Chat Marketing Chapters:

• Introduction to Chat Marketing
• Why Is Chat Marketing a Powerful B2B Lead Generation Tool?
  • Automated Sale Cycle  
  • Higher Conversion Rate
  • Better User Experience
  • Low Marketing Cost 
  • Faster Means Of Communication
• How To Get The Most Out Of Chat Marketing
  • Pay close attention to customer behavior 
  • Manage your resources
  • Overcome language barriers
  • Powerful Integrations
• Concluding Note – Chat Marketing

Introduction to Chat Marketing

Choosing the right combination of channels, platforms, and messaging to find great potential clients can be the most crucial and critical part of any marketing strategy. Setting the right foundation for a campaign is how companies ensure great outcomes. Determining the ideal leads is not the only factor that needs to be considered, as approaching them at the right time can have a major impact on how things turn out.

Some companies have been using B2B lead generation for a long time, using traditional email, social media, and content marketing to reach their prospects. But these means of conveying a message are not very effective, as the sender can never be sure whether the prospect will pay attention to it or not. Unfortunately, if the message goes through, there’s no guarantee that the prospect will get back to the sender. One of the best ways to get your message across on a potential customer’s screen in real-time is through live chat. The marketing process and having a prospect go through a sales funnel can speed up using this unconventional yet fruitful method.

Why Is Chat Marketing a Powerful B2B Lead Generation Tool?

Live chat has been a crucial part of the customer experience. Having an agent or chatbot ask the website visitor any questions about the product/service can be welcoming and personable. It also lets businesses communicate with their prospects as a B2B lead generation strategy. Chat marketing has become a significant possibility in capturing more leads and turning them into clients in today’s digitally advanced world. A visitor is 2.8 times more likely to opt-in for a product with a live chat marketing feature, leading to a 20% increase in their conversion rate. Moreover, customers feel more comfortable leaving their personal information via chat over filling out a survey form on a website.

Here is a list that includes five reasons why chat marketing is one of the most powerful B2B lead generation tools.

Automated Sale Cycle  

An automated sales funnel not only reduces the risk of marketing errors but speeds up the process and results in maximum outcomes as well. B2B lead generation companies utilize chat marketing to automate their sales funnel. Chats are a much more convenient and hassle-free method for monitoring prospects and convincing them to buy a product/service instantly. Direct human interaction has proven to be more effective in extracting used in-depth business data that is later used to engage sales prospects and pre-qualified leads. These leads become a part of the funnel, and the sales teams can then reach out to them for further proceedings. Sales teams can later use the same data to make an upsell as well.

Higher Conversion Rate

Chat marketing is a very personalized experience for customers as it is crafted while keeping customers’ preferences in mind. Sales teams take their time collecting data on a specific visitor based on their journey on the website. That data is then leveraged to come up with questions and interaction ideas for a chat. The time a chat takes for getting in touch, making an offer, sharing details, and connecting to the sales team directly to make a purchase is significantly shorter. While an email takes an average of 2-3 hours for a response, with chat, it’s only a matter of seconds. The less time the marketing team spends on each prospect, the more time they’ll have to extract data from other opportunities and convert them into customers. This ultimately increases the conversion rate. 

Chat Marketing – Better User Experience 

Helping a website visitor in real-time is a real game-changer when it comes to marketing. Chatting with website visitors from the moment they land on a page until the very last second to answer all of their questions can help leave an extraordinary impression. Helping them through a particular feature or guiding them regarding a product or service right there and then proves absolutely effective in shaping the customer experience. People often land on a website with the aim of exploration, and when they get proper assistance in doing so, they will likely turn into a lead. 

Low Marketing Cost 

Live chat is 17-30% cheaper than a phone call and more effective than any other B2B lead generation tool. B2B lead generation companies are moving towards chat as it is a cost-effective, modern way of reaching and engaging with multiple prospects in real-time. On calls, a sales representative can only engage with one prospect at a time, whereas chat offers the opportunity to multitask. Assisting several visitors at once helps significantly reduce operating and personnel costs.   

Faster Means Of Communication

What is the biggest contributing element of superior customer experience? Prompt response time followed by good research and accurate information. Chat marketing enables teams to assist B2B leads much faster, which ultimately brings in more repeat customers. Quick sales decisions are ensured by chat marketing and let visitors engage with the sales teams and get direct solutions in real-time. Solving customer issues quickly via live chat using proactive communication saves a lot of valuable time for your company and potential lead. Using the chat marketing feature, you can stand above your competitors who either underestimate its power or don’t feel the need for it in a technologically advanced digital framework. 

How To Get The Most Out Of Chat Marketing

Customize certain factors to ensure maximum outcomes for your B2B lead generation marketing campaign. A generic approach when it comes to chat marketing can do you more harm than good. Teams must be assigned to personalize the process for each visitor based on their journey, preferences, and experience. 

Pay close attention to customer behavior 

In this age of advanced digital marketing – every customer or prospect should have a personalized experience. The approach of an email template that is used to address hundreds of clients does not work anymore, especially when it comes to chat marketing. Trying to engage the wrong audience who doesn’t show any interest in the product will simply be a waste of time. Only reach out to those who show signs of interest through their website journey and the time spent on a particular product page, etc. Use analytics tools, stats, and user engagement history to identify a prospect. 

Manage your resources

Having an appropriate number of chat agents to engage with prospects is another important element in chat marketing. Limited agents struggling to keep up by having to assist multiple clients can end up in a catastrophic mess. There will always be a risk of factual errors or delayed responses; thus, managing your company resources, including chat agents, hardware, and software, plays a significant role in effective chat marketing for B2B lead generation. 

Overcome language barriers

Globally scaling up the chat marketing proves effective, but it comes with multiple challenges as well. Enable software to segregate visitors based on their geographic location and have the chat pop up on an agent who is language efficient for that specific region. Communicating with customers or prospects in their local language offers a personalized experience. 

B2B lead generation companies must also consider an around-the-clock chat feature to create a fluid dialogue with visiting prospects. This is so companies can be available during all time zones for chat marketing. 

Chat Marketing – Powerful Integrations

Take this example – a prospect receives an email from a company with all the essential information they need. It landed in their inbox at the right time when they were actually looking for a service/product just like this. They find the information quite helpful and consider opting in for it. Wouldn’t it be great if they could just click on a button within that email to initiate a chat? Having to open up the website and look for the chat option often takes quite some time. Chat marketing is all about converting a prospect in real-time and the right integrations help immensely in this regard. Leading marketers combine digital and email campaigns with a call to action that says “Click to chat” and takes a user to a live chat window. 

Concluding Note – Chat Marketing

Chat marketing is the latest channel preferred by marketers and prospects themselves because of its flexibility and powerful outcomes. Marketing leaders are well aware that B2B prospects are more challenging to convert, and the cost is higher for the marketing process than B2C. Therefore, the extra time and effort need to be put in for the research and prospect engagement for chat marketing. Having the right information and tools at your disposal during such complex marketing activities can prove beneficial. Chat marketing saves time and effort and increases the chances for a higher conversion rate.

If you enjoyed this post about Chat Marketing, you’ll find these articles useful:

• Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide
• 10 Best Live Chat Tools to Boost Your Lead Generation
• Best Calls to Action for B2B Lead Generation
• Top 10 White Label Marketing And Sales Software Agencies
• B2B Lead Generation Software

Image source: Design vector created by upklyak – www.freepik.com, Technology photo created by syifa5610 – www.freepik.com

The post Chat Marketing For B2B Lead Generation | How To Use Live Chat appeared first on Leadrebel Blog.

Live Chat Lead Generation

Cold emails, ad campaigns, and social media messaging are some useful ways to get the job done when it comes to lead generation. However, if you want to get ahead of your competition and stand out among the other leading brands in your industry, live chat can do wonders. We are all familiar with the fact that the impact of live and instant communication without long pauses is much deeper than any other method.

How to Identify a Good Lead Generation Tool?

Getting your hands on the right lead generation tool can be a blessing for your organization as it can help you scale faster, make vital contacts, and open new ways to a successful world of sales and marketing. However, with so many options available out there, picking the one that’s suitable for your needs can be a bit overwhelming. Here’s how you can determine which is best for you.

• See if the tool is convenient to use and how soon you can create a campaign on it and make it go live.
• Does it have all the features you’re looking for to streamline your lead generation campaigns?
• You will already have some marketing tools, so ensure that this new platform integrates with the existing ones.
• Budgeting is an essential part. Don’t spend too much on a tool that you won’t utilize later.

Ways to Use Live Chat for Your Lead Generation

Live chat sessions are much more effective than any other lead generation strategy, and as per a study, 38 % of users reached via a live chat platform said they like the concept.

Mobile application

Most of the users are comfortable using their cell phones. Therefore, offering them a user-friendly mobile version of a particular platform can increase the engagement rate. Also, they can use it anywhere at any time, unlike on a laptop or PC.

Personalized experience

Getting to know each customer’s campaign and business background can be a personal experience in offering appropriate assistance. But, make sure to be friendly and not too pushy. That’s something people hate about sales agents.

Real-time assistance

A customer who gets all the answers instantly is highly likely to decide much faster than those who wait for hours to get further information on a particular subject. Offer a free trial or special packages right there and then.

10 Must-Have Lead Generation Live Chat Tools

Let’s look into ten leading lead generation live chat tools that can make your team’s whole process much more effective.

1. Giosg
2. OptinMonster
3. Hootsuite
4. LiveAgent
5. LinkedIn
6. MobileMonkey
7. HubSpot
8. Chaport
9. Intercom
10. MyLiveChat

1.   Giosg

As a company representative, what are the things you look for in a live chat tool? First and foremost, the integration options, ease-of-use, and convenient navigation. These are the things Goisg offers. You can scroll through their platform and see that a lot of effort has been put into the design. It also provides voice and video call integration alongside live chat. The features that set this tool apart are multiple templates and targeting rules to ensure a positive outcome and high conversion rate.

As far as the positive aspects of this tool are concerned, there are plenty—seven simultaneous chats, automatic call routing, and available for desktop and mobile. On the downside, the learning curve could be a bit steep because of its powerful features.

Pricing structure

With a free trial version, you can get familiar with most of the features before you sign up for a paid subscription at US$55 per month.

2.   OptinMonster

You will be familiar with this tool if you are even remotely involved in the sales and marketing world. Not only does it offer everything you need as a salesperson, but the smooth and seamless experience for your prospects is something to watch out for. In addition, detecting and understanding buyers’ behavior can be groundbreaking for your marketing campaign. Therefore, you should integrate it with leading email marketing tools and set the advanced targeting rules for maximum ROI.

It has many benefits, such as easy to set up forms and integration. Yet, you cannot buy a monthly package as they only offer yearly plans.

Pricing structure

No free trial, but they do offer a 14-day money-back guarantee. And for a single website, the paid subscription starts at US$19 a month.

3.  Live Chat Lead Generation : Hootsuite

Social media platforms are vital in lead generation, and this tool specializes in that. Integrating all your social media can let you manage multiple things with ease and effectiveness. It’s amazing how a single dashboard can offer so many features. Not only does it provide ways to connect with your leads via live chat, but it also tracks the activities and offers real-time statistics and reports.

Pricing structure

You’ll have 30 days for testing out Hootsuite. At the end of this free trial, regular billing begins, and it’s based on your chosen plan, starting at $19 per month for a Professional plan.

4.  Live Chat Lead Generation : LiveAgent

As the name suggests, this tool provides real-time communication with your audience. Unlike others, this one offers some unusual and exciting features, such as options to customize your chat windows by using brand colors and design. In addition, you can play around with the chat buttons to make the process more exciting and engaging. There’s no need for a programmer to integrate it to your website, just copy-paste the short HTML, and you’ll be good to go.

Unfortunately, the Instagram and WhatsApp integration is not available as yet.

Pricing structure

A 30-day free trial lets you explore the features and make up your mind before purchasing. Paid subscriptions start at US$15 per month.

5.  Live Chat Lead Generation: LinkedIn

LinkedIn’s sales navigation tool is your best bet when dealing with B2B lead generation. It provides opportunities to connect with people who are highly likely to be interested in your product and assists you throughout the process. You can also integrate it with your CRM platform of choice. With email alters and insights into the stats, this tool will do wonders for you.

Pricing structure

After a free one-month trial, you can hop on to a paid subscription that starts from US$65 per month.

6.   MobileMonkey

Your potential customers are not sitting on their laptops all day long waiting for you to reach them. Hence, a platform on cell phones is highly essential in today’s marketing world. MobileMonkey lets you send emails, surveys, or initiate live chats and voice calls. However, for SMS Marketing, customers will have to opt-in and subscribe to your text messages.

Pricing structure

You can visit the website and request a free trial version by sharing your requirements. Once you’re sure about the tool, the team at MobileMonkey can help you out in subscribing to the right monthly plan.

7.   Live Chat Lead Generation: HubSpot

HubSpot is one of the finest live chat software solutions that can let you interact with website visitors right there and then. All team members can be connected via this platform, and the queries can be transferred to the concerned person seamlessly. Along with free Slack integration, it ensures that all your conversations get saved automatically.

On the other hand, no audio/video calling or screen sharing features are available.

Pricing structure

The free version is available but with HubSpot branding. Pay US$43 a month for a starter subscription plan.

8. Live Chat Lead Generation : Chaport

Chaport is the “best way to talk to your customer,” as they say on their website — and it’s true. The super-smooth and user-friendly interface are easily adaptable for those with some technical background. You can add live chat widgets to your website as well as chatbots for a maximum outcome.
It keeps your chat history intact for future analysis. However, the integration information might not be enough for those using such a live chat platform for the first time.

Pricing structure

Apart from a free version, it offers a monthly package of US$14.35 per operator.

9.  Live Chat Lead Generation : Intercom

This tool fulfills your sales team’s lead generation needs for a conversational relationship with your prospects. Intercom helps you approach your prospects in a smooth, seamless, and effective way that they can’t resist taking action. In addition, it lets you schedule meetings for the future and analyze the data for better strategic plans.

Pricing structure

For SMBs, the tool comes at US$49 per month in the first year.

10.   MyLiveChat

Leverage MyLiveChat to get closely and effectively connected with your prospects. One-on-one conversations with your website visitors will ensure efficient outcomes with the help of this tool. It offers file-sharing features and is available for iOS as well as Android. Although you can use the automated personalized greetings, the makers could have done better with the dashboard design.

Pricing structure

They offer a free version to help you get familiar with the features. Then, once you’re ready to go all-in, the paid subscription is US$14.51 a month.

Live Chat Lead Generation : Conclusion

On a concluding note, live chat is essential for lead generation in this cut-throat innovation market. Reach your prospects sooner than your competitors and approach them using the best live chat tool.

If you enjoyed this post, you’ll find these articles useful:

• Website Visitor Identification — a Low-Cost but Powerful Lead Machine! The Ultimate Guide
• 10 Best Cold Email Software (Pricing + Pros & Cons)
• Top 10 White Label Marketing And Sales Software Agencies
• 10 B2B Lead Generation Tools and Software
• Sales Automation 2021: Processes, Strategies, Tools

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The post 10 Best Live Chat Tools to Boost Your Lead Generation appeared first on Leadrebel Blog.