In the following article, you will find 14 lead generation tips. The more leads you have, the more likely you are to sell. Even if your product is (still) lacking in sophistication, your chances of making a profit increase when you connect with people who are interested in your business.
Direct customer retention should be at the top of the priority list.
However, most companies opt for indirect engagement instead – such as frequently asked questions (FAQs). This may be cheaper but not the most effective way to communicate with customers.
Instead set up live chat, forums, and help centers. This makes it easier for customers to contact you and helps generate leads.
Tip: set up a community channel, like on Slack or Telegram, and make sure customer inquiries are answered as quickly as possible.
To generate leads, marketers often use direct-response campaigns; for example, with Google Ads. Those encourage customers to perform a specific action. If you want to place such ads, you have to consider some crucial points.
Tip: Google offers free training for beginners and advanced users. In Germany, register via the Google Zukunftswerkstatt (Google Digital Workshop). Link for Switzerland: Learn with Google. If you want to get a taste of Google first: Read this article.
By the way: we at LeadRebel can manage your campaigns and generate more traffic. More traffic means more leads, primarily if you use our software.
Keep an eye on emerging technologies. Chatbots? Optimization for smartphones and tablets? If the big guys are doing it, you better consider it, too.
Chatbots are virtual assistants that enhance the customer experience. In general, they act as courteous employees who answer questions or give instructions. Simple chatbots can be programmed very cheaply, or you can create them yourself with the help of a modular system.
The bank DBS Singapore uses a chatbot as a mobile app. The customer can call up transactions, make transfers or request a current interest rate/exchange price via text or voice request. If the chatbot cannot answer a question, it forwards the customer to an employee.
The inhibition threshold of interacting with a robot is low.
On Facebook, you can create campaigns to generate leads. Customers can automatically enter their contact details using an Instant Form. Besides, the feature offers the possibility to track the lead conversion events on your website with the Facebook pixel.
In this blog article, you can learn more about it.
Many companies still rely on outbound marketing and are not yet ready to switch to inbound. For a good reason: Outbound has proven itself and worked for a long time.
But times are changing. React and optimize some strategies in the first step:
This promotes the relationship between your company and your customers.
Content is the traffic engine for your website generating more leads.
A good blog post can generate you leads for years. The same applies to useful videos and podcasts. Extra tip: Spread crisp infographics.
How do you get data? By buying some. Clients should, however, consider the following two points:
If you purchase customer data, the service provider must inform you of a clause. It declares that the personal data obtained from him will be passed on to third parties and states for which purposeyou can use the data.
For example: If you have a white paper about software development, you cannot send hardware advertisements to this lead.
Once you have entered the data records, you must inform the new leads of the data entry within 30 days.
LinkedIn is currently the most enterprise-oriented social networking site on the market. It allows its users to distribute content to an audience with impressive backgrounds and profiles.
This article gives you all the details.
What about a tool that generates leads for you? Is it one of the lead generation measures that pay off?
You are probably already familiar with LeadRebel. If not, then you can learn more here. But there are many other tools that you can use effectively in combination with LeadRebel.
Marketo Marketing Automation Software: The software enables good integration into the selected CRM program. Users appreciate the pre-designed smart forms that recognize existing contacts and automatically offer content for download.
Hubspot Marketing Automation Software: The software is a tool suitable for start-ups as well as medium-sized companies. The all-in-one marketing solution puts you in control of the performance of marketing activities, all content and preferred channels. The platform is a real all-rounder.
If you provide a free, user-friendly software tool on your site that directly delivers a result to the customer, this can boost trust. An excellent example of this is the Website Analyzer available on Neil Patel’s Quick Sprout blog.
Quora is a question & answer based social networking site with fun. Millions of people from different population groups ask questions on the Internet every day. If you answer enough questions, users will recognize your profile over time. The probability that they will visit your website increases.
Leave helpful comments that show that you know what you’re talking about. This makes your name better known and can support you in B2B lead generation. Be kind and generous. Then, people want to see what else you have to offer.
Email marketing is based on direct engagement.
Pay attention to the following points when sending content:
Conciseness: The content of the e-mail should be concise, short and appealing.
Integrate a call-to-action button: CTAs in the top half of the email are most useful.
Address influencers your customers respond to positively and interview them for your blog or social channels.
This lead generation tip will increase your credibility and your chances of getting good leads.
Image Source: https://www.flickr.com/photos/152123747@N06/32863956976