Generating More Leads: 14 Smart Lead Generation Tips
In the following article, you will find 14 lead generation tips. The more leads you have, the more likely you are to sell. Lead generation is the key to any company. Even if your product is (still) lacking in sophistication, your chances of making a profit increase when you connect with people who are interested in your business.
14 Smart Lead Generation Tips:
- Talk directly to your potential customers
- Use Google Ads to generate more leads
- Invest in new technologies
- More leads through Facebook
- Use outbound and inbound marketing methods together
- Optimize content: Content strategy
- Lead generation B2B: Is it all over because of GDPR?
- Generate more leads with LinkedIn
- Automate your marketing
- Offer a free software tool on your website
- Answer a question on Quora
- Comment on other blogs
- Rely on email marketing
- Interview influencers and generate more leads
1. Talk directly to your potential customers
Direct customer retention should be at the top of the priority list.
However, most companies opt for indirect engagement instead – such as frequently asked questions (FAQs). This may be cheaper but not the most effective way to communicate with customers.
Instead set up live chat, forums, and help centers. This makes it easier for customers to contact you and helps generate leads.
Tip: set up a community channel, like on Slack or Telegram, and make sure customer inquiries are answered as quickly as possible.
2. Use Google Ads to generate more leads
To generate leads, marketers often use direct-response campaigns; for example, with Google Ads. Those encourage customers to perform a specific action. If you want to place such ads, you have to consider some crucial points.
Tip: Google offers free training for beginners and advanced users. In Germany, register via the Google Zukunftswerkstatt (Google Digital Workshop). Link for Switzerland: Learn with Google. If you want to get a taste of Google first: Read this article.
By the way: we at LeadRebel can manage your campaigns and generate more traffic. More traffic means more leads, primarily if you use our software.
3. Lead generation tips: Invest in new technologies
Keep an eye on emerging technologies. Chatbots? Optimization for smartphones and tablets? If the big guys are doing it, you better consider it, too.
Chatbots are virtual assistants that enhance the customer experience. In general, they act as courteous employees who answer questions or give instructions. Simple chatbots can be programmed very cheaply, or you can create them yourself with the help of a modular system.
The bank DBS Singapore uses a chatbot as a mobile app. The customer can call up transactions, make transfers or request a current interest rate/exchange price via text or voice request. If the chatbot cannot answer a question, it forwards the customer to an employee.
The inhibition threshold of interacting with a robot is low.
4. More leads through Facebook
On Facebook, you can create campaigns to generate leads. Customers can automatically enter their contact details using an Instant Form. Besides, the feature offers the possibility to track the lead conversion events on your website with the Facebook pixel.
In this blog article, you can learn more about it.
5. Use outbound and inbound marketing methods together
Many companies still rely on outbound marketing and are not yet ready to switch to inbound. For a good reason: Outbound has proven itself and worked for a long time.
But times are changing. React and optimize some strategies in the first step:
- personalize your email communication
- become active in online communities
- solve the problems of your customers – online
This promotes the relationship between your company and your customers.
6. Optimize content: Content strategy
Content is the traffic engine for your website generating more leads.
A good blog post can generate you leads for years. The same applies to useful videos and podcasts. Extra tip: Spread crisp infographics.
7. Lead generation B2B: Is it all over because of GDPR?
How do you get data? By buying some. Clients should, however, consider the following two points:
If you purchase customer data, the service provider must inform you of a clause. It declares that the personal data obtained from him will be passed on to third parties and states for which purposeyou can use the data.
For example: If you have a white paper about software development, you cannot send hardware advertisements to this lead.
Once you have entered the data records, you must inform the new leads of the data entry within 30 days.
8. Lead generation tips: Generate more leads with LinkedIn
LinkedIn is currently the most enterprise-oriented social networking site on the market. It allows its users to distribute content to an audience with impressive backgrounds and profiles.
This article gives you all the details.
9. Automate your marketing
What about a tool that generates leads for you? Is it one of the lead generation measures that pay off?
You are probably already familiar with LeadRebel. You can learn more here. There are many other tools that you can use effectively in combination with LeadRebel.
Some examples:
Marketo Marketing Automation Software: The software enables good integration into the selected CRM program. Users appreciate the pre-designed smart forms that recognize existing contacts and automatically offer content for download.
Hubspot Marketing Automation Software: The software is a tool suitable for start-ups as well as medium-sized companies. The all-in-one marketing solution puts you in control of the performance of marketing activities, all content and preferred channels. The platform is a real all-rounder.
10. Offer a free software tool on your website
If you provide a free, user-friendly software tool on your site that directly delivers a result to the customer, this can boost trust. An excellent example of this is the Website Analyzer available on Neil Patel’s Quick Sprout blog.
11. Lead generation tips: Answer a question on Quora
Quora is a question & answer based social networking site with fun. Millions of people from different population groups ask questions on the Internet every day. If you answer enough questions, users will recognize your profile over time. The probability that they will visit your website increases.
12. Comment on other blogs
Leave helpful comments that show that you know what you’re talking about. This makes your name better known and can support you in B2B lead generation. Be kind and generous. People want to see what else you have to offer.
13. Rely on email marketing
Email marketing is based on direct engagement.
Pay attention to the following points when sending content:
- Subject line: The subject line must be seductive and crisp – the recipient must want to read the content. It should address the issues that your potential leads are generally facing.
Conciseness: The content of the e-mail should be concise, short and appealing.
- Integrate social media links into your emails so you can reach readers instantly through your social media channels.
- Embed texts and images. The images must load quickly – so you should reduce the size of the file before sending it.
Integrate a call-to-action button: CTAs in the top half of the email are most useful.
14. Interview influencers and generate more leads
Address influencers your customers respond to positively and interview them for your blog or social channels.
- Ask brief/profound questions.
- Summarize the most important points.
- Ask the influencer if he/she can say a few words about your products at the end.
This lead generation tip will increase your credibility and your chances of getting good leads.
Image Source: https://www.flickr.com/photos/152123747@N06/32863956976