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7 Social Media Lead Generation Strategies That Work

LeadRebel — Tue, 31 Oct 2023 07:08:24 +0000

7 Social Media Lead Generation Strategies That Work

Social media has evolved far beyond a platform for sharing updates and connecting with friends. In this fast paced digital era, it has become a powerful platform for businesses looking to expand their reach, engage with their audience, and most importantly, generate leads. Active social media lead generation strategies help you to akquire more and higher quality customers, without huge additional budget.

In this ever-competitive landscape, mastering the art of social media lead generation is no longer just an option; it’s a necessity. In this blog, we will talk about seven proven strategies that can work wonders for your business. So, let’s explore these strategies and unlock the secrets to effective social media lead generation.

1. Optimize Your Profiles

The foundation of social media lead generation starts with creating compelling and informative profiles across platforms like Facebook, Twitter, LinkedIn, TikTok and Instagram.

Your profile should resonate with your target audience, clearly communicate your value proposition, and include a compelling call-to-action.

Here are the five things that you can adopt to optimize your social media profile:

Choose a professional profile picture and cover photo.
Craft a keyword-rich bio with contact information.
Include relevant links and customize vanity URLs.
Use keywords and hashtags strategically.
Engage with your audience consistently and monitor analytics.

2. Content is King

Creating high-quality and valuable content is crucial to attract and retain your audience. It begins with consistently sharing content that educates, entertains, and solves problems for your followers.

Whether it’s blog posts, videos, infographics, or webinars, engaging content can position you as an industry authority and a trusted resource. Here’s what you can do to gain social media lead generation:

Create high-quality and valuable content that addresses your audience’s needs.
Consistently publish fresh and engaging content to keep your audience coming back.
Diversify your content format, including blog posts, videos, infographics, and podcasts to cater to different preferences.
Share user-generated content to build trust and showcase customer testimonials and experiences.
Focus on storytelling and authenticity to connect with your audience on a deeper level and make your content memorable.

3. Utilize Paid Advertising

Leverage the advertising features offered by social media platforms to reach a wider audience and enhance your online presence. Facebook Ads, Instagram Ads, LinkedIn Sponsored Content, and Twitter promoted Tweets, as well as integrating your Instagram feed on your website, are powerful tools to target specific demographics and interests, helping you in social media lead generation more efficiently.

You can utilize paid ads in multiple ways. Here are some tips that can come in handy:

Define your ideal customer personas to ensure your paid ads reach the right people.
Choose social media platforms that align with your target audience’s demographics and preferences.
Create attention-grabbing headlines and concise, persuasive ad copy that highlights your unique value proposition.
Incorporate visually appealing images or videos that resonate with your audience and support your ad’s message.
Utilize platform-specific targeting features, such as custom audiences, lookalike audiences, and retargeting, to refine your audience selection.
Regularly analyze ad performance metrics, adjust your targeting parameters, and refine your ad creative to improve lead generation results over time.

4. Run Contests and Giveaways

Hosting contests and giveaways can quickly boost your social media engagement and lead generation efforts. Encourage users to participate by offering valuable prizes and incentives in exchange for their contact information or other desired actions.

You can do this in a variety of ways. We have gathered some important guidelines that can help you while you adopt this strategy.

Determine the specific objectives of your contest or giveaway, such as collecting email addresses, increasing followers, or generating user-generated content.
Select a prize that resonates with your target audience and aligns with your brand, ensuring it’s attractive enough to encourage participation.
Clearly outline the rules for entry, including how participants can enter, eligibility criteria, and any required actions such as liking, sharing, or tagging friends.
Utilize your social media channels, email newsletters, and website to promote the contest or giveaway. Consider using paid advertising to boost visibility.
Gather participant information, such as email addresses or user-generated content, and use it to nurture leads with follow-up emails or engagement strategies after the contest or giveaway ends.

5. Social Media Lead Generation Strategies: Social Listening and Monitoring

Pay close attention to what your audience is saying about your brand and industry. By actively listening to conversations and monitoring mentions, you can identify potential leads and engage with them in a meaningful way.

You can do the following to ensure your social media lead generation strategy is effective.

Pay attention to emerging trends and gauge sentiment around your brand and industry. This insight can inform your content strategy and customer engagement.
Respond promptly and thoughtfully to comments, mentions, and messages on your social media profiles. Engaging with your audience can foster positive relationships and address concerns in real-time.
Monitor your competitors’ social media activities to identify gaps or opportunities in your own strategy. Take note of their successes and challenges.
Use the data and insights gathered from social listening to refine your social media strategy, tailor your content, and meet the changing needs and preferences of your audience.

6. Use Lead Magnets

Create irresistible lead magnets like eBooks, whitepapers, or exclusive discounts to entice social media users to share their contact information with you. These incentives should align with your audience’s interests and needs.

Here are three examples of lead magnets for social media lead generation that can work wonders for you.

Exclusive Social Media Webinar Series: Host a series of live webinars on a topic related to your industry or expertise and promote it through your social media channels. Participants can sign up with their email addresses to access the webinars. This not only generates leads but also positions you as an authority in your field.
Boost Your Social Media Graphic Design with Our Templates and Tools: Craft your social media strategy with ease using our downloadable resources, including content calendars, graphics templates, or hashtag guides. Elevate your designs and transform your online presence by subscribing with your email or following us on social media.

Social Media Challenges: Launch a social media challenge that encourages participants to engage with your brand and content over a specified period. For instance, a fitness coach could run a “30-Day Fitness Challenge” where participants receive daily workout plans and nutrition tips via email or social media messages after signing up.

7. Social Media Lead Generation Strategies: Take advantage of chatbots

Implement chatbots to engage with visitors on your social media profiles and website. Chatbots can provide instant responses, answer questions, and collect valuable lead

information 24/7, enhancing your lead generation efforts even when you’re not online.

Chatbots are instrumental in enhancing social media lead generation efforts in various ways:

Chatbots provide immediate responses to inquiries, enabling 24/7 engagement with social media users. This quick interaction can capture leads’ attention and interest when they are most engaged.
By asking a series of questions, chatbots can qualify leads based on location, budget, or interests. This ensures that leads with the most potential are prioritized and focused on.
Chatbots can deliver automated follow-up messages, nurture leads, and guide them through the sales funnel. They can provide information, answer questions, and offer content that moves leads closer to making a purchase decision.
Chatbots can collect valuable lead information, such as email addresses, phone numbers, and preferences, which can be used for personalized marketing campaigns and lead segmentation.
In industries like real estate or consulting, chatbots can facilitate appointment scheduling by allowing leads to book meetings or consultations directly through social media, streamlining the lead conversion process.

Social Media Lead Generation Strategies: Conclusion

In the fast-paced world of social media, staying ahead of the curve with these lead generation strategies can make all the difference.

As you embark on your journey to attract, engage, and convert leads through social media, remember that consistency and adaptability are key. Keep refining your approach, analyzing results, and evolving with the ever-changing landscape of social media to ensure your strategies remain effective.

Remember that social media lead generation is not a one-size-fits-all endeavor. It requires ongoing adaptation, careful monitoring, and a commitment to delivering value to your audience.

By consistently implementing these strategies, listening to your audience, and staying agile in your approach, you can build meaningful relationships, nurture leads, and ultimately, achieve your business goals.

_________________________________________________________________________

Author Bio:

Aabhas Vijay stands as the creative and imaginative founder behind Avija Digital, an agency that specializes in crafting ingenious online strategies and trust worthy marketing solutions. Aabhas has demonstrated himself as an outstanding authority in the realm of digital marketing specifically for SaaS (Software as a Service). He is an exceptional expert in brand positioning, content creation and audience engagement. Moreover, Aabhas’s prime focus is on organizing cohesive strategies and formulating plans that lead to long term brand sustainability.

The post 7 Social Media Lead Generation Strategies That Work appeared first on Leadrebel Blog.

Where to Get B2B Leads? The Top 10 Sources of High-Quality B2B Leads

LeadRebel — Tue, 05 Sep 2023 13:59:36 +0000

Where to Get B2B Leads? A Comprehensive Guide to the Top 10 Sources of High-Quality B2B Leads

In the world of B2B (Business-to-Business) marketing, the quest for high-quality leads is an ongoing endeavor. Leads are the lifeblood of any B2B enterprise, and securing a consistent stream of potential customers is crucial for sustained growth and success. Fortunately, there are numerous sources where you can find valuable B2B leads. In this guide, we will explore the top 10 sources of high-quality B2B leads to equip your business with the knowledge and strategies needed to thrive. In addition to introduction to each method, you’ll get a link to high quality, very detailed guide so that you can deep dive into each of the topics.

1. LinkedIn: The Professional Networking Hub

LinkedIn stands as the premier platform for B2B lead generation. It offers an expansive network of professionals, decision-makers, and potential clients. Here’s how to leverage it effectively:

Optimize Your Profile: Begin by optimizing your LinkedIn profile. Use a professional photo, craft a compelling headline, and write a detailed summary that highlights your expertise and the value you bring to potential leads.
Advanced Search: LinkedIn’s advanced search features are a goldmine for B2B leads. You can filter leads based on industry, job title, company size, and location. This allows you to target your outreach effectively.
Content Sharing: Share valuable content, including articles, infographics, and videos, to establish your authority in your niche. Engage in discussions, join relevant groups, and foster meaningful connections to attract potential leads.

2. Business Directories: Tapping into Local Listings

Online business directories provide a rich source of potential B2B leads. Platforms like Yellow Pages, Yelp, and industry-specific directories offer essential information. Here’s how to make the most of these directories:

Listing Optimization: Ensure that your business is listed on popular directories. Complete your profile with accurate contact information, business descriptions, and customer reviews to make your business more appealing to potential leads.
Advertising Opportunities: Many directories offer advertising options to increase your visibility. Consider investing in these opportunities to stand out and reach more potential clients.

Want to learn more? Read this article: https://www.transifex.com/blog/2023/local-lead-generation/

3. Trade Shows and Conferences: Networking Goldmines

Participating in trade shows and conferences within your industry can yield an abundance of high-quality B2B leads. Here’s how to maximize your impact at these events:

Preparation: Before attending, research the event thoroughly. Identify the key attendees, speakers, and potential leads you want to connect with. Create a compelling elevator pitch and marketing materials to make a lasting impression.
Lead Collection: Have a system in place to collect contact information from leads you meet. This could be through business cards, QR codes, or dedicated lead capture apps.
Post-Event Follow-Up: After the event, follow up with your leads promptly. Share relevant insights or resources discussed at the event and express your interest in continuing the conversation.

Helpful guide on this topic: https://www.tradeshowlabs.com/blog/ultimate-guide-trade-show-leads

4. Content Marketing: Building Authority and Attracting Leads

Creating valuable and informative content is a potent way to attract B2B leads organically. Here’s how to build a content marketing strategy:

Identify Your Audience: Understand your target audience’s pain points, challenges, and interests. Tailor your content to address their specific needs.
Content Types: Diversify your content portfolio with blog posts, ebooks, webinars, whitepapers, and videos. Each format has its unique appeal and can cater to different lead preferences.
SEO Optimization: Optimize your content for search engines by incorporating relevant keywords. This will improve your visibility in search results and attract organic traffic.
Lead Magnets: Offer valuable resources as lead magnets in exchange for contact information. Examples include ebooks, templates, and industry reports.

Check out this article for full guide: https://zapier.com/blog/lead-generation-funnel/

5. Email Marketing: Nurturing Leads with Personalization

Building and nurturing an email list is a tried-and-true method for generating B2B leads. Here’s how to execute an effective email marketing strategy:

Permission-Based Lists: Ensure that your email list consists of individuals who have opted in to receive communications from your business. Compliance with privacy regulations like GDPR or CAN-SPAM is crucial.
Personalization: Craft personalized email campaigns that cater to the specific needs and interests of your leads. Address them by name and segment your list to send targeted content.
Valuable Content: Provide valuable content in your emails, such as industry insights, educational resources, and exclusive offers, to keep your leads engaged.
A/B Testing: Continuously refine your email campaigns through A/B testing to determine what resonates most with your audience.

Also read: https://www.mailmunch.com/blog/email-marketing-lead-generation

6. Referrals: Harnessing the Power of Word-of-Mouth

Referrals are a valuable source of B2B leads. Encourage your existing clients and business partners to refer potential leads to you. Here’s how to create a referral program that works:

Incentives: Offer incentives to those who refer leads that convert into customers. This can be in the form of discounts, cash rewards, or other valuable perks.
Clear Communication: Clearly communicate the terms and conditions of your referral program to ensure transparency and fairness.
Follow-Up: When a referral is made, follow up promptly to express gratitude and initiate contact with the referred lead.

More on this topic: https://referralrock.com/blog/b2b-lead-generation-strategies/

7. Social Media: Expanding Your Reach

Social media platforms provide an excellent avenue for B2B lead generation. Here’s how to harness their power effectively:

Platform Selection: Choose the social media platforms that align best with your target audience. LinkedIn is particularly powerful for B2B businesses.
Content Sharing: Share industry insights, engage in discussions, and provide valuable content that positions your business as an industry thought leader.
Paid Advertising: Consider running targeted advertising campaigns on social media platforms to reach a broader audience of potential leads.

Very good guide on this topic: https://wearesculpt.com/blog/social-media-b2b-lead-generation/

8. Webinars and Workshops: Educate and Attract Leads

Hosting webinars and workshops related to your industry expertise can attract leads interested in your services or products. Here’s how to make the most of these educational events:

Topic Selection: Choose topics that are relevant to your target audience and showcase your expertise. Solve common problems or address emerging trends.
Promotion: Promote your webinars and workshops through your website, social media channels, and email marketing to reach a wider audience.
Lead Capture: Collect attendee information during registration and engage with participants during the event through Q&A sessions and polls.
Post-Event Follow-Up: After the event, send follow-up emails to attendees, providing additional resources and inviting them to continue the conversation.

8. Website Visitor Identification

Website visitor recognition is a powerful tool for identifying and engaging with potential B2B leads who have shown an interest in your products or services. Here’s how to effectively leverage this strategy:

Tracking and Analytics: Implement robust website tracking and analytics tools like Google Analytics or specialized lead tracking software. These tools allow you to monitor visitor behavior, including pages viewed, time spent on your site, and the actions taken.
Lead Scoring: Assign lead scores based on visitor behavior and engagement. For example, assign higher scores to visitors who repeatedly visit key product or service pages or fill out contact forms.
Personalized Content: Tailor your website content to the interests and needs of specific visitor segments. Use dynamic content and landing pages to display relevant information to different types of leads.
Retargeting Campaigns: Implement retargeting campaigns using tools like Google Ads or Facebook Ads to re-engage with website visitors who didn’t initially convert. Show them relevant ads and content based on their previous interactions with your site.
Contact Forms and CTAs: Optimize your website’s contact forms and calls to action (CTAs) to encourage visitor engagement. Provide clear and compelling reasons for visitors to share their contact information.
Marketing Automation: Integrate website visitor data with your marketing automation platform to trigger personalized follow-up emails or notifications to your sales team when high-potential leads take specific actions on your site.

By recognizing and engaging with website visitors who have demonstrated interest in your offerings, you can effectively turn anonymous web traffic into actionable B2B leads. This strategy allows you to provide personalized experiences and nurture potential clients through their buyer’s journey.

Complete guide about website visitor recognition: https://blog.leadrebel.io/website-visitor-identification/

10. CRM (Customer Relationship Management) Software: Streamlining Lead Management

Investing in a robust CRM system can greatly improve your ability to manage and nurture B2B leads efficiently. Here’s how to make the most of CRM software:

Data Organization: Use your CRM to store and organize lead information, interactions, and history. Segment leads based on criteria such as industry, location, and engagement level.
Automation: Leverage automation features to send personalized follow-up emails, schedule reminders for follow-ups, and track lead interactions automatically.
Analytics: Utilize CRM analytics to gain insights into your lead generation and conversion processes. Identify areas for improvement and refine your strategies accordingly.
Integration: Integrate your CRM with other marketing and sales tools to create a seamless workflow and ensure data consistency.

Want to know more? https://nethunt.com/blog/the-complete-guide-to-b2b-crm/

Where to Get B2B Leads: Summary

In the world of B2B lead generation, diversity and persistence are key. By incorporating these 10 sources into your B2B lead generation strategy, you can build a strong pipeline of potential clients. Remember that consistency, relevance, and personalization are essential factors in turning leads into valuable customers. Continuously monitor your efforts, adapt to industry trends, and refine your strategies to meet the evolving needs of your target audience. With dedication and a well-rounded approach, your business will be well on its way to expanding and increasing revenue through high-quality B2B leads.

The post Where to Get B2B Leads? The Top 10 Sources of High-Quality B2B Leads appeared first on Leadrebel Blog.

Introduction to LinkedIn Automation

LeadRebel — Mon, 17 Apr 2023 09:39:46 +0000

Introduction to LinkedIn Automation

What is LinkedIn Automation?

LinkedIn automation refers to the use of software tools and bots to automate certain tasks on the LinkedIn platform, such as sending connection requests, sending messages, liking posts, and more. This technology aims to help users save time and streamline their workflows by allowing them to execute repetitive tasks at scale without the need for manual intervention.

What is the Benefit of LinkedIn Automation?

The benefits of LinkedIn automation include:

Timesaving: Automation allows users to execute repetitive tasks in less time than it would take to perform them manually.
Increased efficiency: Automation can help users’ complete tasks more efficiently, allowing them to focus on more important aspects of their work.
Improved outreach: With automation, users can connect with more people and send more messages than they could manually, which can increase their chances of making valuable connections and generating leads.
Better engagement: Automation tools can help users engage with their audience more effectively by automatically liking and commenting on relevant content.
Scalability: Automation can help users scale their outreach efforts without adding additional resources, allowing them to reach more people and generate more leads.

What are Potential Risks of LinkedIn Automation?

While LinkedIn automation can be beneficial, there are also some potential downsides to consider:

Risk of account suspension: LinkedIn has strict policies against the use of automation tools that violate its user agreement. If LinkedIn detects that a user is using automation tools in a way that violates its policies, it may suspend or even permanently disable their account.
Negative impact on user experience: Overuse of automation tools can lead to a poor user experience for others on the platform, particularly if it results in spammy or irrelevant messages.
Limited personalization: Automation tools may not be able to provide the same level of personalization as manual outreach, which could limit their effectiveness in some situations.
Potential for errors: Automation tools can make mistakes or send messages to the wrong people if not set up correctly or monitored closely.
Reduced authenticity: Some users may perceive automated messages or actions as impersonal or insincere, which could damage their trust in the sender.

Overall, the downsides of LinkedIn automation can be minimized by using automation tools responsibly and within the platform’s guidelines. It’s important to strike a balance between efficiency and personalization to ensure that outreach efforts are effective while maintaining a positive user experience.

What are the Best Practices of LinkedIn Automation?

Here are some best practices for LinkedIn automation to help you use automation tools responsibly and effectively:

Follow LinkedIn’s guidelines: LinkedIn has strict policies against the use of automation tools that violate its user agreement. Make sure to review and follow these policies to avoid account suspension or other penalties.
Personalize your messages: While automation can save time, it’s important to add a personal touch to your outreach efforts to avoid appearing spammy or insincere. Customize your messages based on the recipient’s profile and interests.
Limit the frequency of messages: Don’t send too many messages or connection requests in a short period of time, as this can be seen as spammy behavior. It’s best to stagger your outreach efforts and limit the number of messages you send per day.
Monitor your automation activities: Regularly monitor your automation activities to ensure that they are working as intended and not causing any issues, such as sending messages to the wrong people or exceeding LinkedIn’s limits.
Target your outreach efforts: Use automation tools to target your outreach efforts to specific audiences based on job titles, industries, or other criteria. This can help you reach the right people and increase your chances of success.
Keep your profile updated: Ensure that your LinkedIn profile is up-to-date and includes relevant information. This can help increase your credibility and make it easier for others to connect with you.
Use automation in conjunction with manual efforts: Don’t rely solely on automation tools for your outreach efforts. Instead, use them in conjunction with manual efforts to ensure a balance of efficiency and personalization.

Overall, using LinkedIn automation tools can be beneficial, but it’s essential to use them responsibly and within LinkedIn’s guidelines. By following these best practices, you can effectively leverage automation to improve your outreach efforts and generate more leads.

What not to do During LinkedIn Automation

Here are some things to avoid doing during LinkedIn automation:

Don’t violate LinkedIn’s user agreement: LinkedIn has strict policies against the use of automation tools that violate its user agreement. Avoid using automation tools in a way that violates these policies, as it can lead to account suspension or other penalties.
Don’t send generic or spammy messages: Personalization is key to successful outreach efforts. Avoid sending generic or spammy messages that are not relevant to the recipient’s interests or needs.
Don’t exceed LinkedIn’s limits: LinkedIn has limits on the number of connection requests and messages that users can send per day. Avoid exceeding these limits, as it can be seen as spammy behavior and can result in account suspension or other penalties.
Don’t rely solely on automation tools: While automation can be helpful, it’s important to also include manual efforts in your outreach strategy. Don’t rely solely on automation tools, as this can result in a lack of personalization and authenticity.
Don’t forget to monitor your automation activities: Regularly monitor your automation activities to ensure that they are working as intended and not causing any issues, such as sending messages to the wrong people or exceeding LinkedIn’s limits.
Don’t ignore replies or messages: If someone responds to your automated message or connection request, don’t ignore them. Respond promptly and personally to show that you value their interest and are not just sending generic messages.
Don’t use automation tools to scrape data: LinkedIn’s user agreement prohibits the use of automation tools to scrape data from the platform. Avoid using automation tools for this purpose, as it can lead to account suspension or other penalties.

By avoiding these practices during LinkedIn automation, you can ensure that your outreach efforts are effective and align with LinkedIn’s policies and guidelines.

Tools for LinkedIn Automation

Here are three tools which we have selected for you.

Salesflow

Salesflow is a LinkedIn automation platform designed to help agencies, sales teams, and growing startups/SMBs generate quality leads quickly. It features a variety of features that enable users to automate their lead generation and outbound sales processes. These features allow users to grow their network automatically, generate more leads, get more out of Sales Navigator, build brand awareness, and amplify their Sales Navigator accounts. Additionally, Salesflow offers a customer success and support team to guide users through their automation journey and an intuitive and easy to use platform. With a growing international team servicing 10,000+ users across 120+ countries, Salesflow’s services have been proven successful in many case studies, testimonials, and reviews.

image source: https://salesflow.io/features/

Pricing: basically, pricing is 99 Euros/User per month. But depending on team size, price might fall to 64 Euros per seat.

Expand.io

Expandi.io is a LinkedIn automation tool that helps users skyrocket their LinkedIn game and become an outreach pro. It allows users to contact their prospects on LinkedIn and by email via automated sequences that are easy to launch. The software is designed to think for you, creating the highest number of personalized touch points with your audience. It offers a range of features like LinkedIn Outreach (Invites to Connect, Messages, InMails, View, Like Content, Follow & Endorse), Email Outreach, Image & GIF personalization, and Smart Sequences. With Smart Sequences, users can combine 9 different actions in one sequence, define time delays between them, add as many steps as they wish, and set up conditions in the sequence to create different if/else outcomes based on their leads’ behavior. Expand.io is the one of the best LinkedIn automation software on the market and promises results within 24 hours of launching the first campaign.

image source: https://expandi.io

Pricing is very straightforward: 99 $ per user/month.

Linked Helper

Linked Helper is an automated tool for generating leads and sales on LinkedIn. It helps users find and connect with potential customers and turn them into loyal customers. It also helps users to manage their contacts with an inbuilt CRM system. The tool offers 31 features to automate the process of connecting, messaging, and engaging with leads. It is available in 180 countries and rated 5-star. The tool also provides instant 24/7 support. It offers features to scrape and export contact information, build funnels with chains of messages, send personalized messages, go over the weekly invitation limits, use hyper personalization, and integrate with 3rd party CRMs. It also provides multi-source targeting, advanced limits, and customizable working hours.

image source: https://www.linkedhelper.com/for-sellers.html

Pricing starts at 15$ per month for a standard suite and reaches 45$ per month for “Pro” suite.

Summary

LinkedIn automation is the use of software tools and bots to automate certain tasks on the LinkedIn platform, such as sending connection requests, sending messages, liking posts, and more. It is used to save time and streamline workflows, and its benefits include improved efficiency, increased outreach, better engagement, and scalability. There are many tools available to help users with LinkedIn automation, such as Salesflow, Expand.io, and Linked Helper.

However, there are potential risks that come with using LinkedIn automation, such as account suspension, negative impact on user experience, limited personalization, potential errors, and reduced authenticity.

To use LinkedIn automation effectively and responsibly, it is important to follow best practices such as following LinkedIn’s guidelines, personalizing messages, monitoring activities, targeting outreach efforts, and using automation with manual efforts. Additionally, it is important to avoid using automation tools to scrape data, sending generic or spammy messages, exceeding LinkedIn’s limits, relying solely on automation tools, ignoring replies or messages, and not monitoring activities.

image source: https://www.picserver.org/highway-signs2/l/linkedin.html

The post Introduction to LinkedIn Automation appeared first on Leadrebel Blog.

Finding B2B customers: Five Basic and Most Popular Ways to Get More B2B Customers

LeadRebel — Wed, 22 Mar 2023 13:53:53 +0000

Finding B2B customers: Five Basic and Most Popular Ways to Get More B2B Customers

Finding B2B customers can be a daunting task, especially if you are new to the business. It is important to know how to find and engage with potential customers to increase your sales and profits.

The good news is that there are a variety of ways to find B2B customers. Here are five of the most popular methods:

Get More B2B Customers on Social Media

Social media is a great way to connect with potential customers. By creating targeted content and engaging with your target audience, you can increase your visibility and build relationships that can eventually lead to sales. Here are some tips for generating B2B leads on social media platforms like LinkedIn and Facebook.

Finding B2B Customers on LinkedIn

Connect with the right people: Use LinkedIn’s search features to find and connect with potential customers who fit your target demographic.

Create a company page: Create a company page to showcase your products and services and share relevant content with your followers.

Participate in groups: Join and participate in industry-specific or customer-specific groups to build relationships and generate leads.
Leverage content marketing: Share content such as blog posts, videos, and infographics on LinkedIn to generate leads.

Use sponsored content: Invest in sponsored content to reach a wider audience and generate more leads.

Finding B2B Customers on Facebook

Create a business page: Create a business page on Facebook to promote your products and services.
Advertise: Invest in paid advertising to reach a wider audience and generate leads.
Engage with customers: Respond to comments and messages on your page to build relationships with your customers and generate leads.
Leverage user-generated content: Encourage customers to share their experiences with your products and services on Facebook to generate leads.
Run contests: Offer prizes and discounts to customers who take part in your contests to generate leads.

You can learn more about lead generation on social media on following blogs and websites: Social Media Examiner, Hootsuite, Neil Patel Digital, HubSpot Blog.

Networking Events

Networking events are a great way to meet potential customers in person. Attending conferences, seminars, and trade shows can help you make connections and build relationships with potential customers. What to consider:

Research the type of networking events that are available in your area and target those that focus on your particular industry or target market. Consider attending both local and national events that are related to your business.
Create a list of people you want to target and reach out to them ahead of time to let them know you will be attending the event. This will give you an opportunity to start a dialogue before the event and set up meetings during the event.
Consider joining any industry associations or groups that host networking events. This will give you access to a more targeted group of people and help you to identify potential leads and customers.
Prepare a list of questions that you can ask at the event to learn more about the attendees and their business needs.
Follow up with attendees after the event and continue developing relationships with those you met.
Utilize social media to connect with other attendees and share insights and ideas from the event.
Track the leads and customers you find and measure the success of the networking event.

Finding B2B customers via Cold Calling

Cold calling is one of the oldest methods of finding prospects and is still widely used today. Cold calling can be time consuming but can be a great way to identify potential customers.
Make sure you have a clear goal in mind: Before you start cold calling, you need to be sure you know what you are trying to accomplish. Are you looking to make a sale, set up a meeting, or collect leads? Knowing what you are trying to achieve will help you craft a better cold call.
Research your prospects: You need to make sure you know who you are calling and what they do. Take the time to research their company, their products, and their needs. This will help you create a more targeted cold call.
Have a plan: Don’t just jump into a cold call without a plan. You should have a script prepared and practice it ahead of time. This will help you sound more confident and organized on the phone.
Be prepared for objections: You should have a list of objections prepared and practice responding to them. This will help you stay on track during the call and increase your chances of success.
Follow up: Cold calling is just the first step. You need to make sure you follow up with your prospects. This will help build relationships and increase your chances of closing a sale.

Finding B2B Customers via Email Marketing

Email marketing is a great way to stay in touch with existing customers and to reach out to potential leads. You can use email marketing to create targeted campaigns, send out newsletters, and build relationships with customers.

Develop an effective email list: Start by building an email list of potential customers. Make sure that your list is specific to your target audience and includes people who are likely to be interested in your products and services.
Create great content: When it comes to email marketing, content is key. You need to create engaging and informative emails that your customers will find valuable. Make sure to include calls to action, relevant images, and compelling subject lines.
Optimize your emails: If you want to increase your open and click-through rates, make sure to optimize your emails for mobile devices. This means making sure that the email displays correctly on any device, including smartphones and tablets.
Automate your campaigns: Automation is a great way to streamline your email marketing efforts. Use automation to send out welcome emails, follow-up emails, and other automated messages that can help nurture your leads and convert them into customers.
Track and analyze your results: Tracking your email marketing efforts is essential for improving your campaigns. Keep track of your open and click-through rates to better understand what resonates with your customers.

Here are some popular email marketing platforms: Mailchimp, ActiveCampaign, SendGrid.

Get More Customers via Referrals

Referrals are a great way to find potential customers. Ask your existing customers for referrals or partner with other businesses to reach a wider audience.

Leverage existing relationships: Reach out to your existing customers, partners, and vendors and ask them to refer your business to their contacts.
Offer incentives: Offer incentives such as discounts and freebies to customers who refer your business to others.
Use social media: Leverage social media platforms such as Facebook, Instagram, and Twitter to spread the word about your referral program.
Create referral materials: Create referral materials such as flyers, brochures, and business cards to help customers easily spread the word about your business.
Foster relationships: Foster relationships with potential customers and encourage them to refer your business.
Track your progress: Track your progress by tracking the number of referrals and customers you receive from each referral program.
Make it easy to refer: Make it as easy as possible for customers to refer your business. This could include a referral link or a referral code.

Finding B2B Customers: Summary

No matter which method you choose, it is important to remember that building relationships with potential customers is key. Take the time to get to know them and understand their needs and interests. This will help you create more effective campaigns and increase your chances of making a sale.

Using a combination of these five methods can help you find more B2B customers and increase your sales. With the right strategies and tactics, you can create a successful B2B customer acquisition strategy.

Image source: https://www.flickr.com/photos/91261194@N06/51614423478

The post Finding B2B customers: Five Basic and Most Popular Ways to Get More B2B Customers appeared first on Leadrebel Blog.

B2B Lead Generation: The Five “Forever” Techniques for More B2B Leads

LeadRebel — Tue, 29 Nov 2022 16:44:44 +0000

B2B Lead Generation: The Five “Forever” Techniques for More B2B Leads

We have already written a lot about B2B lead generation in our blog. The industry is constantly evolving and there are always interesting new techniques for more B2B leads. But there are also some old, time-tested techniques that should not be lost sight of. Our recommendations are largely based on the findings of our own work.

B2B lead generation with SEO & content marketing

Everyone knows about search engine optimization and content marketing. One can consider these techniques separately from each other. From our point of view, however, the two are strongly connected, so that they should be viewed together.

In short, it is about creating high-quality content that is placed well and skillfully and generates traffic to the website or to the offer. It’s not just about blog content or an optimized landing page (although these factors are important); it’s generally about increasing your own visibility, be it content on YouTube, in podcasts, Google/Bing search, guest articles, recommendations from partners, etc.

The mechanics are relatively simple: you create content (e.g., blog articles), optimize placement (e.g., search engine optimization to rank better in Google and other search engines), and generate traffic. The traffic is then converted into B2B leads.

The advantages of content marketing and search engine optimization

Cheaper than performance marketing (e.g., Google Ads)
Long-term investment: Instead of paying for direct results, invest in the future. Your content will bring in new customers for months and years to come.
Expert status: Paying for a click doesn’t make you an expert. However, if you guide your prospects and offer quality information, you will be seen more as an industry expert (whether personal or as a company).

The relevance of this technique for B2B lead generation increases over time in parallel with rising click prices on all major paid advertising platforms.

Our recommendations

Don’t get bogged down in different channels. Define a main channel and focus on that. Consider other channels as a secondary front. If the main channel is doing well, then it makes sense to focus on another traffic source.

Content must be of high quality. Yes, it makes sense to “write for the search engine” occasionally, since search engines love fresh content, but you’re writing for your own readers and potential customers. This must not be forgotten.

Concentrate on “epic content”, i.e., guides, articles, videos, explainers, etc. that are dedicated to a topic, analyze this topic in detail and extensively, have been in the top places in the search results of the corresponding channel for years and from be called upon again and again by the readers. The concept of “epic content” isn’t new, but it’s underrated. Instead, many blogs focus on light content to “keep their channel fresh”.

The classic “onpage” and “offpage” optimization continues to play a major role. Link building has often been written off as irrelevant. Not correct! Somehow the search engines must understand that the article or website is important and interesting. Despite the growing complexity of search engine algorithms, there is no getting around link building. We do it ourselves – sometimes more actively, sometimes less – but as soon as we neglect this topic, our entire sales funnel suffers.

But as mentioned above, you shouldn’t neglect on-page optimization either. This factor is playing an increasingly important role! Loading times, mobile suitability, good readability, optimized tags – there are numerous old and new parameters that must be considered.

Automate and simplify content creation. Content marketing is time consuming or expensive if outsourced. So, you either do it in-house or outsource it – in other words, your own time vs. money. Therefore, one should try to simplify this process as much as possible. It makes sense to create bundled content. So, you take the time to “lock yourself in” in the studio and shoot multiple videos at once and then post them online over a period. Let’s say you make a weekly video or blog post a week. Instead of tackling this task once a week, schedule 2-3 days a month to just focus on that task and create content for weeks at a time. The content can then be automatically published on different platforms once a week. The tools for this: Brandwatch, Loomly, Sendible.

B2B Lead Generation with Paid Advertising & Performance Marketing

Search engine optimization and content marketing are ideal as a medium and long-term strategy. But if you want “overnight” results, you must spend money and invest in paid advertising.

The advantages and disadvantages are obvious:

+ You get direct results

+ If the business model works overall, this approach can be easily scaled up

+ There are many channels and analysis tools to achieve optimal results

– Costs. Click prices have been rising on all major platforms for years. You can leave a lot of money on the table without getting concrete results

– Sustainability for your business. If you turn off the ads, your traffic and number of leads will drop

The most important platforms for paid click advertising include:

Google Ads
Facebook (including or without Instagram)
LinkedIn

We ourselves focus on Google Ads and ultimately do the same as our competitors. However, this channel has worked well for us and has been delivering reliable and measurable results for years.

Our recommendations

If possible, you should have this channel managed in-house. Probably hard to cover for smaller companies and sole proprietors, but if you have the opportunity and know-how, it’s best not to outsource. First, there is an oversupply of companies that offer this service (e.g., servicing Google Ads) and it is difficult to choose the right company. Second, the process of maintenance and optimization becomes a black box for you. At some point, the monthly reports are simply ignored, and you get used to the ongoing results according to the motto “could get better, but it fits as it is”. A small increase in conversion rate or reduction in click costs is enough to significantly improve the results. However, many agencies show no initiative and collect the monthly fee without taking care of your account.

Monitor results and KPIs. In the usual analysis tools, you can set your own goals, track the results, etc. Don’t neglect this point, otherwise your campaigns will really become a black box.

Try several channels, run them with enough budget, and decide afterwards what works best for you. For most B2B businesses, B2B lead generation works better on Google Ads than Facebook, but there are exceptions. LinkedIn click prices are higher than other platforms, but the targeting is much better, and you may get better results here.

Pay attention to your website or landing page. If the paid advertising converts poorly, it can be due to the campaign (audience, keywords, etc.), but also to the landing page on which the visitors land.

Website Visitor Detection

Of course, we promote this technique for B2B lead generation out of self-interest. But not only. After all, if you’ve built good traffic through the last two measures, you’ll lose 97% of the traffic for nothing.

Statistically, only a small minority of website visitors (typically 3%) are prone to take a specific action, such as purchasing the product, calling, emailing, etc. The rest are lost in the short or long term. Visitors may or may not return to your site. You can influence this via retargeting. Which in turn costs a lot of money. So, what do you do?

Correct, the website visitor recognition. You use software that shows you which companies have visited your website. We’ve written about this technique for B2B lead generation many times. It’s best to read our guide to website visitor recognition.

Advantages

A cheap addition to your sales and marketing activities with a high leverage effect
When used correctly, this dramatically increases conversion rates right down the pipeline
A reliable source if the traffic is right
Significantly lowers the average cost of B2B lead generation
Saves a lot of time for research and data enrichment of B2B leads

B2B lead generation: interim conclusion

Now we have discussed two ways how to generate traffic and how to maximize traffic decoding and increase conversion rate. In all three sections we scratch the surface. But first, it is about creating the structure for successful B2B lead generation. You can find more information in our blog posts:

Use online chat software effectively for lead generation

How we use our software ourselves to get optimal results

Now we want to build on this basic structure and generate even more B2B leads!

B2B lead generation via LinkedIn

What would a guide to B2B lead generation be without mentioning LinkedIn. Over 810 million members in 200 countries, in prime working age and many of them active every day (the current statistics can be found here). LinkedIn is a (potential) gold mine for B2B lead generation.

Many salespeople and marketers have recognized this and there is currently an oversupply of pitches, cold speech, etc. This clearly shows the effectiveness of the old good direct speech on LinkedIn. The messages are often not read at all or are lost in the flood of spam messages. You may miss something interesting, or your potential customers may overlook your offer.

Instead of relying on direct contact, we recommend the following strategies:

Use LinkedIn in combination with LeadRebel. With the help of LeadRebel, you can easily find the right contact person within a company and address them directly after visiting your website via LinkedIn. Customers are still looking for a specific solution or product, so you catch them while they are still making their decision.

Use LinkedIn Matched Audiences for individual targeting. This feature helps you reach the people or organizations you already know. And how do you know these? Right, from LeadRebel. You can easily export the list of your visitors to LinkedIn, and you’ve already created a matched audience. You can then place your advertising very specifically for this audience.

Building the audience. Audience building via LinkedIn works like content marketing. You can do this for your private profile on LinkedIn or for your company page. Depending on your efforts, your skills, and your time commitment, you can generate many high-quality leads in this way in the medium term. The point is that your word or the information about your offer reaches as many people as possible. This increases the likelihood that someone will be looking for your exact solution now.

B2B lead generation using partnerships

More than 25% of our sales come from partnerships. This means that we generate this share of sales through the customers who came to us through partners. Typically, the partners are marketing agencies. If we hadn’t invested in partner acquisition in good time, we would have had 25% less sales.

There is rarely a cheaper and more convenient source of B2B lead generation than partnerships. There are many success stories of how some companies have become big and successful in this way.

Based on our experience we can recommend the following:

Your offer to an affiliate should be lucrative enough for them to bother to promote your product or service to their own customers.

In the beginning, mutual enthusiasm is high, but over time, motivation can fall from one side or the other. So, you should always “push” the partners. The expectation that you will win a partner who will then be active for years is wrong.

Don’t jump at every opportunity right away. Many potential partnerships bring nothing. We have had painful experiences ourselves and after a lot of technical effort (e.g., integration with another platform) we ended up not receiving a single lead.

Maintain an extra pipeline for your partners. Partner acquisition is a normal sales process and should be organized accordingly.

Just like content marketing and search engine optimization, it is a medium to long-term approach. The results can be meager at first, but as time goes by, more movement comes in and eventually the partner pipeline can become your most reliable source for B2B lead generation.

The Proven Techniques for B2B Lead Generation: Conclusion

Our industry is very dynamic, and digitization is progressing rapidly. There are dozens of techniques for successful B2B lead generation, as well as hundreds of software tools you can use to generate leads. But there are a few proven methods that don’t require a great deal of know-how or upfront investment. With a healthy mix of these methods, you can build a successful sales funnel.

The post B2B Lead Generation: The Five “Forever” Techniques for More B2B Leads appeared first on Leadrebel Blog.

11 Best scraping tools for B2B marketers

LeadRebel — Wed, 12 Oct 2022 07:13:03 +0000

10 Best scraping tools for B2B marketers

Data scraping plays a bigger and bigger role. Continue reading to find out more about best scraping tools, web scraping, how it functions, and why it’s so crucial for data analytics. It has become an important component of how businesses work, innovate, and grow.

For a business to succeed, data analysis and transformation into insightful knowledge are essential. The data may be prepared for additional analysis and integration after this process. It helps discover incomplete and erroneous data and then update, change, or delete it. It also helps find and remove faulty entries from databases.

What is data scraping?

Data extraction from the output of one computer program by another is referred to as data scraping. Web scraping is a practice of utilizing an application to extract useful information from a website. This is a popular example of data scraping.

Web scraping is a method for more efficiently extracting historical data. This data may then be fed into a machine-learning database for model training. Businesses can regularly collect a significant amount of the required information through data scraping and using various online tools.

Main advantages of using data scraping for B2B Marketing

Data scraping by using various automation tools offer many advantages for B2B marketers, including:

Time and cost efficiency

With web scraping, you can have your computer complete all those tedious duties for you in a matter of seconds. This gives marketers more time to focus on other more creative tasks. Web scraping is far less expensive than engaging in a manual process of data mining. B2B scraping tools offer the needed services at a reasonable price.

Automation

Through machine learning, many data-scraping services are automated. Automation has many benefits, including efficiency, speed, and accurate results. It’s quicker and more efficient to run an algorithm across a huge dataset than to manually analyze all data on the page.

Tracking performance and competitors

Another benefit of data scraping is better product analysis. It enables you to keep track of listings and sales information to see how well certain goods are doing. Never before has it been so simple to keep track of your business!

Web scraping allows you to discover what you could apply and incorporate into your product or campaign to get better results by giving you the most recent modifications made by your rivals. Additionally, you may examine their audience to find future clients, forecast current trends, and make use of them to maintain your competitive edge.

Data accuracy

Web scraping is a quick technique that is also quite accurate. Data scraping is a technique for obtaining data from numerous websites to use for different purposes. Therefore, it’s important to make sure the data is correct.

Better data-driven investment decisions

The concept of web scraping is not new to the investment community. To reduce the chance of failure, hedge funds may use the web scraping technique to gather alternative data. It aids in the identification of prospective investment possibilities and unanticipated hazards.

Investments are difficult because they often need several steps before a well-informed decision can be made. To enhance decision-making, investment businesses use big data to increase the accuracy of analytical results.

How B2B marketers can use data scraping

Data scraping can come in handy just about anywhere where you can analyze data and implement insights into your further actions. Here are some key examples of how data scraping is being used by B2B marketers:

Gathering data. You can collect all types of data in one location, which is one of the major benefits of data scraping. You may gather scattered, unstructured data from several sources in one location via crawling, organize it, and then merge it into a single feed.
Enhanced research. The most basic application of data scraping is to obtain information from a single source. The quickest approach to downloading information from a web page with important data in an organized manner is by using the best scraping tools.
Email marketing. Small B2B companies frequently send identical emails to everyone on their list, regardless of whether they are customers or still in the sales funnel because they tend to disregard their customer data. Lack of fundamental segmentation results in extremely poor open and read rates.
Analytics. Data about consumer behavior is crucial from a management standpoint. The collection and analysis of data can reveal important aspects to focus on in further campaigns or other marketing efforts.
Making effective predictions. Collecting a lot of behavioral data is crucial for marketers who want to add value to their data and then use predictive analytics to get a competitive edge. Today, an organization’s success depends not only on the big data wave but also on its capacity to improve upon existing marketing efforts and provide more integrated outcomes.

10 Best scraping tools

Here are the top 10 B2B scraping tools to automate the tedious and time-consuming task of manual data gathering and entry:

Skrapp

Skrapp is a pre-built solution that aids in locating verified B2B email addresses of individuals that are important to your company. This tool will assist you in developing the email list for your subsequent outreach effort, whether through Linkedin, business websites, or in-app features. The monthly fee for the basic pack with 1,000 emails is $49.

LeadFuze

LeadFuze uses AI to find specific leads in particular sectors and job types. The service gives you comprehensive data in addition to the essentials, including confirmed emails, contact details, social media profiles, and more. Individual sales representatives, recruiters, or entrepreneurs who want to begin prospecting for new clients or hiring new employees would find the beginning bundle to be ideal. It cost $132.30 per month.

Linked Helper

With Linked Helper you can easily find targeted B2B clients on LinkedIn, and get the business data to turn these potential clients into customers.

This tool also allows you to collect data about companies and people by using a keyword search and filters. Based on this data you can personalize your messages for better results. You can manage your connections in one place – through integrated CRM and import datasets for ad targeting and account-based marketing efforts.

Minelead

With the Minelead email finder extension for Chrome or the email finder Firefox add-on, you can effortlessly perform real-time email lookups with just one click. This allows you to discover employee emails of companies instantly. Find emails seamlessly while browsing the web, by simply visiting a website and using the Minelead email finder extension located in your browser’s toolbar. Rest assured, this process is both user-friendly and dependable.

ScrapingBee

Another well-known data extraction tool is ScrapingBee. It displays your website as if it were a real browser, allowing you to use the most recent Chrome version to manage thousands of headless instances. Therefore, they assert that dealing with headless browsers like other online scrapers wastes time and consumes CPU and RAM. Plans for ScrapingBee start at $29/m.

Findymail

Findymail positions itself first and foremost as an email finder but its chrome extension has interesting scraping capabilities. With it, you can scrape emails (and other relevant data) from Linkedin Sales Navigator and Apollo. That makes it a really useful tool to have in your outbound sales arsenal.

Orbitly

With the help of Orbitly, a potent email extractor, you may locate social media accounts and the emails of potential consumers or clients that fit your target demographic. Reverse email lookup, mail merges, and data transfer to a CSV file are among the features. You may select a plan based on the number of credits you need because of the cost and price options ranging from $15 to $5000.

Data Miner

Data Scraper is a Chrome plugin that allows you to scrape data from any HTML website on the internet. Any page may be used to extract tables and lists. Then you may upload them to Microsoft Excel or Google Sheets. The basic membership option with 500 free page-scrape credits per month lets you use Dataminer Scraper for nothing. Additionally, there are premium programs with additional scraping features.

Scraper

When you need to rapidly collect data into spreadsheet form for online study, Scraper is a very basic (but constrained) data mining add-on that can help. It is designed to be a simple-to-use tool for experienced users who are familiar with XPath.

Web Scraper

An easy-to-use web data extraction tool is called Web Scraper – Free Web Scraping. In only a few minutes, a web scraper can extract huge amounts of data from a website. No further plugins need to be installed to configure which data should be extracted.

Instant Data Scraper

An automatic data extraction program called Instant Data Scraper employs heuristic AI to determine which information on an HTML page is most important. This data may also be saved to Excel or CSV files. Website-specific scripts are not necessary for Instant Data Scraper.

Best scraping tools: Conclusion

One data set can be used to derive different inferences that may impact the overall profitability of the business. There are some ways in which B2B data can be used to impact sales and revenue, meaning B2B businesses should use data scraping and analytics to improve certain processes, future efforts, and competitive advantage.

Data scraping tools simplify the process of data extraction from websites, allowing B2B marketers to turn a heavy, time-consuming task into a quick automated data-gathering process.

image source: https://www.aretove.com/the-essentials-for-data-driven-business

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Lead Generation on LinkedIn: The Short Guide for 2022

LeadRebel — Thu, 21 Jul 2022 13:32:56 +0000

Lead Generation on LinkedIn: The Short Guide for 2022

LinkedIn offers a great opportunity to increase brand awareness and recognition, especially for B2B businesses. There are now around 58 million companies that have built their brand communities on LinkedIn, which makes it the right place for finding and generating B2B leads.

In this guide, you’ll find best practices and tips for effective lead generation on LinkedIn in 2022.

What is Lead Generation

Lead generation is one of the most important aspects of the sales funnel that consists of converting your target audiences into potential clients. The sales cycles and closing deals take a lot of time and effort for B2B businesses.

On LinkedIn, you’re connecting with professional audiences at scale. This helps to drive meaningful engagements in result-oriented environments. To generate high-quality leads B2B businesses must focus on the content that’s being shared across different social channels.

The main benefits of using lead generation

With a powerful strategy and clear objectives, lead generation can offer your business great growth opportunities and benefits. Here are the key advantages of lead generation on LinkedIn:

Increased brand awareness and visibility

The more people know about our brand, the better your reputation, revenue potential, and overall brand value will be. It’s essential to raise exposure and awareness for your brand. Lead generation helps to educate and inform individuals in your target market about your product and its benefits.

Better resource allocation

When dealing with prospects who are already interested in your products, you can use minimum resources on other aspects of the sales funnel. Lead generation doesn’t require huge investments compared to paid advertising and managing marketing campaigns.

More business opportunities

When you engage in lead-generating activities, you will come into contact with people working in various businesses and industries. Even if you are unable to make a deal with them, you can benefit from their referrals. Creating networks is very profitable in the long run and opens up new prospects for you.

More sales and revenue

The capacity of your brand to reach target prospects can be maximized when lead generation is done properly. To do this, you must use the proper messaging, offers, and content to get their attention.

The potential for revenue growth is excellent, particularly when you focus on the interests and pain points that matter to your audience. Utilizing lead-generating tools increases a company’s likelihood of turning leads into paying customers, increasing revenue and profit margins.

Better lead quality

You should create content with a specific audience in mind for effective lead generation. From the website and email copy to the social media and blog articles, everything you post on LinkedIn and other social media for your brand should be tailored to these particular audiences. This will help you to raise the quality of your leads, which then results in a boost in sales and conversions.

Why LinkedIn is good as a B2B Lead Generation Platform

A study conducted by HubSpot in 2021

LinkedIn is the right platform for attracting good prospects and building connections with them. Here are the benefits of using LinkedIn for generating leads:

A dedicated professional networking platform. LinkedIn is a platform where you connect with professionals across different industries. When searching for professionals on LinkedIn, you can filter the results based on the job title, capabilities, location, etc. This helps in performing a more targeted search based on your buyer persona.
A large number of active users. LinkedIn boasts of having millions of members which is quite a number! Most of them are active users who log in every day and engage with others.
Cost-effective. While it is possible to generate leads on LinkedIn for free you can also choose the paid options. Running ads on LinkedIn is quite cost-effective compared to other social media platforms, as you get a better conversion rate, increasing the ROI.
Well-suited for B2B lead generation. The majority of the businesses are on LinkedIn. Its strong professional targeting functionality and analytics help to connect your brand with the right audiences.

5 key reasons why cold writing on LinkedIn is not effective

The main reasons to avoid cold writing on LinkedIn in 2022 include the following:

Short attention span. We live in the world of short-form content, that’s why we need to follow trends and leverage the benefits of creating this type of content. The general audience got used to quick 15-second videos or a constant scrolling of short posts on Instagram or Facebook feeds. It’s really hard to stand out, but still possible.
Makes it hard to reach the needed goals. Cold writing may not be as effective as you would want it to be. Without a clear CTA and relevance to your target audience, the content won’t bring you any results.
Messages easily get lost among others. There is so much content being shared every minute on LinkedIn, so if yours is generic and doesn’t offer any value to readers, they won’t pay much attention to it.
Cold writing is usually perceived as spam. Cold writing is easy to identify and usually ineffective if not used with the right strategies and tools. With this type of content, you not only lose the trust of your audience but also lose interactions and engagement, which are important for further growth on the platform.

Best practical tips for lead generation on LinkedIn

Here are some tips to help you leverage LinkedIn’s unique functionality for effective lead generation for B2B.

Take the most out of Conversation Ads

Creating Conversation Ads in LinkedIn Campaign Manager

You may communicate directly with professionals on LinkedIn with Conversation Ads. These messages are good for reaching out to potential customers since they incorporate personalized content and CTA buttons. To achieve the best results, Conversation Ads should be created with less formal and interesting content.

Use LinkedIn’s matched audiences

The matched audiences feature on LinkedIn offers targeting choices that combine professional and business data. Retargeting, contact targeting, account targeting, and lookalike targeting are all examples of matched audiences. You can target an email contact list that you submit by using content targeting. Running account-based marketing campaigns is made possible by account targeting.

Did you know, that you can export your leads from LeadRebel to LinkedIn audiences? This enables you to generate an audience from the companies, who have visited your website!

Utilize LinkedIn to its full potential with Sales Navigator

Sales Navigator on LinkedIn

The goal of LinkedIn’s Sales Navigator is to make it easier for advertisers to track and interact with their LinkedIn leads. It can help you locate decision-makers, learn more about your existing leads, and even propose new leads to clients.

With the help of the PointDrive tool in Sales Navigator, you have access to a wide range of powerful options for monitoring lead engagement and distributing personalized multimedia material.

If you are looking for similar websites, offering contact databases, feel free to check out this article: https://blog.leadrebel.io/b2b-leads-databases/

Post consistently to keep your audience updated

LinkedIn is where professionals find the most recent insights and updates on their industry. By integrating polls, videos, longer written articles, and shorter daily posts on various topics relevant to your target audience’s interests, you can add variety to your content on LinkedIn.

If you post frequently, you’ll establish yourself as a regular on their page, and familiarity facilitates starting new conversations. To ensure that you’re posting what people want to read, follow your page analytics to figure out what resonates with them the most and focus on creating similar content.

Join and engage with other users in LinkedIn Groups

List of Groups in a LinkedIn Profile

You should join LinkedIn Groups to interact with other professionals and discuss topics related to your field. Joining groups enables you to network with potential clients and demonstrate your expertise by responding to their inquiries and sharing pertinent resources.

You can share your updates and articles to promote discussions on relevant subjects. Your potential clients can notice what you say and start to perceive you as a source of insightful information.

But don’t pitch your products immediately after joining a group. Instead, focus on connecting with the prospects and building relationships. And after examining prevalent industry pain points and how leads want these issues resolved, offer hyper-targeted value propositions.

Lead Generation on LinkedIn: Conclusion

LinkedIn users are focused on improving their professional and commercial objectives. Because lead generation and other marketing strategies are so simple to apply on LinkedIn, it has become the preferred platform for B2B marketers. Businesses should make lead creation through LinkedIn a priority to increase revenues and be open to more opportunities.
To find out more about lead generation on LinkedIn check out LinkedIn Marketing Solutions Guide with key insights for B2B marketers.

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How We Use LeadRebel Ourselves and Contact Our Website Visitors

LeadRebel — Sun, 05 Sep 2021 15:27:20 +0000

How We Use B2B Lead Generation Software LeadRebel Ourselves and Contact Our Website Visitors

What is B2B Lead Generation Software?

B2B Lead generation software is designed to assist B2B businesses in generating new leads from various channels.

Here are the steps how we use B2B Lead Generation Software LeadRebel ourselves:

Edit Leads
Find the contact person
Get in touch
Email follow-up message
Call

People often ask us: “I have good traffic on my website, and with LeadRebel, I know who visited my website. What’s next? What should I do with all this information?”

There are several ways to convert website visitors into new customers. In fact, many of our users have quite different approaches, and we will soon reveal best practices on how our clients utilize the power of LeadRebel.

In this article, however, let’s first talk about how we handle the data ourselves. With it, you can adopt a similar strategy or develop your very own — one that may be even more effective.

Step 1: Using B2B Lead Generation Software for Editing leads

Every website is different. Some have low traffic, but mainly from B2B sources, and the recognition rate is high; others get larger traffic from private households and barely have any recognition. By recognition, we mean matching the website visitor to a member of an organization’s staff.

Here at LeadRebel, we manage to recognize about 20% of all website visitors, but not every hit is helpful. At LeadRebel, we focus on a specific B2B segment, so we filter out anything that doesn’t fit: Big corporations, where it’s hard for us to reach out to particular contacts, government agencies, higher education institutions, and other organizations we are not hunting for. Next, we look at the time spent on the website and hide all visits that last only a few seconds.

In the end, about 10% of the data volume remains in the dashboard.

Step 2: Find the contact person

You are probably familiar with the “Find employee” function if you already know our software. If not or not too well: You can search for such contacts on the dashboard for each company. These will be sorted according to the criteria you specify (e.g., the company’s roles relevant to you).

Besides social media profiles of employees working for the respective company, you can also find their email addresses and phone numbers with LeadRebel.

There you have it, a list of contact persons with all relevant contact data.

Step 3: Get in touch

Once we have tidied up our dashboard, i.e., removed the companies that are not relevant to us and found which contacts are in each company, we approach them. Our first move is to send a contact request via LinkedIn, connect with the person and send a template-based message.

Of course, the more personalized the message, the better the conversion rate. However, due to capacity constraints, we have to do this without extensive adjustments.

On the dashboard, we tag the organizations we’ve already addressed appropriately.

Step 4: Email follow-up message

Anyone on LinkedIn holding a middle or senior management position knows just how severe the message overload can get. So, it’s no surprise that many of our requests go unanswered.

For this reason, we will send our first follow-up via email. We refer to LinkedIn and get a bit more specific on our offer to that particular company. The good thing about LeadRebel is: we know exactly which page our visitors went to, and we know what they looked at (say, which landing page or blog article). We can therefore target the user’s specific interests directly.

We recommend investing a little more time into these emails, that is, address the benefits of your product or service concerning your visitor’s interests more clearly.

Step 5: Call

Finally, we have come to the last stage of our LeadRebel-based customer acquisition process: calling. If we don’t get a response via LinkedIn or email, we just call. Some of our clients skip the prelude altogether and pick up the phone right away. That’s fine. Perhaps you will even achieve better conversion rates that way.

We believe that potential customers should at least have a rough idea of what we’re talking about. Many can already remember who we are if we refer to LinkedIn and our email. This makes it easier for us to break the ice.

We usually allow two days to pass between steps 3 and 5. This way, prospects have ample time to react to our messages.

B2B Lead Generation Software LeadRebel Results

As you can see, the process we have implemented is very straightforward. We still do generate new leads regularly and bring them to a close.

What does that mean in numbers? In this blog, we have frequently talked about the sales funnel and corresponding KPIs. You probably know that there are several neuralgic points in the funnel where even the slightest optimization can produce significant leverage. Let’s look at these KPIs and the impact LeadRebel has had on our own sales pipeline:

As described, LeadRebel recognizes about 20% of our inbound data volume. Nearly half of it is filtered out, leaving us with 10% that we can treat as leads. Around 20% percent respond to our outreach through the various channels (let’s take 15% as an average), and of those, about 20–30% result in a sign-up.

In short: out of 1000 visitors, we recognize 200 on average, 100 of them are leads, 20 people respond to our follow-up, and 5 sign up. This equates to 0,5% of our inbound traffic.

Conclusion

Over the last year, LeadRebel has become a key lead source for our own business.

Is it reasonable to generalize our case? Surely not. Not every website has a 20% recognition rate. Not every product offering starts at only €29 and is comparatively easy to sell. And, of course, not every website has enough traffic to generate sufficient leads and turn them into customers over time. What we do is just one of the many ways to use LeadRebel to empower your sales force and help them succeed.

Translated by FabForward Consultancy

The post How We Use LeadRebel Ourselves and Contact Our Website Visitors appeared first on Leadrebel Blog.

B2B Lead Generation on LinkedIn

LeadRebel — Mon, 29 Jul 2019 15:23:11 +0000

B2B Leads: Successful Lead Generation on LinkedIn

B2B Lead Generation on LinkedIn

Looking back at the developments in online marketing over the past few years, you will notice that customer acquisition has changed dramatically. Nowadays, we try to make contacts on social media. LinkedIn is no exception to this. And right here, B2B leads can be found with ease.

B2B companies need to win leads with a creative strategy if they want to be successful in this interconnected world. For most marketers, this means developing a strategy that encompasses multiple strategic levels – including social media marketing on various platforms.

This article discusses ways to generate leads on LinkedIn and introduces each method.

LinkedIn Is One of the Best Platforms for Lead Generation

Internal surveys conducted by LinkedIn show that 93% of all B2B marketers believe that marketing within the platform is the most effective way of generating leads. If you need to launch an optimal B2B lead generation campaign on LinkedIn, you can also check the definitive guide from Gotoclient.

In every online guide, you can read how to win leads using LinkedIn. It always comes down to the same thing: Join. Be active. Collect leads.

There is nothing wrong with all this, in general, except if it were that easy, we wouldn’t have to publish another blog post.

Therefore, your query as to whether you should invest time and money in a LinkedIn approach is justified.

Success with LinkedIn Leads: Why bother?

LinkedIn Statistics

According to their own information, the network has:

500 Million members (13 million in the DACH region)
61 Millions of high-ranking influencers and
40 Millions of decision-makers who are using LinkedIn regularly.

Among those users are creative marketing specialists as well as influential managers in exact those hierarchies their marketing actions aim at.

LinkedIn is, therefore, a place where you can reach decision-makers promoting a product or service (or generating leads).

The average CEO on LinkedIn has 930 connections.
24.5 million company pages were registered by 2 July 2018.

This makes LinkedIn – in contrast to other, more informal social networks – a serious platform for lead generation.

Turning Your LinkedIn Page into a B2B Lead Generation Page

Use an image that attracts attention or interest
Create a concise and convincing company description
Align the Recent Updates section to conversions

So you want LinkedIn Leads? Then, your site needs to target for it.

The first strategy we want to bring closer to you is the transformation of your business site into a B2B lead generation page. What this means is that in the future you will be portraying precisely the opposite of what your company is currently showing.

Let me guess. Your company page quotes the most important facts about your company. Please get rid of it because:

Unfortunately, nobody reads the information and facts about the company. This implies that before the prospects even looked into your services, your profile is out of the game.

Instead, structure your company page in such a way that it leads to a conversion action. A conversion action is a click onto your website, either in the company description or in the updates.

Step 1: Use an image that attracts attention or interest.

The header image is the easiest way to stimulate the visitor’s interest and actively encourage him to interact.

Place a message directly in your header. For instance:

“Get your guide to reach the influencer you need.”
“Step by step to the perfect header on LinkedIn: design guide included”

The reader’s next logical step is to get the promised material.

Remember: The picture must catch the reader’s attention and prompt him to take action.

Step 2: Create a concise and convincing company description.

Even if the first step proves successful, many companies fail at this point.

Your company page must not reflect any dry facts. How strongly you grew and how many locations you operate right now are not the stuff a lead generation page is made of.

Talk directly to your target group. Invite them to communicate with you.
The most important part of your company description is the first two lines.

That is all visitors can see. To get more information, they must actively click on “See more”.

That means, you got only two lines to draw the visitor’s attention.

All the beautiful paperwork you have done for your company website will be waste of time otherwise.

Step 3: Align the Recent Updates section to conversions.

If potentials customers don’t click their way to your website because of your information description, convince them to remain with your updates by publishing updates regularly. As long as you do that your site will show an active and appealing feed. The best path into your customers’ minds are updates that deal directly with their interests and needs:

Relevant blog updates
Links to infographics
Industry information

Remember: “Clicks” is all you want. Always keep this in mind when publishing updates. Key to success is what you write and how you convey the message.

Using Groups on LinkedIn Correctly

Well done! You have laid the foundation for your lead success with your company page. The next step for successful lead generation on LinkedIn is to boost your activity level.

Before you roll your eyes: LinkedIn groups provide a perfect environment for testing updates and content your target audience respond positively to.

Do the following:

Search for suitable groups
Join
Keep up a certain amount of activity.

This is for lead maintenance. Yet, we recommend that you set yourself a time budget for this marketing activity.

How to find groups? By performing a group search with relevant keywords.

Source: blog.linkedin.com

Group searches do not have the same advanced features like people or company searches, but you can still narrow down your search by keyword, category and language.

Search for groups that have the following characteristics:

Highly relevant. The group has to meet as closely as possible what you expect from a target group.

The group has to be very active. LinkedIn arranges groups by activity level. Thus, pay attention to the group’s activity in the search results and select those that are “very active”.

Should You Start Your Own B2B Lead Generation Group on LinkedIn?

Once you join groups and interact with members, you can judge whether there is a demand for a new group with a specific need.

Your advantage: As a moderator, you can establish yourself as an expert and gain recognition. By acting as a facilitator, not a salesperson, you have created a meeting place for your audience where you can engage and interact effectively.

This is a pretty neat and free strategy to get in touch with LinkedIn leads directly.

Forming a group yourself has the big advantage that you can set the direction. The drawback is that you have to spend time making the group come alive.

A good compromise is to focus your search or to create a group that is not directly concerned with your topic. If you join a group where everyone does the same thing, competition is high.

Pro tip: Pick or create groups that indirectly deal with your subject area. As an example, join a group of web developers instead of a group of lead generation experts. Sooner or later, a web developer may need lead generation strategies. If you only surround yourself with other experts, you will shrink your social pool.

Organic or Not: Which Content Strategy Should Be Persued?

As you know, content is THE vehicle to inspire customers and spark their interest. LinkedIn offers marketers two ways to reach and interact with their target audiences:

Free, organic reach
Paid advertising

Using paid LinkedIn products makes it much easier to reach the right people. It is not always easy to see through all the product settings, and you should be prepared that it will take you some testing before you find out what will bring you leads.

Regrettably, organic measures are no longer sufficient to deliver content to people. Instead, combine the two strategies.

We suggest you find out what the best mix of both types of advertising may be for your business. A mixed strategy is, in our opinion, the key to unlocking the full potential of your company presence on LinkedIn.

Rule 1: The bigger your organic reach, the more profitable the paid advertising will be.

This means that you should test your free content before promoting to ensure that you only invest in worthwhile material.

Rule 2: Keep focusing on organic reach but pay for the distribution of popular content. This strategy will earn you more engagement.

Organic Reach plus Paid Ads for B2B Lead Generation on LinkedIn

Once you start building your organic reach, you can invest in a range of paid advertising opportunities concurrently. With it, you will reach the right people on LinkedIn and be able to involve them on a larger scale.

You have the following options:

They distribute content in the LinkedIn feed with content sponsored by LinkedIn.
Reach potential customers with LinkedIn Messaging in LinkedIn Sponsored InMail
Reach customers early in the buying process with display ads on the LinkedIn.com desktop site. The tactic includes program-controlled purchases.
Place dynamic ads as well as text ads.

A Detailed Look at Paid Advertising on LinkedIn

Sponsored content
Video ads
Sponsored InMail
Display ads

In online marketing, the right content at the right time plays an indispensable role. When it comes to accompanying prospects from lead generation to closing, you should focus on guiding them from one stage to the next.

The following LinkedIn products are a good foundation of a marketing strategy that delivers valid leads.

Video ads

This content type will help you captivate a professional audience at every stage of the buyer journey. Create short videos with a crisp description. If it’s challenging for you creating such content, turn to professionals – for at least a while – until you get the hang of it.

This is a premium strategy that you can leverage for well-performing content. It’s the perfect tool to tell stories, to channel qualified traffic to your website and push high-quality leads on the right track with a targeted call-to-action.

Display ads

This is a powerful way to ensure that you get on the radar of potential customers early and increase brand awareness.

Thanks to the LinkedIn purchase option, you can reach the right customers in a buying environment with highly visible display ads and accurate targeting via your preferred Demand Side Platform (DSP) or Agency Trading Desk (ATD).

Display ads are a very accurate and effective medium that allows you to provide your target audience with the most relevant information that is now available to you.

This dynamically generated ad format uses information from LinkedIn member profiles. It is convenient if you intend to redirect visitors to your company website.

The LinkedIn Lead Gen Forms

LinkedIn employs some of the most brilliant advertising minds of our time. So in turn, the products that LinkedIn offer us meet our needs quite accurately.

A product that you can use are forms provided by LinkedIn.

They are available for: LinkedIn Sponsored Content and Sponsored InMail.

It works like this:

Add a call to action (CTA) to your paid content or message in InMail.
You immediately collect complete information.
Automatically link leads to targeted offers and content.
Access your leads with Campaign Manager or your favorite third-party tools.
Measure the success of your lead generation campaigns.

Source: LinkedIn

Do you recognize how targeted this measure is?

Conclusion and Final Thoughts

LinkedIn offers many opportunities for lead generation and is the ideal medium for B2B companies. But: Without a well-directed strategy, LinkedIn is just another time-waster which does not generate leads. We do, therefore, recommend that you develop a comprehensive approach – the basics of which can be found in this article.

If you opted for a social media strategy on this network, you should combine organic reach and paid options. The paid LinkedIn options scale well and offer accurate settings. To maximize your advertising efforts further, you should explore available resources such as the LinkedIn blog and downloadable white papers

Image Source: https://pxhere.com/en/photo/1445953

The post B2B Lead Generation on LinkedIn appeared first on Leadrebel Blog.

LinkedIn Archives - Leadrebel Blog

Top 6 Software for LinkedIn Outreach Campaigns

Top 6 Software for LinkedIn Outreach Campaigns

Evaluating the Top 6 LinkedIn Outreach Software

1. Expandi

Pricing

2. Hyperise

Pricing

3. PhantomBuster

Pricing

4. We-Connect

Pricing

5. Dux-Soup

Pricing

6. Dripify

Pricing

Conclusion

7 Social Media Lead Generation Strategies That Work

7 Social Media Lead Generation Strategies That Work

1. Optimize Your Profiles

2. Content is King

3. Utilize Paid Advertising

4. Run Contests and Giveaways

5. Social Media Lead Generation Strategies: Social Listening and Monitoring

6. Use Lead Magnets

7. Social Media Lead Generation Strategies: Take advantage of chatbots

Social Media Lead Generation Strategies: Conclusion

Where to Get B2B Leads? The Top 10 Sources of High-Quality B2B Leads

Where to Get B2B Leads? A Comprehensive Guide to the Top 10 Sources of High-Quality B2B Leads

1. LinkedIn: The Professional Networking Hub

2. Business Directories: Tapping into Local Listings

3. Trade Shows and Conferences: Networking Goldmines

4. Content Marketing: Building Authority and Attracting Leads

5. Email Marketing: Nurturing Leads with Personalization

6. Referrals: Harnessing the Power of Word-of-Mouth

7. Social Media: Expanding Your Reach

8. Webinars and Workshops: Educate and Attract Leads

8. Website Visitor Identification

10. CRM (Customer Relationship Management) Software: Streamlining Lead Management

Where to Get B2B Leads: Summary

Introduction to LinkedIn Automation

Introduction to LinkedIn Automation

What is LinkedIn Automation?

What is the Benefit of LinkedIn Automation?

What are Potential Risks of LinkedIn Automation?

What are the Best Practices of LinkedIn Automation?

What not to do During LinkedIn Automation

Tools for LinkedIn Automation

Salesflow

Expand.io

Linked Helper

Summary

Finding B2B customers: Five Basic and Most Popular Ways to Get More B2B Customers

Finding B2B customers: Five Basic and Most Popular Ways to Get More B2B Customers

Get More B2B Customers on Social Media

Finding B2B Customers on LinkedIn

Finding B2B Customers on Facebook

Networking Events

Finding B2B customers via Cold Calling

Finding B2B Customers via Email Marketing

Get More Customers via Referrals

Finding B2B Customers: Summary

B2B Lead Generation: The Five “Forever” Techniques for More B2B Leads

B2B Lead Generation: The Five “Forever” Techniques for More B2B Leads

B2B lead generation with SEO & content marketing

The advantages of content marketing and search engine optimization

Our recommendations

B2B Lead Generation with Paid Advertising & Performance Marketing

Our recommendations

Website Visitor Detection

Advantages

B2B lead generation: interim conclusion

B2B lead generation via LinkedIn

Instead of relying on direct contact, we recommend the following strategies:

B2B lead generation using partnerships

The Proven Techniques for B2B Lead Generation: Conclusion

11 Best scraping tools for B2B marketers

10 Best scraping tools for B2B marketers

What is data scraping?

Main advantages of using data scraping for B2B Marketing