Understanding how many visitors a website gets is critical for businesses, marketers, and anyone looking to grow their online presence. Knowing your website traffic provides insights into how well your strategies are working and what adjustments might be necessary to achieve your goals. In this article, we’ll explore how to check how many visitors a website gets and introduce several tools, including LeadRebel, that make this process straightforward and effective.

Why Website Traffic Matters

Website traffic is a key indicator of your online success. By analyzing the number of visitors and their behavior, you can:

• Evaluate Marketing Campaigns: Determine which campaigns drive traffic and provide the best ROI.
• Understand Your Audience: Identify visitor demographics, interests, and behavior patterns.
• Optimize Conversions: Pinpoint areas of your site that need improvement to enhance user engagement and conversions.
• Benchmark Competitors: Compare your traffic metrics with competitors to assess your market position.

You can do all the job by yourself, or ask a growth marketing agency like Growth Divison to help you with that.

How to Check How Many Visitors a Website Gets

There are several ways to monitor website traffic, depending on whether you’re analyzing your own website or researching competitor sites.

1. Google Analytics (Google Marketing Platform)

Google Analytics is a free and powerful tool to track your website’s visitors. It provides detailed reports about traffic sources, user behavior, and demographics. Here’s how to use it:

• Set Up Google Analytics: Create an account and install the tracking code on your website.
• Monitor Visitor Data: Access the dashboard to see metrics like total visits, unique visitors, session duration, and bounce rates.
• Analyze Traffic Sources: Identify how visitors are finding your site (e.g., organic search, social media, or direct traffic).
• Advanced Insights: Use features like goal tracking and funnel visualization to understand conversion paths.

Pros:

• Free to use
• Highly detailed insights
• Integrates with other Google tools

Cons:

• Steep learning curve for beginners

2. Ahrefs

If you’re interested in checking the traffic of competitor websites, Ahrefs is an excellent option. It’s primarily known as an SEO tool, but its Site Explorer feature provides robust traffic analysis.

• Traffic Overview: Get estimated monthly visitors for any website.
• Keyword Analysis: See which keywords are driving traffic to a competitor’s site.
• Traffic Sources: Analyze backlinks and referral sources contributing to traffic.

Pros:

• Excellent for competitor analysis
• Detailed keyword and backlink data

Cons:

• Expensive for small businesses
• Traffic estimates may not be 100% accurate

3. SEMrush

SEMrush is another SEO tool that provides insights into website traffic. It’s particularly useful for understanding the traffic trends of competitor websites.

• Traffic Analytics: Access reports on visitor counts, sources, and geographic distribution.
• Traffic Trends: Monitor how a website’s traffic changes over time.
• Competitor Benchmarking: Compare your traffic metrics with industry rivals.

Pros:

• Comprehensive traffic data
• Great for SEO and content strategy

Cons:

• Premium pricing
• Traffic data may be less precise for smaller sites

4. SimilarWeb

SimilarWeb offers an easy way to check estimated traffic for both your website and your competitors. It’s especially valuable for high-level overviews.

• Traffic Overview: Get monthly visitor estimates, engagement rates, and more.
• Industry Analysis: See how your website performs within your industry.
• Referral Sources: Understand where traffic is coming from.

Pros:

• Simple and user-friendly
• Includes competitive benchmarks

Cons:

• Limited data in the free version
• Less detailed for niche sites

5. LeadRebel

LeadRebel is a unique tool that not only helps you understand your website traffic but also identifies which companies visit your website. It’s particularly valuable for B2B businesses looking to generate leads.

• Visitor Identification: Track and identify the companies visiting your website.
• Detailed Traffic Reports: Understand the behavior of your visitors, including pages viewed and session durations.
• Integration: Easily integrates with your CRM and other marketing tools.
• Lead Generation: Turn website traffic into actionable leads by identifying potential customers.

Pros:

• Ideal for B2B lead generation
• Focuses on company identification
• Easy-to-use interface

Cons:

• Primarily targeted at B2B users

6. Piwik PRO (Matomo)

Piwik PRO, formerly known as Matomo, is an open-source analytics platform that allows you to track visitors while maintaining full control over your data. It’s a great alternative to Google Analytics for businesses with strict data privacy requirements.

• Visitor Insights: Get detailed metrics on visitor behavior and traffic sources.
• Privacy Compliance: Fully GDPR and HIPAA compliant, making it ideal for industries with stringent regulations.
• Customization: Customize the platform to meet your unique analytics needs.

Pros:

• High level of data ownership
• Comprehensive analytics features
• Privacy-focused

Cons:

• Requires setup and maintenance
• Advanced features require paid plans

7. Statcounter

Statcounter is a lightweight, user-friendly tool that provides real-time visitor insights. It’s perfect for small businesses or individuals looking for straightforward analytics.

• Traffic Monitoring: See real-time visitor counts and historical data.
• User Paths: Understand how visitors navigate your site.
• Custom Alerts: Get notifications for specific visitor activities.

Pros:

• Simple to set up and use
• Real-time tracking

Cons:

• Limited features compared to advanced tools
• Not ideal for large-scale analytics

Additional Ways to Check Website Visitors

If you want more granular data or need alternatives, consider these methods:

1. Web Hosting Provider Analytics: Many hosting services offer built-in analytics to track traffic.
2. Social Media Insights: Use tools like Facebook Insights or LinkedIn Analytics to measure traffic from social channels.
3. Heatmap Tools: Tools like Hotjar or Crazy Egg show how visitors interact with your site.

How to Check How Many Visitors a Website Gets: Tips for Choosing the Right Tool

The best tool for checking website visitors depends on your goals. Consider these factors:

• Budget: Free tools like Google Analytics are perfect for startups, while premium tools like SEMrush are better for in-depth analysis.
• Business Type: Tools like LeadRebel cater specifically to B2B companies.
• Ease of Use: Beginners may prefer simpler platforms like Statcounter or SimilarWeb.
• Features Needed: Advanced features like keyword tracking and competitor analysis are available in tools like Ahrefs and SEMrush.

How to Check How Many Visitors a Website Gets: Conclusion

Knowing how to check how many visitors a website gets is vital for understanding your online performance and making informed decisions. Tools like Google Analytics, Ahrefs, SEMrush, SimilarWeb, and LeadRebel each offer unique benefits depending on your specific needs.

For businesses, especially in the B2B space, LeadRebel stands out by combining traffic analysis with lead generation. By identifying companies visiting your site, LeadRebel transforms website traffic into actionable opportunities.

Whether you’re looking to improve your website, outpace competitors, or generate more leads, the tools mentioned above provide the insights you need to succeed. Start analyzing your traffic today and take control of your online growth!

Image source: https://www.flickr.com/photos/denan-production/49117082238

The post How to Check How Many Visitors a Website Gets: A Detailed Guide appeared first on Leadrebel Blog.

People often ask for Google Analytics alternatives. This has many reasons. Users’ behavior on websites is tracked by web analytics services, allowing website owners to optimize their sites for a better user experience. Google analytics and other such tools are extremely crucial in today’s digitally evolved virtual world. The benefits they offer cannot be denied however, there are data privacy considerations, especially in Europe. In January 2022 Austrian court decided that Google Analytics doesn’t comply with GDPR. More countries might follow.

Besides that, it’s not uncommon for Google to update GA, so menus, metrics, and features may be difficult to locate even if you use it regularly. There have even been cases where data has been deleted without warning. A large amount of GA data is generated by internal users and bots, which can cause your results to be skewed. 

Why do you need Google Analytics alternatives?

Millions of websites track their web traffic with Google Analytics, the most popular web analytics tool. Nonetheless, it’s not the only tool you can use. There are a variety of Google Analytics alternatives available that might even be less intrusive or fit your users’ specific requirements based on their browsing preferences. 

E-commerce and marketing areas are some of the leading industries that have specific Google Analytics alternatives. In some cases, small businesses are catered to or different pricing models are available. Some offer multiple features with specific needs or customized infrastructure. Heat maps and session recordings are available in some models. Following are the leading reasons why you must consider GA alternatives:

Privacy sacrifices

Customers could lose trust if they discover your company uses Google Analytics for advertising purposes, ultimately damaging your reputation. Furthermore, an EU watchdog has ruled that a German company was guilty of an Analytics breach. They have been sending private customer data to the US. This breaks the “Privacy Shield data protection arrangements” that the EU struck with the US in 2020.

This has been a major contributor to the development of similar new tools. European companies have been switching to other platforms due to security concerns. If your business is based in Europe and/or your primary audience is people who live in the EU, you might be looking for an effective analytics tool other than Google Analytics. 

Little to no data ownership

Data collected by Google will be retained and used as long as you use their service. Your information may be retained and used by Google and its subsidiaries according to their Terms of Service. Here’s the list of top-performing tools in Europe that can be the ideal alternative to Google Analytics. They are equally, if not more effective to keep track of user behavior on your website. Offering stats, reports, and so much more, these tools can be the real game-changer for your business enhancement. 

Adobe Analytics

In Adobe’s Experience Cloud suite for enterprises, Adobe Analytics is one of the most popular analytics tools. The platform allows you to mix and match data from any point in the customer journey and analyze it. A variety of reporting options, predictive analytics, and other valuable features are also included. Using this data, the suite creates customized experiences like product recommendations or customized landing pages for sites and campaigns. You can track user behavior and campaign performance data from your website, mobile app, and every other leading device using Adobe Analytics. 

Pricing 

Adobe is known to be a reasonably priced suite – customizable for small, medium, and large businesses. They offer three plans including Adobe Analytics select, prime, and ultimate. You can request a demo from their website and learn more about the rates. 

HubStop

HubSpot is the industry leader when it comes to analytics, marketing, and operations. Hence, HubSpot is the ideal choice for anyone looking for a one-stop solution for their marketing needs. Analytics for site traffic and SEO helps marketers manage their campaigns from creation to sales follow-up. Track your campaign performance and conversions using HubSpot without any security concerns.

Pricing

Their basic plan starts at $45 per month that offers access to some of the best analytics features. Depending on the number of users, HubSpot can cost up to $120 per month for each user. For a team of up to 10 people, you can opt for a one-year plan by paying a minimum of $500. Start by signing up for their 30-day free trial. 

Matomo

Matomo claims to be a Google Analytics alternative that protects your data and addresses your customers’ privacy. It is downloadable and completely free of cost which makes it a reasonable tool for comparatively new and small businesses. Experience exclusive features such as full tracking information including language, web pages visited, downloads, keywords used to find your site, and referral search engine. 

Don’t sweat if you are planning to switch, this tool makes it seamless and convenient to use Google Analytics importer. It allows you to import historical data from GA with just a few clicks. 

Pricing

Matomo Cloud costs depend on monthly traffic. The basic on-premise features are free but as your traffic hits increase, the cost for the cloud increases as well. If you are still trying to find the tool that best suits your business needs, opt for the free version to explore all features before making a purchase. A free 21-day trial for Matomo Cloud is available.

Fathom

Consider switching to Fathom if you are not completely satisfied with Google Analytics. It is an open-source tool that offers a simple, comprehensive, easy-to-use, privacy-first website analytics alternative. In addition, the platform is GDPR-compliant, ePrivacy, PECR, CCPA, and COPPA compliant. Some of the most notable features of this tool are Its ability to manage and collect accurate real-time data from all visitors. Using its Adblocker bypassing feature, you can make the whole process smooth and effective. A simple method of blocking IP addresses, countries, and whitelisting domains can help you make tracking, and keeping up with the user behavior, and popular trends much more efficient. 

Pricing 

Their monthly plans start at $14 for 100,000 views per month, however, the rates increase along with the monthly users and website hits. You can pick a plan according to your business needs. Check their official website for more details about pricing plans. Meanwhile, you can sign for their 7-day free trial to explore the tool and determine whether it would be the right pick for you or not. You can cancel your trial at any time you like. 

KISSmetrics

You can consider KISSmetrics as a replacement for Google Analytics if your focus is more on product and marketing analytics. SaaS and E-commerce are the primary industries benefiting  from this tool so if you are looking to enhance your sales or trying to figure out why a certain product in your catalog is doing better than the others, this tool will be able to help. Some of the leading reasons for this tool to be popular among the two above-mentioned industries are its user-friendly dashboard that shows you the drop-offs and the entire customer journey. 

Pricing 

Their starting price is $229 per month and is billed annually, however, it may vary based on which variant you opt for – SaaS or eCommerce. You can request a free demo in case you have certain confusion regarding the functionality of the tool. There is no free trial but you can reach out to their customer support to check if there is any promotion going on. 

Smartlook

User behavior can be tracked on mobile apps, web browsers, and games using Smartlook. They claim to be the only tool that combines qualitative and quantitative insights. It makes the tool easy to adapt to ever-evolving digital trends and teams. Not only do both quantitative and qualitative analytics combine in Smartlook’s toolkit, but it has the capability to work effectively if there is a sudden spike in website visitors. The tool offers many adaptable filters that can be used to focus on specific events, campaigns, web pages, or demographics. Moreover, the software now offers multiple workspaces and a REST API, making it suitable for large enterprises.

Pricing

The most basic plan that offers limited features can be purchased for $39 a month. The price increases as your website traffic increases. They offer a 10-day free trial so you can get familiar with the features and figure out whether or not all your business needs are met through this tool. You may not get access to all the features, however, the basic idea will be delivered. 

Conclusion: Google Analytics Alternatives

Analyzing traffic and planning marketing strategies can be accomplished with Google Analytics. However, it can be substituted for several other tools depending on your needs. The Google Analytics alternatives in Europe listed above are sure to meet your requirements if you’re looking for a user-friendly, cheap, and easy-to-use analytics tool.

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