The B2B lead generation landscape has grown increasingly competitive and dynamic, making it critical for businesses to adopt the right tools to identify, engage, and convert potential clients efficiently. As we move into 2025, advancements in AI, automation, and data-driven solutions have made these tools more powerful than ever. In this article, we’ll cover the 10 best B2B lead generation tools in 2025, detailing what each does, their benefits, shortfalls, and how you can effectively use them to boost your outreach and sales performance.

1. Clay

What It Does

Clay is a data enrichment and automation platform that gathers extensive information about prospects to help businesses execute highly personalized and effective outreach campaigns. It integrates with CRMs and external data sources, offering actionable insights on potential leads.

Benefits

– Robust Data Enrichment: Transforms basic leads into enriched profiles with detailed insights.

– Workflow Automation: Saves time by automating repetitive tasks like data entry and email outreach.

– Versatility: Integrates with tools such as Slack, Salesforce, and Zapier.

Shortfalls

– Learning Curve: Mastering its full suite of features can take time.

– Costly for Small Teams: Its premium pricing may not suit small businesses or startups.

How to Use

1. Connect to CRM: Sync your existing leads from tools like Salesforce.
2. Data Enrichment: Use Clay to append additional information like job roles, company size, or funding history.
3. Create Workflows: Automate personalized outreach campaigns.
4. Refine Results: Analyze campaign performance to enhance engagement.

2. LeadRebel

What It Does

LeadRebel is a web-based tool that identifies companies visiting your website, even if they don’t fill out a form or make direct contact. By revealing these “hidden leads,” it helps businesses target potential customers who are already showing interest.

Benefits

– Identify Anonymous Visitors: Capture companies visiting your website.

– Detailed Company Data: Provides industry, size, and contact details for better targeting.

– CRM Integration: Sync visitor data with popular CRMs for seamless follow-up.

Shortfalls

– No Individual Contact Details: Focuses on companies rather than individuals.

– Accuracy Varies: Occasionally misidentifies smaller companies or startups.

How to Use

1. Install Tracking Code: Add the LeadRebel script to your website.
2. Analyze Visitors: View detailed data on companies that visit.
3. Research Leads: Use the company insights to identify decision-makers.
4. Engage: Reach out via LinkedIn, email, or phone to initiate contact.

3. Instantly

What It Does

Instantly is an email outreach platform designed to automate cold email campaigns and improve deliverability. With a focus on scaling campaigns, it allows businesses to send thousands of emails while maintaining high open and response rates.

Benefits

– Campaign Automation: Schedule and execute campaigns effortlessly.

– A/B Testing: Test different email variations to determine what works best.

– Deliverability Optimization: Ensures emails land in inboxes rather than spam folders.

Shortfalls

– Email Sending Limits: Free and lower-tier plans limit daily email volumes.

– Limited Integrations: Fewer native integrations compared to competitors.

How to Use

1. Upload Lead Data: Import email lists directly into the platform.
2. Design Email Campaigns: Create and personalize email templates.
3. Schedule Campaigns: Automate follow-up sequences based on recipient behavior.
4. Analyze Metrics: Review open, click, and reply rates to refine future campaigns.

4. Apollo.io

What It Does

Apollo.io is a sales engagement platform offering access to an extensive database of over 250 million contacts, enabling businesses to find, enrich, and connect with their ideal leads.

Benefits

– Extensive Database: Provides access to millions of prospects globally.

– Built-in Outreach: Includes tools for email sequencing and calls.

– Detailed Analytics: Tracks engagement metrics for data-driven decision-making.

Shortfalls

– Data Overwhelm: Beginners might find the abundance of information difficult to navigate.

– Premium Features Are Pricey: Advanced features come with a higher price tag.

How to Use

1. Search for Leads: Use advanced filters like industry, company size, or location.
2. Export Contact Info: Import qualified leads directly into your CRM.
3. Launch Campaigns: Use Apollo’s built-in email tools for personalized outreach.
4. Refine Efforts: Monitor analytics to adjust targeting or messaging.

5. Cognism

What It Does

Cognism is a GDPR-compliant sales intelligence platform specializing in contact and company data for B2B lead generation, particularly strong in European markets.

Benefits

– Data Compliance: Fully adheres to GDPR and other global data regulations.

– Highly Accurate Data: Regularly verified to ensure reliability.

– Global Reach: Offers a broad database of leads, especially in Europe.

Shortfalls

– European Market Bias: Limited data availability outside Europe.

– Cost: High subscription fees may deter smaller companies.

How to Use

1. Search for Leads: Define criteria such as industry, region, or job title.
2. Export Leads: Export data into your sales tools or CRM.
3. Run Campaigns: Use contact data for compliant cold outreach.
4. Optimize: Regularly refine your lead lists for higher ROI.

6. LinkedIn Sales Navigator

What It Does

LinkedIn Sales Navigator leverages the world’s largest professional network to help businesses find and engage with decision-makers and influencers in their target market.

Benefits

– Advanced Filters: Narrow searches with detailed filters.

– Real-Time Updates: Receive notifications when leads change roles or companies.

– Lead Recommendations: AI-driven suggestions based on your saved preferences.

Shortfalls

– Expensive Plans: Premium tiers can be costly for small businesses.

– InMail Limits: Number of InMail messages is restricted by subscription level.

How to Use

1. Define Preferences: Set parameters for your ideal prospects.
2. Search Smartly: Use advanced filters like company size, job title, and industry.
3. Engage Directly: Send personalized InMails or connection requests.
4. Track Progress: Monitor saved leads and adjust strategies accordingly.

7. ZoomInfo

What It Does

ZoomInfo is a business intelligence platform offering a massive database of professionals and companies, enabling precise targeting and data-driven decision-making.

Benefits

– Comprehensive Data: Includes direct phone numbers and verified email addresses.

– Frequent Updates: Regularly refreshed to maintain accuracy.

– Seamless Integration: Works with major CRMs and marketing platforms.

Shortfalls

– Expensive Subscriptions: High cost makes it less accessible for smaller businesses.

– Overwhelming Features: The range of options can be daunting for new users.

How to Use

1. Search Database: Apply filters to identify high-quality leads.
2. Export and Sync: Transfer data to your CRM or outreach tools.
3. Analyze Results: Use reporting tools to measure lead engagement.
4. Refine Outreach: Adjust targeting based on performance metrics.

8. HubSpot Sales Hub

What It Does

HubSpot Sales Hub combines CRM functionality with lead generation tools, including email tracking, meeting scheduling, and deal management.

Benefits

– All-in-One Platform: Centralizes sales, marketing, and customer service tools.

– User-Friendly: Simple to set up and navigate, even for beginners.

– Free Version Available: Provides basic features without any upfront cost.

Shortfalls

– Scaling Costs: Prices increase significantly with larger contact lists.

– Feature Limitations: Advanced functions require higher-tier plans.

How to Use

1. Set Up CRM: Organize leads and deals within HubSpot.
2. Use Tracking Tools: Monitor email opens and link clicks.
3. Engage Leads: Automate follow-up emails or schedule calls.
4. Optimize Pipeline: Manage deals and forecast revenue effectively.

9. Clearbit

What It Does

Clearbit specializes in real-time data enrichment, providing businesses with updated profiles and company details to improve personalization and targeting.

Benefits

– Dynamic Updates: Automatically refreshes data to stay current.

– Integration-Friendly: Connects easily with CRMs and marketing platforms.

– Targeted Insights: Offers industry-specific insights for better segmentation.

Shortfalls

– Technical Setup: Full integration may require development resources.

– Usage-Based Pricing: Costs can escalate with heavy use.

How to Use

1. Enrich Data: Enhance existing leads with Clearbit’s enrichment tools.
2. Segment Leads: Use enriched data to create more precise audience groups.
3. Automate Outreach: Sync with tools like Salesforce or Mailchimp.
4. Refine Campaigns: Use insights to improve targeting and messaging.

10. Snov.io

What It Does

Snov.io is a versatile toolkit for lead generation, email verification, and automated email campaigns, making it ideal for startups and SMEs.

Benefits

– Email Verification: Reduces bounce rates with validated email addresses.

– Automation: Offers easy-to-use tools for creating email drip campaigns.

– Cost-Effective: Affordable pricing compared to competitors.

Shortfalls

– Basic Interface: The user experience might feel outdated.

– Limited Database: Smaller contact database compared to platforms like ZoomInfo.

How to Use

1. Find Emails: Use Snov.io’s search tool to locate valid email addresses.
2. Verify Contacts: Clean your email list with its verification feature.
3. Design Campaigns: Build automated email sequences with follow-ups.
4. Monitor Engagement: Analyze campaign performance to identify areas for improvement.

Conclusion: Best B2B Lead Generation Tools in 2025

The best B2B lead generation tools in 2025 offer a variety of capabilities tailored to different needs, budgets, and business sizes. From data enrichment to email automation, these tools empower businesses to discover and connect with their target audience more effectively. Whether you’re a startup looking to scale or an enterprise optimizing your sales funnel, choosing the right tools can make all the difference. By combining the strengths of tools like Clay, LeadRebel, Apollo.io, and LinkedIn Sales Navigator, you can stay ahead in the ever-competitive B2B landscape.

Image source: https://pearllemonleads.com/outsourced-lead-generation-companies-in-the-uk/

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Cold email marketing campaigns can be a powerful tool for businesses to reach out to potential customers and generate leads. However, executing a successful cold email campaign requires more than just a list of email addresses and a generic message.

Choosing the right software for cold email campaigns can be overwhelming, with many options available. From basic tools for sending mass emails to more advanced software with features such as CRM integration and analytics, there is a solution for every business. Evaluating each software’s effectiveness and return on investment is crucial to finding the right fit.

This article will discuss the top 10 best software for B2B cold email marketing campaigns. Each tool will be explained in detail, including its features and pricing. By the end of this article, you will better understand which software is the best for your business needs.

Key Takeaways

• Cold email marketing campaigns require personalization and targeting to be successful.
• The right software can automate campaigns while tailoring each email to the recipient.
• Choosing the right software requires evaluating effectiveness and return on investment.

Understanding Cold Email Marketing

Cold email marketing is an important strategy for B2B marketing because it can help companies reach many potential customers quickly and cost-effectively. By targeting specific industries or job titles, companies can ensure that their emails are reaching decision-makers who have the power to make purchasing decisions.

One of the benefits of cold email marketing is that it allows companies to build relationships with potential customers before making a sales pitch. By providing valuable information or resources, companies can establish themselves as thought leaders in their industry and gain the trust of potential customers.

Choosing the Right Software

When it comes to choosing the right software for a cold email marketing campaign, there are several key features to look for. In this section, we will discuss the most important factors to consider when deciding.

Key Features to Look For

Look for software that provides the following features:

• Personalization: The ability to personalize emails is crucial for a successful cold email campaign. Make sure the software allows you to customize emails with recipient-specific information.
• Automation: Automating your cold email campaign can save time and increase efficiency. Look for software that allows you to schedule emails, set up follow-up sequences, and automate other tasks.
• Analytics: Analytics allows you to track the performance of your campaign and make data-driven decisions. Look for software that provides detailed analytics on open rates, click-through rates, and other important metrics.
• Ease of Use: The software should be user-friendly and easy to navigate. Look for software with a simple and intuitive interface.

Software Usability

Another essential factor to consider is the usability of the software. The software should be easy to use, even for those with limited technical expertise. Look for software that provides:

• Customizable Templates: The software should offer customizable templates that can be easily edited and personalized.
• Drag-and-Drop Editor: A drag-and-drop editor allows you to create emails without coding knowledge.
• Intuitive Interface: The software should have an intuitive interface that is easy to navigate.

Integration Capabilities

Finally, consider the integration capabilities of the software. The software should integrate easily with your existing systems and tools. Look for software that provides:

• CRM Integration: The software should integrate with your CRM system to ensure that leads are properly tracked and managed.
• API Integration: API integration allows you to connect the software with other tools and systems.
• Third-Party Integration: The software should be able to integrate with other third-party tools, such as social media platforms and analytics tools.

Top 10 Software Tools for Cold Email Campaigns

Cold email marketing campaigns are an effective way to reach out to potential customers but managing them can be time-consuming and challenging. Fortunately, there are many software tools available that can help optimise the process. Here are the top 10 software tools for cold email campaigns:

Lemlist

Lemlist tackles the biggest challenges of cold email outreach with powerful features that personalise at scale your workflow. Lemlist’s AI-powered generation tool combats writer’s block, suggesting high-converting email drafts. Personalize outreach like never before by automatically inserting details like the recipient’s LinkedIn profile picture or building custom landing pages for maximum engagement. It even simplifies lead generation by finding email addresses directly from LinkedIn, saving you hours of prospecting time. But with any powerful tool, there’s a learning curve.

Lemlist’s interface can be initially challenging to navigate, according to user reviews. Additionally, the cost can add up quickly, especially for teams that need to send emails from multiple inboxes. However, Lemlist’s robust training materials and integration with popular CRMs like HubSpot, Salesforce, and Pipedrive can significantly enhance your sales and outreach efforts, making it a worthwhile investment for those who want to take their cold emailing to the next level.

Pricing: Lemlist’s cheapest plan costs $39/month and they offer a free trial.

Instantly

One of the user-friendly cold email marketing tools designed to maximize results. Its modern and intuitive interface makes crafting and managing campaigns a breeze, even for those new to email marketing. But Instantly goes beyond simplicity. Under the hood, you’ll find powerful features like their advanced ESP matching that helps ensure your emails land in inboxes, not spam folders. Moreover, their unique pricing caters to agencies managing a multitude of email accounts, without charging per account – a major cost advantage. And when you need help, their responsive and professional support team is there to guide you.

Instantly is constantly innovating, and their recent addition of a B2B sales leads database promises even more targeted outreach (although this feature is still under testing). While the pricing might not be ideal for those with a massive lead pool, Instantly offers a powerful and user-friendly solution for agencies and businesses looking to take their cold email campaigns to the next level. For integrations with your CRM and other tools, Zapier provides a workaround, but native integrations would be a welcome addition in the future.

Pricing: Instantly is available from $37/month and offers a free trial.

Smartlead

Here is the most hyped cold email marketing tool on the market right now. Ideal for businesses scaling their outbound strategy, Smartlead’s aggressive pricing lets you reach more prospects without breaking the bank. But affordability isn’t their only perk. Users consistently praise Smartlead’s highly responsive customer service, ensuring you’re never left on an island during campaign creation.

Plus, agencies love their built-in management features, streamlining collaboration and keeping your outreach organized. While Smartlead is a young player on the scene, translating to a slightly smaller integrations list and the occasional bug, their development team is constantly improving. With their focus on affordability, exceptional support, and helpful agency features, Smartlead is a powerful tool for businesses ready to scale their cold email outreach without sacrificing value.

Pricing: Starts from $39/month and a free trial is also available.

Quickmail

Quickmail is another user-friendly platform packed with powerful features to elevate your sales game. This tool boasts robust reporting with detailed analytics, allowing you to track campaign performance and optimize future efforts. In addition, email account rotation keeps your sender reputation sparkling, while native integrations with HubSpot and Pipedrive ensure optimal CRM integration for agencies.

QuickMail’s multi-channel capabilities empower you to automate connection requests on LinkedIn and send targeted text messages, keeping your prospects engaged across various platforms. While the user interface might feel slightly dated, and the inbox warm up feature relies on a third-party tool, QuickMail’s comprehensive feature set, intuitive design, and stellar customer support makes it a top contender for businesses and agencies alike.

Pricing: Quickmail’s pricing starts at $49/month and includes a free trial.

Gmass

This tool perfectly integrates with your existing Gmail account, allowing you to craft and send personalized outreach campaigns directly from your familiar interface. But Gmass goes beyond convenience. It boasts advanced features typically found in pricier software, including A/B testing to optimize your email subject lines and content, and a built-in spam checker to ensure your messages land in inboxes, not junk folders.

Gmass users consistently rave about the tool’s detailed reporting, providing valuable insights into your campaign’s performance. However, it’s important to acknowledge that Gmass isn’t without its drawbacks. Being a comprehensive tool, it can have a steeper learning curve compared to simpler options. Several users, and our own tests confirm this, report that the initial setup and interface require some familiarization. Despite this initial hurdle, Gmass can be a powerful asset for those looking to elevate their cold email outreach within the Gmail environment.

Pricing: Free plan available.

Reply.io

Reply.io offers a powerful suite of tools specifically designed for cold email marketing. Beyond just automated emails, Reply.io goes multichannel, allowing you to integrate LinkedIn automation, send follow-up SMS and Whatsapp messages, and even place calls directly within the app – all from a single platform. They also boast strong customer support, consistently praised for their responsiveness and helpfulness.

Reply.io offers native integrations with popular options like HubSpot, Close, and Salesforce. However, with a robust feature set, Reply.io can have a bit of a learning curve. Additionally, some of the more advanced features, like LinkedIn automation and the ability to connect multiple email accounts, require upgrading to a paid plan. Overall, Reply.io is a feature-rich platform that can significantly boost your sales efficiency, but it’s important to weigh the initial learning curve and potential upgrade costs against the benefits.

Pricing: Paid plans start at $60/month per user with an initial free trial.

Woodpecker

Woodpecker helps you to run your cold email outreach with a user-friendly interface that won’t leave you in a technical rut. Like most top contenders, it offers A/B testing to optimise your messaging, detailed reports to track campaign performance, and flowless integration with popular CRMs like HubSpot and Pipedrive. But what truly sets Woodpecker apart is its focus on personalization. Craft multi-layered email sequences that adapt to your recipients’ engagement.

Woodpecker can send a tailored follow-up addressing their specific interests. This level of automation empowers you to nurture leads with laser focus. While the cost can add up for managing many email addresses, and some users report occasional limitations in customer support, Woodpecker’s user-centric design and powerful personalization features make it a strong choice for businesses looking to craft high-converting cold email campaigns.

Pricing: Woodpecker’s entry-level plan costs $39/month and a free trial is also available.

SalesHandy

SalesHandy stands out as a budget-friendly cold email marketing tool packed with features to maximize your outreach impact. At just $36 per month, it boasts the most affordable entry point compared to other sales engagement platforms. It empowers you to craft personalized, high-performing emails with features like spintax, which automatically generates variations of sentences to increase uniqueness and potentially bypass spam filters.

In addition, A/B testing lets you optimize your email content for the best results. While SalesHandy excels in email outreach, it’s important to consider a few limitations. Currently, it lacks multi-channel capabilities, so if you need a platform for phone calls or social media outreach, you might need to look elsewhere. Overall, if you’re on a tight budget and prioritize powerful cold email automation, SalesHandy offers a compelling feature set at an unbeatable price.

Pricing: Saleshandy’s pricing starts at $36/month with a free trial.

MailShake

MailShake might be the cold email hero you’ve been searching for. Boasting robust integrations with popular CRMs like Pipedrive, HubSpot, and Salesforce, MailShake optimises your workflow by keeping all your outreach data centralised. Their unique calendar view offers unparalleled transparency, allowing you to meticulously plan and visualize your email sending schedule. Furthermore, agencies will love the comprehensive reporting features that simplify client onboarding and performance tracking.

However, it’s important to consider MailShake’s pricing structure. Managing multiple email accounts can become expensive, and the lack of a free trial and yearly commitment can be a hurdle for new users. Additionally, the interface might feel somewhat dated, especially with the recent addition of features like dialers and tasks. Despite these drawbacks, MailShake’s focus on deliverability, powerful integrations, and insightful reporting make it a compelling option for agencies and businesses seeking a comprehensive cold email marketing solution.

Pricing: MailShake starts at $58/month with a yearly commitment.

Hunter Campaigns

Hunter Campaigns is a powerful tool that makes email marketing a breeze, even for beginners. With a generous free plan that lets you send unlimited emails and manage an unlimited number of leads; you can dive in and experience its user-friendly interface firsthand. It integrates with the rest of the Hunter.io suite for email finding and verification, creating a one-stop solution for all your prospecting needs. Plus, it boasts rich integrations with HubSpot, with options to connect Salesforce, Pipedrive, and Zoho CRMs, ensuring your outreach efforts stay organized and data flows effortlessly.

Need to connect even more tools or handle complex CRM workflows? No problem – Hunter Campaigns integrates with Zapier, giving you the flexibility to create powerful automations. And for the tech-savvy marketer, it offers a highly reliable API, praised by developers for its ease of use. While it doesn’t currently offer features like advanced email warm-up, A/B testing, or spintax, and only integrates with Gmail/Google Workspace and Outlook email accounts, Hunter Campaigns makes up for it with its affordability, user-friendliness, and powerful integrations, making it a perfect fit for businesses looking to scale their cold email outreach efforts efficiently.

Pricing: Hunter’s paid plans start at $49/month.

Evaluating Effectiveness and ROI

Metrics for Success

It is crucial to track and analyze certain metrics to evaluate the effectiveness of a cold email marketing campaign. These metrics can help determine the campaign’s success and identify areas for improvement. Some of the key metrics to track include:

• Open rates: This is the percentage of recipients who opened the email. A higher open rate indicates that the subject line and sender name effectively grabbed the recipient’s attention.
• Click-through rates: This is the percentage of recipients who clicked on a link within the email. A higher click-through rate indicates that the email content and call-to-action were compelling.
• Conversion rates: This is the percentage of recipients who completed the desired action, such as making a purchase or filling out a form. A higher conversion rate indicates that the email effectively persuaded the recipient to act.

Analyzing Campaign Performance

Marketers can use various tools and techniques to analyze the performance of a cold email marketing campaign. One approach is to A/B test different email elements, such as the subject line, sender name, email content, and call-to-action. By testing different variations and measuring the results, marketers can identify the most effective elements and optimize their campaigns.

Another approach is to use analytics tools to track and analyze the key metrics mentioned above. Many email marketing platforms offer built-in analytics tools, while others may require third-party integrations or manual tracking. By regularly reviewing and analyzing these metrics, marketers can gain insights into the performance of their campaigns and make data-driven decisions to improve their ROI.

Budgeting for Software

When budgeting for cold email software, it’s essential to consider both the short-term and long-term costs. While a cheaper option may seem attractive in the short term, it may not offer the features and scalability you need as your business grows.

It’s also important to consider the ROI of the software. Will it help you generate more leads and sales? Will it save you time and effort compared to manual email outreach? These are important factors to consider when evaluating the cost of the software.

Another consideration is the cost of implementation and training. Some software providers offer free trials or demos, which can help determine if the software is a good fit for your business before making a financial commitment.

Customer Support and Service

Remember to evaluate the customer support and service offered by each tool. Look for tools and resources that offer responsive customer support, such as tutorials and user guides. You can also read reviews and testimonials from other users to get a sense of their experiences with each tool.

The Bottom-Line

With a variety of software options catering to different needs and budgets, there’s a perfect fit for every B2B cold email campaign. Don’t let your outreach efforts fall flat – explore these tools and find the one that suits best to your process and boosts your response rates. Ready to take your cold emailing to the next level? Explore these top software picks and start crafting impactful cold emails that generate real results.

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What are the best B2B Lead Generation Tools nowadays?

Setting up an effective lead generation pipeline is a challenge. But once you do, you will be able to scale faster and sell in a more targeted way. With these ten B2B lead generation tools, you will be well-equipped for 2021.

What are B2B Lead Generation tools?

B2B lead generation tools are programs, websites, or online resources that help sales teams and digital marketers to convert website visitors into leads and customers.

Lead Generation Software: 2021 Edition

The Best B2B Lead Generation Companies and Services:

1. LinkedIn Sales Navigator
2. Pipedrive
3. LeadRebel
4. Echobot TARGET
5. SALESmanago
6. Marketo Marketing Automatisation
7. Intercom
8. Hotjar
9. Hunter.io
10. CallPage

Make best out of LinkedIn with: LinkedIn Sales Navigator

If you are a LinkedIn power user, it may be beneficial to invest in LinkedIn Sales Navigator.

Prices start at €49.58/month. You can test the Sales Navigator free of charge for 7 days. There are three paid versions; an app is also available. 

LinkedIn developed this utility for sales and customer relations professionals to utilize the business network in a targeted manner throughout the various stages of the sales cycle:

• Pinpoints leads using 20 search criteria
• Shows all updates and profile changes as soon as you follow a lead
• Automatically receive lead recommendations and see who has viewed your profile 
• Contact the lead directly via private messages
• Save leads directly into your CRM from LinkedIn

Lead generation software: Pipedrive

Over 95,000 companies of all sizes use Pipedrive, a user-friendly and effective CRM software for lead generation. 

Various Pipedrive plans are available. You can test the free version for 14 days. Paid versions are available starting at $12.50/month for the Essential package, $24.90/month for the Advanced package, and $49.90/month for the Professional package. The lead booster option costs $39/month and can be added to any package.

The CRM automates all lead interactions. You can retrieve new contacts directly from the data of newly launched marketing campaigns. Tracking and follow-up can also be automated to increase the chance of making a sale.

The user-friendly dashboard displays all lead data in one place. Pipedrive further supports the user in choosing the right time to make contact. The new Lead Booster is an additional feature that automatically generates more leads based on algorithms.

B2B lead generation with: LeadRebel

LeadRebel is a lead generation tool designed specifically for global B2B companies. It analyzes your web traffic and supports the sales team by keeping them fed with a steady flow of “warm” leads. 

Pricing: 14 days for a free trial, after that €29 per month. 

With LeadRebel tracking, you can:

• See which company visited your website and what actions were performed on the pages
• For each visitor, you can see the following information: company name, address, telephone number, email, company description, the company category and size, list of employees
• Work out a selective strategy to contact the visitor
• Search for employees in a company
• Provide your sales team with warm leads and prospects

The employee data shown on LeadRebel also come from open sources and can easily be found by searching the Internet. It can be integrated with various other programs.

Software for sales and marketing intelligence: Echobot TARGET

Echobot is one of the leading providers of cloud software for sales and marketing intelligence in German-speaking countries. Small, medium, and large companies use the tool.

You can try Echobot for free. The provider offers a flat rate for €299 per month. 

The program lets you query data from over 12 million companies. You can filter them according to your personal criteria and thus focus on the right companies. Also, paying subscribers appreciate the latest news feature, e.g., displaying a change of manager in the respective company in a kind of newsfeed. Buy signals within the program indicate the companies’ demands, and the lead alert informs about new sales opportunities. 

B2B Lead Generation Tools: SALESmanago

Salesmanago is a marketing automation and lead generation sowftare for small, medium, and large enterprises in the e-commerce, B2C, and B2B sectors. This cross-channel tool helps create effective B2C and B2B campaigns. 

You can start with the free version. Likewise, you can use the free trial version to test the features of the paid version, which costs $55.78/month.

The tool is regarded as a complex email automation tool for email marketing, live chat, and mobile marketing. The company, based in Poland, claims it offers “360° customer view, omnichannel communication, and artificial intelligence.” 

• Monitoring website visitors
• RFM analysis and automation: segmentation and creation of automated actions based on the lead’s behavior
• Mobile Marketing Automation: Monitor user behavior within the app
• Algorithms to optimize the display of recommended products based on user behavior
• Content optimization: A/B/X testing of contact forms, landing pages, product recommendations

Lead generation tool: Marketo Marketing Automatisation

Marketo is one of the world’s largest providers of marketing automation software. The program’s objective is to set up and use each step of the buyer’s journey best possible. The tool promotes and facilitates engagement. 

The price point is about $900 per month, one of the most expensive options on the market of B2B lead generation suites. An app is available, too.

Marketo is a comprehensive solution that includes lead scoring, lead management, email marketing, and marketing analytics. You can scale and customize Marketo to meet your business needs by selecting the individual functions that your company needs at its given stage. In terms of B2B lead generation, it is considered one of the best end-to-end solutions in the world.

B2B Lead Generation Tools: Intercom

Intercom is a real-time conversation tool for businesses large and small. It increases the conversation rate on the company website using direct messages, chats, and chatbots. 

No free version is available, but a 14-day trial version with all functions is. The price for the full version is $39/month for small businesses; larger companies pay $499/month.

Thanks to Intercom, you communicate directly with leads on the website. You can create rules for when and where to present messages to visitors. For example, if a prospect spends more than 60 seconds on your pricing page or views the page a second time, a live chat window appears suggesting appropriate packages to the prospect.

Intercom is a multifaceted product that can collect and analyze product feedback, manage objections, and collect leads.

Improve your website’s conversions with: Hotjar

Hotjar is an analytics software that eliminates all guesswork about your visitors’ behavior using pinpoint tracking. The software is suitable for startups and SMEs, digital marketers, CRO specialists, and web and UX designers.

You can test the software for free. The full version comes at €39.00/month.

By using heat maps, the tool will show you a visualization of all user interactions from different angles. Their main objective is to empower you to make the right changes to your website and landing pages, improving the conversion rate and usability. 

Lead generation software: Hunter.io

Hunter.io is the “hound” among the B2B lead generation tools. It is a tool that lets you search and verify email addresses. It is suitable for individuals, SMEs, companies, and teams.

Up to 50 requests per month are free of charge. 500 queries a month are available for $49 for 30 days, and just under $400 a month gets you 30,000 queries and premium features.

Hunter is essentially an online data source. You can use the tool to find the correct email address based on the first name, last name, and website.

After the completed search, the email addresses that you can use for lead generation will be displayed. It is also possible to show all valid email addresses of a company that are publicly available on the web. Thanks to bulk functions, Hunter can also handle multiple emails, company names, and domains simultaneously. 

Other functions: 

• Chrome extension, which displays names while browsing
• Add-on for Google Sheets
• CRM integration 

Lead generation software: CallPage

With CallPage, you can generate leads at scale. The click-to-call widget helps you improve customer experience and convert more visitors into calls and customers.

Pricing: 7 days for a free trial, after that you can choose one of three plans: Basic – 0$, Basic+ – 25$, Professional – 129$, Premium – 329 $. 

CallBack automatically connects the potential buyer with an appropriate consultant. Visitors can leave a text message or schedule a call at a time of their choice. The widget’s appearance can be personalized to match the design of your website.

Popular features:

• Call-me-later function
• Widget customization
• Click to call
• Lead generation
• Analytics dashboard
• CRM Integration

This tool encourages an immediate conversation and connects a potential client with a consultant in 28 seconds, which has a direct, positive influence on conversion rates and sales results.

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