Identifying Website Visitors – Advantages, Technology, Legal
Studies show that by the time leads do contact a company for the first time, 60 % of them have already made their purchase decision. But only 2–3 % of website visitors become active while dwelling on a page. The rest leave the site and probably will never return. Hence, the bounce rate is 97–98 %, which in turn means that no call-to-action was executed at all: No email request, no phone call, no contact form filled, and consequently no subscription. Yet, by identifying website visitors, you would significantly improve your conversion rate!
We will delve into these hidden site visitors and leads in this primer, recommending some action to recapture these leads and turn them into cash. We will explain the benefits of visitor recognition and show you step by step how to use our software before we round off our guide with information on technology and the legal framework.
Advantages of identifying website visitors
Who visits my website? I am sure you, like other marketers, have asked yourself this question many, many times. There are apparent advantages to recognizing visitors. If you know them, you can (if necessary) redefine and focus your targeting and place your products and services more effectively where they are most relevant.
Our software not only detects who is visiting your website; you can also watch a video recording of the visitor’s activities and react to it: Move a call-to-action box by one paragraph, write another section, or add a widget—these are conclusions that you can draw from the video recording.
Also, some integrations simplify your daily work. Take the Google Ads integration, for example. By using it, you can identify the “origin” of your website visitors or, in other words, which keywords the visitor came from. All of this is accomplished by embedding the LeadRebel code along with the Google Ads integration. Details on how to do this in the panel will be explained step by step in a moment.
How LeadRebel works
I’m sure you have often pondered on who exactly your target audience is or who visits your website. Many have failed to recognize the potential for visitor recognition and have never looked into it any further. Yet, B2B lead generation is a fascinating hot topic.
As mentioned earlier, it is vital to reduce the bounce rate by identifying inactive website visitors with visitor recognition and recapturing those through your sales channels. This can be done via email marketing or on any other outbound channel, such as LinkedIn or direct customer contact. Yes, direct contact; we will get back to it soon.
The minute you have chosen our software, you will be one step ahead of your competition. We will show you how to use our software and provide you with step-by-step instructions.
Recognizing visitors in 3 simple steps
Once you have registered with us, you will find the respective code on your dashboard, ready to copy with a single click. Embed the code in the <head> section of your website, and you are ready to go “hunting.”
- Registration – For registration, you just need your email address and a strong password. Once done, you will be given a free 14-day trial period to get an overview and test the software.
- Code integration – To get the code, go to the menu on the dashboard. You can simply copy it and integrate it into the <head> section of your website.
- Visitor Recognition – You can now trace on the dashboard who your website visitors are. Returning visitors are highlighted in green so that you can track this behavior as well.
Support your sales with “warm” leads
Important information such as the company name and address is now available to you, sometimes with an email address, a company description, or a list of employed staff.
Since you have now successfully integrated LeadRebel and are recording vast numbers of potential leads within a very short time, what do you do with the data obtained? First, it is essential to develop a strategy asking how, as a business owner, can I make contact with my website visitors? Unlike in cold calling, these users have already made their purchase decision 60 % of the time, as mentioned before. In other words, they are already on your doorstep. To tease out the remaining 40 %, do the following:
- Work out a selective strategy to contact these visitors. By doing so, it is crucial to try out several distribution channels.
- Use the software in combination with Google Analytics as well as other analytics tools.
- Empower your sales team with warm leads.
- Try different distribution channels, such as direct mailing, email marketing, LinkedIn, Xing, newsletters, or even the signature (see more in this article).
- Often, your own network is the key. Partnerships with existing customers is another opportunity.
Technology base
The technology’s main component is a database, which is regularly updated and maintained by us. There is no visitor detection without the database, and without visitor detection, there is no tracking.
Our database is continuously updated and is the backbone of our software. How it works: We operate our own IP lookup database. We compare the IP of each visitor with our database and identify the matching company.
Now, the question arises where the contact details of company staff come from. To do this, the software uses freely accessible sources, such as data one could find in a typical Internet search. It is important to note that this is not to be confused with individual website visitors. The company’s interest is the decisive factor here. You can read more about this in the personal data section.
Identifying website visitors
Visitor tracking is made possible by utilizing the IP address of the website user. The company’s name and address information are likewise retrieved, giving you further insight into all the details the website visitor accessed. This makes it possible to track and trace usage behavior along the customer journey. The so-called reverse IP search delivers actionable reports with meaningful behavioral data, e.g., about the website visitor or keyword search information, dwell time on form pages, or the percentage rate of new calls. This will then help you get to your visitors’ needs and learn how to address search activity.
What about personal data?
The thing that should not be confused here is that we are not identifying individuals. The software recognizes website visitors based on the IP address or domain under which a company is operating and listed.
We do not store any personal data, even if there is an option in our panel to search for employees. Such queries are carried out by the individual request of the user. If, for example, this user wants to directly contact a company’s management, he might input “CEO” or any other position in a company. The web is then crawled for these keywords as a result. The results are openly available data that can be accessed on various platforms such as the company’s homepage, LinkedIn, or other social networks. Likewise, such data is not stored by us. The user is presented with a listing of the requested employees queried. For more information, read our article on the current GDPR.
Identifying website visitors – conclusion
How do you identify website visitors? Who visited my website? Which target group do they belong to? How to increase traffic first, followed by conversion rate? The key to your success depends on your relationship with your customers and website visitors. And by relationships, we don’t necessarily mean direct contacts. Initially, it is enough to know who your website visitors (aka potential customers) are.
The better you know them, the higher the probability of selling your products and services. Always keep the bounce rate in mind and recapture the leads you thought were lost. After all, we know that 60 % of website visitors have already made their purchase decision.
Image source: https://pixabay.com/de/photos/digitales-marketing-online-marketing-4297723/