LinkedIn is a powerful platform for businesses and professionals to connect and network with each other. With over 700 million members, it’s no wonder that businesses are turning to LinkedIn to expand their reach and generate leads. However, manually reaching out to potential clients can be time-consuming and inefficient. That’s where LinkedIn outreach software comes in.

There are several software options available to automate and streamline your LinkedIn outreach campaigns. In this article, we will explore the five best software options for LinkedIn outreach campaigns: Expandi, Hyperise, PhantomBuster, Dripify, We-connect and Dux-Soup. Each software has its unique features and benefits, making it crucial to choose the right one for your business needs.

Evaluating the Top 6 LinkedIn Outreach Software

When evaluating the top 6 LinkedIn outreach software, it’s important to consider the features, ease of use, pricing, and customer support. Here’s a breakdown of the pros and cons of each software:

1. Expandi

Expandi stands out as a user-friendly and secure LinkedIn automation tool designed to streamline your sales efforts. Unlike other software, Expandi prioritizes your safety by mimicking human behavior and staying within LinkedIn’s connection limits. Plus, you can squeeze in an extra 100 connection requests weekly using their Mobile Connector feature.

The real magic lies in Expandi’s ability to run 24/7 in the background, freeing up your valuable time. It goes beyond just sending connection requests; you can design personalized outreach campaigns that include profile visits, post likes, and strategically timed follow-ups to maximize engagement. To personalize your outreach even further, Expandi integrates with tools like Hyperise and Sendspark, allowing you to incorporate personalized images, GIFs, and videos at scale.

In addition, Expandi caters specifically to sales teams and lead generation agencies by offering advanced functionalities for managing multiple accounts and tracking team performance. However, its intuitive dashboard and customization options make it accessible for everyone, regardless of experience level.

Pricing

At $99 per seat per month, Expandi offers a competitive solution with a free 7-day trial. This means you can launch your campaign and potentially see positive results within the free trial period itself.

Pros

• Powerhouse Automation: Expandi boasts a comprehensive set of features to automate various LinkedIn outreach tasks, saving you significant time and effort.
• Laser-Focused Targeting: Go beyond basic search and identify ideal prospects with Expandi’s advanced targeting capabilities, ensuring your outreach reaches the most relevant audience.
• Seamless Integration: Boost your workflow by integrating Expandi with your CRM and other business tools, centralizing data and streamlining communication.
• Expert Support: Expandi offers dedicated customer support to ensure you get the most out of the platform and navigate any challenges.

Cons

• Investment Required: Compared to basic automation tools, Expandi comes with a higher price tag. However, its extensive features can deliver significant ROI.
• Careful Calibration: Expandi’s power requires responsible use. Over-automation can backfire, so strike a balance for natural-looking outreach.
• Stay Compliant: Always prioritize compliance with LinkedIn’s policies to avoid account suspension. Expandi doesn’t offer specific guidance on navigating these policies, so be sure to do your research.

2. Hyperise

Hyperise is another marketing tool that seamlessly integrates with your existing outreach and automation software for LinkedIn, allowing you to personalize images at scale. Imagine automatically incorporating a prospect’s company logo, website screenshot, or even their profile picture into your outreach messages. This “clever pattern interrupt” stands out from generic messages saturated with just names and works wonders, especially since LinkedIn users are accustomed to seeing their information.

Moreover, Hyperise lets you add dynamic layers like logos, QR codes, and more to images and GIFs, creating a truly personalized experience that sparks conversation. Plus, it integrates perfectly with other LinkedIn automation tools, so you can leverage platforms like Expandi to send automated messages with a unique, attention-grabbing touch.

Pricing

Hyperise offers tiered pricing plans to fit your needs, starting at $69 per user per month for image personalization, with options for website and video personalization at higher tiers.

Pros

• Stellar Support: Hyperise boasts a highly responsive and helpful support team that goes the extra mile to guide users and improve their experience.
• Template Powerhouse: Dive into their extensive library of pre-made templates to jumpstart your personalization journey. Alternatively, upload your creations for ultimate creative control.
• Investment Potential: While the full potential remains untapped for some users, the positive impact on conversions and revenue is a promising sign.
• Lifetime Access Option: For those seeking a long-term solution, Hyperise offers lifetime access deals, potentially maximizing value.

Cons

• Personalization Pitfall: Activating personalization for all visitors, including those who haven’t interacted, can lead to inaccurate results and potentially damage your outreach efforts.
• Workaround Workload: Certain limitations may necessitate the creation of workarounds, adding complexity for some users.
• Customization Constraints: The current offering limits custom fields and struggles with handling longer text inputs.
• Integration In-Progress: While not currently available, Hyperise is actively developing additional integrations for a more streamlined workflow.

3. PhantomBuster

PhantomBuster is also a powerful automation tool that streamlines your LinkedIn prospecting and social media marketing. Forget coding – PhantomBuster empowers you to extract targeted leads from any corner of the web, not just LinkedIn.

Need to enrich your database with missing contact information? PhantomBuster handles that too, with automated data enrichment to fill the gaps. Plus, you can craft personalized outreach messages at scale and automate your entire campaign workflow, all while tracking performance for maximum impact.

And the best part? PhantomBuster goes beyond LinkedIn, offering automation solutions for Instagram, Facebook, Twitter, and more. So, if you’re ready to find high-quality audiences, automate your outreach, and personalize your communication – all under one user-friendly platform – PhantomBuster is the key to unlocking explosive growth.

Pricing

With a flexible pricing structure ranging from free to $900 per month, there’s a plan to fit any budget and business need.

Pros

• Simple and Intuitive Interface: Easy to navigate and understand, even for beginners.
• Pre-Built Templates: Saves your time by offering a variety of templates for common LinkedIn outreach tasks.
• Clean Design: Provides a user-friendly experience with a well-organized layout.

Cons

• Limited Exporting & Storage: This may not offer all the exporting and storage options you need for your data.
• No Field Separation AI: Currently lacks AI functionality to automatically separate data fields during extraction.
• CRM Integration Focuses on HubSpot: While it offers an AI migrator for HubSpot, it doesn’t support other popular CRM platforms.

4. We-Connect

We-Connect can revolutionize your lead generation efforts with its robust automation features. Imagine sending personalized messages, initiating connection requests, and managing follow-ups – all on autopilot. We-Connect streamlines this entire process, freeing you up to focus on closing deals and building relationships.

This powerful LinkedIn automation tool boasts over 30 features designed to maximize your productivity while keeping your account secure. Craft personalized outreach campaigns tailored to specific audiences, leverage AI-powered content creation for faster message writing, and seamlessly integrate with your existing email marketing platform. We-Connect caters to diverse needs, making it ideal for sales professionals, marketing agencies, consultants, and coaches alike.

Intrigued by the power of automation but worried about complexity? We-Connect offers a user-friendly interface with dedicated customer support to ensure a smooth onboarding experience.

Pricing

Its straightforward pricing model eliminates confusion – just $49 per user per month unlocks the full potential of We-Connect’s automation magic.

Pros

• Powerful Automation: We-Connect automates outreach tasks like sending connection requests, messages, and endorsements, saving you tons of time.
• Personalized Touch: Craft unique outreach sequences with custom messages for a more human touch.
• Streamlined Workflow: Integrate We-Connect with your email marketing platform for a seamless communication flow.
• Expert Help: Get assistance from their dedicated customer support team whenever you need it.

Cons

• Learning Curve: New users might need some time to familiarize themselves with all the features.
• Advanced Features Cost More: Unlocking the full power of We-Connect might require a higher pricing tier.
• Stay Compliant: Close monitoring is essential to ensure your outreach aligns with LinkedIn’s policies.

5. Dux-Soup 

Imagine seamlessly connecting with qualified leads, nurturing connections, and boosting engagement – all while saving precious time. Dux-Soup integrates directly with your LinkedIn account (Chrome browser only), so there’s no need to juggle external platforms.

New to LinkedIn? No worries! Dux-Soup’s intuitive interface and comprehensive support resources make it a breeze to navigate, even for beginners. With Dux-Soup, you can automate tedious tasks like sending connection requests, following profiles, and even sending personalized messages. This allows you to focus on building meaningful relationships with potential clients or partners.

Pricing

Dux-Soup caters to various needs with its flexible pricing structure. The free plan offers a taste of its functionalities, perfect for testing the waters. For growing businesses, the Professional plan ($11.25/user/month) unlocks valuable features like multi-channel outreach and automated follow-up sequences. Power users seeking advanced automation and in-depth analytics can opt for the Turbo plan ($41.25/user/month).

Pros

• Effortless Setup: Dux-Soup functions as a Chrome extension, making it user-friendly and easy to integrate with your LinkedIn workflow.
• Automation Powerhouse: Automate repetitive tasks like sending connection requests, follow-ups, and even endorsements, saving you valuable time.
• Seamless LinkedIn Synergy: Dux-Soup integrates smoothly with LinkedIn, allowing you to manage outreach directly within the platform.
• Budget-Friendly Options: Choose from affordable pricing plans that fit your needs.

Cons

• Feature Focus: Dux-Soup excels in automation but might lack the advanced features offered by more comprehensive LinkedIn outreach tools.
• Compatibility Considerations: Occasional compatibility issues may arise with LinkedIn updates, requiring adjustments.
• Limited Insights: Dux-Soup’s basic analytics and reporting capabilities might not provide the in-depth data some users require.

6. Dripify

Dripify can be your game-changer. This advanced automation tool streamlines your prospecting efforts, allowing you to connect with the right people and build valuable relationships effortlessly.

Here’s how: Imagine filtering highly targeted leads directly from your LinkedIn searches, then setting up a personalized drip campaign in minutes. Dripify lets you craft a sequence of automated actions like sending connection requests, follow-up messages, and even endorsements, all sprinkled with strategic delays to mimic natural human interaction. Plus, you can leverage smart conditions to tailor your outreach based on lead responses, maximizing engagement and boosting lead conversion.

Pricing

Whether you’re a business owner, marketer, or recruiter, Dripify empowers you to scale up your prospecting with ease. Try it risk-free with their seven-day trial, and unlock the full potential with their tiered pricing plans. Choose from Basic ($59/month) for individual users, Pro ($79/month) for growing teams, or Advanced ($99/month) for high-volume outreach – there’s a perfect fit for every need.

Pros

• Saves Time: Streamlines lead generation process, freeing up valuable time.
• Easy to Use: Simple integration and automation features make it user-friendly.
• Cost-Effective: Offers competitive pricing compared to other LinkedIn lead generation software.
• Powerful Features: Includes a comprehensive suite of tools for effective lead generation.

Cons

• Customer Service: Reviews mention inconsistency and potential issues with responsiveness.
• Messaging: Concerns were raised about outdated message templates and the usability of the message builder.
• Account Suspension Risk: Aggressive automation might trigger LinkedIn’s anti-spam measures.
• Billing Issues: Some users report unclear billing practices.

Conclusion

Hence, with the right software, you can craft effective LinkedIn outreach campaigns that nurture relationships and generate leads. From automating connection requests to personalizing messages at scale, these tools empower you to maximize your outreach efforts. So, don’t wait any longer! Sign up for a free trial of one of the software options listed above and watch your LinkedIn connections blossom into valuable business relationships.

The post Top 6 Software for LinkedIn Outreach Campaigns appeared first on Leadrebel Blog.

Keeping high conversions has been a great struggle for many businesses. There are many aspects influencing conversion rates, so it’s important to use the right conversion rate optimization tools to increase the efficiency of your optimization efforts.

Turning visitors into customers and views into leads is what every marketing team strives for, but without the right conversion rate optimization tools, it all can seem like a mammoth task. 

In this article, we have collected the 10 best CRO tools, which can help you optimize conversions and increase the sales made on your website. CRO tools help you identify why visitors might not be converting into leads or customers, help you identify changes that will increase conversions, and help test changes before implementing them.

What is a conversion rate?

A conversion rate records the percentage of users who have ‘converted’ in other words completed a desired action, like clicking on an advertisement. This rate is calculated by taking the total number of users who ‘converted’ and dividing that by the total number of users who visited a site, listed through an advertisement, etc. Basically the higher your conversion rate is, the more effective is your content. 

A conversion can refer to various actions a user takes, such as opening an email you sent, filling out a form on your website, signing up for a giveaway, and even buying a product. 

While purchasing a product or service is a great conversion, the other actions are also very valued since they bring a user one step closer to becoming a customer. As a user fills out a form or signs up for a giveaway they provide personal information, which is then used to target them more effectively. 

Main advantages of using tools for conversion rate optimization

Conversion rate optimization is a win-win situation, the customers have a great experience which makes them happy, and you in return get more ‘converts’ which makes you happy. Nonetheless, let’s take a closer look at the main advantages of conversion rate optimization (CRO): 

Understand your customers better

A truly successful business is a truly passionate one, one that’s obsessed with catering to its customers and finding solutions to their needs. With an effective CRO tool, you’ll be able to fully understand every aspect of your customer’s journey, product/service experience, and more.

Decrease acquisition costs

If you are investing big money to increase the traffic on your site, conversion rate optimization will make every penny worth it, it will help maximize value from the invested money. The more you tailor your user’s experience the less it will cost your organization to gain new customers. 

Leverage current website traffic

Many have a false thought of driving fresh traffic to their site for new conversions, however, with the right CRO tools you can focus on optimizing your website for your current users and making the most of your existing marketing and campaigns. Fundamentally, rather than attracting first-time users, strive to hold onto returning visitors. 

Increase the current customer lifetime value

Thanks to CRO tools you can identify which customer journeys are profitable and which you need to work on. CRO analytics tools help their users identify the most loyal customers, with a list of these customers you can target them with individual messages to keep their customer journey positive and fueled. 

Make your website experience more functional

During a conversion rate optimization audit, you’ll be able to identify areas where users are getting stuck or confused, which could be fixing navigation buttons or instructions on how to fill out a form. By just fixing these misunderstood functions and website bugs, you’ll notice how your customer experience and conversion rate improve.

10 best conversion rate optimization tools

In the list below we tried to gather the best conversion rate tools, everything from testing tools, web analytic tools, and customer journey mapping tools, etc. Here are some of the best CRO tools for testing new changes.

HelloBar

HelloBar is a WordPress plugin that allows you to create popups and alert bars that turn traffic into customers. Thanks to the plugin you can significantly minimize making assumptions and have higher chances of converting call-to-actions, basing your decisions on effective A/B testing and precise visual data. 

Two amazing qualities of HelloBar are its customizability and compatibility. That being it’s super easy to integrate the plugin with other websites since it has such a straightforward interface. If we talk about customizability, there are various ways you can edit your touch onto the design and see it convert like crazy. 

Instapage

Wondering how to create a powerful landing page that generates new high levels of leads and helps you improve your conversion rates? Instapage is probably the number one solution for you, with its extremely easy-to-use page builder, you’ll have professional and conversion-friendly pages within minutes. 

Once you have created the perfect pages, integrate other InstaPage CRO features, such as the analysis tool and the heat mapping tool to optimize pages based on client behavior and needs. The best part is that you don’t need advanced coding skills to get the best outcomes. 

ConvertBox

ConvertBox is a CRO tool that’s ideal for creating highly targeted opt-in forms and running split-tests to boost conversions fast. The plugin’s main aim is to offer a personalized experience to clients and traffic, the intelligent targeting features allow you to personalize messages based on a number of factors, plus you get various custom fields and layouts. 

ConvertBox’s smart system collects and analyzes multiple variables which you then receive in a type of report helping you accurately target specific customer segments. Most importantly, you can track this all in real-time, meaning fixing changes on the go is possible. 

OptinMonster

Looking to increase your newsletter signups, content engagement, and product sales? Check out OptinMonster, a lead-generation tool with just the right features, the plugin is compatible with several platforms, plus you get regular updates with cool features added. 

You can change the appearance of your lead generation assets within minutes, OptinMonster offers several features to do so and has a vast library of customizable templates for opt-ins and popups. 

Google Analytics

Google Analytics is probably the most well-known and popular web analytics tool out there, and most importantly free to use. As a Google tool, it seamlessly integrates with other Google tools like Ads, Studio, Analytics, etc, when comprehensively interrogated you can receive the perfect map website performance. 

A great thing about Google Analytics is automatic data collection, with automatic website reports you get to focus on answering questions as to why or why don’t pages convert, and you can uncover audiences’ behavior and useful insights. 

CrazyEgg

Another powerful conversion optimization tool for agencies and ecommerce stores, CrazyEgg implements mouse-tracking tech to map customer interactions with your website. Thanks to their technologies you get visual data of where your traffic comes from, what parts of a page get the most clicks, and what parts need to be addressed. 

If insights are not enough for you, Crazy Egg visitor sessions are all recorded, from start to finish, with every click and every move. For an in-depth analysis, you can watch these sessions and see exactly how visitors interact with pages. 

SurveyMonkey

If you have been searching for the perfect platform to conduct surveys, SurveyMonkey is the go-to. With over 200 survey templates and 13 question types, accessible tools, and customizable elements, the platform has impressive data-reporting visuals.

SurveyMonkey tool’s easy interface, robust data analytic capabilities, and survey setup and customizability are hard to match. 

UsabilityHub

UsabilityHub is a research platform designed to help businesses with their landing pages and to make sure they are fully optimized for conversions when it comes to design. The creators of UsabilityHub developed custom surveys based on defined logic conditions, which provide a clear idea of what users like and what they don’t. 

You can use the tools provided to tweak everything about your site, starting from the visual elements to the copy. Overall, the relatively inexpensive costs you pay for UsabilityHub get you a high-speed, powerful conversion optimization platform. 

LeadRebel

This list wouldn’t be complete without our own software: LeadRebel! If you have at least some basic experience in online marketing, then you know that conversion rate of any given website is in a low single digit range. If 3% of your traffic converts into some kind of leads or purchases, it is already a good rate. For vast majority of websites, traffic conversion rate is lower.

LeadRebel can easily fix this problem by recognizing up to 30% of your website visitors companies, showing you detailed information about companies, which visited your website and thus generating warm leads “to go”. That would give you an opportunity to convert 10 times more of your website visitors, then by “traditional” inbound methods.

Optimizely

Optimizely’s Intelligence Cloud is built for enterprises, it offers flexibility and control over large business needs, and provides first-class digital optimization tools that will accelerate your revenue. 

Optimizely is primarily designed for high-traffic websites but is known to work both on low-traffic sites as well. With innovative split and multi-page capabilities, you can run experiments on the same page simultaneously, saving you time and effort. 

Conversion Rate Optimization Tools: Conclusion

Turn your lead generation efforts into big conversions, all you’ll need for that is the right conversion rate optimization tools. Every successful CRO starts with the right tools. If you choose from the listed 10 best conversion rate tools, you can be sure of success, however, remember to choose wisely depending on your website’s main needs and issues. 

Image source: https://www.flickr.com/photos/91261194@N06/49723528776

The post Conversion Rate Optimization Tools: 10 Software Which Improve Your Website’s Conversion Rate appeared first on Leadrebel Blog.

There are many use cases for lead software within B2B (business-to-business) companies. Depending on the use case there is a wide range of lead software: Some of them collect and display company data. Other programs automate sales. All software products aim to make sales workflow for B2B companies more effective.

However, with the variety of programs on the market, it is difficult to keep track. That is why we have summarized the most popular lead software categories and present one program per category. This makes it easier for you to find the right tool.

Types of Lead Software: Overview

• Our tip: Website visitor detection and traffic analysis software
• Software for workflow & social media automation
• Software creating lookalike audiences
• Lead software to find records
• Program for simplified sales promotion

The type of lead software you choose depends on your business goals, scope, budget, and the nature of your business. Some programs integrate with your existing CRM (customer relationship management) program, others use their own lead nurturing tools.

Tip: Use the free demo versions or free trials of the tools presented to find out whether the specific lead software meets your needs.

What Does Lead Software Do?

B2B companies used to generate leads with cold calls or classic advertising. Today, lead generation has moved online, as almost all B2B decision makers begin the research process for a new acquisition on the web.

Manually intercepting each one of these interested parties in the right place and addressing them today means unnecessary personnel effort. This is where lead software comes in.

Lead software automates (some or almost all steps) the process of generating leads online. They also prepare information on when and how you can contact a prospective customer.

A comprehensive lead generation tool transforms your website into an information hub. Thanks to the processed data, you can learn how and when to address a lead so that you increase your chances of closing a sale.

Lead Software Categories:

1. Website visitor detection using traffic analysis
2. Workflow & social media automation
3. Create lookalike audiences
4. Find and group/categorize records
5. Tool for sales promotion and sales prospecting

Lead Software Category 1: Website Visitor Detection Using Traffic Analysis

Featured Lead Software: LeadRebel

LeadRebel is a SaaS (Software as a Service) for B2B lead generation and new customer acquisition. It analyzes your web traffic and supports the sales team: they can easily access processed data within the program, which shows the salesperson information about where the prospect is on the interest scale.

For this purpose, the data on your website is identified, analyzed, and compared with the internal database by LeadRebel. The program then provides usable contact information. In this way, valuable leads are continuously made available to sales.

A large company database and the use of AI (artificial intelligence) algorithms make it possible to identify commercial website visitors. LeadRebel offers an export option for leads.

Thanks to LeadRebel tracking you can:

• See this information for each visitor: company name, address, phone number, email, company description, company category and size, list of employees.
• Develop a targeted strategy for how you want to contact the visitor.
• Use the software in combination with other programs (e.g., CRM).
• Provide your sales team with warm leads and hot prospects.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B sales teams and marketers from the DACH region.

Lead Software Category 2: Workflow & Social Media Automation

Featured Lead Software: TexAu

TexAu is a growth automation platform that enables businesses to scale faster using the real power of automation and data.

Social media marketing, web design, LinkedIn, SEO, SEA, Google Ads, Facebook—let’s face it: Keeping up with every aspect of online marketing takes a tremendous amount of time and money. How is it possible to quickly find out what really brings satisfying results without using expensive resources?

This is where TexAu comes into play. TexAu saves its user’s time.

With over 120 automations and countless integrations, we aim to make it easier for entrepreneurs to seize business growth opportunities.

With TexAu you can seamlessly extract data from different social media platforms, enrich it, connect it to your favorite CRM, and share it with tools you already use every day.

You can extract information from Facebook groups, interact with Instagram users, group posts by hashtags, and specifically search for email addresses of potential customers. Users also appreciate that the features allow them to interact directly with the competition’s social media followers.

Price: Available from 29 USD per month.

Who is this program valuable for? For B2B companies that want an active social media presence, but do not want to hire a social media agency or an employee.

Category 3: Create Lookalike Audiences

Featured Lead Software: Echobot Target

Echobot Target is currently considered the largest B2B database. The program is designed to help marketers increase sales opportunities and lead generation by identifying the right time to approach customers. Users can use AI to segment the data according to visitor needs. The program allows you to easily create lookalikes.

What are B2B lookalikes?

B2B lookalikes are similar in profile to “hot leads” or the existing “dream company” with high revenue potential.

In this case, B2B lookalikes are generated by AI. The program uses an existing reference list and key attributes of companies (e.g., grouped by prospects, existing customers, or leads) and filters the database for other suitable companies.

High-quality data is therefore the basis for B2B lookalikes. With an ICP (ideal customer profile), you can ensure that the company list fits and churns out the right lookalikes.

Before the software can be used effectively, a user must upload a list to the tool or to the ad managers of LinkedIn and Co. Another option is to create lookalikes based on a Facebook or LinkedIn audience.

Price: Available from 299 USD per month.

Who is this program valuable for? For B2B marketers who do not want to spend time analyzing data themselves, and searching for companies that match the ideal customer.

Lead Software Category 4: Find and Group Records

Featured Lead Software: Ocean.io

Ocean.io is a company from Denmark that not only builds its own database, but also actively includes the CRM of a company. B2B companies can leave the qualification and assignment of inbound leads to Ocean.io’s automated data flow.

The program discovers new customers and finds any company that matches the customer’s profile—whether created in your own CRM or not. CRM data analysis is the underlying technology here. It effectively groups accounts, and generates perfectly segmented, similar audiences.

Price: Available from $54 per month per user.

Who is this program valuable for? For sales and marketing teams who want to target their sales focus.

Category 5: Tool for Sales Promotion and Sales Prospecting

Featured Lead Software: Overloop

Overloop is a sales automation platform that offers users various sales promotion opportunities. The tool makes it possible to find potential customers and contact information. The program also aims to reduce the time you spend on manual data entry.

The lead software Overloop (formerly Prospect.io) covers four areas:

• Build lists:

You can search website domains for all emails issued by the company.

The tool includes a Chrome extension for browsing LinkedIn that directly displays email addresses of potential clients.

• Automate outbound:

Once a list has been created (for example with the add-ons above) you can have Overloop automatically follow up a lead.

• Increase productivity:

For example, manual data entry is no longer necessary due to software integration.

• Analyze and improve campaigns:

The lead software analyzes the effectiveness of email campaigns: opening, click and response rate, bounce rate, and conversion tracking. Thanks to these facts and figures, Overloop makes it possible to answer questions with data.

Price: Available from $79 per month.

Who is this program valuable for? For B2B sales teams of small and medium-sized companies who want to automate sales promotions.

Conclusion: Have You Found the Right Lead Software?

Lead software is valuable if you want to automate parts of your lead generation process. It relieves sales teams by independently performing hard work that previously had to be done manually. The right program is also a big help in identifying, following up, and nurturing existing leads.

Is now the right moment to use lead software? Over time, the use of lead software should cost neither energy nor time, but rather become a tool that accelerates and rationalizes all tasks that arise daily. For it to be worthwhile, the tool should integrate seamlessly into your entire sales process. If your goal is for the lead software to be a relieving factor for your team, then try LeadRebel free of charge for 14 days.

The post Find the Right Lead Software appeared first on Leadrebel Blog.

What are the best B2B Lead Generation Tools nowadays?

Setting up an effective lead generation pipeline is a challenge. But once you do, you will be able to scale faster and sell in a more targeted way. With these ten B2B lead generation tools, you will be well-equipped for 2021.

What are B2B Lead Generation tools?

B2B lead generation tools are programs, websites, or online resources that help sales teams and digital marketers to convert website visitors into leads and customers.

Lead Generation Software: 2021 Edition

The Best B2B Lead Generation Companies and Services:

1. LinkedIn Sales Navigator
2. Pipedrive
3. LeadRebel
4. Echobot TARGET
5. SALESmanago
6. Marketo Marketing Automatisation
7. Intercom
8. Hotjar
9. Hunter.io
10. CallPage

Make best out of LinkedIn with: LinkedIn Sales Navigator

If you are a LinkedIn power user, it may be beneficial to invest in LinkedIn Sales Navigator.

Prices start at €49.58/month. You can test the Sales Navigator free of charge for 7 days. There are three paid versions; an app is also available. 

LinkedIn developed this utility for sales and customer relations professionals to utilize the business network in a targeted manner throughout the various stages of the sales cycle:

• Pinpoints leads using 20 search criteria
• Shows all updates and profile changes as soon as you follow a lead
• Automatically receive lead recommendations and see who has viewed your profile 
• Contact the lead directly via private messages
• Save leads directly into your CRM from LinkedIn

Lead generation software: Pipedrive

Over 95,000 companies of all sizes use Pipedrive, a user-friendly and effective CRM software for lead generation. 

Various Pipedrive plans are available. You can test the free version for 14 days. Paid versions are available starting at $12.50/month for the Essential package, $24.90/month for the Advanced package, and $49.90/month for the Professional package. The lead booster option costs $39/month and can be added to any package.

The CRM automates all lead interactions. You can retrieve new contacts directly from the data of newly launched marketing campaigns. Tracking and follow-up can also be automated to increase the chance of making a sale.

The user-friendly dashboard displays all lead data in one place. Pipedrive further supports the user in choosing the right time to make contact. The new Lead Booster is an additional feature that automatically generates more leads based on algorithms.

B2B lead generation with: LeadRebel

LeadRebel is a lead generation tool designed specifically for global B2B companies. It analyzes your web traffic and supports the sales team by keeping them fed with a steady flow of “warm” leads. 

Pricing: 14 days for a free trial, after that €29 per month. 

With LeadRebel tracking, you can:

• See which company visited your website and what actions were performed on the pages
• For each visitor, you can see the following information: company name, address, telephone number, email, company description, the company category and size, list of employees
• Work out a selective strategy to contact the visitor
• Search for employees in a company
• Provide your sales team with warm leads and prospects

The employee data shown on LeadRebel also come from open sources and can easily be found by searching the Internet. It can be integrated with various other programs.

Software for sales and marketing intelligence: Echobot TARGET

Echobot is one of the leading providers of cloud software for sales and marketing intelligence in German-speaking countries. Small, medium, and large companies use the tool.

You can try Echobot for free. The provider offers a flat rate for €299 per month. 

The program lets you query data from over 12 million companies. You can filter them according to your personal criteria and thus focus on the right companies. Also, paying subscribers appreciate the latest news feature, e.g., displaying a change of manager in the respective company in a kind of newsfeed. Buy signals within the program indicate the companies’ demands, and the lead alert informs about new sales opportunities. 

B2B Lead Generation Tools: SALESmanago

Salesmanago is a marketing automation and lead generation sowftare for small, medium, and large enterprises in the e-commerce, B2C, and B2B sectors. This cross-channel tool helps create effective B2C and B2B campaigns. 

You can start with the free version. Likewise, you can use the free trial version to test the features of the paid version, which costs $55.78/month.

The tool is regarded as a complex email automation tool for email marketing, live chat, and mobile marketing. The company, based in Poland, claims it offers “360° customer view, omnichannel communication, and artificial intelligence.” 

• Monitoring website visitors
• RFM analysis and automation: segmentation and creation of automated actions based on the lead’s behavior
• Mobile Marketing Automation: Monitor user behavior within the app
• Algorithms to optimize the display of recommended products based on user behavior
• Content optimization: A/B/X testing of contact forms, landing pages, product recommendations

Lead generation tool: Marketo Marketing Automatisation

Marketo is one of the world’s largest providers of marketing automation software. The program’s objective is to set up and use each step of the buyer’s journey best possible. The tool promotes and facilitates engagement. 

The price point is about $900 per month, one of the most expensive options on the market of B2B lead generation suites. An app is available, too.

Marketo is a comprehensive solution that includes lead scoring, lead management, email marketing, and marketing analytics. You can scale and customize Marketo to meet your business needs by selecting the individual functions that your company needs at its given stage. In terms of B2B lead generation, it is considered one of the best end-to-end solutions in the world.

B2B Lead Generation Tools: Intercom

Intercom is a real-time conversation tool for businesses large and small. It increases the conversation rate on the company website using direct messages, chats, and chatbots. 

No free version is available, but a 14-day trial version with all functions is. The price for the full version is $39/month for small businesses; larger companies pay $499/month.

Thanks to Intercom, you communicate directly with leads on the website. You can create rules for when and where to present messages to visitors. For example, if a prospect spends more than 60 seconds on your pricing page or views the page a second time, a live chat window appears suggesting appropriate packages to the prospect.

Intercom is a multifaceted product that can collect and analyze product feedback, manage objections, and collect leads.

Improve your website’s conversions with: Hotjar

Hotjar is an analytics software that eliminates all guesswork about your visitors’ behavior using pinpoint tracking. The software is suitable for startups and SMEs, digital marketers, CRO specialists, and web and UX designers.

You can test the software for free. The full version comes at €39.00/month.

By using heat maps, the tool will show you a visualization of all user interactions from different angles. Their main objective is to empower you to make the right changes to your website and landing pages, improving the conversion rate and usability. 

Lead generation software: Hunter.io

Hunter.io is the “hound” among the B2B lead generation tools. It is a tool that lets you search and verify email addresses. It is suitable for individuals, SMEs, companies, and teams.

Up to 50 requests per month are free of charge. 500 queries a month are available for $49 for 30 days, and just under $400 a month gets you 30,000 queries and premium features.

Hunter is essentially an online data source. You can use the tool to find the correct email address based on the first name, last name, and website.

After the completed search, the email addresses that you can use for lead generation will be displayed. It is also possible to show all valid email addresses of a company that are publicly available on the web. Thanks to bulk functions, Hunter can also handle multiple emails, company names, and domains simultaneously. 

Other functions: 

• Chrome extension, which displays names while browsing
• Add-on for Google Sheets
• CRM integration 

Lead generation software: CallPage

With CallPage, you can generate leads at scale. The click-to-call widget helps you improve customer experience and convert more visitors into calls and customers.

Pricing: 7 days for a free trial, after that you can choose one of three plans: Basic – 0$, Basic+ – 25$, Professional – 129$, Premium – 329 $. 

CallBack automatically connects the potential buyer with an appropriate consultant. Visitors can leave a text message or schedule a call at a time of their choice. The widget’s appearance can be personalized to match the design of your website.

Popular features:

• Call-me-later function
• Widget customization
• Click to call
• Lead generation
• Analytics dashboard
• CRM Integration

This tool encourages an immediate conversation and connects a potential client with a consultant in 28 seconds, which has a direct, positive influence on conversion rates and sales results.

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