best subject lines for cold emails

15 Powerful B2B Cold Email Templates to Generate Warm Leads

Cold email template B2B

Cold email is an effective sales strategy. It works by using an email to reach out to the prospect and encouraging the recipient to talk to a salesperson over the phone, where they can then sell their product/service. The average office worker gets over 120 emails a day and 59 percent of email recipients say they receive sales emails that are irrelevant.

What is a cold email template for B2B?

A cold email template (B2B) is a repeatable message used by B2B sales reps for personalized cold email campaigns.

cold email examples

15 best B2B cold email examples:

  1. Ask a  relevant question
  2. Get down to the benefits
  3. Ask for an introduction
  4. Use a little useful flattery
  5. Target the website visitors
  6. Use some testimonials
  7. Show concern
  8. Responding to a kind gesture
  9. The competitor comparison
  10. Ask if they are still interested
  11. Email after you missed their call
  12. Convincingly ask for the decision-makers
  13. The ‘ Don’t be pushy ‘ email
  14. Mention some recent event/news
  15. Be very direct

Don’t have time to read all the templates right now or just want to have them ready to reference in your mail whenever you need them? Download the best cold outreach templates for free:

15-Powerful-B2B-Cold-Email-Templates-to-Generate-Warm-LeadsDownload

1. Ask a relevant question

A question-based B2B cold email must be specific and relevant to your lead.

Hi [First Name],

Want to see how you can instantly [benefit of your product]?

I know you’re busy working to [result that your product/service helps with], so I’ll make this quick.

I’m the lead [role at your company], and I’ve got a few suggestions to help you immediately generate some quick wins with [area your lead is working on]. Here they are:

• [Tip 1]

• [Tip 2]

You might not have the time to do this though, and that’s where [your company] can help. Would you like a quick 15-minute session during the next week so I can walk you through the tips and discuss this further?

Regards,

{XYZ}

2. Get down to the benefits

Skip the small talk

Hello {first name},

My name is {your name}, and I am a co-founder of the startup {company}. I attended a recent seminar where you talked about time-saving software. Would you mind checking our new software? It saves about 10 hours each week for our clients after they added it to their tech stacks. 

Let me know if we can schedule a quick 10-minute call to talk about it in detail. 

{your name}

3. Cold email template B2B: Ask for an introduction

Connect with the right/concerned person or department

Hi {name}

My name is {XYZ } from {company}. I wanted to reach out to {the person you want to connect with} from {person’s business}. I know you are connected with their business, and I am very thankful you can help me with a request. Would you mind me asking you to introduce me to them to discuss ways our software can specifically help their business? 

I appreciate the help.

Best, 

{XYZ }

cold email template

4. Use a little useful flattery

An honest compliment on something your lead created can be a good idea.

Hi [First Name],

I saw your content on [platform]. I loved it so much I shared it with my [team, boss, friend].

You guys are doing great things. I like how you [ specific compliment on something lead or lead’s company published or did]. And I know you’re busy, so I’ll make this quick:

We’ve spent over 2 hours creating a personalized demo for [company] on how to [achieve result]. I would love for you to have a look and let us know if you find it useful at all?

Best of luck, 

{XYZ }

5. Target the website visitors

Everyone is ready to talk about their web traffic and the way to increase it. Website visitor identification technology is a powerful weapon in your marketing and sales arsenal and is a good way to use it in your email too.

Hi [First Name],

You recently visited [your website] and [took this action].

If you’re interested in [content topic/product page visited] then I can recommend the following additional resources:

• [additional resource 1]

• [additional resource 2]

Our company also offers [product/service] which could help you [achieve this specific result].

Let us know if you are available any day next week for a free consultation or demo. 

Thanks!

Best regards, 

{XYZ }

If you really want to use this method but don’t know where to gather information about your website visitors, you can ask for help from B2B Lead Generation Software – LeadRebel.

6. Use some testimonials

Mentioning customer testimonials to your leads is always reassuring.

Hi {name},

My name is {XYZ } from {company}. If you are like most {lead roles}, you know how difficult to grapple with {pain points your company solves}. 

Get rid of the stress with our {product or service you offer}. 

Here is what our clients say about us: 

{customer testimonial}

Do you want to experience the same benefit for your business? Click here to book a demo or schedule a meeting.

Good Day, 

{XYZ }

7. Cold email template B2B: Show concern

It is a good idea to provide solutions to your leads’ problems.

Hi {name},

My name is {abc} from {company}, and we can help with any bottleneck or issue you might be having with Google’s latest algorithmic updates. Working around these issues can be time-consuming, so we have developed a way that lets you fix your troubles without much expense. 

If you have 15-20 minutes of your time, we will gladly fix your problem, preferably next week. Send us a message ASAP. 

Best Wishes, 

{abc}

8. Responding to a kind gesture

Who does not like a thankful gesture? 

Hi {name},

My name is {XYZ} from {company}. 

I enjoyed your post on our site and found it useful. It gave me some practical ideas to use in our business. Let me return the favor by giving you something useful for your business, too.

Check this article {link here} out.

I hope you will find it useful, too. 

Thanks. 

Regards, 

{XYZ}

cold email templates

9. The competitor comparison 

This email gives you the chance to show leads why you’re different/better than a competitor they’re using. 

Hi [First Name],

So I was browsing your website and saw that you are using [competitor’s product]. How is it working out for you? I work for [your company].

Our [product] is similar to [your competitor’s product], only our customers’ report we’re better with [key USP and differentiators]. Which might work better for [lead’s company].

I would love to hop on a quick call with you and see if we could make [lead’s] company] better.

How does [date and time] work for you?

Regards,

{abc}

Of course, if you need to send an email in this manner, you need to know their email address too. Listed here are 10 Easy Ways to Find Anyone’s Email Addresses, helping you to get in touch with them!

10. Ask if they are still interested 

It’s human psychology that they love being reassured or given importance to.

Hi {name},

Hope all is well with you. I write to check how things are going with your campaign, {name of the campaign}. We were close to forging a potential partnership a couple of months ago but were unable to formalize it. We would love to engage with you again and help with your {department} campaigns. 

If you have time to reconnect with us this week, do not hesitate to do so. 

Regards, 

{abc}

11. Cold email template B2B: Email after you missed their call

Reach politely after you miss someone’s approach call. 

Hi {name},

My name is {abc} from {company}. Sorry, I missed your phone this morning. I called you because {leave a short reason}. In my voice mail, I mentioned my intention to call you again at {time} on {date}. Of course, you may reach me any time before then. My number is {phone number}. 

Hope to talk to you soon. 

Regards, 

{abc}

12. Convincingly ask for the decision-makers

Be direct and politely ask for the concerned person you are looking for.

Hi {name},

My name is {XYZ} from {company}. 

Quick question: Who is in charge of your marketing team’s budget at {prospect’s company}? We offer a marketing tool you may want to look into before the quarter ends. It may just be the best tool to help them achieve their target KPIs and save your business time and money. 

I know you are busy, so for now, here are a couple of highlights from our tool: 

  • A user-friendly dashboard that measures results efficiently
  • Increased store revenue with our text message coupons. 

If you want to know more benefits NOW, click this link. 

Regards, 

{XYZ}

13. Cold email template B2B: The ‘ Don’t be pushy ‘ email  

Salespeople are famous for being too “Pushy”. Let’s be honest, no one likes that.

Hi [First Name],

I just found you through your [site/social media profile].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [expert/job role] at [xyz company] and realized you could reach page 1 faster by implementing these 2 tips:

• [Tip 1]

• [Tip 2]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings 🙂

Regards

(ABC)

Use these fresh tips for your Email Marketing Campaign: how to optimize the campaign, raise conversion rate, generate more leads and sell more.

14. Mention some recent event/news 

This tactic works very well in attention-grabbing. 

Hi {first name},

Just saw the news about the {event} you hosted. 

When events like that take place in the industry, {value prop} becomes a concern or priority. I thought of asking you if you might be interested to know how we assisted {XYZ} in their own sponsored event. If you want to know more, feel free to give me a quick phone call. 

Looking forward to hearing from you. 

{your name} 

15. Cold email template B2B: Be very direct

Be straightforward, get to the point but never be rude. 

Hey {first name},

My name is {XYZ} from {company}. I have a lead-generating idea that I can explain to you within 15 minutes. With our strategy, you can double the traffic to your site in less than a week. Last month, we helped our client {SaaS competitor} almost double their monthly acquisition rate. 

If you are interested, you can ask for a free demo. We also offer a one-month free trial. Head on to our website {link here} to get started. 

Best Regards, 

{XYZ}

Conclusion: Best subject lines for cold emails

On a concluding note, while these templates are helpful, you must be able to improvise according to the situation based on things such as;

82 percent of experts send subject lines with 60 characters or less which leads to better conversion. Also, make sure that you and your marketing team are targeting the appropriate person. Always proofread your email with Grammarly and other apps for spell checking etc. Remember, short paragraphs and sentences go a long way.

Using GIFS and emojis is also a good idea to lighten things up. And using a personalized approach instead of a robotic tone is super essential.

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