include a compelling call-to-action.

Here are the five things that you can adopt to optimize your social media profile:

• Choose a professional profile picture and cover photo.
• Craft a keyword-rich bio with contact information.
• Include relevant links and customize vanity URLs.
• Use keywords and hashtags strategically.
• Engage with your audience consistently and monitor analytics.

2. Content is King

Creating high-quality and valuable content is crucial to attract and retain your audience. It begins with consistently sharing content that educates, entertains, and solves problems for your followers.

Whether it’s blog posts, videos, infographics, or webinars, engaging content can position you as an industry authority and a trusted resource. Here’s what you can do to gain social media lead generation:

• Create high-quality and valuable content that addresses your audience’s needs.
• Consistently publish fresh and engaging content to keep your audience coming back.
• Diversify your content format, including blog posts, videos, infographics, and podcasts to cater to different preferences.
• Share user-generated content to build trust and showcase customer testimonials and experiences.
• Focus on storytelling and authenticity to connect with your audience on a deeper level and make your content memorable.

3. Utilize Paid Advertising

Leverage the advertising features offered by social media platforms to reach a wider audience and enhance your online presence. Facebook Ads, Instagram Ads, LinkedIn Sponsored Content, and Twitter promoted Tweets, as well as integrating your Instagram feed on your website, are powerful tools to target specific demographics and interests, helping you in social media lead generation more efficiently.

You can utilize paid ads in multiple ways. Here are some tips that can come in handy:

• Define your ideal customer personas to ensure your paid ads reach the right people.
• Choose social media platforms that align with your target audience’s demographics and preferences.
• Create attention-grabbing headlines and concise, persuasive ad copy that highlights your unique value proposition.
• Incorporate visually appealing images or videos that resonate with your audience and support your ad’s message.
• Utilize platform-specific targeting features, such as custom audiences, lookalike audiences, and retargeting, to refine your audience selection.
• Regularly analyze ad performance metrics, adjust your targeting parameters, and refine your ad creative to improve lead generation results over time.

4. Run Contests and Giveaways

Hosting contests and giveaways can quickly boost your social media engagement and lead generation efforts. Encourage users to participate by offering valuable prizes and incentives in exchange for their contact information or other desired actions.

You can do this in a variety of ways. We have gathered some important guidelines that can help you while you adopt this strategy.

• Determine the specific objectives of your contest or giveaway, such as collecting email addresses, increasing followers, or generating user-generated content.
• Select a prize that resonates with your target audience and aligns with your brand, ensuring it’s attractive enough to encourage participation.
• Clearly outline the rules for entry, including how participants can enter, eligibility criteria, and any required actions such as liking, sharing, or tagging friends.
• Utilize your social media channels, email newsletters, and website to promote the contest or giveaway. Consider using paid advertising to boost visibility.
• Gather participant information, such as email addresses or user-generated content, and use it to nurture leads with follow-up emails or engagement strategies after the contest or giveaway ends.

5. Social Media Lead Generation Strategies: Social Listening and Monitoring

Pay close attention to what your audience is saying about your brand and industry. By actively listening to conversations and monitoring mentions, you can identify potential leads and engage with them in a meaningful way.

You can do the following to ensure your social media lead generation strategy is effective.

• Pay attention to emerging trends and gauge sentiment around your brand and industry. This insight can inform your content strategy and customer engagement.
• Respond promptly and thoughtfully to comments, mentions, and messages on your social media profiles. Engaging with your audience can foster positive relationships and address concerns in real-time.
• Monitor your competitors’ social media activities to identify gaps or opportunities in your own strategy. Take note of their successes and challenges.
• Use the data and insights gathered from social listening to refine your social media strategy, tailor your content, and meet the changing needs and preferences of your audience.

6. Use Lead Magnets

Create irresistible lead magnets like eBooks, whitepapers, or exclusive discounts to entice social media users to share their contact information with you. These incentives should align with your audience’s interests and needs.

Here are three examples of lead magnets for social media lead generation that can work wonders for you.

2. Exclusive Social Media Webinar Series: Host a series of live webinars on a topic related to your industry or expertise and promote it through your social media channels. Participants can sign up with their email addresses to access the webinars. This not only generates leads but also positions you as an authority in your field.
3. Boost Your Social Media Graphic Design with Our Templates and Tools: Craft your social media strategy with ease using our downloadable resources, including content calendars, graphics templates, or hashtag guides. Elevate your designs and transform your online presence by subscribing with your email or following us on social media.

3. Social Media Challenges: Launch a social media challenge that encourages participants to engage with your brand and content over a specified period. For instance, a fitness coach could run a “30-Day Fitness Challenge” where participants receive daily workout plans and nutrition tips via email or social media messages after signing up.

7. Social Media Lead Generation Strategies: Take advantage of chatbots

Implement chatbots to engage with visitors on your social media profiles and website. Chatbots can provide instant responses, answer questions, and collect valuable lead

information 24/7, enhancing your lead generation efforts even when you’re not online.

Chatbots are instrumental in enhancing social media lead generation efforts in various ways:

• Chatbots provide immediate responses to inquiries, enabling 24/7 engagement with social media users. This quick interaction can capture leads’ attention and interest when they are most engaged.
• By asking a series of questions, chatbots can qualify leads based on location, budget, or interests. This ensures that leads with the most potential are prioritized and focused on.
• Chatbots can deliver automated follow-up messages, nurture leads, and guide them through the sales funnel. They can provide information, answer questions, and offer content that moves leads closer to making a purchase decision.
• Chatbots can collect valuable lead information, such as email addresses, phone numbers, and preferences, which can be used for personalized marketing campaigns and lead segmentation.
• In industries like real estate or consulting, chatbots can facilitate appointment scheduling by allowing leads to book meetings or consultations directly through social media, streamlining the lead conversion process.

Social Media Lead Generation Strategies: Conclusion

In the fast-paced world of social media, staying ahead of the curve with these lead generation strategies can make all the difference.

As you embark on your journey to attract, engage, and convert leads through social media, remember that consistency and adaptability are key. Keep refining your approach, analyzing results, and evolving with the ever-changing landscape of social media to ensure your strategies remain effective.

Remember that social media lead generation is not a one-size-fits-all endeavor. It requires ongoing adaptation, careful monitoring, and a commitment to delivering value to your audience.

By consistently implementing these strategies, listening to your audience, and staying agile in your approach, you can build meaningful relationships, nurture leads, and ultimately, achieve your business goals.

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Author Bio:

 Aabhas Vijay stands as the creative and imaginative founder behind Avija Digital, an agency that specializes in crafting ingenious online strategies and trust worthy marketing solutions. Aabhas has demonstrated himself as an outstanding authority in the realm of digital marketing specifically for SaaS (Software as a Service). He is an exceptional expert in brand positioning, content creation and audience engagement. Moreover, Aabhas’s prime focus is on organizing cohesive strategies and formulating plans that lead to long term brand sustainability.

The post 7 Social Media Lead Generation Strategies That Work appeared first on Leadrebel Blog.

In the ever-evolving landscape of technology, software companies face fierce competition. To stay ahead in the game, these companies need a consistent influx of potential customers or leads. That’s where lead generation comes into play. Lead generation for software companies is the process of attracting and converting prospects into potential clients. In this extensive article, we will explore effective methods and delve deeper into comprehensive tools for generating more leads, helping software companies thrive in this highly competitive industry.

Lead Generation for Software Companies: Introduction

Software companies are at the forefront of innovation, creating solutions that shape industries and streamline processes. However, the success of these companies depends on their ability to reach the right audience and convert them into loyal customers. That’s where lead generation plays a pivotal role.

Lead generation is a multifaceted process that involves identifying, nurturing, and converting potential customers into paying clients. It’s not just about getting more traffic to your website; it’s about attracting high-quality leads that are more likely to convert. In the context of software companies, this means targeting individuals or businesses who are genuinely interested in your software products or services.

So, how can software companies effectively generate more leads? Let’s delve into some proven methods and explore comprehensive tools that can help.

Methods for Generating More Leads for Software Companies

1. Content Marketing

Content marketing is a powerful strategy for attracting and engaging potential customers. By creating valuable and informative content, such as blog posts, whitepapers, eBooks, and videos, you can establish your software company as an industry authority. This not only drives organic traffic but also encourages visitors to subscribe, providing you with valuable leads.

Tips for Effective Content Marketing:

– Understand your target audience’s pain points and create content that addresses those issues.

– Optimize your content for search engines (SEO) to increase its visibility.

– Promote your content on social media platforms to reach a wider audience.

– Use lead magnets, such as free trials or downloadable resources, to capture visitor information.

2. Email Marketing

Email marketing remains one of the most effective channels for lead generation. It allows you to nurture relationships with potential customers by delivering relevant content directly to their inbox. Building a segmented email list can help you tailor your messages to specific audience segments, increasing the chances of conversion.

Tips for Effective Email Marketing:

– Segment your email list based on demographics, behavior, or preferences.

– Craft compelling subject lines to increase open rates.

– Provide valuable content, including educational resources, product updates, and special offers.

– Use automation to send targeted and timely emails to leads.

3. Social Media Marketing

Social media platforms are excellent tools for software companies to connect with their audience. By creating engaging content, participating in discussions, and running targeted ad campaigns, you can attract leads and drive them to your website.

Tips for Effective Social Media Marketing:

– Choose the platforms where your target audience is most active.

– Consistently post high-quality content, including infographics, videos, and case studies.

– Use paid advertising to target specific demographics and interests.

– Encourage user-generated content and engage with comments and messages promptly.

4. Search Engine Optimization (SEO)

Optimizing your website for search engines is crucial for generating organic traffic and leads. When your software company’s website ranks higher in search results, it becomes more visible to potential customers actively searching for solutions in your niche.

Tips for Effective SEO:

– Conduct keyword research to identify relevant search terms.

– Optimize on-page elements such as titles, meta descriptions, and headers.

– Create high-quality, original content that answers user queries.

– Build high-quality backlinks from reputable websites in your industry.

5. Paid Advertising

Paid advertising, such as pay-per-click (PPC) campaigns on platforms like Google Ads and social media advertising on platforms like Facebook and LinkedIn, can be a quick way to generate leads. You can target specific keywords, demographics, and interests to reach your ideal audience.

Tips for Effective Paid Advertising:

– Set clear goals and budgets for your campaigns.

– Create compelling ad copy and visuals that resonate with your target audience.

– Continuously optimize your campaigns based on performance data.

– Implement retargeting ads to re-engage with previous website visitors.

6. Referral Programs

Leveraging your existing customer base can be a valuable lead generation strategy. Encourage satisfied customers to refer others to your software products or services in exchange for rewards or discounts. Word-of-mouth recommendations can have a significant impact on generating leads.

Tips for Effective Referral Programs:

– Offer attractive incentives for referrals.

– Implement a user-friendly referral program that is easy for customers to participate in.

– Track and reward successful referrals promptly.

– Encourage customers to share their positive experiences on review sites and social media.

Comprehensive List of Tools for Lead Generation

To execute these lead generation strategies effectively, software companies can benefit from various tools and software solutions. Here is a comprehensive list of tools that can help streamline your lead generation efforts:

1. HubSpot

HubSpot is an all-in-one inbound marketing and sales platform that offers a wide array of tools and features. It includes email marketing, CRM (Customer Relationship Management), social media management, and lead nurturing tools. HubSpot’s robust platform allows software companies to centralize their lead generation efforts and manage customer relationships seamlessly.

2. Mailchimp

Mailchimp is a popular email marketing platform known for its user-friendly interface. It allows you to create and automate email campaigns, segment your audience based on various criteria, and analyze campaign performance. Mailchimp’s intuitive features make it an excellent choice for software companies looking to build and nurture their email lists effectively.

3. SEMrush

SEMrush is a comprehensive SEO and digital marketing tool that provides valuable insights and competitive intelligence. It helps software companies perform keyword research, track rankings, analyze competitors, and optimize their websites for search engines. SEMrush’s data-driven approach can significantly enhance your SEO strategies.

4. Google Ads

Google Ads is Google’s powerful advertising platform that enables software companies to run pay-per-click (PPC) campaigns. With Google Ads, you can target specific keywords and demographics, allowing you to reach potential customers actively searching for software solutions. Its vast reach and flexibility make it a must-have tool for lead generation.

5. LinkedIn Ads

For B2B software companies, LinkedIn Ads is an ideal platform to target professionals and decision-makers. It offers precise targeting options based on job titles, industries, and company sizes. LinkedIn’s business-focused environment makes it an effective tool for reaching a high-quality audience.

6. Facebook Business Manager

Facebook Business Manager is a comprehensive platform for managing Facebook and Instagram ad campaigns. It allows software companies to create, monitor, and optimize ads, targeting specific demographics and interests. With Facebook’s vast user base, it offers significant potential for lead generation.

7. ReferralCandy

ReferralCandy is a dedicated referral marketing platform that simplifies the process of creating and managing referral programs. It provides the tools needed to incentivize satisfied customers to refer others to your software products or services. ReferralCandy’s automation features make it easy to track and reward successful referrals.

8. Leadpages

Leadpages is a landing page builder designed to help software companies create high-converting landing pages for lead generation campaigns. It offers a wide range of customizable templates and features, making it easier to capture leads and drive conversions.

9. OptinMonster

OptinMonster is a powerful lead generation tool that provides various conversion optimization features for your website. It allows you to create pop-ups, slide-ins, and other types of lead capture forms. With advanced targeting and A/B testing capabilities, OptinMonster helps software companies maximize their lead generation efforts.

10. Hotjar

Hotjar is a versatile B2B lead generation tool that offers insights into user behavior on your website. It allows software companies to understand how visitors engage with their site through features like heatmaps, session recordings, and surveys. Hotjar can help identify areas for improvement and optimize your website for better lead generation.

Lead Generation for Software Companies: Summary

Lead generation is a critical component of the growth strategy for software companies. By implementing effective methods such as content marketing, email marketing, social media marketing, SEO, paid advertising, and referral programs, you can attract and convert high-quality leads.

Additionally, leveraging comprehensive tools like HubSpot, Mailchimp, SEMrush, Google Ads, LinkedIn Ads, Facebook Business Manager, ReferralCandy, Leadpages, OptinMonster, and Google Analytics can streamline your lead generation efforts and provide valuable insights into your campaigns’ performance.

Remember that lead generation is an ongoing process that requires consistent effort and optimization. By continuously refining your strategies and adapting to the changing landscape of the software industry, you can ensure a steady flow of leads that will contribute to the long-term success of your software company.

With the right strategies and tools in place, your software company can thrive in a competitive market and build a loyal customer base for sustainable growth. The comprehensive set of tools mentioned in this article provides software companies with the resources needed to generate leads effectively and drive continued success in the industry.

Image source: https://www.flickr.com/photos/182229932@N07/48340797921

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In the world of B2B (Business-to-Business) marketing, the quest for high-quality leads is an ongoing endeavor. Leads are the lifeblood of any B2B enterprise, and securing a consistent stream of potential customers is crucial for sustained growth and success. Fortunately, there are numerous sources where you can find valuable B2B leads. In this guide, we will explore the top 10 sources of high-quality B2B leads to equip your business with the knowledge and strategies needed to thrive. In addition to introduction to each method, you’ll get a link to high quality, very detailed guide so that you can deep dive into each of the topics.

1. LinkedIn: The Professional Networking Hub

LinkedIn stands as the premier platform for B2B lead generation. It offers an expansive network of professionals, decision-makers, and potential clients. Here’s how to leverage it effectively:

1. Optimize Your Profile: Begin by optimizing your LinkedIn profile. Use a professional photo, craft a compelling headline, and write a detailed summary that highlights your expertise and the value you bring to potential leads.
2. Advanced Search: LinkedIn’s advanced search features are a goldmine for B2B leads. You can filter leads based on industry, job title, company size, and location. This allows you to target your outreach effectively.
3. Content Sharing: Share valuable content, including articles, infographics, and videos, to establish your authority in your niche. Engage in discussions, join relevant groups, and foster meaningful connections to attract potential leads.

Recommended reading: https://blog.hubspot.com/marketing/generate-leads-on-linkedin

2. Business Directories: Tapping into Local Listings

Online business directories provide a rich source of potential B2B leads. Platforms like Yellow Pages, Yelp, and industry-specific directories offer essential information. Here’s how to make the most of these directories:

1. Listing Optimization: Ensure that your business is listed on popular directories. Complete your profile with accurate contact information, business descriptions, and customer reviews to make your business more appealing to potential leads.
2. Advertising Opportunities: Many directories offer advertising options to increase your visibility. Consider investing in these opportunities to stand out and reach more potential clients.

Want to learn more? Read this article: https://www.transifex.com/blog/2023/local-lead-generation/

3. Trade Shows and Conferences: Networking Goldmines

Participating in trade shows and conferences within your industry can yield an abundance of high-quality B2B leads. Here’s how to maximize your impact at these events:

1. Preparation: Before attending, research the event thoroughly. Identify the key attendees, speakers, and potential leads you want to connect with. Create a compelling elevator pitch and marketing materials to make a lasting impression.
2. Lead Collection: Have a system in place to collect contact information from leads you meet. This could be through business cards, QR codes, or dedicated lead capture apps.
3. Post-Event Follow-Up: After the event, follow up with your leads promptly. Share relevant insights or resources discussed at the event and express your interest in continuing the conversation.

Helpful guide on this topic: https://www.tradeshowlabs.com/blog/ultimate-guide-trade-show-leads

4. Content Marketing: Building Authority and Attracting Leads

Creating valuable and informative content is a potent way to attract B2B leads organically. Here’s how to build a content marketing strategy:

1. Identify Your Audience: Understand your target audience’s pain points, challenges, and interests. Tailor your content to address their specific needs.
2. Content Types: Diversify your content portfolio with blog posts, ebooks, webinars, whitepapers, and videos. Each format has its unique appeal and can cater to different lead preferences.
3. SEO Optimization: Optimize your content for search engines by incorporating relevant keywords. This will improve your visibility in search results and attract organic traffic.
4. Lead Magnets: Offer valuable resources as lead magnets in exchange for contact information. Examples include ebooks, templates, and industry reports.

Check out this article for full guide: https://zapier.com/blog/lead-generation-funnel/

5. Email Marketing: Nurturing Leads with Personalization

Building and nurturing an email list is a tried-and-true method for generating B2B leads. Here’s how to execute an effective email marketing strategy:

1. Permission-Based Lists: Ensure that your email list consists of individuals who have opted in to receive communications from your business. Compliance with privacy regulations like GDPR or CAN-SPAM is crucial.
2. Personalization: Craft personalized email campaigns that cater to the specific needs and interests of your leads. Address them by name and segment your list to send targeted content.
3. Valuable Content: Provide valuable content in your emails, such as industry insights, educational resources, and exclusive offers, to keep your leads engaged.
4. A/B Testing: Continuously refine your email campaigns through A/B testing to determine what resonates most with your audience.

Also read: https://www.mailmunch.com/blog/email-marketing-lead-generation

6. Referrals: Harnessing the Power of Word-of-Mouth

Referrals are a valuable source of B2B leads. Encourage your existing clients and business partners to refer potential leads to you. Here’s how to create a referral program that works:

1. Incentives: Offer incentives to those who refer leads that convert into customers. This can be in the form of discounts, cash rewards, or other valuable perks.
2. Clear Communication: Clearly communicate the terms and conditions of your referral program to ensure transparency and fairness.
3. Follow-Up: When a referral is made, follow up promptly to express gratitude and initiate contact with the referred lead.

More on this topic: https://referralrock.com/blog/b2b-lead-generation-strategies/

7. Social Media: Expanding Your Reach

Social media platforms provide an excellent avenue for B2B lead generation. Here’s how to harness their power effectively:

1. Platform Selection: Choose the social media platforms that align best with your target audience. LinkedIn is particularly powerful for B2B businesses.
2. Content Sharing: Share industry insights, engage in discussions, and provide valuable content that positions your business as an industry thought leader.
3. Paid Advertising: Consider running targeted advertising campaigns on social media platforms to reach a broader audience of potential leads.

Very good guide on this topic: https://wearesculpt.com/blog/social-media-b2b-lead-generation/

8. Webinars and Workshops: Educate and Attract Leads

Hosting webinars and workshops related to your industry expertise can attract leads interested in your services or products. Here’s how to make the most of these educational events:

1. Topic Selection: Choose topics that are relevant to your target audience and showcase your expertise. Solve common problems or address emerging trends.
2. Promotion: Promote your webinars and workshops through your website, social media channels, and email marketing to reach a wider audience.
3. Lead Capture: Collect attendee information during registration and engage with participants during the event through Q&A sessions and polls.
4. Post-Event Follow-Up: After the event, send follow-up emails to attendees, providing additional resources and inviting them to continue the conversation.

Read more: https://www.apexure.com/blog/b2b-sales-using-webinars-for-lead-generation

8. Website Visitor Identification

Website visitor recognition is a powerful tool for identifying and engaging with potential B2B leads who have shown an interest in your products or services. Here’s how to effectively leverage this strategy:

1. Tracking and Analytics: Implement robust website tracking and analytics tools like Google Analytics or specialized lead tracking software. These tools allow you to monitor visitor behavior, including pages viewed, time spent on your site, and the actions taken.
2. Lead Scoring: Assign lead scores based on visitor behavior and engagement. For example, assign higher scores to visitors who repeatedly visit key product or service pages or fill out contact forms.
3. Personalized Content: Tailor your website content to the interests and needs of specific visitor segments. Use dynamic content and landing pages to display relevant information to different types of leads.
4. Retargeting Campaigns: Implement retargeting campaigns using tools like Google Ads or Facebook Ads to re-engage with website visitors who didn’t initially convert. Show them relevant ads and content based on their previous interactions with your site.
5. Contact Forms and CTAs: Optimize your website’s contact forms and calls to action (CTAs) to encourage visitor engagement. Provide clear and compelling reasons for visitors to share their contact information.
6. Marketing Automation: Integrate website visitor data with your marketing automation platform to trigger personalized follow-up emails or notifications to your sales team when high-potential leads take specific actions on your site.

By recognizing and engaging with website visitors who have demonstrated interest in your offerings, you can effectively turn anonymous web traffic into actionable B2B leads. This strategy allows you to provide personalized experiences and nurture potential clients through their buyer’s journey.

Complete guide about website visitor recognition: https://blog.leadrebel.io/website-visitor-identification/

10. CRM (Customer Relationship Management) Software: Streamlining Lead Management

Investing in a robust CRM system can greatly improve your ability to manage and nurture B2B leads efficiently. Here’s how to make the most of CRM software:

1. Data Organization: Use your CRM to store and organize lead information, interactions, and history. Segment leads based on criteria such as industry, location, and engagement level.
2. Automation: Leverage automation features to send personalized follow-up emails, schedule reminders for follow-ups, and track lead interactions automatically.
3. Analytics: Utilize CRM analytics to gain insights into your lead generation and conversion processes. Identify areas for improvement and refine your strategies accordingly.
4. Integration: Integrate your CRM with other marketing and sales tools to create a seamless workflow and ensure data consistency.

Want to know more? https://nethunt.com/blog/the-complete-guide-to-b2b-crm/

Where to Get B2B Leads: Summary

In the world of B2B lead generation, diversity and persistence are key. By incorporating these 10 sources into your B2B lead generation strategy, you can build a strong pipeline of potential clients. Remember that consistency, relevance, and personalization are essential factors in turning leads into valuable customers. Continuously monitor your efforts, adapt to industry trends, and refine your strategies to meet the evolving needs of your target audience. With dedication and a well-rounded approach, your business will be well on its way to expanding and increasing revenue through high-quality B2B leads.

The post Where to Get B2B Leads? The Top 10 Sources of High-Quality B2B Leads appeared first on Leadrebel Blog.

Finding B2B customers can be a daunting task, especially if you are new to the business. It is important to know how to find and engage with potential customers to increase your sales and profits.

The good news is that there are a variety of ways to find B2B customers. Here are five of the most popular methods:

Get More B2B Customers on Social Media

Social media is a great way to connect with potential customers. By creating targeted content and engaging with your target audience, you can increase your visibility and build relationships that can eventually lead to sales. Here are some tips for generating B2B leads on social media platforms like LinkedIn and Facebook.

Finding B2B Customers on LinkedIn

1. Connect with the right people: Use LinkedIn’s search features to find and connect with potential customers who fit your target demographic.

2. Create a company page: Create a company page to showcase your products and services and share relevant content with your followers.

3. Participate in groups: Join and participate in industry-specific or customer-specific groups to build relationships and generate leads.
4. Leverage content marketing: Share content such as blog posts, videos, and infographics on LinkedIn to generate leads.

5. Use sponsored content: Invest in sponsored content to reach a wider audience and generate more leads.

Finding B2B Customers on Facebook

1. Create a business page: Create a business page on Facebook to promote your products and services.
2. Advertise: Invest in paid advertising to reach a wider audience and generate leads.
3. Engage with customers: Respond to comments and messages on your page to build relationships with your customers and generate leads.
4. Leverage user-generated content: Encourage customers to share their experiences with your products and services on Facebook to generate leads.
5. Run contests: Offer prizes and discounts to customers who take part in your contests to generate leads.

You can learn more about lead generation on social media on following blogs and websites: Social Media Examiner, Hootsuite, Neil Patel Digital, HubSpot Blog.

Networking Events

Networking events are a great way to meet potential customers in person. Attending conferences, seminars, and trade shows can help you make connections and build relationships with potential customers. What to consider:

1. Research the type of networking events that are available in your area and target those that focus on your particular industry or target market. Consider attending both local and national events that are related to your business.
2. Create a list of people you want to target and reach out to them ahead of time to let them know you will be attending the event. This will give you an opportunity to start a dialogue before the event and set up meetings during the event.
3. Consider joining any industry associations or groups that host networking events. This will give you access to a more targeted group of people and help you to identify potential leads and customers.
4. Prepare a list of questions that you can ask at the event to learn more about the attendees and their business needs.
5. Follow up with attendees after the event and continue developing relationships with those you met.
6. Utilize social media to connect with other attendees and share insights and ideas from the event.
7. Track the leads and customers you find and measure the success of the networking event.

Finding B2B customers via Cold Calling

1. Cold calling is one of the oldest methods of finding prospects and is still widely used today. Cold calling can be time consuming but can be a great way to identify potential customers.
2. Make sure you have a clear goal in mind: Before you start cold calling, you need to be sure you know what you are trying to accomplish. Are you looking to make a sale, set up a meeting, or collect leads? Knowing what you are trying to achieve will help you craft a better cold call.
3. Research your prospects: You need to make sure you know who you are calling and what they do. Take the time to research their company, their products, and their needs. This will help you create a more targeted cold call.
4. Have a plan: Don’t just jump into a cold call without a plan. You should have a script prepared and practice it ahead of time. This will help you sound more confident and organized on the phone.
5. Be prepared for objections: You should have a list of objections prepared and practice responding to them. This will help you stay on track during the call and increase your chances of success.
6. Follow up: Cold calling is just the first step. You need to make sure you follow up with your prospects. This will help build relationships and increase your chances of closing a sale.

Finding B2B Customers via Email Marketing

Email marketing is a great way to stay in touch with existing customers and to reach out to potential leads. You can use email marketing to create targeted campaigns, send out newsletters, and build relationships with customers.

1. Develop an effective email list: Start by building an email list of potential customers. Make sure that your list is specific to your target audience and includes people who are likely to be interested in your products and services.
2. Create great content: When it comes to email marketing, content is key. You need to create engaging and informative emails that your customers will find valuable. Make sure to include calls to action, relevant images, and compelling subject lines.
3. Optimize your emails: If you want to increase your open and click-through rates, make sure to optimize your emails for mobile devices. This means making sure that the email displays correctly on any device, including smartphones and tablets.
4. Automate your campaigns: Automation is a great way to streamline your email marketing efforts. Use automation to send out welcome emails, follow-up emails, and other automated messages that can help nurture your leads and convert them into customers.
5. Track and analyze your results: Tracking your email marketing efforts is essential for improving your campaigns. Keep track of your open and click-through rates to better understand what resonates with your customers.

Here are some popular email marketing platforms: Mailchimp, ActiveCampaign, SendGrid.

Get More Customers via Referrals

Referrals are a great way to find potential customers. Ask your existing customers for referrals or partner with other businesses to reach a wider audience.

1. Leverage existing relationships: Reach out to your existing customers, partners, and vendors and ask them to refer your business to their contacts.
2. Offer incentives: Offer incentives such as discounts and freebies to customers who refer your business to others.
3. Use social media: Leverage social media platforms such as Facebook, Instagram, and Twitter to spread the word about your referral program.
4. Create referral materials: Create referral materials such as flyers, brochures, and business cards to help customers easily spread the word about your business.
5. Foster relationships: Foster relationships with potential customers and encourage them to refer your business.
6. Track your progress: Track your progress by tracking the number of referrals and customers you receive from each referral program.
7. Make it easy to refer: Make it as easy as possible for customers to refer your business. This could include a referral link or a referral code.

Finding B2B Customers: Summary

No matter which method you choose, it is important to remember that building relationships with potential customers is key. Take the time to get to know them and understand their needs and interests. This will help you create more effective campaigns and increase your chances of making a sale.

Using a combination of these five methods can help you find more B2B customers and increase your sales. With the right strategies and tactics, you can create a successful B2B customer acquisition strategy.

Image source: https://www.flickr.com/photos/91261194@N06/51614423478

The post Finding B2B customers: Five Basic and Most Popular Ways to Get More B2B Customers appeared first on Leadrebel Blog.

What is sales funnel?

During a purchase all customers go through a certain journey, from the determination of their needs to the purchase decision, this journey consists of several stages, all of which are referred to as the sales funnel.

Let’s take a simple example:

During internet research an entrepreneur reads about the effectiveness of search engine optimization and the impact on the long-term increase in sales. Then he inquiries about suitable providers in his area, sends several inquiries, receives several answers, and after few discussions he decides on a specific company. This entire customer journey can be described as a sales funnel.

Why is sales funnel so important?

You can only improve and optimize something if you understand it. Sales funnel consists of several stages and optimizing each stage has an impact on the overall result. You can also quantify your sales process much more easily and define KPIs for the individual steps. In this article we try to explain all parts of the sales funnel in as much detail as possible, provide KPIs for the individual steps and explain the importance of LeadRebel for your sales funnel.

Structure: The stages within the sales funnel

The sales funnel is a process that consists of four stages: perception, interest, decision, action. Here you are reminded of the legendary film where Alec Baldwin explains the idea of the sales funnel in quite detail.

So, think of AIDA: Awareness, Interest, Decision and Action. Each of these steps requires a certain level of expertise from you. Depending on the size of the company, different people are responsible for the individual stages, different external service providers and, of course, different software and success metrics. Let’s go through each step in more detail:

• perception
• interest
• decision
• action

Perception

There are different starting points. In one, customers know exactly what they need and may already be actively looking for the appropriate solution. In other cases, customers don’t even know they have a specific need. For example, nobody had a need for iPads before they came along. As Steve Jobs said: “Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would have told me a faster horse’. Regardless of where you pick up the customers, they first must become aware of you.

So, the goal here is to increase awareness of your product or brand, be it through PR, search engine optimization, social media, etc. This also applies to products/services that are new and that customers are not yet explicitly looking for. For example, many marketers don’t even know that there is a way to identify their website visitors. Accordingly, you are not specifically looking for such software. But we must meet these customers where they are.

Once the target audience has spotted you, you need to stay on their radar. In most cases, there is no purchase the first time. So, customers need to keep seeing you, hearing from you, so that when it comes to deciding, you’re the first port of call.

The aim here is (if we are talking about the website) to generate as much traffic as possible. So, we define the first KPI: Traffic. Of course, traffic is not just traffic, it can be highly relevant or completely irrelevant. The fine tuning will be done later.

Interest

Interested visitors come to your website more often, stay longer, look at more pages, often start the ordering process and change their mind during the process. In this step it is important to convince the website visitors with the relevant content and interesting offers. The relevant KPIs are length of stay, number of repeated sessions, number of pages viewed per visit, etc. Most analytics tools as well as LeadRebel offer options for optimal tracking of these KPIs.

Decision

At some point customers must decide for or against your products and services. At this point, customers can still be influenced, be it with particularly good customer service, pricing, special offers or a targeted build-up of pressure.

The number of qualified inquiries, registrations, trials, and other comparable customer actions can be used as a KPI.

Action

At the end of the process, the purchase decision is made. If a customer decides against your product, he is not yet lost. A customer can be reactivated via so-called lead nurturing, for example with the help of regular newsletters or information about special offers, etc.

The KPI here is the number of purchases, orders, subscriptions, etc.

An example of a sales funnel

Let’s take a fictional software company. This company generates web traffic primarily using Google ads and search engine optimization. Typical traffic is 2,000 visitors per month. 2% of these visitors contact the company and make an inquiry. Of these 2% (i.e., 40 inquiries), 5% are converted into customer projects. So that means 2 new customers per month:

2000 * 2% * 5% = 2, which means that 0.1% of all website visitors become customers.

In this fictitious example, we can now tweak various points and try to increase the number of customers won each month.

Increase in traffic

Suppose that on average a visit costs 1 euro (as a mix of free SEO traffic and paid Google Ads traffic, where a click costs 2-4 euros). If you want to double the monthly traffic, the company must dig deep into their pockets. Since SEO traffic would be difficult to influence in the short term, you now spend more per click on average, e.g., B. 1.5 euros/click. If the number of acquired customers is to be doubled, 4,000 visitors must come to the website, on average a click would increase by 50%, so a company now spends 6,000 euros per month on traffic. If one paying customer previously cost 1,000 euros, it now costs 1,500 euros. You can do it; But you don’t have to.

Optimize conversion rate of traffic

In our example, only 2% of the visitors showed active interest. What if you increase this number through various measures? There are numerous ways to optimize conversions: A/B testing, better content, call-to-action optimization, chatbots, etc. But suppose the company increased the website conversion rate from 2% to 3%. Then the company gets 60 monthly inquiries instead of 40! 1% increase in conversion rate increased the number of inquiries by 50%. While increasing conversions sounds easier than it is, the leverage is more obvious than just driving traffic.

And the last step

Turning inquiries into customers. In the original example we spoke of 5%. What if you increase that rate to 10%? Here at LeadRebel the rate is 30%! This means that every third trial registration turns into a subscription. But let’s take 10% for the sake of simplicity (which is already an excellent result in many industries). In this case, out of 2000 visitors and a 2% conversion rate, 4 visits are converted into customers. That corresponds to an increase of 100%!

What if you optimize the KPIs across the sales funnel at all three points, we calculate with 4,000 visitors, 3% conversion rate and 10% conversion of inquiries into customers:

4000 * 3% * 10% = 12, a sixfold increase!

It is a theoretical example and in reality, the numbers do not increase linearly (more traffic does not always have the same quality, processing 60 leads is more difficult than 40 and supporting and onboarding 12 customers is significantly more complex than 2. But the core message remains – if you optimize the KPIs across the sales funnel, you have multiple leverage.

LeadRebel in your sales funnel

But where does LeadRebel come into play here? The answer is clear: in the second stage, where you convert visitors into conversions. In reality, the 3% conversion rate is pretty good, not every website can guarantee such a high rate. But even in this case you lose 97% of the visitors and they remain at the level of perception or interest at best (at worst these visitors forget about your existence).

LeadRebel is THE answer to this problem. By knowing which companies have visited your website, you can proactively contact them. A calculation example:

Traditional funnel: 2000 * 2% * 5% = 2 customers/month

Now we make the following assumptions:

• Traffic stays at 2000 visitors/month
• For example, LeadRebel recognizes 20% of visitors, so at the end of each month you have 400 recognized companies.
• Around 50% of this will likely be irrelevant, e.g., B. educational or government institutions, your competition, your suppliers, or existing customers. So, there are still 200 contactable companies
• You contact them and get a worst-case 1% activation rate, so you can convert visitors into customers. That equates to two customers.
• In addition to that, you still have your 2 customers per month, resulted from inbound marketing.

With LeadRebel alone, you doubled the number of monthly customers, and that for only 89 euros/month. If you remember, it has the same effect as triple the Google Ads budget.

Sounds interesting? Then read on.

Build sales funnels

For each stage of the sales funnel, there are dozens of methods to help you grow the funnel. However, it makes no sense to tackle all possibilities at once. Instead, you evaluate the options one at a time, what works stays, what doesn’t gets dropped from the list (or you can try a second time, with a different approach). Here are some ways you can achieve your own goals in each phase:

Sales funnel: achieve visibility

• SEO
• Ads (Google, LinkedIn, Facebook, etc.)
• Social media
• Content marketing
• Public relations
• Referrals / affiliate programs
• Banner ads
• Street advertising
• Word of mouth
• Virality
• Advertising in print media
• etc.

Sales funnel: Build interest

• Retargeting (one-time visitors are targeted with advertising via different channels)
• Offer interesting content
• Helpful tools and solutions
• Cultivate interest with newsletters, pushes, mail marketing, etc.
• Webinars, free training sessions
• Product trials, demo sessions
• etc.

Sales funnel: Influencing decisions

• Conversion optimization
• Social proof (references, press, big names as customers)
• Fast response to inquiries
• Generate FOMO
• Regular and persistent follow-ups
• Short-term offers and promotions
• Face-to-face meetings (bring your own charisma into play)
• etc.

Sales Funnel: Force action

Same methods as above. If you’ve been diligent, you’ve already done most of the work up to here. Sometimes you’re just having a bad day, or someone else is having a better one. But, at the end of the day, the sales funnel is all about the math. When you are in the right market with the right product, your total efforts will yield a predictable result.

Sales funnel KPIs – how to measure success?

The results of your sales efforts must be measurable. If you work based on gut feelings, “it’s working” or “everything sucks,” you don’t notice important changes in the business or in the market until it’s too late. It may be that sales are increasing, but important KPIs are already sending warning signs. If you’re not careful and don’t react in time, sales growth will also go south at some point. On the one hand, KPIs serve as early warning indicators, on the other hand they confirm or reject a hypothesis about the effectiveness of certain channels.

Here is a list of the KPIs that we believe are important for online sales and lead generation:

1. Traffic

Self-explanatory, although the relevance of the traffic is important here. You can see the relevance based on user activity on the website, such as length of stay, number of pages per visit. By the way, on LeadRebel you can also see a video recordings of all website visits.

• Traffic to inquiries or traffic to trial conversion

If you get 1000 visitors a day and 50 of them sign up for a trial, then your conversion rate is 5%.

• Customer conversion rate inquiries/trials

If out of those 50 trials, 5 become paid customers, then your rate is 10%.

• CaC (Customer acquisition cost): Cost of your marketing and sales efforts divided by the number of customers acquired

From the example above: Before the optimization, for 2000 Euros you acquired 2 customers (if we neglect all other costs), then CaC in this example is 1000 Euros. After integrating LeadRebel and paying an additional 89 euros per month (we omit the additional costs for distribution for the sake of simplicity), the CaC is 519 euros.

• Customer Lifetime Value

It describes the contribution margin that a customer realizes throughout his “customer life”. Of course, CLV should be higher than CaC.

You can find these and more KPIs in this article: 10 important KPIs in modern sales.

Sales funnel summary

If you’ve read this article up to here, let us know and you’ll be credited with an extra week of our free trial (three weeks total). Now that you know what role the sales funnel and optimization play in modern sales, you can optimize your funnel step by step, hopefully with the help of our software.

The post Sales Funnel – How to Build a successful Sales Funnel appeared first on Leadrebel Blog.

We have already written a lot about B2B lead generation in our blog. The industry is constantly evolving and there are always interesting new techniques for more B2B leads. But there are also some old, time-tested techniques that should not be lost sight of. Our recommendations are largely based on the findings of our own work.

B2B lead generation with SEO & content marketing

Everyone knows about search engine optimization and content marketing. One can consider these techniques separately from each other. From our point of view, however, the two are strongly connected, so that they should be viewed together.

In short, it is about creating high-quality content that is placed well and skillfully and generates traffic to the website or to the offer. It’s not just about blog content or an optimized landing page (although these factors are important); it’s generally about increasing your own visibility, be it content on YouTube, in podcasts, Google/Bing search, guest articles, recommendations from partners, etc.

The mechanics are relatively simple: you create content (e.g., blog articles), optimize placement (e.g., search engine optimization to rank better in Google and other search engines), and generate traffic. The traffic is then converted into B2B leads.

The advantages of content marketing and search engine optimization

• Cheaper than performance marketing (e.g., Google Ads)
• Long-term investment: Instead of paying for direct results, invest in the future. Your content will bring in new customers for months and years to come.
• Expert status: Paying for a click doesn’t make you an expert. However, if you guide your prospects and offer quality information, you will be seen more as an industry expert (whether personal or as a company).

The relevance of this technique for B2B lead generation increases over time in parallel with rising click prices on all major paid advertising platforms.

Our recommendations

• Don’t get bogged down in different channels. Define a main channel and focus on that. Consider other channels as a secondary front. If the main channel is doing well, then it makes sense to focus on another traffic source.

• Content must be of high quality. Yes, it makes sense to “write for the search engine” occasionally, since search engines love fresh content, but you’re writing for your own readers and potential customers. This must not be forgotten.

• Concentrate on “epic content”, i.e., guides, articles, videos, explainers, etc. that are dedicated to a topic, analyze this topic in detail and extensively, have been in the top places in the search results of the corresponding channel for years and from be called upon again and again by the readers. The concept of “epic content” isn’t new, but it’s underrated. Instead, many blogs focus on light content to “keep their channel fresh”.

• The classic “onpage” and “offpage” optimization continues to play a major role. Link building has often been written off as irrelevant. Not correct! Somehow the search engines must understand that the article or website is important and interesting. Despite the growing complexity of search engine algorithms, there is no getting around link building. We do it ourselves – sometimes more actively, sometimes less – but as soon as we neglect this topic, our entire sales funnel suffers.

• But as mentioned above, you shouldn’t neglect on-page optimization either. This factor is playing an increasingly important role! Loading times, mobile suitability, good readability, optimized tags – there are numerous old and new parameters that must be considered.

• Automate and simplify content creation. Content marketing is time consuming or expensive if outsourced. So, you either do it in-house or outsource it – in other words, your own time vs. money. Therefore, one should try to simplify this process as much as possible. It makes sense to create bundled content. So, you take the time to “lock yourself in” in the studio and shoot multiple videos at once and then post them online over a period. Let’s say you make a weekly video or blog post a week. Instead of tackling this task once a week, schedule 2-3 days a month to just focus on that task and create content for weeks at a time. The content can then be automatically published on different platforms once a week. The tools for this: Brandwatch, Loomly, Sendible.

B2B Lead Generation with Paid Advertising & Performance Marketing

Search engine optimization and content marketing are ideal as a medium and long-term strategy. But if you want “overnight” results, you must spend money and invest in paid advertising.

The advantages and disadvantages are obvious:

+ You get direct results

+ If the business model works overall, this approach can be easily scaled up

+ There are many channels and analysis tools to achieve optimal results

– Costs. Click prices have been rising on all major platforms for years. You can leave a lot of money on the table without getting concrete results

– Sustainability for your business. If you turn off the ads, your traffic and number of leads will drop

The most important platforms for paid click advertising include:

• Google Ads
• Facebook (including or without Instagram)
• LinkedIn

We ourselves focus on Google Ads and ultimately do the same as our competitors. However, this channel has worked well for us and has been delivering reliable and measurable results for years.

Our recommendations

• If possible, you should have this channel managed in-house. Probably hard to cover for smaller companies and sole proprietors, but if you have the opportunity and know-how, it’s best not to outsource. First, there is an oversupply of companies that offer this service (e.g., servicing Google Ads) and it is difficult to choose the right company. Second, the process of maintenance and optimization becomes a black box for you. At some point, the monthly reports are simply ignored, and you get used to the ongoing results according to the motto “could get better, but it fits as it is”. A small increase in conversion rate or reduction in click costs is enough to significantly improve the results. However, many agencies show no initiative and collect the monthly fee without taking care of your account.

• Monitor results and KPIs. In the usual analysis tools, you can set your own goals, track the results, etc. Don’t neglect this point, otherwise your campaigns will really become a black box.

• Try several channels, run them with enough budget, and decide afterwards what works best for you. For most B2B businesses, B2B lead generation works better on Google Ads than Facebook, but there are exceptions. LinkedIn click prices are higher than other platforms, but the targeting is much better, and you may get better results here.

• Pay attention to your website or landing page. If the paid advertising converts poorly, it can be due to the campaign (audience, keywords, etc.), but also to the landing page on which the visitors land.

Website Visitor Detection

Of course, we promote this technique for B2B lead generation out of self-interest. But not only. After all, if you’ve built good traffic through the last two measures, you’ll lose 97% of the traffic for nothing.

Statistically, only a small minority of website visitors (typically 3%) are prone to take a specific action, such as purchasing the product, calling, emailing, etc. The rest are lost in the short or long term. Visitors may or may not return to your site. You can influence this via retargeting. Which in turn costs a lot of money. So, what do you do?

Correct, the website visitor recognition. You use software that shows you which companies have visited your website. We’ve written about this technique for B2B lead generation many times. It’s best to read our guide to website visitor recognition.

Advantages

• A cheap addition to your sales and marketing activities with a high leverage effect
• When used correctly, this dramatically increases conversion rates right down the pipeline
• A reliable source if the traffic is right
• Significantly lowers the average cost of B2B lead generation
• Saves a lot of time for research and data enrichment of B2B leads

B2B lead generation: interim conclusion

Now we have discussed two ways how to generate traffic and how to maximize traffic decoding and increase conversion rate. In all three sections we scratch the surface. But first, it is about creating the structure for successful B2B lead generation. You can find more information in our blog posts:

Use online chat software effectively for lead generation

How we use our software ourselves to get optimal results

Now we want to build on this basic structure and generate even more B2B leads!

B2B lead generation via LinkedIn

What would a guide to B2B lead generation be without mentioning LinkedIn. Over 810 million members in 200 countries, in prime working age and many of them active every day (the current statistics can be found here). LinkedIn is a (potential) gold mine for B2B lead generation.

Many salespeople and marketers have recognized this and there is currently an oversupply of pitches, cold speech, etc. This clearly shows the effectiveness of the old good direct speech on LinkedIn. The messages are often not read at all or are lost in the flood of spam messages. You may miss something interesting, or your potential customers may overlook your offer.

Instead of relying on direct contact, we recommend the following strategies:

• Use LinkedIn in combination with LeadRebel. With the help of LeadRebel, you can easily find the right contact person within a company and address them directly after visiting your website via LinkedIn. Customers are still looking for a specific solution or product, so you catch them while they are still making their decision.

• Use LinkedIn Matched Audiences for individual targeting. This feature helps you reach the people or organizations you already know. And how do you know these? Right, from LeadRebel. You can easily export the list of your visitors to LinkedIn, and you’ve already created a matched audience. You can then place your advertising very specifically for this audience.

• Building the audience. Audience building via LinkedIn works like content marketing. You can do this for your private profile on LinkedIn or for your company page. Depending on your efforts, your skills, and your time commitment, you can generate many high-quality leads in this way in the medium term. The point is that your word or the information about your offer reaches as many people as possible. This increases the likelihood that someone will be looking for your exact solution now.

B2B lead generation using partnerships

More than 25% of our sales come from partnerships. This means that we generate this share of sales through the customers who came to us through partners. Typically, the partners are marketing agencies. If we hadn’t invested in partner acquisition in good time, we would have had 25% less sales.

There is rarely a cheaper and more convenient source of B2B lead generation than partnerships. There are many success stories of how some companies have become big and successful in this way.

Based on our experience we can recommend the following:

• Your offer to an affiliate should be lucrative enough for them to bother to promote your product or service to their own customers.

• In the beginning, mutual enthusiasm is high, but over time, motivation can fall from one side or the other. So, you should always “push” the partners. The expectation that you will win a partner who will then be active for years is wrong.

• Don’t jump at every opportunity right away. Many potential partnerships bring nothing. We have had painful experiences ourselves and after a lot of technical effort (e.g., integration with another platform) we ended up not receiving a single lead.

• Maintain an extra pipeline for your partners. Partner acquisition is a normal sales process and should be organized accordingly.

• Just like content marketing and search engine optimization, it is a medium to long-term approach. The results can be meager at first, but as time goes by, more movement comes in and eventually the partner pipeline can become your most reliable source for B2B lead generation.

The Proven Techniques for B2B Lead Generation: Conclusion

Our industry is very dynamic, and digitization is progressing rapidly. There are dozens of techniques for successful B2B lead generation, as well as hundreds of software tools you can use to generate leads. But there are a few proven methods that don’t require a great deal of know-how or upfront investment. With a healthy mix of these methods, you can build a successful sales funnel.

The post B2B Lead Generation: The Five “Forever” Techniques for More B2B Leads appeared first on Leadrebel Blog.

We have already written about B2B lead generation on LinkedIn, Instagram and Facebook. But there is one big player, changing digital world as we know it. In a couple of years, TikTok has managed to take over digital space. In 2021, TikTok was ranked the most downloaded app of the year. And not many professionals realize that this platform can be used as an effective channel to generate B2B leads. 

With an active user base aged 15 to 24, TikTok has become one of the key platforms for large global brands as well as small businesses. It offers a variety of features and opportunities other platforms lack.

Find out more about the best practices and tips for successful B2B lead generation on TikTok in 2022 in this short guide. 

What is lead generation

B2B lead generation is used to identify and initiate an interest of ideal customers for your products or services. B2B marketers capture the attention of leads and nurture them for sales. The process of nurturing sales includes many marketing tactics that build visibility, awareness, and interest within a target audience.

On TikTok, you are closer to a younger audience, which offers a lot of opportunities, however, may be quite challenging. The TikTok phenomenon with short-form content allows you when done right, to reach millions of users across the world. From there you can generate quality leads and get more people to buy your products or services.

The main benefits of lead generation

No business can go without lead generation, as its profit and growth highly depend on a built audience around the company’s brand. Lead generation brings visibility, credibility, trust, and interest from a target audience. 

How exactly do leads affect your business? Here’s a look at some benefits of B2B lead generation. 

Brand awareness

Brand awareness is all about how many people actually heard of your brand. It’s key for new startups and businesses of any size to gain a good reputation among the target audience, which leads to higher profit potential and brand value. 

The goal of lead generation is to position your company as a leader in the industry. When a customer needs to purchase a product or service they think of your company first. This requires creative and clear communication of the product value and uniqueness on the market. 

Boosted revenue

When done correctly, lead generation can be extremely cost-effective. With the right messages and offers across all your content, you can reach the most interested consumers. This leads to more sales and revenue. 

Nurturing leads helps to turn them into real customers and get higher conversion rates from different marketing efforts. Businesses should focus on lead generation, as it allows them to get more people interested in what they have to offer.

Efficient use of resources

Lead generation has evolved over the years and now with advanced tools powered by AI, marketers can spend less time on mundane tasks. Instead, they can get more creative with their messaging for marketing campaigns. There is no need to look for leads on your own. 

You can gather data using automation tools, which also offer powerful analytics features. By analyzing data and identifying key trends and patterns you can create more effective personalized campaigns, specifically tailored for your target audience.

More quality leads

The top priority for marketers is lead generation. This isn’t just a statistic, quality leads are the backbone of any business. You can have all the content you want, but if your target audience doesn’t engage with it and isn’t willing to buy what you are offering, then it’s a waste of time and money. 

For an effective lead generation that brings many quality leads, you need to tailor all of your content across different channels to the needs and interests of a specific audience. 

Trackable results

A great feature of lead generation is that you can track all the results and measure the success of your campaigns. You can also use your previous results to attract new prospects. Social proof is a major trust aspect, as there’s no better way to convince a new customer to consider your products than a review from a past client. 

The data you collect will also help with making well-informed decisions in the future that will lead to more growth opportunities. 

Why choose B2B lead generation on TikTok

TikTok has changed the way we perceive content. Now creating unique engaging short-form content is extremely important for a company’s further growth. Even though TikTok is more known as a platform for young audiences and funny dance challenges, the platform is taking new approaches to be more business-oriented. 

A study conducted by the Content Marketing Institute

TikTok is constantly working on introducing more features for businesses, so there are many opportunities for B2B companies. More and more companies are discovering the platform as a great way to promote products and generate leads.

Here are the key reasons why businesses should choose TikTok for B2B lead generation:

Mobile-first experience 

With the increased use of mobile apps, there is more demand for excellent mobile experiences. TikTok has managed to win the ‘mobile-friendliness’ game and made the user experience simple and smooth. And the short videos that are its main content are perfect for those who watch while at home, taking a break, or during their daily commute. 

Businesses have noticed the great potential in short videos and have jumped into trends. It’s a platform where you need to focus on creativity and effective clear communication. A key to success is entertaining, clever, and personal content. Mobile content is so important that there are entire video marketing strategies that prioritize it in their content creation process.

Access to the young audience

Unlike other platforms, TikTok understands what a younger audience needs. The algorithm is advanced and picks various videos for the recommendations that keep people hooked for hours. You can use the app to your greatest advantage and effectively advertise products to a wider audience. 

Oberlo demographic on TikTok users ages

Offers tools to make creative videos 

TikTok supports brands that create authentic and engaging content that accurately represents the brand’s value. TikTok retains users much better than any other competing platform, the audience is eager to watch new content and engage with brands. 

Some businesses have found it difficult to start a TikTok campaign and manage the company’s account, however, everyone can find their specific approach. Some focus on recreating trending videos while keeping their business authenticity present. 

Others focus on storytelling so potential customers understand them.  Whatever content you prefer as a business, brand value and uniqueness are very important! 

Key tips for effective B2B lead generation on TikTok

Get inspired and create unique videos for B2B lead generation that make you stand out from your competitors, to do that follow a few best practices:

Be authentic

First and foremost, be authentic. TikTok is a very personal platform, where to build relationships with your audience, you have to be authentic. On a business account, viewers want to see the people behind the company, their stories, and who are they buying from. 

Brands with charismatic leadership have been doing great on this platform, so make your brand more human and connect on personal levels. A brand isn’t just a faceless structure but a group of passionate individuals who are invested in the brand. Make sure to show it through the content you post on TikTok.

Focus on creating relevant engaging content

TikTok video is between 15 and 60 seconds, every second is critical for B2B lead generation. For a user to watch the whole video, it’s important to capture their attention from the very start. Valuable content will help you find your potential customers quickly. For a video, it’s recommended to first provide a problem, a product designed to solve it, and an impact the solution had – all in a few seconds.  

Another great marketing technique is the UCG tactic. It encourages users to create content as a response to yours and engage them with your brand or have them participate in a challenge you’ve started. 

TikTok UCG Flywheel

Interact with other brands and try to find an interested audience

TikTok isn’t just another way to promote your brand, it’s about building a community around your brand. That means engaging with the audience in the comment section is crucial. Be sure to always have your comments turned on and respond to user comments and questions. 

Make sure you’re also active in other brands’ comments, run discussions, and engage with other users. You can also follow hashtags and find content relevant to your industry. This is a great way to find out what your competitors are doing, which tactics they use to engage with the target audience, and analyze what’s working and what’s not.

B2B Lead Generation on TikTok: Final thoughts

TikTok is developing extremely quickly across the world. If you use the right strategies on TikTok and create content that grabs the attention of your potential customers, you’ll generate more quality B2B leads and raise your brand awareness. 

As more and more brands are coming to TikTok to communicate with their audience, you can expect many changes and new tools being developed for a better experience for businesses. 

Title image source: https://www.trustedreviews.com/news/tiktok-now-uses-ai-for-user-violations-heres-what-it-means-for-you-4154531

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Lead generation for B2B shops that is successful, is often the results of trial and error. It’s possible that what works for one set of leads won’t work for another. In this case, you perform a lot of A/B testing on the email drip campaigns you send out and the landing pages your designers work on. It is only one part of the process to learn how to get B2B sales leads. The primary objective is to come up with the strategy that works best with these leads for business development.

Most marketers say that generating traffic and leads is their biggest challenge. Hence, you’ll need a strong lead generation process if you want to increase sales. Marketers and sales representatives can follow a proven framework based on processes.

In order to increase conversions, marketers are implementing different strategies to generate B2B leads. To find out what works, you will need a bit of experimentation. But if you are not sure about where to begin, the best tip is that your target audience’s preferences will determine the methods you use so keep a close check on these. In order to generate good leads, it’s important to figure out which B2B lead generation strategies are best for your specific business needs.

Lead Generation for B2B Shops

Before jumping to the techniques, let’s shed some light on B2B lead generation.

To generate B2B leads, the first step is finding the contact information of potential customers. Cold outreach, social media, or responses to inquiries are used by reps to contact leads with a list of high-quality leads.

Reps measure the likelihood of leads buying when they interact with them. Their goal is to gauge where leads are in the buying process so that they can find a way to persuade them.

As a result of a series of meetings with multiple vendors, the prospect finally picks you as the vendor to work with. Now the customer success department takes on the matter and begins onboarding.

Lead Generation Techniques

In order to help you generate B2B leads, we have compiled a list of techniques that can help you convert prospects into leads and those leads will eventually turn into valuable assets.

1.    A/B Tests on Key Pages 

Tracking where visitors’ eyes landed first on a website while browsing can help you make big decisions – whether it’s a headline, CTA, an incentive such as a free trial, etc. The company uses a heat map tool to determine which was the element that made a visitor stay on the website for a longer period and act. As a result of the findings, you can be confident that tweaking their homepage would lead to more B2B sales leads. Experimenting with the new background image, the search bar, or a different font can lead to a huge spike in conversions. Not only does this work while working on a website, but you can do this for your web copy, ads, email campaigns, and CTAs.

2.    Lead Generation for B2B Shops: Automated Email Marketing

In today’s drastically evolving digital world, no one can send emails to hundreds of prospects on daily basis. It is unlikely that you have the time to sit around sending out emails every day as a B2B marketer. Also, this is not something you should have to do especially when there are so many automation tools. You can generate traffic for your business with little effort by using email marketing automation. Once you get familiar with the tool, it only takes you or your team a short amount of time to set up segments, write emails, and determine when they should be sent. Subscribers to your newsletter, for example, will participate in lead nurturing campaigns. When a returning customer abandons his cart, he may receive an e-mail with a discount code. Find some pro tips about email marketing in this article.

3.    Case Studies and Testimonials

Most online buyers rely on the views and testimonials of previous users of particular products and services. Specifically talking about B2B buyers, who are highly analytical, risk-averse, and often need the approval of multiple ROI-minded decision-makers before making a purchase. Those who are interested in your product or service are basically on the verge of buying it. All they need is a bit of reassurance. Are there any strategies you can use to convince them to convert? Providing evidence of your product’s benefits is one way to demonstrate the value of your product. The use of case studies is a great way to demonstrate the value of your products and services. Take advantage of your website’s case studies by sharing them on multiple social media platforms. Make your credibility skyrocket by blatantly promoting them.

4.    Interactive Social Media 

One of the best ways to learn about your prospects is to see which platforms they are most active on. Coming up with the appropriate strategy based on their preferences can be an effective process. You can use this knowledge to create highly targeted social advertising campaigns. Segment your target personas so you can create a message or offer that resonates with them. Asking customers to share their experience with your product/service as a review, and keeping your social media platform fun and interactive using polls and quizzes improves the lead generation process in B2B industries.

To learn more about how social networks can be used for lead generation for B2B shops, read this articles: B2B Leads: Successful Lead Generation on LinkedIn, B2B Lead Generation on Facebook, How does it work?  B2B Lead Generation on Instagram

5.    Content Optimization 

The smart google algorithm considers multiple factors before deciding at which spot to put your website in the google search. All types of digital content are picked up by Google and other search engines as well, including press releases, blog posts, guest articles, images, other graphics, motion pictures, and infographics. Optimize your content form with relevant keywords to ensure your target audience can find it for ranking purposes. Optimize your content for long-tail keywords – the ones with more than three words can help you achieve extremely high B2B purchase intent and therefore increase sales with minimal SEO effort.

6.    Know Your Audience

Every business requires comprehensive market research to generate leads. To formulate a strategy that works for your target audience, you must first determine who you are trying to reach. When your audience needs information on a matter that you specialize in, they should turn to you instead of your competitors. It is possible to establish yourself as an industry leader and advisor by providing market research reports. The research provides crucial data on the demographics and other factors about your audience as well. You can optimize your content for mobile and desktop users based on these findings.

7.    Webinars and Online Events

The post-COVID world is a completely different place for B2B lead generation. The trends have changed hence, having a webinar is a fantastic way for your brand to showcase its expertise. Hire experts or pick someone from your team to deliver educational content that is engaging and entertaining as well. That can help attract more people to attend. The more interesting and engaging the session, the more conversion you will experience at the end of it. Even if they don’t convert, you can use the information to nurture them. Webinars are typically pre-recorded and shareable after production. Don’t limit yourself to just sharing information. Be creative and turn it into a Q&A session, expert interview, or product demo.

8.    Lead Generation for B2B Shops: Infographics and Visuals 

A page loaded with written content will fail to attract more audiences. They might not even read it till the end, therefore, content that is visually appealing performs exceptionally well. Original infographics have been cited as the best-performing visual content by over 40% of marketers in B2B. A common misconception is that you need to come up with a new copy each time, but the reality is that repurposing content has proved equally effective. Turn your blog paragraph into a video, social media posts can become an image text for the website and so much more. Use infographics to present survey results, steps in a process, or other useful or educational information. This effort may even lead to getting backlinks from blog posts that feature your site.

9.    Ask for Referrals 

Leading brands are asking their customers for referrals these days. The B2B lead generation industry is aware of the fact that word of mouth is the best form of promotion and nothing can beat that. Offering some kind of incentive for referring a friend motivates people to take part in that. For example, in exchange for three referrals, recipients could receive a free month off their next subscription. There is a good chance that they’ll know someone who would make a great prospect for your business. Asking customers to refer to their friends is especially beneficial for website development and Shopify marketing.

10. Affiliate Marketing

Paring up with industry leaders who have a stronghold in the market can help you make a buzz. Affiliate marketing can prove to be the best link-building strategy for your B2B lead generation. Working with influencers is another way to generate views, engagement, and followers. In order to achieve this, they produce content that attracts their audience. Providing tips, tutorials, and product unboxings are examples of this in the B2C industry. Through a partnership with them, you will be able to reap the benefits of their hard work.

In conclusion, prospects are likely to convert more readily when brands craft personalized gifts for them. Strategize your B2B lead generation plan based on the above-mentioned pointers. You must, however, remember that overthinking and over-optimizing your lead generation doesn’t drive results. Make sure you work with your teammates to come up with some strategies and tactics that could work, and then put them into action.

Lead Generation for B2B Shops – Summary

We have outlined 10 suggestions for more B2B leads for your shop or website. You can use one or several this techniques in combination with LeadRebel in order to achieve maximal results. Whichever combination of mentioned techniques you are going to select, you will be in need of optimizing your funnel’s conversion rates. And what is the best tool to do that? Right! Go to LeadRebel-signup. See you on the other side

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What is B2B Lead Generation Software?

B2B Lead generation software is designed to assist B2B businesses in generating new leads from various channels.

Here are the steps how we use B2B Lead Generation Software LeadRebel ourselves:

1. Edit Leads
2. Find the contact person
3. Get in touch
4. Email follow-up message
5. Call

People often ask us: “I have good traffic on my website, and with LeadRebel, I know who visited my website. What’s next? What should I do with all this information?”

There are several ways to convert website visitors into new customers. In fact, many of our users have quite different approaches, and we will soon reveal best practices on how our clients utilize the power of LeadRebel.

In this article, however, let’s first talk about how we handle the data ourselves. With it, you can adopt a similar strategy or develop your very own — one that may be even more effective.

Step 1: Using B2B Lead Generation Software for Editing leads

Every website is different. Some have low traffic, but mainly from B2B sources, and the recognition rate is high; others get larger traffic from private households and barely have any recognition. By recognition, we mean matching the website visitor to a member of an organization’s staff.

Here at LeadRebel, we manage to recognize about 20% of all website visitors, but not every hit is helpful. At LeadRebel, we focus on a specific B2B segment, so we filter out anything that doesn’t fit: Big corporations, where it’s hard for us to reach out to particular contacts, government agencies, higher education institutions, and other organizations we are not hunting for. Next, we look at the time spent on the website and hide all visits that last only a few seconds.

In the end, about 10% of the data volume remains in the dashboard.

Step 2: Find the contact person

You are probably familiar with the “Find employee” function if you already know our software. If not or not too well: You can search for such contacts on the dashboard for each company. These will be sorted according to the criteria you specify (e.g., the company’s roles relevant to you).

Besides social media profiles of employees working for the respective company, you can also find their email addresses and phone numbers with LeadRebel.

There you have it, a list of contact persons with all relevant contact data.

Step 3: Get in touch

Once we have tidied up our dashboard, i.e., removed the companies that are not relevant to us and found which contacts are in each company, we approach them. Our first move is to send a contact request via LinkedIn, connect with the person and send a template-based message.

Of course, the more personalized the message, the better the conversion rate. However, due to capacity constraints, we have to do this without extensive adjustments.

On the dashboard, we tag the organizations we’ve already addressed appropriately.

Step 4: Email follow-up message

Anyone on LinkedIn holding a middle or senior management position knows just how severe the message overload can get. So, it’s no surprise that many of our requests go unanswered.

For this reason, we will send our first follow-up via email. We refer to LinkedIn and get a bit more specific on our offer to that particular company. The good thing about LeadRebel is: we know exactly which page our visitors went to, and we know what they looked at (say, which landing page or blog article). We can therefore target the user’s specific interests directly.

We recommend investing a little more time into these emails, that is, address the benefits of your product or service concerning your visitor’s interests more clearly.

Step 5: Call

Finally, we have come to the last stage of our LeadRebel-based customer acquisition process: calling. If we don’t get a response via LinkedIn or email, we just call. Some of our clients skip the prelude altogether and pick up the phone right away. That’s fine. Perhaps you will even achieve better conversion rates that way.

We believe that potential customers should at least have a rough idea of what we’re talking about. Many can already remember who we are if we refer to LinkedIn and our email. This makes it easier for us to break the ice.

We usually allow two days to pass between steps 3 and 5. This way, prospects have ample time to react to our messages.

B2B Lead Generation Software LeadRebel Results

As you can see, the process we have implemented is very straightforward. We still do generate new leads regularly and bring them to a close.

What does that mean in numbers? In this blog, we have frequently talked about the sales funnel and corresponding KPIs. You probably know that there are several neuralgic points in the funnel where even the slightest optimization can produce significant leverage. Let’s look at these KPIs and the impact LeadRebel has had on our own sales pipeline:

As described, LeadRebel recognizes about 20% of our inbound data volume. Nearly half of it is filtered out, leaving us with 10% that we can treat as leads. Around 20% percent respond to our outreach through the various channels (let’s take 15% as an average), and of those, about 20–30% result in a sign-up.

In short: out of 1000 visitors, we recognize 200 on average, 100 of them are leads, 20 people respond to our follow-up, and 5 sign up. This equates to 0,5% of our inbound traffic.

Conclusion

Over the last year, LeadRebel has become a key lead source for our own business.

Is it reasonable to generalize our case? Surely not. Not every website has a 20% recognition rate. Not every product offering starts at only €29 and is comparatively easy to sell. And, of course, not every website has enough traffic to generate sufficient leads and turn them into customers over time. What we do is just one of the many ways to use LeadRebel to empower your sales force and help them succeed.

Translated by FabForward Consultancy

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B2B Lead Generation on Instagram

In its childhood days, Instagram, like many other social networks, was there to have fun. However, the turning point came in 2015, when Instagram Ads appeared on the scene and attracted the undivided attention of the business community. 

In the B2C sector, countless sellers successfully use their channels for marketing purposes and lead generation on Instagram. What are the chances for B2B?

We will answer this question and inspire you to try out some strategies for your own B2B business.

Why B2B Leads on Instagram? 

When Instagram introduced Ads in 2015, the platform suddenly evolved into a place for dynamic relationships between brands and potential customers. 

Promotions and lead generation took center stage for the B2B sector. 

B2Bs face different challenges than B2Cs do. B2Bs frequently offer specific products that are tailored to niche markets and minor target groups. Any emotions? Nope.

Reasons why Instagram is suitable for B2B lead generation:

• Instagram offers companies an opportunity to communicate with potential customerson an emotional level. 

• Instagram provides the infrastructure for good marketing: photos, videos, slideshows, Instagram LIVE, stories and more. 

• Over time, Millenials are becoming decision-makers, and they love Instagram. This study by Millward Brown Digital and Google says 89% of B2B decision-makers research online and choose products. 

• Hashtags. Today, it is no longer Twitter that lives on Hashtags, but Instagram. Used correctly, they make sure that users find companies. 

• “Swipe Up”. Instagram has added a feature to its stories allowing viewers to swipe up to a link defined by you. Read more about it below.  

• The engagement on Instagram is very high. 

Success: Instagram Marketing for B2B Companies Pays Off

There is a reason why large B2B companies are on the spot on Instagram.   

With their visual language, companies build and convey their brand character via Instagram. 

Siemens has shown that Instagram advertising can be successful in the B2B sector. With only 565 contributions, the German technology group has 142,000 subscribers today.  

When we first checked in 2018, it had 246 posts and 43,700 subscribers. 

Just one week ago, Siemens succeeded with this video getting over 11,053 views: 

Pay particular attention to the description Siemens is using. They use a few specific hashtags, “@” and emojis. 

In general, Siemens relies on professional images rather than smartphone snapshots, as IBM does: 

You like it, but you don’t know where to start? 

Try out different things and see what content creates interaction best. In the first place, the most important thing is to get followers. 

At a later stage, you will have ample time to separate the wheat from the chaff. Your first aim is traffic. In the end, it doesn’t help to laboriously generate content that no one is looking at.

Step-by-Step: How B2B Companies Generate Leads on Instagram 

• Post Daily
• Boost Image Production
• Plan Your Posts

In the B2B space, the following areas have proven successful on Instagram:

• User-generated content
• Insights into the corporate culture
• Customer experiences 
• “Behind the scenes” content 

Instagram is a platform that lives on influencers. It is, therefore, a good idea as well as an exciting business opportunity to work with such influencers to increase brand awareness.  

Post Daily 

Instagram is living in a world of images and videos. If you want to stick in the minds of potential decision-makers, you need to post different things several times a day. 

You should publish a regular Instagram post at least once a day. For example, professional-looking, high-quality images that still appear as if they were shot randomly. 

The content of these posts should be specific, relevant and contain up to 10 related hashtags. You can also embed emojis – have a closer look at the Siemens description. 

Add hashtags to your caption or in the first comment.

Boost Image Production

Are you free taking pretty pictures all the time? Probably not. 

Therefore, schedule some time for taking high-quality photos. A decent smartphone is suitable, as IBM has demonstrated. Allow yourself two hours once a week – during a time of day when you have plenty of daylight at your disposal.

Plan Your Posts

Fortunately, you can now use tools to create your posts in advance. Buffer, Hootsuite and others are available for this purpose. There you can manage the posts and keep them up to date. They will be published without your intervention. It wasn’t always like that. 

With this pre-planning approach, you always have posts in the queue, but can still react spontaneously whenever something newsworthy happens. 

Create a posting schedule containing four parts.

As a B2B entrepreneur aiming for lead generation on Instagram, you should consider all four parts. If you do so, you are using Instagram as your lead generation tool. 

Part 1: Lead Generation with Instagram Stories

Publish between 5 and 15 Instagram stories every day. You cannot automate them, but you should schedule them.

According to this blog post, Instagram Stories are the most effective strategy for more B2B leads. Flight Media won 58% more leads with the step-by-step instructions.

You don’t have to post stories at the very same time each day. Whenever you update your story, you automatically reach the top of your followers’ feeds.

Before you start video recording, you should create a short script (at least mentally) for most of your stories. Naturally, “spontaneous shooting times” are also part of the program, but a solid content strategy should include spontaneous times alongside the use of video recording apps.

Part 2: Instagram Follower – Swipe Ups. 

If you do not yet have 10,000 followers, you should aim for this number. Why? 

The reason is Swipe Ups, a recent feature on Instagram. 

By using Swipe-Up-Stories, you can easily add clickable links to your stories. The viewers of your story only have to swipe up and get exactly where you want them to be. 

This is a very effective call-to-action. You can grow you Instagram with the help of this trusted service.

Part 3: B2B Lead Generation on Instagram with Instagram Live

Instagram Live offers the biggest scope of engagement. That’s why this feature is so exciting. However, you should be very clear about what you want to achieve with your sessions.

You can adapt the following content plan to your individual needs: 

• Have all tools (whiteboard, notes, screen sharing, etc.) ready.
• Be aware that trolls can make life difficult for you and consider appropriate responses to them.
• If you go live, you should mention your topic in a comment as soon as possible. In this way, your viewers know what it is all about – even if they arrive later. 
• Think about an opening question to get people involved and engaged in the first few minutes.
• Before you end the broadcast: do mention that you will now answer questions from the audience.

Announce when you will go live again and what the topic of this live stream will be. Next comes the call-to-action. 

Say goodbye – and that’s it. 

If you intend to collect leads, you are advised to go live once a week. 

Part 4. Engagement

Once you implement the first three parts, you will reap more messages and comments. That’s good. Now you need to respond to every single action, every follower, every question and every comment. 

Build connections every day.

Why? Engagement is Instagram’s currency. Hence, this fourth part certainly cannot be neglected. 

Successful Instagram Lead Generation: Review and Measure Your Campaigns

Latest by now, it has become clear that Instagram marketing means a lot of effort. To make it worthwhile, you need to know your ROI. This will ensure that you are making the right investment and getting the most out of Instagram.

Based on the ROI, you can determine whether it’s worth using Instagram to generate leads, or whether it’s better to use another approach. 

There are several ways you can measure your Instagram success: 

• Click rate on the target page
• The conversion rate on the target page
• Customer acquisition costs
• Etc.

In addition to these metrics, you can also track clicks on the link in your biography. Most people do this with bit.ly. 

For the actual tracking, you should use Google Analytics.

This simple campaign URL builder adds the code that Google Analytics uses to track the campaign source (in this case, Instagram). 

Fill in the fields and generate a campaign URL that Google Analytics can analyze. 

The result is a bit.ly link that is correctly forwarded to Google Analytics. In this way, you combine the power of Google Analytics with a convenient short link, making life easier for you and your followers.

Conclusion: Lead Generation on Instagram: It Must Pay Off 

Products from B2B companies are becoming more and more specialized and technical – one of the big challenges of our time. Visual communication is essential to address customers on an emotional level.

Instagram is perfect for this. Decision-makers of B2B companies also obey the rules of marketing psychology.

If you want to implement an Instagram marketing strategy, you must clearly define which goals you want to achieve and whether the cost-benefit analysis is worthwhile.

Key-Findings: 

• Post at least once a day
• 5-15 Stories per day
• Instagram Live: at least once a week  
• Communicate with users and respond to each action

Then, Instagram lead generation will be successful.

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