Online Marketing Archives - Leadrebel Blog

Best White Label Software for Marketing and Sales: Top 10 Tools

LeadRebel — Fri, 14 Mar 2025 12:07:58 +0000

Best White Label Software for Marketing and Sales: Top 10 Tools

In today’s competitive business landscape, having a strong marketing strategy is crucial for the success of any organization. As digital marketing continues to evolve, businesses are looking for ways to enhance their marketing efforts without investing heavily in custom-built solutions. White label tools for marketing offer a way for businesses to take advantage of advanced software solutions while retaining their brand identity. In this article, we’ll explore the best white label marketing and sales software, with LeadRebel taking the top spot.

Why Use White Label Software?

White label software allows businesses to offer products or services under their own brand without having to develop the software themselves. It provides a cost-effective solution for marketing agencies, SaaS companies, and other businesses looking to scale without the overhead of building custom software. White label tools for marketing, in particular, help companies streamline their marketing efforts while offering branded experiences to their clients.

The use of white label software has several benefits, including:

– Cost Efficiency: Developing software from scratch is expensive and time-consuming. White label solutions provide pre-built, reliable software that can be branded and resold, saving both time and money.

– Faster Time to Market: By using white label software, businesses can launch new products or services quickly, without waiting for development cycles to complete.

– Focus on Core Competencies: Instead of managing development and maintenance of marketing tools, businesses can focus on delivering value to their clients by leveraging robust white label solutions.

– Customization: Many white label tools for marketing allow for customization, meaning businesses can tailor the software to their specific needs and the needs of their clients.

– Benefits of White Label vs. Own Solutions

Choosing between white label software and building a solution in-house is a decision many businesses face. While custom-built solutions offer complete control, they also come with several challenges:

– High Development Costs: Building software in-house requires significant investment in resources, development teams, and ongoing maintenance.

– Longer Development Time: Developing a custom solution can take months, or even years, to complete. With white label tools for marketing, businesses can start offering new services within days or weeks.

– Lack of Expertise: Creating high-quality software requires expertise that many businesses simply do not have. White label software, on the other hand, is developed by specialists, ensuring the highest standards of performance and security.

Ultimately, for businesses looking to expand their offerings quickly and cost-effectively, white label solutions present an attractive alternative to building proprietary software. Now, let’s dive into the best white label tools for marketing and sales.

Top 10 White Label Tools for Marketing

1. LeadRebel

LeadRebel is a leading white label software for website visitor identification, helping businesses identify website visitors and turn them into leads. With a focus on accurate data and easy integration with CRMs and marketing tools, LeadRebel is ideal for agencies and businesses that want to offer personalized, high-quality lead generation services. It supports seamless integration via API or iFrame and allows users to customize the interface to match their branding. LeadRebel’s flexible pricing plans make it an attractive option for businesses of all sizes.

2. DashThis

DashThis is a powerful reporting tool that allows businesses to create custom marketing dashboards. With its white label feature, marketing agencies can offer branded reporting solutions to clients. DashThis integrates with a variety of marketing platforms, including Google Analytics, Facebook Ads, and Google Ads, to provide comprehensive insights. The platform is highly customizable, and users can easily automate report generation, making it a time-saving solution for busy marketing teams.

3. Trello

Known for its project management capabilities, Trello also offers a white label version that allows businesses to provide customized collaboration solutions for their teams and clients. Marketing teams can use Trello for content planning, campaign management, and team collaboration. Its intuitive drag-and-drop interface makes it easy to organize tasks and track progress, and its integrations with other tools like Slack and Google Drive ensure seamless workflows.

4. HubSpot

HubSpot is one of the most popular marketing platforms that offer white label solutions. With its powerful CRM, email marketing, and automation tools, HubSpot is perfect for businesses looking to manage and nurture leads. The white label version enables agencies to offer HubSpot’s full suite of tools under their brand. With detailed analytics and a user-friendly interface, HubSpot makes it easy to track marketing efforts and improve lead generation strategies.

5. Mailchimp

Mailchimp offers a white label email marketing solution that allows businesses to provide branded email marketing services to clients. Mailchimp’s extensive automation features, advanced analytics, and easy-to-use drag-and-drop email builder make it an excellent choice for marketing agencies looking to enhance their email campaigns. The white label solution ensures that all email campaigns appear under the business’s brand, creating a seamless experience for clients.

6. GetResponse

GetResponse is another powerful email marketing tool that offers a white label solution. With features like marketing automation, landing page creation, and webinar hosting, GetResponse provides a complete marketing suite that agencies can offer under their brand. The white label version ensures that clients see only your brand, while you benefit from tools robust features and integrations.

7. SEMrush

SEMrush is an all-in-one digital marketing tool that offers a white label solution. It’s ideal for agencies that want to provide SEO, PPC, and content marketing services to clients. With SEMrush, users can track keyword rankings, analyze competitors, and generate reports. The white label version allows businesses to present SEMrush’s powerful features under their own branding, providing clients with customized insights into their marketing efforts.

8. Zoho CRM

Zoho CRM is a customer relationship management tool that offers a white label solution for businesses. It allows marketing agencies to provide customized CRM services, helping clients manage leads, track customer interactions, and automate marketing workflows. With advanced analytics, email marketing, and integration with other Zoho tools, Zoho CRM is a versatile platform for businesses looking to offer high-end CRM services to clients.

9. Howuku

Howuku is a powerful analytics and conversion optimization tool that offers a white label version for agencies. With Howuku, businesses can track website visitor behavior, run A/B tests, and improve conversion rates for their clients. The white label option allows agencies to provide fully branded reports and analytics, helping clients optimize their marketing efforts and improve overall performance.

10. AdEspresso

AdEspresso is a tool designed to optimize Facebook and Google Ads campaigns. It provides a white label solution that allows businesses to offer ad campaign management services under their brand. AdEspresso’s advanced targeting and optimization features make it an excellent tool for marketing agencies looking to manage ad campaigns efficiently. The white label version ensures that all reports and communications appear branded, enhancing the agency-client relationship.

White label tools for marketing: Summary

In conclusion, white label tools for marketing provide businesses with the opportunity to offer powerful marketing solutions under their own brand without the need to develop software from scratch. By leveraging these tools, businesses can streamline their marketing efforts, enhance client services, and increase revenue without the high costs associated with building custom solutions.

The tools listed above are some of the best in the industry, with LeadRebel taking the top spot as the leading website visitor identification solution. Whether you need reporting tools, email marketing platforms, or advanced CRM solutions, there’s a white label tool that can help you take your marketing efforts to the next level.

By incorporating white label tools for marketing into your offerings, you can provide your clients with top-tier solutions, all while maintaining full control over your brand identity.

The post Best White Label Software for Marketing and Sales: Top 10 Tools appeared first on Leadrebel Blog.

How to Check How Many Visitors a Website Gets: A Detailed Guide

LeadRebel — Fri, 15 Nov 2024 14:10:43 +0000

How to Check How Many Visitors a Website Gets: A Detailed Guide

Understanding how many visitors a website gets is critical for businesses, marketers, and anyone looking to grow their online presence. Knowing your website traffic provides insights into how well your strategies are working and what adjustments might be necessary to achieve your goals. In this article, we’ll explore how to check how many visitors a website gets and introduce several tools, including LeadRebel, that make this process straightforward and effective.

Why Website Traffic Matters

Website traffic is a key indicator of your online success. By analyzing the number of visitors and their behavior, you can:

Evaluate Marketing Campaigns: Determine which campaigns drive traffic and provide the best ROI.
Understand Your Audience: Identify visitor demographics, interests, and behavior patterns.
Optimize Conversions: Pinpoint areas of your site that need improvement to enhance user engagement and conversions.
Benchmark Competitors: Compare your traffic metrics with competitors to assess your market position.

You can do all the job by yourself, or ask a growth marketing agency like Growth Divison to help you with that.

How to Check How Many Visitors a Website Gets

There are several ways to monitor website traffic, depending on whether you’re analyzing your own website or researching competitor sites.

1. Google Analytics (Google Marketing Platform)

Google Analytics is a free and powerful tool to track your website’s visitors. It provides detailed reports about traffic sources, user behavior, and demographics. Here’s how to use it:

Set Up Google Analytics: Create an account and install the tracking code on your website.
Monitor Visitor Data: Access the dashboard to see metrics like total visits, unique visitors, session duration, and bounce rates.
Analyze Traffic Sources: Identify how visitors are finding your site (e.g., organic search, social media, or direct traffic).
Advanced Insights: Use features like goal tracking and funnel visualization to understand conversion paths.

Pros:

Free to use
Highly detailed insights
Integrates with other Google tools

Cons:

Steep learning curve for beginners

2. Ahrefs

If you’re interested in checking the traffic of competitor websites, Ahrefs is an excellent option. It’s primarily known as an SEO tool, but its Site Explorer feature provides robust traffic analysis.

Traffic Overview: Get estimated monthly visitors for any website.
Keyword Analysis: See which keywords are driving traffic to a competitor’s site.
Traffic Sources: Analyze backlinks and referral sources contributing to traffic.

Pros:

Excellent for competitor analysis
Detailed keyword and backlink data

Cons:

Expensive for small businesses
Traffic estimates may not be 100% accurate

3. SEMrush

SEMrush is another SEO tool that provides insights into website traffic. It’s particularly useful for understanding the traffic trends of competitor websites.

Traffic Analytics: Access reports on visitor counts, sources, and geographic distribution.
Traffic Trends: Monitor how a website’s traffic changes over time.
Competitor Benchmarking: Compare your traffic metrics with industry rivals.

Pros:

Comprehensive traffic data
Great for SEO and content strategy

Cons:

Premium pricing
Traffic data may be less precise for smaller sites

4. SimilarWeb

SimilarWeb offers an easy way to check estimated traffic for both your website and your competitors. It’s especially valuable for high-level overviews.

Traffic Overview: Get monthly visitor estimates, engagement rates, and more.
Industry Analysis: See how your website performs within your industry.
Referral Sources: Understand where traffic is coming from.

Pros:

Simple and user-friendly
Includes competitive benchmarks

Cons:

Limited data in the free version
Less detailed for niche sites

5. LeadRebel

LeadRebel is a unique tool that not only helps you understand your website traffic but also identifies which companies visit your website. It’s particularly valuable for B2B businesses looking to generate leads.

Visitor Identification: Track and identify the companies visiting your website.
Detailed Traffic Reports: Understand the behavior of your visitors, including pages viewed and session durations.
Integration: Easily integrates with your CRM and other marketing tools.
Lead Generation: Turn website traffic into actionable leads by identifying potential customers.

Pros:

Ideal for B2B lead generation
Focuses on company identification
Easy-to-use interface

Cons:

Primarily targeted at B2B users

6. Piwik PRO (Matomo)

Piwik PRO, formerly known as Matomo, is an open-source analytics platform that allows you to track visitors while maintaining full control over your data. It’s a great alternative to Google Analytics for businesses with strict data privacy requirements.

Visitor Insights: Get detailed metrics on visitor behavior and traffic sources.
Privacy Compliance: Fully GDPR and HIPAA compliant, making it ideal for industries with stringent regulations.
Customization: Customize the platform to meet your unique analytics needs.

Pros:

High level of data ownership
Comprehensive analytics features
Privacy-focused

Cons:

Requires setup and maintenance
Advanced features require paid plans

7. Statcounter

Statcounter is a lightweight, user-friendly tool that provides real-time visitor insights. It’s perfect for small businesses or individuals looking for straightforward analytics.

Traffic Monitoring: See real-time visitor counts and historical data.
User Paths: Understand how visitors navigate your site.
Custom Alerts: Get notifications for specific visitor activities.

Pros:

Simple to set up and use
Real-time tracking

Cons:

Limited features compared to advanced tools
Not ideal for large-scale analytics

Additional Ways to Check Website Visitors

If you want more granular data or need alternatives, consider these methods:

Web Hosting Provider Analytics: Many hosting services offer built-in analytics to track traffic.
Social Media Insights: Use tools like Facebook Insights or LinkedIn Analytics to measure traffic from social channels.
Heatmap Tools: Tools like Hotjar or Crazy Egg show how visitors interact with your site.

How to Check How Many Visitors a Website Gets: Tips for Choosing the Right Tool

The best tool for checking website visitors depends on your goals. Consider these factors:

Budget: Free tools like Google Analytics are perfect for startups, while premium tools like SEMrush are better for in-depth analysis.
Business Type: Tools like LeadRebel cater specifically to B2B companies.
Ease of Use: Beginners may prefer simpler platforms like Statcounter or SimilarWeb.
Features Needed: Advanced features like keyword tracking and competitor analysis are available in tools like Ahrefs and SEMrush.

How to Check How Many Visitors a Website Gets: Conclusion

Knowing how to check how many visitors a website gets is vital for understanding your online performance and making informed decisions. Tools like Google Analytics, Ahrefs, SEMrush, SimilarWeb, and LeadRebel each offer unique benefits depending on your specific needs.

For businesses, especially in the B2B space, LeadRebel stands out by combining traffic analysis with lead generation. By identifying companies visiting your site, LeadRebel transforms website traffic into actionable opportunities.

Whether you’re looking to improve your website, outpace competitors, or generate more leads, the tools mentioned above provide the insights you need to succeed. Start analyzing your traffic today and take control of your online growth!

Image source: https://www.flickr.com/photos/denan-production/49117082238

The post How to Check How Many Visitors a Website Gets: A Detailed Guide appeared first on Leadrebel Blog.

Intent-based Marketing – Case Studies, Metrics, and Effective Strategies

Georg Merck — Tue, 25 Jun 2024 07:33:19 +0000

Intent-based Marketing – Case Studies, Metrics, and Effective Strategies

The proliferation of AI and automation tools has significantly increased the volume and frequency of email outreach and marketing campaigns. While marketers are integrating AI to reach target inboxes efficiently, the surge in automated outbound messages is often seen as a “white noise”—undifferentiated and frequent irrelevant communication that prospects tend to ignore, failing businesses to bridge the initial contact. Notably, 91% of all such outreach emails are ignored. And hence, intent-based marketing is gaining prominence globally.

Post-COVID, McKinsey found that 71% of B2B consumers expect companies to offer personalized communications, and 79% become frustrated when this doesn’t happen. The study iterates that companies can achieve up to 40% higher revenues by addressing client intent rather than using generic messaging. Consequently, 39% of businesses now spend more than half of their marketing budget on intent data, reporting an average ROI realization within six months.

Before dwelling on Intent-data, every email marketer must consider the above statistics, especially as AI-generated email campaigns and automated funnels crowd the marketplace, often generating “white noise” without practical conversions.

In this article, we will statistically explore the reasons behind declining response rates, examine several key performance indicators (KPIs) such as click-through and conversion rates, and illustrate how intent-based Marketing are emerging as a more effective strategy.

AI-Only Approach Fails to Meet KPIs – Case Study

A recent study by Sam Koch, published in the Journal of Business and Artificial Intelligence, investigates the performance of AI-augmented cold outreach compared to traditional human-led and hybrid approaches.

The study spanned over three (3) months, involving a B2B client offering sales development services to SAAS and private equity firms. The targeted prospects were sales development leaders at B2B software companies with an average annual revenue of $5 to $50 million. The goal was to study three distinct approaches with 2,000 prospects each and compare the performance and cost:

Human-Alone Method: Traditional cold outreach conducted solely by human sales representatives.
AI-Automated Tools: Fully automated AI-driven cold outreach campaigns.
Hybrid Approach: A combination of human sales representatives utilizing AI-powered tools.

The key performance indicators (KPIs) evaluated in this study:

Prospecting Cost: The cost associated with researching and identifying potential leads.
Personalization Cost: Customizing outreach messages to stand out from the competition.
Human Resource Cost: The labor cost of sales representatives.

Results: The study’s findings revealed significant differences in the performance of the three approaches:

Human Alone Method: $350 cost per booked appointment.
AI Automated Tools: $250 cost per booked appointment.
Hybrid approach (Human utilizing AI tools as necessary): $141 cost per booked appointment.

(Refer to the journal for further outcomes from the study: Journal of Business and Artificial Intelligence)

This study demonstrates that while AI and automated outreach tools can significantly enhance lead generation and customer engagement, particularly in high-tech B2B companies, their success is still dependent on human expertise to refine the Gen-AI messages, monitor the output and AI models, fine-tuning and for effective data curation.

AI Cold Outreach – Addressing the ‘White Noise’ Problem

Bloomberg reports that the Gen-AI market is projected to grow significantly, reaching $1.3 trillion globally by 2032. This trend is driving an increasing number of AI-based startups, SaaS products, and automation agencies, which are rising to help businesses integrate AI tools into their operations.

However, as AI integration in business outreach activities scales rapidly to improve efficiency and reduce operational costs, it contributes to the “white noise” problem. The result? 91% of outreach emails are ignored!

Most AI-automated cold outreach campaigns often flood inboxes with spammy content, prompting ISPs like Google (Gmail) and Microsoft (Outlook) to restrict domains and damage deliverability.

AI Cold Outreach — Negative Impact on Marketing KPIs:

AI-driven cold outreach often fails to deliver positive results, negatively affecting key marketing KPIs:

Low Response Rates: Only about 9% of cold emails get a response due to generic, unengaging content.
High Bounce Rates and Spam Issues: Misidentification by AI tools can lead to high bounce rates and spam emails.
Generic Content: Monotonous AI-generated messages fail to engage recipients, reducing conversion rates.
Difficulty in Extracting Insights: Overwhelming content volume makes it hard to find actionable insights, affecting campaign optimization.
Negative Perception and Satisfaction: Poorly tailored outreach creates a negative brand image and reduces customer satisfaction and retention.

Given the challenges posed by AI-driven cold outreach, intent-based marketing is emerging as a promising alternative to solve these issues.

Intent-Based Marketing — Solution to Automated Cold Outreach Issues:

Today, 98% of B2B marketers consider intent data as an essential ingredient for lead generation. In addition, 48% of B2B teams that implement intent data report a high level of success in their marketing strategies. Therefore, intent-based marketing is taking over AI-automated outreach tools as the popular go-to strategy while addressing the “white noise” problem.

Primary Goals for Using Intent-data in Marketing Outreach – Intentifydemand

Image reference: Intentifydemand

Understanding Intent-Based Marketing

As the name suggests, an Intent-based strategy is built on a solid understanding of the purchase interests and the intent of potential customers to create highly targeted and personalized outreach content.

Five Key Components of Intent-based Marketing Outreach:

Every intent strategy is built on five pillars: Gathering intent data, classifying intent signals (active or passive), Creating a target account profile, Content & messaging, and Advertisements.

Intent Data:

This constitutes behavioral data about users’ web content consumption, such as search queries and page visits. The goal is to understand what users are searching for, who visits specific pages, and what sections are the most viewed on a page. Tools like leadrebel.io help marketers track and gather behavioral, technographic, search and query data, forming the foundations for intent-based marketing and targeting.

Intent Signal Classification:

User intent is categorized as active or passive based on purchasing tendencies for a targeted approach. Active intent is characterized by proactive measures prospects take to acquire in-depth knowledge about a product or service, signalling a positive intent to purchase or convert. Passive intent is mostly informational, hinting at the research phase with no urgent compulsion to decide (sales funnel’s awareness stage).

Machine learning models can often be used at this step to classify large data sets for segmenting audiences based on their journey (awareness, consideration, etc.) and to score the intent signals into active or passive, or high, moderate, neutral, and negative scores.

LinkedIn Sales Navigator’s Buyer intent data – available options

Target Account List (TAL) or profile:

A TAL is like building the target customer persona, a comprehensive document outlining the ideal client profile. This profile helps understand how target customers interact across social media platforms, brands, and digital ads.

Content, Messaging and Ads:

Based on the intent data, signal, and customer profile, content (written, audio, or video) is built to target the specific interests and needs of the audience. This includes blog entries, whitepapers, product evaluations, and other content.

Such customized outreach content is scheduled according to prospect behavior to reach their inboxes, mimicking human-like interactions and frequency.

Ads and Campaign Optimization:

Intent-based ads are designed with a mix of display, video, or audio formats, customized to the service or the product, and resonating with the specific inquiries of the audience. Intent data helps to understand prospects’ social media preferences and to optimize ads using A/B testing and real-time monitoring for better engagement and campaign KPIs.

These five components form the basis for an intent-based marketing outreach. Now, let’s dive deep into the types and methods of Intent (Signals or Triggers) data, as well as the means of collection.

Intent Signals / Trigger Data Collection – Deep Dive:

Before delving into how intent signals are recognized, collected, and managed, let’s first understand their importance across organizations.

A survey of 200 senior B2B marketers from large companies (500+ employees) in the USA and UK revealed that 99% utilize intent data through various tools (first, second, or third-party). Among them, 80% have established intent collection strategies that have been operational for over 2 years, with 37% maintaining strategies for over 5 years.

This highlights a mature approach among organizations to predict B2B user engagement and purchasing patterns through robust intent signal mechanisms.

Types of Intent Data

Intent signals are typically sourced from five key types of data:

Search Intent: Derived from keyword and query analysis.
Web Browsing Intent: Tracked through analytics and cookies.
Digital Interactions: Includes clicks, downloads, and other engagements.
Firmographics: Demographic data of businesses for targeted marketing.
Predictive Modeling: Using historical data to forecast future behaviors.

Let’s review each of these in detail — why they matter, the data collection methods, and the usage of user intent:

1. Search Intent (Keywords and queries):

According to ThinkwithGoogle, B2B prospects conduct an average of 12 searches before visiting a specific brand, underscoring the critical role of search intent in the buyer’s journey. This stat is important as it leaves a trail of the customer’s search and interactions before arriving on a web page.

ThnkwithGoogle – B2B Prospects conduct 12 Searches on Average before landing on a brand page.

Research indicates that 71% of prospective buyers begin their journey by searching online with general queries to find solutions or information. And by the time they land on a brand’s website, they have already completed about 57% of their decision-making process.

This ‘Search phase’ is crucial as it provides deep insights into where users stand in the buying cycle and their likelihood of making a purchase.

Let us explore specific Intent Signals/Triggers that should be tapped during the “Search phase.”

A. Informational Search Queries: These initial queries reflect early-stage interest, such as “how to improve SEO” or “benefits of organic marketing.”

Tracking methods:

Google Analytics or Search Console: GA4 allows brands to monitor the keywords driving traffic to your site, and the search console helps you identify the search terms that bring users to the site and how the pages rank for those terms.
SEO Tools: Popular platforms like SEMrush, Ahrefs, or Moz offers insights into the specific informational keywords that the target audience is using, along with information on keyword volume, difficulty, and competitive analysis.

Why they matter: These queries indicate users are in the research phase, seeking information rather than making immediate purchasing decisions. Marketers can leverage this insight to create targeted content like blogs and guides.

B. Navigational Search Queries: Users perform these searches when they have a specific website or page in mind, such as “LinkedIn login” or “LeadRebel blog.”

Navigational Search Queries and Tracking – MonsterInsights

Image Reference: Monsterinsights

Why they matter? Navigational queries suggest familiarity with a brand or its competitors, highlighting the importance of brand visibility and user experience.

Tracking methods:

Google Analytics (Acquisition reports) or Google Search Console is used to identify the navigational search terms that land on the site.
Tools like Mention or Brand24 can detect mentions of a brand across the web and provide insights into navigational searches.

C. Internal Search Queries: These searches occur within a website, indicating specific user interests like “features” or “contact support.”

Why they matter: Internal search queries provide direct insights into user preferences and can reveal opportunities for content optimization and improved navigation. For example, if users repeatedly search for “pricing,” the pricing section/page can be more accessible or featured prominently.

Tracking methods:

Google Analytics: Site search (View Settings) tracking enables to monitor what users are searching for on a website.
Tools and plugins like Swiftype or Algolia offer detailed analytics on internal search queries.

D. Transactional Search Queries: These queries demonstrate a clear intent to purchase or act and often use terms like “buy,” “best,” “discount,” or “compare,” or phrases like “best SEO tools” or “cheap web hosting.”

Semrush Keyword Magic Tool – Identify and Track Transactions Intent.

Image reference: SEMrush

Why they matter: High purchase intent signals that users are at the decision-making stage, making it crucial for brands to optimize landing pages and content with strong CTAs.

Tracking methods:

Google Ads Keyword Planner: This tool can help identify transactional keywords with high intent, such as “buy,” “discount,” “best,” and “compare.”
E-commerce Analytics: For e-commerce sites, Shopify Analytics or WooCommerce Analytics can track what users search for when looking to purchase.
SEO Tools for PPC: SEMrush, Ahrefs, and similar platforms offer insights into high-intent keywords and the competitive landscape for PPC campaigns.

Brands can target these queries with optimized landing pages or posts, with strong calls-to-action (CTAs) to convert visitors into customers. For example, if a potential customer searches for “best email marketing software,” a landing page comparing the product favorably against its competitors can drive conversions.

Capturing intent signals through these four types of Search queries—informational, navigational, internal, and transactional—brands can create more personalized content that aligns with a customer’s search intention.

2. Web browsing Intent data (Cookies and tracking content)

In 2022, a global survey among marketers managing customer acquisition strategies revealed that 37% of brands rely exclusively on website-based first-party data for personalizing customer experiences, up from 31% in 2021. This underscores the growing importance of user-driven data in global business strategies.

Apart from first-party data, tracking page visits provides valuable insights into customer behavior through the use of cookies, which monitor user activity across sessions.

However, it’s crucial to adhere strictly to data privacy regulations and obtain user consent before using this data for targeting purposes.

Let’s break down the web tracking strategies with examples:

A. Content and on-site engagement:

Understanding what content users consume and how they interact with it reveals their intent. Marketers employ various methods to track this:

On-site user tracking: Measures how users interact with different types of content (blogs, videos, product pages) on a website. Tools like Hotjar offer heatmaps and session recordings to see how users interact across webpages, help track users’ paths, and identify high-intent behaviors.

Metrics (KPIs) for on-site tracking include scroll speeds, link clicks, hotspots, number of downloads, and reviews.

https://blog.leadrebel.io/wp-content/uploads/2024/06/heatmaps-1.mp4

Image reference: hotjar

Tracking External content sites: This data provides insights into user behavior beyond a brand’s website, helping to understand user interests and intent across the web. Tools like LeadRebel and Bombora aggregate intent data from various B2B content sites to offer insights into user interests and behavior patterns.
Tracking Social Media and Communities: Through social listening, organizations can track mentions and user engagements to gain insights into specific topics and discussions that resonate strongly with the target audience. Hootsuite and Sprout Social offer social media analytics and listening capabilities that help users understand their specific interests.

B. Tracking Browsing Behavior with Cookies:

Websites often use cookies to track user activity and preferences. There are two main types:

First-party Cookies: Set by brands on their own websites, these track sessions, pages visited, and user journeys. This data helps in tasks like cart abandonment tracking and personalized recommendations.
Third-party Cookies: These are set by domains other than the brands to track user behavior across different sites.

Third-Party Cookies – Tracking User Behaviour

Image reference: cookieyes.com

The goal is to understand user’s interests and intent and target them with ads and products. Google Ads is a classic example of using third-party cookies to serve targeted recommendations.

Although effective for targeting, third-party cookies are subject to restrictions like Google Chrome’s phase-out plan by Q3 2024, emphasizing the shift towards first-party data and privacy-preserving technologies like Google’s Privacy Sandbox.

Integrating CRM systems with cookie data further improves personalization efforts and offers insights to build Customer personas or TAL profiles. A Salesforce or Hubspot CRM system integrated with browsing data can identify a lead who has repeatedly visited pricing pages and bump them up the lead scoring system to trigger a sales follow-up.

3. Intent from Digital interactions:

While ‘Web Browsing Intent’ provides a broad overview of user behavior and interests, ‘Digital Interactions Intent’ focuses on specific, deliberate engagements with content or features.

For instance, a browser cookie can capture user page visits and content categories browsed, offering a generalised user intent. However, tracking digital interactions such as downloads, form submissions, button clicks, video plays, or other feature interactions provides granular, event-based data that signifies deeper user engagement or intent.

Tracking Digital Interactions – File downloads and Clicks

Image Reference: Tracking Digital Interactions – File downloads and Clicks

Consider this example: frequent visits to product category pages indicate interest but not immediate purchase intent. Conversely, downloading a product brochure or requesting a demo demonstrates high interest and potential buying readiness.

Therefore, triggering an email campaign based on a user’s download of a specific eBook or completing a survey is highly effective compared to a content recommendation engine, which suggests articles on a “Technology” if a user frequently visits tech-related pages.

Tracking Digital Interaction signals:

CRM Systems: Platforms like Salesforce, HubSpot, and Zoho track and manage customer interactions across various touchpoints. HubSpot CRM, for example, integrates seamlessly with email marketing, social media, and websites to provide a comprehensive view of user interactions and preferences.

Marketing Automation Platforms: Marketo, ActiveCampaign, and Pardot automate marketing processes and track user interactions across various channels. Marketo, for example, allows marketers to automate email campaigns triggered by user actions. Actions, for instance, could be visiting a product page or downloading a resource.

Tracking Digital Interactions – ActiveCampaign

Image Reference: ActiveCampaign

Web Analytics Tools: Google Analytics and similar web page analytic tools can also provide detailed insights on clicks, page visits, and download events to help understand content performance and user engagement.

Once interaction data and action signals are captured, Conversion Rate Optimization (CRO) tools can optimize user experiences and increase conversions through systematic testing and analysis of user interactions.

4. Firmographic Data in ABM

In an Account-Based Marketing (ABM) strategy, firmographic data enables marketers to focus on high-value prospects by analyzing specific company attributes. This data includes industry type, company size, annual revenue, number of employees, and geographical location.

Why Firmographic data matters?

While intent signals (from Search, Browsing, and Actions) help marketers understand and predict user interests and engagement readiness, firmographic data allows for segmentation and targeting based on company demographics. It also assists in defining the ideal customer profile and identifying high-value targets for B2B sales.

For example, identifying a mid-sized tech company searching for “best CRM software” indicates potential buying intent, contrasting with a new-age startup that may rely more on free tools.

Tools for identifying Firmographic data:

CRM systems: Salesforce, HubSpot, and Zoho centralize and manage firmographic data alongside customer interactions, storing various profiles and high-profile prospects.

ABM Platforms: Specialized platforms like Demandbase, Terminus, and 6sense excel in identifying high-value target accounts and aggregating firmographic data for precise targeting.

Demandbase for Salesforce – Firmographic Data

Image Reference: Demandbase for Salesforce

Data Enrichment Tools: Platforms like ZoomInfo, Clearbit, and Dun & Bradstreet add context and enrich existing CRM data with further firmographic information. For example, Clearbit is a popular tool used across marketing teams to enhance their lead and customer data with firmographic details and help build a clearer picture of target accounts.

Sales Intelligence tools: Platforms such as LinkedIn Sales Navigator, InsideView, and DiscoverOrg offer detailed insights into companies and key contacts. These tools help identify decision-makers and influencers within target accounts, enabling more informed and personalized outreach efforts.

For example, LinkedIn Sales Navigator can offer insights into a company’s hierarchy, recent activities, and key personnel, helping to create more informed and personalized outreach efforts.

Business Information Services: Hoovers, Crunchbase, and PitchBook provide comprehensive company profiles and market intelligence, covering financials, leadership, industry positioning, acquisitions, funding rounds, and other significant business events.

Leveraging real-time Business Information systems.

Reference: Crunchbase from Techcrunch

In practice, leveraging firmographic data often involves combining CRM systems, ABM platforms, data enrichment tools, and sales intelligence services. These tools collectively facilitate the identification of target accounts, data enrichment, and personalized marketing and sales strategies tailored to resonate with high-potential prospects.

5. PM of historical intent-based Marketing data

PM (Predictive modelling) uses historical and real-time data to forecast future behaviors and decisions. By identifying patterns and trends within existing customer data, marketers can predict the actions of new prospects who demonstrate similar behaviors, enabling more efficient and effective targeting strategies.

Why does Predictive modelling matter? With historical data available, marketers can choose to engage potential customers before they even express clear intent through their actions.

However, predictive modelling requires high specificity and advanced tools to predict the behaviors of individuals when compared to other intent signals. Accuaracy of which can depend on understanding and reacting to the actual behaviors and company demographics.

Tools for Predictive Modelling:

Predictive Analytics Platforms: These platforms use high computational machine learning and AI models to analyze vast amounts of data and recognize user patterns to predict future customer behavior. Lattice Engines is an excellent example of a Predictive platform that helps build lookalike models to target new prospects resembling existing best customers.

Customer Data Platforms (CDP): CDPs aggregate data from various sources onto a unified platform. Tools like Segment collect data from web, mobile, and in-store interactions to create lookalike models, targeting new online users like top spending customers.

Machine Learning and AI Tools: These tools leverage AI to deliver predictive insights. Salesforce CRM Einstein, for instance, analyses past customer interactions to predict future behavior, automating lookalike modelling and suggesting the next best actions for sales and marketing teams.

Marketing Automation Platforms with Predictive Features: These platforms employ predictive lead scoring to assess historical customer data and identify new leads likely to convert. Like AI models, they also use this data to create lookalike profiles, identifying new prospects who resemble your best customers.

Customer Data Platform – Lattice CDP

Image reference: dnb.com, Customer Data Platform

In essence, predictive intent and lookalike modelling provide foresight into potential customer behaviors by analyzing patterns in past interactions and using them to anticipate future actions. This proactive approach focuses on identifying new prospects statistically likely to exhibit behaviors similar to those of your best customers.

Proven Benefits of Intent-based Marketing:

Intent Data Trends (2022) shows that 17% of B2B sales and marketing professionals have improved their lead conversion rates by 30% using intent data, reflecting a 33% year-over-year increase. Globally, over 90% of marketers have observed excellent results from intent-based marketing through data collection, including better prospect building, enhanced content creation, and more effective campaign integration.

The following report from InboxInsight graphically presents how an intent-based marketing strategy can yield better outreach results:

Unlocking the benefits of Intent Data – InboxInsight

Intent-based marketing excels in conversions and engagement by precisely targeting the right audience with the right message at the right time. However, an AI-driven cold strategy can also be effective for initial contact and relationship building.

Therefore, synergising the two methods to leverage both strengths is a better approach. This comprehensive approach drives better ROI, KPIs, and Customer satisfaction while reducing the white-noise problem.

The post Intent-based Marketing – Case Studies, Metrics, and Effective Strategies appeared first on Leadrebel Blog.

Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements

Georg Merck — Wed, 05 Jun 2024 14:19:12 +0000

Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements

In 2024, 16% of marketing emails failed to reach their intended inboxes. According to EmailToolTester.com, and 15 Email Service Providers (ESPs), an average of 10.5% of these emails landed in spam folders, while the remaining 6% bounced back.

While marketers are constantly trying to personalise campaigns and test different email service providers (ESPs) to reach inboxes, ISPs (Gmail and Outlook) on the other side are continually updating their spam filters and enforcing stricter policies on what gets delivered.

Average Deliverability Rates

Even if emails escape these spam filters, they might still end up in the “Promotions” tab. In 2024, about 37.74% of delivered emails landed in Promotions, while only 57.8% could make it to the Primary Inbox.

While many articles on the Internet offer advice on improving email deliverability, they often overlook the recent updates and evolving policies of Internet Service Providers (ISPs). A case study from Seventh Sense highlights how conventional techniques like Mail merge can backfire in 2024 due to ISPs directly flagging large-volume email campaigns as spam.

Therefore, Seventh Sense devised a solution to adjust their email sending frequency to match human rates, resulting in a remarkable 93% improvement in email deliverability. This resulted in a 178% increase in website page visits from email marketing.

Seventh Sense – Optimal Sending Frequency

This post will help you explain the latest updates from ISPs like Gmail and Outlook. We’ll break down how spam filters evolve and give you practical tips to optimise your bulk email campaigns for better deliverability.

ISP Email Deliverability Updates — Timeline:

To better understand the impact of recent ISP email deliverability updates, let us first understand the timeline of Bulk Email Marketing Guidelines. We will focus on the legacy (conventional) practices (pre-2022) by the marketers and then explore in detail the current updated guidelines (2023-24) from various ISPs.

Legacy Bulk Email Marketing – ISP Guidelines (2021-22):

Google (G-Suite/Gmail): Google had announced a stronger focus on AI for spam filtering in Gmail. This stressed the need for marketers to prioritise content relevance, implement authentication protocols such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC), and avoid spammy tactics.
Microsoft (Outlook): Microsoft Outlook emphasised the importance of a good Sender (domain) Reputation for reaching inboxes. A positive domain reputation means lesser bounce rates and better engagement metrics (opens, clicks) while following permission-based email practices.

In essence, between 2021 and 22, ISPs placed an onus on marketers to understand and adopt authentication protocols, avoid spammy content, and maintain a strong sender reputation.

Post-2022 saw ISPs take proactive measures for bulk email marketing and campaigns. This proactive shift is evident in Google’s enforcement of mandatory authentication protocols and Gmail’s introduction of engagement-based inbox tabs (promotional and social), aiming to drive most marketing emails to Promotional or Spam boxes.

Updated ISP Guidelines (2023-24): Microsoft and Google Bulk Email Marketing Enforcements

Responding to the ever-evolving cyber threats, specifically via spam Emails, the recent updates and guidelines from various ISPs have underscored the importance of a comprehensive, multi-layered protection approach for email security.

Fundamentally, this means a shift from solely relying on the sender’s reputation to establishing robust defence mechanisms, spanning from the network’s edge to post-delivery actions. For example, Microsoft Defender for Office 365 exemplifies this approach with its powerful multi-layer protection stack, ensuring that every phase of email handling is secure. Take a look:

Microsoft Defender Office 365

By this multi-level spam defence strategy, Microsoft Defender for Office 365 has ensured protection against various email-based threats. A recent Forrester report highlights how Microsoft’s Defender stack has decreased the time to investigate threats by 92% and an overall 95% reduction in time to block malicious links.

Understanding these technological changes, email campaign marketers must align with the measures while optimising their email campaigns to maximise reach and engagement.

Now that we have explored the ISP security stack let’s understand the updated norms from ISPs for bulk Email Deliverability:

1. Who gets classified as a Bulk Sender? According to Google, a bulk sender is any email sender that sends close to 5,000 messages or more to personal Gmail accounts within 24 hours. Messages sent from the same primary domain also count to the 5,000 limit. If senders meet the above criteria at least once, they are permanently considered bulk senders, and this status does not have an expiration date.
2. Spoofing and ISP guidelines: Spoofing is when a sender sends an email with @Gmail (From header), but the mail was not sent from @gmail. This is a common form of email abuse by spammers. In their recent update, Google mandates that Bulk senders that spoof gmail.com will start getting notifications about temporary failures. (explained in next section)
3. Spam rates and ISP guidelines: ISPs expect the senders to limit daily spam rates below 0.1% and should prevent spam rates from ever reaching 0.3% or higher. Otherwise, the bulk sender remains ineligible for mitigation and won’t be eligible for any actions that could help improve their deliverability.
4. One-Click Unsubscribe and ISP guidelines: Starting June 1, 2024, all bulk senders must implement one-click unsubscribe in all their commercial and promotional messages, while the Transactional messages are excluded from this clause. The Unsubscribe headers must meet RFC 8058 requirements. The goal is to restrict and maintain a low spam rate and improve delivery.
5. DMARC and Authentication guidelines for bulk sensors: Senders must ensure that their “From:” header is identical to the SPF or DKIM domains. At least one of these must be aligned to avoid temporary error codes. Regarding DMARC, ISPs recommend that all senders fully align DMARC to SPF and DKIM. This is soon to become a mandatory requirement for senders.
6. What happens when ISPs reject the Sender’s Emails? ISPs (Google and Microsoft) send a message with the rejection code and a reason for the rejection. For more information on Microsoft Outlook SMTP Error codes, refer to Postmaster.live.com, and for Google error codes, you can refer to Postmaster tools.

ISP Enforcements for Non-Compliance of Bulk Email Sender Guidelines (Starting April 2024):

Starting in April 2024, Google begun gradually rejecting non-compliant email traffic. Initially, senders shall start getting temporary errors. These should be considered as reminders to comply with ISP guidelines.

However, starting June 2024, the enforcement of these requirements begun strictly for all Bulk senders:

DMARC record with a minimum policy of none (p=none).
One-click unsubscribe in marketing messages (excluding transactional messages)
Mitigations are unavailable when user-reported spam rates exceed 0.3% or if the sender has not met the authentication or one-click unsubscribe requirements.

Email sender guidelines FAQ – Google ISP

Image reference: Google Sender Guidelines Link

Note: The Non-compliance ISP guidelines apply to Google / Gmail, while there is no specific mention of any new requirements or actions Microsoft took in 2023/24 as comparable to Google and Yahoo’s upcoming ISP enforcements for Non-compliance.

Improve Email Deliverability by Optimising Email Campaigns (ISP Guidelines 2024):

So far, we have discussed the guidelines and the consequences of non-compliance. Now, let us explore how, as an email marketer or a user of an Email Service Provider (ESP) promoting your brand online, you can ensure your messages land in the inbox.

To simplify, let us first categorise all ISP guidelines into Authentication, User Privacy and Engagement, and Email-Content Optimization.

A. Authentication & Reputation:

DMARC Alignment with SPF and DKIM: Use DMARC Analyzer or MxToolbox to set up and monitor DMARC, SPF, and DKIM records. These tools provide insights and reports and ensure proper configuration and alignment with ISP’s guidelines.

Maintain a Good Sender Reputation: Services like Sender Score (by Validity) let you monitor the domain sender’s reputation. Regularly check your domain and IP reputation and address any issues promptly.

Sender Score Email Deliverability

Image reference: https://www.theseventhsense.com/blog/email-marketing-frequency-best-practices

B. E-Mail List Hygiene & User Engagement:

Keep Spam Complaints Below 0.1%: Use email verification tools like ZeroBounce or NeverBounce to clean your email list regularly. Hunter.io and similar email verifiers can be helpful in checking email validity. You can also monitor complaint rates using your ESP’s analytics and remove inactive or unengaged subscribers.

Offer a One-Click Unsubscribe Option with Clear Link: Ensure your ESP provides a one-click unsubscribe feature. Test your emails to see if the unsubscribe link is prominent and functional.

Process Unsubscribe Requests Within 1-2 Days: Automate the unsubscribe process using your ESP’s built-in features. Regularly audit the process to ensure compliance with the 1-2 day timeframe.

C. E-Mail Content and Design Optimization:

Ensure Emails Comply with RFC 5322 Standards: Use email testing tools like Litmus or Email on Acid to check for RFC 5322 compliance. These tools can also be tested across multiple email clients to ensure consistency.

Avoid Impersonating Gmail “From:” Headers: Ensure the “From:” address is clearly associated with your brand to avoid severe penalties and deliverability issues.

Avoid Common Spam Triggers in Content: Before sending, spam check tools like SpamAssassin or Mail-Tester let you analyse emails for common spam triggers. Avoid excessive use of exclamation marks, all caps, and misleading subject lines, an easy trap to land into a spam box.

Better Email Content and Optimal Campaigns

Image reference: https://www.theseventhsense.com/blog/email-marketing-frequency-best-practices

D. Increase the relevancy of your emails:

1. Make sure you send relevant emails to a relevant audience: Targeting the right audience is key. If your offer is highly relevant to the targeted audience, the interaction with your emails (open, click, and reply rates) will be high, which will send a positive signal to ISPs. This, in turn, will increase the deliverability rates of your future emails.

2. Use tools for better targeting: While we are going to write a separate article about this topic, it is important to use audience recognition and creation tools, as well as signal generation tools, like LeadRebel, apollo.io, Clay, Builtwith, etc., to generate a high-quality audience for your campaigns and ensure content-audience fit. Techniques like website-visitor recognition will help you narrow down your audience to highly relevant prospects, resulting in a very high interaction rate.

Additional Considerations to Improve Email Deliverability:

Monitoring and analysing Email Bounce rates: Bounce reports are often provided by the ESP. Monitoring them to identify and address the causes of hard bounces (e.g., invalid email addresses) and soft bounces (e.g., temporary delivery issues) can offer insights into campaign performance. You may also use tools like Mailgun and SendGrid, which can offer detailed bounce analytics.

Finding the optimal frequency for sending emails: Sending too many emails can often overwhelm subscribers and lead to higher unsubscribe rates and spam complaints while sending too few can result in low engagement.

Optimal Email Sending Frequency

Image reference: https://www.theseventhsense.com/blog/email-marketing-frequency-best-practices

An effective way is to use A/B testing to determine the optimal frequency for your audience. By monitoring open rates, click-through rates, and unsubscribe rates, you can find a balance that maintains high engagement without overwhelming recipients.
According to HubSpot, most companies successfully send emails 1-3 times per week.

Understanding user engagement metrics: Engagement metrics such as open rates, click-through rates, and conversion rates provide insights into how well the emails were received. Tools like Google Analytics and the analytics dashboards of ESPs like Mailchimp or SendGrid can offer and track these metrics.

By leveraging these tools and strategies, marketers can significantly enhance email deliverability and align with best policies and updated (2024) ISP guidelines.

Source Links:

Google / Gmail’s Updated guidelines for Bulk Email deliverability:

Prevent spoofing, phishing, and spam (Gmail security precautions recommended for all users): https://support.google.com/a/topic/9061731?sjid=13424071737467088473-AP
Google Bulk email sending guidelines & tools: https://support.google.com/a/topic/7279058?hl=en&ref_topic=28609&sjid=14246194665660467212-AP
Email sender guidelines FAQ (latest updates about our Email sender guidelines (previously called Bulk sender guidelines): https://support.google.com/a/answer/14229414?hl=en&ref_topic=7279058&sjid=14246194665660467212-AP
Guidelines for ESPs, Sender requirement updates, and Monitoring tools: https://support.google.com/a/answer/81126?hl=en

Microsoft / Outlook Bulk Email deliverability guidelines:

Email Protection Basics in Microsoft 365: Bulk Email https://techcommunity.microsoft.com/t5/microsoft-defender-for-office/email-protection-basics-in-microsoft-365-bulk-email/ba-p/3445337
Troubleshooting email delivery issues for senders while reaching Outlook.com users: https://postmaster.live.com/pm/troubleshooting.aspx
ISP Deliverability Guide: Microsoft OLC (Updated for 2023): ISP Deliverability Guide: Microsoft OLC (Updated for 2023) (spamresource.com)

The post Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements appeared first on Leadrebel Blog.

How to Find Employees of a Company: Tools, Strategies, and Expert Tips

LeadRebel — Fri, 08 Sep 2023 09:37:58 +0000

How to Find Employees of a Company: Tools, Strategies, and Expert Tips

How to Find Employees of a Company: Introduction

In today’s fast-paced business world, discovering the right individuals within specific organizations is pivotal for success. Whether you’re aiming to sell products or services, extend employment offers, or simply network with professionals in a specific company, knowing how to find employees of a company is essential. Luckily, the digital age offers an array of tools and strategies to aid in this endeavor. In this comprehensive guide, we will delve into the various methods available for locating employees of a company.

Ways to Find Employees of a Company

LinkedIn: LinkedIn is a powerhouse for professional networking, with millions of global users. To pinpoint employees of a particular company, use the platform’s robust search features. Filter your search based on company name, location, job title, and other criteria for precise results. Additionally, LinkedIn often provides insights into mutual connections, facilitating introductions.

Company Website: A straightforward yet effective method is to visit the official website of the target company. Many organizations maintain an “About Us” or “Our Team” page that lists team members along with their contact details, making it an invaluable direct source for initiating contact.

Social Media: Companies maintain active profiles on various social media platforms, such as Facebook, Twitter, and Instagram. Exploring these profiles can yield valuable insights into the company’s culture and personnel. Some employees also mention their workplace on their personal social media accounts.

Professional Associations: Many professionals are members of industry-specific associations or groups. These associations often provide directories or member lists that serve as treasure troves for identifying employees of a specific company. They may also host events conducive to networking.

Networking Events: Attending industry-specific conferences, trade shows, and networking events offers an excellent opportunity to meet employees of target companies in person. You can establish meaningful connections and gain firsthand insights into the company’s needs and priorities.

Effective Approaches to Find Employees

Now that we’ve explored various ways to find employees, let’s delve into different approaches to effectively connect with them:

Personalized Outreach: When reaching out to employees, whether via email, LinkedIn messages, or other means, personalize your communication. Clearly articulate why you’re reaching out and how your proposal or offer can directly benefit them or their company. Personalization demonstrates your genuine interest and understanding of their needs.

Leverage Mutual Connections: Use your existing network to facilitate introductions with employees of your target company. If you share mutual connections on LinkedIn or have acquaintances in common, consider requesting introductions or recommendations. Mutual connections can establish immediate trust.

In-Depth Research: Prior to initiating contact, conduct thorough research about the company and the specific individual’s role within it. Understanding the company’s history, culture, and recent achievements can provide valuable talking points and demonstrate your genuine interest.

Emphasize Value Proposition: Clearly communicate the value you bring to the table, whether it’s a groundbreaking product, innovative service, or an enticing job opportunity. Highlight how your solution can address a pressing problem or fulfill a critical need for the employee or the company as a whole.

Balanced Persistence with Respect: While persistence can be an asset, it’s vital to respect boundaries and avoid becoming intrusive. If an employee expresses disinterest or requests more time, gracefully step back while maintaining a positive reputation. Building rapport over time can often yield better results than a single, persistent push.

Review of Tools to Find Employees of a Company

1. Apollo.io (Sales Intelligence Platform):

Apollo.io is a comprehensive sales intelligence and engagement platform that streamlines the process of locating employees of a specific company. You can conduct searches based on parameters such as company name, job title, and location.

Key Features: Apollo.io provides detailed contact information, including email addresses and phone numbers. Its user-friendly interface facilitates seamless integration of data into your outreach campaigns.

Use Cases: Apollo.io caters to sales and marketing professionals seeking to identify and connect with key decision-makers within target companies.

2. Hunter.io (Email Finding Tool):

Hunter.io is a specialized tool designed to find email addresses associated with a particular domain. This tool is instrumental for reaching out to employees via email, providing a direct line of communication.

Key Features: Hunter.io offers bulk email verification, ensuring the accuracy of your email addresses. It also integrates with other popular outreach tools.

Use Cases: Hunter.io is indispensable for email-based outreach, making it a preferred choice for sales and marketing teams.

3. ZoomInfo (B2B Database Platform):

ZoomInfo is a comprehensive B2B database platform that offers a wealth of company and contact information. It simplifies the search for employees of a specific company through filters such as company name, job title, industry, and more.

Key Features: ZoomInfo provides accurate and up-to-date information, making it a valuable resource for sales, marketing, and recruitment efforts. It offers integration options with CRM systems.

Use Cases: ZoomInfo caters to a wide range of industries and professionals, making it versatile for various business needs.

4. Lusha (Contact Information Finder):

Lusha is a convenient browser extension designed to discover contact information, including email addresses and phone numbers, for professionals listed on platforms like LinkedIn and others.

Key Features: Lusha seamlessly integrates with your browser, providing contact information when you visit a LinkedIn profile or company website. It offers a quick and easy way to access contact details.

Use Cases: Lusha is especially useful for sales and business development professionals looking to streamline their contact research.

5. LinkedIn Navigator (Premium LinkedIn Service):

LinkedIn Navigator is a premium subscription service offered by LinkedIn. It grants access to advanced search and networking features on the platform, making it a valuable tool for sales, recruitment, and business development professionals.

Key Features: LinkedIn Navigator offers expanded search filters, including company size and seniority level. It also provides enhanced messaging capabilities, allowing you to send InMail messages to individuals outside your network.

Use Cases: LinkedIn Navigator is tailored for professionals seeking to engage with specific companies, target decision-makers, and expand their network.

6. Adapt.io (B2B Data Platform)

Adapt.io is a comprehensive data platform that has over 175 M+ contact profiles. With advanced search and filtering capabilities, you can quickly find verified email addresses, phone numbers, technology used, and more for each contact profile.

Key features: Adapt has an email finder tool, LinkedIn email finder, enrichment tools, and API for scaling prospecting. It also integrates with sales and marketing tools like Hubspot, Salesforce, etc.

Use cases: Adapt is used by sales and marketing teams to find their ideal buyers, build outreach lead lists, and enrich CRM with fresh data.

7. LeadRebel (Website Visitor Recognition):

LeadRebel is a website visitor identification software and shows you, which companies are visiting your website. Besides showing visitor companies it also can search for employees of a company and provides you their contact details, positions within the company and social media (LinkedIn and Xing) profiles.

You can export these employees in your sales and marketing tools, or personally reach out to them.

8. Dfeelings – (Analytics and Digital Marketing Solutions):

While not a dedicated employee search tool, Dfeelings offers advanced analytics and marketing solutions to help businesses identify key audiences and optimize their outreach strategies. Our services empower companies to turn data into actionable insights, driving better engagement and growth

How to Find Employees of a Company: Summary

Mastering the art of finding employees of a company is a critical skill in the business world, whether you’re pursuing sales, recruitment, or networking opportunities. By harnessing the diverse methods outlined in this guide, along with effective approaches and the use of powerful tools, you can successfully connect with employees of your target companies. Begin by leveraging platforms like LinkedIn, explore company websites, tap into social media, and engage with professional associations. Customize your outreach with personalized messages, thorough research, and a compelling value proposition.

In addition to these strategies, a selection of potent tools is available to streamline your efforts. Apollo.io, Hunter.io, ZoomInfo, Lusha, and LinkedIn Navigator each offer unique capabilities for identifying and engaging with employees. These tools empower you to navigate the complexities of business networking efficiently and achieve your objectives.

In conclusion, knowing how to find employees of a company is a valuable skill that can significantly impact your professional endeavors. By combining the right methods, approaches, and tools, you can unlock opportunities, establish meaningful connections, and ultimately drive success in your business ventures.

Image source: https://www.qualee.com/blog/employee-retention-policy-a-complete-guide

The post How to Find Employees of a Company: Tools, Strategies, and Expert Tips appeared first on Leadrebel Blog.

How to See How Many Visitors a Website Gets: Unveiling the Power of Web Traffic Analytics

LeadRebel — Thu, 07 Sep 2023 09:00:21 +0000

How to See How Many Visitors a Website Gets: Unveiling the Power of Web Traffic Analytics

How to See How Many Visitors a Website Gets: Introduction

In the vast and ever-expanding digital landscape, understanding your website’s performance is paramount. Knowing how many visitors your website attracts is the foundation of data-driven decision-making. Whether you’re running a personal blog, an e-commerce platform, or a corporate website, gauging your site’s popularity can provide valuable insights and help you optimize your online presence. In this comprehensive guide, we’ll explore the various methods and tools to see how many visitors a website gets and why it’s essential for your online success.

Benefits of Seeing the Number of Visitors and General Statistics of Traffic

Before delving into the intricacies of web traffic analytics, let’s take a moment to understand why knowing the number of visitors to your website is so crucial and explore some general statistics that highlight its significance.

Understanding Your Audience: Knowing the number of visitors your website receives allows you to gain insights into your audience. You can identify their geographic locations, devices they use, and even the time of day they visit your site. This information is invaluable for tailoring your content and user experience to meet their preferences.

Measuring Success: Tracking website visitors is a fundamental way to measure the success of your online efforts. Whether you’re looking to boost sales, increase brand awareness, or simply share your passion, understanding your website’s popularity is essential for assessing whether you’re achieving your goals.

Content Optimization: By analyzing visitor numbers, you can identify which pages and content are most popular. This helps you tailor your content strategy to focus on what resonates with your audience, ultimately driving more traffic and engagement.

Identifying Trends: Monitoring visitor trends over time can reveal patterns and insights that inform your overall digital strategy. You can identify seasonal trends, marketing campaign successes, and areas that may need improvement.

Now that we’ve established the importance of tracking website visitors let’s explore the world of web traffic analytics in greater detail.

Deep Diving into Web Traffic Analytics

Web traffic analytics is the process of collecting, analyzing, and interpreting data related to a website’s performance. This process involves a wide range of metrics and key performance indicators (KPIs) that provide a holistic view of your website’s effectiveness. Here are some essential aspects to consider when deep diving into web traffic analytics:

1. Key Performance Indicators (KPIs)

Before you can effectively measure and understand website traffic, it’s essential to identify the right KPIs for your specific goals. Here are some of the most critical KPIs to track:

Unique Visitors: This metric shows the number of individual visitors to your site, helping you understand your reach.
Pageviews: Pageviews indicate the total number of pages viewed on your site. It helps gauge visitor engagement and which content is the most popular.
Bounce Rate: The bounce rate tells you the percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate issues with site usability or content.
Average Session Duration: This metric reveals how long, on average, visitors stay on your site. Longer sessions often indicate more engaged visitors.
Traffic Sources: Understanding where your traffic comes from—such as search engines, social media, or direct visits—can help you refine your marketing strategy.
Conversion Rate: If your website has specific goals, like making a purchase or signing up for a newsletter, tracking conversion rates is crucial. It shows how effective your site is at driving desired actions.
Exit Pages: Identifying which pages visitors tend to exit from can pinpoint areas that need improvement or optimization.
Geographic Data: Knowing where your visitors are located can be valuable for targeting specific regions in marketing efforts.

2. Popular Web Analytics Tools

To effectively track and analyze website traffic, you’ll need the right tools. Here, we’ll introduce three of the most popular web analytics tools, including LeadRebel, to help you gain valuable insights into your website’s performance:

Google Analytics: Google Analytics is perhaps the most widely used web analytics tool. It offers a robust set of features for tracking website traffic, user behavior, and conversion metrics. The best part is that it’s free to use and integrates seamlessly with other Google products like Google Ads.
Adobe Analytics: Adobe Analytics, part of the Adobe Marketing Cloud, is a comprehensive analytics solution that provides deep insights into user behavior and engagement. It’s particularly useful for large enterprises and businesses with complex digital marketing needs.
LeadRebel: LeadRebel is a powerful web analytics and lead generation tool that goes beyond traditional analytics. It not only tracks website visitors but also identifies companies and individuals visiting your site, allowing you to turn anonymous visitors into leads. This unique feature makes it an excellent choice for B2B businesses looking to engage with potential customers effectively.

Summary of Analytics Tools: Each of these tools has its strengths and weaknesses, so the choice depends on your specific needs and budget. Google Analytics is an excellent starting point for most websites due to its accessibility and robust features. Adobe Analytics offers more advanced capabilities, while LeadRebel is particularly suited for B2B lead generation.

3. Setting Up Web Analytics

To start tracking website visitors using these tools, you’ll need to set up and configure them correctly. This typically involves adding tracking codes or scripts to your website, configuring goals and events, and customizing reports to monitor the KPIs that matter most to you. Additionally, you should integrate analytics tools with other digital marketing platforms to create a seamless data ecosystem.

4. Continuous Monitoring and Optimization

In the world of web traffic analytics, it’s not just about collecting data; it’s about harnessing that data to drive continuous improvement. In this section, we will delve deeper into two critical aspects of web traffic analytics: A/B testing and advanced reporting.

A/B Testing: Optimizing User Experience and Conversion Rates

A/B testing, also known as split testing, is a powerful technique used to optimize websites for better user experience and higher conversion rates. It involves comparing two versions of a webpage or an element on your site to determine which one performs better in achieving your goals. Here’s how it works:

Identify a Goal: Start by defining a clear goal for your A/B test. This could be increasing click-through rates, improving conversion rates, or reducing bounce rates.
Create Variations: Next, create two (or more) variations of the element you want to test. For example, if you’re testing a call-to-action (CTA) button, you might create one version with a green button and another with a red button.
Randomly Assign Visitors: Use your web analytics tool to randomly assign visitors to one of the variations. This ensures that your test results are not biased by external factors.
Monitor and Analyze: As visitors interact with your website, monitor their behavior, and collect data on how each variation is performing. Pay attention to metrics like click-through rates, conversion rates, and time spent on page.
Draw Conclusions: After gathering enough data, analyze the results to determine which variation performed better. The winning variation can then be implemented on your website permanently.
Iterate and Repeat: A/B testing is an iterative process. Once you’ve implemented the winning variation, you can start a new test to further optimize other elements of your website.

A/B testing can be applied to various aspects of your website, including headlines, images, forms, pricing, and navigation. It’s a data-driven approach to making incremental improvements, leading to better user engagement and increased conversions.

Advanced Reporting: Going Beyond the Basics

While most web analytics tools provide standard reports, advanced reporting allows you to dig deeper into your data and gain more insights. Here are some advanced reporting techniques and considerations:

Custom Dashboards: Many analytics tools allow you to create custom dashboards tailored to your specific needs. You can arrange widgets displaying various metrics and KPIs on a single screen, providing a quick overview of your website’s performance.
Segmentation: Segmentation involves dividing your audience into specific groups based on certain criteria, such as location, device, or referral source. This helps you understand how different segments interact with your site and can inform targeted marketing strategies.
Event Tracking: Event tracking lets you monitor specific interactions on your website, such as video views, downloads, or clicks on external links. This helps you gauge the effectiveness of various elements and content types.
Conversion Funnels: Setting up conversion funnels allows you to track the steps visitors take before completing a desired action, like making a purchase. By analyzing where users drop off in the funnel, you can identify areas that need improvement.
Heatmaps and Session Recordings: Some advanced analytics tools offer heatmaps and session recordings that visualize user behavior. Heatmaps show you where users click and scroll, while session recordings provide video playback of user interactions, offering valuable qualitative insights.
Predictive Analytics: Predictive analytics leverages historical data to forecast future trends and user behavior. It can help you anticipate changes in traffic, identify emerging opportunities, and make proactive decisions.
Data Integration: Integrating your web analytics data with other business tools and platforms, such as customer relationship management (CRM) systems or email marketing platforms, can provide a more comprehensive view of your customer journey.

Advanced reporting goes beyond basic metrics and provides a deeper understanding of your website’s performance. By harnessing these capabilities, you can uncover hidden opportunities, address pain points, and make data-driven decisions that drive your online success.

In conclusion, web traffic analytics is a dynamic and multifaceted field that offers a wealth of insights for website owners and digital marketers. By incorporating A/B testing to optimize user experience and conversion rates and leveraging advanced reporting techniques, you can fine-tune your online presence and stay ahead in the competitive digital landscape. Remember, the key to success is not just in collecting data but in using that data to continually refine and enhance your website.

How to See How Many Visitors a Website Gets: Summary

In the digital age, understanding how many visitors your website attracts is essential for success. Web traffic analytics provides the tools and insights needed to gauge your website’s popularity, understand your audience, and optimize your online presence. By tracking key performance indicators, using popular web analytics tools like Google Analytics, Adobe Analytics, and LeadRebel, and continuously monitoring and optimizing your site, you can harness the power of data to make informed decisions that drive your online success. So, start measuring your website’s visitors today and unlock the full potential of your online presence.

Image source: https://www.seobility.net/de/wiki/Digital_Analytics

The post How to See How Many Visitors a Website Gets: Unveiling the Power of Web Traffic Analytics appeared first on Leadrebel Blog.

Five Ways to Increase Web Traffic

LeadRebel — Wed, 06 Sep 2023 08:10:30 +0000

Five Ways to Increase Web Traffic

In today’s digital age, the success of a website often hinges on its ability to attract and retain visitors. Whether you run a personal blog, an e-commerce site, or a corporate webpage, one common goal is to increase web traffic. After all, the more people who visit your site, the greater the chances of achieving your online objectives, be it brand recognition, lead generation, or revenue generation. In this article, we will explore five proven strategies to help you boost your web traffic, driving more users to your online presence.

Was to Increase Web Traffic: Introduction

Before diving into the specifics, let’s take a moment to understand the importance of increasing web traffic. Web traffic is essentially the lifeblood of any online venture. It represents the number of people who visit your website, interact with your content, and potentially take desired actions, such as making a purchase or signing up for a newsletter. Without a steady flow of web traffic, even the most well-designed websites and compelling content will go unnoticed.

To put it simply, web traffic is a key performance indicator for online success. The more traffic you can attract, the better your chances of achieving your online goals. With that in mind, let’s explore five effective ways to increase web traffic.

1. Search Engine Optimization (SEO)

When it comes to increasing web traffic, search engine optimization (SEO) is often the first strategy that comes to mind. SEO involves optimizing your website to rank higher in search engine results pages (SERPs), particularly on popular search engines like Google. When your website ranks higher, it becomes more visible to users who are actively searching for relevant content or products. Monitor traffic, position, keywords, and other metrics by using search engine monitoring to ensure your SEO efforts are on track and delivering results.

How to Implement SEO for Increased Web Traffic:

Keyword Research: Identify relevant keywords and phrases that your target audience is likely to search for. Tools like Google Keyword Planner can help you find popular and relevant keywords.
On-Page Optimization: Optimize your website’s individual pages for specific keywords. This includes optimizing meta titles, descriptions, headings, web design and content for search engines.
Quality Content: Create high-quality, valuable content that addresses the needs and interests of your target audience. Well-written and informative content not only attracts users but also helps improve your search rankings.
Link Building: Build a network of high-quality backlinks to your website. These backlinks should come from reputable and authoritative websites in your industry. You can look for an agency that can help you with link building for ecommerce.
Mobile Optimization: Ensure your website is mobile-friendly, as Google considers mobile-friendliness when ranking websites. A responsive design is essential for attracting and retaining mobile users.
Technical SEO: Technical SEO companies can help optimise site speed, improve mobile UX, and implement structured data to enhance visibility in search results. They also conduct mobile audits to identify issues like slow-loading pages, unresponsive elements, and poor Core Web Vitals, ensuring a seamless experience across all devices.

By implementing these SEO strategies, you can improve your website’s visibility in search results, attracting organic traffic from users actively seeking information or products related to your niche.

Newbies guide on moz.com: https://moz.com/beginners-guide-to-seo

2. Content Marketing

Content marketing is another powerful strategy for increasing web traffic. It involves creating and promoting valuable, relevant, and engaging content to attract and retain your target audience. High-quality content not only helps you rank higher in search engines but also encourages repeat visits and sharing, which can further boost your web traffic.

How to Implement Content Marketing for Increased Web Traffic:

Content Strategy: Develop a content strategy that aligns with your target audience’s interests and needs. Consider creating blog posts, articles, videos, infographics, and other content formats.
Consistency: Maintain a consistent publishing schedule to keep your audience engaged. Regularly updated content can help you build a loyal readership.
Promotion: Promote your content through various channels, including social media, email marketing, and guest posting. Sharing your content on relevant platforms can help you reach a wider audience.
Keyword Integration: Incorporate relevant keywords into your content naturally. This not only helps with SEO but also ensures that your content is discoverable by users interested in your topic.
Interactive Content: Consider creating interactive content such as quizzes, surveys, and calculators. Interactive content tends to be more engaging and shareable, increasing your chances of attracting web traffic.

Content marketing is a long-term strategy that can yield substantial results over time. By consistently delivering valuable content to your audience, you can establish your website as a trusted resource in your industry and attract a steady stream of web traffic.

Great guide on HubSpot: https://blog.hubspot.com/marketing/content-marketing

3. Social Media Marketing

Social media platforms have become an integral part of our daily lives, making them a valuable channel for increasing web traffic. Leveraging social media marketing can help you reach a broader audience, build brand awareness, and drive traffic back to your website.

How to Implement Social Media Marketing for Increased Web Traffic:

Platform Selection: Identify the social media platforms that are most relevant to your target audience. Each platform caters to different demographics and interests, so choose wisely.
Engagement: Actively engage with your audience by responding to comments, messages, and mentions. Building a strong online community can lead to more social sharing and increased web traffic.
Content Sharing: Share your blog posts, articles, and other content on your social media profiles. Use visually appealing graphics and headlines to capture your audience’s attention.
Paid Advertising: Consider using paid advertising on social media platforms to reach a larger audience. Platforms like Facebook and Instagram offer highly targeted advertising options.
User-Generated Content: Encourage your followers to create and share content related to your brand. User-generated content can expand your reach and credibility.

Social media marketing can be a powerful driver of web traffic when executed effectively. It allows you to connect with your audience on a personal level and direct them to your website for further engagement.

4. Email Marketing

Email marketing remains one of the most effective ways to nurture and engage your audience, driving consistent web traffic. By building a strong email subscriber list and delivering valuable content directly to your subscribers’ inboxes, you can keep your audience informed and encourage them to visit your website regularly.

How to Implement Email Marketing for Increased Web Traffic:

List Building: Create opportunities for website visitors to subscribe to your email list. Offer incentives such as e-books, discounts, or exclusive content to entice sign-ups.
Segmentation: Segment your email list based on subscriber preferences and behavior. Tailor your email content to specific segments to increase relevance.
Personalization: Use personalization techniques to make your emails more engaging and relevant to individual subscribers. Personalized recommendations can lead to higher click-through rates.
Consistent Communication: Maintain a regular email communication schedule. This can include newsletters, product updates, blog digests, and more.
CTA Integration: Include clear and compelling calls to action (CTAs) in your emails. Encourage subscribers to visit your website for more information or to take specific actions.

Email marketing not only drives web traffic but also nurtures your leads and can result in higher conversion rates. It’s an excellent tool for building long-term relationships with your audience.

Interesting article on email marketing: https://sproutsocial.com/insights/email-marketing/

5. Influencer Marketing

Influencer marketing is a relatively new but highly effective strategy for increasing web traffic. It involves partnering with individuals or entities with a significant online following and having them promote your products or content to their audience.

How to Implement Influencer Marketing for Increased Web Traffic:

Identify Influencers: Research and identify influencers in your niche who have a substantial and engaged following. Look for influencers whose audience aligns with your target demographic.
Partnership: Reach out to potential influencers and propose collaborations. This could involve sponsored content, product reviews, or guest posts on their platforms.
Authenticity: Ensure that influencer partnerships feel authentic and natural. Authentic endorsements are more likely to resonate with the influencer’s audience.
Track Performance: Use tracking tools and analytics to measure the impact of influencer marketing campaigns. Monitor web traffic, engagement, and conversions resulting from these campaigns.

Influencer marketing can provide a quick and effective boost to your web traffic, especially if you partner with influencers who have a strong online presence in your niche.

Five Ways to Increase Web Traffic: Summary

Increasing web traffic is a critical goal for any online venture, and it requires a multifaceted approach. By implementing the strategies mentioned in this article—Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Email Marketing, and Influencer Marketing—you can drive more users to your website, expand your online presence, and achieve your digital objectives.

Remember that web traffic growth often takes time and consistent effort. Be patient, track your progress, and continually adapt your strategies to meet the evolving needs of your audience and the ever-changing digital landscape. With dedication and the right tactics, you can significantly increase web traffic and propel your online venture toward success.

Image source: https://www.flickr.com/photos/91261194@N06/49746728881

The post Five Ways to Increase Web Traffic appeared first on Leadrebel Blog.

A/B Testing: Unlocking Optimization through Data-Driven Decision Making

LeadRebel — Wed, 12 Jul 2023 13:51:06 +0000

A/B Testing: Unlocking Optimization through Data-Driven Decision Making

A/B Testing: Introduction

Marketing technique called A/B testing, also known as split testing or bucket testing, is a powerful methodology used in digital marketing and user experience research. It enables organizations to compare different versions of a webpage, email, or other digital assets to determine which variant performs better. By leveraging statistical analysis and user behavior data, A/B testing allows businesses to make data-driven decisions, optimize conversion rates, enhance user experience, and improve key metrics. In this article, we will explore the benefits of A/B testing, best practices for successful implementation, and examine various use cases across industries. By understanding the principles and strategies behind A/B testing, organizations can unlock the potential to refine their digital assets and achieve greater success with your sales and marketing activities.

Benefits of A/B Testing

A/B testing provides businesses with a range of valuable benefits, allowing them to make data-driven decisions and optimize their digital assets effectively. Let’s delve deeper into the significant advantages of implementing A/B testing:

1. Evidence-Based Decision-Making

One of the primary benefits of A/B testing is the ability to base decisions on concrete evidence rather than assumptions or personal preferences. By conducting controlled experiments and analyzing user behavior data, businesses can gather empirical insights into the impact of different variations on key metrics. This data-driven approach eliminates subjective biases and ensures that changes made to digital assets are supported by measurable results.

2. Continuous Improvement

A/B testing facilitates a culture of continuous improvement by enabling organizations to iteratively refine their digital assets. Through incremental changes and ongoing testing, businesses can optimize user experiences, increase engagement, and enhance conversion rates over time. The iterative nature of bucket testing empowers organizations to evolve their strategies based on real-time insights and user feedback, leading to sustained growth and improved performance.

3. Risk Mitigation

Implementing changes to digital assets without validation can be risky, as they may have unintended negative consequences. A/B testing mitigates this risk by allowing organizations to test different versions simultaneously and identify potential pitfalls or ineffective strategies before committing significant resources. By obtaining conclusive evidence through A/B testing, businesses can confidently implement changes that have been proven to drive positive results, reducing the risk of costly mistakes.

4. Optimization of Key Metrics

A/B testing enables organizations to optimize key metrics, leading to tangible improvements in performance. Whether it’s increasing conversion rates, improving click-through rates, boosting engagement, or reducing bounce rates, A/B testing provides insights into the most effective strategies for achieving these objectives. By fine-tuning digital assets based on data-driven optimizations, businesses can unlock significant gains in their bottom line and overall success.

5. Enhanced User Experience

A/B testing empowers organizations to deliver superior user experiences by identifying the variations that resonate best with their target audience. By testing different elements such as layouts, designs, content, and user interfaces, businesses can determine the optimal combination that maximizes user satisfaction, engagement, and overall usability. This focus on enhancing the user experience contributes to increased customer loyalty, brand perception, and long-term success.

6. Efficient Resource Allocation

A/B testing allows organizations to allocate their resources more efficiently by focusing on strategies and variations that have demonstrated positive results. By identifying the most effective elements and eliminating underperforming options, businesses can optimize their investments in design, marketing, and development. This resource optimization ensures that efforts are directed towards initiatives that yield the highest returns, resulting in cost savings and improved overall efficiency.

7. Data-Backed Insights

A/B testing generates valuable data-backed insights that provide a deeper understanding of user behavior and preferences. By analyzing the results of bucket tests, businesses gain insights into how different elements impact user engagement, decision-making processes, and conversion funnels. This knowledge can inform future marketing strategies, product development, and overall business decisions, leading to more informed and effective practices.

8. Competitive Advantage

By embracing A/B testing, organizations can gain a competitive advantage in the ever-evolving digital landscape. The ability to continuously refine digital assets, improve user experiences, and optimize key metrics positions businesses as industry leaders. A/B testing allows organizations to stay ahead of competitors by leveraging data-driven decision-making, adaptability, and a customer-centric approach.

In conclusion, A/B testing offers a range of substantial benefits to businesses seeking optimization and growth. Through evidence-based decision-making, continuous improvement, risk mitigation, and optimization of key metrics, organizations can unlock the full potential of their digital assets. Enhanced user experiences, efficient resource allocation, data-backed insights, and a competitive advantage further contribute to the value of A/B testing. By embracing this methodology, businesses can stay at the forefront of their industries, meet evolving customer expectations, and achieve sustainable success in the digital realm.

Best Practices for A/B Testing

To ensure successful A/B testing implementation, adhering to best practices is crucial. Here are some key considerations:

Clearly define objectives: Begin by identifying the specific goals and metrics you aim to improve through A/B testing. This clarity will help focus efforts and ensure that testing aligns with strategic objectives.

Choose variables wisely: Select variables that are likely to have a significant impact on user behavior. These may include headlines, call-to-action buttons, images, colors, layouts, or any other element that influences user engagement and conversion rates.

Develop hypotheses: Formulate hypotheses based on your understanding of user behavior and industry trends. These hypotheses will guide the creation of different versions for testing and allow you to assess their impact accurately.

Implement rigorous statistical analysis: Ensure that you have an adequate sample size and use appropriate statistical techniques to analyze the results. Statistical significance is vital for drawing reliable conclusions from the data collected.

Test one variable at a time: To isolate the impact of individual variables, focus on testing one element at a time. Testing multiple variables simultaneously may introduce confounding factors that hinder accurate analysis.

Run tests for an appropriate duration: Allow tests to run for a sufficient period to collect a representative sample of data. Shorter tests may lead to inconclusive results, while excessively long tests can delay decision-making processes.

Segment your audience: Consider segmenting your audience based on different characteristics or user attributes. This allows for more targeted testing and helps uncover insights specific to different user groups.

Monitor and learn continuously: Continuously monitor test results, draw insights from them, and apply those learnings to future iterations. A/B testing is an ongoing process of optimization, requiring a feedback loop for continuous improvement.

Use Cases of A/B Testing

A/B testing is a versatile methodology that finds applications across various industries and digital platforms. Let’s explore in-depth some prominent use cases where A/B testing can drive significant improvements:

1. E-commerce Optimization

In the highly competitive world of e-commerce, A/B testing plays a crucial role in optimizing conversion rates and increasing sales. By testing different elements on product pages, such as product images, descriptions, pricing strategies, and call-to-action buttons, businesses can identify the most effective combination. Additionally, A/B testing can help optimize the shopping cart and checkout processes, reducing friction and enhancing the overall user experience.

For example, an online retailer might test two different variations of a product page: one with a high-resolution product image and another with a video demonstration. By tracking metrics like click-through rates, add-to-cart rates, and conversion rates, the retailer can determine which version performs better and drives higher sales.

2. Content Marketing Effectiveness

Split testing is instrumental in optimizing content marketing efforts. Marketers can test different headlines, content formats, layouts, and visuals to understand which variations resonate better with their target audience. By measuring metrics like click-through rates, time spent on page, and bounce rates, businesses can refine their content strategy for improved engagement and conversions.

For instance, a media website might test two versions of an article headline to determine which drives higher click-through rates. Through A/B testing, they can gain insights into the language, tone, and structure that generate maximum user interest and engagement.

3. Email Marketing Optimization

Email marketing campaigns can benefit significantly from A/B testing. Marketers can experiment with various elements such as subject lines, email templates, call-to-action buttons, personalization, and send times to improve open rates, click-through rates, and overall campaign effectiveness.

For example, an e-commerce company might test two subject lines for an email promotion: one emphasizing a percentage discount and the other focusing on a free shipping offer. By analyzing metrics like open rates and conversion rates, they can identify the subject line that resonates better with their subscriber base.

4. Landing Page Optimization

A/B testing is a powerful tool for optimizing landing pages to maximize lead generation and conversions. By testing different design layouts, messaging, forms, and call-to-action placements, businesses can identify the most persuasive and engaging combination.

For instance, a software company launching a new product might create two variations of a landing page: one with a short form requesting minimal information and another with a longer form seeking more detailed data. By analyzing conversion rates and form completions, they can determine which version strikes the right balance between information gathering and user convenience.

5. Mobile App Optimization

Mobile app optimization is crucial for enhancing user engagement and retention. A/B testing can be applied to user interfaces, onboarding processes, push notifications, feature placements, and overall app experience to drive desired user behaviors.

For example, a social media app might test two variations of their onboarding process, one with a tutorial and another with a gamified introduction. By measuring metrics like user activation rates, completion rates, and app retention, they can identify the onboarding flow that results in higher user adoption and continued engagement.

6. Ad Campaign Performance

Split testing empowers advertisers to optimize ad campaigns and maximize their return on investment. Marketers can test different ad creatives, ad placements, targeting strategies, and messaging to determine the most effective combination that drives click-through rates, conversions, and ultimately, a higher return on ad spend (ROAS).

For instance, an online travel agency might test two ad variations, each with different visuals and calls-to-action, to understand which version generates more bookings. By tracking metrics like click-through rates, conversion rates, and cost per acquisition, they can allocate their ad budget more effectively and achieve better campaign performance.

In summary, A/B testing offers immense value across industries and digital platforms. From e-commerce optimization to content marketing effectiveness, email marketing, landing page optimization, mobile app optimization, and ad campaign performance, A/B testing allows businesses to fine-tune their strategies, deliver better user experiences, and achieve higher conversion rates. By leveraging this methodology, organizations can stay ahead of the competition and drive meaningful growth in the dynamic digital landscape.

A/B Testing: Summary

A/B testing is a robust methodology that empowers businesses to optimize their digital assets through data-driven decision-making. By testing different versions and analyzing user behavior data, organizations can gain valuable insights, refine their strategies, and improve key metrics. The benefits of split testing include evidence-based decision-making, continuous improvement, and risk mitigation. Following best practices such as defining clear objectives, selecting variables strategically, and implementing rigorous statistical analysis is essential for successful A/B testing implementation. Use cases of split testing span e-commerce, content marketing, email marketing, landing page optimization, mobile app optimization, and ad campaigns. By embracing A/B testing, businesses can unlock the potential to enhance user experiences, increase conversions, and achieve greater success in the digital landscape.

image source: https://www.seobility.net/de/wiki/images/2/24/AB-Testing.png

The post A/B Testing: Unlocking Optimization through Data-Driven Decision Making appeared first on Leadrebel Blog.

What is Account-Based Marketing: Five Use Cases

LeadRebel — Fri, 10 Mar 2023 10:34:51 +0000

What is Account-Based Marketing: Five Use Cases

Account-based marketing (ABM) is a business strategy with growing popularity among marketers worldwide. ABM turns your marketing and sales focus to the right prospects, and might decrease your expenses. This is because you’ll need less effort and fewer team members while focusing on only the right accounts.

An important focus of ABM is to identify targets who are interested in a certain product or service and then customize marketing campaigns and sales programs to meet the needs of these prospects and turn them into customers.

What is Account-Based Marketing?

Account-based marketing (ABM) is a business marketing strategy that directs resources to attract specific target groups within a market. ABM coordinates the sales and marketing teams to work together and create personalized campaigns designed to engage each account. The campaigns are built in sync and altered to the needs of each account, which leads to more lead success and higher revenue.

Instead of running broad campaigns, marketers and sales associates use account-based marketing to closely identify their prospects and then they create customized campaigns and messaging with the goal to encourage upselling and new leads.

Five Use Cases of Account-Based Marketing

Account-based marketing begins with identifying your target accounts and then calculating a program that’s personalized to those segments. The chosen accounts will be the ones that add the most value to your company. Below are five use cases of account-based marketing:

Events, webinars, and meetings

In-person events and meetings have always been considered the most effective ways to find and persuade target accounts. With account-based marketing, these events can bring you even more customers and a bigger client base. How does that work? With ABM you can make personalized invitations, host special VIP dinners, give out personalized gifts, and send personalized follow-ups after the event.

Marketing email

In the day and age where everyone is overloaded with emails and considers most emails spam without reading them, it’s the perfect time to introduce personalized direct mail. Since account-based marketing is more targeted, gifts and messages through direct mail can catch more attention and result in more successful leads, which will lead to higher revenue.

Targeted advertising

Paid social media advertisements are a common way to catch the attention of accounts or at least trigger a memory in their head. Social platforms like Facebook and Instagram allow you to display your ads and messages. Even more important, you can target specific groups of people and personas to see these ads. With IP targeting and retargeting, your campaigns will be brought up on target accounts only, rather than on the whole web.

You might be wondering why it is better that only selected accounts will see these campaigns. Well, there is a pretty simple explanation to that, first of all, the more people see your campaign the more it will cost you, secondly, a person that is not your target persona will never follow the campaign, and lastly, by targeting specific accounts you’ll have a better idea of the turnover rate.

More personalized content

Just like with the other use cases, account-based marketing will let you make content that’s relevant to your target accounts and current customers. For example, if your target persona is at a young age, interested in social media, and loves trends, then your goal is to make trendy content, that being cool Instagram posts, reels, and relatable TikTok videos.

Constant product improvement

Pretty much any service or product out there has some pain points, whether that’s instructions on how to use it or questions about safety. With account-based marketing, you’ll be able to resolve these pain points even before a customer or lead realizes that they have trouble figuring something out.

Business Benefits of Account-Based Marketing

There are a number of benefits associated with account-based marketing, but for some businesses, ABM might be the only good solution, while for others ABM might be combined with other strategies, in any way it will positively impact all types of businesses. Let’s take a look at the following benefits of account-based marketing.

Personalized marketing approach. Instead of a generic message and approach, with help of ABM marketers create personalized messages for target accounts.
Sales & marketing alignment. Collaboration is always a sign of improved conversations and more successful projects. Since ABM requires the sales and marketing teams to collaborate, their collaboration will also positively affect other business aspects.
Shorter sale cycles. Personalized campaigns usually quicken up the sales process because all prospects are nurtured simultaneously.
Better ROI. Account-based marketing is measurable and 85% of marketers who measure their ROI have reported that ABM delivered higher returns than any other marketing approach.
Fewer wasted products. With a clear understanding of what personas you need to target, you’ll need fewer products and fewer people to gain the same or even more customers.

How to Implement Account-Based Marketing

In order to get the most out of an account-based marketing approach, you’ll need to know some key rules, the following steps will guarantee you implement an effective account-based marketing strategy.

Create a demonstrative coalition between the sales and marketing teams

Without a demonstrative and thriving marketing and sales team alignment, every account-based marketing strategy will fail. This is because an ideal customer buying experience requires a seamless transition from detecting the lead to finalizing the sale.

Basically, to improve sales, the marketing and sales teams need to commit to clear communication and a mutual plan, a type of middle ground where both sides cater to each other. For example, the marketing team will only score leads that the sales team can conveniently sell to and vice versa where the sales team will develop a sales strategy based on the people that the marketing team can interest.

Carry out investigations to identify account personas

Once you have created a demonstrative coalition between the sales and marketing teams, you’ll need to identify account personas that you want to pursue. There are many strategies to identify an account persona, some of which are:

Determine the business intentions of an ideal customer.
Calculate savings and spending patterns.
Detect what tools the ideal customer uses.
Consider the current level of business, size, and growth trajectory.

With all of these strategies in mind and with many more out there, after identifying an account persona, it’s important that both the marketing and sales team agree on it and follow up with a mutual plan.

Create a plan

As mentioned in the step earlier, after the sales and marketing teams both agree on an account persona, they’ll need to follow up with a mutual plan. This includes having the marketing and sales teams work together to map out the prospects, what they are interested in, and what content they will produce to attract them.

Attract target accounts

Even after plotting a perfect marketing strategy, if you are new to the business you will need to attract accounts in other ways too. First of all, you need to determine where your target accounts are finding solutions now, basically, what companies are offering something similar to you and how are you better. After that, you find a database with these people’s information and contact them with a better offer than they are paying for now.

Another popular way to get your company noticed, includes handing out wavers, sending emails, or printing billboards, this can be done at events, on newsletters, targeted ad placements, and more.

Get the sales teams more involved

As you build a relationship or at least a conversation with target contacts, make sure both sales and marketing teams are actively engaging and pursuing a strategy to influence the buying decisions. After a few hits and misses, the team will have an established strategy that works, which they can then use repeatedly to attract and retain customers.

Account-based Marketing: Final Thoughts

Use account-based marketing to focus on prospective customers, you’ll notice how leads grow and expenses decrease. The long-term objective of account-based marketing is to help teams find successful leads, grow revenue, and lead every step of the way. The more advanced a marketing and sales team becomes with ABM, the more account-based marketing implementation there will be across all companies.

The post What is Account-Based Marketing: Five Use Cases appeared first on Leadrebel Blog.

Online Marketing Archives - Leadrebel Blog

Best White Label Software for Marketing and Sales: Top 10 Tools

Best White Label Software for Marketing and Sales: Top 10 Tools

Why Use White Label Software?

Top 10 White Label Tools for Marketing

1. LeadRebel

2. DashThis

3. Trello

4. HubSpot

5. Mailchimp

6. GetResponse

7. SEMrush

8. Zoho CRM

9. Howuku

10. AdEspresso

White label tools for marketing: Summary

How to Check How Many Visitors a Website Gets: A Detailed Guide

How to Check How Many Visitors a Website Gets: A Detailed Guide

Why Website Traffic Matters

How to Check How Many Visitors a Website Gets

1. Google Analytics (Google Marketing Platform)

2. Ahrefs

3. SEMrush

4. SimilarWeb

5. LeadRebel

6. Piwik PRO (Matomo)

7. Statcounter

Additional Ways to Check Website Visitors

How to Check How Many Visitors a Website Gets: Tips for Choosing the Right Tool

How to Check How Many Visitors a Website Gets: Conclusion

Top 6 Software for LinkedIn Outreach Campaigns

Top 6 Software for LinkedIn Outreach Campaigns

Evaluating the Top 6 LinkedIn Outreach Software

1. Expandi

Pricing

2. Hyperise

Pricing

3. PhantomBuster

Pricing

4. We-Connect

Pricing

5. Dux-Soup

Pricing

6. Dripify

Pricing

Conclusion

Intent-based Marketing – Case Studies, Metrics, and Effective Strategies

Intent-based Marketing – Case Studies, Metrics, and Effective Strategies

AI-Only Approach Fails to Meet KPIs – Case Study

The key performance indicators (KPIs) evaluated in this study:

AI Cold Outreach – Addressing the ‘White Noise’ Problem

AI Cold Outreach — Negative Impact on Marketing KPIs:

Intent-Based Marketing — Solution to Automated Cold Outreach Issues:

Understanding Intent-Based Marketing

Five Key Components of Intent-based Marketing Outreach:

Intent Data:

Intent Signal Classification:

Target Account List (TAL) or profile:

Content, Messaging and Ads:

Ads and Campaign Optimization:

Intent Signals / Trigger Data Collection – Deep Dive:

Types of Intent Data

1. Search Intent (Keywords and queries):

Let us explore specific Intent Signals/Triggers that should be tapped during the “Search phase.”

Tracking methods:

Tracking methods:

2. Web browsing Intent data (Cookies and tracking content)

Let’s break down the web tracking strategies with examples:

A. Content and on-site engagement:

B. Tracking Browsing Behavior with Cookies:

3. Intent from Digital interactions:

Tracking Digital Interaction signals:

4. Firmographic Data in ABM

Why Firmographic data matters?

Tools for identifying Firmographic data:

5. PM of historical intent-based Marketing data

Tools for Predictive Modelling:

Proven Benefits of Intent-based Marketing:

Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements

Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements