Google Analytics Alternatives for Europe
People often ask for Google Analytics alternatives. This has many reasons. Users’ behavior on websites is tracked by web analytics services, allowing website owners to optimize their sites for a better user experience. Google analytics and other such tools are extremely crucial in today’s digitally evolved virtual world. The benefits they offer cannot be denied however, there are data privacy considerations, especially in Europe. In January 2022 Austrian court decided that Google Analytics doesn’t comply with GDPR. More countries might follow.
Besides that, it’s not uncommon for Google to update GA, so menus, metrics, and features may be difficult to locate even if you use it regularly. There have even been cases where data has been deleted without warning. A large amount of GA data is generated by internal users and bots, which can cause your results to be skewed.
Why do you need Google Analytics alternatives?
Millions of websites track their web traffic with Google Analytics, the most popular web analytics tool. Nonetheless, it’s not the only tool you can use. There are a variety of Google Analytics alternatives available that might even be less intrusive or fit your users’ specific requirements based on their browsing preferences.
E-commerce and marketing areas are some of the leading industries that have specific Google Analytics alternatives. In some cases, small businesses are catered to or different pricing models are available. Some offer multiple features with specific needs or customized infrastructure. Heat maps and session recordings are available in some models. Following are the leading reasons why you must consider GA alternatives:
Customers could lose trust if they discover your company uses Google Analytics for advertising purposes, ultimately damaging your reputation. Furthermore, an EU watchdog has ruled that a German company was guilty of an Analytics breach. They have been sending private customer data to the US. This breaks the “Privacy Shield data protection arrangements” that the EU struck with the US in 2020.
This has been a major contributor to the development of similar new tools. European companies have been switching to other platforms due to security concerns. If your business is based in Europe and/or your primary audience is people who live in the EU, you might be looking for an effective analytics tool other than Google Analytics.
Little to no data ownership
Data collected by Google will be retained and used as long as you use their service. Your information may be retained and used by Google and its subsidiaries according to their Terms of Service. Here’s the list of top-performing tools in Europe that can be the ideal alternative to Google Analytics. They are equally, if not more effective to keep track of user behavior on your website. Offering stats, reports, and so much more, these tools can be the real game-changer for your business enhancement.
In Adobe’s Experience Cloud suite for enterprises, Adobe Analytics is one of the most popular analytics tools. The platform allows you to mix and match data from any point in the customer journey and analyze it. A variety of reporting options, predictive analytics, and other valuable features are also included. Using this data, the suite creates customized experiences like product recommendations or customized landing pages for sites and campaigns. You can track user behavior and campaign performance data from your website, mobile app, and every other leading device using Adobe Analytics.
Adobe is known to be a reasonably priced suite – customizable for small, medium, and large businesses. They offer three plans including Adobe Analytics select, prime, and ultimate. You can request a demo from their website and learn more about the rates.
HubSpot is the industry leader when it comes to analytics, marketing, and operations. Hence, HubSpot is the ideal choice for anyone looking for a one-stop solution for their marketing needs. Analytics for site traffic and SEO helps marketers manage their campaigns from creation to sales follow-up. Track your campaign performance and conversions using HubSpot without any security concerns.
Their basic plan starts at $45 per month that offers access to some of the best analytics features. Depending on the number of users, HubSpot can cost up to $120 per month for each user. For a team of up to 10 people, you can opt for a one-year plan by paying a minimum of $500. Start by signing up for their 30-day free trial.
Matomo claims to be a Google Analytics alternative that protects your data and addresses your customers’ privacy. It is downloadable and completely free of cost which makes it a reasonable tool for comparatively new and small businesses. Experience exclusive features such as full tracking information including language, web pages visited, downloads, keywords used to find your site, and referral search engine.
Don’t sweat if you are planning to switch, this tool makes it seamless and convenient to use Google Analytics importer. It allows you to import historical data from GA with just a few clicks.
Matomo Cloud costs depend on monthly traffic. The basic on-premise features are free but as your traffic hits increase, the cost for the cloud increases as well. If you are still trying to find the tool that best suits your business needs, opt for the free version to explore all features before making a purchase. A free 21-day trial for Matomo Cloud is available.
Consider switching to Fathom if you are not completely satisfied with Google Analytics. It is an open-source tool that offers a simple, comprehensive, easy-to-use, privacy-first website analytics alternative. In addition, the platform is GDPR-compliant, ePrivacy, PECR, CCPA, and COPPA compliant. Some of the most notable features of this tool are Its ability to manage and collect accurate real-time data from all visitors. Using its Adblocker bypassing feature, you can make the whole process smooth and effective. A simple method of blocking IP addresses, countries, and whitelisting domains can help you make tracking, and keeping up with the user behavior, and popular trends much more efficient.
Their monthly plans start at $14 for 100,000 views per month, however, the rates increase along with the monthly users and website hits. You can pick a plan according to your business needs. Check their official website for more details about pricing plans. Meanwhile, you can sign for their 7-day free trial to explore the tool and determine whether it would be the right pick for you or not. You can cancel your trial at any time you like.
You can consider KISSmetrics as a replacement for Google Analytics if your focus is more on product and marketing analytics. SaaS and E-commerce are the primary industries benefiting from this tool so if you are looking to enhance your sales or trying to figure out why a certain product in your catalog is doing better than the others, this tool will be able to help. Some of the leading reasons for this tool to be popular among the two above-mentioned industries are its user-friendly dashboard that shows you the drop-offs and the entire customer journey.
Their starting price is $229 per month and is billed annually, however, it may vary based on which variant you opt for – SaaS or eCommerce. You can request a free demo in case you have certain confusion regarding the functionality of the tool. There is no free trial but you can reach out to their customer support to check if there is any promotion going on.
User behavior can be tracked on mobile apps, web browsers, and games using Smartlook. They claim to be the only tool that combines qualitative and quantitative insights. It makes the tool easy to adapt to ever-evolving digital trends and teams. Not only do both quantitative and qualitative analytics combine in Smartlook’s toolkit, but it has the capability to work effectively if there is a sudden spike in website visitors. The tool offers many adaptable filters that can be used to focus on specific events, campaigns, web pages, or demographics. Moreover, the software now offers multiple workspaces and a REST API, making it suitable for large enterprises.
The most basic plan that offers limited features can be purchased for $39 a month. The price increases as your website traffic increases. They offer a 10-day free trial so you can get familiar with the features and figure out whether or not all your business needs are met through this tool. You may not get access to all the features, however, the basic idea will be delivered.
Conclusion: Google Analytics Alternatives
Analyzing traffic and planning marketing strategies can be accomplished with Google Analytics. However, it can be substituted for several other tools depending on your needs. The Google Analytics alternatives in Europe listed above are sure to meet your requirements if you’re looking for a user-friendly, cheap, and easy-to-use analytics tool.