Personal-level Website Visitor Identification: A Guide Person Level Visitor Identification: Introduction Imagine the power of knowing that a potential customer visited your pricing page in real-time and being able to identify their name, company, and even LinkedIn profile. These valuable insights go beyond basic website analytics and IP tracking, providing in-depth, actionable data that can
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Targeting Right B2B Prospects: Methods for Identifying User intent, Case Studies
Targeting Right B2B Prospects: Methods for Identifying User Intent, Case Studies Our last article dived deep into intent-based marketing — the types of intent signals, Identifying user intent, and data tracking strategies – and evaluated their performance (KPIs) using AI-automated outreach methods. In today’s post, we will explore various methods for identifying the ideal customer
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July 16, 2024 - 11:00 am
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Top 5 Cloud VoIP Systems for SMEs
Top 5 Cloud VoIP Systems for SMEs Cloud VoIP systems are increasingly becoming the go-to choice for small and medium-sized enterprises (SMEs) for communication needs. These cloud-based systems offer a range of features and benefits that traditional phone systems cannot match. In this article, we will explore the top five cloud VoIP systems for SMEs
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July 9, 2024 - 6:39 am
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Top 6 Software for LinkedIn Outreach Campaigns
Top 6 Software for LinkedIn Outreach Campaigns LinkedIn is a powerful platform for businesses and professionals to connect and network with each other. With over 700 million members, it’s no wonder that businesses are turning to LinkedIn to expand their reach and generate leads. However, manually reaching out to potential clients can be time-consuming and
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June 25, 2024
Intent-based Marketing – Case Studies, Metrics, and Effective Strategies
Intent-based Marketing – Case Studies, Metrics, and Effective Strategies The proliferation of AI and automation tools has significantly increased the volume and frequency of email outreach and marketing campaigns. While marketers are integrating AI to reach target inboxes efficiently, the surge in automated outbound messages is often seen as a “white noise”—undifferentiated and frequent irrelevant
Georg
June 25, 2024 - 9:33 am
June 9, 2024
10 Best Software for Cold Email Marketing Campaigns
10 Best Software for Cold Email Marketing Campaigns Cold email marketing campaigns can be a powerful tool for businesses to reach out to potential customers and generate leads. However, executing a successful cold email campaign requires more than just a list of email addresses and a generic message. Choosing the right software for cold email
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June 9, 2024 - 6:02 pm
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Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements
Bulk Email Deliverability – Gmail and Outlook’s 2024 Guidelines and Enforcements In 2024, 16% of marketing emails failed to reach their intended inboxes. According to EmailToolTester.com, and 15 Email Service Providers (ESPs), an average of 10.5% of these emails landed in spam folders, while the remaining 6% bounced back. While marketers are constantly trying to
Georg
June 5, 2024 - 4:19 pm