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Digital Marketing Archives - Leadrebel Blog

July 12, 2023
A/B testing

A/B Testing: Unlocking Optimization through Data-Driven Decision Making

A/B Testing: Unlocking Optimization through Data-Driven Decision Making A/B Testing: Introduction Marketing technique called A/B testing, also known as split testing or bucket testing, is a powerful methodology used in digital marketing and user experience research. It enables organizations to compare different versions of a webpage, email, or other digital assets to determine which variant performs

LeadRebel
LeadRebel
July 12, 2023 - 12:51 pm
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