LeadRebel and customer acquisition: winning new customers step by step with software
All industries worldwide record more online search traffic, providing companies with vast amounts of data ready to exploit. Yet in lead generation and during customer acquisition, marketers keep wasting time and resources because data or programs are not used properly. Have you noticed this, too?
According to Salesforce, 21% of all sales reps spend between 8 and 15 hours per week generating leads.
With the right lead generation software, tailored to your company’s needs, you can harvest a steady stream of “warm” leads and benefit from add-ons, such as contact ads or web analytics.
One such software solution is LeadRebel. With it, we will show you how you can acquire new customers more effectively. With LeadRebel and the right prerequisites, you know exactly which companies visit your website.
LeadRebel makes contacting customers easier because you know exactly:
1. That company ACME is interested in your service or product
2. What this visitor has looked at on the website
3. Whether the company belongs to your clientele
In LeadRebel, you can store a POI (person of interest). Then, LeadRebel inspects the data autonomously and automatically identifies corresponding POIs in the company.
What is LeadRebel? How does LeadRebel support customer acquisition?
LeadRebel is Software-as-a-Service for B2B lead generation and customer acquisition. It analyzes your web traffic and supports your sales team by keeping them fed with a steady flow of “warm” leads.
To do so, LeadRebel classifies and analyzes the data on your website. The tool then returns the corresponding contact information, using an extensive company database and AI algorithms to identify commercial website visitors. The program also offers an option to export the leads. In this way, promising leads are continuously harvested for the sales department.
With LeadRebel tracking, you can:
- See the following information for each visitor: company name, address, telephone number, email, the company description, company category and size, list of employees;
- Work out a selective strategy to contact the visitor;
- Use the software along with other tools (such as CRM);
- Provide your sales team with warm leads and hot prospects;
Process: customer acquisition step by step
Let’s be clear. There are prerequisites your website must meet before you should install LeadRebel. Otherwise, the investment won’t be worthwhile.
- The first condition to fulfill: generate enough traffic.
Without, LeadRebel won’t be able to gather sufficient data to provide you with useful information.
If you want, our professionals can support your entire traffic generation process, improving your long-term success in acquiring new customers.
You (or we, as your online marketing service provider) generate traffic through various advertising networks such as Facebook Ads, Google, and Bing Ads. Besides, you may already use measures such as SEO, SEM, affiliates, blogging, or email marketing.
We increase your relevant website traffic and boost the number of potential leads even further by deploying targeted advertising campaigns and high-quality traffic.
If you believe there is still room for improving your website traffic, please contact us for help here and now.
Acquiring new customers: powerful tips for customer acquisition
Deploying software may be an initial step toward warm leads, but it will be insufficient on its own. Such tools are meant to consolidate and streamline your sales team’s work complementing your marketing team’s efforts.
That’s why it’s vital to ensure that sales and marketing work in sync. To do so, any software used within your company should interoperate with each other.
Keep the following in mind when dubbing your sales and marketing teams (tips):
- Integrate all your lead generation channels into one CRM software.
- Important messages about your company and offerings should be communicated to the outside world consistently, i.e., on your website and all other online channels.
- All lead generation forms should ask for information relevant to your industry, which sales reps can evaluate and exploit.
In short: all points of contact your leads go through should be aligned and coordinated.
Step 1 in acquiring new customers: software integration
Once you have enough traffic (we’ll be happy to advise you on this point), you can start integrating LeadRebel and using it immediately.
LeadRebel will offer your company the following benefits:
– Extensive company database for the DACH market
– Identification of the site visitor’s organization
– Finding employees within these organizations
– Classifying the businesses by industry and size
Software integration is easy
Integrating the LeadRebel process is straightforward. All you need to do is adding a code snippet to your website.
Once done, the actual monitoring of your daily website visitors can begin. Each day you can store a POI (Person of Interest) in the software. LeadRebel inspects the data autonomously and automatically identifies corresponding POIs in the company. Handy: LeadRebel supports you in defining important contact points: Which landing page did the contact visit? Did he download a whitepaper or open an email?
After the qualification, you can decide how to store the information in LeadRebel. The tool will create a new contact with the associated business information automatically. You can assign a lead owner and control who can see it.
Next, you export the dataset in a convenient format of choice and forward it to the sales department. From now on, their task is much easier than before, as they now have information ready-to-contact.
Step 2: in acquiring new customers: marketing strategies
You already know a lot about your potential customer by now. Leads are evaluated based on the prospect’s behavior, and you can define the next action. With facts on how and when your customers interact with your brand online, you can create a one-to-one customer journey. It helps your sales team focusing on qualified leads personally while maintaining other leads automatically.
Professional software highlights successful marketing strategies and customer acquisition
The right software combo for winning new customers should ease your lead generation. To do this, you need to determine which marketing campaigns work and which ones don’t.
Your CRM software should be compatible with LeadRebel to keep lead data up to date. When lead source information is available, your sales and marketing teams can tailor their messages even closer to the customer’s needs.
Automatic reminders: They keep you informed about your campaigns. Automatically create a flowchart with customer interactions and the “next steps.”
While personal contact is vital in most sales processes, many tasks can (and should) be automated to boost efficiency.
Lead management: At almost any point in your sales pipeline, a personal call speeds up the sales process. Sometimes, however, leads are not ready to enter the next stage of the sales process.
You can completely automate the lead maintenance tasks programmatically. According to a study by Marketing Sherpa, marketers make one crucial mistake during lead maintenance, though: instead of taking action at this point, they let the lead cool down again. Avoiding this error results in a 79% increase in conversion rate, meaning thousands of sales.
In the beginning, less than a third of all leads are “hot.” But remember: many marketing departments spend big to source leads. Not contacting them and letting them cool down again is an enormous waste.
Step 3: How to address prospects?
Did you do your homework by now? Then, you are ready for the next step. How do you address the prospects best, by cold calling, emailing, LinkedIn, or snail mail?
We can’t generalize here because the most effective method depends on various factors such as your industry and team.
The most popular ways of approaching customers when acquiring new customers:
- B2B phone acquisition
Calling is not prohibited in B2B, but you must observe various regulations, such as GDPR. Generally, you are on the safe side when a business contact existed or calling is common in your industry. LeadRebel is GDPR-compliant and one of the few providers focusing on the DACH region.
- Exploit your networks
Xing and LinkedIn are at the top of the list. Invest in relationships if your counterpart is interested, too. As a reminder: LeadRebel eliminates annoying and tedious contact research. A sophisticated approach is the groundwork for your lead management.
- Letters and mailings
In principle, direct marketing campaigns by conventional mail are permitted. This hasn’t changed with GDPR. Be it a letter, flyer, or a whole catalog: You can send your corporate message by mail to existing or new customers.
The advantage: It can be extensive.
The disadvantage: Compared to other marketing activities, conventional mailing campaign costs per recipient are high
Mailings can be an excellent way to maintain existing customers. High-quality materials and professional design are mandatory in this case.
- Email marketing
LeadRebel and customer acquisition — the key findings
The LeadRebel software, founded on sufficient traffic, creates the right conditions for acquiring new customers. With the software solution, you can determine which company has visited your website.
With that, planning becomes easy because you know exactly what you need:
- that company ACME is interested in your service or products
- what this visitor has looked at on the website
- whether the company already belongs to your clientele
- LeadRebel can store a POI. LeadRebel inspects the data autonomously and automatically identifies corresponding POIs in the company.
- Your sales team receives a steady stream of warm leads
- You decide how you want to address the customer
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